Global Cities Investment Monitor 2015 - Perception

Greater Paris Investment Agency
GLOBAL CITIES
INVESTMENT MONITOR 2015
NEW RANKINGS, TRENDS AND CRITERIA
WHY THIS MONITOR?
The Greater Paris Investment Agency

The Greater Paris Investment Agency was
established as a non-profit organization almost
25 years ago by the Paris Chamber of Commerce and Industry. With over a hundred major
French and international firms, our membership
guarantees our independence. Our missions
include promoting Greater Paris abroad and
lobbying political and economic decisionmakers.
The Greater Paris Investment Agency also
specializes in benchmark studies and surveys
designed to compare present and future attractiveness, and assess the real and perceived
image of Greater Paris. It is a major player in
the Greater Paris project.
global CiTies iNvesTmeNT moNiToR 2015 The gReaTeR PaRis iNvesTmeNT ageNCy aNd kPmg
The Monitor was designed to provide international decision-makers with arguments on which
to base their future investments. The Greater
Paris Investment Agency presents the studys
results during road shows in countries such
as Brazil, the United States, Japan, Korea, the
Gulf Countries, Russia, India, China and Turkey.
The Monitor is also a reliable tool for local,
national, and international policymakers. It
has also helped the Greater Paris Investment
Agency to attract new investors, foster the
development of innovative clusters and structure the Greater Paris project.
KEY POINTS
1. Paris is in the Top 3

- Paris ranks 3rd, up 4 spots with a 42% increase in international greenfield investments. The global city is also 3rd for strategic
investments, including headquarters, and second for regional research centers.
- I nvestors rank Paris 3rd for global image.
2. Europe comes out on top
- Europe is still the 1st source and destination of international greenfield investments, ahead of America and Asia.
- In continental Europe, Paris is the most attractive global city, both in image and in reality.
3. Global competition rages on
- International greenfield investments became more volatile worldwide, but global cities act as anchors.
- The competition to attract international greenfield investments is more intense than ever, with all continents represented in
the top 10 global cities.
- Global cities increasingly boast similar assets. Differentiation is now essential, and global cities like Paris, with high standards
in innovation, high technologies and quality of life, have a clear advantage.
4. Structural projects and international events make the difference
- As the major economic development project becomes reality, international greenfield investments surge in Paris.
- Paris also aims to host the 2025 World Exhibition. It is undoubtedly an asset and an attractor.
METHODOLOGY
A scientific approach based on a representative sample

PERCEPTIONS
COMPANIES BY COUNTRY OF ORIGIN
Europe
Canada..............................20
United States....................90
Total................................110
France...............................35
Germany...........................37
Italy...................................20
England............................47
Netherlands......................10
Spain.................................10
Sweden.............................10
Switzerland......................20
Ireland..............................10
Northern Ireland................1
Wales..................................2
Total.... ...........................202
Middle East
Kuwait..............................10
Qatar.................................10
Saudi Arabia.....................10
UAE...................................20
Total..................................50
COMPANIES BY COUNTRY OF ORIGIN
6%
5%
3%
50%
3 criteria:
- Headquarter location
- Industry
- Turnover
Brazil................................15
China................................25
Hong Kong........................22
India..................................20
Russia...............................20
Total... ............................ 102
43%
ager
tion Man
mmunica
20%
g/Co
Marketin
er
nt Manag
e
Developm
The innovative research compagny
24 countries
BRIC
l Manage
opinionway
Representative sample of
515 companies with international
business settlements
Japan................................41
South Korea......................10
Total................................. 51
REVENUE
euros)
Position(in
of the
interviewee
Financia
36%
REVENUE (in euros)
Asia
North America
A poll conducted by
17%
Phone interviews with global business leaders

(CEO, managing director, administrative and financial
manager, sales manager, head of international
investment)
From 5th January to 12th March 2015
REVENUE (in euros)
BUSINESS ACTIVITY
2%
30%
21%
47%
BUSINESS ACTIVITY
32%
22%
21%
11% CEO
America
Greater Europe
BRIC
Asia
Gulf countries
7% Other
2%
sources
e
Human R
Manager
global CiTies iNvesTmeNT moNiToR 2015 The gReaTeR

PaRis iNvesTmeNT
BUSINESS
ACTIVITYageNCy aNd kPmg
Less than 500 millions

Between 500 millions and 5 billions
More than 5 billions
Did Not Answer
Services
IT
Heavy industry
Consumer goods
25%
Methodology
An objective focus on the latest investments

Reality
am
Amsterd
n
n
o
li
d
b
n
Du
Lo
Toronto
cisco
San Fran
New York
Madrid
Paris
Warsaw
rf
ld
Dsse o
Frankfurt
Istanbul
Barcelon
25 Global Cities
Moscow
bi
Abu Dha
i
New Delh
Mumbai
angalore
Beijing
Seoul Tokyo
i
Shangha
ng
Hong Ko
International Greenfield Investments
The Monitor measures the number of published

international greenfield investments collected
in the fDi Markets database..
So Paolo
Sydney
The annual period begins with the fourth quarter:
2014
4th quarter
2013
1st quarter
2014
2nd quarter
2014
- Top destinations in terms of international

greenfield investments
- Excluding City States
- The most open economies, not necessarily the
top GDPs.
International greenfield investments occur

when a company launches new activities in a
global city. They build up its economic potential
and create jobs. Purely financial investments,
like real estate transactions, privatisations or
alliances are not included. Joint ventures are
included only when they result in job creation.
3rd quarter
2014
To enable verification of our sources, the Monitor allows four months to elapse from the recording
of investments in the fDi Markets. Thus, the period reviewed starts with the 4th quarter of the previous year.
5
Methodology
An updated, rigorous overview

25 global cities
- Stockholm
am
Amsterd
Moscow
=
Dublin
+
erlin
= B+ Warsaw
=
n
o
d
n
Lo
+ Dsseldorf
ls
e
s
s
u
r
=
B
Paris = Frankfurt
Montreal
+
to
n
Toro
= New York
Madrid= Barcelona
=
isco
San Franc
o
ic
x
e
M
The top global cities for the international

greenfield investment list has been updated
to take account of the significant rebalances
experienced by the global economy.
Istanbul
=
Seoul
= = Tokyo
=
i
eijing
i
New Delh B
= Shangha
+
i +
= Mumbai
Abu Dhab
= Hong Kong
+
Bangalore
=
o
S Paolo
Sydney
= In the Top 25 since 2009

- In the Top 25 since 2009-2013
+ In the Top 25 since 2013
Database:
fDi markets Financial Times, since January
2003
1
42,000 international investment projects
6
5,000 businesses all over the world
1
2,000 information sources: newspapers,
magazines, associations, websites
World Financial
Center
La Dfense
(492m)
(111m)
Shanghai
Chrysler Building
(318m)
New York
Paris
Bank of china
(226m)
Hong Kong
Gherkin Tower
(180m)
London
Perception Benchmarks
Global Cities iNvesTmeNT moNiToR 2015
Burj al Arab
(321m)
Dubai
Global Image
Paris, third worldwide

CITIES GLOBAL IMAGE
According to you, which 3 cities or major world capitals have the best overall image?
1
49
2
3
The spontaneous global image of top cities is

extremely stable.
6
4
10
ago
co
rancis Chic
San F
London
rk
New Yo
The top 10 cities were the same in the last two

editions of the Global Cities Investment Monitor.
Berlin
As in previous editions, Paris ranks first in

continental Europe.
Paris
Tokyo
anghai
Sh
Paris, New York and London top the list for the
sixth year.
ng
ong Ko
While Tokyo has improved its image, moving

up from sixth to fourth position, Berlin and
HongKong have lost a few spots.
ore
jing
20
Bei
nic
h
Mu
Zur
ich
am
urt
19
18
ste
rd
17
Am
16
Fra
nkf
ele
15
Ang
nto
14
Tor
o
las
13
Dal
bai
12
Du
ney
Syd
cag
o
11
Los
San
10
Chi
g
Fra
nci
sco
Kon
ai
TOP 10
ng
Ber
lin
Ho
re
Sha
ngh
gap
o
Tok
yo
Sin
Ne
wY
ork
Par
i
Lon
don
Singap
REGIONAL IMAGE
Continental affinities
Cities regional image
According to you, which 3 cities or major world capitals have the best overall image?
bric
europe
AMERICA
Sa
London
co
n Francis
Chicago
Dallas
Paris
i
Shangha
London
New York
New York
New York
London
New York
London
Tokyo
Paris
Berlin
asiA
Tokyo
Singapore
UNTRIES
GULF CO
New York
London
i
Shangha
ng
Hong Ko
However, the spontaneous regional image of

the top global cities has changed, and regional
affinities stand out. North American global cities
appear to have improved their image in the
Americas, Asian global cities in Asia, and three
European global cities still make the top 5 in
Europe. Dubai is in the top 5, but only in the Gulf
Countries.
Last year, all reported the same 3 global cities
among the top 5: Paris, New York and London.
Continental image was remarkably similar to
global image.
Paris enters the BRIC top 5.
Dubai
Paris
Tokyo
New entries in the Top 5
Perceived attractiveness
Paris in the top 5
ciTies GLOBaL aTTracTiveness

According to you, which 3 major world capitals are currently the most attractive
locations for setting up a business generally (either your business or other businesses)?
1
In the first editions of the Global Cities

Investment Monitor, global cities with
the strongest economic growth enjoyed
a higher perceived attractiveness. The
global decline in growth rate has seemingly levelled the field, and Asian
global cities no longer have a marked
advantage over European cities.
10
9
8
London
New York
cisco
San Fran
10
Frankfurt
Paris
Beijing
6
3
As in the spontaneous image category,

Paris ranks first in continental Europe.
i
Shangha
Dubai
ng
Hong Ko
10
ney
Ho
ust
on
20
Syd
h
nic
Mu
ele
Ang
19
nto
18
Tor
o
17
16
Los
mb
ai
15
Mu
cag
o
Tok
yo
14
Chi
13
lin
Pao
lo
So
urt
12
Ber
11
10
Fra
nkf
Du
bai
sco
Fra
nci
Ho
TOP 10
San
ng
Bei
ji
Par
is
Kon
ai
ngh
ng
Sha
re
gap
o
Ne
wY
ork
Sin
Lon
don
Singapore
The Continents attractiveness
a new dawn for THE Americas
Investment projects
In which major cities will your company invest over the next 3 years?
Europe
Less than half of all companies interviewed worldwide declared their intention to develop greenfield
projects over the next three years. Regional trends
are fairly stable, with the exception of the Americas.
Declared investment intentions there were up by
almost one third.
uded
Russia incl
asia
13%
12%
2015
2014
19%
18%
AMERICAs
12%
2014
17%
2015
IDDLE
AFRICA & M
4%
2014
EAST
2014
The Middle East and Africa are expected to see a

25% increase. Paris is likely to benefit from this
favorable trend.
2015
5%
2015
11
Investment criteria
Even more complex decisions
According to you, which of the following investment criteria

are the most important when choosing your location?
Quality of life
and research
Workforce and
cost criteria
Political and
economic context
However, investment criteria rankings have

changed, with smaller differences in the level of
importance attributed to each. This means that
investors have to fine-tune their decision-making
processes and consider all potential advantages
of each choice.
93%
90%
89%
89%
89%
82%
75%
73%
65%
ity
of
and innov
res atio
ear n
ch
Qu
alit
yo
f lif
e
Qu
al
Acc
ess
i
ski bility
lled of
sal
HR
ari
es Liv
and ing
tax cos
lev ts
Qu
els
alit
yo
f ed
uca
tion
A
cos vaila
t of bil
rea ity a
l es nd
tat
e
61%
and Poli
jur tica
idic l st
al s abil
ecu ity
rity
Eco
nom
ic g
row
Ma
th
rke
t ac
ces
s
andibility
siz
e
Inf
ras
tru
ctu
re
Traditionally most international investors want a

golden goose: a large, secure market with high
economic growth and perfect infrastructure.
12
From a marketing point of view, global cities

like Paris that enjoy a strong position in high
technologies and in high-added-value sectors,
and also high standards in assets such as
quality of life, quality of innovation, research and
education will be taking advantage.
Rankings Stability
Paris in the Top 5
Perception of cities attractiveness, by investment criterion

1
Political stability and

juridical security
New York
London
Berlin
Frankfurt
Paris
Economic growth
Shanghai
New York
London
Hong Kong
Beijing
Market accessibility and size
New York
London
Shanghai
San Francisco
Beijing
Infrastructure
New York
London
Paris
Tokyo
Shanghai
London
New York
San Francisco
Singapore
Berlin
Singapore
Bangalore
London
New York
Beijing
Availability of skilled HR
Living costs, salaries and tax levels
London
New York
Boston
San Francisco
Paris
Availability and cost of real estate
Singapore
New York
Bangalore
Dubai
Barcelona
Quality of research and innovation
New York
San Francisco
London
Los Angeles
Bangalore
Quality of life
New York
London
Paris
San Francisco
Sydney
Total
New York
London
Shanghai
San Francisco
Paris
Quality of education
Although Bangalore makes a remarkable

comeback in our grid, and Singapore snaps
up the top spot, for the first time, in two
criteria, the dominance of North American
and Western European cities remains.
The convergence of major economies has
triggered increasing competition among
global cities. This gives an advantage to the
global cities with a more extensive range
of criteria. Asian cities still dominate with
regard to both economic growth and costs.
Paris stays in 5th rank regarding political
stability and juridical security, infrastructure,
quality of education and quality of life.
13
THE GREATER Paris PROJECT
Meets Investors expectations
The Greater Paris initiative, is the largest economic development project in Europe, with the French government investing over 30 billion.
200 kilometers of automatic metro lines will be needed to connect the main economic and innovation hubs as well as the international airports.
The aim of this project is to double Greater Paris GDP by 2030.
In your opinion, can this project strengthen Paris position as:
a city which is
more attractive
to foreign investors
% Yes
86
a smart city:
more intelligent and
high-tech
82
a world capital
of luxury and
quality of life
a green city:
more eco-friendly
80
73
Yes, definitely
Yes, most likely
No, not really

No, not at all
% NO
37%
30%
32%
49%
52%
48%
47%
10%
3%
14%
2%
10%
7%
19%
13
16
17
23
14
26%
4%
%
The Greater Paris is aimed at developing

what is already the leading innovationdriven real economy in Europe and one
of the deepest global financial markets.
Due to its exceptionally diversified
economy, Greater Paris is also the
largest, most liquid and least risky
European market regarding business
real estate (not accounted for in the
study).
There has been an upsurge in international greenfield investments over
the last twelve months in Greater
Paris (+42%) in direct contrast to other
leading Global Cities. This is likely due
to the Greater Paris Project, which
enters its operational phase.
TXT a changer
Al Hamra Tower
(xxxm)
Koweit City
Transamerica
Pyramid
(260m)
San Francisco
Shanghai
Tower
(xxxm)
Shanghai
Federation Tower
Federation Tower
(506m)
Hermitage Tower
(111m)
Moscow
(xxxm)
Moscou
Paris
Cocoon Tower
CCTV Tower
(226m)
(xxxm)
Pkin
Shanghai Tower
(632m)
Shanghai
Tokyo
Phare Tower
(297m)
Paris
RealiTy beNChmaRks
Shard Tower
(305m)
London
global CiTies iNvesTmeNT moNiToR 2015
Sapphire Tower
(261m)
istanbul
Europe, The leading destination
of International Investments
Origins of International Greenfield Investments,

by world region
28%
-10 pt
23%
North
America
15%
+9 pts
+2 pts
+12 pts
57%
13%
+3 p
ts
2%
-5 pts
3%
36%
-1 pt
3%
Europe
55%
Europe is the leading investor in North and

South Americas and in Asia.
Asia
33%
-22 pt
+2 pts
+3 pts
3% t
%
34+8 pts
15%
+ 21 pts
27%
Asian intercontinental investments are

increasing, in contrast with transatlantic
flows.
Year-on-year, intra-zone investments are
gaining ground compared with intercontinental ones.
+1
South
America
10%
+6 pts
41%
-15 pts
1%
Asia
Europe
ica
er
South Am
erica
North Am
Source: fDi Markets, Financial Times Ltd

16
ast
Middle E
Sao Paulo
New York
Europe, the main investor

New York
Sao Paulo
New York
Sao paulo
SaoNew
paulo
York
Sao Paulo
Sao Paulo
In Global Cities
Paris
Paris
Londres
London
Shanghai
Shanghai
13% 3%
York
York
New
York
ewNew
N
5%
15%
11%
Paris
2%
Sao paulo
67%
Paris
aris
P
9%
Paris
aolo
NewNew
York York SSao
o P
Paulo
Sao Paulo
%
1%
14%
Shanghai
38%
Shanghai
44%
MumbaiParis
Mumbai 36%
London
Londres
Londres
1%
18%Sao paulo
Mumbai
48%
31%
Mumbai
Sao
paulo
1%
2%
Mumbai2%
Mumbai
London
29%
29%
Shangai
Shangai
41%
London
Mumbai
51%
London
London
London
Investments are mainly from Europe, except

in London and Mumbai, where American
investments dominate.
In Paris,
American investments have gaiMumbai
ned 8 points
(from 28% to 36%). Paris also
Mumbai
attracted a larger number of Asian investors, especially Chinese investors, who now
account for the largest share of Asian investments (almost two-thirds). Japanese investors, traditionally the largest Asian investors in
Paris, rank second.
Shangai
Shangai
Shanghai
Mumbai
paris - focus on Asia
Europe
South Korea
Paris
Paris7%
Japan
29%
Mumbai
Mumbai
Asia
China
64%
erica
North Am
Mumbai
ast
Middle E
Others
Mumbai
Mumbai
3%
NewNew
York York
Shanghai
ParisParis
Shanghai
hanghai
SShanghai
31%
Sao51paulo
%
2%
Paris
Paris
Paris
Paris
Origins of INTERNATIONAL
greenfieldLondon
investments,
Londres
Londres
London
in selected cities
Paris
Paris
Londres
Sao paulo
Sao paulo
Mumbai
Sao paulo
Sao paulo
Mumbai
Shangai
Sao paulo
Sao paulo
Shangai

17
ParisParis
Shangai
Shangai
A positive trend
Stronger in Asia and NORTH America

Destinations of international Greenfield
Investments by world region
erica
North Am
Since 2009 (the first edition of the Monitor), international

greenfield investments have globally declined 24%. With IGI
an ever rarer resource globally, global cities are engaged in
a long-term struggle to attract them.
Europe
33%
15%
+9%
Asia
29%
-8%
15%
10%
ast
5%
Middle E
erica
South Am
ans
e
b
& Carib
Africa
5%
10%
6%
-14%
-13%
International Greenfield Investments:

Year-on-year changes (%)
0%
+15%
-5%
-10%
+4%
Oceania
3%
+20%
Global Growth: +0.4%
-15%
2009
2010
2011
2012
2014
In 2014, the global percentage average resulted from

divergent regional trends: while IGI in North America, Asia
and Oceania grew strongly, in South America, the Middle
East and, to a lesser degree, Europe, they declined. In
Europe, IGI were down 8%, but this figure masks great
geographical disparities. While IGI in Western Europe (24%
of world total investments) grew 3% last year, in Eastern
Europe (9%), they were down 28%.
18
2013
MAJOR GLOBAL CITIES
THE LARGEST INVESTMENT RECIPIENTS

Global Cities SHARE OF national incoming investments
am
Amsterd
London
Dublin 60%
38%
Toronto
5%
20%
21%
9%
International greenfield investments are still

concentrated in global cities. For instance,
the top 5 experienced a 14% increase in 2014
compared with a global increase of 0.4%.
29%
41%
Paris 52%
Madrid
Moscow
33%
sseldorf
19% Warsaw
16% D
Some cities attract 50% or more of international greenfield investments in countries such as
Brazil, Korea, Japan, France, or Turkey. However, no single city attracts more than 9% of
international greenfield investments in the USA,
or 16% in Germany and India.
12%
Frankfurt
Barcelona
Istanbul
47%
Seoul
i
New Delh
New York
7%
isco
San Franc
i 14%
Abu Dhab
10%
9%
45%
51%
Tokyo
Beijing
25% Shanghai
Mumbai
ong
15% Hong K
16%
Bangalore
>40%
%
30% to 40
49%
So Paolo
41%
Sydney
20% to 30
<20%

19
New Trends
Paris in the Top 3
110
170
93
Paris
Beijing
155
Shanghai
91
Kong
Bengalore Hong
169
140
So Paolo
359
While Paris moved up 4 spots, to 3rd position,

Hong Kong and New York each fell two places.
In the top 10, Dublin (+5), Bangalore (+6) and
Tokyo (+3) improved the most, while Moscow
slipped from the 7th to below the 20th position.
Dublin
London
New York
267
150
Once again, all continents are represented

in the top 10 global cities, reflecting a truly
global competition, more open than ever
before.
359
Number of Investments
Sydney
267
170
169
140
110
93
91
88
86
86
73
62
57
56
55
53
51
12
13
14
15
16
17
18
19
20
2013 ranking
13
16
14
10
11
12
15
16
17
18
19
20
Ista
Seo
Tok
yo
Bei
jing
Du
Syd
Par
i
Kon
ng
Ho
So
ngh
Sha
Lon
20
nbu
11
ul
10
Fra
nkf
urt
Mu
mb
ai
Bar
cel
ona
San
Fra
ncis
co
Ds
seld
orf
Am
ste
rda
m
Ban
gal
ore
blin
ney
g
Ne
wY
ork
Pao
lo
ai
don
2014 ranking
Mad
rid
150
155
Focus on strategic investments
Paris back at pre-crisis levels
Number of investments
212
78
107
143
99
Dublin
London
62
San Francisco
Strategic investments, the rarest and most

coveted types of investments*, tend to be even
more concentrated in the top global cities.
Here again, Paris breaks through and gains
5 spots year-on-year. Hong Kong loses 2,
New York 1, San Francisco 5.
64
Paris
New York
Beijing
71
Shanghai
Hong Kong
*Strategic business activities comprise customer contact centers, design, development &
testing, education and training, headquarters,
research and development, sales, marketing
& support, and shared services centers.
73
75
So Paolo
Sydney
212
143
107
99
78
75
73
71
64
62
London
Shanghai
Paris
New York
Dublin
Sydney
So Paolo
Hong Kong
Beijing
San Francisco

21
TOP STRATEGIC INVESTMENTS
Paris
Headquarters
31
Regional
research centers
Paris
London
32
Shanghai
12
Even among strategic functions, some types of

investments are more attractive than others.
Headquarters and research centers stand out,
as do marketing, sales or design centers. Here
too, the rarest types of investments are concentrated mainly in the top global cities.
Regional research centers are the rarest , and
maybe even most valuable, type of strategic international greenfield investments. Headquarters are the most visible and advertised investments. In these two categories, Paris is almost
on a par with London, and nearly as strong as
Shanghai for research centers.
Shanghai
London

22
Cocoon Tower
Al Hamra Tower
Mirante do Vale
(204m)
(412m)
(170m)
Tokyo
Koweit City
CCTV Tower
(234m)
Beijing
So Paolo
Hermitage Tower
(320m)
Paris
Report 2010/2014
Real Top Global Cities
Westend Strasse 1
(208m)
Frankfurt
The global ranking
for the last five years, 2010 to 2014

More than any other map, this one illustrates

the long-term multipolar competition for international greenfield investments.
In this great game of the 21st century, continents have at least one global city in the top 10.
Still, two stand out: Europe, with four global
cities, and Asia.
Paris moves up a spot compared with the
previous year. It is the leading destination
for international greenfield investments in
continental Europe.
1712
627
717
685
London
Paris
502
New York
a
Barcelon
1314
Moscow
520
1047
Beijing
Shangha
ng
Hong Ko
1712
864
1314
1047
647
864
685
647
627
Sydney

24
Mo
Syd
TOP 10
sco
w
ney
Ne
wY
ork
Par
is
Pao
lo
So
Kon
ng
Ho
ngh
ai
Sha
Lon
don
520
502
10
ng
Bar
cel
ona
717
Bei
ji
So Paolo
Europe and BRIC
compete for global leadership

450
GROWTH 2013/2014
400
389
350
300
359
351
308
309
305
London 18%
290
Shanghai 24%
267
250
239
233
195
223
200
170
Paris 43%
239
215
225
The recent changes in the top 5 global cities

for international greenfield investments reflect
a reversal of fortunes for most of them. They
largely exceed the global increase. Except for
Hong Kong, all have significantly improved their
performance. Paris is now in third position,
boasting largest relative increase for the second
year on.
So Paolo 12%
189
Hong Kong -18%
170
170
151
150
155
126
108
119
100
2010
2011
2012
2013
2014
mumbai

25
GLOBAL CITIES
a competition more open than ever
The Global Cities Investment Monitor is a unique

worldwide survey conducted exclusively by the Greater
Paris Investment Agency in partnership with KPMG.
It ranks the attractiveness of global cities which compete
at worldwide level.
Whereas there is no strict definition for a global city, they all
benefit from a dynamic and stimulating environment where
financial and business innovation meets top decisionmakers. Global cities are focal points whose influence
reaches all continents, both densely linked and intensely
competing with one another to define the best economic,
urban and political standards.
Competition among global cities is more open than ever
before. For most of the twentieth century, Paris, London
and New York formed the leading triad. Berlin was sidelined
in the course of the two world wars. Moscow stood in the
Soviet Bloc apart from economic competition. Tokyo was
probably the first strong challenger.
26
Even with a much more open competition, very few cities

can hope to figure among the top global ones. As the Monitor
shows, investors perceptions as well as actual investments
tend to focus on a handful of cities and concentrate there.
For more than twenty years, the Greater Paris Investment
Agency has conducted studies to compare and rank
European cities. The Global Cities Investment Monitor is the
first yearly global benchmark study. It fully acknowledges
the changing global hierarchy.
What can Paris, a long-standing global city, expect from the
Monitor? It demonstrates that Paris enjoys attractiveness
and a remarkable image. It shows that Paris is very well
positioned in terms of actual investments too, even better
than its image suggests.
The Monitor is a unique instrument for the Greater Paris
Investment Agency to advocate and support world-class
investments in infrastructure, architecture, and clusters
in Greater Paris, to make it one of the worlds leading
business capitals of the twenty-first century.
THE GREATER PARIS INVESTMENT AGENCY
OUR MEMBERSHIP: GLOBAL&MAJOR COMPANIES

ABB, ACCENTURE, ACCOR, AEROPORTS DE PARIS, AIR FRANCE, ALTRAN TECHNOLOGIES,
BAL DU MOULIN ROUGE, BNP PARIBAS, CAILLIAU DEDOUIT & ASSOCIES, CAISSE DES DEPOTS, CEA,
CHAMBRE DE COMMERCE ET DINDUSTRIE de Rgion Paris Ile-de-France, CHAMBRE DES
NOTAIRES DE PARIS, CHAMBRE FNAIM DU GRAND PARIS, CISCO, COLAS S.A., COLONY CAPITAL,
COMEXPOSIUM, COMITE REGIONAL DU TOURISME, CREDIT AGRICOLE CIB (CALYON), DEFACTO,
EDF, ENGIE, EPA PLAINE DE FRANCE, EPADESA, ERDF, ETABLISSEMENT PUBLIC PARIS-SACLAY,
EY, FEDERATION REGIONALE DES TRAVAUX PUBLICS LE-DE-FRANCE, FIDAL, FONCIERE DES
REGIONS, FRANCE AMERIQUES, FRESHFIELDS BRUCKHAUS DERINGER LLP,GALERIES LAFAYETTE,
GECINA, GENERALE CONTINENTALE INVESTISSEMENTS, GIDE LOYRETTE NOUEL, GROUPE G7,
HCL TECHNOLOGIES, HERMITAGE, HINDUJA GROUP, IBM, ICADE, KPMG, LA FRANCAISE, LA POSTE,
MARNE-LA-VALLEE EPAMARNE/EPAFRANCE, MEDEF LE-DE-FRANCE, ORANGE, PORT AUTONOME
DE PARIS, RATP, REGUS, SEMMARIS, SNCF, TATA COMMUNICATIONS, TATA CONSULTANCY SERVICES,
TOTAL, UNIBAIL-RODAMCO, VEOLIA, VINCI CONSTRUCTION, VIPARIS, WIPRO, XEROX
27
It is comprised of more than one hundred major French

and multinational companies; they guarantee total
independence and provide support in fulfilling the
Associations main missions.
As Greater Paris business ambassador, our Agency is a
key partner and advisor linking government decisionmakers and our prestigious business partners network.
It is a major player in the Greater Paris project.
Jay Nirsimloo
Managing Director KPMG
Chiara Corazza
Managing Director
www.kpmg.fr
www.greater-paris-investment-agency.com
(*Source: La Profession comptable 2010)
Our 8,200 professionals in France serve major

international companies, SMEs and family groups, in all
industry areas.
Greater Paris Investment Agency is a non-profit

organization founded almost 25 years ago by the Paris
Chamber of Commerce and Industry to attract new
international investors in Greater Paris and to bolster its
attractiveness.
ISBN 2-914687-10-9 EAN 9782914687102 ICONOGRAPHIE Fotolia xdr
KPMG France is a leading audit and advisory firm, member

of KPMG International, aglobal network of professional
firms providing Audit, Tax and Advisory services with
a presence in 155 countries across the world. KPMG
employs 162,000 professionals and generates $24.82
billion in sales.The network is structured around three
regions: the Americas, Asia-Pacific, and EMEA (Europe
Middle East Africa).

Global Cities Investment Monitor 2015 - Perception

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Global Cities Investment Monitor 2015 - Perception

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Greater Paris Investment Agency

WHY THIS MONITOR?

Greater Paris Investment Agency

The Greater Paris Investment Agency

Greater Paris Investment Agency

1. Paris is in the Top 3

Greater Paris Investment Agency

A scientific approach based on a representative sample

COMPANIES BY COUNTRY OF ORIGIN

The innovative research compagny

REVENUE (in euros)

Phone interviews with global business leaders

global CiTies iNvesTmeNT moNiToR 2015 The gReaTeR

Less than 500 millions

Greater Paris Investment Agency

An objective focus on the latest investments

International Greenfield Investments

The Monitor measures the number of published

The annual period begins with the fourth quarter:

- Top destinations in terms of international

International greenfield investments occur

Greater Paris Investment Agency

An updated, rigorous overview

The top global cities for the international

= In the Top 25 since 2009

Greater Paris Investment Agency

Greater Paris Investment Agency

Paris, third worldwide

The spontaneous global image of top cities is

The top 10 cities were the same in the last two

As in previous editions, Paris ranks first in

While Tokyo has improved its image, moving

Greater Paris Investment Agency

However, the spontaneous regional image of

New entries in the Top 5

Paris in the top 5

Greater Paris Investment Agency

ciTies GLOBaL aTTracTiveness

In the first editions of the Global Cities

As in the spontaneous image category,

The Continents attractiveness

a new dawn for THE Americas

Greater Paris Investment Agency

The Middle East and Africa are expected to see a

Greater Paris Investment Agency

Even more complex decisions

According to you, which of the following investment criteria

However, investment criteria rankings have

Traditionally most international investors want a

From a marketing point of view, global cities

Greater Paris Investment Agency

Paris in the Top 5

Perception of cities attractiveness, by investment criterion

Political stability and

Market accessibility and size

Availability and cost of real estate

Quality of research and innovation

Although Bangalore makes a remarkable

THE GREATER Paris PROJECT

Meets Investors expectations

Greater Paris Investment Agency

No, not really

The Greater Paris is aimed at developing

Greater Paris Investment Agency

Phone interviews with global business leaders

- Top destinations in terms of international