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E-learning and its effectiveness in Saudi Arabia ,13-1-2010.
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KING ABDUL-AZIZ UNIVERSITY
Faculty of Computer and Information Technology
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E-learning and Its
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Effectiveness in Saudi
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E-learning and its effectiveness in Saudi Arabia ,13-1-2010.
Outlines:
1. General Concept of E-learning.
2. History of E-learning
3. Need of E-learning In Saudi Arabia
4. E-learning in Saudi Arabia
5. E-learning Around The World
6. The Effects of E-learning On Saudi Students
7. Obstacles And Difficulties Faced By E-learning In Saudi Arabia
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E-learning and its effectiveness in Saudi Arabia ,13-1-2010.
ABSTRACT:
We divided our paper into 7 sections, we studied the material from different
points; historical, theoretical and even we collected actual responses of Saudi learners
about E-learning as for the historical part which constitute the first section in our paper
we discussed the idea in general and in a specific way in Saudi Arabia, we included the
development of E-learning throw different decades.
While for the first three sections we examined the different types of E-learning,
the needs and the disagreement with the idea, also we examined the effects of E-
learning in Saudi learners.
In the last part we talked about the obstacles for E-learning from different points,
and they are:
Technical obstacles .
Material & Financial obstacles.
Obstacles associated with educational society.
Organizational and Administrative obstacles.
Keywords:
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E-learning and its effectiveness in Saudi Arabia ,13-1-2010.
INTRODUCTION:
As we move into the 21st century, a number of innovations that were once
merely ideas are now becoming reality. One of these is Electronic learning (E-learning).
E-learning is a part of virtual organization, briefly virtual organization means where
organizational members are geographically separated, but work together through
computer technology, but in our paper we are not going to discuss the general term of
virtual organization, we are going to focus on E-learning how it was originated,
developed historically. In addition to that we will discuss how it was introduced to
Saudi Arabia discuss its status, also we will discuss about different types of E-learning
like: synchronous and asynchronous and we will define each one separately. We will
talk about the advantages of E-learning “needs” and the disadvantages of it.After this
we will show the effects of E-learning in Saudi learners and the obstacles from different
points.
Definition:
There are some terminology nearest to e-learning we consider are. One from this
term is the distance learning, it is a term overlaps with e-learning because some call it e-
learning and some say e-learning is a form of distance learning .Another term is the
web-base education. In other side there is an expression disagreement with the character
of e-learning and it’s applied. Here is some of this expression: "It's not just web-casting
1
The number in brackets corresponds to those in the bibliography in Annex B.
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E-learning and its effectiveness in Saudi Arabia ,13-1-2010.
lectures"[B3] the lecture without attractive activities and meaningful opinion is not
successful learning that what is happen in a video talking lectures ."it's not training
material dumped online"[B3] one of the fake e-learning kind is to translate of the
booklet or slide presentations to HTML or some other Web-viewable format . This
translate can't be good and succeed.”It’s not limited to formal courses "[B3] thinking
that learning is like parcel course is the think of most people .The e-learning sure bring
in courses, but it accept other type of learning. “it’s not computer teaching people"[B3]
people who disagreement with e-learning find accusation to e-learning and they say:
computer can't teach people then e-learning can't work .This accusation is wrong
because computer and network are part of learning not base of It, but they are
intermediate whereby teacher use it to conductivity the learning material to student like
chalkboard [B3].This is some of the expression of wrong e-learning that maybe
somebody don’t know it.
Types:
History of E-learning
Like any new method or innovation e-learning had story of begin and long
history .In this section we include short history of e-learning in the world that consists
the person who innovate use of e-learning in teach and who this idea developed. Then
the history of e-learning in Saudi Arabia that is signifies us that consist some of the
administrations Initiative.
In The World:
E-learning seam as a new technology in learning, but e-learning had its root in
early of 1840's when Sir Isaac pitmans create the Postal correspondence courses in a
shorthand courses. He used the penny post to teach his phonetic shorted system across
England. This course conformation the first attempt of use the communication
infrastructure to broaden the training beyond sound of humans voice. The many
essential concept of e-learning was provided by Postal correspondence courses. Because
students develop rapidity with won learning, that is can be done without face-to-face
contact. Many students can learn offensively with separate schedule.
cultivate with more complex assessment ,which use to deliver more than 40 million
hours of instauration in varies complex subject from the mid-1960's through the mid -
1980's.
In the 1990's new technology added by develop the World Wide Web. This
technology, which additional removed to effective distance learning by computer.
Hypertext markup language (HTML) provide easy standardized to computer display
."Internet, e-mail, news group and other collaboration media all showed that e-learning
need not be the lonely. Slow-paced effort of postal correspondence courses 160vears
earlier "[B3]
In Saudi Arabia:
E-learning start in Saudi Arabia in the last few years to cover some problem that
face the traditional way of education. However, no clear history or start point we have
about e-learning, so we consider some field of e-learning.
Initiative of university:
Because girls in Saudi Arabia face some difficulty in college the public
administration of students college (girls) resolve to apply e-learning in colleges
beginning from 2006 Am .That project its aim was to put design for the determinant
studious and display it by Internet to benefit more than 300 thousand students and 40
thousand irregular student on the level of administrations colleges in Saudi Arabia and
its number is 102 colleges .From another way the administration appeared specific
accessory for distance learning was applied on 36 colleges in regions and conservatism
in Saudi Arabia[B4].
The last stage of e-learning that Saudi Arabia do it is the specialty to establish
the National Centre of E-learning & Distance Learning, known as the ELC with cost
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E-learning and its effectiveness in Saudi Arabia ,13-1-2010.
greater than 47 millions Rails [B6]. This center minister and mange the schools and
university that insert e-learning in its teaching system. All this experiment to
aggiornamento the education system was to handling the problem faced it. In other word
insert e-learning to Saudi Arabia is for needing that we discus in the following section.
Education capacity and the Saudi population is one of the problems that faced
process of education because it grows up year by year. According to a studying that
KFU for petroleum and minerals do it in 2003 there is a strong relation between need of
e-learning and Saudi population. It result that in the last 10 year Saudi population under
20 growth by 52.88% that mean increasing in the number of student in educational
institutes by 48.57 .This result crammed in classrooms and reduce the goodness of
learning .Then, the number of student they not presence school is increasing by 60.18%
[B7]. The successful solution of this problem is the workable e-learning in school and
university. Also, applied e-learning solves the other problem of e-learning.
Related to the above reason another problem appear that is rising cost of
university and school .As a result of crowded class room university solve this problem
by increasing the time of permanence hours in university and divide time of student
schedule in morning and in night[B4].This way maybe looks good, but it affect badly on
student and lecturer and increase budget of the university because it need to more
lecturer more equipment and other requirement things .so Saudi ministry of education
thinking to reduce this cost in which is in his assimilation of its budget .
Other reason of need e-learning is the population in remote areas. Because Saudi
Arabia has a wide area the government can't establish university in all conservatism for
little population .In addition, if people who live in this area move to city there is a
problem happen. Because they work in agriculture and cultivate cattle, this avocation it
will be deserted [B4]. Also, parents don't want to send their son remote from his village
and the son him-self see the life difficult in city far from his family, and female student
can't travel in this area that has university. People who life in remote area are among
two hard obtain don’t' complete their education or travel far from their family.
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E-learning and its effectiveness in Saudi Arabia ,13-1-2010.
development and establishing electronic communities. In this regard a project has been
launched to connect schools and educational directorates by means of a wide area
network covering the entire country .This project is known as WATANI Schools’ Net
project. The project is also going to establish local area networks within every
educational directorate. The Schools' Net Project will provide every student, teacher,
parent and educator with a multitude of services and a huge source of reference
information. The resources will be mostly developed in Arabic Language and involves
the technological training of more than 300,000 male and female teachers and other
support staff. This phase of the project involves use of on-line training for teachers and
support staff.
During the course of Saudi standing project entitled “Use and Effect on Internet
in Saudi Arabia” we conducted a web-based survey to solicit responses from users to
determine use and effect of Internet in Saudi Arabia. In the following paragraphs we
report results and analysis of user views in response to questions related to distance
education.
Figure 1: Preferred venue for on-line courses that help finish a diploma or degree.
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E-learning and its effectiveness in Saudi Arabia ,13-1-2010.
The most compelling reason for taking courses on the Internet is that the users
like computers. Almost 41% of the respondents have selected this option. The other
major reasons (in order of importance) are: learning from own home/own place,
promotion, fun or experience, non-availability of course in school, and to get higher
degree.
The non-accredited status of on-line courses over the Internet in the Kingdom is
the known major reason for not taking on-line courses. The other reason is the non-
interaction with other students and faculty. Figure 3 summarizes these findings. In light
of these findings, we can say that in order to promote distance learning, the government
should come up with regulation and accreditation plans so that companies/universities
willing to offer distance-learning courseware can start planning for offering such
courses.
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E-learning and its effectiveness in Saudi Arabia ,13-1-2010.
We try to identify the types and levels of courses in which users are interested.
According to our survey, users are interested in online courses to upgrade their skills
(40%), special training courses for jobs (28%) and for University degree (23%). On the
other hand they are not at all interested in high school (43%), home schooling whether
schools are available (35%) or not (33%). These results are tabulated in
Table 1. In accordance with the user responses, we can say that the first segment
where distance learning can be used is adult education for on-job training. This
education is meant for those who have already gone through the traditional education
system. This education will upgrade skills of the participants for advances in their field
and will cater for job oriented training courses. Private companies can take advantage of
these findings to come up with solutions related to distance learning for professionals.
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E-learning and its effectiveness in Saudi Arabia ,13-1-2010.
Not Not
Ver Little N
Much at all
y Interested Interested eutral
Interested Interested
3
Remedial education 12.6 10.2 7.2 31.3
8.4
3
High school 5.6 4.2 7.7 47.3
4.9
3
University degrees 18.4 9.3 5.7 32.3
3.8
4
Telemedicine 10.9 10.5 7.5 26.5
3.8
3
To upgrade my skills 40.1 15.9 1.7 8.6
2.7
5
Other reasons 5.6 3.7 2.6 28
7.9
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E-learning and its effectiveness in Saudi Arabia ,13-1-2010.
Similar results are observed while analyzing the effect of gender on types of
courses to be taken online or otherwise. Responses of male and female are more or else
identical on this issue.
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E-learning and its effectiveness in Saudi Arabia ,13-1-2010.
It is observed that residents of rural areas are more inclined to take remedial and
high school education through distance learning means than their counterparts in big
cities. Analyzing the respondent’s interests in different level of education through
distance learning and their place of residence makes this observation.
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E-learning and its effectiveness in Saudi Arabia ,13-1-2010.
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E-learning and its effectiveness in Saudi Arabia ,13-1-2010.
As the education level of respondents increase they are less interested in taking
distance learning means to improve their education level like getting university degree
or taking remedial education on-line. This is probably due to the reason that distance
education degrees are not accredited in the country therefore already educated
respondents are not very keen for distance learning. However, those who are less
educated or missed formal education are somewhat interested in advancing their
education level through these new avenues. Figure 8 plots these results.
What started six years ago with 150 technology courses on CD-ROMs is now
1,500 online courses on everything from interpersonal skills to Java. There's even 24-
hour access to online mentors."We have people with varying degrees of access to the
corporate infrastructure, but all have access to the Web," says Kent Schneider, president
of Litton PRC's defense-systems division in McLean, Va. "We have people across 16
time zones, and they need access to learning at various times. This gives us that
flexibility." E-learning's greatest selling point--flexible, round-the-clock online access to
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E-learning and its effectiveness in Saudi Arabia ,13-1-2010.
Many companies offer courses only in English or in English and one other
language, usually Spanish. An English-only focus works for them, because they conduct
their business all over the world in English. But others need courses in more than one
language. Companies that want to offer courses in several languages usually turn to
translators. Financial-services provider GE Capital relies on translation companies to
offer Web-based courses in English, French, German, and Japanese. But it's not enough
just to convert a course from one language to another, says Mike Markovits, manager of
the Center for Learning and Organizational Excellence for the Stamford, Conn., General
Electric Co. subsidiary, which earned $5.19 billion last year. "Globules requires
localization or ways to ensure the learning makes sense in local context," Markovits
says. "The translation company may not be up to speed on GE language, so we have GE
employees in each local language review the translation to make sure it's GE-correct."
For example, as part of an E-business course that GE Capital offered last year, students
had to visit specific Web sites. But the assigned sites were from the United States,
appropriate for English-speaking students. To make the course more relevant for other
students, localization experts identified Web sites in various languages that were just as
useful. Bryan Chapman, an analyst with E-learning research firm Brandon-hall.com,
cites Cisco Systems as an example of a company that's done a good job implementing
global E-learning. "About five years ago, the company was doing 80% of its training in
instructor-led classes and 20% in a technology-based format. Now that's flipped, and
80% of the company's training is via the Internet and 20% is in the classroom." Cisco
"sets the standard for the rest of the industry," Chapman says. It has a centralized pool
of courses customized for specific regions of the world and individual students. The
Cisco Networking Academy Program trains hundreds of thousands of high school and
college students around the world, offering courses in 11 languages via software from
Lion bridge Technologies Inc. The Lion Access module lets Cisco upload and download
files for translation; Lion Path routes new and changed files; Lion Linguist lets Cisco
leverage previous translations; and Lion View is a portal that Cisco managers can use to
track globalization projects Cisco has been an industry leader with its work on learning
objects--small modules of online content that can be reused and personalized for
specific students. Cisco's big push is providing metadata tagging--bits of XML code that
identify types of content--that can be matched with employee profiles. Only the most
relevant tagged content will be delivered to employees' learning home pages.
Cisco says it plans to roll out customized home pages by year's end. Aside from
the language and localization issues, companies need to decide whether to post the E-
learning content internally or use a hosting service. GE Capital selected the external
hosting option, whereby employees connect to courses via a URL. "That simplifies the
process for me and for our tech organization in terms of dealing with bandwidth issues
and our own network," Markovits says. E-learning provider Digital Think Inc. hosts GE
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E-learning and its effectiveness in Saudi Arabia ,13-1-2010.
Georgia-Pacific Corp. opted to offer its E-learning courses on the Web, in part
because the programming languages used by its E-learning provider, SmartForce plc,
conflicted with the security features Georgia-Pacific uses on its intranet. "We can't
compromise security for learning," says Wendy Wheeler, manager of training and
development at the Atlanta paper and building materials manufacturer and distributor.
Georgia-Pacific has also struggled with the issue of employee identifiers, Wheeler says.
U.S. employees use Social Security numbers to access E-learning programs. But
employees in other countries don't have those numbers, so the company may implement
an in-house employee-identification system. Pricing varies widely for implementing E-
learning globally. Learning-management systems platforms that manage Web-based and
classroom training--start at $200,000; costs associated with third-party content programs
vary widely, Chapman says. All told, global E-learning initiatives can reach the million-
dollar mark. Sun Microsystems' Sun University expects to spend about $1.1 million this
year on its E-learning efforts. Georgia-Pacific signed a $1 million, four-year contract
with Smart Force that provides IT-related content to 1,000 users and user-skills content
to 10,000. "In the short run, it's very costly," GE Capital's Markovits says. "But the size
of your audience determines how you getthe return on your investment."
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E-learning and its effectiveness in Saudi Arabia ,13-1-2010.
can say the reasons that mute or inhibit using e-learning in Saudi Arabia for students
to assess the effectiveness of this educational system in the kingdom.
E-learning can provide better education for student due to its powerful tools
and applications. The most important tool that give e-learning its power is the using
of multimedia. Maha Rammey claim that e-learning program use multimedia such as
pictures, sounds and videos which keeps the student interested in the subject without
losing his attention, in addition, the multimedia provide an infinite number of
repetition while it may not all teachers can do this .Other reason is that the
multimedia help the student to understand the subject in many different applications
and ways [B9].According to Maha Rammey the multimedia in e-learning is one of
the reasons that allow it to provide a better and more interesting way to learn.
study in their way. The e-learning flexibility don’t stop here, it can take another
forms like time.
The benefits of using internet in e-learning don’t stop on the studded material
but beyond that, they include social side. These huge sources that e-learning provides
can allow students to meet people from other countries and know about their
cultures, also its help the student to make a new friendships on the biases of the
ideological compatibility regardless the age or the nationality.
E-learning can have a good impact on student’s physical health because it’s offer
a great substitute for the heavy bags carried by school students. These bags are a source
of concern to many Saudi parents who are scared from its bad effects on their children’s
health. According to some medical professionals, the heavy weight of the school bags
put a lot of pressure on nerves at the nape of the neck which might cause muscles
spasms, neck pain or shoulders pain. Not only that, Dr. Talal Ahmadi report that the
heavy weight of these bags can pressure on growing bones also they make the
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E-learning and its effectiveness in Saudi Arabia ,13-1-2010.
shoulders muscles in tension for a long time which is not good. In addition, according
to Dr. Atta said these bags have physical and physiological side-effects. The physical
effects can be asthma, diabetes, and anemia while the physiological effect might cause
the child to heat the school [B13].These medical professionals stressed that the heavy
bags used in traditional learning might lead to health problems .E-learning avoid the
student all these risks and make the parents not worried about their children health sense
it doesn’t require handing these heavy weight witches considered as a great advantages
of e-learning.
E-learning can open a wide range of knowledge for Saudi ladies in the kingdom.
According to Mohammad Alrohely, many scientific conferences are done in Saudi
Arabia but most of them don’t provide seats for women to participate. Using e-learning
will allow the Saudi woman to participate and penitents from these conferences same as
men [B14]. E-learning will help the Saudi ladies to improve themselves.
After all of these studies and arguments about the positive side of e-learning
there are some voices in Saudi Arabia with different opinion. These opponents
believe that e-learning is like anything in the word has a positive side and negative
one which cannot be ignored .This kind of education has a detrimentally impacts on
student unlike what appears especially for Saudi students ,also it is not able to
provide all expected features.
E-learning might deprives the student some important skills which might help
him in the future. This idea could be clarified by Maha Rammey’s claim .She said that
student’s writing and reading skills might reduce in e-learning duo to the research
method that e-learning provided. In this way if a student wont to know about some
information he don’t have to go to the library and read all the book which reduce his
reading skill .In addition, he don’t have to rewrite these information, he just have to
copy these information which reduce his writing skill [B9]. This considered as a bad
impact can’t be avoided in this kind of education and feature that traditional learning
provides to the student without his conscious.
It’s true that e-learning could provide interesting way of education, however; it
has lots of things that attract the student from focusing in the subject. A study done by
Mrs. Maha Al-Abdu Al-Kareem on Albayan Model School for girls in Jeddah proved
the validity of this point. She report that the teachers on this school faced a difficult on
keeping student attention on the subject sense the student were playing games and
having chats which is not available for traditional learning students [B15]. The tools and
applications that used in e-learning could have an opposed effects than what should they
do. For this reason some considered theme as disadvantage of e-learning.
E-learning might reduce the communication between the teacher and his
students. In traditional learning the teacher play an important rule, he is the only one
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E-learning and its effectiveness in Saudi Arabia ,13-1-2010.
how lectures to students, answer the student’s answer and provide scientific content;
therefore, he is in a continues contact with his students. While in e-learning he is
standing on the side as a guide witch reduce his communication with the
students[B16].That’s why e-learning deprives the student the requester benefit from
the expertise of his teacher unlike the traditional learning students whom take full
benefit from their teachers.
E-learning affects students social live in bad way, it is deprive the student’s
from the social communication skills. Everyone knows that the life require both the
social and the experts, it’s true that e-learning expand the students friendships
however the nature of this communication different than it is in the actual life. E-
learning can’t provide these skills for the students.
Using e-learning requires large amounts of money due to its high initial costs
in Saudi Arabia which makes e-learning loss one of the most important reasons of
using it. According to Abdurrahman Mirza, the high initial consuming in the
kingdom do to the small number of students who use e-learning [B11].So if more
students get enrolled the e-learning will retrieve it’s feature. In addition, e-learning
requires a computer which is not available to some Saudi citizens especially after the
economic crisis. So we can say that e-learning reduce the money consuming in a side
and increase it in other side.
The advocates believe that e-learning can offer a great substitute for the
heavy bags carried by school student, however; the opponent believe that this
concerning is exaggerated and e-learning don’t have any effect on the physical health
of the students. To deny this claim, a study done by The General Administration of
School Health on The Saudi Ministry of Education on 1426 found that the rate of
students who carry school bags Weight more than 15% of their weight is 10.7% of
elementary school students, 2.5% of junior secondary students and 2.1% of high
school students[B17],[B18]. Therefore e-learning isn’t needed to improve the Saudi
student health.
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E-learning and its effectiveness in Saudi Arabia ,13-1-2010.
The huge number of resources that e-learning provides can’t improve the
Saudi student knowledge as expected especially for the school students. This due to
the limitation of the Arabic sources on the Internet which represent only 1% from the
internet [B19]. And the Saudi young ladies have other reasons that deprive them
from the benefit from the internet. From my experience in the studying in the e-
learning system in ALbayan School, we were not allowed to use the WWW because
it is full of inappropriate material for school student which make the school to block
the access to the WWW and use only the internal school network which cancels one
of the main motivations for e-learning. E-learning can improve only the Saudi
university students not school students.
Although there are many advantages and great benefits that associated with E-
learning, the Saudi educational institutions still facing many obstacles and difficulties
that impede them to apply E-learning system in different educational fields. The main
problem is based on the nature of Saudi educational society that believes on their
traditional systems and refuses anything new which may change and develop their way
in teaching and learning. Moreover, Saudi Arabia is considered new in technology
revolution and doesn't have a long history in using technology and communications in
educational field .
We analyzed these obstacles and we found some of them associated with human
and others with technical equipments. In general, we can classify these obstacles into
four types:
Technical obstacles .
Material & Financial obstacles.
Obstacles associated with educational society.
Organizational and Administrative obstacles.
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E-learning and its effectiveness in Saudi Arabia ,13-1-2010.
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E-learning and its effectiveness in Saudi Arabia ,13-1-2010.
Technical obstacles:
The disconnection during lectures, browsing, sending and receiving material that
is caused by technical problem is a big challenge to E-Learning institutions. This
disruption forces the user to go back to previous page and that may cause losing of the
data. Consequently, most of the educational intuitions consider E-Learning a waste of
time and money .
The main reason that causes this problem is the lack in communication and
information technology infrastructure and weakens of networks. In addition, disabling
in connecting with the Wide Area Networks (WANs) and World Wide Web (WWW) is
a constant problem. It seems a mysterious problem facing the user, either student or
teacher, when he check for errors in connecting with Internet Service Providers (ISPs)
via Local Area Connection (LANs) and find nothing. However, it is usually happened in
the connection between ISPs and the World Wide Web .
Moreover, fixing and repairing these problems which either related to networks
or computers consumes a lot of time because of the weak response either from the
Ministry of Education or ISPs toward the complaints and the scarcity of technicians in
educational institutes who are able to fix computers and networks damage at the time.
This is cause many problems in managing exams and lectures. Many exams and lectures
has to be cancelled or delayed until everything back. Thus, students and teachers feel
furious in arranging their agenda when these technical problems occurred. The recent
flood in Jeddah is a proof of this point. Negligence in protecting networks and servers
rooms caused the site of King Abdul-Aziz University (KAU) to be shut down for a
week and delaying in restarting the semester .
technology nature it is required to be updated with the latest version to cope with
accelerated invention in that field; otherwise, the equipments and program will be
obsolete and traditional. Government also needs to invest in the networking
infrastructure to provide constant and stable connection which is the backbone of the E-
Learning. In order to do that, a large investment needed to the telecommunication
infrastructure in the whole country so it can be reflected on the E-Learning community.
Another government and institution duty is to supply adequate curriculum to students in
E-Learning that is include software and accessories. Those requirements are needed
presently in the universities in the major cities rather than small towns and villages
where the case is much worse. These areas need the establishment of institutions to
begin with and telecommunication infrastructure .
On administrative level, we find that the bureaucracy and complicated rules are
a big challenge of E-Learning; particularly, rapid changes are essential in implementing
a modern system. Another important issue is the development of the current text and
methodology to be eligible as an E-Learning material. That’s including changing the
quantity and the quality of the current curriculum.
Conclusion:
Through the last years ago information commotion was appear in application of
computer and using computer in education side still in its beginning stag that is raise
day by day. It is taken varies form from computer in learning to use internet and finally
apparition of e-learning that stand on technology to effective the content of education in
good way . in addition, there is advantages of e-learning and its major that is the saving
time and the conatus and cost. Also, the ability of computer to improve the level of
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E-learning and its effectiveness in Saudi Arabia ,13-1-2010.
student study and their skills and it helpful for student and teacher to create attractive
environment for study .
Although the important of this type of learning and its primary result that
evidence the successful of it .However, the use of this way is in its beginning points
and it face many difficulty whither it material and financial obstacles, technical,
Organizational and Administrative or Obstacles associated with Educational
community.
Finally we can say to insure the success in making e-learning must do the
following:
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E-learning and its effectiveness in Saudi Arabia ,13-1-2010.
Annex B
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Bibliography
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