Christopher M.

Arb
30 Sheafe St.
Brookline, MA 02467
Chris.arb@gmail.com
Employment Objective

To obtain a position where I will be able to improve sales and market share by utilizing my strong work ethic and communication
skills as demonstrated by my prior professional experience.

Professional Experience

August A. Busch & Co. of Massachusetts 4/24/09 – Present

Contemporary Marketing Representative
• Assist in growing sales of the Anheuser-Busch INBEV portfolio by implementing marketing plans at high profile
contemporary young adult accounts in the Fenway/Back Bay/Allston/Brighton areas.
• Merchandise accounts by hanging promotional signage and constantly looking for new opportunities to add or update an
account with current POS.
• Make weekly calls to designated account base in efforts to assist sales through marketing plans.
• Team lead on marketing plans targeted in designated sales area.
• Engage consumers in exciting and interactive ways in efforts to promote and educate about the AB-INBEV portfolio.
• Submit weekly re-caps of the promotional events conducted in area.
• Document promotional activity with photos in the trade.
Anheuser-Busch Inc, St. Louis, MO 4/24/08 – 6/1/09
National Special Event Team, Special Event Marking Department
• Successfully promoted AB products and made positive connections at 17 events including: 2008 Laconia, NH Bike
Week, 2008 All State 400 at the Brickyard, 2008 AB Marketing Convention, Bud Bowl 2009, and 2009 Spring Break at Lake
Havasu, AZ.
• Effectively served as Team Leader for 2009 Soulard Mardi Gras in St. Louis, which resulted in 15,000 consumer
connections and 5,000 POS placements.
• Successfully introduced the role out of Bud Light Lime, and Budweiser American Ale in 2 markets through
promotional and merchandising efforts.
• Played an active role in the draught placement of Land Shark Lager in key markets such as Orlando, Tampa,
Jacksonville, and West Palm Beach resulting in 30 placements.
• Served as a member of the Veteran Special Event Team panel.

Anheuser-Busch Brewery Tours, St. Louis, MO 6/1/05 – 9/1/07

Anheuser-Busch Brewery Tour Guide
• Provided extensive two-hour tours of the Anheuser-Busch Brewery speaking to large crowds educating them on the
history of the Busch family as well as the beer industry.
• Served a staff member of the Anheuser-Busch Gift Shop, duties included: assisting customers with merchandise
requests, working the cash register, and stocking merchandise.

The Maneater Student Newspaper, Columbia, MO 2/1/07 – 6/1/07

Advertising Representative
• Sold advertising space in the weekly newspaper to established set of clients.
• Worked with clients to ensure both parties were satisfied with the creation of the ad.

Professional Training
• B.U.S.C.H. Selling Skills
• A-B Sales Training and Development Online Coursework
• Learn to Serve Certification
• Proficient in Microsoft Excel, PowerPoint, Outlook and Word

Education
• University of Missouri Columbia, May 2008
o BA School of Journalism – Advertising
• Saint Louis University High School, May 2004