ROBINHOOD

Analysts Group 4
Nafisa Tarrannum
Dilruba Khanam
Moumita Nath
Tanvir Hossain

Characters in the Case

Robin Hood (Leader of the pack)
Will Scarlett (Intelligence and Scouting)
Little John (Disciplinarian)
Scarlock (Financier)
Mach (The millers Son)
Sherriff

Prince John
King Richard

Introduction
Revolt of
Robin Hood

Training
Group

Uncontrolled
growth of
group

Economic risk
management

Sheriff
empowerment

Setting rates
for everyone

Alternative
routes for the
rich ones

Present Situation
Increase in number of gang members
Discipline problems due to increase in merry-men
Decrease in cash and resources.
Increase in Sheriffs power
Prince John a major threat
Disagreement between Robin & merry men

Market Segmentation
Rich
People

Mugged People in Sherwood

Analysis of the external environment

Entry of
new
competitor:
Very low

Rivalry among
competitors:
Too high

Power
Negotiation of
supplier: High

Substitute
products or
services:
Very low

Negotiation power
of customers:
Medium

Analysis of the internal environment

Analysis of competitive position

Success Critical Factors
Robin Hood is a good leader
Popularity Rob fromthe rich and give to the poor;
Experience in training new recruits and stoling
travelers;
The bands organized in departments
Groups location

SWOT ANALYSIS
Strength
Robin as a strong
leader
Bands Motivation
Huge number of
members
Bands Location

Weakness

Opportunities

New members were

Possible association
accepted without any
with the barons
criterion
Bands popularity
Robin hood didnt
Accept barons
knew several members
invitation

Strong support of poor Discipline was harder

people
to impose
Easy access to
Low vigilance and low
information
security for
Good archers
encampment
Few resources
Robin hood is an
outlaw

Threats
Increased military
capabilities of sheriff
Traveler's deviation
Strong sense of
revenge of prince john

Training and accepting Sheriffs political

tact recruits
connection
Delegate more tasks
Bands division from
to feed, collect and
within
produce food.
Respect and discipline
inside the band and
vigilance the
encampment

Recommendation
Human Resources need to be reconsidered
A new recruitment process
Focus on training of the group

The internal structure should be adapted to new

challenges
Association with the barons to defeat prince john
Change the looting roots and encampment
Establishing strong discipline

Recommendation
Internal Structure
Finance

Opeartion
Management

Executive
Director

Cash
Surveillance

Raids
Recruitment

Human
Resources

Training
Farming
Feeding

Logisitcs
Sheltering

Buying
products

Recommendation
Help the
Barons restore
King Richard to
power

Kill The Sheriff