MERA MENTOR

Objective: Performing ground-work for Think As Consumer on developing an actionable business

plan on executive mentoring for young executives and convert it into a list of task that can be
undertaken by following interns
Duration: 50 days

Mentors: Mr. Peshwa Acharya, Mr. Ashutosh Tyagi

KEY ACTIVITIES
Market Need Analysis

Competition Review

Product
Mentor: Col. Rajeev
Mishra

Financial Model
Technological
Requirement Analysis
Mentor : Mr. Rajeev
Khemka

Free Mentorship
Programme

Other Tasks Performed

Collected Market-Need Statistics

Conceptualized a survey (taken by 311 users, made 50 calls)
1. Personal mentor requirement
2. Whom Professionals approach for career guidance
3. Major queries of Indian Employees
4. Factors while choosing a career mentor
5. Favourite platform for delivery
Indian and Oversea competitor, framed a list
Defined parameters of interest and performed a swot analysis
1. Quality of Website : Information, Consumer Engagement ,
visual appeal
2. Types of Services provided: Type of mentoring, prices
3. Customer to which services are provided
4. Quality of Mentors: no. ,Experience and certification
5. Market Presence and size : Marketing and area of service
Suggested no. of products with price and a basic frame-work of
service
Suggested operational areas (Function and verticals )
Product Review : Mentees feedback on review
1. On Price
2. Type of Services and product
3. Career mentors
4. Favourite platform for delivery
Profiling of Customers and making appropriate products
Basic calculation of revenue, cost and profit
Website : Basic Framework, blog, other services
Software Requirement for communication between mentor and
mentee
Mobile App : Basic Frame-work
Time-line Creation for Technological up gradation (On investment)
1. Phase 00 : For zero Investment( Free Mentorship Programme)
2. Phase01 : Landing page, free software use, no mobile app
3. Phase 02 : Website, app and free software
4. Phase 03 : Website, app and software: Outsourced
Basic Frame-work creation : Google forms for mentees(enrolment and
profile), Presentation for mentees, creative for social media, publicity
campaign, enrolled 7 mentors, Created a list of questions for mentors
(Expert content creation for mentees), Rules for enrolment and
developing logistical requirement for mentorship programme
Presentation creation for mentors and partners and occasionally
presenting the idea
Designed the Logo and name of start-up with feedbacks from Mr.
Peshwa
Wrap-up : Created a list of task in each areas with details of task,
contact person and nature of work ( Either to be given to intern or a
professional person)