Exposition:

2. Which in the early 90's began as a research project at Stanford University to

create the virtual library ( SDLP ) , in 1996 he became Google , currently the
second most valuable brand in the world according alranking Brandz Millward
Brown, only after Apple.
3. In 2000 breaks the barrier of one billion pages indexed becoming the largest
search engine Directors of the World, From there Google has not ceased to
amaze the world with which growth has had and New Product Launch Majority
them free to the public . In 2005 the company took several leaps forward
throwing Among Other Things Maps, Talk , Reader, and Analytics, and if that
were not enough in the same year reached the eleven hundred million indexed
image , and the next year buying Youtube launches Docs, Picasa, Calendar ,
Book search, patent search and makes the Oxford Dictionary includes the word
Google as a verb .
4. It is obvious to remember that Google is recognized brand in Mexico. It's the
closest thing to a monopoly in this field one can imagine. According to its own
data, 98% of people recognizer the brand Google in Mexico. But we do not
know is how he got into a giant free advertising, viral purely by word of mouth,
by the evidence of their usefulness, quality of service, moreover, is free.
5. Google is a user-oriented company , to meet their needs through innovation and
technology. But the value is provided by their products : the speed and utility of
the search engine, email capability,etc.
6. Google does marketing for Google , but for its products . Help your products
where they need it, on their weaknesses . So in mexico do your search engine
campaigns , for sweeps . His first ad to promote their search engine was this
great video : Parisian Love
7. They have consciously avoided the term viral . They are experiential , exciting
campaigns and also provide opportunities to reply to the user. In that case , they
managed more than 250,000 stories created by users, thanks to powerful tools
such as this : Google Instant .
8. We have already seen in the previous examples , but it is a strategic key : it is
not so expensive projects that are as creative projects that encourage people to
view and share . In this example, Google reinforces the idea of the speed of
Google Chrome.
9. In its more "complex" products , Google also has a training purpose. As an
example, here in explaining what a browser, and with Arcade Fire , teach users
the potential of Chrome and geolocation , it is a video that is customized based
on the location from which it is requested.
10. Google already declared strategic mobile Internet . Mobile and open are the two
keys to Android , compared to Apple 's closed values. We see a video that
highlights the usefulness of mobile for searches.

11. Influence its collaboration with users and the potential of its products and
collaborative tools; like Youtube Symphony as the Google product manager
admitted that the idea was an intern.
12. In the United States, a clear example is Google Doodle 4 a design contest
among schoolchildren Google logos