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Matters 2012
INDIA
MATTERS
How we did it
Online
survey
Conducted
in
April
2012
People
aged
16
64*
Total
19,714
interviews
achieved
26
markets
around
the
world
Sharing
music
3
In past 30 days:
LATAM
Europe
APAC
Middle East/Africa
69%
50%
51%
54%
51%
42%
35%
16%
41%
22%
52%
51%
Global
APAC
69%
India
59%
Indonesia
56%
HongKong
54%
China
52%
Singapore
48%
South
Korea
42%
Australia
Japan
28%
31%
35%
53%
49%
44%
41%
32%
29%
20%
8%
Whos
Paying?
7
In past 30 days:
Paid
Non-paid
1
4
%
Paid
to
do
wnload
a
music
trac
k
1
3
%
Paid
strea
4
1
%
Free
9
%
Paid
to
dow
3
2
%
Do w
ming
services
nload
a
whole
digital
a
lbum
streaming
services
nloaded
without
paying
Top 3 markets
14%
Paid
to
download
India
South Korea
Indonesia
13%
Paid
streaming
India
Mexico
Indonesia
9%
Paid
to
download
a
India
Indonesia
Turkey
a
music
track
services
30%
38%
30%
24%
23%
18%
20%
22%
17%
Non-paid
41%
Free
streaming
services
32%
Downloaded
without
paying
Brazil
65%
Mexico
63%
61%
Indonesia
70%
China
63%
Argen;na,
Turkey
India
59%
Still
Listening to
CDs?
11
In past 30 days:
17%
Purchased
a
music
CD
in
a
physical
store
Purchased
a
music
CD
via
internet
17%
19%
39%
27%
19%
18%
16%
14%
14%
8%
Global
APAC
India
China
Indonesia
South
Korea
HongKong
Singapore
Japan
Australia
12%
16%
40%
17%
15%
13%
12%
12%
9%
8%
13
Music Apps
14
35%
33%
35%
17%
13%
North America
LATAM
Europe
APAC
16
Global
(26%)
India
(53%)
Indonesia
(52%)
China
(46%)
South
Korea
(39%)
Hong
Kong
(38%)
17
Bands and
Fans
18
In past 12 months:
( ) India %
In past 12 months:
28%
(39%)
Purchased
arLsts'/bands'
merchandise
( ) India %
20
Music
Discovery
21
35%
Radio programme
33%
TV programme
31%
Told by friends/family
27%
Radio advertisement
Internet advertisement
24%
24%
46%
38%
41%
26%
TV advertisement
47%
32%
Magazines/newspapers
42%
46%
41%
40%
22%
19%
Global
India
42%
31%
22
WORD OF MOUTH
Top
10
sources
of
knowing
live
music
performance
have
aYended
recently
17%
Told
by
friends/family
Posters/billboards
of
artists/bands
13%
12%
Magazines/newspapers
12%
TV programme
11%
11%
Internet advertisement
11%
TV advertisement
11%
Radio advertisement
11%
Radio programme
11%
26%
23%
25%
27%
24%
Global
India
27%
24%
24%
18%
How
did
you
nd
out
about
the
recent
live
music
performance
have
aSended
Source:
Ipsos
Global
@dvisor:
Music
MaSers
2012
22%
23
How they
listen
to music
24
28%
5%
25%
26%
Desktop/laptop
computer
17%
Mobile
phone
12%
MP3 player
34%
17%
6%
4%
CD player
6%
7%
TV
Tablet
PC
Global
India
2%
4%
jasper@branded.asia
@HKJaps
MUSIC
MATTERS
www.allthatmatters.asia
Branded Limited
Much
like
TED
meets
south
by
southwest,
its
the
only
conference
of
its
kind
-
a
place
for
anyone
in
the
music
industry
to
share
ideas
Jason
Mraz
shortlisted as:
In 2011 we also launched Digital Matters, relocated to Singapore and created history
We are now Asias destination for the worlds digital and live entertainment business
www.allthatmatters.asia
Branded Limited
2012 RESULTS
CONFERENCE:
Over 1,200 Participants from
30 Countries & 397 Companies
169 Speakers
85 Media Partners/Industry Associations
100 Journalists
Nokia Above&Beyond Pool Party
Trended on Twitter
www.allthatmatters.asia
Branded Limited
WHO WAS
WHO?
Technology
Publisher
Music
Other
Movie
Gaming
Others
CEO/Pres
AdverLsing
Australia
N.America
Singapore
Broadcast
Gen.Ent
BY INDUSTRY
Snr.
Mgr/VP
MD/Director/SVP
Europe
Greater China
Korea
SENIORITY
SE Asia
Japan
India
BY COUNTRY
NETWORKING
MATTERS
Samsung hosted a high level luncheon on the first day of Digital Matters
The YouTube Music team hosted an exclusive and intimate lunch for
entertainment leaders from across the world.
PRS & WIPO Co-hosted a lunch for attendees of the WIPO Music Matters
Forum.
CIMA hosted the Canadian International VIP lunch where members of the
Canadian delegation presented to a select group of attendees, made new
contacts and exchanged information.
Lunches
Parties
ALLTHATMATTERS.ASIA
Broadcast LIVE on YouTube over three nights, over 6,000 fans attended the Music Matters
Live festival which featured 42 bands from around the world. Celebrating the explosive global KPop phenomenon, and with the support of KOCCA, we produced a K-Pop Night Out
showcase as the opening of the festival introducing eight acts including Cube Entertainments
rookie boy band, BTOB alongside big-names such as Drunken Tiger & T, DJ Clazzi, Bizzy and
M.I.B.
Other bands from around the world included Kate Miller Heidke and Pandorum (Aus); USS,
Manafest and Peter Katz (Can); Gary Nock (UK); White+ (China); Tara Priya (USA); 9 Maps
(Hong Kong); Nidji and Aftermiles (Indo); Early Rise (Israel) and Lab the Rat (Mal). There
were also performances from eleven Singaporean independent artists and bands such as SIXX,
Inch Chua and The Great Spy Experiment.
presents
MENTORING
MATTERS
Music Matters worked with government agency e2i and the Singapore Music
Society to donate US$ 50,000 worth of complimentary passes to local
Singaporean artists to attend the conference and meet the Gods of the industry
www.allthatmatters.asia
Branded Limited
SOCIAL
NETWORKING
MATTERS
The c
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phen mbined s
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down menal. O cial impa
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60,000
Branded Limited
US$ 3,500,000
in global media value
WINNERS:
www.musicmattersconnects.com
Singapore
May 21-25 2013
ALLTHATMATTERS.ASIA
Branded Limited