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that provide private or semi-private services for the middle class to upper class, either per individual or
group. The lack of customer occur because the business still uses conventional means to compete in the
industry with high competition. If Privatbandung does not make changes, then it is likely the company
has the inability to compete and thus will lead to bankruptcy.
Based on business strategy planning, this can improvise stable profitability of the company in the future.
A solution on the root cause used improvement business model developed from TOWS matrix and
Business model epicenter driven is customer-driven to develop proposition based on customer needs,
namely: easy process, easy accessibility and high availability.
Keyword: Business Strategy, Porter Five Forces, PEST Analysis, Business Model Canvas, Education, Technology
1. Introduction
Privatbandung.com is a company in the field of
organizing non-formal education institutions that
provide private or semi-private services for the
middle class to upper class, either per individual
or group.
Vision of privatbandung is to educate and
moral cultivation, manners and character to the
students. In this case, the tutor who performs has
a vital role in delivering this vision. The tutor
roles are not only as a transmitter or facilitator
of the learning material, but also play an active
role in motivation, inspiration, exemplary or
even a good friend for their students. The result
is a student with a decent character, and it will
be easier for tutors to deliver material and
understanding to students.
The
scope
of
business
field
of
Privatebandung.com.com is in the field of nonformal education. With the products on offer
from privatbandung.com are:
a. School Programs
b. Pathways to UN (National Exams) and
SMPTN (National Exams for State
University Entrance
c. English Program
d. Al quran Program
Parameter
Analysis
Political
Factor
Information
Value
Proposition
Channel
Customer
Relationship
Revenue
Stream
Key
Resource
Psychographic
Individual, group or company who needs
exclusive educational/tutoring service
Geographic
Densely populated urban areas
Tutoring variation program
Report of study results
Service system that is easy and
comfortable
Prices are according to quality
Quality Assurance of tutors and
curriculum
Available Customer Service and
disorders
The process is easy (registration,
payment, evaluation, billing
information)
Group social networking forum,Social
Media Ads,
Offline promotion: brochures, Sticker,
Website, Information system and Mobile
App
Sharing community or conventional
private tutoring
Customer Support
Personal Assistance, Self-service,
automated service, communities
Service Sales
Sales of learning aids
Ads Mobile app or website
IT Infrastructure
Human resource
Customer Service
Key
Partnership
Key
Activities
Cost
Structure
Teacher Recruitment
Preparation of program / package and
curriculum
Service sales
Training Teaching and operational
Business development
IT Connection Maintenance
IT Infrastructure
R&D
Cost of fund for liquidity
Product development
4. Business Implementation
The lack of customer occur because the business
still uses conventional means to compete in the
industry with high competition. If Privatbandung
does not make changes, then it is likely the
company has the inability to compete and thus
will lead to bankruptcy.
4.1 Conclusion
Based on business strategy planning, this can
improvise stable profitability of the company in
the future. It is concluded several points at this
stage of the development of this strategy,
including:
Root cause Privatbandung problem is its lack
of customer
To a solution on the root cause used
improvemet business model developed from
TOWS maatrix
Positioning strategy used is differentiation
customers will be technology that is easy
process, easy accessibility and high
avalilability
The epicenter driven business model is
customer driven
The existing strategies are proposing product
development, and new product development
to increase of the sales service.
The proposed new portfolio product
marketplace learning and sharing
The strategies are proposing to build
customer relationship marketing programs
creating programs to boosting sales
4.2 Implementation Based of Business
Strategy
In the implementation of this program is used
scheduling planning, which consists of 12
months, from January 2014 to December 2016.
7
INTERNET:
BPS Kota Bandung, Data penduduk bandung
2012-2013, available on:
http://bandungkota.bps.go.id/subyek/penduduk2013 Accessed on march 27th 2015 20.00 WIB.
15 startup pendidikan terpopuler di Indonesia
2014, available on :
http://id.techinasia.com/ingin-belajar-secaraonline-inilah-8-startup-pendidikan-di-indonesiayang-siap-membantu-anda/
Accessed on November 27th 2014 21.00 WIB.
17 pemain e-money Indonesia yang bisa Anda
gunakan untuk belanja, available on:
http://id.techinasia.com/17-pemain-emoneyindonesia-yang-bisa-anda-gunakan-untukbelanja/
Accessed on November 27th 2014 21.00 WIB.