Engro Corporation

Engro really remains for "energy for growth". Engro from its initiation in 1957 when it
was named Esso Pakistan Fertilizer Company has progress beyond anyone's expectations
to turning into one of the main combination of Pakistan. Today Engro has a fluctuated
business portfolio that ranges from composts, nourishments, compound stockpiling and
taking care of, exchanging to energy and pharmaceuticals. This growth and succeeding
business practices of Engro are in light of their aspiration to turn into the head Pakistani
venture with a worldwide compass.

Engro Foods
Engro Foods is Pakistan's chief image and is among the greatest and quickest developing
brand which endeavor to keep item advancement at the front line and giving the clients
most extreme fulfillment which is a piece of their operational method. Engro Foods
started its operations in 2005 as an auxiliary of Engro Corp with the dispatch of Olper's,
their leader broadly functional milk, which soon turned into a house-hold name generally
known for its rich, velvety freshness, high sustenance substance and energizing, lively
packaging. The plant situated at Sukkur on 23-section of land area, has the crude milk
gathering capacity of 300,000 liters for each day and UHT milk limit of 200,000 liters for
every day. The plant has been built up at an expense of Rs. 1 billion, which gives direct
employment to 750 people. Right now, Engro Corp's portfolio comprises of a differed
business portfolio, which incorporates manures, sustenances, concoction stockpiling &
taking care of, exchanging, vitality and petrochemical
At Engro, leadership culture is of immense importance which they hope to achieve
through one of a kind frameworks and policies which guarantee open communication,
encourage a situation of worker and accomplice security, and assurance the prosperity
and wellbeing of their workers.
Their core values shape the premise of all that they do at Engro; from formal decision
making to how they lead their business to spot awards and acknowledgment.

Following are their core values:

Ethics and integrity

Health, safety and environment

Innovation and risk taking

Their people

Community and society

Vision and Mission Statement

VISION 2010
To be the Premier Pakistani Enterprise with a global reach, passionately pursuing value
creation for all stake holders
MISSION STATEMENT
(Our mission is twofold)
To help farmers maximize their farm produce by providing quality plant nutrients and
technical services upon which they can depend. Two create
wealth by building new businesses based on company and country strengths inPetrochem
icals, Information Technology, Infrastructure and other Agricultural sectors. In pursuing
the mission we shall at all-time be guided in our conduct and decision making by our
Core Values.

Management at Engro Foods

At Engro it is believed that in order to achieve success and growth there has to be a
strong emphasis on the human resource of the company. People form the backbone of the
company and in order to achieve the desired mission huge investment is made in this
respect. Following is the division of the board of directors and the management of the
company along with their credentials.

Board of Directors

Director: Aliuddin Ansari

Director: Sarfaraz A.Rehman

Director: Ruhail Mohammed

Director: Shahzada Dawood

Director: Muhammed Amin

Director: Mujahid Hamid

Director: Abdul Samad Dawood

Director: Roshaneh Zafar

Director: Sabrina Dawood

Management Committee:
The committee is responsible for making the overall business strategy and overseeing
operations to make sure that the yearly business plans are aligned with the Engro's longterm growth vision.
Following are the committee members:

Sarfaraz Ahmed Rehman

President & Chief Executive Officer
Engro Foods Limited
Chartered accountant by qualification
30 years of professional work experience, mainly in the FMCG industry

Imran Hussain
Director Finance
FMCG experience of about 25+ years.

CFO of Engro Fertilizers for 2 years

Babur Sultan
VP Supply Chain
25 years of experience in Sales and Distribution
Peviously worked for Wellcome Pharma, Reckitt Benckiser Pakistan, and Haleeb Foods.

Ahsan Afzaal Ahmad

Director Marketing, Dairy & Beverages
MBA from LUMS with 15 years of work experience in Brand Management, Creative
Development, Sales, Finance and Human Resource Management

Salman Goheer
Director Human Resource & Admin
Salman Goheer is an Engineering graduate and has thirteen years of experience in
different functions of the FMCG Supply Chain
Previously worked with Unilever Pakistan and Packages Ltd.

Syed Saud Ahmed Pasha

Director Agri Business
Agricultural graduate from the University of Agriculture in Faisalabad
Fauji Fertilizers for 6 years
Integral part of the Supply Chain since the inception of the company.

Usman Zaheer
Director Sales Dairy & Beverages
MBA from Institute of Business Management, Punjab University.
Previously worked with Berger Paints and BAT

Zahid Mahmud
General Manager Commercial - Ice Cream, Engro Foods
Involved with Sales, Supply Chain and Ice cream.

Product Portfolio at Engro Foods

Dairy and Beverages

OLPERS MILK

OLPERS LITE

OLPERS MILK

OLPERS TARRKA

TARANG

OMANG DUBALA

DAIRY OMUNG

Y JUICE

OLPERS LASSI (Sweet, Salty, Strawberry & Mango)

Frozen desserts
Cups

Sticks

Explore the variety of Omore sticks; you are sure to find one that suits you perfectly!

Cones

The irresistible pleasure of delicious biscuit and creamy dessert! Omore cones are a treat
for all.

Family packs

For those who love to share happy moments and dessert!

Industry Analysis

Food industry employs over 20 per cent of the countrys working population.
Approximately 75 per cent population consists of farmers, orchard men, cattle
men, fishermen and others involved in the production of raw materials.
The food industry works in four phases; production, process, transportation and
distribution. Thus we can see how it involves everyone right from a small farmer
to a retail distributor. The linkages in this chain are very crucial and a slight

disturbance in anyone phase can disrupt the entire cycle. The food industry has
been classified as a major sector of food beverages and Tobacco. Thus apart
from agricultural inputs like wheat, maize, cotton and sugarcane, fruits,
vegetables and dairy also play a vital role. . Some of the major problems include:
* Political change
* Monopolistic tendencies
* Lack of financing capital
* Non-availability of skilled workers
* Lack of infrastructural facilities
* Low capacity utilisation and machinery
* Transport problems
* High production costs
Likewise the dairy sector is also an important sector that requires immediate
attention. According to estimates, Pakistans milk production volume has reached
32 million tons, placing us in the top five milk producers in the world. Two thirds
of this comes from buffaloes. A survey by the International Farm Comparison
Network (IFCN) shows that milk production in Pakistan rose approximately 17
per cent from 1996 to 2002, however our annual milk yield per dairy animal is
much less than other countries with lower aggregates.
Only 40 per cent of the surplus left from calves-sucking, home consumption and
indigenous home processing reaches the urban markets. Our population has
reached a staggering 159 million but our consumption is only two litres per
person and almost 15 per cent of the total is wasted due to a variety of reasons
including spoilage due to lack of cold chains, transportation etc.
According to the Food and Agriculture Organisation, the total milk production of
the world shall reach 615 million tons by the next year further it also estimates
trade in dairy products to reach nearly 44 million tons. With monitored price
levels and the advent of WTO, its predicted that developed countries, which are
among the biggest exporters today, would have to withdraw the support and
subsidy to their domestic milk products sector.
This will enable smaller exporters to reach out to new markets in Europe and
other western countries.
Professor Dr Talat Naseer Pasha, Dean, Faculty of Animal Production, University
of Veterinary and Animal Sciences, Pakistan visualises this prospect as a
tremendous opportunity for Pakistan and stresses on the immediate need for our
dairy producers to identify their potential, Milk is the largest valued agricultural
crop of the country, he says, currently we have 17 units that produce a variety
of dairy products. Processed liquid milk in the form of pasteurized milk or ultra
heat treated (UHT) milk is the main dairy product and receives only 2 percent of
the total traded milk.

Experts have pointed out several areas that need attention such as adoption of
scientific methods of breeding, farming and milking animals, use of enriched
fodder; proper veterinary care and employment and awareness for more skilled
labour.
Several new initiatives have been taken in this regard. It is heartening to see that
efforts are being made at the public as well as the private level to alleviate
poverty and create better opportunities for farmers. The government initiated
rural Support Programmes (RSPs) in the early 1990s and these have now
spread through out the country. Several NGOs have launched nuclear
programmes in isolated areas, mostly on self-help basis and following the lines of
the Gramean Bank of Bangladesh. Private agri businesses also provide
important employment opportunities in rural areas and contribute to the growth of
the larger private sector.
On the international front, Pakistan has established relations with several
agencies to collaborate in research programmes, training and sharing expertise,
seminars, projects and workshops.
Apart from this we have managed to revive grants from two of our major donors
United States and Japan. Recently the British Commonwealth also extended its
cooperation in the field of agriculture and neighbour India also agreed to the
exchange of ideas, material and students for the uplift of the sector in both
countries.