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AIR FRANCE PASSENGERS IN

TOULOUSE EXPERIENCE A
SEAMLESS JOURNEY WITH NFC
BASED SMARTPHONES
Date: 2 July 2014
Location: Toulouse, France
Air France, Orange, SITA, Toulouse-Blagnac Airport and RESA have joined forces
to provide the first seamless boarding experience in Europe with Near Field
Communications (NFC) technology.
Over the next six months, the Touch&Pass app will allow a panel of passengers travelling
on Air France flights from Toulouse-Blagnac to Paris-Orly to use their Orange NFCbased smartphones to quickly and conveniently move through the airportfrom the
airport
entrance
until
they
board
their
plane.

The technology will enable passengers to


automatically receive their NFC boarding pass on their smartphones using their usual
check-in method. By simply tapping their mobile on dedicated readers in the airport, they
will then be able to quickly and easily pass through the different steps of their journey,
including priority lanes for security control, lounge access and boarding.
The boarding pass will be read automatically, even if the phone is locked, or the battery is
dead. By leveraging the technical specification developed by SITA, the RESA reader can
retrieve the correct boarding pass, even if there are multiple boarding passes present on
the phone. In addition to saving time, passengers will benefit from a comfortable, stressfree journey, with no need to search for and display a barcode or a printed document.
Jean-Christophe Gaudeau, Ground Product Innovation Manager at Air France KLM, said:
"Air France is committed to constantly searching for new products, innovative solutions

and services that can improve the travel experience for our customers and make their trip
easier before, during and after their flight. Air France's participation in the testing of
NFC technology at boarding illustrates its desire to be a pioneer in the field of innovation
for
the
benefit
of
our
passengers.
Jim Peters, Chief Technology Officer, SITA, said: This is a perfect example of how
SITA and our strategic research arm, SITA Lab, collaborate with our partners to test a
variety of new technologies and lead innovation in the air transport industry. This trial
with Air France and Orange marks the first NFC boarding pass that provides a truly
interoperable
and
scalable
solution
for
the
industry.
Thierry Millet, Vice President of Mobile Payments and Contactless Program at Orange,
said, NFC technology allows Air France passengers to test this new way to embark. Its
simpler and faster. The new solution relies on two industry standards: an IATA standard
from the air transport industry and an NFC standard from GSMA for the mobile industry.
This
opens
the
door
to
a
large-scale
industrial
roll-out.
Renaud Willard, Sales & Marketing Director, RESA, said, Making passenger facilitation
its top priority, RESA has seamlessly integrated NFC technology into the daily operations
of Toulouse-Blagnac Airport. NFC brings speed, easiness and a paperless experience to
the airport environment. Passengers dont have to think any longer about their boarding
pass, the battery life of their smartphone or the rotation of their screen. They just walk
through the airport, simply tapping their phone on the RESA readers.
Air France and Orange will invite a few hundred Air France Gold and Platinum Flying
Blue members to participate in the trial. Orange will provide the NFC infrastructure and
SIM cards for the trial. SITA has developed the NFC specifications that enable this
technology to work in an airport environment, a toolkit for mobile integration and the
boarding pass delivery infrastructure between Air France and Orange. Air France will
provide the Touch&Pass NFC apps for the smartphones, and RESA will provide the
check-in, boarding, and fast-lane processing systems for Toulouse-Blagnac Airport,
including
e-Gates
for
security
checks
and
self-boarding.
The trial will run until 31 Dec, 2014 on the popular flight from Toulouse-Blagnac Airport
to
Paris-Orly
Airport.
Toulouse-Blagnac Airport is the fifth-largest airport in France based on passenger traffic
and a leading business airport. In 2013, the airport served more than 7.5 million
passengers, up 0.1% from the year before. The airport provides services to 32 airlines
with regularly scheduled flights to 16 domestic locations and 43 international
connections.

POINT OF VIEW

Highly-technolgize generation
For over so many years of evolution, came up with an impossible idea turned into the believable and
possible one. Now digital and state of the art gadgets play vital roles on transaction, communication,
and even on travel processes.
The technology will enable passengers to automatically receive their NFC boarding pass on their
smartphones using their usual check-in method. By simply tapping their mobile on dedicated readers in
the airport, they will then be able to quickly and easily pass through the different steps of their journey,
including priority lanes for security control, lounge access and boarding.
It then gives ease to those who are trip lovers either for pleasure travel or business purposes. By means
of smartphones, you dont have to feel the cramming lines, and evidently unpleasant feeling of filling
processes during boarding times.
Since Toulouse-Blagnac Airport is, the fifth-largest airport in France based on passenger traffic and a
leading business airport. In 2013, the airport served more than 7.5 million passengers, up 0.1% from
the year before. The airport provides services to 32 airlines with regularly scheduled flights to 16
domestic locations and 43 international connections, meaning Toulouse-Blagnac Airport tend to be one
of the alleged influential and popular airports. Then probably, some airports in different part of the
world will adapt their standards and practices as well.
Overall, one nation must be particular on how they would cope up on the fast changing world and still
put in mind the consequences of their future actions.

MH370 mars otherwise


improved safety performance
for first half of 2014
The disappearance of Malaysia Airlines flight MH370 casts a shadow over a set of
excellent global airline safety figures for the first half of 2014, that would otherwise
surpass previous records by a big margin.
However, MH370 cannot yet be declared an "accident". The official line at present is that
its loss was probably the result of deliberate action by someone on board.
MH370 disappeared on 8 March. The Boeing 777-200ER was last seen on radar over the
Andaman Sea, and no trace of it or the 239 people on board has been found since.
If this event is included as an accident and the death of those on board is assumed a
preliminary estimate of airline fatal accidents in the first six months of 2014 shows six,
and the total number of resultant deaths is 267.
That compares with the previous global best-ever period January-June 2013 in which
there were nine fatal accidents and 58 fatalities.
If MH370 is omitted, the figures for this year are five fatal accidents and 28 fatalities
almost one-half the previous all-time record, and a tribute to the industry's safety
endeavours.
Those figures include all fatal accidents involving all types of airline operations,
incorporating pure freight and ferry flights.
Apart from MH370, the largest passenger aircraft involved in a fatal accident this year so
far was a 19-seater Nepal Airlines de Havilland Canada Twin Otter. The other accidents
all involved non-passenger operations.
These figures are an initial estimate made immediately upon completion of the period
under study.
A full analysis of 2014 airline safety performance so far, the factors driving it and the
changing risks of the modern airline operating environment will be published in the 29
July-4 August issue of Flight International. That will include analysis of significant nonfatal airline accidents.

POINT OF VIEW

Puzzled, yet left undone and uncertain.


The mysterious disappearance of MH370 has been a very big question mark on everybodys mind with
more than 4 months missing and still an unresolved case of where the aircraft and the passenger went.
News has never fail to forecast to the world on how and what the families of the victims feel over the
missing aircraft. On the other hand, the company of the said airline should fully take over the
responsibilities with regards to the missing planes case.
Some says it was a manipulated scenario by which one on-board crew wants to commit suicide and
that the passengers were unintentionally became victims of the dark tragedy.
With this, airline industry must always check the ability and capability of every crew or pilot before
any travel were to be conducted before hand. Not only physical capability, but also mental, and
emotional capability should be a test to ensure and guarantee the safety of the passengers.
Every aircraft should always be equipped with enough GPRS to trace the location of every plane on
travel aboard. This way, the level of risk and harm on every plane and passengers is guaranteed assured
and safe.

United Leads U.S. Airlines Fall


on World Bank, Lufthansa
United Continental Holdings (UAL) and Delta Air Lines Inc. (DAL) fell the most in
about two months after the World Bank reduced its global growth outlook and Deutsche
Lufthansa AG (LHA) cut its earnings forecast.
United fell 5.2 percent to $45.26 in New York, the biggest drop for the Chicago-based
airline since April 24. Atlanta-based Delta fell 2.9 percent to $40.71, its biggest decline
since April 10.
POINT OF VIEW
Every business ventures really face and come up to their time of downfall. The challenge there is on
A prediction
by the
World
that theand
global
economy
would
grow by 2.8 percent this
how you can
manage it and
work
on itBank
to maintain
have
everything
in control.
year, instead of a previous forecast of 3.2 percent, probably weighed on stocks, Kevin
Crissey, anHoldings
analyst with
Skyline
Research
in Mahwah,
New fell
Jersey,
Indexes
If United Continental
(UAL)
and Delta
Air Lines
Inc. (DAL)
the said.
most Stock
in about
two in
thethe
U.S.
and Bank
Europe
declined.
months after
World
reduced
its global growth outlook and Deutsche Lufthansa AG (LHA) cut
its earnings forecast then it would really greatly affect the sales of its company.
Adding to the concern, investors probably were spooked by Lufthansas warning that
operating
profit itself
will come
about 1promote,
billion euros
($1.35
in 2014,
as much
as
Neither then,
the company
shall to
provide,
and think
ofbillion)
an effective
and or
efficient
strategic
500
million
euros
less
than
previously
forecast,
and
2
billion
euros
in
2015,
or
650
plan in order for things to hold up together.
million euros short, two analysts said. Increased competition from Middle Eastern
airlines and
labor
trouble
among
its pilots
ontheir
Koeln,
European countries
such
those
that were
stated
abovealso
faceweighed
threats on
lineGermany-based
of ventures and
Lufthansa.
therefore, they
must really think of fast action on the matter or else they were face the unpleasant
consequence made by it.
Neither Crissey nor Bob McAdoo, an analyst at Imperial Capital in Los Angeles, sees the
U.S. airline industry facing the same threats from Gulf carriers as Lufthansa and other
European airlines. United doesnt fly routes from Germany or Scotland to India or the
Middle East and doesnt have to worry as much about Etihad Airways PJSC or Emirates
stealing customers, McAdoo said.
Our revenue stream does not appear to be impaired, McAdoo said. Our own people
are talking about things being just fine from a revenue point of view.

Southwest inaugurates
international service
Southwest Airlines first international flights take off today, kicking off the carriers next
round of expansion beyond the borders of the USA.
The Dallas-based carriers first international service to Aruba from Baltimore/Washington
International airport departed this morning, and will be followed by flights to Montego
Bay and Nassau from the airport later today.
Southwest will also operate service from Atlanta to both Aruba and Montego Bay today,
as well as from Orlando to Montego Bay. On 5 July, it will commence weekly service
between Orlando and Aruba.
The carrier will operate twice daily to Montego Bay from Baltimore/Washington and
daily on all of the other routes.
The flights were previously operated by AirTran Airways, which Southwest acquired in
May 2011 and is integrating into its own operations.
We are expanding upon Airtran's legacy and making it Southwest, says Jack Smith,
Southwest senior vice-president of operations at an event marking the flights at
Baltimore/Washington airport.
Southwest, when it acquired AirTran, was not able to take over the latters international
flights immediately due to limits in its reservations system. Southwest subsequently
chose Amadeus to supply a new reservations system to allow it to sell international
flights.
The carrier will continue to convert more of AirTran international flights to Southwest
metal later this year. From 10 August, Southwest will take over AirTrans flights to
Cancun from Atlanta, Baltimore/Washington and Milwaukee, as well as those on the
Atlanta-Nassau and Orange County-Los Cabos routes.
From 7 October, Southwest will transition flights from Denver to Cancun, and from
Denver to Los Cabos to its own operations. This will be followed by the conversion of
Chicago Midway-Cancun from 2 November.
Also from 2 November, Southwest will add the final two AirTran international
destinations Mexico City and Punta Cana to Southwest s network and finish the
conversion of Cancun and Montego Bay.
AirTran will completely integrate into Southwest by end-2014, with the final AirTran
flight to operate on 28 December between Atlanta and Tampa Bay

POINT OF VIEW

We are expanding upon Airtran's legacy and making it Southwest, says Jack Smith, Southwest
senior vice-president of operations at an event marking the flights at Baltimore/Washington airport.
The following statements were genuine evidence of triumpathy that is evident in making such
expansion projects. A good management means also a good outcome of product ability.
The Dallas-based carriers first international service to Aruba from Baltimore/Washington International
airport departed this morning, and will be followed by flights to Montego Bay and Nassau from the
airport later today.
Southwest will also operate service from Atlanta to both Aruba and Montego Bay today, as well as
from Orlando to Montego Bay. On 5 July, it will commence weekly service between Orlando and
Aruba.
New and beginners of the ventures must always and never neglect the standardize services and
appropriate conducts in order for them to stay in line of the business.
A personalize service will be a better foundation on the familiarity and satisfaction of the guest or the
future clients. It renders or caters not only the standardize way of service but also with personalize and
professional touch.

PAL launches today new service


between Manila and TokyoHaneda
Flag carrier gains rights to fly business travelers right into the heart of the city.
Philippine Airlines begins its double daily service between Manila and Tokyo-Haneda
today March 30, 2014 making PAL the biggest carrier servicing direct flights between the
Philippines and Japan.
PAL's new route presents limitless opportunities to further develop trade and tourism
between the two countries. Business travelers prefer Tokyo-Haneda airport amid its
proximity to Tokyo's central business district.
Haneda International Airport, which is 30 mins away from Central Tokyo, is a popular
hub for business travelers and passengers who wish to take the quickest route to the city.
The airport, which has one domestic and two international passenger terminals is only 14
kilometers away from Tokyo by monorail.
Narita airport, on the other hand, is about 64 kilometers east of Tokyo. This access to fly
travelers right into the heart of the city is seen to provide an advantage to PAL due to its
strategic location and attractive arrival and departure times.
The flag carrier's new service complements its thrice a day flights from Manila to Tokyo
Narita Airport.
"With this service, and what we already have, we are providing both our Japanese and
Filipino customers the benefit of choice in terms of which gateway best suits their travel
itinerary. As the operator of the Philippines' flag carrier, we are deeply honored to serve
as a bridge by which tourism and business between our two countries can grow," said
PAL president and chief operating officer Ramon S. Ang. On top of these flights, PAL
also has two daily flights between Cebu City and Tokyo.
By far, PAL has the largest presence in Japan with a total of 11 flights daily to Manila
from various points including Fukuoka, Osaka and Nagoya.
The Philippines remains a popular holiday destination for Japanese tourists making
Japan the third largest source of tourists with more than 400,000 arrivals in 2013,
according to the Philippine Department of Tourism. On the other hand, more than 90,000
Filipinos visited Japan in 2012.

POINT OF VIEW

Philippines Flag carrier gains rights on flying business travelers right into the heart of the city.
Philippine Airlines begins its double daily service between Manila and Tokyo-Haneda today March 30,
2014 making PAL the biggest carrier servicing direct flights between the Philippines and Japan. With
this offer, the Philippine Airline tends to attract more customer and valued guests because of their new
promo and even lower rates.
The use of new promos and lower rates really attract and magnet future and new customers of guests
but somehow, the quality of service must not be sacrificed not withstanding that the perception of
others about cheaper rates is equivalent to poor-service crews or management.
Everyone shall tend to shoulder that the fact of using these marketing strategy promotion have their
edges, advantage, and even disadvantages. All they have to do is to prove that satisfaction and great
service will remain constant.
Since Philippine Airline has been in the industry for so many years, it is undoubtly show that many
people patronize the airline company.
At the very end of the day, the name of the industry and its good reputation must always be taken care
of.

Air India may hire more cabin


crew to raise standards
MUMBAI: Air India's top executives are set to renew discussions on hiring additional
cabin crew as a way of "improving service standards" after the national carrier recently
joined global airline group Star Alliance, a person familiar with the matter said.
The airline's customer-service division has raised the issue but no number has yet been
proposed to the human resources department, this person said. The proposal would go
against the grain of Air India's efforts to cut its massive wage bill. The airline hasn't made
any such recruitment in the past few years, though a proposal had been made last year too
to
hire
cabin
crew.
Air India has 3,400 cabin crew of its own and another 800 on contract. Before getting
into Star Alliance, the airline had an internal target to cut the number to 2,100. The
Director General of Civil Aviation (DGCA), India's aviation regulator, has stipulated a
minimum number of cabin crew for each aircraft type, but airlines usually deploy more.
"For instance, for a 787 Dreamliner, the minimum number is seven, which can be
increased to nine. But now there may be a proposal for 11," the person said.
Air India on June 23 became the 27th member of the alliance, which includes Lufthansa
and Singapore Airlines. Air India has in the past six months terminated 45 cabin crew on
ground of absenteeism and will be serving final notices to 59 more over the next month
and half. Air India once synonymous with its royal mascot, the Maharajah has in
the past seven years made heavy losses after a hasty merger with erstwhile domestic
carrier
Indian
Airlines.
The airline has been hit by high fuel costs and tough competition but is also plagued by
overstaffing. Being state-run, it also has to operate on some unprofitable routes. It has
been working hard to reduce costs. Last January, it implemented a 25% salary cut across
employees, although it also promoted 6,000 of them. It eliminated several perks,
including one that allowed employees to get cash against sick leaves that they didn't avail
of.
Air India's salary bill has reduced by Rs 400 crore in two years to Rs 3,100 crore in the
fiscal year ended on March 31, 2014. Its revenue per employee increased to Rs 99 lakh
from Rs 59 lakh in 2011-12, while expenditure reduced to Rs 13 lakh per staff fromRs 17
lakh. Its losses last year reduced by a quarter to about Rs 4,000 crore. Air India currently
has 23,034 employees, down from more than 33,000 at the time of the merger.
The carrier in January hived off its ground handing and engineering operations into two
separate units. Barring employees in those, its headcount is just above 13,000, the
executive said. It also employs 3,500 on contract and 2,200 casual labourers.

POINT OF VIEW

The airline's customer-service division has raised the issue but no number has yet been proposed to the
human resources department, this person said. The proposal would go against the grain of Air India's
efforts to cut its massive wage bill. The airline hasn't made any such recruitment in the past few years,
though a proposal had been made last year too to hire cabin crew.
There is always a work whenever there is tourism. And tourism transactions are only scattered
everywhere if only people will be so sensible to notice it all at once. Mumbais proposal of having in
need of crews and staffs are of great opportunity not only for those who are searching for work but
most especially to those who take Tourism courses.
Since they tend to acquire massive wage bill cut, it still has their advantages and soon will yield of
criticism at the end of the day. But the bottomline of the story is the willingness and great opportunity
of every individuals to hook a good job to earn a living.
Air India on June 23 became the 27th member of the alliance, which includes Lufthansa and Singapore
Airlines. Air India has in the past six months terminated 45 cabin crew on ground of absenteeism and
will be serving final notices to 59 more over the next month and half. Air India once synonymous
with its royal mascot, the Maharajah has in the past seven years made heavy losses after a hasty
merger with erstwhile domestic carrier Indian Airlines.
Every recruitment shall always be reminded of the right category in order to select the best among the
sea of applicants.

Air France to extend cabin


upgrade to A330s and A380s
Air France will extend a cabin revamp to its long-haul Airbus A330s and A380s, as part
of a 1 billion ($1.36 billion) investment in upgrading the carrier's product.
The SkyTeam airline had earlier announced the revamp for its Boeing 777s, and is in the
midst of retrofitting 44 777s in a project to be completed by mid-2016.
Air France executives announced in an event in New York today that the carrier will
spend 300 million to retrofit 15 A330s and 10 A380s with the refurbished cabin as well.
"The A330s will be completed by early 2017, and the A380s will be reconfigured starting
from the second half of 2017," Bruno Matheu, the airline's chief officer of long-haul
passenger activity, tells Flightglobal.
Air France operated the first 777 with the refurbished cabin on its Paris-New York route
on 24 June.
The 300 million to be spent on the A330s and A380s is part of the 1 billion Air FranceKLM is investing in improving its product on its long-haul routes. The company is
spending 500 million on the 777s and 200 million to refurbish KLM's Boeing 747s and
777s.
Air France's new cabin interior will offer seats in four classes: A first class product called
La Premiere, business class, premium economy and economy. La Premiere will be
offered only on 19 of the 44 777s undergoing refurbishment.
Besides new seats, the airline is also upgrading the in-flight entertainment systems across
the different classes.
Air France-KLM Group Chief Executive Alexandre de Juniac says the cabin
improvements come as the carrier seeks to become one of the top three international
carriers in the world by 2016 in terms of product offering.
The airline group will offer standardised interiors when it receives its new long-haul jets,
says Matheu. Both Air France and KLM have orders for the Boeing 787-9, and Air
France also holds orders for the Airbus A350.
Matheu says the group expects its first 787-9 in end-2016, and the first A350 in end2018.
sThe new cabin improvements will not be extended to Air France's Airbus A340s, which
the carrier plans to phase out eventually and replace with the 787s, says Matheu. Air
France operates 13 A340-300s, Flightglobal's Ascend Fleets database shows.

POINT OF VIEW

Air France will extend a cabin revamp to its long-haul Airbus A330s and A380s, as part of a 1 billion
($1.36 billion) investment in upgrading the carrier's product.
The SkyTeam airline had earlier announced the revamp for its Boeing 777s, and is in the midst of
retrofitting 44 777s in a project to be completed by mid-2016.
Air France's new cabin interior will offer seats in four classes: A first class product called La Premiere,
business class, premium economy and economy. La Premiere will be offered only on 19 of the 44 777s
undergoing refurbishment.
It is always needed for every industry especially to those which renders mechanical serces to
undergone restoration or maintenance in order for them to assure the safety of every passengers who
will ride on board. To lessen the accidents and any unusual and unwanted things to happen.
The new and more upgraded cabin interior of Air France will surely be loved and patronize by the
people mostly because of its state of the art materials and even offer seats that are of four classes.
Standard economy seats for passengers are always available but the superior one is really the one
fascinating and catchy for others.

FAA sets deadline for 787-9 RAT fix


The US Federal Aviation Administration (FAA) gives Boeing until 31 December to show
that a redesigned component in the ram air turbine of the 787-9 meets airworthiness
guidelines, the agency says in a new filing.
Boeing is redesigning the generator control unit in the ram air turbine after one device
failed to produce electrical power on one recent flight test and on three subsequent tests
on the ground.
Although the ram air turbine was deemed non-compliant with airworthiness regulations,
the FAA approved a time-limited exemption as it awarded a type certificate for the 787-9
on 13 June.
POINT OF VIEW
Boeing must prove that the redesign meets airworthiness criteria and submit the test data
to the Aviation
FAA by 31
December, the
agency
says
in an 8-page
dated 12
The US Federal
Administration
(FAA)
gives
Boeing
until 31filed
December
to June,
show which
that a was
in thein
Department
Transportations
online
eight days
later.
redesignedposted
component
the ram airofturbine
of the 787-9
meetsdocket
airworthiness
guidelines,
the agency
In
the
meantime,
Boeing
showed
that
the
odds
are
extremely
improbable
that the
says in a new filing.
current design defect in the ram air turbine will reduce the safety of the 787-9.
The ram airthe
turbine
provides
back-up
forairthe
flightafter
controls
and avionics
if both
Boeing is redesigning
generator
control
unit inpower
the ram
turbine
one device
failed to
engines power
on theon
787-9
shut down,
is on
rarely
needed.
Modern
produce electrical
one recent
flight but
test itand
three
subsequent
testsaircraft
on the engines
ground. rarely
fail, and a dual engine shutdown is even more rare. The onboard battery can fully power
the flight controls and avionics for 10min, allowing the flightcrew time to activate the
auxiliary power unit to take over the load, the FAA filing says.
Ram airThe
turbine
by the acronym
RAT iscannot
a small
ram isaircommonly
turbine is known
only necessary
if the engines
beturbine
started that
and is
theconnected
APU failstotoa
hydraulicactivate
pump, or
electrical
generator, installed in an aircraft and used as a power source. The RAT
within
10min.
The
odds
of
a
dual
engine
failure, by
APU
anddue
a ram
airspeed
turbine
failure
are highly
generates power from the airstream
ramfailure
pressure
to the
of the
aircraft.
remote, the FAA concludes.
Boeing now six months to prove that the redesigned generator control unit will reliably
produce electrical power if needed, as required by airworthiness regulations.
The time-limited exemption for the existing design of the ram air turbine expires at the
With theend
exception
of modern
aircraft
of February,
the FAA
says.only use RATs in an emergency in case of the loss of both
Theand
agency
alsopower
approved
a the
similar
exemption
an controls,
overly sensitive
primary
auxiliary
sources
RATtime-limited
will power vital
systems for
(flight
linked
altitude
select
knob
on
the
mode
control
panel,
giving
Boeing
until
the
end
of
March
to
hydraulics and also flight-critical instrumentation). Some RATs produce only hydraulic power, which
submit data showing the redesign functions properly.
is in turnBoth
used exemptions
to power electrical
generators.
In some
(including
airships),
small
RATs
allow Boeing
to deliver
the early
787-9aircraft
to launch
customer
Air New
Zealand
were
at
thepermanently
end of June. mounted and operated a small electrical generator or fuel pump.

Modern aircraft generate power in the main engines or an additional fuel-burning turbine engine called
an auxiliary power unit, which is often mounted in the rear of the fulsage or in the main-wheel well.
The RAT generates power from the airstream due to the speed of the aircraft. If aircraft speeds are low,
the RAT will produce less power. In normal conditions the RAT is retracted into the fuselage (or wing),
and is deployed manually or automatically following complete loss of power. In the time between
power loss and RAT deployment, batteries are used.
Then therefore it is very essential in flying a plane so they must always need to ensure that it works in
good condition and of good and proper maintenance.

Why Alaska Air Group Stands


Out in the Airline Industry
By Jonathan Maltsman | More Articles
July 2, 2014 | Comments (0)
In an industry notorious for poor customer service and inefficient management, Alaska
Air Group (NYSE: ALK ) flips both scripts, and its outstanding performance continues
to reward shareholders. Alaska Air Group is a holding company for Alaska Airlines and
Horizon Air. Its stock has appreciated 87% in the past year, largely attributed to the rise
of the entire airline industry. However, Alaska still stands out from the crowd for many
reasons. The company's efficient management, which is dedicated to rewarding both
customers and shareholders, has done a great deal to optimize its operations. Alaska
Airlines' attractive valuation, top-ranked customer service, and excellent management
make the stock very attractive.
Alaska Airlines' heap of coveted awards provides ample evidence for the great service it
provides its customers. These include a first place ranking atop The Wall Street Journal's
"Best (and Worst) Airlines" list, which ranks nine carriers based on factors such as ontime arrivals, cancellations, and passenger complaints, and, for the seventh year in a row,
an award from J.D. Power for the highest customer satisfaction among North American
airline carriers. Alaska's reputation for great customer service showcases its operational
efficiency and likely will continue to attract customers, scoring profits for years to come.
Looking at the company's balance sheet, the airline's industry-leading profit margins and
lack of debt provide additional evidence for its exceptional management. The company is
extremely capable of managing costs and debt, and growing revenue. Alaska Air Group
achieved a pre-tax margin of 12.4% in 2013, the third highest in its industry, as well as a
return on invested capital of 13.6%, which ranked second. Additionally, it achieved an
astounding 30% return to equity. Alaska Air Group has surprisingly little debt for an
airline company. It has slashed its debt from $1.8 billion in 2009 to less than $900 million
in 2013. Its debt to equity ratio is 0.4 and its current ratio is 1.1, providing security for
when something unexpected occurs, as well as extra cash to reinvest in the company or
return to shareholders. In comparison, competitors Jet Blue and Delta Air Lines have
debt to equity ratios of 123 and 94, respectively. Alaska's efficient management has
ensured fluid revenue and earnings growth. Despite turbulence in the airline industry, the

company has been profitable for the past 10 years. Alaska Air Group's revenue stands at
$5 billion, with net income of $508 million.

POINT OF VIEW

If Alaska Air's market capitalization does not justify its true value. The company is
very stable, as evidenced by its high margins and lack of debt, and has a track
record of revenue and profit growth.
In addition, management juices returns by growing the dividend and buying back
stock. Despite the factors I outlined in this article, Alaska stock trades at a low
price to earnings ratio of 12.87, far less than the P/E of the S&P 500, which
stands at 17, as well as the S&P Transportation ETF's multiple of 16.
Valuing the company based on its growth, Alaska Air has a price to earnings
growth ratio (PEG Ratio) of 0.88. Any valuation under one is considered
undervalued. With EPS forecasted to grow 14% over the next five years, Alaska
stock can appreciate both through earnings growth and multiple expansion.
To summarize, Alaska Air Group stands out in both the airline industry and the
market as a whole due to its outstanding customer service, excellent
management and ability to reward shareholders. These factors clearly invalidate
the stock's modest valuation. In a market like this, finding a high quality business
like Alaska Air Group at such a low price is extremely rare.
When assessing an investment, I look for three characteristics: disruption of an
industry or sector, highly efficient management and undervaluation. Alaska Air
fits into all three groups, making both the company and its stock very attractive.

Travel expert says airlines are


tightening carry-on rules
Travel pro George Hobica experienced something last month at New York LaGuardia
Airport that had never happened to him before the airline rejected his carry-on bag.
Told by an American Airlines Inc. representative that his 15-inch-wide bag exceeded the
airlines 14-inch width limit for carry-ons, Hobica was sent trudging from the security
checkpoint back to the ticket counter to check his bag.
He made his flight, but he came away from the experience convinced that something has
changed at the airlines if not the rules, then the enforcement of those rules.
Theyre being persnickety, Hobica, Airfarewatchdog.com president, suggested
Thursday.
Hobica didnt know if his was an isolated incident. But after he recounted his experience
in an article in early June, he heard from many other travelers saying they too had been
caught in a carry-on crackdown, not just on American but other big carriers.
A lot of people said, I had the same problem. Same thing happened to me. Same
thing happened to me, but different airline, Hobica said.
The sizes have been more or less the same, but the policies as far as enforcement have
definitely changed, Hobica said.
American Airlines spokesman Matt Miller said Thursday that his carriers policies for the
size of carry-ons have been the same since 2008, although it recently made merger
partner US Airways policies consistent with Americans.
American and US Airways, as well as Delta Air Lines Inc. and United Airlines Inc., have
the same size limits: The length of a carry-on bag can be no more than 22 inches, the
width can be no more than 14 inches and the depth can be no more than 9 inches.

The size restrictions have not changed. In 2008, we introduced the 22-by-14-by-9 bag
sizers. In 2010, we standardized measurements by putting signage out that says that all
bags must fit in the sizers and not exceed those dimensions, Miller said.
Some other U.S. carriers have higher limits. Southwest Airlines Co., Frontier Airlines
Inc., Virgin America Inc. and JetBlue Airways Corp. all set the limits at 24 by 16 by 10
inches. (Frontier began charging travelers a minimum of $25 for a carry-on bag this
spring.)
In June, American and US Airways added some flexibility to allow some odd-shaped
items like poster tubes that exceed the 22-inch length limit but whose length, width and
depth total no more than 45 inches. In addition, theyll allow soft-sided garment bags if
the three dimensions dont exceed 51 inches.
Miller said the carry-on rules are designed to help the carriers get their flights out on
time. In addition, its important for American and US Airways to align their policies as
they prepare to eventually put their operations together, he said.
Hobica said United in March changed its rules to make its carry-on limits more
restrictive. Before, its contract of carriage said that no side of the bag could be more than
22 inches and the total of the three dimensions could not exceed 45 inches. Now, the rules
spell out the maximums of 22, 14 and 9 inches, he said.
United recently began requiring online ticket purchasers to click a box showing that they
have read and understand the carriers carry-on policy and limits, Hobica said.
On the other hand, Uniteds bag sizers the boxes at the airport that travelers can put
their bags in to see if they are within limits allow lengths of 23 inches and widths of
15 inches, Hobica said.

POINT OF VIEW

A lot of people said, I had the same problem. Same thing happened to me. Same thing happened
to me, but different airline,
It is a very sad scenario and reason that whatever you do to the clients or guest, they will still always
find their way to do comparison in between your airline company to the competitors company.
The good thing is that, it will serve as your motivator to keep striving and keep on upgrading not only
your amenities but also your service in order to stay longer in the business industry.
The key to any good negotiation and transaction is a good camaraderie and developing being humane
to others.
That way, you can always gain the trust of your clients and passengers to keep on patronizing your
company and your good service as well.