Académique Documents
Professionnel Documents
Culture Documents
Discipline on which
approach is founded
Research Goal
Assumptions
human behavior
Method of study
of
Relationship
of
culture
and
communication
Social Science
(or Functionalist)
Psychology
Describe and
predict behavior
Predictable
Survey,
observation
Communication
influenced by
culture
Interpretive
Anthropology,
sociolinguistics
Describe
behavior
Creative and
voluntary
Participant
observation,
field study
Culture created
and maintained
through
communication
Critical
Various
Change
behavior
Changeable
Textual analysis
of media
Culture a site
of power
struggles
Critical
Identity shaped through
social, historical forces
Emphasizes contexts and
resisting ascribed identity
Definition
High Culture
Elite aristocratic
expressions of culture
Folk Culture
Traditional and
nonmainstream
cultural activities that
are not financially
driven
Ever-present cultural
products designed for
profitable
consumption
Popular
culture
Opera, classic
sculpture, symphony
performances
Folk music
Almost everyone in a
social group
Mainstream music,
movies, television,
romance novels