S WAGATEEKA P ANIGRAHY

swagateeka.panigrahy@per formics.com 630-303-1734

EDUCATION
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WORK

&

SERVICE

@ University of Chicago, IL
The College
Bachelor of Arts, Comparative Human Development
Interdisciplinary major in which I focused on the application
of mixed quantitative & qualitative methods across cultures

June 2012

Graham School of Continuing Liberal & Professional Studies

Certificate, Integrated Marketing Communications
March 2015
This evening program gave me a context for marketing beyond the math
Coursework Included
Web Analytics
Consumer Research Design
Social Media Marketing

Managing Integrated MarCom

Branding for Competitive Advantage
Successful Marketing

@ Performics, Chicago, IL
Analyst, Analytics & Technology, March 2014 - Present

Interpret and visualize performance data across Performics channels

Forecast spend and efficiency for Performics campaigns across diverse
clients and verticals, in healthcare, retail, automotive, service & enterprise
Support ad-hoc requests for departmental task automation using R, Python
or AdWords Scripts, reducing time to complete reports consistently by 50-90%
Develop and analyze statistical tests in a variety of channels to optimize
performance and efficiency of Performics analytics
Apply customized and statistical techniques to performance marketing
data using R, and output supporting data visualizations
Build internal analysis solutions for large textual data sets using Python, such
as natural language processing on Twitter text, ad copy, and keywords
Oversee and develop cross-channel reporting for a top electronics retailer
Contribute to analyticsrecommended solutions for Performics global team
Use marketing mix modeling to optimize inter- / intra-channel budget

Analyst, SEO & Conversion Optimization, December 2012 - February 2014

Develop interactive account team training on testing method & strategy

Produce deliverables with content strategy recommendations for improving
search engine rankings and traffic to client sites
Create content outlines based on keyword and competitive analysis within
the insurance, travel and information security verticals
Optimized and automated an internal co-citation analysis tool

@ Comer Childrens Hospital, Chicago, IL

Hospital Magician, March 2013 - Present

Magic University grad; make kids believe in their magic 2 evenings / month

Programming

SKILLS
LANGUAGES

Spreadsheet Software
Marketing Platforms
Online Advertising

General: Python
Web: HTML (+ CSS), Javascript
Statistical: R, Stata
Excel
DDM, Marin, Adobe Marketing Cloud
Google AdWords (certified), Bing Ads, Twitter Ads (certified)

French
Italian

CEFR Level B1
CEFR Level B2