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(a) Sales promotion (b) Advertising (c) Salesmanship (d) None of these
15. Which of the following statement is correct regarding Packaging ?
(a) Weapon of marketing (b) Weapon of entertainment (c) Weapon of publicity (d)
None of these.
16. Which one of the following is not the function of Packaging ?
(a) Safety of the product (b) Differenciation of the product (c) Advantages of transport
(d) Development of the quality of the product
17. On how many factors the life cycle of Product is determined ?
(a) Two (b) Three (c) Four (d) Five
18. Which of the following is the ?correct statemet regarding life cylce of the product ?
(a) Every product has certain and limited life (b) Different profit earning capability in
each cycle (c) Marketing mix will be different in each life cycle (d) All of them
19. Which one is correct ?
(a) Profit = Income - Expenditure (b) Profit = Expenditure - Income (c) Profit = Income
+ Expenditure (d) Alll of them
20. What do you mean by market price ?
(a) Price which is determined in short run (b) Price which is determined in long run (c)
Monopoly price in imperfect competitive market (d) All of them
21. Which one is the correct statement regarding Price ?
(a) The value of any goods or services expressed in terms of goods (b) The value of
any goods or services expressed in terms of money (c) Selling Price - Cost Price (d) None of
these
22. Which one is the correct statement regarding Profit ?
(a) Total expenses - Total income (b) Total income - Toal expenses (c) Total income +
Toal expenses (d) None of these
23. Which one of the following does not make any effect on price of the product ?
(a) Volume of Sales (b) Expenses on Advertisement (c) Profit margin (d) Willingness of
Customer
24. Which one a correct statement ?
(a) Profit maximization is the primary objective of Price determination (b) Customer`s
satisfaction is the main objective of Price determination (c) Protection of environment is the
only objective of Price determination (d) To pay proper tax is the social objective of business
in Price determination.
25. Which one of the following is not an objective of Advertising ?
(a) To attract the probable customers (b) To boost up the interest of customers (c) To
create desire of customers for the product (d) To increase the price of the product
26. Which one is the correct statement ?
(a) Publicity and Advertising bears the same meaning (b) The scope of Publicity is
narrow (c) Advertising is a part of Publicity (d) Now a days the importance of Advertising is
very little.
27. Which one of the following is not a correct statement ?
(a) Advertisement creates demand (b) Advertisement increase the demand of the
product (c) Advertisement increases the goodwill of the business (d) Advertisement only
increases the price of the product.
28. Which one is the correct statement ?
(a) Advertising is a part of Publicity (b) Publicity is a part of Advertising (c) The scope
of publicity is narrow (d) All of them
42. Which one of the following statement is not correct regarding Packaging ?
(a) It increases the safety of the product (b) It creates the benefit for carrying the
goods (c) it helps to reduce the price of the product (d) It is a type of marketing strategy
43. Which benefit is derived from Packaging ?
(a) It helps sales promotion (b) It helps to store the goods (c) It helps to make
attractive the product (d) It increases the quality of the product .
44. Which one of the following is one of the important feature of Packaging ?
(a) The name of the packet must be able to disclose the quality of the product
(b) The name of the packet must be large .
(c) Brand name and general should be distinct .
(d) None of these.
45. Which of the following is not the importance of Packaging ?
(a) Identification (b) Method of sales promotion (c) Increase the price (d) None of
these.
46. Which one of the following is not an importance of branding ?
(a) Easy identification (b) Protect customer`s interest (c) To give benefit to the
middleman (d) None of these.
47. Which one is not to be considered at the time of Product pricing ?
(a) Cost of production (b) Competition (c) Govt. control (d) Size of business
48. Which one of the following is one of the objective of Marketing Research ?
(a) Determine No. of customers (b) To determine suitable media of advertisement (c)
To select proper channel of distribution (d) All of these.
49. Which one is not a part of marketing research ?
(a) Market (b) Product research (c) Proper distribution (d) Mentality of a particular
Manufacturer.
50. Which of the following statement is not applicable for water transport ?
(a) Construction cost of waterways is very high (b) Construction cost of waterways is
very low (c) There is no construction cost (d) None of these.
51. Which of the following statement is suitable for Air transport ?
(a) Construction cost is Zero (b) Construction cost is very high (c) Construction cost is
very low (d) None of these.
52. Which of the following statement is applicable regarding transport ?
(a) It removes the hindrance of time (b) It removes the hindrance of Place (c) It
removes the hindrance of risk (d) None of these.
53. Which is the suitable media for rural transport ?
(a) Roadways (b) Waterways (c) Airways (d) Railways.
54. Which of the following hindrance removes by Warehouse ?
(a) Time (b) Place (c) Risk (d) none of these
55. Which of the following risk removes by Insurance ?
(a) Time (b) Place (c) Risk (d) None of these
56. Which one of the following is the best media of advertisement ?
(a) Radio (b) Cinema (c) Posters (d) None of these.
57. Which of the following is suitable for Water transport ?
(a) No construction cost (b) Costly media (c) Carrying capacity is low (d) All of these.
136. Which of the following should be considered at the time of Product Pricing ?
(a) Demand of product (b) Supply of product (c) Stability of Product (d) All of these
137. Which of the following media helps much in Rural marketing ?
(a) Cinema (b) Poster (c) Radio (d) None of these
138. Which one is the suitable mode of transport for Valuable goods ?
(a) Sea Transport (b) Air Transport (c) Rail Transport (d) none of these
139. Which one is the suitable mode of transport for heavy goods ?
(a) Sea Transport (b) Air Transport (c) Rail Transport (d) none of these
140. Whose role is very important in Rural marketing ?
(a) Co-operatives (b) Commercial Bank (c) Exchange Bank (d) None of these
141. What do you think about the role of N.G.O`s in Rural marketing ?
(a) special role (b) No roll (c) Harmful (d) None of these
142. Which of the following statement is applicable in General insurance ?
(a) Contract of compensating losses (b) Contract of Assurance (c) Normally Short
term (d) None of these
143. Which of the following is not the principle of General insurance ?
(a) Insurable interest (b) Insurable risk (c) Contract of compensating losses (d) Long
term
144. Which of the following statement is correct ?
(a) Transport plays a vital role in marketing (b) Transport has no role in marketing (c)
Transport removes the hindrance of Risk (d) None of these
145. What type of hindrance is removed by Warehouse ?
(a) Personal barrier (b) Time barrier (c) Financial barrier (d) None of these
146. For what reason we can`t neglect the importance of Advertising ?
(a) Creates demand (b) Raise hidden desire (c) Increase sale volume (d) All of these
147. Which of the following is not a media of Advertising ?
(a) Sample distribution (b) Poster (c) Television (d) Cinema
148. Which one should not be considered at the time of Product pricing ?
(a) Willingness of consumer (b) Demand of Product (c) Quality of Product (d) None of
these
149. Which of the following is the general quality of a salesman ?
(a) Knowledge of the product (b) Training (c) Eloquence (d) None of these
150. How many types of Invoice ?
(a) Two (b) Three (c) Four (d) Five
Bengali Version
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17. fZl SheQ LuV houl l edla qu ?
(a) cCV (b) aeV (c) QlV (d) fyQV
18. eQl Le EV fZl SheQ p pWL ?
(a) faL fZl HLV ec J pja BuLm bLz
(b) HL HLV BuLm l fZVl jeg ASel rja HL HL fLl qu
(c) HL HLV BuLm hfZe jne HL HL fLl qu (d) ph LuV
19. eQl LeV pWL ?
(a) jeg = Bu - hu (b) jeg = hu - Bu (c) jeg = Bu + hu (d) ph
LuV
20. hSl cj L ?
(a) fLme pju k cj edla qu (b) cOLme pju k cj edla
qu
(c) Afe hSll HLQVu cj (d) ph LuV
21. cj pfL Le EV pWL ?
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146. eQl Le LleVl Se hfel laL ALl Ll ku e ?
(a) Qqc p Ll (b) p Qqc SNu am (c) hu ha pqk
Ll (d) ph LuV
147. eQl LeV hfel jdj eu ?
(a) eje hale (b) fVl (c) Vmine (d) pej
148. fZl jm edlZ LeV hQk eu ?
(a) al CR (b) fZl Qqc (c) fZl ee (d) LeVC eu
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