CACHEBOX

Performance caching, outstanding value

Introduction to CACHEBOX

Agenda
Your issues: benefits of a web cache server
Solution: CACHEBOX
About ApplianSys
Next steps

What you are about to hear

You need CACHEBOX if.
Your internet bandwidth is full, and/or expensive
Your users wait too long to download web pages
You want to monitor web usage

ISPs can benefit from CACHEBOX

In their own internal networks
In different POPs
Sold to their (business) customers

What you are about to hear

CACHEBOX is the best value solution
A dedicated web cache appliance
Higher performance / $ than alternatives
Easier for you to deploy and manage

ApplianSys is a vendor you can trust

Tuning cache appliances for over 10 years
A market leader in UK schools since 2002
Expanded to ISPs and enterprise in 90 countries

BENEFIT: Saving bandwidth, saving money

CACHEBOX saves you bandwidth
Simple cacheable
HTTP traffic, save c.10-20%
INDUSTRY ANALYST
VIEW:
With
caching
extensions
(video,
updates),
saveis15-30%
Internet video
traffic,
including
downloads
and streaming
media,
expected to increase rapidly from 20% of total U.S. consumer Internet
traffic in 2008 to more than 50% in 2013.
If extra bandwidth is expensive or not available
In Asia/Pacific (excluding Japan), broadband subscriber will grow from
CACHEBOX
the than
answer,
with quick
payback
nearly 130 million
in 2009 tois
more
190 million
in 2013....

..... One such solution is a tried-and-true Web 1.0

technique: Web caching.
from IDC, March 2010.

YOUR ISSUES CACHEBOX APPLIANSYS NEXT STEPS

BENEFIT: Web faster for users

CACHEBOX can transform your user experience
If your bandwidth is full, users have to wait a long time
Even if Web is a small part of your total network traffic,
delays could mean your users are very unhappy

Caching can dramatically improve page load time

Extra benefit where users particularly access
same material, such as.
Schools
Corporate intranets / web applications
YOUR ISSUES CACHEBOX APPLIANSYS NEXT STEPS

BENEFIT: Monitoring web usage

CACHEBOX can record every web request
1273491704.536
1273491738.338

Time

29 192.168.1.198 TCP_MISS/200 1659 GET http://www.google.co.uk/favicon.ico - NONE/- image/x-icon

0 192.168.1.182 TCP_HIT/200 1659 GET http://www.google.co.uk/favicon.ico - NONE/- image/x-icon

IP address
Whether
of requesting
the request
clientwas
Fullserved
URL from cache

With this raw data and reporting tools, you have

a basis for monitoring and controlling web traffic
You also have a data record to comply with
legislation on data retention

YOUR ISSUES CACHEBOX APPLIANSYS NEXT STEPS

CACHEBOX is a dedicated web cache appliance

HARDWARE

Cache Extensions

SOFTWARE
ARE

Video Cache
Web
Cache
Engine

Application Layer
Appliance
Layers

Update
Cache
Pre-loader
Authenticati
on
Reporting

Server
Management
Operating System

YOUR ISSUES CACHEBOX APPLIANSYS NEXT STEPS

Advanced caching features give you

performance caching at sensible prices
HARDWARE

Cache Extensions

SOFTWARE
ARE

Video Cache
Web
Cache
Engine

Application Layer
Appliance
Layers

Update
Cache
Pre-loader
Authenticati
on
Reporting

Server
Management
Operating System

YOUR ISSUES CACHEBOX APPLIANSYS NEXT STEPS

Appliance hardware and software give ease of use,

security and reliability - saving you time and money
HARDWARE

Cache Extensions

SOFTWARE
ARE

Video Cache
Web
Cache
Engine

Application Layer
Appliance
Layers

Update
Cache
Pre-loader
Authenticati
on
Reporting

Server
Management
Operating System

YOUR ISSUES CACHEBOX APPLIANSYS NEXT STEPS

Lets look in more detail.

HARDWARE

Cache Extensions

SOFTWARE
ARE

Video Cache
Web
Cache
Engine

Application Layer
Appliance
Layers

Update
Cache
Pre-loader
Authenticati
on
Reporting

Server
Management
Operating System

YOUR ISSUES CACHEBOX APPLIANSYS NEXT STEPS

HARDWARE

Designed for reliability, security and performance

HARDWARE

SOFTWARE
ARE

Cache Extensions

Video Cache

Software and settings on CompactFlash

Update
Web
More
reliable than hard disk
Cache
Cache
Pre-loader
Dedicated disks for cache
data faster
Engine
Swap to other box in Authenticati
case of failure
on
Solid state
models
Application
Layer disks on some
Reporting
Faster
Appliance
More reliableServer
Layers
Management
Operating
Models with
separateSystem
disks to optimise

video caching
YOUR ISSUES CACHEBOX APPLIANSYS NEXT STEPS

APPLIANCE SOFTWARE

For secure, easy deployment and use of device

HARDWARE

SOFTWARE
ARE

Cache Extensions

Video Cache

Secure
admin easy
Update
Web Web GUI makes
Linux
operating system
optimised for appliance
Cache
Cache

Pre-loader
Stripped down, small footprint
Engine
Authenticati
More secure, loads
faster
Updates taken care
ofon
Application Layer
Reporting
Appliance
Layers

Server management

Server
Easy configuration,
with less chance of error
Management
Useable
without
specialist training
Operating
System

SNMP for network management tool integration

YOUR ISSUES CACHEBOX APPLIANSYS NEXT STEPS

APPLICATION SOFTWARE

Engineered caching performance and manageability

HARDWARE

Cache Extensions

SOFTWARE
ARE

Video Cache
Web
Cache
Engine

Application Layer
Appliance
Layers

Update
Cache
Pre-loader
Authenticati
on
Reporting

Server
Management
Operating System

YOUR ISSUES CACHEBOX APPLIANSYS NEXT STEPS

APPLICATION SOFTWARE

Engineered caching performance and manageability

CONVENTIONAL WEB CACHING
Cache engine tuned for performance
Can be used in several modes

HARDWARE

Transparent or explicit
SOFTWARE
ARE
Web
Cache
Engine
Application Layer
Appliance
Layers

Cache
Extensions
IP
spoofing
keeps client IP addresses
Video support
Cache allows clustering and
WCCP
highUpdate
availability with Cisco switches
Advanced
Cachescripting for power users

Pre-loader

Authenticati
on
Reporting

Server
Management
Operating System

YOUR ISSUES CACHEBOX APPLIANSYS NEXT STEPS

APPLICATION SOFTWARE

Engineered caching performance and manageability

CACHING EXTRA CONTENT
ExtraHARDWARE
features allow total bandwidth
saving of 20-35%
Video cache allows previously
uncacheable traffic to be cached
Cache Extensions

SOFTWARE
ARE

Video Cache

Web
Cache
You can also cache software
updates
Engine
Application Layer
Appliance

Update
Cache
Pre-loader
Authenticati
on
Reporting

Server

Pre-caching
allows you to fetchManagement
Layers
Operating
content in advance: particularly
useful System
where a lot of known data is to be
accessed by multiple users
YOUR ISSUES CACHEBOX APPLIANSYS NEXT STEPS

APPLICATION SOFTWARE

Engineered caching performance and manageability

HARDWARE

MANAGEABILITY AND CONTROL

Reporting for monitoring and control

SOFTWARE
ARE
Detailed
activity
logs
Comprehensive graphical reporting
and alerts
Web
Cache
Central management console
(CMC)
Engine if
appliance for easy administration

large number of caches deployed

Application Layer

Appliance
Layers

Cache Extensions

Video Cache
Update
Cache
Pre-loader
Authenticati
on
Reporting

Server
Management
Operating System

YOUR ISSUES CACHEBOX APPLIANSYS NEXT STEPS

Models for different requirements

CACHEBOX050/100 Series

Performance (HTTP
RPS)
Mbps

CACHEBOX050 Series CACHEBOX100 Series

050

100

200

200

30

30

Cache Storage

HDD

HDD

RAM

2 GB

2 GB

1x1Gbps

2x1Gbps

1 x OS & data

1 x OS, 1 x data

20-100

20-100

Ethernet (NICs)
Flash Storage
Typical max concurrent
users
OS

ApplianSys' own Linux distribution

YOUR ISSUES CACHEBOX APPLIANSYS NEXT STEPS

Models for different requirements

CACHEBOX200/300 Series

CACHEBOX200 Series

Performance (HTTP
RPS)
Mbps

CACHEBOX300 Series

210

230

310

700

1900

3600

100

Cache Storage
RAM & Processor
Ethernet (NICs)
Flash Storage
Typical max concurrent
users
OS

250
1x1TB HDD +
HDD
2x60GB SSD
4 GB, i5
8 GB, i5
2x1Gbps
2x1Gbps
1 x OS, 1 x data 1 x OS, 1 x data
~2,000

~5,000

500
1x2TB HDD +
2x240GB SSD
16 GB, Xeon
2x1Gbps
1 x OS, 1 x data
~10,000

ApplianSys' own Linux distribution

YOUR ISSUES CACHEBOX APPLIANSYS NEXT STEPS

ApplianSys: leading cache vendor over 10 years

2000-05 built large share in UK schools
Then expanded to 90 countries, all sectors

YOUR ISSUES CACHEBOX APPLIANSYS NEXT STEPS

ApplianSys: appliance specialists

Other appliance families
VOIPBOX family for VOIP acceleration also addresses
bandwidth issues
DNSBOX Established worldwide in DNS/IPAM

Mission: make network managers lives easier

By delivering network solutions in appliance form
By constantly looking to build better appliances: easier to
use, more secure, more reliable
Company founded by network manager from major
enterprise
YOUR ISSUES CACHEBOX APPLIANSYS NEXT STEPS

ApplianSys: customer base to give you confidence

Corporate / govt

Education

YOUR ISSUES CACHEBOX APPLIANSYS NEXT STEPS

ISPs

ApplianSys: customer testimonials

a significant
improvement in the
Our customer is extremely satisfied with Theres
the performance
enhancement.
The
CACHEBOX
hasreliability
been
for
two
but, even in
quality
of
They pay us $3,075
monthly
for bandwidth
and online
willand
remain
onweeks
thisour service.
that
short
space
of time,
the difference
been
dramatic.
It
Were
also
advertising
our
caching
bandwidth for a very
long
time
to come
because
there
will has
be no
need
to
an Oh my god
moment
ApplianSys
capability
tothe
potential
customers.
Its
upgrade, courtesy was
of CACHEBOX.
They
will
be from
saving
infirst
the day.
region
of
was
theare
bestsoprovider
for
ahave
small
ISP
like

$24,000 per annum.

They
happy they
recommended
ustheyplace
helping
usnow
stand
outourselves
in the market
offered
usability,
a is
tailored
solution
and
anfive
open-source
to another
twoApplianSys
of their
branches;
that
why
we
just
ordered
more
"With the
solution
we
make
savings
andsignificant
win
more
business.
I chose based
Since installing CACHEBOX weve seen tremendous
system.
extra bandwidth
helpswe
keep
us connected
with
boxes.
Swifttalk,
Nigeria
on our
internet
access, The
it's almost
a third
of what
were
CACHEBOX
from
ApplianSys
because
benefits...We regularly get hit rates of 40% and with
the rest
the world.
Esplanade
Wireless,
paying previously.
For of
a region
our size
a saving
the that's
company
hasUSA
aofstrong focus on web
large object caching picking up the web videos, weve
35,000 per year...but the main benefit
is the solutions...Quite
improvement
caching
simply, the
been adding a lot more subscribers to our network.
in delivery; workstation performance CACHEBOX
in the classroom
is ideal solution for
is the
Karib Cable Kelcom, St Vincent
now spectacular. It all leads to a much
better
perception
of internet bandwidth
ISPs
operating
where
the quality of service we're deliveringistoinour
customers."
short
supply or very expensive.
Leeds Learning Network, UK

Teledata ICT, Ghana

YOUR ISSUES CACHEBOX APPLIANSYS NEXT STEPS

ISP Case Study Karib Cable

Challenge
Very expensive wholesale broadband costs
Internet video taking up a lot of bandwidth
Not enough performance from Squid

Solution
2x CACHEBOX230, 1 x CACHEBOX210 in network core
New caching extension for large files (eg. web video)

Result
Significant bandwidth saving: 30%+
Added more subscribers to existing connection

MORE DETAIL: INTERNET SERVICE PROVIDER DEPLOYMENT

What you have heard

Web caching can solve your web traffic and
bandwidth issues and save you money quickly
CACHEBOX is the best value solution
Higher performance / $
Rapid payback, compelling business case to your FD
Appliance makes it easy

ApplianSys has a track record you can trust

Would you like more detail?

Different ways to deploy
Caching video

ISP deployment

Caching software updates

Choosing the right model
End presentation

CACHEbox can be deployed in different ways

FORWARD

Browsers are configured

Explicit
to make requests via
CACHEBOX
Accelerating general web traffic for users
or the Internet
accessing
WCCP /
Routing

or

REVERSE

Transpare
nt

Network or routing is
modified or
so that traffic
flows via CACHEBOX
Gateway
Users unaware
mode of cache

Accelerating requests from Internet /

network to one or more web servers

MORE DETAIL: DEPLOYMENT METHODS

Lets look at these options in more detail.

Explicit

FORWARD

or

or

Transpare
nt

WCCP /
Routing
or
Gateway
mode

REVERSE

MORE DETAIL: DEPLOYMENT METHODS

Forward Transparent - with WCCP / routing

Existing router or switch redirects HTTP traffic to CACHEBOX

Client browsers do not need configuring
Best option for ISP use
CACHEBOX can make requests using the clients IP
Multiple CACHEBOXes can be clustered together
MORE DETAIL: DEPLOYMENT METHODS

Lets look at these options in more detail.

Explicit

FORWARD

or

or

Transpare
nt

WCCP /
Routing
or
Gateway
mode

REVERSE

MORE DETAIL: DEPLOYMENT METHODS

Forward Transparent - gateway mode

Clients or network devices use CACHEBOX as their default

gateway
CACHEBOX caches HTTP traffic, passing rest through
Recommended only in small networks, as it introduces a single
point of failure
MORE DETAIL: DEPLOYMENT METHODS

Lets look at these options in more detail.

Explicit

FORWARD

or

or

Transpare
nt

WCCP /
Routing
or
Gateway
mode

REVERSE

MORE DETAIL: DEPLOYMENT METHODS

Forward explicit deployment

Browsers are configured to send HTTP traffic via

CACHEBOX, by
Changing settings in Internet Options on each PC
Using PAC files to let browsers detect settings
Using Active Directory to push settings to each Windows PC

Not suitable for ISP environments

MORE DETAIL: DEPLOYMENT METHODS

Lets look at these options in more detail.

Explicit

FORWARD

or

or

Transpare
nt

WCCP /
Routing
or
Gateway
mode

REVERSE

MORE DETAIL: DEPLOYMENT METHODS

Reverse caches: deployed in front of web servers

Commonly used to:

Offload static content from dynamic sites
Accelerate content from web servers on slow Internet links
(such as those hosted at company HQ), placing CACHEBOX
in a datacenter
Move content closer to users, creating a CDN
MORE DETAIL: DEPLOYMENT METHODS

Most video-sharing sites use Flash or MPEG files

served over HTTP which normally can not be cached
PROBLEM
They serve the same files
from multiple servers with
different URLs
So files from each URL get
cached, filling up storage
and not saving bandwidth
The rules for determining
the URLs of different
servers are often changed
by content providers

SOLUTION
CACHEBOX identifies
video files and caches a
single copy from the first
URL it is requested from
It then serves the cached
file, whatever URL is next
requested
ApplianSys monitors
content provider URLs and
updates CACHEBOX
software automatically
when the rules change

MORE DETAIL: CACHING VIDEO

Operating Systems, Antivirus and software

packages use HTTP to download updates
PROBLEM
These update downloads
can not normally be cached
Traditional caches are only
effective if a whole file is
requested
If part of a file (a range
request) is requested it will
be served but not cached

SOLUTION
CACHEBOX is smarter.
When a range request is
served, the entire file is
downloaded in parallel
Future requests can be
served from cache

MORE DETAIL: CACHING SOFTWARE UPDATES

Choosing The Right Model

CACHEBOX has no licence limits based on number of users
The only limit on each model is the number of HTTP
requests per second (RPS) the hardware can support
Performance is not measured in throughput: 1 user on a
10MBit ADSL line will generate less traffic than 1000 users
on a 5MBit satellite connection
Published RPS figures are measured in a test environment
using benchmark software. Real life performance will vary
dependent on
Type of traffic & network setup
Other factors, such as Denial of Service attacks

MORE DETAIL: CHOOSING THE RIGHT MODEL OF CACHEBOX

Choosing The Right Model

CACHEBOX050

Requests / sec
Usage
Disk Type
Form Factor
Ethernet

CACHEBOX100

CACHEBOX200 Series
210

220

230

1300

2500

2500

400

400

Education/SME/Branch

Education/SME/Branch Office

HDD

HDD

Compact

Shallow 1U rack mount

1U rack mount

1 x10/100 Mb/s LAN port

(4x 10/100/1000 optional)

2 x10/100 Mb/s LAN port

(4x 10/100/1000 optional)

2 x10/100/1000 Mb/s LAN port

Network Core/ISP
HDD

SSD

HDD &
SSD

CACHEBOX050/100 are entry-level devices for lower loads

CACHEBOX230 is ideal for top performance with large object storage
optimised for video content
CACHEBOX220 is ideal top performance where there is less video
content or software update downloading
CACHEBOX210 offers good value at mid-performance levels
MORE DETAIL: CHOOSING THE RIGHT MODEL OF CACHEBOX

CACHEBOX is popular with ISPs: the benefits of

performance caching at sensible prices are obvious
Save money
More customers on a fixed bandwidth, or
Save metered bandwidth

Easy to deploy appliance

MORE DETAIL: INTERNET SERVICE PROVIDER DEPLOYMENT

The right models deliver performance caching at

sensible prices for ISPs of different sizes
CACHEBOX230 and CACHEBOX220 - first cache appliances to
use Solid State Drives (SSD), for speed and reliability
Can be clustered to handle a very heavy caching workload
Depending on type of traffic, supports >10,000 users per appliance
Other vendors only offer this performance with bigger, expensive
devices

CACHEBOX230 also stores up to 1 Terabyte (TB) of larger files

- like internet video - from Google, YouTube and similar sites
CACHEBOX210 is perfect for small ISPs, with excellent
performance at a low price point

MORE DETAIL: INTERNET SERVICE PROVIDER DEPLOYMENT

The right models deliver performance caching at

sensible prices for ISPs of different sizes
CACHEBOX100 is a 1U rack-mount appliance suited to very
small ISPs
CACHEBOX050 has the same features and performance as the
100 but in a mini-appliance device
You can use it alone or with 200 series models deployed further
upstream.
Some ISPs sell low-end models to business customers so that they
can get more from their bandwidth

MORE DETAIL: INTERNET SERVICE PROVIDER DEPLOYMENT

ISP Case Study Karib Cable

Challenge
Very expensive wholesale broadband costs
Internet video taking up a lot of bandwidth
Not enough performance from Squid

Solution
2x CACHEBOX230, 1 x CACHEBOX210 in network core
New caching extension for large files (eg. web video)

Result
Significant bandwidth saving: 30%+
Added more subscribers to existing connection

MORE DETAIL: INTERNET SERVICE PROVIDER DEPLOYMENT

NEXT STEPS
Confirm your need / benefits ?
Confirm CACHEBOX is a good fit ?
Choose right solution ?
??
??