Mark C.

Montague
441 Northern Parkway
Ridgewood, New Jersey 07450
917-553-6275 (phone) 888-838-3204 (fax)
MarkCMontague@aol.com
EXECUTIVE LEVEL SALES AND MARKETING PROFESSIONAL
with an emphasis on luxury brand creation and development. Specialize in quick analysis of business and policies to
rapidly adjust standards of practice and customer service resulting in increased sales, profits and brand image.
*Brand Analysis and Strategy *National & Regional Account Management *High-Level Networking
*Business Planning and Forecasting *Lifestyle Event Coordination & Hosting *Product Placement
*Product Design & Development *POS Design and Development *Brand Development
*Brand Licensing/Negotiation *Strong Entertainment Connections *Marketing/Writing
Professional Highlights

Montague Ltd.-Consultant/ Sales Agent 2009 to Present

Northeast Sales Agent for Graycliff Resort & Cigar Company (a Five Star Resort in Nassau Bahamas); Pinar Del
Rio, Costa Rica Cigar Company, Los Blancos, Draw from expertise to increase presence of Brands in territories,
build relationships with retailers and develop new markets. Conduct life-style events for brands matched with high-end
beverages and experiences. Products include Cigars, Coffee, Chocolates, Clothing and Accessories.

• Visited past and new accounts reestablishing relationships resulting in an increase of 76% in sales for non-“House”
Accounts within an eight month period compared to total previous year.
• Visited accounts on regular basis building relationships resulting in “first choice” by retailer for special events
including being chosen as Brand representative of cigars for pairing with special Remy Louis XIII Experience.
• Building new accounts also resulted in new private label contracts for an increase of 54% in sales in same accounts.
• Utilized varied appeal of multiple Brands to place each brand in doors previously hesitant to try each individually
resulting in 30% increase in news doors for Brands.

Montague Luxuries-President 2006-2009

President of Montague Luxuries, US Distributor of Curtis Australia and Loiminchay. Introduced Curtis Australia
into the US Market. Garnered brand recognition through editorial coverage of Gala events, philanthropic endeavors,
product placement at Film Festivals, Awards Ceremonies as well as TV placement. Further enhanced brand image
through initiating licensing deal with major luxury fashion brand. Set brand strategy to expand product reach into non-
traditional outlets for writing instruments. Developed POS displays to stage product with consistent brand image. Wrote
copy for marketing and media campaigns. Set up sales force, created projections, business plans, set brand strategy.

• Developed and redesigned entire line of writing instruments and accessories to create a cohesive brand image to be
competitive and appealing to the American market.
• Redesigned three main product styles, introduced three new product families, launched first ever Limited Edition
series and started media campaign resulting in 650% increase in sales for 2007 over 2006.
• Introduced new Accessory Lines (Cufflinks, Key fobs, etc.) matching new and redesigned Pen Lines, further
redesigned/replaced preexisting lines, offered new detailed and gem-set special and Limited Editions and continued
building retailer relationships resulting in 300% increase in sales for 2008 over 2007.
• Networked with contacts in Hollywood and Fashion while participating in events resulting in National and
International media coverage of Brand at a fraction of the traditional cost.
• By end of 2008 completed transition of all existing stock into entirely new, cohesive Brand including exquisite one-
of-a-kind pieces of solid gold and diamonds resulting in “Best of The Best” Award from Robb Report and other
accolades.
• Completely redesigned marketing/catalog, created new POS further consolidating brand image. These efforts
combined with the total redesign of brand and exposure gained resulted in high demand for Brand in other
Countries with multiple requests for distributorship agreements throughout Europe, Asia and Middle East.

Mark C. Montague – Resume’ Page 2

Visconti-National Sales Director 2004-2006

 National Sales Director for Fine Writing, Inc. the US distributor of Visconti writing instruments. Catapulted brand’s
visibility through product placement at the SAG Awards, SOHO House during the Oscars, the BET Awards, Six Feet
Under and my connections with Hollywood Foreign Press. Established new sales force, analyzed business history,
created projections, created the first Business Plan for this company in its seven year history.
• Analyzed 26% drop in sales for previous year, immediately implemented Customer Service/Product Quality
response, changed company ship policies, personally visited all regional and national Accounts, attended consumer
trade shows and events resulting in an increase of 136% in sales within the first 9 months.
• Added, trained and motivated sales reps; utilized connections in Hollywood to gain Brand exposure, continued to
tweak company policies towards a customer-friendly/quality based philosophy resulting in an additional 26%
increase in sales for the second year.
• Negotiated licensing contract with major Arts/Cultural Institution to further enhance Brand status and awareness.
Negotiations resulted in a contract at 1/10th the cost of the Institution’s initial demands; Combined Brand exposure
of media/marketing efforts and brand positioning resulted in multiple “Best of” Awards.
• Within 18 months made Visconti the dominant boutique brand in the industry.

Professional Actor/Singer 2002-2004

Took two year sabbatical from luxury industry and performed professionally in New York, Philadelphia and Orlando.
• Nominated for a Barrymore Award in production of James Joyce’s “The Dead” at the Arden Theatre.

Omas, USA-a division of LVMH Group-National Sales 2001-2002

National Sales Director for Omas, USA writing instruments. Analyzed business history; created projections, business
and marketing plan adopted by LVMH. Established new after sales service, created/ran interim distribution system,
facilitated integration into LVMH Watch & Jewelry.
• Presented OMAS to Saks Fifth Avenue resulting in selection as Premier writing instrument to be featured in 45 of
their new “Home Store” departments Nationwide.
• Visited new and existing accounts resolving outstanding customer/quality issues, qualified accounts, informed
retailers and consumers about renovation of factory and investments in marketing/media/POS to increase
support/address outstanding issues resulting in dedicated retail network and reinvigorated consumer base.

Montague Ltd.-Independent Sales Agent 2001

National and Regional Sales Agent for, Loiminchay, Krone, Marlen, Bossert& Erhard and Laban as well as for
Daniel Mink Switzerland wristwatches. Territories varied from NY, NJ, and CT to Northeast to all of North America.

Reminiscence Collections Inc, NJ 1999-2001

National Sales and Marketing for distributor of Montegrappa writing instruments. Built strong relationships with
National and key accounts. Served as main copy-writer for U.S., wrote materials used by Montegrappa Internationally.
• Concerted national and international efforts resulted in propelling brand and purchase by Richemont-Vendome.

American Artist, NYC 1997-1998

Advertising Sales Account Executive for the Premier Professional Artist’s Magazine. International territory included
France, Italy and Americas. Responsible for over 500 accounts. Assisted in production of advertisements and listings.

Alfred Dunhill, NYC 1997

Humidor Specialist at the Saks Fifth Avenue Humidor. Developed outreach program to increase clientele base.
Hosted special events, assisted in creating and implementing cigar seminars. Performed all store duties.

Williams-Sonoma, NYC 1994-1997

Assistant Manager at the SOHO Flagship Store, 60th & Madison and 86th & Madison Stores.
• Brought into the 60th & Madison location to help rescue it; reorganized, cleaned, retrained and reenergized staff.
• Recognized by Nespresso and by Kenneth Cole for outstanding customer service.

Education
North Carolina School of the Arts-Vocal Performance, Oberlin Conservatory-Selected Studies, Interlochen Arts Academy