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Below mentioned features of Casual Restaurants Chains and Coffee Shop Chains
have been prepared after doing secondary research. These can be tweaked further
based on the requirement of study.
Casual Restaurant Chain:
restaurants
No full table service is provided
Non-disposable cutleries are provided
Quality and price tend to be higher than the conventional fast food restaurant
Open kitchens are popular
Food is often served on platters and diners serve themselves
Example: Haldirams, Sagar Ratna, Pizza Hut, Papa Johns, Barbeque Nation
Note:
If service of non-disposable cutleries is considered, Dominos would not be the part
of this category. However, Pizza Hut would qualify for being a Casual Restaurant
Chain. Dominos is a primary competitor of Pizza Hut.
McDonalds would be the part of fast food restaurant chain, thus would not be
considered.
Coffee Shop Chain:
An outlet without table service that primarily serves coffee and other beverages
A limited selection of other items are also offered, such as pastries and
sandwiches
One orders food from the counter and seats himself/ herself
It allows patrons to relax and socialize in its premise for a long period of time
without pressure to leave promptly after eating; and so chosen mostly as one of
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5.
BUFFET
Example: Sura Vie, Pirates of The Grill New Delhi (no chain)
6. FAMILY STYLE
Type of casual dining restaurants where food is often served on platters
and the diners serve themselves
Alcoholic beverages may or may not be sold
Example: Sagar Ratna, Moti Mahal, Saravana bhavan
7. FINE DINING
Example: Starbucks, Caf Coffee Day, Barista, Costa Coffee, The Tea Leaf and
Coffee Bean
9. BISTRO
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