DORIE SKAALERUD

Medina, OH
Phone: 612.990.7700 Email: dorieskaalerud@gmail.com
Results-driven professional with 10+ years of experience in marketing, project, and operations
management, demonstrating strategy, creativity, and a passion for the customer.
Recognized leader and team player with the industry knowledge and communication skills to provide
creative direction as well as long-term planning and implementation to maximize consistency,
efficiency, and effectiveness.
Adeptly balance multiple projects while navigating an intense pace, large workload, and demanding
environment to meet deadlines and exceed expectations for greater profitability and client satisfaction.
CORE SKILLS & EXPERTISE
Marketing Management
Strategic Planning
Tactical Implementation
Campaign Development & Design

Budget Management
Analytical Management
Project Management
Leadership & Teamwork

Brand Management
Presentation Giving & Facilitation
Internal & External Communications
Microsoft Office Suite

PROFESSIONAL EXPERIENCE
INDEPENDENT CONSULTANT TRAVEL SOURCING CONSULTANT
2015
STERLING JEWELERS Fairlawn, OH
Chosen to provide sourcing and event management expertise, as well as data management solutions in
support of the three business divisions.
Administer RFP process, from drafting RFPs to bid selection; negotiate vendor contracts for goods and
services
Manage venue sourcing and research
Execute data analysis and design
Key Accomplishments:
Built the three-year leadership conference strategy for both US and UK business divisions, propelling
increased value
Led the research and implementation of the survey tool to increase developer compatibility, companywide access and end-user satisfaction.
Devised the analysis, design and presentation for multiple survey reports, resulting in thought leadership
for event and budget planning
INDEPENDENT CONSULTANT MARKETING AND DATA MANAGEMENT
2014
BioEnterprise Medina, OH
Enlisted with providing cutting-edge marketing and data management solutions to support healthcare
companies while fostering business growth and commercializing bioscience technologies.

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PROFESSIONAL EXPERIENCE CONTINUED

MANAGER, MARKETING PLANNING & ANALYSIS

2010 2014
Comcast Corporation St. Paul, MN
Recruited to oversee marketing planning and analysis through administration of over $1M a month in
departmental expenses while managing budgeting and forecasting for 700K customers, contract negotiations,
and a range of cross-functional business initiatives.
Utilized reports-based tools to generate operational insights on factors impacting sales channel and
customer performance, while supporting monthly P&L reviews as well as annual budgeting.
Steered all aspects of staffing through recruitment, development, promotions, and change management
and fostered team growth through onboarding competent Analysts and Supervisors.
Key Accomplishments:
Orchestrated the design and analysis for regional reporting, including hyper-growth initiatives, sales
channel reviews, YOY indices, campaign ROI, and campaign launches.
Recommended key selling initiatives through ROI analysis and implemented business initiatives for
specific sales channels, resulting in a 150% increase in customer growth.
Constructed strategies for quarterly VOC capture and analysis.
MARKETING CONSULTANT
2006 2010
Wells Fargo Minneapolis, MN
Brought on board with the Wells Fargo Wholesale Group for business financing, purchasing and leasing for
equipment, education, healthcare, construction and government services to direct creative design, brand
marketing activities, data mining and analysis, and short- and long-term strategic planning.
Crafted strategic marketing plans for multiple business units, resulting in objective-based actionable and
executable marketing initiatives.
Fashioned competitive analysis and trends to implement business-unit specific campaign launches.
Maintained positive vendor relationships and proactively consulted with key stakeholders to strengthen
communication, management, and sales force partnerships.
Key Accomplishments:
Spearheaded the online eNewsletter marketing platform to update customers on business developments
and relay special offers and tips specific to customer needs.
Took charge of the end-to-end management of up to 15 annual national trade shows and client events,
increasing company and product awareness.
Boosted lead generation by facilitating training sessions for 60+ sales representatives and cultivated
significant cross-selling opportunities, corporate and regional sales penetration, and profitable growth.
PROGRAM MANAGER
2004 2006
InTouch, Inc. | Performark, Inc. Minneapolis, MN
Selected to manage client business programs and marketing initiatives for a $1M portfolio by designing and
implementing lead generation programs and marketing initiatives, resulting in a $200K+ ROI.
Key Accomplishments:
Honed a keen understanding of clients business needs, departments, and division and marketing
initiatives to identify viable business opportunities.
Worked closely with internal teams to document, analyze, and report program results, while training and
coaching call center staff.
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PROFESSIONAL EXPERIENCE CONTINUED

OPERATIONS ANALYST
2001 2004
Wells Fargo Home Mortgage Minneapolis, MN
Engaged to perform extensive analysis on unsold portfolios and generate detailed and accurate reports to
support operational development for Wells Fargo Home Mortgage.
Key Accomplishments:
Enforced company policies and procedures, facilitated employee training, and performed user acceptance
testing and troubleshooting for systems-related operational issues.
Promoted new business products on continuing initiatives and implementation committees.
EDUCATION & PROFESSIONAL DEVELOPMENT
Mini MBA Program, Marketing University of St. Thomas
Bachelor of Arts, Marketing University of St. Thomas
Certificate of French language and culture EF International Language Schools