Académique Documents
Professionnel Documents
Culture Documents
PROJECT REPORT
ON
CERTIFICATE
DECLARATION
This is to certify that the work done on "TO ANALYSE MARKET POTENTIAL WITH
REFERENCE OSWAL SOAP GROUP under the subject SUMMER TRAINING and
a written report submitted by me to Faculty of Management Studies, Maharishi
Arvind Institute of Engineering & Technology, Mansarovar, Jaipur is in partial
fulfilment of the requirement for the award of degree of MBA. This work has not been
submitted anywhere else for any other degree/diploma.
Date..
Place
Declaration by:
(NITEESH BHARDWAJ)
MBA 3RD SEM Student
Batch: (2010-12)
ACKNOWLEDGEMENT
No assignment can be completed without the help of many, many individuals. Hence;
thanks and gratitude are owed to all of them for help in various ways in completion of
this assignment. I am highly thankful to Col. C.D Sharma, Dean -F.M.S, MAIET to
take this opportunity through which I got the chance to make a report on TO
ANALYSE MARKET POTENTIAL WITH REFERENCE OSWAL SOAP GROUP.
At the outset I would like to thank Mr. Satish jain (marketing manager) for
providing me continuous guidance & support and for their valuable inputs during the
course of my project.
I would like to express my sincere and deep felt thanks to our faculty guide Mr. Ajay
Deroliya and other faculty members for encouragement, advice and strong support
in every manner to make this report up to the mark. I am also thankful to my parents
for cooperating and helping me to completing project by their valuable suggestions.
I am also indebted to my friends for their constant help and contribution by providing
oversight and critique, in their special areas of interest that influenced this. It was
such a great experience to interact with people and to get their view.
Finally I would like to thank all those who have either directly or indirectly helped me
in my 45 days project.
NITEESH BHARDWAJ
PREFACE
Classroom teaching helps the student by making conceptual base clear, but on the
job training is a way, which helps the students to get the applied knowledge of the
concept. Normally the students are not aware of the actual requirement of practical
field, keeping in view this fact; project study has been established to make the
students acquainted of actual difficulties that are to be faced in the demanding
corporate sector.
Project Study at Oswal soap group has given me a great experience. I was
required to prepare a Project report on the topic To Analyse market potential with
reference Oswal soap group. The managers of marketing department helped me
a lot to prepare this report.
This project also focuses on customer preferences & dealer preferences about
soap & their image about the company.
The project is being made as a part of Project Study and gives good insight of the
topic covered under it.
The objective of the project is to Analyses customers expectations and customer
satisfaction level mapping.
The research had existing customer survey. Simple Random sampling was used
for this purpose.
CONTENTS
PAGE NO.
1) HISTORY OF SOAP
008
011
3) COMPANY PROFILE
012
013
019
6) SALES NETWORK
023
026
8) OBJECTIVE OF STUDY
028
9) SCOP OF OBJECTIVE
029
030
033
034
13) SUGGESTIONS
048
14) APPENDIX
049
15) BIBLIOGRAPHY
053
HISTORY OF SOAP
Soaps have been known for at least for 2,300 years. The Phoenicians prepared it
from goats fellow & woods ashes in 600 B.C. & it has been used as an article of
barter. Soap was also known in roman empire. Earlier soap was used as a medicine
& its use as for washing & cleaning was not recognized until the second century.
After Christ the first English soap maker appeared. At the end of 12th century in
British soap makers had to pay tax in London & this high tax was abolished in 1853.
Early soap makers probably used ashes & animal fats. The soaps were made by
boiling & evaporating the mixture of plant ashes containing Potassium Carbonate, fat
& water.
7
But now a days, hot caustic alkali solution such as Caustic Soda, acts on natural fats
or oils such as vegetable oil to produce sodium fatty & salt (soap) & glycerin. The
saponification reaction is the basis for all soap making of industrially produced fatty
acid are used in place of natural fats then the water is produced instead of glycerin.
The major raw material for soap manufacture are fat & alkali. Other substances,
such as optical brightness, water softness (like ethylene diamine tetracetic acid) and
abrasives are often used to obtain specific characteristics. All the techniques used
for manufacturing soap require heat.
The various processes used for manufacturing the soaps are boiling process,
continuous soap making - the hydrolyser process, cold and semi boiled process and
in the last are finished operations.
Soap is a basic consumer need and have an age old tradition. Our ancestors
obtained the basic chemical reactions which occur in modern soap-making simply by
combining fat remnants with wood ashes. Continuing scientific discoveries and social
changes, over the year been greatly responsible for the developments that have
taken place in the industry since, and brought soap, once a luxury, within the reach
of everyone.
Soap is a combination of animal fat or plant oil and caustic soda. When dissolved in
water, it breaks dirt away from surfaces. Through the ages soap has been used to
cleanse, to cure skin sores, to dye hair, and as a salve or skin ointment. But today
we generally use soap as a cleanser or perfume.
The exact origins of soap are unknown, though Roman sources claim it dates back
to at least 600 B.C. , when Phoenicians prepared it from goat's tallow and wood ash.
Soap was also made by the Celts, ancient inhabitants of Britain. Soap was used
widely throughout the Roman empire, primarily as a medicine. Mention of soap as a
cleanser does not appear until the second century A.D. By the eighth century, soap
was common in France, Italy, and Spain, but it was rarely used in the rest of Europe
until as late as the 17th century.
Manufacture of soap began in England around the end of the 12th century. Soapmakers had to pay a heavy tax on all the soap they produced. The tax collector
locked the lids on soap boiling pans every night to prevent illegal soap manufacture
after hours. Because of the high tax, soap was a luxury item, and it did not come into
common use in England until after the tax was repealed in 1853. In the 19th century,
soap was affordable and popular throughout Europe.
Early soap manufacturers simply boiled a solution of wood ash and animal fat. A
foam substance formed at the top of the pot. When cooled, it hardened into soap.
Around 1790, French soap maker Nicolas Leblanc developed a method of extracting
caustic soda (sodium hydroxide) from common table salt (sodium chloride),
replacing the wood ash element of soap. The French chemist Eugene-Michel
Chevreul put the soap-forming process (called in English saponification) into
concrete chemical terms in 1823. In saponification, the animal fat, which is
chemically neutral, splits into fatty acids, which react with alkali carbonates to form
soap, leaving glycerin as a by-products. Soap was made with industrial processes by
8
the end of the 19th century, though people in rural areas, such as the pioneers in the
western United States, continued to make soap at home.
10
11
PUNCH LINE:-
12
COMPANY PROFILE
COMPANY PROFILE:-
Business Type :
Contact Information:-
Company Name
Oswal Soap
Address
Phone No
91-141-2671053/2569982
Fax
91-141-2673041
Contact Person
13
14
Oswal Spices:-
A concentrated dish wash tub soap that cares for your dishes.
15
Oswal Heena:-
After using Henna, please do not use soap and water for at least 2 hrs. For
best results.
Oswal Soap:-
16
A concentrated soap flax that cares for your clothes, hands & pocket.
Machine wash:add 2-3 handful of oswal flakes in machine, run the machine unloaded for 3-4
minutes so that all the flakes are dissolved in water.
Now run the machine as usual.
Hand wash:>> dissolve one handful of flakes in a buckets of luke warm water.
>> scrub the clothe with your hand in oswal flakes solution squeeze out.
Free from tallow (Animal fats):best for all types of clothes (cotton, silk, wool, acrylic) its use will maintain the natural
finish and soften of your garments.
oswal flakes are not harmful to your skin or clothes.
17
A concentrated detergent that cares for your clothes, hands & pocket.
A concentrated soap that cares for your clothes, hands & pocket.
18
A concentrated washing that cares for your clothes, hands & pocket.
19
Raw Materials:Soap requires two major raw materials: fat and alkali. The alkali most commonly
used today is sodium hydroxide. Potassium hydroxide can also be used. Potassiumbased soap creates a more water-soluble product than sodium-based soap, and so it
is called "soft soap." Soft soap, alone or in combination with sodium-based soap, is
commonly used in shaving products.
Animal fat in the past was obtained directly from a slaughterhouse. Modern soap
makers use fat that has been processed into fatty acids. This eliminates many
impurities, and it produces as a by product water instead of glycerin. Many vegetable
fats, including olive oil, palm kernel oil, and coconut oil, are also used in soap
making.
Additives are used to enhance the color, texture, and scent of soap. Fragrances and
perfumes are added to the soap mixture to
The Manufacturing Process:The kettle method of making soap is still used today by small soap manufacturing
companies. This process takes from four to eleven days to complete, and the quality
of each batch is inconsistent due to the variety of oils used. Around 1940, engineers
20
21
SALES NETWORK
23
Sale Network:JAIPUR :
BRAHMPURI JAIPUR
UTTAM
JAIPUR
CHAND
DESRAJ
JOHRI
DHRUV
TRADING
CO.
SURAJPOLE
HEMANK
TRADING
CO.
KALWAD
ROAD JAIPUR
ROAD JAIPUR
MAHESH
BHAKROTA JAIPUR
JAIPUR
CO.
JAIPUR
BASANT
TRADING
NAGAR JAIPUR
BAZAR
MANDI JAIPUR
JAIPUR
OSWAL
SOAP
AGENCY
ADARSH
NAGAR JAIPUR
EIGHT
BROTHERS
SALES
PVT.LTD
JODHPUR:
MAKARANA:
KOTA:
HARYANA:-
24
JALANDHAR:
RAINWAL D.P.SARDA
25
26
27
Related Products:-
28
Moisturizing Soap
Toilet Soap
Laundry Soap
Shot Out
Toilet Soap
Hand Sanitizer
Sheelon
Soap
Skin care
Transparent Soap
Skin Transparent
Soap
OBJECTIVE OF STUDY
29
To find out the market position and brand image of OSWAL SOAP at
Jaipur.
It was done with the help of questioner, survey and current information of the
company and taking into consideration the current market scenario of the soap
industry at Jaipur.
30
RESEARCH METHODOLOY
31
The researcher divided the jaipur city in different areas and then conducted the
research, covering all the segments available in the designated area.
The research was designed to know about the current soap market scenario at
Jaipur and dealers & retailers perception about the soap they sell and also know
about the perception of consumers about the soap they use .
Type of Research
Descriptive
Type of Data
Primary
Survey
Research Instrument
Structured Schedule
Sampling Method
Quota Sampling
Sample Size
100
Sampling Unit
DATA COLLECTION
There are two types of data required for this project:
Primary Data
Secondary Data
PRIMARY DATA
32
The primary data has been collected by survey method using the questionnaire. The
questionnaire is consisting of 7 questions for dealers & retailers and 7 questions for
consumer, well thought as well as directly related to the topic. The question of
questionnaire is closed ended. This is the most economical, efficient & effective way
of collecting primary data. It yields a wide range of information on various characters
like attitude, opinion, motive & behaviors.
SECONDARY DATA
33
34
35
SWOT ANALYSIS
Customization
Competitive prices
OSWAL soap group established a dedicated quality control division which ensures
hygienic and high-grade production. They follow the industrial standards and there is
a rotating cycle of quality controlled manufacturing process. At every step of
manufacturing, the quality of the manufactured products are being checked by the
quality controlled officers.
We are committed to achieve excellence in all our products and services. The
company has a long standing tradition of maintaining the high quality standards, right
from the selection of raw materials to processing, packaging and final delivery of end
product to customers.
The company has set up a full-fledged Quality Control and R&D department to
continually improve the quality of existing products and to develop new products that
36
can meet the growing demands of its ever increasing clientele. Refining and revising
of processes is a major strength of our R&D team.
Weaknesses
Color of the soap has not been perceived greatly, pink color was preferred the
most.
Cement
competitive pricing within the industry, there was not much differentiation among
the various brands on offer.
People too did not pay much attention to this product unless there was a need.
Hence people who were currently making their houses or were soon to embark
on such a project became the target market.
Because of the product being commoditized, there was a need for differentiation
for which there was made some changes in the form of the product.
Opportunities
International expansion.
Threats
Growth of counterfeits.
38
can
then
use
the
data
to
implement
and
provide
foundation
in
which
you
can
start
building
A customer satisfaction survey encourages your clients and customers to give your
business vital feedback on issues that can affect customer retention, including:
Overall satisfaction
Product specific satisfaction
Brand perception
Pricing
Timeliness of delivery
39
Survey
Research Instrument
Structured Schedule
Sampling Method
Quota Sampling
Sample Size
150
Sampling Unit
Good
30%
Average
60%
40
Below Avg.
10%
Good
75%
Average
20%
Below Avg.
05%
41
Ads. on t.v.
Ads. in news paper
Wall painting
hoardings
other
75%
20%
01%
02%
02%
42
Good
20%
Average
35%
Below Avg.
45%
43
yes
No
60%
40%
44
yes
no
60%
40%
45
Brand image
Price
Quality
Availability
50%
10%
20%
18%
46
other
02%
yes
No
60%
40%
47
48
Low quality
High price
Other
20%
60%
20%
49
SUGGESTIONS
Dealers and retailers must be regularly visited and for that Marketing Staff
must be immediately increased.
Technical
service
staff
must
be
increased
in
order
to
satisfy
dealer/retailer/consumer problems.
Marketing policies and strategies needs a major change to push the sales
because due to loose marketing policies, many potential dealers and
retailers are shifting towards the competitors in last one year.
The promotion material circulated by the company should also have mention
of such dealers and retailers.
50
:-
www.oswalsoap1956.com
:-
51
APPENDICX
QUESTIONNAIRE:1. What do you think about the brand image of oswal?
(a) good
(b)average
(b)average
(b)average
(b) no
(b) no
52
(b) Price
(d) Availability
(e) Other
(c) Quality
(b) No
Date: -
(c) Other
Signature: -
53
BIBLIOGRAPHY
BOOKS:Cavitch, Susan M. The Natural Soap Book: Making Herbal and VegetableBased Soaps. Storey Communications, 1995.
Maine, Sandy. The Soap Book: Simple Herbal Recipes. Interweave Press,
1995.
Spitz, Luis, ed. Soap Technologies in the 1990s. American Oil Chemists
Society, 1990.
54
Internet
1) www.oswalsoap1956.com
2) www.google.com
3) www.IPPE.com
55