This article focuses on various definitions of Marketing and their meaning, explanation and examples.

We have tried to provide all authentic definitions

of Marketing, Marketing Management and other definitions such as social definition of Marketing etc. Recently, in July 2013, American Marketing
Association has updated definition of Marketing and included social aspects.
Definition by AMA July 2013, by AMA (Ref: AMA website)
Marketing is the activity, set of institutions & processes for creating, communicating, delivering & exchanging offerings that have value for customers,
clients, partners & society.
Explanation of the definition
Activity Promotional activities (Advertising public Relations, sales promotion, direct marketing, Branding, publicity, personal seling, social media, etc.),
Pricing, Distribution & other activities
E.g. It is estimated that companies spend over $ 15000000000 annually on marketing to JUST KIDS
Set of Institutions Any Organization, Foundation, Society, Community founded for a specific purpose such as hospital, culture, educational, public
service, religion etc.
Processes A series of actions or steps taken to achieve a particular end.
Marketing Strategy, PlanCustomer Needs and Wants & Capturing a value from customerCustomer relationshipsProgram
Exchanging The act of giving something in return for something. The act of changing one thing for another thing.
Offerings Something offered for e.g. product, service, idea etc., Presenting something for acceptance or rejection
Value Benefits and costs to the customers, its combination of quality, service and price. It increases with quality and decreases with price.
Partners Suppliers, Distributors, Shareholders, Stakeholders etc.
We can explain this definition with the help of Various Marketing Activities/components i.e. 4 Ps of Marketing Mix, 4Cs and Value.

SEC Grid i.e. Socio Economic

Classification
Demographic
Geographic
dentify the target audience

Psychographic
Behavioural
Media Usage
Informative / Persuasive / Reminder
Object must be
Well Designed
Measurable
Cover time Period

Set / Define the advertising

objectives

Hierarchy of effects Model

Awareness
Interest
Evaluation
Trial
Adoptions

Determining the Advertising

Budget

Competitive Purity Method

Percentage of Turnover

Objective Oriented Budgeting

Regression Analysis
Blend of All
Tv, Radio, Magazine,
Develop the Media Plan

Newspaper, outdoor
Rational Appeal
Emotional Appeal
Message should be
Informative

Designing the Message

Reasonable
Psychological Appeal
Repeat Assertion
Command (Domination)
Symbolic Association
Planning and Co ordination

Execution of Campaign

Detailed Schedule
Change made during the campaign

Evaluation and Selection of

Media

Media Vehicle
Media Reach

Media Frequency
Impact
Total Number of Exposure
Evaluation Through
Pre Tests
Consumer Jury
Post Test
Recognition Test
Recall Test

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Related

Advertising Appropriation Definition & MeaningAugust 30, 2013In "Notes"

5 M's of Advertising DecisionsFebruary 21, 2012In "Notes"
Marketing Management NotesAugust 12, 2014In "Notes"
http://www.gkseries.com/management-information-system/objective-type-questions-and-answers-2