Todd Berger

3923 24th Street

San Francisco, CA 94114
(415) 643-7725 tberger415@gmail.com

PROFILE
MBA with ten years planning and implementing successful marketing and sales programs, including: Marketing
Communications, Trade Shows and Events, Customer Referencing, Lead Generation, Sales Support, and Public
Relations.

SELECT ACCOMPLISHMENTS
 Product launches and roll outs  Lead-generation campaigns
 Sales force and partner training  Customer Referencing
 Author of press releases and media materials  Management of trade shows & events
 Author of marketing collateral and sales tools  Speaker at corporate event

PROFESSIONAL EXPERIENCE

Berger Communications (2004 to Present)

Independent and W2 Marketing Communications and Programs Consultant offering hands-on marketing and sales
support services to many of the Bay Area’s leading companies. Select companies include the following:

>Indigenous Designs Corporation, Santa Rosa, CA (June 2008 to January 2010)

Marketing Communications Consultant for International eco-fashion clothing and apparel manufacturer, assisting
CEO. Select contributions include:
 Communications: collateral, press releases, web content
 Trade shows and events
 Direct marketing to current and potential customers
 Sales support

>Cisco Systems, Inc., San Jose, CA (Oct. 2007 to March 2008)

Marketing Communications Consultant in partnership with Crawford Communications, responsible for the
management of external and internal facing communications for the channel and commercial team. Select
contributions include:
 Author of Cisco at Your Service and CA at Your Service Newsletters with a circulation of over 100,000
 Post relevant content to channel and commercial internal websites
 Write communications for commercial and channels programs
 Management of success story development
 Draft surveys and questionnaires using Survey Monkey

>North American Title Company, San Francisco, CA (June 2007 to Sept. 2007)
Business Development Consultant responsible for business development for leading Title Company offering escrow
services. Select contributions include:
 Management of key accounts with Realtors and Brokers
 Provide one to one marketing consultation to Realtors
 Implement and management of seminars and training events
 Conduct speaking engagements on corporate services
 Author of newsletters and marketing collateral on events and seminars

>Autodesk Software, San Francisco, CA (Sept. 2006 to May 2007)

Customer Reference Consultant in partnership with Spherion Staffing, responsible for the management of key
customer references in the Manufacturing Solutions Divisions. Select contributions include:
 Interview customers for press releases & success stories
 Work with Autodesk channel resellers on joint marketing initiatives
 Recruit customers for reference activities: speaking events; analyst interviews; and press releases
 Manage the sponsorship of PBS series, Everyday Edisons: www.autodesk.com/everydayedisons

>Oracle Corporation, Redwood Shores, CA (July 2005 to March 2006)

Global Customer Reference Consultant in partnership with Nelson Staffing, responsible for supporting sales through
promoting, delivering and driving customer and corporate referencing activities. Select contributions include:
 Management of top customers within Oracle Financials, ICM, and JD Edwards EnterpriseOne solution area
 Recruitment of existing and net new customers into various levels of referencing activities
 Manage the creation of customer snapshots and success stories
 Manage sales reference events, including: Field Reference Forums, site visits, one-on-one reference calls,
executive summits, analyst briefings, work videos, PR, and advertising campaigns
>HomeGain.com, Emeryville, CA (Oct. 2004 to March 2005)
Marketing Communications Consultant for online company that matches brokers and agents to homebuyers and
sellers. Select contributions include:
 Manage trade shows (NAR & Real Estate Connect)
 Author of training materials and collateral
 Create and lead Web seminars (Over 1,000 attendees)
 Manage direct marketing email campaigns
 Draft press releases

TRUEreq, San Francisco, CA (Sept. 2003 to Oct. 2004)

Director of Marketing
Plan and implement marketing efforts for early stage start-up offering on-demand Product Lifecycle Management
(PLM) solution. Select contributions include:
Manage lead generation programs: eMail and direct mail campaigns
 Draft press releases and manage analyst briefings
 Placement and management of paid search engine programs (Google & Overture)
 Hire and manage Web designer and Flash animator
 Write content for company Website, brochures, sales presentations, and email campaigns

Indigenous Designs Corporation, Santa Rosa, CA (Oct. 2001 to July 2003)

Marketing Communications and Programs Manager
Responsible for marketing and sales support for International manufacturer of eco-fashion clothing and apparel.
Select contributions include:
 Trade shows and event management: MAGIC; Natural Products Expo; Outdoor Retailers Convention
 Collateral development
 Direct marketing to potential and current customers
 Author of environmental analysis research report

Informix Software, Menlo Park, CA (Jan. 2000 to July 2001)

Product Marketing Manager & International Liaison
Responsible for the marketing, positioning and communications of Informix’s IDS.2000 database and associated suite
of products. Select contributions include:
 Participated in the product launch of Foundation.2000 database and suite of products
 Manage trade shows and conferences: JavaOne; Internet World; LinuxWorld; User Groups
 Development of messaging for collateral, direct mail, Website, and trade shows
 Speaker at trade shows and events: LinuxWorld; Success Training; Partner Forums
 Developed International sales and marketing resource portal
 Lead monthly International conference calls for Asia Pacific, Latin America and EMEA

Informatica Corporation, Redwood City, CA (Sept. 1998 to Dec. 1999)

Marketing Programs Manager
Managed the development and implementation of corporate lead-generation programs for leading ERP Software
Company. Select contributions include:
 Managed National Data Warehousing Boot Camp seminars for executives and decision makers
 Management of Web seminars including direct marketing and registration methodology
 Created metadataexchange.com, a DM Review award wining resource portal
 Author of “Introduction to Metadata” white paper

Unitek Information Systems, Fremont CA (July 1997 to July 1998)

Marketing Communications Manager
Responsible for developing and executing an integrated marketing communications strategy for an IT consulting,
contracting and network training center. Select contributions include:
 Wrote and created product brochures and collateral using Illustrator and PageMaker
 Manage direct marketing campaigns
 Manage and participate at trade shows and events

United States Peace Corps, Ukraine (Sept. 1996 to June 1997)

Advanced Business Advisor
Six month assignment working in-country with Ukrainian businesses and Management Institutions as a volunteer
consultant specializing in marketing and strategic planning. Selected contributions include:
 Consult on marketing and strategic planning
 Speaker at State Universities/Management Institutions
 Completed Ukrainian language course at Cherkassy State Institute for Government Officials

EDUCATION
 MBA, Marketing, University of San Francisco - 1996
 BSBA, Marketing, University of San Francisco - 1991