Pune Startup Report - 2014

THINK
PUNE
November 2014
THE START-UP DESTINATION
SECTOR STRENGTHS
STRONG ECOSYSTEM
SUCCESS STORIES
Pune has a very vibrant technology and educa onal community, both of which are poten al ingredients for a
sustainable innova on ecosystem. Success stories that have emerged from Pune, star ng with Persistent and more
recently Druva and Pubma c, provide the mentoring to nascent entrepreneurs looking to build global market leaders
and as a venture fund we are very bullish on Pune.
Sameer Brij Verma(NexusVenturePartners)
Pune has tradi onally been a thriving city for entrepreneurship, specically in manufacturing, IT services, auto
industry etc. In the last decade or so, we have seen a surge of startups in the technology space. This includes
companies in enterprise technology, consumer internet, mobile apps, gaming and the digital media space. What I nd
encouraging about entrepreneurs in Pune is their focus on IP building and dieren ated products. We have made
several investments in Punebased companies like Linguanext, Pubma c etc. and look forward to con nue doing
more.
Rahul Chowdhri(HelionVenturePartners)
Pune has always boasted of engineering talent of the highest quality. Our rst fund has 3 very innova ve startups
out of Pune. With the surge of ac ve angel investors and given its proximity to our Mumbai base, we see it growing in
importance as a hub for great founders and startups for Blume."
Karthik Reddy(BlumeVentures)
Pune has been and con nues to be a very exci ng des na on for IANsome of the interes ng startups we have
invested in are Druva and Sapience. As Pune breeds next genera on ventures, IAN looks to bring in global money,
mentoring and market access to create many more valuable companies.
Padmaja Ruparel(IndianAngelNetwork)
THINK PUNE REPORT 2014
THINK
PUNE
November 2014
IIM Ahmedabads Centre for Innova on Incuba on and Entrepreneurship (CIIE) was set up in 2002 to foster innova on
driven entrepreneurship in India. Since incep on, we have been ac vely scou ng for disrup ve innova ons across the
country and unsurprisingly, the response from various entrepreneurs has overwhelmed us.
If there has been something that remained as unconnected dots ll very recently, it was that of one citys contribu on to our
existence. Yes, we are talking about Pune!
CIIE has a lot to thank Pune for. During CIIEs early days of existence, we had the privilege of being guided by the innova on
icon from Pune Dr. R.A. Mashelkar. When we launched our rst program for suppor ng hardcore technology innova ons
called Anveshan in 200405, Pune had a dispropor onately high number of winners.
In 200809, when we stepped into the informa on and communica on technology (ICT) space by pioneering Indias rst
accelerator program iAccelerator Pune made a huge contribu on. Our partner in crime was an American ci zen se led in
Pune, Freeman Murray, who agreed to take the lead by reloca ng to Ahmedabad and brought along another Puneite, Parag
Shah as an inhouse techmentor. Subsequently, another Punebased mentor and angel investor named Maneesh Bhandari
came in who contributed immensely to our work in this sector.
Over the years, several ICT startups that originated from Pune or who decided to be based in the city, have been supported by
us. Some of them include: Programmr, Rolocule, Uniken, Mangosense and Framebench.
In 201011, when we began conceptualizing the se ng up of Indias rst cleantechfocused incuba on fund (which has now
taken the form of Infuse Ventures), Pune had a great role to play again. We looked up to Praj Industries and specically, have
been guided by Mr. Pramod Chaudharis pioneering cleantechentrepreneurship experience to be er understand the needs
and challenges of an aspiring cleantech entrepreneur in India.
Right from the beginning, we con nue to see great cleantech innova ons coming out from Pune right from solartrackers
and innova ve LEDdesigns to industrial energy eciency and carpooling solu ons. Pune is the only city in India where we
decided to have a Venture Partner for Infuse.
Also, our rst investment in the Internet of Things space was in a Punebased startup called Al zon.
Most of CIIEs ac vi es had been centered in Ahmedabad in the past. Recently, we decided to explore another city to set up
our opera ons there and that is when we took no ce of Punes dispropor onately high contribu on to our existence and in
general, to entrepreneurship in India.
1.h p:// mesondia.india mes.com/city/pune/City-innovators-shine-at-IIM-A-compe

2. Freeman Murray h ps://www.linkedin.com/in/freemanmurray
3. Parag Shah h ps://www.linkedin.com/in/adap ves
on/ar cleshow/808959.cms
We were intrigued by the ques on What makes Pune such a great innova on hub? We assumed that this would be a rather
wellresearched subject and therefore an easy ques on to answer. But then, we realized that though there were some men ons
of Punes signicance with respect to innova on and entrepreneurship, (captured in the Factle below) there was no detailed
analysis on Punes ecosystem and its achievements.
We felt that Punes innovators and entrepreneurs have been silently doing some great work without ge ng the due a en on
and support from the entrepreneurial ecosystem. While ci es such as Bangalore and Delhi NCR house many accelerators and
VC funds, Pune has been able to do well without any of those. This makes Punes achievements even more laudable.
While the world is beginning to take no ce of Pune as a corporate innova on hub, it has been very interes ng to observe that
Pune has also evolved into a great local entrepreneurship ecosystem and culturewhere one sees angel and venture investment
ac vity on one hand and an unusually high corporate venturing and acquisi on ac vity on the other. Just like Shockley
Semiconductor Lab, Fairchild Semiconductor and Intel triggered the mushrooming of several young startups in the Silicon Valley
over the years, over 30 startups in Pune have emerged from three large Punebased companies.
Factle
1. According to iSpirt, 21% of country's product startups are from Pune.
2. According to D&B, the city has the highest number of micro, small and medium enterprises (MSMEs) in the state.
The district accounts for 37.40% of MSME units and 24.91% of largescale units in Maharashtra.
3. According to Silicon Valley Bank, Pune received 11.5% of India's angel investments between 200512
4. According to VC fund Nexus Capital, Pune has the most product oriented culture.
5. Pune hosts 350+ corporate innova on centres and is the R&D hub for various domes c and global corporates including the Tata
Group, Thermax, Mastercard, EMC and DSM.
6. 11% applica ons in NASSCOM 10k Startups came from Pune. The EMERGE 50 awards 2014 saw 16% applicants from Pune
and the nal list includes four startups from the city Uniken, kPoint, Quali a and Scandid.
We felt that Pune deserves a detailed report on what makes it stand apart, how its startup ecosystem has evolved and what its
contribu ons to innova on are. Rather than doing a pureplay academic research, we felt that we should capture the views of
relevant stakeholders of the Pune ecosystem entrepreneurs, evangelists, investors and academiainto a comprehensive
report and make the world ThinkPune!
While no report or research can really do jus ce to the great work done by Pune over the years, this is an eort to celebrate the
unsung heroes and rockstars of the city, who have made it synonymous with product innova ons. We hope that this report
will help highlight Punes enormous poten al and achievements, triggering more entrepreneurship support ac vi es in the city
bringing together global and domes c players to further strengthen Punes place in the Indian entrepreneurship ecosystem.
We salute the city of Pune and its entrepreneurs and hope to be ac vely contribu ng towards their entrepreneurial pursuits as
always.
ByKunalUpadhyay,ChiefExecu ve,CentreforInnova onIncuba onandEntrepreneurship,IIMAhmedabad
4.h
5.h
6.h
7.h
p://pn.ispirt.in/unlocking-the-data-within-indian-so ware-product-startups-an-ispirt-survey-infographic/
ps://www.dnb.co.in/smepune2010/ClusterOverview.asp
p://www.svb.com/uploadedFiles/Content/Global_Oces/halo-report-india-2013.pdf
p://punetech.com/interview-with-nexusvp-the-most-ac ve-tech-venture-capitalists-in-pune/
45| 5
Welcome!
The idea of this report is to highlight the characteris cs that make Pune a natural des na on for Corporate Innova on
Centers and Startups. The city has a great mix of educa on, talent, innova on centers, research labs and entrepreneurial
support systems, which provide the basis for all such ventures.
The city is one of the fastest growing IT/ITeS centres in the country and is also home to some of the largest mul na onal and
Indian product companies across sectors including Financial Technologies, Payments, Security, 3D Imaging and Big
Data/Analy cs. Pune is also a hub for Manufacturing and Automobile industries.
The city has seen a number of the top venture capital rms ocking to the city and inves ng in many startups, some of them
well on their way to going public. Nexus Venture Partners has made more investments in Pune than in any other Indian city.
Despite all this, none of the top VCs have their sta or oces based out of Pune.
While we all take pride in having contributed to make Pune one of the best startup des na ons, we also feel that Pune has
not go en its fair share of recogni on as one of the best des na ons for startups in the country.
This report will help entrepreneurs from Pune to understand the kind of support available to them. We also hope that it will
act as an informa ve resource for entrepreneurs in the rest of the country as well as abroad, inspiring them to move to the city
to fulll their entrepreneurial dreams.
While IIMAhmedabads CIIE has taken the lead in pu ng together this report, it is a collabora ve eort, which reects the
spirit of Punes startup ecosystem. A number of individuals and organisa ons including PuneTech, TiE Pune, SEAP,
NASSCOM and POCC, have made this report possible.
We hope to keep this eort alive by bringing out periodic updates, both online and oine. We would like to extend our
invita on to all ecosystem partners, investors, corporates, startups and individuals to reach out and help in making the
future versions of this report richer and be er.
--ManeeshBhandari,SunilNikhar,GauravMehra,VaibhavDomkundwar(AngelinvestorsinPune)
The Resurgent Start-up Ecosystem

in Pune
(Vishwas Mahajan, Entrepreneur and President, TiE Pune Chapter)
As we trace the growth of Pune as a startup city, we take a look at the key phases in its evolu on.
Once the capital city of the Marathas who ruled a large part of India, Pune is home to six million people, growing at around 4%
annually. The growth of the city in terms of educa on and industries has resulted in Pune becoming a popular des na on for
migrants making it a mel ng pot for diverse, young minds.
The city has eight universi es and 750 colleges. The Pune University is one of the top ve universi es in India and has more than
750,000 students enrolled for full me courses. It has a racted more foreign students (around 25,000) than all the other Indian
universi es put together. It has rightly been called as the Oxford of the East.
The quality of life, great cultural ethos and weather condi ons con nue to draw people to this city surrounded by hills and water
bodies.
During the Bri sh rule, Pune was made a key loca on for defencerelated ac vi es. A er the country gained independence, the
city also saw a number of important ins tu ons including na onallevel research and development laboratories being set up.
A er defence, the automobile industry started evolving in Pune and over a period of me, the city became the biggest hub for
this industry. The startup ac vity during this period was the rise of the auto ancillary units, which were housed in large
industrial parks.
The llip to the startup ac vity in the city came about with the growth of the Informa on Technology (IT) industry in the early
1990s. In a short span of me, around 1,500 IT and Informa on Technologyenabled Services (ITeS) companies came up in
Pune. The city has a good mix of engineering, Global InHouse Centres (GICs) or Cap ves, product, so ware development,
Business Process Outsourcing and Knowledge Process Outsourcing companies.
Large corpora ons including Infosys and IBM have their largest or second largest centres in Pune, which reports $10 billion of
so ware exports.
The growth of the citys startup ecosystem has coincided with that of the IT and ITeS industry and a number of organisa ons
and industry bodies have provided all the support needed to make this happen. There are chambers of commerce, ver cal
industry associa ons, country representa ves who have fullled their responsibili es.
TiE, a global nonprot network of entrepreneurs, is making a big push for fostering entrepreneurship in the city. Its global
connect (61 chapters across 17 countries), the spirit of giving among its Charter Members who are established entrepreneurs
themselves, its connect with the angel inves ng community and venture capitalists and eec ve mentoring, have contributed
towards this.
Today, Pune is poised to become THE startup des na onit oers an opportunity of building on the success of the earlier
ventures that have scaled heights and gone global. TiE Pune promises to con nue to steer the citys ecosystem and get it the
status it righ ully deserves.
67| 7
TimelineforEduca on,
Industryand
TechnologyEvolu on
inPune
1854
College of Engineering Pune
(COEP 2nd oldest engineering college in India)
1885
Fergusson College
1934
MCCIA
1940s1960s
Kirloskar, Bajaj, Tata Motors and others establish their manufacturing presence
1948
University of Pune
1949
Na onal Chemical Laboratory
1981
Infosys starts in a small oce in Model Colony
1988
CDAC
1988
NIC
1990
STPI, KPIT, Persistent
1993
Mercedes Benz
1999
Hinjewadi IT Park
2000s
Symantec, BMC, Sungard, SAS
2007
IISER
2008
Launch of Pune Open Coee Club and PuneTech
2011
Launch of SEAPs PuneConnect (showcasing startups to Corporate customers)
2013
TiE Pune wins the best turnaround chapter award globally
AmitParanjape&NavinKabra,ITEntrepreneurs
ACKNOWLEDGEMENTS
As men oned earlier, this report is a collabora ve eort, which would not have been possible without the support of the
various stakeholders in the Pune startup ecosystem. We would like to thank each one of them for their me, exper se and
eorts in helping us put together this report.
Navin Kabra, PuneTech

Amit Paranjape, PuneTech
Vishwas Mahajan, TiE Pune
Mandar Joshi, TiE Pune
Sunil Nikhar, TiE Pune Angel
Paresh Degaonkar, NASSCOM
Akash Sureka, Persistent Systems
Amod Bapat, Pune OpenCoee Club
Santosh Dawara, Pune OpenCoee Club
Vaibhav Domkundwar, Be erLabs
Mukul Kumar, Pubma c
Ashutosh Parasnis, SEAP
Gaurav Mehra, SEAP
Saheli Daswani, SEAP
Arun Prabhudesai, Trak.in
CREDITS
Compiled by CIIE Team:
Maneesh Bhandari, Mainak Bha acharya, Shalini Priya, Hina Nainani
withhelpfrom
Ashwin Joshi, Priyanka Chopra, Khushalee Vakil and Tanvi Shah Rangwala
Edited by:
Vidhya Sivaramakrishnan
Designed by:
The Circus Works
89| 9
PUNE START-UP
SURVEY
135 (Sample size) startups from Pune surveyed
15 VC rms surveyed
3 angel groups and 15 angel investors surveyed
75+ Pune corporates with sector strengths researched
20+ Domain experts consulted/contributed
13 Ecosystem partners surveyed
Team and Entrepreneur background
(In percentage)
Immediate past experience:More entrepreneurs coming out of Corporates

Over 100 entrepreneurs came out of Persistent, Veritas/Symantec and Pubma c. Pune seems to be close to the Silicon
Valley with respect to the average age of entrepreneurs.
60
50
40
30
20
10
0
53%
18%
16%
12%
2%
Corporate
Serial entrepreneurs
Students
Worked in another start-up
Other
Cumula ve work experience: More mature entrepreneurs from Pune

80% have prior corporate or startup experience which is much be er than most other ci es.
(In percentage)
35
31%
30
25
20%
20
20%
15
12%
12%
10
6%
5
0
Corporate
Corporate + Founded
Another Start-up
Corporate + Worked in
Another Start-up
Worked in
Another Start-up
Student
Founded
Another Start-up
Pune startup ecosystem is heavily inuenced by outsiders!

About half the cofounders have origin from outside of Pune. While North and West India lead the chart, Pune a racts
entrepreneurs from not just across India but also from abroad.
Rest of Maharashtra; 11%

Tier II ci es from Punjab/UP/Bihar/Jharkhand; 9%
Pune 54%
Other 46%
Outside India; 8%
Mumbai; 7%
Delhi NCR; 5%
Bangalore/Chennai/Hyderabad/Kochi/Hubli; 4%
Kolkata; 2%
1011
| 11
Team Size
30 +;
8%
16 to 30;
10%
1 to 5; 34%
11 to 15; 20%
6 to 10; 28%
Funding and revenue
(In percentage)
Sources of funding while se ng up:

Lesser successful serial entrepreneurs or angelled while star ngup! Quite a large number of entreprenurs start with their
own savings or funds from Friends and Family.
50
45
40
35
30
25
20
15
10
5
0
44%
38%
11%
Own Savings
Borrowed from Family

and Friends
7%
Angel investments +
other sources
Money made from previous

venture
(In percentage)
Revenue of Pune Startups

Lot more startups in Pune are focused on revenue. Over 40% of the startups have more than INR 25 Lakhs of annual
revenue while only 27% do not have any revenue.
30
25
20
15
10
5
0
All gures in INR
27%
18%
14%
16%
10%
10%
2%
Pre-revenue
< 5 lakh
5-25 lakh
25-50 lakh
50 lakh-1 cr
1-3 cr
3-6 cr
4%
6 cr +
11
Customer Information
(In percentage)
Pune startups customer baseby Type

Pune has more enterprise focussed product startups
75% sell to Enterprise customers
35
30
25
20
15
10
5
0
31%
27%
17%
10%
Large Companies
SMEs
Retail Consumers
Educa onal Ins tu ons
8%
Government Agencies
8%
Non-prot En
es
Pune startups customer baseBy Domain

While B2C has a reasonable share, most Pune startups are B2B focussed
Both; 18%
B2B; 35%
B2B2C; 20%
B2C; 27%
Pune startups customer base By Geography

Pune startups are addressing global market! While 51% startups have Indian customers at the moment,
a much larger %age of startups aspire to be global play.
Global; 22%
Both; 27%
India; 51%
1213
| 13
IT Infrastructure;
3%
Biotechnology;
2%
Manufacturing/Robo cs;
4%
Internet of Things; 1%
Food / QSR;
4%
Adver sing; 3%
Gaming;
9%
Big Data/Analy cs/
BI;5%
Recruitment;
4%
Cleantech; 5%
Social
Entrepreneurship;
9%
Web/Mobile;
34%
Mobile/Enterprise
App; 6%
Fintech;
3%
Edtech; 9%
Other;
3%
Travel; 4%
ECommerce/ECommercetech;
11%
Payments;
1%
Security; 1%
Cloud compu ng;
13%
Punetradi onallyhasbeenahotbedforstart-upsbeyondpureITsuchas
CleanTech,BioTech,Manufacturing,FoodQSRandSocialEnterprises.
OwingtostrongecosysteminFintech,Payments,Security,PLMetc,Puneisa
burgeoninggroundforstart-upsinthosesectors
14
TALEGAON
ZLEMMA
KPOINT
TECHNOLOGIES
PVT LTD
ADSPARX
AUNDH
DRUVA
SOFTWARE
MAXIMOJO
QUICKHEAL
PUNE
INTERNATIONAL
AIRPORT
GLOBAL
TALENT TRACK
YERAWADA
WAGHOLI
WICFY
SouthWest
(All Peths, Deccan, Shivaji Nagar, SB Road,

Erandwane)
(Kothrud, Erandwane, Sinhgad Road, Katraj)
EZMove
Save me
Jocata
Vayana
Seagull Biosolu ons Pvt. Ltd

Envirot
Kommbox
NorthEast
SouthEast
(Nagar road, Kalyani Nagar, Koregaon Park,

Viman Nagar)
(Hadapsar, Magarpa a, Lulla Nagar, Camp)
DripTech
Protbooks
HELPSHIFT
UNIKEN
PUBMATIC
IRIS ENERGY
Central
VAULTIZE
MINDTICKLE
FIRST CRY
BANER
PUNE
RAILWAY STATION
SAPIENCE
TASTY
KHANA
KHARADI
SWIPE TELECOM
MOBIKON
TECHNOLOGIES
PVT LTD
LINGUANEXT
TRIPHOBO
SOFTTECH
KOTHRUD
ENGINEERS
BAVDHAN
ALTIZON
MUNDWA
KALYANI NAGAR
MAGARPATTA
CITY
(Wakad, Hinjewadi, Baner, Aundh, Pashan, Pimpri Chinchwad)
KATRAJ
WADGAON BUDRUK
NorthWest
KOREGAON PARK
NIBM ROAD
SHOP SOCIALLY
AMANORA
PARK TOWN
UNDRI
PISOLI
Func on Space
CarIQ
AppSurfer
ViralMint
Jombay
Sokra
Lifeplot
Rolocule
Shantani Proteome Analy cs
Abgenics Lifesciences Pvt Ltd
Tridiagonal Solu ons
Framebench
MangoReader
Letsintern
Programmr
Sedemac
Ecozen Solu ons

Promethean Power Systems
18th Parallel
Agneya Carbon Ventures
Kapsica Media
3S Shramik
Reliscore
Kommbox
daVIZta
Jombay
Entrib Technologies
15
CONVERGENCE
CONVERGENCE
Paradigm for newer Innovations
With contribution from Dr. Sanjay Bhatia, Amdocs India
nthelastfewdecades,ithasbeenwellestablishedthattechnologicalinnova onandconvergencecanleadtodisrup on,
therebycrea ngnewopportuni es.Organiza onsbecomedis nctbysharpeningtheircompe
veedgeinindividualdomains.
Theuseofconvergencealsobringsaboutaparadigmshi andhelpsthemtobealwaysaheadofthecurve.Convergence,
therefore,notonlyenablesthecrea onofnewvaluesbutmayalsoleadtothedisrup onofestablishedindustries.

Inrecentyears,pioneeringresearchworkhasbeendonebyDr.FredrikHacklinwhohasexploredvarioustrends,dimensionsasto
how convergence is the key to disrup on. According to Hacklin(2007), convergence is the intersec on of previously dis nct
knowledge/technology/applica on/industrybasesthatgivesrisetothecrea onofnewapplica onsandbusinessmodels.
Thegurebelowillustratesafewexamples.
Examples for convergent developments between industries

FUNCTIONAL FOODS
FoodIndustry
Food, beverages, catering
LifeSciences
Medicals, drugs, biotechnology
PACKAGING SOLUTIONS
Pulpandpaperindustry
Chemicals, process engineering,
recycling logis cs
Informa ontechnology
Electronic tagging, iden ca on,
item intelligence
CAMERA PHONES
Telecomindustry
Messaging, radio, phones
Cameratechnology
Op cs, precision, processing
INTELLIGENT BUILDINGS
BuildingTechnologies
Hea ng systems, air condi oners,
re detec on, intrusion industry
Informa ontechnology
Intelligent control, databases,
iden ca on
17
Further, Dr. Hacklin in his book tled Management of Convergence in Innova on

explains the 4 stages of the Evolu onary Convergence Process.
THE EVOLUTIONARY CONVERGENCE PROCESS
Unassociated
Technologies
Knowledge Convergence
Spill Over
between
Knowledge
Bases
Technologies S ll
separate
Intersected
Technologies
Technological
Convergence
Domain of similar
technologies
emerges
Common
products and
business models
s ll to be proven
onverging technologies point out emerging

interac ons between previously separate elds of
research and technological development. Such shi s
result in qualita vely new technological possibili es with
poten ally revolu onary impacts. Resultant opportuni es
also create threats for companies in case they fail to respond
to the change. For instance, Ne lix disrupted the market and
opened up a new compe ve sphere in the music industry.
Convergence services such as VoIP, IPTV, Mobile TV, Web
TV, Webcas ng, Email and Internet access via digital
decoders, have replaced some of the old technologies.
Similarly, a new paradigm in telemedicine technology Tele
ICU, is a kind of virtual ICU (intensive care unit) that remotely
monitors a pa ents status. It is a combina on of stateof
theart audiovisual communica on, computer systems,
communica ons, cloud compu ng, Big Data analy cs and
others elds.
McKinsey Global Ins tutes (May 2013) report suggests
twelve disrup ve technologies: Mobile Internet,
Automa on of Knowledge Work, The Internet of Things,
Cloud Technology, Advanced Robo cs, Nextgenera on
Genomics, Autonomous and NearAutonomous Vehicles,
Energy Storage, 3D Prin ng, Advanced Materials, Advanced
Oil and Gas Explora on and Recovery and Renewable
Energy. These technology advances that will transform life
and businesses will have the poten al to drive direct
economic impact to the order of USD 14 trillion to
USD 33 trillion per year in 2025.
Integrated
Technologies
Applicational
Convergence
Substituent Technology
Base
Industrial
Convergence
Common
technological
base becomes de
facto standard
Convergent
dominant design
becomes
established
Business models
of dierent
industries collide
Industry
boundaries
become erode
SourceHacklin,F.(2008).
Distinct Knowledge
Bases
Pune is a major industrial hub and hosts one of the biggest

industrial zones not only in India, but in Asia as well. With a
number of wellestablished corporates in the city and a
number of startups cropping up across sectors, Pune is now
counted as one of the few entrepreneurial goto
des na ons in the country.
Think Pune can strategically focus on convergence, enabling
a sustainable and scalable environment to create new
shared opportuni es across exis ng value chains in
Automo ve, Informa on & Communica on Technology,
Energy, Healthcare, Green Ini a ves, Manufacturing,
Pharmaceu cals, Chemicals, Biotechnology, Medical and
other industries. Interlinkage opportuni es can help
elevate Pune as a hub for convergencerelated radical
innova ons. Startups and organiza ons can take advantage
of this pla orm and explore new avenues of breakthrough
conuence, to create signicant economic value with a high
impact through eec ve collabora on and crosssector
partnership, which does not exist today.
The report highlights Punes strengths in some of the key
domains where a number of startups have emerged in the
last few years. While the report is restricted to a few specic
domains, it may not capture the en re entrepreneurial
ecosystem in Pune. Besides the domains covered in the
report, the city is also showing posi ve signs of being a
hotspot for sectors including gaming, food and design.
Interes ngly, Pune is also being referred to as the Design
Capital of India, yet another tle for the city!
2018
| 21
BIG DATA/
ANALYTICS
BIG DATA/ANALYTICS
With contribution from Mukund Deshpande, Persistent and Mukul Kumar, Pubmatic
fthereisonethingthatisexplodingallthe meinthisotherwisecalmworld,itisdata.
Today,inalmosteverythingthatwedo,weleaveatrailofdatabehindusbeitswipingintowork,browsingane-commerce
website,uploadingapicturetoFacebookorevenwhilepayingforpizzausingacreditcard.AccordingtoYouTubesPress
Room,100hoursofvideoareuploadedtoYouTubeeveryminute.Thevolumeofdatabeinggeneratedeverysecondacrossthe
globeisstunning,yetsomethingwhichoersglobalbusinessesagreatopportunityindoingwhattheydo,evenbe er.
ThoughmuchisbeingdiscussedanddebatedaboutBigDataandAnaly cseverywherearound,therearehardlyanypredic onson
whatmankindisupfor,oncethisreachesitsinexionpoint.Itisaccepteduniversallythatthisdomainisgoingtochangethe
contoursofhowweliveandfunc onbut,perhaps,mostpeoplearenotreallyreadyforwhatisactuallygoingtohappeninthenear
future.
Accordingtoa2012reportbyanITtradebody,theNa onalAssocia onofSo wareandServicesCompanies(NASSCOM)and
ra ngsandresearchcompanyCRISIL,theIndianBigDatamarketisexpectedtogrowtoUSD1billionin2015,atacompound
annualgrowthrate(CAGR)ofover83%fromUSD200millionin2012.Thesamereportes matedtheglobalBigDatamarket
opportunitytogrowat45%annually,totouchUSD25billionby2015fromUSD8billionin2012.
AnotherjointstudydonebyNASSCOMandmarketintelligencermBlueoceanin2014 tledIns tu onalisa onofAnaly csin
India:BigOpportunity,BigOutcomesaidtheanaly csmarketinIndia,whichclockedrevenuesofaroundUSD1billionin
2013-14islikelytogrowtoUSD2.3billionby2017-18.Globally,thereportsays,analy cswouldgrowat12%CAGRtoUSD
121billionin2016fromUSD96billionin2014.
Industries are using big data to transform business models

and improve performance in many areas
RETAIL
FINANCIAL SERVICES
ADVERTISING AND
PUBLIC RELATIONS
GOVERNMENT
Customer Rela onship Management | Store Loca on and Layout |

Fraud Detec on and Preven on | Supply Chain Op miza on | Dynamic Pricing
Algorithmic trading | Risk Analysis | Fraud Detec on | Por olio Analysis
Demand Signaling | Targeted Adver sing | Sen ment Analysis |

Customer Acquisi on
Market Governance | Weapon Systems and CounterTerrorism | Econometrics |

Health informa cs
2220
| 23
MANUFACTURING
MEDIA AND
TELECOMMUNICATIONS
ENERGY
HEALTHCARE AND
LIFE SCIENCES
Product Research | Engineering Analy cs | Predic ve Maintenance |

Process and Quality Analysis | Distribu on Op miza on
Network Op miza on | Customer Scoring | Churn Preven on | Fraud Preven on
Smart Grid | Explora on | Opera onal Modeling | Powerline Sensors
Pharmacogenomics | Pharmaceu cal Research | Bioinforma cs |

Clinical Outcomes Research
Source: h p://www.atkearney.com/documents/10192/698536/FGBigDataandtheCrea veDestruc onofTodaysBusinessModels4.png/

dc ce8d11564b4491a60e2d4fca6ce7?t=1358275195126?t=1358275195126
any surveys point out that paucity of talent is one of the biggest challenges in this space. Companies are
struggling to nd people who not only understand the domain, but are able to adopt and run Big Data and
Analy cal projects eciently. In India, talent availability for Big Data and Analy cs is high in the usual
suspectsBangalore, Pune, Hyderabad, Chennai, Delhi and Mumbai.
Interes ngly,Punetooishometoafewsuccessstories:
PERSISTENT SYSTEMS
It has been a pioneer in Big Data. The Punebased company started o on its Big Data journey in 2009 just as the open
source Hadoop technology was beginning to mature. With partnerships and collabora ons with all the major Hadoop
players, Persistent has already worked on over 75 Big Data projects and technology proof of concepts.
With a strong technology team of more than 400 professionals including technology architects, data scien sts, business
analysts and domain experts, Persistent has established itself as a leader in Big Data technologies in a rela vely short span
of me. It has been recognized for the analy cs work it has done for the famous Indian Television show Satyamev Jayate. It
has also been named a 2013 Laureate of IDGs Computerworld Honors Program in the Emerging Technology category.
The company has a separate Analy cs Prac ce that focuses on all the Big Data and Analy cs needs of its customers, and
ac vely contributes to various open source projects like Sqoop, SciDB, HDFS and Hive.
daVIZta
Headquartered in New Jersey, this company has its India team based out of Pune. Shekhar Yerramilli and Krishnan
Padmanabhan, founders of daViZta, come from two diverse backgrounds: Life Sciences and Financial Informa on
Technology respec vely. The combina on of the two gave rise to the business idea of Revenue Analy cs for companies in
the Life Sciences industry.
Set up in 2010, the company caters to pharmaceu cal companies in the United States and helps them manage their
revenue life cycles be er. A business journal NJBIZ that covers all important business developments in New Jersey has
chosen daVIZta as one of the fastest growing companies in the state. One of the main reasons why the company chose
Pune was because of the availability of talent. With the help of its consul ng arm, the company started genera ng revenues
from the beginning and has built its suite of solu ons for its pharma customers. Broadly, this includes three types of solu ons:
one for Data Management, one for Revenue Analy cs and enhancer or aid of Business Intelligence Analysis.
With companies warming up to the idea of Big Data and Analy cs, the opportuni es are aplenty, across sectors. Wariness about
security is s ll a cause of concern, especially among the nancial companies but with advanced technologies coming up fast, this
fear is also being allayed.
21
OPPORTUNITIES
Technology research and advisory rm Gartner predicts business intelligence and analytics will remain top focus for CIOs through 2017.
Some of its other predictions are:
By 2015, the majority of BI (business intelligence) vendors will make Data Discovery their prime BI pla orm oering,
shi ing BI emphasis from repor ngcentric to analysiscentric
By 2017, more than 50% of analy cs implementa ons will make use of event data streams, generated from instrumented
machines, applica ons and/or individuals
By 2017, analy cs applica ons oered by so ware vendors will be indis nguishable from analy cs applica ons oered
by service providers
Un l 2016, big data confusion will constrain spending on BI and analy cs so ware to singledigit growth
Ernst & Young s report titled Big Data and Enterprise Mobility: Growing relevance of emerging technology themes: the India perspective,
talks about the implications of its survey results on Indian companies:
Enterprise wide Big Data adop on ac vity is likely to remain muted for the next two years as most organiza ons are yet
to start with ac ve pilots
IT vendors are s ll relevant, as high level of outsourcing is expected by organiza ons to bridge the skillgap. Vendors
should start looking at India as a focused market
Big Data related cer ca ons and training are likely to become important. Opportuni es exist for companies in educa on
sector that can design content and impart training to benet from the demandsupply capability mismatch
Vendors can play a meaningful role in driving adop on by conduc ng workshops, providing ROI calculators, crea ng
analy cs lab to demonstrate usecases that has India relevance. Integrated appliances or solu on selling will remain
extremely important for vendors
SUCCESSFUL
STARTUPS
Pubma c
daVIZta
Sapience
CORPORATES
Persistent
Systems
Inteliment
Technologies
Amdocs
Al zon
IQuo ent
Shantani Proteome
Analy cs
The Ernst & Young report men oned above suggests that companies:
Create a datacentric culture:
The biggest challenge for companies is to build a datadriven culture as many companies rely more on their intui on than on
data mining for decisionmaking.
Invest in building skillsets:

Organisa ons planning to implement Big Data solu ons, will face talent shortage in terms of specialized skill sets such as data
scien sts or data engineers in the near term. While total availability of IT talent in India is high, NASSCOM es mates suggest
that only 3%5% of this comprises of people with requisite skills for Big Data. With skilled resources high in demand and
expensive, organisa ons should relook at their Big Data strategy to mi gate risks associated with the demandsupply talent
gap.
Measure performance to jus fy investments:
Value and return on investment are cri cal to make the right strategic decisions. Like for any IT investment, Big Data ini a ves
should be measured and the returns need to be demonstrable.
2422
| 25
CLOUD
COMPUTING
CLOUD COMPUTING
loudcompu nghasbeenoneoftheho estareasofventurecapitalintherecentpast.Investorsseeitasarapidlygrowing
sectorwithmassiveopportuni esandthelong-termpoten alforhugereturns.
Cloudcompu ngisnotanewragebutremainsarage,nonetheless.Itiss llevolvingasnewpossibili esarebeingtriedout.InIndia,

thecloudmarketstoodat$688millionin2012andislikelytoincreaseto$3.5billionby2016,accordingtomarketintelligencerm
IDC.AccordingtoGartner,thepubliccloudservicesmarketgloballyislikelytogrowtotouch$200Billionby2016.
Thesmallandmedium-sizedenterprises(SME)areprimetargetsgiventheirlimitedbudgetforinvestmentandmaintenanceofIT
infrastructure.Infact,areportbyCircleResearchsponsoredbySAP,says90%oftheSMEsinthecountrybelievethatadop ngcloud
compu ngwouldhelpimprovetheirbusinessandbecomemoreecient.
Theres no way that company exists in a year, said Tom Siebel, founder of CRM vendor Siebel Systems.
He compared Salesforce, a cloud compu ng company, with Pets.com and eToys in the spring of 2001. Salesforce
went public three years later while Siebel Systems got swallowed by Oracle in 2005.
Source: http://www.forbes.com/forbes/2010/1206/features-technology-salesforce-marc-benioff-web.html
Interes ngfactsaboutCloudCompu ng:

Virtualiza on has surpassed 50 percent of all server workloads, according to the Gartner Group,
which believes it will reach 86 percent in 2016
By 2015, the Internet will connect 2.5 Billion people and more than 15 billion devices
In the next 10 years the number of les enterprises deal with will grow by 75x
More than 2% of electricity in the U.S. is consumed by datacenters
h p://download.intel.com/newsroom/kits/istcs/pdfs/CloudFunFacts.pdf
h p://datacenterpost.com/2014/03/virtualiza on-surpassed-50-percent-server-workloads.html
2624
| 27
cloud refers to a dis nct IT environment that is designed for the purpose of remotely provisioning scalable and
measured IT resources. But cloud compu ng is a general term. Under that umbrella, there are companies working
on solu ons for cloud infrastructure, security, storage, hos ng, data analy cs, mobile, IT, customer service,
integra ons, opera ons, etc. Some focus on specic ver cals, like nance, healthcare, educa on or real estate.
Cloud compu ng is divided between three categories: Infrastructure as a service (IaaS), Pla orm as a service (PaaS), and
Cloud Clients
PaaS
Execu on run me, database, web server,
development tools,...
Web browser, moblie app, thin client,

terminal emulator,....
IaaS
Virtual machines, servers, storage, load balancers,
network,...
Pla orm
CRM, Email, virtual desktop, communica on,

games,...
Infra
structure
SaaS
Applica on
So ware as a service (SaaS)
h p://en.wikipedia.org/wiki/Cloud_compu ng
PublicCloudServicesMarketbySegment
2010-2016
$ Billion
250
Cloud Management and Security

Services
Cloud System Infrastructure Services

(IaaS)
Cloud Applica on Infrastructure

Services (PaaS)
Cloud Applica on Services

(SaaS)
Cloud Business Process Services

(BPaaS)
Cloud Adver sing
200
24
18
150
13
100
3
11
50
27
4
13
29
6
16
31
9
20
33
28
24
48
43
39
35
34
43
53
61
71
83
95
2010
2011
2012
2013
2014
2015
2016
Source: Gartner (February 2013)

25
CloudTrends:
loud is the new style of elas cally scalable, selfservice compu ng, and both internal applica ons and external
applica ons will be built on this new model. In the near term, the focus for cloud/client will be on synchronizing content
and applica on state across mul ple devices and addressing applica on portability across devices.
Over me, applica ons will evolve to support simultaneous use of mul ple devices.
Following are some of the trends as highlighted by Investors and Domain Experts:
Ver cals/Narrow Focus:

The cloud has enabled a new breed of ver cal industry cloud solu ons that are capital ecient and can really meet the needs of
customers in a specic industry.
Drive top line revenue or bo om line performance:

As more companies, large and small, shi their opera ons to the cloud, they want to use technology that helps them operate
more eciently and data that helps them engage their audience and op mize sales and marke ng eorts.
Pla ormasaservice (PaaS) is growing faster:

As developers are ge ng empowered as buyers, they look for high value, low fric on services.
Mobile First:
The convergence of cloud and mobile compu ng will con nue to promote the growth of centrally coordinated applica ons that
can be delivered to any device. More and more businesses (especially SMEs) are looking for mobile as one of the rst mediums
for delivery.
Data Tooling:
Data is prolifera ng faster and in greater quan
visibility to make smarter decisions.
es than ever before. Amidst the wealth of informa on, businesses need
Outservicing:
In the future, cloud services may get completely integrated into the business process. Businesses would want to outsource, or
outservice, everything they arent uniquely good at.
Webscale IT:
Corporates are moving towards having capabili es of large cloud service providers within an enterprise IT se ng and focus on
DevOps is one of the rst steps toward this Webscale IT infrastructure.
2826
| 29
Issues rela ng to privacy, security, conden ality, legal and data

residing aspects are s ll being worked upon and con nue to exist
as the key challenges (therefore opportuni es for startups) for
this domain.
PuneCorporates:
A number of Pune based Product Companies, GICs, IT corporates have innova on centres focusing on cloud compu ng.
Some of them are:
SAS,PersistentSystems,BMCSo ware,Air ghtNetworks,VMWareandIBMBluemix
Pune Startups
Pune startups seem to have focused lot more on Enterprise so ware/customers and therefore its very natural that Cloud
compu ng is one of the most popular sector among Pune entrepreneurs.
Below are some of the startups in cloud compu ng from Pune:
Pune Startup Examples
Cloud Type
Ver cal/Sector
Framebench
SaaS
Collabora on
Be erlabs Data Doctor
SaaS
CRM datacleaning
Be erlabs Magik Commerce
SaaS
Ecommerce
ProtBooks
SaaS
Accoun ng
Kpoint
SaaS
Learning
ProductDossier
SaaS
Project Management
MaxiMojo
SaaS
Travel Inventory
Druva
IaaS
Secure Backups
Vaul ze
IaaS
Secure File Sharing
ViralMint
SaaS
Digital Marke ng
LiveHealth
SaaS
Diagnos cs Analy cs
MindTickle
SaaS
Training
Kommbox
SaaS
Business Communica on
Entrib
PaaS
Mobile Workforce Produc vity
Appaci ve
PaaS
App Development
27
Mind ckle,
an enterprise learning pla orm, is a emp ng to make learning fun by oering social and gamied online
solu ons and serves over 60,000 learners from startups to Fortune 500 companies. It has worked with companies such as
Ebay, Makemytrip, SAP and HCL. It is headquartered in California in the US but has its development/opera ons team based in
Pune.
For instance, when one of Asias largest event organisers, BookMyShow wanted to hire temporary sta for the Indian Premier
League, Mind ckle helped the company automate its training processes. The results: it ensured 100% adop on of the training,
assessed sta readiness with the help of quizzes based on which, it helped assign job responsibili es and reduced customer
complaints by ensuring high service levels backed by eec ve training. The company got seed funded by Accel Partners and
other angel investors recently.
Framebench,
is a cloudbased online collabora on, communica on and feedback pla orm. It allows teams
si ng across the globe to store and work on a par cular set of data, host discussions on themand all this, on a real me basis. It
recently launched its Gmail extension where one can open any a achment within Gmail, work on it simultaneously with other
people and changes would be made automa cally. It a racted over 7,000 users within a month of the launch of its Gmail
extension without any marke ng eort.
It counts Unilever, HBO and Isencia as some of its enterprise customers and has over 17,000 users for its pla orm. The startup
has a partnership with Yammer and is in talks with other companies for similar eups where Framebenchs plugin would be
integrated with their products/services and thus giving lot more value and engagement on the partners na ve pla orms. The
company was incubated at IIMAhmedabad CIIE and has received seed funding from Blume Ventures and angel investors.
3028
| 31
CORPORATE
INVESTMENTS
Tech Corporate Acquisi on/Partnerships in Pune 201214
Corporate
Mode
Startup
Sector/Domain
Year
Persistent Ventures
Invested
Al zon
IOT
2014
Persistent Ventures
Acquired
Hoopz Planet Info
Mobile Adver sing
2014
Persistent Ventures
Acquired
CloudSquads
Social Media
2014
Persistent Ventures
Invested
Hyginex (US)
Wearable technology
2014
Clarion Ventures
Invested
IQuo ent
Analy cs
2014
MasterCard (US)
Acquired
ElectraCard
Payments processing
2014
Qliktag So ware (US)
Acquired
Buzzfactory Interac ve
Digital Marke ng
2014
MSys Technologies
Acquired
Clogeny Technologies
Cloud Compu ng
2014
Rdio (US)
Acquired
Dhingana
Music Streaming
2014
KPIT
Acquired
ICubed (US)
PLM
2014
Nihilent Technologies
Acquired
Gnet Group (US)
BI and Analy cs
2014
Zensar
Acquired
Professional Access
So ware
Development (US)
ECommerce
2014
Clarice Technologies
Acquired
Design/Web Dev
2014
Persistent Ventures
Invested
Ustyme (US)
Video Calling
2013
Persistent Ventures
Invested
DxNow (US)
Imaging technology
2013
TimesCity (New Delhi)
Acquired
Gawbl
Mobile App
2013
KPIT
Acquired
Learn2Perform (US)
Zensar
Acquired
Akibia Inc. (US)
Human Capital
Management
Infrastructure
Management
Delivery Hero (Germany)
Invested
TastyKhana
Food
2013
Clarion Ventures
Invested
Saviant
Cloud Compu ng
2012
Fab.com (US)
Acquired
TrueSparrow
Rich Internet
Applica ons
2012
Tecpro Systems
Acquired
EverSun Energy
Cleantech
2012
Hitachi (Japan)
Acquired
Cumulus Systems
Analy cs
2012
(Chennai)
ParamiSo
2013
2013
29
PAYMENTS
PAYMENTS
fyouspendafewmomentsplayingthegame,Spotthedierencescomparinghowwelived
abouttenyearsagoandhowwegoaboutourlivestoday,theresultsarelikelytosurpriseyou.The
dierencesarewaytoomanyandstark.Oneprominentdierencewouldbeinthewaywehandle
moneyandtransac ons.Technologicaladvancesaretransformingpaymentsintosophis catedand

yetsimplerprocesses.
SomuchsothatPaymentsisnowvieweduponasaseparateindustry.Whowouldhavethoughtof
thatafewyearsago!Paymentsisa$1trillion+marketglobally!Smartmobiledevices,always-on
Internetaccess,disrup vestart-upsandemergingtechnologiesarechallengingthelong-standing
statusquoofthepaymentsworld.
Mobile Payment Opportunities
Worldwide mobile payments transac on

MOBILE
PAYMENT
Transac on value
($ billion)
$700
Store loca on
$600
Loyalty
Redeem coupons
$500
e
id
w
d
l
or
W
Mobile ecommerce
$400
Instore price comparison

Payment
5
R:
G
CA
8%
$300
Promo ons
Selfscanning & checkout
$200
$100
$0
}
}
}
}
}
}
2011
Source: Gartner
2012
2013
2014
2015
2016
Source: Gartner
31
Payment Types
Large Value Systems
Retail Payment Systems
These are typically process high value cri cal payments.

It is an essen al payment system, which ensures the
smooth func oning of the economy and the nancial
system. These systems mostly relate to interbank/
internancial ins tu onal transac ons. Generally,
these large value systems are strictly regulated by the
Central Banks of the respec ve countries and are
electronicbased. They oer speed, reliability, safety,
convenience, cost and accuracy. Some examples include
Real Time Gross Se lement (RTGS) and Society for
Worldwide Interbank Financial Telecommunica on
(SWIFT).
These generally cater to transac ons related mainly to

the se lement of obliga ons, arising from the purchase
of goods and services. They typically handle
transac ons which are low in value but very large in
number rela ng to individuals, rms and corporates.
Mobile payments are classied into 3 categories:
Mobile Proximity Payments (instore)
Mobile PeertoPeer (P2P or remi ances)
Mobile Remote Commerce (mCommerce buying
online from a mobile device)
Bank of Beijing, Co. A midsized lender, announced a partnership with smartphone

maker Xiaomi Tech on mobile payments and sales of WMPs and insurance
products.
-BankofBeijing,viaReuters,2/23/14
Were just beginning to appreciate the full magnitude and possibili es of the
Starbucks mobile payment pla orm opportunity.
-HowardSchultz,CEO,Starbucks,viaDailyFinance,1/29/14
Source:Appinions
MasterCard is planning to acquire digital wallet provider CSAM, which already powers
commercial mobile payments pipelines worldwide, including ISIS in the United States.
-MasterCard,viaZDNet,2/24/14
Apple is laying the groundwork for an expanded mobile payments service,
leveraging its growing base of users and the hundreds of millions of credit cards on
le.
-Apple,viaWallStreetJournal,1/24/14
PayPal contributed 42% of eBays revenues in Q3 2013, and PayPal expects to process
$20B in mobile payments in 2013, a 500% increase since 2011.
-PayPal,viaSeekingAlpha,12/11/13
n developed countries such as the US, cash and cheques are on the decline while countries such as India are s ll highly cash
centric. The biggies in this space such as Amazon, Apple and PayPal are working on be er technologies and making payments
simpler, in a bid to woo more customers away from cash and their compe tors. With PayPal being an incumbent player, the
entry of players such as Apple and Amazon is looked upon as the beginning of possible pricing pressures and heated compe on
in this space.
Recently, online auc on company eBay announced that it is spinning o its online payments system, PayPal as a separate
company. With the announcement of its iPhone 6, Apple also announced the introduc on of Apple Pay where users just need to
tap to pay at a cash register that is enabled with something called Near Field Communica on technology.
32
Companies from six dierent industries are inuencing

the Mobile Payments Conversa on
Financial Ins tu ons
Bank of Beijing (China)
HSBC (UK)
ICICI Bank (India)
HDFC
Retailers and Services

Open Table
Starbucks
Amazon
eBay
Wireless Network
Providers
Verizon
Vodafone (India)
Airtel
Payment Services
(Mobile)
PayPal
LevelUp
Venmo
Square
Seamless Payments AB (Sweden)
Payment Services
(Tradi onal)
MasterCard
Singlepoint
VeriFone
Device Makers
Apple
Google
Microso
Samsung
Xiaomi (China)
Source:Appinions
33
ccording to a report released in February 2014 by management consultancy rm IndigoEdge, The value of POS (point of
sale) transac ons in India is ~$25 bn across ~1 bn transac ons. Average number of transac ons per POS terminal is
under 1,000 per annum. The average swipe on a credit card is over Rs 3,000 and on a debit card is over Rs 1,600.
THE POS TRANSACTION(MerchantWarehouse)

MERCHANT POS
GATEWAY
ISO ACQUIRING
Authoriza on
MERCHANT BANK
MERCHANT
BANK ACCOUNT
Se lement
Visa/Master Card
Issuing Bank
Source: Merchant Warehouse
MERCHANT
http://merchantwarehouse.com/the-point-of-sale-transaction
It further goes on to say that there are only about 250,000 retail outlets across 700 ci es and towns in India that are equipped
with a POS terminal and that POS transac ons on debit cards are just about 10% of the number of ATM transac ons. The
report points to the fact that there is enough poten al for the growth of POS transac ons with debit cards if people have
adequate access to POS terminals.
In fact, the Reserve Bank of Indias governor Raghuram Rajan underlined the importance of mobile payments in his maiden
speech in September 2013. He said, Finally, there is substan al poten al for mobile based payments. We will set up a technical
commi ee to examine the feasibility of using encrypted SMSbased funds transfer using an applica on that can run on any type
of handset. We will also work to get banks and mobile companies to cooperate in rolling out mobile payments. Mobile
payments can be a game changer both in the nancial sector as well as to mobile companies.
inancial inclusion has been on Indias agenda for quite some me now. Experts believe that mobile phones could be one
of the main catalysts in achieving nancial inclusion faster than ever before. A report by Morgan Stanley has predicted
that India is likely to have 519 million mobile internet users by nancial year 201718.
A report tled INR 85,800 Crore Digital Money created by the Internet and Mobile Associa on of India (IAMAI), Payments
Council of India (PCI) and IMRB, says the digital payment industry in India was Rs 85,800 crore in December 2013 and is
expected to grow at 40% to touch Rs 120,120 crore by December 2014. This includes: Credit and Debit card payments, net
banking transac ons, prepaid cash cards, immediate payment systems (IMPS) over the internet and payments done using
Mobile Wallet.
It further says that the four metropolitan ci es Delhi, Mumbai, Chennai and Kolkata are approximately 60% of the total Digital
payment gateway market size while the other major ci es including Bangalore, Pune, Hyderabad and Ahmedabad contribute
about 25% of the total market size.
34
ElectraCard Services (ECS):

Based out of Pune, ECS provides so ware products and processing services for electronic payments and has customers
across the spectrum and the globe nancial ins tu ons, retailers and telecommunica on companies in over 25 countries.
Its suite of products help customers issue and manage all kinds of payment cards and electronically process card
transac ons across channels including ATM, POS, internet and mobile.
In May 2014, Mastercard announced the acquisi on of ElectraCard Services, a subsidiary of Punebased Opus So ware
Solu ons. Mastercard has made a minority investment in ECS in 2010.
Corporates in Pune:
ACI/S1 the largest payments company in the world
MasterCard (post acquisi on of ECS)
Opus So ware
Oracle Financial Services (previously Iex)
Fundtech
First Data Corpora on
Cap Gemini (previously Kanbay)
R Systems
mPhasis Payments prac ce
A ra
SELA (part of Gemalto mobile payments)
HSBC
Barclays
Indiaspecic opportuni es:

Prepaid payment instruments
Alterna ves to CashOnDelivery (COD)
Lowcost ATMs
Solu ons for the billions (Bo om of the Pyramid)
Crossborder inbound money transfer
Cards payment network RuPay
35
FINTECH
FINTECH
With contribution from Nandu Kulkarni,
Ex Oracle Financial Services/Angel Investor
alk about extremes: on one hand, nearly two-thirds of the Indian
popula onaredisconnectedfromformalbankingchannelsandonthe
other,nancialins tu onsaidedbytechnologycompaniesaretryingto
wooandretaincustomerswithinnova veproductsandbankingprocesses.In
between the two ends of the spectrum are technology companies - both the
giants and the startups - trying to bring the nancial ins tu ons and their
The verticals within

large banks generally include:
customersascloseaspossible.
CORPORATE OR
WHOLESALE BANKING
ThescopeoftheBanking,FinancialServicesandIns tu ons(BFSI)domainis
INVESTMENT BANKING
huge with most large nancial ins tu ons divided into ver cals that operate
RETAIL BANKING
largely as independent en
es. Hence, IT vendors selling their products and
servicestothesenancialins tu onsneedtobesimilarlyorganizedwithclient
PRIVATE BANKING &

WEALTH MANAGEMENT
facinganddeliveryteamsmirroringtheircustomersorganiza onalstructures.
CREDIT CARDS
Some large IT Companies with centres in Pune
Foreign Banks with Operations in Pune
Infosys
Deutsche Bank
Cognizant Technology Solutions
Credit Suisse
Capgemini
Citigroup
Tech Mahindra
HSBC
Tata Consultancy Services
Barclays
Wipro
Bank of New York Mellon (BNY Mellon)
Following global trends in IT spending in the BFSI vertical as a proportion of total IT spend, there is a growing
number of companies in Pune servicing this industry, some with exclusive focus on this sector.
Indian banking and securi es companies will spend 470 billion rupees on IT products and services in
2014, an increase of more than 10 percent over 2013 revenue of 426 billion rupees.
This forecast includes spending by nancial ins tu ons on internal IT (largely personnel), hardware,
so ware, external IT services and telecommunica ons, according to IT research and advisory
company Gartner Inc.
37
Presence of some companies in Pune o ering

Banking Products and Solutions
SunGard
Founded in: 1983 (in US)
Employee Strength: 13,000 (globally), 2000 (IndiaBanglore and Pune)
Oracle Financial So ware and Services (OFSS formerly iFlex solu ons ltd.)
Founded in: 1991 (in Mumbai)
Employee Strength: 9,682 (In India)
Fundtech
Founded in: 1993 (in the US)
Employee Strength: 251500
R Systems
Founded in: 1993 (in Noida)
Employee Strength: 2,600+
Polaris Financial Technology

Founded in: 1993 (in Chennai)
Employee Strength: 11,820 (globally)
Opus So ware Solu ons

Founded in: 1997 (Pune)
Employee Strength: 1500 (globally)
FinIQ
Founded in: 2001 (in Singapore)
Employee Strength: 600
4038
| 41
Technological developments
in nancial services in India
IMPS launched
for public by
NPCI in 2010
First Credit
Card launched
in India in 1980
1985
1980
Business
Correspondents
allowed for Banks
by RBI in 2006
Internet Banking
launched in 1990
1995
1990
NEFT Payments
launched by
RBI in 2005
Thus, banks are using increasingly innova ve ways to

dieren ate their products and services, to stay ahead of the
curve and also ward o compe on from nonbanking
players entering the nancial services space. Huge challenges
remain in providing reliable service to customers at the me
and place they choose, especially in the face of security
threats with growing transac on volumes.
Over 600 lakh

MMIDs issued by
Banks 2014 &
Rs. 3200 crores of
fund transfer
Regulations for
Mobile Banking
published by
RBI in 2008
Source: mPay Insights 2014 Translating to Transactions
2010
2000
First ATM
deployed in
India in 1987
he BFSI industry has been an early adopter of

technology, and surveys show that an increasing
number of people, especially in the developed world
are using their smartphones and tablets as the primary
interface with their banks, not just for enquiries but also for
carrying out transac ons.
2014
2005
Opus So ware Solutions
hey built a complex payments switch branded as

ElectraCard that drives ATMs and merchant Point
of Sale (POS) devices. Opus was founded in 1997
with opera ons in North America, the Far East and India.
Soon, Opus spun o ElectraCard Services (ECS) as a
separate company for providing payment switching
services to banks. Mastercard acquired a stake in ECS and
now the company has over 100 customers and 200
installa ons across more than 30 countries and drives
50,000+ ATMs. It processes 4 billion transac ons annually
and manages over 200 million payment cards.
A few Puneites recognized the opportuni es in this sector

very early and we trace their genesis briey.
39
Successful Start-ups in Pune

Pro tBooks
Cloudbased accoun ng so ware for crea ng invoices
LinguaNext Technologies Pvt. Ltd

Language Localisa on So ware Solu on (For instance, Enabling mul lingual use of core banking solu ons)
Jocata
Provides sophis cated Know Your Customer (KYC) and An Money Laundering (AML) so ware
Transpure
Electronic Invoice Presentment and payment solu on for domes c and cross border transac ons
Vayana
Oers products and services that provide the simplest and quickest way for customers to access nancial services from
their Financial Ins tutes
Punebased company started over ten years ago, has 20

major banking groups in Singapore, Hong Kong and
other Asian countries using its product, to trade some of
the most complex deriva ves and structured products. FinIQ has
recently released its cloud oering and also partnered with top
ten investment banks (which includes major American and
European banks) to launch the rst ever combined FX (Forex)
and equity structured product pla orm connec ng buyside and
sellside players. In the last 12 years or so, close to 50,000
bankers have used the FinIQ pla orm, genera ng consistent ROI
for their clients even through situa ons of nancial crises.
Both Opus and FinIQ believe that gaining metomarket
advantage via constant innova on, maintaining extreme levels of
accuracy and quality needed for processing large volumes of
payment transac ons (in the case of Opus/ECS), and auto
pricing and processing billions of dollars of deriva ves,
comple ng implementa ons and mee ng aggressive melines
and most important of all, giving rapidresponse produc on
support to its banking clients, has all been possible over the years
due to some unique advantages that Pune oers.
The Reserve Bank of India has ghtened an

money laundering norms and knowyour
customer (KYC) mandates. Indian nancial
services rm will look to upgrade to modern tools
to help them analyze real me data to predict
fraud or illegal ac vi es.
The RBI has decided to implement a na onal

GIRObased (Government Internal Revenue
Order) Indian Bill Payment System to enable
households to use their bank accounts to pay
school fees, u li es and medical bills as well as
make remi ances electronically. The RBI has also
assembled a GIRO advisory group to implement
this na onal bill payment system.
The tough macroeconomic situa on in India is

driving privatesector banks to sharpen their
focus on emerging sectors and rural markets to
boost growth. Yes Bank, for example, has dened a
growth strategy focused on emerging sectors
such as life sciences, IT, educa on and healthcare.
Some private banks are also se ng out to
strengthen their rural presence.
Both believe that the decision to base development and support

in Pune was probably the wisest thing to do. India has always
oered an a rac ve cost arbitrage visvis North America and
Europe but lacked in domain exper se in the early days. With the
inux of banking cap ves oering a rac ve roles, the situa on
has changed signicantly.
Banks have been given condi onal freedom to

open branches in erI Indian ci es without
seeking the RBIs prior approval in each case. This
will likely push banks to expand their opera ons in
the country.
The city, which was earlier known as the pensioners haven,

besides the above men oned established companies, has
several such young entrepreneurs crea ng their own mark in the
nancial technology space.
India is expected to issue new rules in 2014

regarding the opera on of foreign banks. These
regula ons will make it easier for foreign
lenders to set up local units and lend more in
rural areas.
Source: Extracted from Accentures report titled India in 2014 Creating Value with Speed and Quality: The New Imperative
FinIQ
Opportunities In FinTech
4240
| 43
Marquee investors
who have invested in Pune
ANGEL FIRMS
Mumbai Angels
IAN
TiE Pune Angels
VC
Nexus Venture Partners
Accel Partners
Helion Venture Partners
LinguaNext, Pubma c, Global Talent Track, Dhingana
IDG Ventures
18th Parallel, Kapsica Media, Agneya Carbon Ventures, CarIQ, Framebench, LetsIntern
INCUBATORS
Mind ckle
Rolocule, Framebench, Shantani Proteome Analy cs
Intel Capital
Druva, Sapience, AdSparx
Pubma c, Druva, Sedemac, Helpshi , Uniken, Func on Space, ZLemma
Blume Ventures
SAIF Partners
(individual angels, not as a

formal group)
MaxiMojo, Rolocule, MangoReader, Algorhythm Tech, Mtech innova ons, AdSparx
FirstCry
CIIE
Venture Centre
Villgro
Rolocule, MangoReader, Programmr, Layer3Media, Framebench

Shantani Proteome Analy cs, Seagull Biosolu ons
Ecozen
Global Talent Track, Helpshi
FOREIGN FUNDS
FirstCry
Moneta Ventures
Mind ckle
India Innova on Fund
Orios Venture Partners
Sapience
Cisco Systems
Global Talent Track
Kalaari Capital
TripHobo, Swipe Telecom
True Ventures
Helpshi
Sequoia Capital
Druva, Quick Heal
Tenaya Capital
Druva
Lightspeed Venture
Partners
Dhingana
Valhalla Partners
ShopSocially
Dhingana, Sokra
EMC Ventures
Druva
Promethean
Draper Fisher
Jurvetson
Pubma c
Tata Capital
Vaul ze
August Capital
Pubma c
Lok Capital
Suryoday Micronance
Inventus Capital
First Light Ventures
Siemens Venture
Capital
Air ght Networks
Shell Founda on
Envirot
USAID
Promethean
Khosla Ventures
DripTech
Invested Development
Promethean
Aavishkaar
Plexus Capital Ventures
Seedfund
Infuse Ventures / CIIE
SEED Enterprises
Suryoday Micronance, 3S Shramik

IRIS Energy
ViralMint
Al zon
Sapience
The Hive
Al zon
Nirvana Venture Advisors
Jombay
GrowX
AdSparx
41
PRODUCT LIFECYCLE
MANAGEMENT (PLM)
PRODUCT LIFECYCLE
MANAGEMENT (PLM)
With contribution from Sudarshan Mogasale, Makarand Apte, 3DPLM So ware
ny product that you take, right from an
airplanetoacar,acellphone,ashampoo
bo leoreventhelatestfashionaccessory
Disposable
& Recycle
Idea
Sourcing
& Research
product,startsasaconceptinthedesignersmind.
Service &
Maintenance
distribu on, before it reaches the end-customers.

Collabora ve Pla orm, 3D Modeling and Design,
Analysis&ManufacturingSimula onSolu onsand
CNC
CAM
Digital
Manufacturing
Product
Usage
Management(PLM)system.PLMformstheproduct
Simulation &
Validation
CAE
FEA
ERF
Informa onIntelligenceandDash-boardingformthe
key components of a complete Product Lifecycle
Product
Design
CAD
Thenitgoesthroughdierentphasessuchasdesign,
analysis, prototypes, planning, manufacturing and
Concept
Design
PDM
Supply Chain &

Manufacturing
Sales & Distribution

Marketing
Quality
Assurance
informa onbackboneofacompanyasitmanages
data related to the en re cycle, right from the
conceptstagetothenalproduct.
PLM facilitates Product Informa on Management at every stage of Product Lifecycle.
n l the year 2000, many companies were using organic so ware tools for Product Data Management but eventually a
few key players evolved with generic so ware product suites that replaced these tools. Some of the main players in the
PLM domain are Dassault Systmes, Siemens PLM, PTC, Autodesk, Aras PLM, SAP and Oracle Agile.
Pune has great advantage for PLM companies due to the presence of:
Several engineering ins tutes in and around Pune such as College of Engineering (COEP),
Maharashtra Ins tute of Technology (MIT), Vishwakarma Ins tute of Technology (VIT), Dr. D.Y. Pa l Ins tute of Engineering,
Bhara Vidyapeeth, AIT and Modern College.
A range of OEMs including Tata Motors, Bajaj Auto, Volkswagen, Voltas, Mahindra & Mahindra, Thyssen Krupp, Bharat Forge,
Thermax, Force Motors, Greaves, Kirloskar Industries, Mercedes Benz, JCB, Cummins, John Deere and General Motors
Oshore centres of major global PLM players such as Dassault Systmes, Geometric, PTC, Siemens PLM, Autodesk,
Fluent and MSC.
Many PLM service providers such as Geometric, Infosys, KPIT, Neilso , Nobletek, Persistent, Cognizant, Tata Technologies,
TCS, Three M Solu ons, Aker Solu ons, Gensult, Globema cs Technologies, CSM So ware, Sapience Techsystems,
Senate Systems, Steepgraph Systems, FaithPLM, Augustsol, Intelizign, DesignTech Systems, L&T Infotech, Prorigo.
A quick search on LinkedIn shows Pune is home to over 20,000 CAx (Computeraided technologies) and PLM professionals.
43
New Trends
in PLM
LM started crea ng a buzz around the years 1998

to 2000 and its scope was mainly to address the
design and engineering world (CAD Data, Bill of
Materials or BOM, Change and Congura on
Management, Analysis & Simula on) and also facilita ng
the supplychain collabora on. From a tool limited to
engineers, PLM is now turning into a decisionmaking
pla orm for CXOs.
Dashboard Intelligence that helps enterprises monitor
and manage everything in real me and provides
personalized dashboards for be er, faster decision
making. These dashboards connect all internal and
external systems together industryspecic data,
social analy cs and Smart Tagging to enable decisions.
The business strategy of PLM companies is now
moving from selling products to selling industry
specic solu ons. The big PLM players are targe ng
industries including Healthcare, HiTech, AEC
(architecture, engineering and construc on) and are in
the process of extending their oerings.
The scope of PLM is expanding beyond engineering
needs to serve the sales and marke ng aspects as well.
This allows leveraging the digital assets built during
the product design phase for sales and marke ng.
Thus, PLM which was tradi onally focused on
op mising costs is now evolving as a tool to
strengthen the top line of companies.
Latest technologies like Augmented Reality and 3D
Prin ng are extending the reach of PLM from B2B to
B2B2C. For instance, Dassault Systmes
3DEXPERIENCE pla orm addresses every
department in a company, from marke ng to sales to
engineering.
Opportuni es
inthePLMSpace
he big players are focused on providing a

complete suite of PLM products but may not have
been able to reach every nook and corner. This
provides some exci ng opportuni es for smaller players:
A d d o n p ro d u c t d e v e l o p m e n t ( E x a m p l e s :
GeomCaliper, DFMPro by Geometric)
Products for niche areas (Examples: NestLib by
Geometric, AutoCast X by 3DFoundryTech)
Interoperability solu ons
Content genera on
Services and trainings (Examples: Prorigo, Prescient,
ProtoTech, Flexur, IFS Academy)
here are a few examples of startups thinking ahead of the big players and developing futuris c technology or products.
These usually come in the radar of big players where they become partners or are acquired or merged. (Examples: RTT
acquired by Dassault Systmes, ThingWorx acquired by PTC)
While PLM systems are mature for tradi onal industries such as Aerospace and Defense, Automo ve and Heavy industries,
there are other industries including HiTech, Consumer Goods, Fashion and Banking, Financial Services and Ins tu ons (BFSI)
which are adop ng PLM in a big way. This opens up new avenues to build products to suit specic industry needs (Examples:
Gerber PLM for Apparel industry, Innova on Factory by Dassault Systmes for the BFSI sector)
New technological trends including Cloud, Mobile, Big Data & Analy cs, Internet of Things (IoT) and 3D Prin ng open up doors
to rethink PLM in new ways such as 3D modeling on Cloud, Mobility apps, IoT and Analy cs apps for op mizing and monitoring
manufacturing processes.
A new ecosystem is fast emerging where there is a strong synergy between small companies in niche technology areas and
established PLM players that complement each other to provide comprehensive solu ons to customers.
44
SECURITY TECH
SECURITY TECH
With contribution from Maneesh Bhandari, Ex Sena Systems / Angel Investor
and Milind Borate, Druva.
nforma onSecurity,some messhortenedtoInfoSec,istheprac ceofdefendinginforma onfromunauthorisedaccess,use,
disclosure,disrup on,modica on,perusal,inspec on,recordingordestruc on.Itisageneraltermthatcanbeusedregardless
oftheformthedatamaytake(electronic,physical,etc.)
IndiasurpassedJapan(a ertheUSandChina)asthethirdlargestinternetuserlastyearandaccordingtoadvisoryrmKPMG,its
internetprotocol(IP)tracistogrowsix-foldfrom2012to2017ataCompoundAnnualGrowthRate(CAGR)of44%.
Data Security, Storage:

Business Struggle With High Costs
12%
ACCESS
31%
SECURITY
Total Worldwide Spending

on Business Information
27%
$1.1
TRILLION
DOLLARS
COMPLIANCE
30%
Source:CIOInsight
h p://www.cioinsight.com/imagesvr_ce/cioinsight/images/stories/slideshows/2012_SecurityStorageHighCost/2012_cio_SecurityStorageHighCost_03.jpg
STORAGE
ccording to Gartner Inc., informa on technology research and advisory company, security vendor revenue (hardware,
so ware and services) in India will grow from USD 882 million in 2013 to USD 953 million in 2014. It predicts that the
revenue would reach USD 1.06 billion in 2015. It said that security services (which include consul ng, implementa on,
support and managed security services) revenue accounted for more than 55% of this total revenue in 2013 and this trend will
con nue into the foreseeable future.
Increasingly, Indian companies are beginning to realise the risks of weak security that can cause undesirable consequences on
their businesses. Earlier, companies used to focus on the use of technology to prevent threats but now many of them
understand the importance of detec ng future threats and nding solu ons for those.
SECURITY LAYERS
DOMAINS
APPLICATIONS
Infrastructure
Security
Network
Security
Data
Security
Iden ty
Privacy
Compliance
Analy cs
Forensics
Web
Mobile
Cloud
Applica ons
Payments
Remote
Connec vity
46
ot only corporate organisa ons but the Indian government has also taken cognizance of the perceived threat to data and informa on
security and introduced the Na onal Cyber Security Policy 2013. In fact, the government is also planning to launch an internet spy
system called Netra to lter out content and bring under scru ny those who use words such as a ack, kill in web interac ons.
Top Global Trends in Informa on Security:

So wareDened Security
Big Data Security Analy cs
Intelligent/Contextaware Security Analy cs
Applica on Isola on
Endpoint Threat Detec on and Response
Website Protec on
Adap ve Access
Peoplecentric Security
Securing the Internet of Things
Cloud Security
Iden ty Management as a Service
Portable Iden ty
Two exemplary citybased companies need to be men oned while talking about informa on security:
Quick Heal Technologies and Druva.
Quick Heal Technologies journey has been remarkable. In a world dominated by established players such as AVG, Symantec and
McAfee, the citybased IT an virus and security solu ons provider has made a mark of its own. With a carefully planned
strategy of focusing on a few domains and targe ng specically the small and medium businesses, the company is planning to go
public some me next year. In a media interview, CEO Kailash Katkar had said he was expec ng a valua on of about Rs. 3,000
crore. The company was set up by Mr. Katkar and his brother Sanjay in 1991. It posted revenues of Rs. 260 crore in the last
nancial year and is planning to expand its global footprint and launch new products.
Druva, which provides data protec on solu ons for enterprises and was set up in 2008, is known as one of the few best product
companies in India. It raised a USD 25 million D series in August this year, led by its exis ng investors Sequoia Capital, Tenaya
Capital and Nexus Venture Partners. It was set up by Milind Borate, Jaspreet Singh and Ramani Kothandaraman. The company
has clients all over the world and some of them include Pzer, Nasa, Saint Gobain, GE Energy and Louis Vui on. According to a
media report, the company claims to have an enterprise customer base of 3,000 with 2.8 million devices in 76 countries.
NASSCOM Cyber Security

Forensics Lab
NASSCOM hosts training ac vi es for police
ocers with the help of member companies.
The Cyber Lab in Pune has trained more than
2,500 police ocers ll date. NASSCOM
launched CopTech in January, 2011 with the
objec ve of helping the police force create a
framework for collec ng cyber intelligence.
InfoSec Opportuni es for the Indian market
Following are some of the areas that will
con nue to drive innova ons in the Informa on
Security domain in the Indian market:
RBI regula
ons: This would apply especially

to the Banking, Financial Services and
Ins tu ons (BFSI) industry with respect to
credit cards, online payments,authen ca on,
etc.
Aadhaar applica
ons: Infrastructure services

as well as specic applica ons
Telecom operators: Bigdata analy cs,

privacy, etc.
Ecommerce: Iden
ty, ewallets, transac on
security, etc.
47
Some large IT Service

companies with centres in Pune
and focusing on InfoSec
Presence of Product Corporates
Accenture
Symantec
Persistent
BMC So ware (also has its APAC Customer Experience Centre in Pune)
AurionPro SENA
Amdocs (Telecom Infrastructure & Networks Security)
GS Labs
Air ght Networks
Entrepreneurial Ventures
QuickHeal
Leading An virus Solu on
Druva
Oers integrated enterprise online backup, secure le sharing and data

analy cs for complete protec on and governance of endpoint data
Uniken
Enterprise Security So ware (remote connec vity pla orm)
MaxSecure
An virus and Privacy Protec on
ClubHack
Security awareness and Ethical Hacking
48
ENTERPRISE MOBILITY
ENTERPRISE MOBILITY
With contribution from Kiran Nataraj, Entrib Technologies
uchbandiedabout,withalotofhope,hypeandbusinessbuiltaroundthatterm,enterprisemobilityisnotjustabout
workrelatedappsonyoursmartphone.
Buildingappsisahighlycommodi sedac vity.Ge nganappbuiltisnowakintobuyingsomethingotheshelf(oroawebsite)!

Headsboweddownandngersfuriouslytypingorscrollingupanddown-afeaturethathasbecomeanintegralpartofurbanIndias
lifestyle.AccordingtoareportbyMorganStanley,Indiaislikelytohave519millionmobileinternetusersbyFY18.Ita ributesthe
expectedgrowthtofallinghandsetcosts,highersmartphonepenetra on,fasterbandwidthandhigherinternetcontentoronline
services.
Interes ngly,areportbymanagementconsul ngcompanyZinnovsaysOfthe750digitalstart-upsinIndia,around23.6%arein
themobilityspaceindica ngahealthyentrepreneurialtrendinthissegment.
Enterprise Mobility SCOPE OF WORK
hescopeofworkassociatedwithenterprisemobilitycanrangefromDeviceManagement(whichhas,forthe
mostpart,failed)toMobileBack-ends,MobileApplica onManagementandnotjustApplica onDevelopment,
withdebatesrangingfromHTML5basedtoNa veapps!TypesofappsrangefromApprovalappstoWorkforce
related apps to Marke ng-driven Catalog apps, etc. While most companies build their own apps, some choose to
outsourcethisbecauseofthelackofnecessaryskills.
AccordingtomarketintelligencermIDC,theenterprisemobilitymarketinIndiaisexpectedtogrowtoUSD1.8billionin
2017fromUSD394.3millionin2012ataCompoundAnnualGrowthRate(CAGR)of63%.
Startups
About the startup
Vaul ze
Pla orm for enterprise le sharing and sync (EFSS), mobile collabora on,
mobile content management (MCM)
HelpShi
CRM for mobile enabling customer conversa ons inside your app
Entrib Technologies
Mobile Workforce Produc vity Solu ons for Enterprises
QuadNode Technologies
Building clean, clu erfree and usable interfaces backed by solid and cra ed code
50
Selling
Source: Enterprise Mobility: Pu ng People First" jointly published by Aegis School of Business & Telecommunica on and PricewaterhouseCoopers (PwC)
THEENTERPRISEMOBILITYECOSYSYTEM
an you sell a product/solu on to an enterprise? Sure you can, but the biggest challenge for product companies is the
Build vs Buy factor, especially in the Indian market. Solu ons cannot cover just the mobile part and hence you will not
nd many mobileonly product companies in the enterprise space. A lot of companies have frameworks, libraries and
pla orms built, which gives them some level of dieren a on while selling Mobility Services; but they are s ll not selling a
product or a solu on. Solu ons need to solve specic problems and mobility happens to be incidental. One example is when we
started out to build an app for the billing of piped gas meter readings and ended up building a complete billing solu on. Our
latest product/solu on oering has mobility as a very small part of it.
Technology Viewpoint
nterprise Mobility Ecosystem will have pla orms (backends and backend as a service) that would require skills in
Node.js, Java, .NET and apps that need to be either Na ve or Hybrid with skills in iOS, Android, Windows and HTML5.
Our recommenda on for an enterprise to go mobile is to embrace HTML5 Hybrid Apps, get skills in building JSONbased
REST APIs, technology skills such as HTML5, Angular.js, and on the backend the ability to roll out REST APIs on exis ng JAVA or
.NET pla orms. Node.js is increasingly becoming popular in producing quick solu ons. Today you can build an en re solu on
using JavaScript right from the backend (using Node.js and MongoDB) to the frontend (using Bootstrap, Angular.js, etc.). Both
these suit the cloud delivery models as well as onpremise solu ons.
Talent availability in Pune is an issue for startups. You will get interns and fresh graduate candidates, but good mid to senior level
technical talent is hard to nd and a ract. It is rela vely easier to train people in the use of languages such as HTML5 and
JavaScript (and related frameworks) where the main skills required are the right a tude and the ability to t into the startup
culture.
5451
| 55
Opportunities in Pune
Pune has a lot of manufacturing companies that want to do something in mobility.
We have seen the following opportunities come up:
01
02
03
Marke ngdriven apps (such as eventbased or product catalog)
Apps for managementincluding Approvals, Dashboards, etc.
Apps for workforceThis is where there is a lot of scope but it is a fragmented market
with bigger enterprises wan ng to build their own apps, making it dicult to sell to the
small and mediumsized business (SMB) space because of its nature.
ne's approach to this has to be domainbased and not necessarily to sell enterprise mobility. Enterprise mobility now
becomes an excuse to change your business processes, move towards faster decision making and more real me data.
Having said that, the whole ecosystem, in order to serve the SMB segment might end up being very similar to erstwhile
fabrica on shops. This will give rise to a whole lot of IT (mobile fabrica on) shops (startups) in the next few years. It will
eventually follow a growth and consolida on cycle.
THE WAY FORWARD

Making people mobility ready
Organisa ons will need to evolve an en re support ecosystem around enterprise mobility. This necessarily includes resources
in the technology department adept at the design, development, deployment and maintenance of devices and applica ons.
With the prolifera on of devices, the mobility support team will need talent adept on mul ple technology pla orms, in case
organisa ons choose to support mul ple device types.
New governance model for greater acceptability
Enterprise mobility has roots in the personal domain. Organisa ons need to be cognizant of the fact that unlike other domains
of professional life, the extent to which they can inuence and impact the rela onship between the user and his or her device
will always be limited. Organisa ons have to understand that enterprise mobility calls for a cultural shi in organisa onwide
governance.
Enterprise mobility has to be the business of business
Enterprise mobility con nues to be an individual user led phenomenon. The organisa on is just an enabler, reac ng to the
opportunity of gaining greater produc vity from and engagement with key stakeholders, in a hyper compe ve marketplace.
However, the dieren ator here will rest in how the organisa on chooses to react to the evolving mobility landscape. It is
impera ve that this is led from the top. The senior leadership of the organisa on has to ensure that enterprise mobility is
embedded in their stakeholder strategy. All three, people, processes and technologies, will need to be considered when
incorpora ng mobility into organiza onal strategy.
Managing legacy systems to support enterprise mobility
Enterprises will need to establish a gradual rollout plan involving the following:
a) Organisa ons upgrade legacy systems or create intermediate systems in order to enable mobility.
b) Organisa ons change or remove legacy systems that impede mobility and establish new systems.
Seamless experience between mobility and reality
Organisa ons are challenged with ensuring that customer experiences with the service or product and the brand are seamless
across all channels, including the mobility channel. This implies that the brand DNA needs to be adhered to for mobility
solu ons exactly the same way organisa ons have transposed the brand experience onto web interfaces. Similarly, the
organisa on cannot have two dis nct sets of rules for mobility and nonmobility usage for employees.
Source: h p://www.pwc.in/en_IN/in/assets/pdfs/publica ons/2013/enterprisemobilitypu ngpeoplerst.pdf
52
PubMa c
PUNE STARTUP
ORIGINS
3 enterprises spawning 30 startups
Usable Bytes (Kumar Bhot)

Mind ckle (Krishna Gopal Depura, Mohit Garg,
Nishant Mungali, Deepak Diwakar)
CarIQ (Sagar Apte, Deepak Thomas)
Yukta (Aditya Bhelande)
Agnie So ware (Pandurang Pa l)

Agility Digital Media (Vivek Gupta)
Touchmagix (Anup Tapadia)
Teedback (Hetal Rach)
JobbersPark (Dhaval Makawana)
Homelight (Drew Uher)
Visualized (Eric Klotz)
Persistent Systems
Veritas/Symantec
TriVision (Hemant Ramnani)
Pubma c (Mukul Kumar, Anand Das)
Al zon (Vinay Nathan)
Druva (Jaspreet Singh, Milind Borate, Rick
BookEazy (movie ckets) & Dubzer (Anjali Gupta,

Santosh Dawara)
Coriolis (Barnali Ganesh)
Druva (Milind Borate)
Entrib (Kiran Nataraj, Swapnesh Shirolkar)
goS ckies (Vinod Kulkarni)
Powles)
Sapience (Shirish Deodhar, Madhukar Bha a,
Hemant Joshi, Shekhar Pulekar)
Vaul ze (Anand A. Kekre, Ankur Panchbudhe,
Anand Gadgil, Yusuf Ba erywala, Sunil Sapra)
Clarice Technologies (Sandeep Chawda,
mSauda (Samir Karande)
Shashank Deshpande, Hemant Joshi, Anand
inDNA (Aditya Phatak)
Hariharan, Vipin Shankar)
kPoint (Shridhar Shukla)
CarIQ (Sagar Apte)
MobiPrimo (Aditya Kulkarni)
Coriolis (Basant Rajan, Samir Desai, Ganesh
Vizury (Vikram Nayak)
Source: h p://www.quora.com/Whatarethemostprolic2ndgenera onstartupmaasinIndiaandwhichstartupshavetheyderivedtheirDNAfrom
AdElement (Abhijeet Kamble)
Varadarajan)
Dishoomit (Hrishikesh Rajpathak)
Themeefy (Titash Neogi)
Sapience (Da aprasad Kamat)
ReliScore (Navin Kabra)
GSLab (Shridhar Shukla, Asit Shah)
GSLab (Ajit Bhale)
53
SOCIAL
ENTREPRENEURSHIP
SOCIAL
ENTREPRENEURSHIP
With contribution from Shekhar Potnis & Maneesh Bhandari,
co-leads TiE Social Entrepreneurship SIG, Sombodhi Ghosh - Aakar Innovations
and Mahesh Kankal, Villagineer
ocialEntrepreneurshipisarela velynewconceptanddierentdeni onshavebeenusedtodescribeit.Whilethedeni on
ofasocialenterpriseiss llunderdebate,itiso endenedasanorganisa onworkingtowardscrea ngrelevantsolu onsto
signicantsocialproblemsinaself-sustainablemodel.Suchorganisa onscanbepurelyfor-protorganisa ons,not-for
protorahybridofboth.
Amajorityoftheseorganisa onsworkwithwhatiscommonlyreferredtoasthebo omoftheeconomicpyramid,addressing
challengesinHealthcare,Educa on,Logis cs,SupplyChain,Agriculture,FinancialInclusion,EnergyoraccesstoTechnology.These
organisa onsareo enclassiedunderthesocialtagbyvirtueofthepopula onsegmenttheyserve,orbythegeographytheywork
inorpurely,onthebasisofthebusinesssectorinwhichtheyoperate.
However,acommontrendobservedistheabilityoftheseenterprisestoworkwiththepoorersec onsofsocietyandprovidethem
accesstoproductsorservicesatalowercost,therebyopera ngonlowermargins.Theirbusinessbecomesviableonlyduetothe
largevolumesthattheytarget.Anothercommontrendisthattheseorganisa onsfocusonatriplebo omline,combiningthe
elementsofnancialreturnswithsocietalimpactandenvironmentalviability.
Industry Standard - Concept of Triple Bottom Line

Crea ng VALUE for SHAREHOLDERS and SOCIETY alike
Typical Measure
Source: Basis Bay
Social
Environmental
Economic
(People)
(Planet)
(Prot)
Labour prac ces
Air quality
Sales, prots, ROI
Community impacts
Water quality
Taxes paid
Human rights
Energy usage
Monetary ows
Product responsibility
Waste produced
Jobs created
5855
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unes startup ecosystem is evolving, thanks to the excellent educa onal

ins tu ons and its proximity to Indias commercial capital, Mumbai. Pune also
has had the culture of doing good for a long me and has a number of good
Corporate Social Responsibility (CSR) ini a ves, Charitable Founda ons, Non
governmental Organisa ons (NGOs) addressing many important issues, in addi on
to making the social change sustainable. These factors can aid the crea on and
growth of social enterprises in and around the city.
Sustainable
Society
Planet
my
Peo
p
le
no
Eco
Source: Ecopreneurist
As a rela vely nascent industry, the social enterprise ecosystem in Pune has seen a
phenomenal diversity and innova on in the past two decades. With some of India's
leading social enterprises working out of Pune, the city has witnessed a range of
dierent technologies, services and business models trying to address cri cal social
issues.
There is an increasing trend of many organisa ons being set up, which are providing robust last mile connec vity with respect to
various services and products, to the rural masses. There is also an increased number of social startups which are trying to
bridge the urbanrural gap by working on agroprocessing, be er product margins for rural produce and lowpriced, higher
quality product access to the bo om of the pyramid.
The sector has seen an inux of funds more than USD 1 billion per year since year 2012. With increased focus on access to
investments and over 300 plus impact investors already present in India, this sector is only just gearing up for growth.
Pune has a sizable number of social enterprises across dierent sectors. While none of the Impact Venture Capitalists (VCs)
have a direct presence in Pune, some such as Unitus Seed Fund and Villgro have their extended teams based in Pune. A number
of angel investors are also looking to invest in early stage social enterprises.
These impact investors typically invest in organisa ons with an ability to create high levels of impact in their chosen sector, while
crea ng muted nancial returns for the investments they raise. They typically invest what is commonly referred to as pa ent
capital where they expect returns over a period of me, typically ranging between 510 years.
Impact investments in Punebased Social Enterprises

Business
Sector
Product
Support from
Organisa ons
Ecozen
Energy/Agriculture
Solar based micro

cold storage
Kisan, MCCIA,
TiE Pune
Suryodaya
Micro Finance
Ins tu on
Micro loans
Lok Capital,
Aavishkaar
DripTech
Agriculture
Drip Irriga on
Khosla Ventures
3S Shramik
Sanita on
Portable Toilets
responsAbility,
Aavishkaar
Bo om of
Pyramid Energy
and Environmental
Innova ons
Energy
Solar Ligh ng
Vigyan Ashram,
Jnana Prabodhini
Key Investor(s)
Villgro
World Bank
56
Business
Sector
Product
Support from
Organisa ons
Envirot
Energy
Energy Ecient
Cooking stoves
Ambuja Cement
Founda on
First Energy
Energy
Biomass
Swayam Sikshan
Prayog (SSP)
Livelihood
Social Businesses
for Women
GramOorja
Energy
Solar (Mini grid

power), Biogas
Bosch Solar Energy

AG, GIZ, MNRE
Shak Founda on,

Angel Investors
Samagra
Sanita on
Incen ves for

sanita on access
for urban poor
Pune Municipal
Corpora on
Bill & Melinda

Gates Founda on
FUEL
Educa on
Educa on &
Career Counseling
Ashoka,
UnLtd India, Villgro,
Deshpande
Founda on,
Swades Founda on
Tirubaa
Technologies
Educa on
Cloud based
Digital
Interac ve
Solu ons for
various
educa onal
domains
Swas Agro
Agriculture
Disease Resistance
in Crops
Key Investor(s)
Shell Founda on
Started as a
subsidiary of
BP Energy
Selffunded
Selffunded
TiE Pune
Nurture Program
Selffunded
SocialEnterprises
basedelsewherebutndingaSupportSysteminPune
RURALSHORES
This social enterprise has set up a Rural Business Process Outsourcing (BPO) center in Dhawalgaon (80 km. from Pune)
with support from a Punebased high net worth individual (HNI).
AAKAR INNOVATIONS
Their team is se ng up a unit for sanitary napkin making equipment with an NGO called ASHA in Maharashtra with
support from a Punebased HNI.
6057
| 61
In emerging economies such as India, China and Brazil, the number of social ventures are on the rise. With
the backing of HNIs, impact investors and corporates, there is likely to be a sharp increase in innova ve
solu ons for the poorer socioeconomic groups with greater clarity on the return on investment in such
ventures
More pressure on mul stakeholder ini a ves
Leveraging of tradi onal distribu on reach of NGOs and Micronance Ins tu ons (MFIs) for products
and services
GLOBAL
AND
INDIAN TRENDS
AgriBiotech Cluster proposed by Finance Minister Arun Jaitley in the Union Budget 201415,
announced the se ng up of two new agribiotech clusters, one of which would be housed in Pune
Increased collabora ons between NGOs and social enterprises
Tradi onal NGOs hiving o a part of their exis ng opera ons into a fullyedged forprot enterprise
Increased investments by impact investors, HNIs and corporates who wish to leverage on their
brand value and presence
Global founda ons suppor ng social entrepreneurship ventures in India
Corporates looking to make their CSR projects selfsustainable and therefore looking to collaborate
with social entrepreneurs
Government of Indias OpenData ini a ves should also spur growth in various pla orms emerging for
social entrepreneurs
Importantorganisa onssuppor ngSocialEntrepreneursinPune

WOTR
h p://wotr.org/
BAIF
h p://baif.org.in/
Jnana Prabodhini
h p://www.jnanaprabodhini.org/
Chaitanya
h p://www.chaitanyaindia.org/contactus
Vigyan Ashram
Jan Wani
h p://www.vigyanashram.com/Inner/InnerPages/Contact_us.aspx
Kisan
h p://janwani.org/
h p://www.kisan.in/
PublicSectorStakeholdersinPune
NABARD Pune
h ps://www.nabard.org/
Vasundhara
IWMP Pune
MACP Pune
h p://www.mahaiwmp.gov.in/
h p://macp.gov.in/
his sector is evolving due to be er coopera on among various stakeholders and increasing maturity level. As with any
other nascent industry, the social enterprise space has its own sets of challenges. Entrepreneurs who work in this sector
need high levels of pa ence and commitment as it is a long journey. There is no magic wand and one cannot expect quick
returns. The returns, when they come, will be muted and take a much longer me to realise than in tradi onal venture capital
backed organisa ons. Managing working capital requirements remains an important challenge. While organisa ons such as
IntelleGrow are trying to address this issue, the numbers and models are too few and the sector needs to mature more than
what it is today. However, the going is good so far and shows great poten al in the future as well.
58
BIOTECH
BIOTECH
With contribution from Dr. Vandana Sarda, CSIR-Tech
tisprobablyoneoftheleastunderstooddomainsby
thelaypersonbutonethathasabigimpactonhuman
1.7%
beings the biotechnology industry, which is
1.1% 0.9%
interchangeablyreferredtoasLifeSciences.Biotechnology
Bio-pharma
applies in sectors including pharmaceu cal, agriculture,

healthcareandenvironment.
Bio-services
31.7%
Bio-agri
Exports share of major biotechnology segments
Revenue from bio-pharma exports contributes
more than 64.5 per cent of total export revenues
in the biotech industry.
Bio-industrial
Bio-informatics
64.6%
Source: Indian Brand Equity Foundation's Indian Biotechnology Industry Analysis
Exports of biotechnology products from India

Between FY05 and FY13, revenue from exports increased at a
CAGR of 25.1 per cent to US$ 2.2 billion.
EXPORTS CAGR 25.1%

$2.2 Bn
FY 13
$2.1 Bn
Latest update: October, 2014
FY 12
$1.9 Bn
FY 11
FY 10
$1.6 Bn
FY 09
$1.6 Bn
FY 08
FY 07
FY 06
$1.4 Bn
$1.1 Bn
$0.8 Bn
Source: Indian Brand Equity Foundation's Indian Biotechnology Industry Analysis

Link: http://www.ibef.org/industry/biotechnology-india.aspx
60
ccording to the Indian Brand Equity

Founda on's Indian Biotechnology Industry
Analysis, the biotech industry is es mated to
grow to USD 11.6 billion by 2017 from USD 4.3 billion
in 2012. The report says the Indian government aims
to spend USD 3.7 billion on biotechnology (between
2012 and 2017) and has also designed the Na onal
Biotechnology Development Strategy to strengthen
the industry's human resources and infrastructure
while promo ng growth and trade.
Among the biotech clusters in India, Pune occupies a
prominent spot with a good research and training base
and suppor ng infrastructure.
V i r o l o g y, I n s t u t e o f B i o i n f o r m a c s a n d
Biotechnology and Na onal Ins tute for Cell Science.
The city produces thousands of graduates, post
graduates and doctoral graduates in the biotech
stream every year. Campus placements help them gain
entry into premier research ins tutes for further
training.
Pune is also home to centres that provide assistance to
entrepreneurs, whose interests lie in the eld of
sciences, especially biotechnology and it is no surprise
that the presence of a good ecosystem has enabled
the emergence of several startups in this sector.
Of the reputed research ins tutes in Maharashtra,

50% of them are in and around Pune including
Na onal Chemical Laboratory, Na onal Ins tute of
Opportunities
Vaccines and recombinant therapeu cs are the leading sectors driving the biotechnology industrys growth in India
Newer therapies are an cipated to launch in the next few years; prominent among these are monoclonal an bodies products,
stem cell therapies and growth factors
The countrys huge popula on places it among the worlds largest markets for vaccines
Stem cell research, cell engineering and cellbased therapeu cs is another area, wherein India will cashin on its exper se
India has the poten al to become a major producer of transgenic rice and several gene cally modied (GM) or engineered
vegetables
Hybrid seeds, including GM seeds, represent new business opportuni es in India based on yield improvement
The R&D sector has huge poten al; many opportuni es have been created with a number of foreign companies inves ng in
contract research
India oers a suitable popula on for clinical trials because of its diverse gene pools, which cover a large number of diseases
Some other poten al areas of development include medicinal and aroma c plants, animal biotechnology, aquaculture and
marine biotechnology, seri biotechnology, stem cell biology, environmental biotechnology, biofuels, biopes cides, human
gene cs, genome analysis, and others
Source:IndianBrandEquityFounda on'sIndianBiotechnologyIndustryAnalysis
Some major corporates in the Biotech industry in Pune

Serum Institute
of India
Praj Industries
Emcure
Pharmaceuticals
Advinus
Therapeutics
SciGen
Biopharma
Lupin
Pharmaceuticals
(Global R&D
Research Center)
6461
| 65
Venture Centre by the Na onal Chemical Laboratory has a Bioincubator supported

by BIRAC, which is hos ng companies such as Shantani Proteome Analy cs,
Shashwat Oorja and Seagull Biosolu ons.
Infrastructure
Support for
Entrepreneurs in
the Biotech
industry
in Pune
Bioincubator, University of Pune (proposed)

Interna onal Biotech Park (A joint venture between Maharashtra Industrial
Development Corpora on (MIDC) and TCG Real Estate) is the largest developed
biotech park in India which provides space for R & D as well as for manufacturing
purposes
AgriBiotech Cluster proposed by Finance Minister Arun Jaitley in the Union Budget
201415, announced the se ng up of two new agribiotech clusters,
one of which would be housed in Pune.
Some Biotech Startups in Pune
Drug discovery technology company oering proprietary chemical proteomics

(largescale study of proteins), Incubated by Na onal Chemical Laboratories
Venture Centre; Investors: Technology Development Board, India Innova on
Fund, Blume Ventures later
Acton Biotech
Gene c tes ng to iden fy and possibly prevent diseases and suggest diet and
exercises
Abgenics
R&D company supported by the Gates Founda on, is ac ve in the area of

developing novel therapies for animal and human health
62
PUNE
ENTREPRENEURIAL
ECOSYSTEM
10
PUNE ENTREPRENEURIAL ECOSYSTEM

- SUPPORT ORGANISATIONS
TiE Pune
Part of the global TiE worldwide community of entrepreneurs, TiE Pune Chapter won the Best Turnaround award at the TiE
Annual Global Retreat 2013 in Athens, Greece. They competed with 61 chapters globally, and were selected from 5
nalists.
TiE Punes typical annual calendar consists of approximately 20 My Story Sessions (where successful entrepreneurs
talk about their startup story), 20 Breakfast with TiE sessions morning mee ngs with a discussion around a theme,
20 half/full day workshops on various topics related to startups, Stree Shak fellowships and two, 6month long
Nurture programs for early stage startups. This is apart from the agship event TiECon
So ware Exporters Associa on of Pune (SEAP)

The So ware Exporters Associa on of Pune established in 1998, started out as government liaison for member
so ware companies se ng up opera ons in the city. It now represents over 125 so ware and manufacturing
companies based in the city for greater collabora on with the focus to foster a vibrant ecosystem in Pune that enables
business and social growth through hightech products and services
A er 3 successful years, PuneConnect has quickly become one of Punes most important events for startups. The idea
behind the event is to allow the best startups in Pune, a pla orm where they can nd customers, mentors, business
partners, aliates, and investors amongst Punes large established companies IT/ITES, R&D, Manufacturing,
Automo ve etc. PuneConnect represents a oneofitskind ac vity that bridges the gap between the new companies
and the established ones. Last year it a racted an audience of 1000+
Pune OpenCoee Club (POCC)

Part of the global OpenCoee Club network, POCC boasts of 12000+ online users, perhaps the largest in the world. A
number of startup clubs are hosted by POCC under a single umbrella punestartups.org
Since 2008, the online forum and Google mailing list has complemented oine events and regular gatherings. Startup
enthusiasts meet every rst Saturday of the month to organise realworld, community driven, informal meetups to
share, network and grow with over 100 entrepreneurs a ending
64
PuneTech
PuneTech.com, a goto website for everything about Pune and technology, is a noncommercial forum intended to
bring together all informa on about interes ng entrepreneurial/technology ventures in Pune the companies, the tech
user groups and organisa ons, the people, the technologies, the news and the events
Within a short span of existence, PuneTech has created a strong pool of 10000+ daily subscribers and visitors. It also
serves the informa on of all the entrepreneurial events happening across Pune in an exclusive event calendar
MCCIA
Mahra a Chamber Of Commerce Industries & Agriculture (MCCIA) is celebra ng its 80th birthday this year, having
played a signicant role in accelera ng the industrial and economic development of Pune region since 1934
Its 30 commi ees consis ng of reputed experts, professionals and entrepreneurs are proentrepreneurship and host
various Startup ini a ves at their premises at the ICC Trade Towers
NASSCOM
NASSCOM Pune chapter started in 2005 to build local ac vi es, and broad base na onal ini a ves at a regional level.
There is a big thrust on addressing local issues with the Government like Octroi/LBT exemp on, MPCB, exemp on from
compulsory holiday for IT/ITES Industry etc. NASSCOM Pune secretariat is also engaged in developing Tier 2 and Tier 3
ci es as the next preferred IT/ITES des na ons with specic focus on Nagpur, Nashik, Kolhapur and Goa
Interes ngly, the NASSCOM 10k Startups program today a racts close to 11% of total applica ons from Pune every
year and the EMERGE 50 Awards 2014, saw 16%. NASSCOM Pune organises large annual calendar events like
NASSCOM Engineering Summit, NASSCOM GIC Conclave, NASSCOM EMERGEOUT Conclave, NASSCOM Game
Development Conference, NASSCOM Product Conclave along with workshops, seminars, webinars and speakers club
events where broader level issues are discussed. The focus of such sessions is usually on technology, business,
regulatory mechanisms, and talent development
Venture Center
Venture Center is a Government supported Technology Business Incubator (TBI), hosted by the Na onal Chemical
Laboratory, Pune, specializing in technology startups oering products and services exploi ng scien c exper se in
the areas of materials, chemicals and biological sciences & engineering
It oers advisory services, scien c support and also conducts various events, workshops and training programs apart
from seed inves ng in startups. Some of the incubatees and investees (startups) of Venture Center include: Shantani
Proteome Analy cs, Seagull Biosolu ons, Abgenics, ANTfarm, Sofomo Embedded Solu ons, and Periwinkle
Technologies
Startup Leadership Program (SLP)

The Startup Leadership Program, a global entrepreneur discussion/training group started its Pune Chapter in 2012
Some notable names from the Pune SLP fellows include ANTfarm Robo cs, CARiQ and Al zon
6865
| 69
SME Joinup
SME Joinup, Indias First Business Mall is based out of Pune. It has successfully developed a Business Development
Pla orm for small businesses, a network of 40,000 + businessowners & decision makers, 5000+ service providers
across 200+ services and 400+ investors and is ranked among the top 5 B2B websites na onally
Through various avenues and notably, the Great Indian Small Business Fes val, it has created a transac onal pla orm
which smoothly connects various service providers with other businesses solici ng over 250 requests for various
services every month
Trak.in
Founded in 2007, Trak.in, a premier Indian Tech, Web & Mobile portal was started with the objec ve of keeping the
readers in touch with the latest Indian Business and Startup buzz
A rac ng over a million page views every month, it frequently nds men on in reputed media channels
NEN
NEN is Indias largest and most dynamic community of new and future highgrowth entrepreneurs, with over 70,000
members in 30 ci es and 470 top er academic ins tutes in India as partners
It is associated with 11 colleges in Pune, thus suppor ng 11 Ecells on the whole, involving 125 students on an
average per college. Reportedly 2535 Startups emerge every year from the Ecells supported by NEN in Pune and ll
date, 124 Startups have been supported/incubated by NEN in Pune
Sparkpluggers Innova on Lab

Sparkpluggers Innova on Lab is dedicated to developing the entrepreneurial ecosystem and igni ng Startup growth
by providing an end to end pla orm for ideas to ourish via systema c workshops, competency building, mentoring
and networking
Chai Pe Charcha, Master Class, ReInvent and Innova on Lab are some of the key ini a ves of SIL. These ini a ves
have impacted 1000 plus individuals during the short dura on of 6 months of existence
IIT Bombay Associa on Pune Chapter

The Pune chapter started in 2002 and now comprises of 1500+ alumni with a focus to promote networking among
alumni and also between alumni and the Ins tute
It organises several events throughout the year and is proentrepreneurship. Their agship event, Innova ons Pune,
showcases novel ideas in prac ce processes, products and applica ons from varied elds such as medicine, agriculture,
mechanical/electronic/chemical technology, IT products, etc.
Visit http://punetech.com/dirhttp://punetech.com/directory/ for more

THINK
THINKPUNE
PUNEREPORT
REPORT2014
2014
66
PUNE SUCCESS STORIES
PUNE SUCCESS STORIES

Druva
Company/Product:
Advanced enterprise data protec on solu ons for data at the edge of corporate networks. Its
unique applica onaware deduplica on technology delivers 10 mesfaster backups and
90percent reduc on in storage requirements. Ranked #1 twice in a row by Gartner for
Enterprise Endpoint backup.
Started by:
Founded in 2011 by Milind Borate, Jaspreet Singh, Ramani Kothandaraman in 2008 in Pune.
Moved headquarters to Sunnyvale, CA. The tech team is well established in Pune.
Current Stage:
3000+ customers and 2.8 million+ devices across 76 countries. Aims $80m revenue by
201516.
Funding Received:
$67 Million in 4 Rounds from 5 InvestorsTenaya Capital, Nexus Venture Partners, Sequoia
Capital, EMC Ventures, IAN
Most recent funding:
$25 Million Series D on August 6, 2014
PubMa c
Company/Product:
Technology pla orm powering programma c adver sing strategy of leading digital publishers
and premium brands. Ranked by Deloi e as one of the fastest growing companies in the US
Internet sector in both 2012 and 2013, it recently acquired Mocean Mobile, one of the largest
mobile ad serving and mone za on pla orms, for $15.5M.
Started by:
Founded in 2006 by Rajeev Goel, Amar Goel and Anand Das, it has eight oces around the
world in the U.S., Europe, Asia, and Australia
Current Stage:
Serves over 200 adver sing partners and over 40 of the comScore top 100 publishers
Funding Received:
$63 M in 5 rounds fromAugust Capital, Draper Fisher Jurvetson, Nexus Venture Partners,
Helion Ventures, Silicon Valley Bank & Nokia Growth Partners.
$13 M in February, 2014
68
Quick Heal
Company/Product:
Global computer security so ware providing IT security solu ons to protect PCs, Macs,
Mobiles, Tablets, Servers and others.
Started by:
Founded in 1993 by Kailash Katkar and Sunil Katkar in Pune and has branches in countries like
Japan, Africa and the UAE, planning to expand into the US and Europe in the next 1218
months.
Current Stage:
~35 per cent market share in the country and 6 million ac ve users, Rs 260 crore revenue
Funding Received:
Backed by Sequoia Capital; has raised $13 million from the VC fund in August, 2010
RISING STARS
Sapience Analy cs
Company/Product:
Innova ve, patent pending so ware product delivering a 20 plus percent gain in organiza on
produc vity, without requiring any change in exis ng process.
Started by:
Founded in 2009 by Shirish Deodhar and three cofounders.
Current Stage:
100,000+ users across 7 countries and over 60 customers, including ve of India's top ten IT
companies, four Fortune Global 200 and several billion dollar enterprises, 60 plus installa ons
and over 60,000 users, targe ng to reach 500,000 users in India in next 23 years and spread
to developed markets like the US, Europe and East Asia.
Funding Received:
$8.1 M from Indian Angel Network and Seed Enterprises
Series B investment of $7.4 M from Orios Venture Partners in October, 2014
7269
| 73
Uniken
Company/Product:
Market leader in providing rapid provisioning and secure delivery of enterprise digital services
to millions of users, on untrusted devices and networks. 3 patents and more on the way,
awarded NASSCOM EMERGE 50, 2014
Started by:
Founded by Sanjay Deshpande, Prakash Salvi, Nanjundeashwar Ganapathy, and Nilesh

Dhande, in 2003
Current Stage:
1.3 million users across banks and enterprises in India. Oces in Pune, Bangalore, Mumbai,
Delhi and Israel, $1.2 million in revenues, growing 100% YoY.
Funding Received:
$5.9 Million in 2 Rounds
$4.9 M from Nexus Venture Partners in January, 2014
Swipe Telecom
Company/Product:
Innova on centric mobility company oering widest range of Androidbased tablets and
fablets with a current por olio of 23 devices. First rm in India to launch a 3D tablet, as well as
a tablet customised for kids. Has 11 patents in nanotechnology. 7% market share captured of
the Tablet PC market in India and planning to enhance it to 12% in the next scal year. Also,
planning to expand to SAARC, European countries.
Started by:
Founded in 2012 by Shripal Gandhi and Aman Gupta with oces in Pune and Sacramento, CA
Current Stage:
Approx Rs. 100cr.
Funding Received:
$5 M from Kalaari Capital in April, 2014
TastyKhana
Company/Product:
An online food ordering service
Started by:
Founded in 2007 by Shachin Bhardwaj, the company operates 8 ci es, with 9000+
restaurants and has catered to approximately half a million customers ll date
Current Stage:
9000+ restaurants, 8 ci es, 5lac+ orders served. Revenue INR 1.5cr+
Funding Received:
$5M from Delivery Hero in June, 2013
70
FirstCry
Company/Product:
Online baby and kids products retailer
Started by:
Founded in 2010 by IIM alumni, Supam Maheshwari and Amitava Saha
Current Stage:
over 70,000 baby and kid products across 400 brands and over 5 lakh customers. Revenue
INR 100cr+
Funding Received:
$29 M from IDG Ventures, SAIF Partners, Temasek and Vertex Venture Holding
$15 million in Series C
Al zon System Pvt Ltd

Company/Product:
BigData/IOT Product company focused on the Industrial Internet oering a scalable pla orm
to manufacturers to build intelligent connected devices and manage them from the cloud.
Started by:
Founded in 2013 by a group of techies Vinay Nathan, Yogesh Kulkarni and Ranjit Nair
Funding Received:
Undisclosed amount from The Hive, Infuse Ventures and $100,000 by Persistent Ventures.
Sokra
Company/Product:
India's leading online adver sing agency and Google's largest preferred partner in India.
Started by:
Founded in 2009 by alumni of top interna onal Bschools, Ashish Mehta, Santosh
Gannavarapu, Anubhav Sonthalia, Rahul Kulkarni and Kaushik Paranjpe
Current Stage:
100+ customers with brands across dierent ver cals and sectors, including DTH, telecom,
FMCG and banks, driving over 12 million monthly visits to adver sers by managing over 100
million ac ve ad en es on a real me basis. Grown revenues by 2006% over 20112013
Funding Received:
$ 1 M Series A funding from Inventus Capital Partners in March, 2011
TripHobo
Company/Product:
TripAdvisor of i neraries with the largest repository of user generated i neraries, oering
travelers across the globe, a unique and fun way to plan their trips.
Started by:
Founded in 2012 by Praveen Kumar, Karthik Ramchandra and Saket Newaskar
Current Stage:
30000+ user created i neraries and curated content for close to 200 top tourist ci es
worldwide makes it the largest repository of user generated trip plans. 1.5 mn unique visitors
a month mainly from US and UK
Funding Received:
$3.5 million Series A funding from Kalaari Capital in June, 2014. $400000 raised
from a Pune based angel investor earlier.
7471
| 75
MindTickle
Company/Product:
Online games for companies to make induc on of newcomers and learning programmes for
employees more fun. Selected as 2013 Red Herring Top 100 Global and won Red Herring
Asia 100 awards
Started by:
Founded in 2011 by Deepak Diwakar, Mohit Garg, Krishna Depura and Nishant Mungali
Current Stage:
56,827 people in various organiza ons directly benet from using MindTickle.
Funding Received:
$1.8M funding from Accel Partners and Moneta Ventures in October, 2014
Vaul ze
Company/Product:
An Enterprise pla orm providing security for data loss and compliance risks that arise due
to le sharing and workforce mobility. Winners of Frost & Sullivan Awards2014 for
Product Innova on LeadershipEnterprise Mobility Security
Started by:
Founded by IITB alumni, Ankur Panchbudhe and Anand Kekre in 2010, with headquarters in
Pune and oces in USA, Singapore and MiddleEast.
Current Stage:
Presence in more than 50 countries including USA, Europe, APAC, MEA through its channel
networks. Expec ng $75m for 201516.
Funding Received:
Undisclosed amount of Series A funding from Tata Capital in July 2013
Rolocule Games
Company/Product:
Game development studio crea ng realis c, casual and social video games for tablets and
smartphones. Award for mo on gaming technology, Peoples Choice Award at the 8th
Interna onal Mobile Gaming Awards in Barcelona
Started by:
Founded in 2010 by Rohit Gupta & Anuj Gupta with headquarters in Pune
Current Stage:
1.5 million downloads in more than 100 countries
Funding Received:
Undisclosed amount from Mumbai Angels, Blume Ventures and CIIE
72
daVIZta
Company/Product:
Revenue analy cs company, working to service strategic decision making needs of clients
and build innova ve revenue analy cs applica ons with sophis cated visual insights.
Started by:
Founded in 2010 by Krishnan Padmanabhan, a New York University alumnus and Shekhar
Yerramilli, an IIMA alumnus
Current Stage:
Named as one of the 50 fastest growing New Jersey Companies and one of the 'Best Places to
Work' in New Jersey.
Funding Received:
Undisclosed amount of investment from angel investors
SmartCloud Infotech
Company/Product:
EndtoEnd services for apps and games on smart phones and cloud compu ng.
Winners of Red Herrings Asia 100 awards2013, NASSCOM Appfame 2013 award
Started by:
Founded in 2011 by Gajanan Sakhare and Ajit Pa l in Pune and oces in Nagpur and
Hyderabad and business oces in US, Canada, UK and Oman
Current Stage:
Key clients include Crowdstar Games, Games2Win, MVP Interna onal, Saturn Infotech,
Melstar Corpora on, Cog Work Studios, GR So Labs and more.
Funding Received:
Angel funding of Rs 4 crore from angels from Japan, US and India, Peter Relan of Studio9+
being one of those angels
Quali a So ware
Company/Product:
Scriptless test automa on pla orm that claims 5X improvement in produc vity and
reliability of test automa on. Awarded NASSCOM EMERGE 50, 2014
Started by:
Founded in 2011 by Rahul Chaudhary, Rajmeet Chhabda, Ravi Nukala, Kedar Joshi and
Sudhir Pa l.
Current Stage:
Approx $500K. Key customersUnited Na ons, Deloi e, MetLife, Pitney Bowes, ZS

Associates.
Kpoint Technologies
Company/Product:
Cloud based Do It Yourself pla orm for Training Virtualiza on facilita ng use of video
based content to enhance learning eec veness. Awarded NASSCOM EMERGE50, 2014.
Started by:
Founded in 2003 by Dr. Shridhar Shulka, Sunil Gaitonde and Atul Narkhede with oces in
Pune and Chicago
Current Stage:
200,000 business users thorugh 50+ enterprise customers.
Funding Received:
Incubated by GS Lab, Pune
7673
| 77
EARLYSTAGE
STARTUPS
ShopSocially
Company/Product:
ROIdriven SaaS social commerce pla orm enabling online businesses to embed social
experiences on the website or email. Bagged the Technology Genius Award for
Social Commerce at LinkShare Golden Link
Started by:
Founded by IITK alumni Jai Rawat and Samir Palnitkar, in 2009
Current Stage:
Grew by over 1000% in 2013. Used by hundreds of websites including Target, CBS, HBO,
Show me, American Apparel, TripAdvisor, NBC Universal, Symnatec.
Funding Received:
$2.9M seed and Series A funding in 3 rounds from 6 investorsMetamorphic Ventures, XSeed
Capital, Valhalla Partners and other angel investors
Scandid
Company/Product:
Started by:
Price comparison engine and coupon aggregator for online stores.
Started by:
Founded in 2012 by Madhur Khandelwal and Sushil Choudhari
Funding Received:
$250,000 in angel funding from Sandeep Johri and other angel investors based out of Silicon
Valley and New York in May, 2013
Highpoint/Addi onal
info:
Winners of NASSCOM EMERGE50 2014 Award
Framebench
Company/Product:
Cloud based communica on pla orm for storing and sharing crea ve assets, allowing
remote teams and clients to review and host discussions or feedback on them in real me
Started by:
Founded in 2012 by Rohit Agarwal and Vineet Makran, alumni of Birla Ins tute of Technology
and Science
Current Stage:
Over 1,000 companies have used Framebench including HBO and Unilever. Its latest GMail
annota on tool saw 6000 downloads in 2 weeks.
Funding Received:
Angel investment of $150,000 from Blume Ventures, CIIE and other angels investors in
January, 2013
74
CarIQ
Company/Product:
Intelligent plugin unit to remotely manage, monitor, and interact with your vehicle,
making cars smarter by IOT. Winners of Qprize Persistent Systems awards
Started by:
Founded in 2013 by Sagar Apte
Current Stage:
More than 200 customers using the pla orm in India.
Funding Received:
Seed funded by investors from UK, Singapore and India
Wicfy
Company/Product:
Social discovery pla orm enabling users to nd the lowest prices of products in their ci es.
Won NASSCOM Emerge 50 and Red Herring Asia 100 Awards
Started by:
Founded in 2010 by Arun Purohit and Amitabh Agarwal
Current Stage:
Over 4000 registered users and over 60,000 unique users ll date
Funding Received:
$403.1 thousand in rst two rounds from Ecosystem Ventures and Adrian Morger
Recent Funding:
Third round of $203.1 thousand Ecosystem Ventures in July 2013
Autowale
Company/Product:
24x7 dialanAutoRickshaw service with the vision to develop smart and ecient commute
solu ons for Urban India. Won GSF 2011 and Rickshaw Rising 2014.
Aquired AyAuto in 2012.
Started by:
Founded in 2010 by IITK alumni, Mukesh Chandra Jha and Janardan Prasad
Current Stage:
>1 lakh customers through 1000+ auto drivers
Funding Received:
2 crore angel funding from Global Super Angels in 2012
75
Func on Space
Company/Product:
Social learning network with complete ecosystem (ar cles, video lectures, problem solving,
discussions, and networking) for par cipants from academia to corporate research
Started by:
Founded in 2012 by Adit Gupta, Sumit Maniyar, and Sakshi Adit Gupta
Customer/Revenue:
Users from over 190 countries, including students, professors and researchers from MIT,
Stanford, University of California, Berkeley and Los Angeles campuses, Indian Ins tute of
Technology campuses, Indian Ins tute of Science and other pres gious ins tu ons
Funding Received:
Undisclosed amount of seed funding from Nexus Venture Partners in April, 2014
Letsintern
Company/Product:
One of the largest pla orms connec ng students and organiza ons through Internship
opportuni es. Power of Ideas 2010 nalist.
Started by:
Founded in 2011 by Rishab Gupta, Pranay Swarup and Mayank Batheja
Customer/Revenue:
40000+ Internships. 34+ Ci es. 30+ Industries. 11000+Employers.
Funding Received:
Grant from Dept. of Science and technology and undisclosed amount of funding
from angel investors
Jombay
Company/Product:
Talent Assessment and Talent Analy cs pla orm for employers to make data driven decisions
around their peoplefor recruitment, performance management and employee development.
Started by:
Founded in 2010 by Mohit Gundecha and Suruchi Wagh
Customer/Revenue:
Million+ professionals proled through clients from leading companies like Ci bank, Nestle,
Taj Hotels, DSP Blackrock, Persistent Systems, GVK group, Quick Heal etc
Funding Received:
Funded by Nirvana Venture Advisors in August 2011
76
RECENT ACQUISITIONS
Hoopz
Company/Product:
Autosearch and content discovery solu ons for web pla orms.
Won Aegis Graham Bell Telecommunica on Awards 2012 by COAI in associa on with
Bloomberg TV. Nominated for Top 100 Asian Companies by RedHerring
Started by:
Founded in 2011 by Akash Sureka
Acquired by:
Persistent Systems in July, 2014
Dhingana
Company/Product:
An online Music streaming service oering a library of over 1 million free ondemand songs,
in over 42 Indian languages and genres for 10 million ac ve users,
Started by:
Founded in 2007 by Swapnil Shinde and Snehal Shinde
Acquired by:
Online music service Rdio in March, 2014
Buzzfactory
Company/Product:
360 degree social media agency & digital marke ng rm. Awarded
"Most Talented Social Media Professional of India 2014" by CMO Asia at the
Global Youth Marke ng Forum.
Started by:
Founded in 2009 by Neil Sequeira
Acquired by:
Qliktag So ware Inc. in July, 2014
77
Independence
brewing company
(Mundhwa Road)
STARTUP
Starbucks
HANGOUTS
(Aundh)
SICSR
(Model Colony)
(Pune Open Coffee Club/
start-up events)
MCCIA
Barista
(ICC trade tower)
(Law College Road)
CCD
(Baner Road)
Koregaon Park
ITI Road/
Crossword
(Aundh)
Vaishali/Roopali
Thoughtworks
ofce
(Yerawada)
(FC Road)
Magarpatta
City
Persistent
(SB Road)
Doolally
78
EVENT CALENDAR
EVENT CALENDAR
Venture Centre
IP workshops and Pune inventors network monthly
Weekend Ventures
Startup showcase events
Annual
Descrip on
ACM Compute
Annual Computer Science ResearchOriented Conference by the Associa on for Compu ng Machinery (ACM)
BioCrats
Persistent Systems ini a ve for the Life Sciences think tank
ClubHack
India's pioneering event for Empowering Innova on & Leadership in Informa on Security
Pune User Group

(PUG)
PLUG: Pune Linux
Users Group
CMG India Annual

Conference
Computer Measurement Group's event for 'Performance Engineering and Capacity Management'
Deccan Ruby
Conference: "Hou De"
Singletrack conference for Ruby enthusiasts
GNUnify
India's biggest Open Source conference
INETA DevCon
A conference of, for and by the developers organised by Pune User Group
InterIns tu onal Inclusive

Innova ons Corpora on (i4C)
Organised by top Execu ves from Punes Persistent Systems, Intel, Zensar, Deloi e, Kirloskars, KPIT to mentor
product innovators
TECH Groups
COLLEGE
~5480 members, 6 events annually
SIBM Symbiosis, Entrepreneurship Summit
~1000+members
Pune Ins tute of Computer Technology PICT/

Punetech Group
Tech Next
VALU: VIT Ac ve Linux Users Group, 1000+ members
Pune Google Developer

Group (GDG )
MCUG: MIT Computer Users Group
Pune Java User Group
EXPERTALKS
AmazonAWS Pune
IT Milan
RSS supported 2 day seminar for college students
So ware Developers
in Pune
Microso TechEd
Microso s technologies and product release showcase
Pune Ruby Users

Group
NASSCOM EmergeThe
EmergeOut Conclave
NASSCOM annual conference for startup customer connect
PuneJS
NASSCOM Game
Development Conference
3 day Conference for game developers
Pune Mobile
Developers
NASSCOM Product
Conclave
Product Startups showcase event
MongoDB Pune
User Group
PUG DevCon 2014
Yearly conference for Microso Technologies Developers
OpenStack Pune
PuneConnect
Pune's biggest startup event jointly organized by all stakeholders in the city
Pune Hadoop
User Group
Ruby Conference
(RubyConf India)
2day technical conference by the Ruby Community, Innova on & Technology Trust and Ruby Central Inc
Arduino /
Raspberry Pi
Tech For Seva
Sociotechnical conference on inclusive and sustainable social development
Big Data Meetup

Pune Chapter
Tech Marathi
Annual event for Marathi Tech enthusiasts
Neo4j India
Techsparks Pune
Yourstory agship event
Hacking and
Informa on Security
TEDx Pune
Independently organised TED event!
TIECon Pune
TiE annual event
UnPluggd Pune
NextBigWhat agship event
Frequently
Marathi Wikipedia
Marathi version of Wikipedia! 34,000 ar cles, 23,000+ registered users
NASSCOM
Workshops/Conferences
Pune Open
Coee Club
Sparkpluggers
Venture Centre
~501 members, 1 event annually
PythonPune
PHP User Group
167 members, ~2 meetups annually
PuneCocoa
~281 members, ~12 meetups annually
CloudStack
~187 members, ~7 meetups annually
PaaS & Bluemixdevelopers

inPune
Tech Marathi

Group interested in wri ng/transla ng tech
ar cles in Marathi
Monthly startup gathering

Entrepreneurship MasterClass
The Startup Centre
In50hrs: The idea to prototyping event
TiE Pune
My story Sessions, Tie Breakfast Sessions
Turing
Turing 100 Lecture Series
Pune Android App Developers/

Entrepreneurs meetup group
source:
8480
| 85
SEEDING CHANGE THROUGH INNOVATION

DRIVEN ENTREPRENEURSHIP.
IIM Ahmedabads Centre for Innova on Incuba on and Entrepreneurship (CIIE) is one of Indias leading centres catalysing
the entrepreneurship ecosystem in the country through its various interven ons and ini a ves. CIIE was setup by IIM
Ahmedabad in associa on with the Government of India to provide seeding and incuba on support with a focus on
technology and mass impact areas.
Bestseller Entrepreneurship
Publica on
Largest Entrepreneurship
Support Ini a ve
Commissioned and published by

CIIE, Stay Hungry Stay Foolish is
Indias bestselling entrepreneurship
publica on with around 500,000
copies sold in over 8 Indian
languages. SHSFs pioneering work
has made entrepreneurship
literature mainstream in India now.
With over 20,000+ ideas sourced,

Power of Ideas is Indias largest
entrepreneurship support
programme run by CIIE in
partnership with Economic Times
and Government of India. Over 4000
ideas have been provided with ac ve
mentoring support and over 100
ideas have been seeded, several of
which are viable ventures.
Indias First Cleantech

Focused Fund.
Indias First Accelerator

Programme
CIIE has setup Indias rst public

privateacademia fund focussed on
suppor ng early stage cleantech
entrepreneurs in India. Infuse is a
$20 million seedfund managed by
CIIE and invests $100k$1M in
aspiring cleantech entrepreneurs.
Partners include GoI, IFC, BP,
Godrej and others.
CIIE pioneered the concept of

accelerator programmes in India by
launching iAccelerator; focuseed
on internet, web and mobile start
ups. CIIE has since run over 10
accelerator programmes across the
internet, web, mobile, cleantech
and social enterprise sectors
accelera ng over 250 startups.
500,000+
Aspirants Inspired
30,000+
Ideas Scouted
4,000+
Aspirants Mentored
85+
Start-ups Seeded
81
PORTFOLIO HIGHLIGHTS
Over 80%
1:12
OVER INR 125 cr
of our por olios have raised external

valida on from VCs, nancial ins tutes
and angel investors within 2 years of
our support
for every rupee invested by us, our

por olio ventures have raised on an
average of Rs. 12 from other investors
have been raised by our investee

companies ll date
Over 1000
Less than 5%
Over 200
people are employed by our por olio

ventures
mortality rate of our ventures since

2008
ventures apart from incubatees have

been provided ac ve mentoring and
incuba on support
Contact Us
Centre for Innova on Incuba on and Entrepreneurship

Indian Ins tute of Management, New Campus
CIIEs ac vi es are carried out through an autonomous
nonprot en ty (CIIE Ini a ves) created and run under
the aegis of IIMA as per the Government of Indias
direc ons.
Vastrapur, Ahmedabad380015 (Gujarat)

Website: www.ciieindia.org
Email
: ciie@iimahd.ernet.in
Phone : +917966324201
8682
| 87
Pune has now become a centre of innova on, rst with regard to the manufacturing industries and followed by the
IT industry. Punes manufacturing industry has supported entrepreneurial ac vi es, evident from the emergence of
many smallscale units in the last 50 years or so. This has helped build a culture of Entrepreneurship and Innova on.
The rise of Pune in the last few decades as a major educa onal hub has also helped in drawing bright, young minds to
the city. The open and safe environment in the city has mo vated youngsters coming from all over the country to
se le here and engage in innova on ac vi es. The growth of Pune in the last few years in the eld of Informa on
Technology has fuelled the buildup of an Innova on ecosystem. The proximity to Mumbai has helped Pune build
strong connects with the nancial industry, laying the founda on for a strong startup ecosystem. This has further
been strengthened by the innova on focus of mul ple agencies such as CIIE, TiE, NASSCOM, Mahra a Chamber of
Commerce, etc, who have helped create the right environment for startups.
I am sure Pune will play a great role in the emerging Innova on ecosystem in the country.
Ravi Pandit(KPITTechnologiesLtd.)
Pune qualies as a top ranking des na on for startups due to its demographics where young, aspiring talents
pursue higher educa on at various colleges and research ins tutes of repute. They con nue to stay on because of the
easy living environment and opportuni es created by exis ng entrepreneurs/organisa ons of various scales. Pune is
highly suited for startups addressing Agriculture, Informa on Technology, Engineering, Biotech and Automo ve.
Pune has come a long way from being a tradi onal engineeringfocused city to a global and vibrant mul industrial
hub. Being a rst genera on entrepreneur with a passion for innova on, I feel the moment is now and wish the eorts
of CIIE the very best, along with my personal involvement
Pramod Chaudhari(PrajIndustriesLimited)
We see tremendous entrepreneurial poten al in Pune region. If it is channelised, this region will denitely be a hub
for innova on and startups. We, at MCCIA, are commi ed to promote entrepreneurship, which is a prerequisite for
sustained accelerated growth of a regional economy
Anant Sardeshmukh(Mahra aChamberofCommerceIndustriesandAgriculture(MCCIA))
THINK
PUNE
- November 2014

Pune Startup Report - 2014

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THINK

THE START-UP DESTINATION

Sameer Brij Verma(NexusVenturePartners)

THINK PUNE REPORT 2014

1.h p:// mesondia.india mes.com/city/pune/City-innovators-shine-at-IIM-A-compe

THINK PUNE REPORT 2014

The Resurgent Start-up Ecosystem

Navin Kabra, PuneTech

Team and Entrepreneur background

Immediate past experience:More entrepreneurs coming out of Corporates

Worked in another start-up

Cumula ve work experience: More mature entrepreneurs from Pune

Pune startup ecosystem is heavily inuenced by outsiders!

Rest of Maharashtra; 11%

Funding and revenue

Sources of funding while se ng up:

Borrowed from Family

Money made from previous

Revenue of Pune Startups

All gures in INR

Pune startups customer baseby Type

Educa onal Ins tu ons

Pune startups customer baseBy Domain

Pune startups customer base By Geography

(All Peths, Deccan, Shivaji Nagar, SB Road,

(Kothrud, Erandwane, Sinhgad Road, Katraj)

Seagull Biosolu ons Pvt. Ltd

(Nagar road, Kalyani Nagar, Koregaon Park,

(Hadapsar, Magarpa a, Lulla Nagar, Camp)

(Wakad, Hinjewadi, Baner, Aundh, Pashan, Pimpri Chinchwad)

Ecozen Solu ons

THINK PUNE REPORT 2014

nthelastfewdecades,ithasbeenwellestablishedthattechnologicalinnova onandconvergencecanleadtodisrup on,

therebycrea ngnewopportuni es.Organiza onsbecomedis nctbysharpeningtheircompe

therefore,notonlyenablesthecrea onofnewvaluesbutmayalsoleadtothedisrup onofestablishedindustries.

Examples for convergent developments between industries

Further, Dr. Hacklin in his book tled Management of Convergence in Innova on

THE EVOLUTIONARY CONVERGENCE PROCESS

onverging technologies point out emerging

Pune is a major industrial hub and hosts one of the biggest

Industries are using big data to transform business models

Customer Rela onship Management | Store Loca on and Layout |

Algorithmic trading | Risk Analysis | Fraud Detec on | Por olio Analysis

Demand Signaling | Targeted Adver sing | Sen ment Analysis |

Market Governance | Weapon Systems and CounterTerrorism | Econometrics |

Product Research | Engineering Analy cs | Predic ve Maintenance |

Network Op miza on | Customer Scoring | Churn Preven on | Fraud Preven on

Smart Grid | Explora on | Opera onal Modeling | Powerline Sensors

Pharmacogenomics | Pharmaceu cal Research | Bioinforma cs |

Source: h p://www.atkearney.com/documents/10192/698536/FGBigDataandtheCrea veDestruc onofTodaysBusinessModels4.png/

suspectsBangalore, Pune, Hyderabad, Chennai, Delhi and Mumbai.

THINK PUNE REPORT 2014

Invest in building skillsets:

loudcompu nghasbeenoneoftheho estareasofventurecapitalintherecentpast.Investorsseeitasarapidlygrowing

sectorwithmassiveopportuni esandthelong-termpoten alforhugereturns.

Cloudcompu ngisnotanewragebutremainsarage,nonetheless.Itiss llevolvingasnewpossibili esarebeingtriedout.InIndia,

Interes ngfactsaboutCloudCompu ng:

Web browser, moblie app, thin client,

CRM, Email, virtual desktop, communica on,

So ware as a service (SaaS)

Cloud Management and Security

Cloud System Infrastructure Services

Cloud Applica on Infrastructure

Cloud Applica on Services