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Foreword
Following on from the success of the two previous editions
Table Of Contents
Foreword
WIFI
SOCIAL
Google+
11
VK
11
13
YouTube
15
17
18
19
MOBILE
20
20
24
METHODOLOGY
25
WIFI
WIFI
As mentioned in the ACI EUROPE
Guidelines for Passenger Services at
European airports, released in June
2014, over the past number of years,
wireless internet or WiFi as it is more
commonly known has gone from being
something special to being something
that is now viewed as a necessary
service something that passengers
very much expect. Increasingly,
they also expect it to be free.
WIFI
INTERNAL BENEFITS
business results.
TOP 30
THE EXCHANGE
INVESTMENT
Provision of WiFi at airports entails ensuring adequate
coverage over a very large space (usually over several
floors and in some cases, multiple buildings), to an
extremely high number of users (staff on the airport site,
passengers, visitors) with varying and irregular peaks of
consumption.
SOCIAL
SOCIAL
in partnership with
SOCIAL
what social media can do, or does it still have the ability
to surprise?
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SOCIAL
political campaigning.
working on airports sites throughout Europe. LondonGatwick ran a very successful Gatwick Selfie campaign
earlier this year and the case study on this page details
CASE STUDY:
Airport
Absolute Facebook Fans
Fans Per Million Passengers
Keflavik
28505 8880
Trondheim
18926 4387
Finavia
33992 1789
Swedavia
1987 59
Eindhoven
31693 9330
Rotterdam
14805 9310
Brussels
33862 1772
Charleroi
6045 892
25803 5527
Stavanger
Stockholm Arlanda
42151 2036
Bromma
Liege 1607 5178
1266 546
Luxembourg
Gothenburg 11925 2370
608 277
Groningen 17107 84805
Helsinki
29260 1916
Tallinn
11603 5917
Mnster
6718 7915
OTHERS
Kazan
4116 2228
Tomsk
332 706
Vladivostok
1137 614
SNC-Lavalin
48194 118705
SOCIAL
The king of all social networks, it now has over 1.2 billion
active users across the world, allowing people to stay
up to speed with the lives of their friends, while liking,
commenting on and sharing contents on all kind of subjects.
HOW MANY
AIRPORTS ARE ON
FACEBOOK?
As mentioned in our last Digital Report, Facebook is a primary social network for
airports allowing interactions with passengers on many levels. Facebook check-
interactive campaigns.
Frankfurt
237,349
Katowice
London-Heathrow
192,749
SEA Milan
141,638
Frankfurt
TAV Istanbul-Ataturk
110,702
Copenhagen
109,960
London-Heathrow
SOCIAL
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THE FUTURE?
The basic message is if you want your brand to have an
This has been deemed to be bad news for users and for
CASE STUDY:
Eindhoven Airport
SOCIAL
11
77 European airports
are present on G+
Warsaw Chopin
479
Munich
Nuremberg
291
Prague
Salzburg
266
London City
231
Nuremberg
ARE AIRPORTS
EMBRACING IT?
Yes, but only the ones you would
expect, so its very limited numbers.
Our data on airports activities
on vKontacte reveals that there
are 6 European airports on
Helsinki-Vantaa
4253
Mineralnye Vody
4188
Airport
Absolute Twitter Followers
Followers Per Million Passengers
Keflavik
2847 887
AVINOR
3214 61
Finavia
1473 78
Swedavia
809 24
Stockholm Arlanda
8461 409
Amsterdam
29816 567
Brussels
18344 960
Manchester
138632 6651 Birmingham
29778 3264
9002 1468 Bristol
23064 13384 Southampton
OTHERS
Copenhagen 2206 92
Kaliningrad 620 472
Sheremetyevo
13063 447
d 1414 3922
Warsaw Modlin 2219 6440
Warsaw Chopin 54545 5105
Frankfurt
22478 387 Prague 299 27 Katowice 2535 996
Nrnberg 3109 939
Krakow 2634 722
Kiev Boryspil 1486 187
Stuttgart 3787 395
31 44 Lviv
Munich 8890 230
921 780 Strasbourg
Kharkiv 115 190
Allgu 315 36859
397 1527 Bern Zurich
Volgograd
667 2226 Limoges
6005 242
707 1028
Trieste 973 1143
Iasi 200 862
4612 539 Lyon
Cluj
Toulouse 4318 571
496 216
308 297
Chisinau 107 81
4488 167 Milano SEA
4 Zagreb
729 664 Biarritz
Venezia
Bologna
Marseille
217 568 Tarbes-Lourdes
Zadar 286 605
2166 262
8177 1322
Bucharest 60 8
Ni 58 2673
720 533 Corse-du-Sud
Dubrovnik
Varna 111 84
Mineralnye Vody
58 38
Sofia
Aeroporti di Roma
Burgas 131 53
996 676
180 51
4697 115
Aena Aeropuertos
Skopje
Napoli
Ohrid 1462 1485
Istanbul Sabiha Gken 13052 693
50019 267
450 83
616 7416
Istanbul Atatrk 5165 101
Batumi
Ankara 2124 194 212 1015
Athens
Izmir
900 72
TAV
2745 267
Malta
DHMI
5633 77
710 175
1786 57
Madeira
1074 453
Tallinn
305 156
Gothenburg 428 85
Eindhoven
3658 1077
Helsinki
23543 1542
Astrakhan
726 1862
Kazan
3374 1826
Barnaul
599 1774
Tomsk
1195 2542
Novosibirsk
2007 535
Vladivostok
500 270
SNC-Lavalin
12547 30904
SOCIAL
13
ARE AIRPORTS
EMBRACING IT?
London-Heathrow
272,610
3,767
London-Gatwick
153,807
4,337
Manchester Airport
138,632
6,651
Dublin Airport
92,897
4,606
London City
76,775
22,716
still punch above its weight, as can be seen in this Top 5 table:
Dublin
Bologna
London-Gatwick
Amsterdam Schiphol
And while some airports have been on Twitter for several years, there
are still some relative newcomers who are making big percentage
163.16%
Luxembourg
39.21%
Krakow
29.60%
292 official
airport
Twitter
accounts
SOCIAL
CASE STUDY:
14
The Tweeting
Departure Board
retweets).
THE FUTURE?
being the first stop for anyone seeking to find out the
SOCIAL
15
WHAT WE KNOW:
YouTube is a channel that demands high quality audio-visual
ARE AIRPORTS
EMBRACING IT?
London-Heathrow Airport
5,836
Frankfurt Airport
2,373
Aeroports de Paris
1,234
1,158
13,890,290.
YouTube.
4,899,138
London-Heathrow Airport
2,049,971
1,343,787
Frankfurt Airport
747,003
Munich Airport
577,640
SOCIAL
17
very beautiful, the subject in these cases is all too often the
can make the visual report of their life look a lot more
artistic and interesting something that can be rewarding
for the user, the viewer and in some cases, the subject.
merchandise-oriented services.
London-Heathrow
7,149
London-Gatwick
7,029
9,891
Dublin
6,717
Copenhagen
5,370
21,155
19,410
London-Heathrow
19,391
Goteborg-Landvetter
9,896
Copenhagen
7,961
SOCIAL
18
THE FUTURE?
latest development.
WHAT IS IT?
WHAT WE KNOW
appears to be designed very much around this goal time will tell
how successful it is.
SOCIAL
19
18 AIRPORTS WITH
121,838 Connections
THE FUTURE?
disruption or emergency.
4,440
3,643
3,300
Finavia
2,056
Geneva Airport
1,959
Geneva Airport
Munich Airport
MOBILE
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MOBILE
In partnership with
MOBILE
21
THE APP
hands of passengers?
In all, we found that there are 51 free, dedicated and
branded airport Apps available, covering 164 airports in
OPERATING PLATFORMS
time and social media links, will rise in the coming years.
get the latest download statistics for the various Apps from
1138
WiFi info
1075
964
Wayfinding
959
Parking Information
955
927
879
791
599
Ability to Personalise
591
565
494
407
211
Currency Converter
209
172
23
MOBILE
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their flight with the airline, the remainder of their time at the
manufacturer, SITA has conducted NFC trials at ToulouseBlagnac airport and Schiphol in Europe.
Cost savings
Efficiency gain
4%
Personalized
services via
mobile
Mobile app
downloads
Mobile
self-service
usage data
32%
52%
Customer
loyalty
8%
40%
40%
40%
44%
20%
16%
Above
As expected
33%
38%
25%
Below
48%
36%
16%
Do no track
24%
24% 20%
28%
12%
60%
28%
12%
MOBILE
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Purchase of
airport
services
Navigation/Way
finding within
airport
15%
69%
31%
42%
Notifications
about airport
status
15%
15%
31%
Customer
relationship
management
23% 11%
Personalised
Retail
information for promotions
passengers
19% 15%
19% 12%
31%
42%
54%
Implemented
By end of 2017
54%
66%
65%
69%
No plans
implementations in airports.
as who they are, where they are going, and their class
beacon.
that the phone does not share any data with the beacon, it
simply detects and reads the signal emitted from the beacon,
and uses this signal to trigger an action on the phone.
such as:
over the next three years. Similarly, 57% plan to pilot NFC,
MOBILE
24
CONCLUSION ARE
YOU READY FOR THE
SECOND WAVE?
We believe that the digital revolution
is now at a very interesting point in the
travel and air transport sectors.
The quest for high quality WiFi that rewards both the user
else elbows its way in. With the public becoming more
be underestimated in an information-overloaded
devices have been hyped for several years, but are only
MOBILE
25
METHODOLOGY