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HOLY

CROSS OF DAVAO COLLEGE


Sta. Ana Avenue, Davao City

Bachelor of Science in Business Administration (BSBA)
Major: Marketing Management

COURSE OUTLINE

Feasibility Study

I. Course Number: MM-E4



Credit: 3 units

II. Course Title: Feasibility Study



Pre-Requisite: Acctg BA, Econ 1,









Mgt 1, Mktg 1
III. Course Description:

The course describes the attributes and characteristics of a feasibility study, the five parts of the
feasibility study and the variables involved in the project management process.

IV. Course Objectives:

At the end of the course, the student should be able to:

1. Discuss the importance of a feasibility study.
2. Present the differences between a feasibility study and a business plan.
3. Describe the parts of a feasibility study.
4. Verify the usefulness of the feasibility study in having a successful business as testified by
successful entrepreneurs.
5. Develop the students confidence for their entrepreneurial career.
6. Develop the students ability to work with teammates and their commitment towards
assigned tasks.
7. Present and defend the proposed feasibility study paper before the panel.
8. Submit a final feasibility study paper.


V.
Course Outline







No. of Hours

A. Introduction to Entrepreneurship





13.5 hours

1. Definition of terms
2. The Need for Entrepreneurship
3. The Economic Contribution of Entrepreneurship

B. Introduction to Feasibility Study

1. Definition of and Uses of Feasibility Study
2. The Feasibility Study Format

C. Market Study







13.5 hours

1. Size, Nature and Growth of Total Demand of the Product.


2.
3.
4.
5.

Description and Price of the Product to be Sold.


Supply Situation
Nature of Competition
Marketing Programs


D. Production/Technical Study

1.
2.
3.
4.

Process Specification
Production Volume
Materials & Supplies
Machinery& Equipment
a. Physical Plant
b. Manpower







E. Management Study



1. Form of Ownership
2. Organizational Chart
3. Officers and Key Personnel
4. Project Schedule

F. Financial Study

No. of Hours

13.5 hours

Total Project Costs


Working Capital Requirements
Income Statement
Cash Flow Statement
Balance Sheet
Funds Flow Analysis

G. Socio-Economic Study

13.5 hours


1.
2.
3.
4.
5.
6.


H. Presentation of the Feasibility Study

3.

References
A. Bibliography

a. Books


Callahan, Kevin R. G.S. L..M books (2007) Project Management Accounting: Targeting, Trading,
& Reporting Costs and Profitability. Canada John Wiley and Sons

Howard Business Essentials. Managing Projects Large & Small; Howard Business School Press,
2004

Kloppenborg, Timothy J. (2009) Project Management: A Contemporary Approach
(International Student Edition) Southwestern Cengage Learning


Kuratko, Donald F. (2009) Introduction to Entrepreneurship Eight Edition Southwestern
Cengage Learning

Kuratko, Donald F. (2012) Entrepreneurship: An Introduction
(Philippine Edition) Cengage Learning Asia Pte Ltd.

Lewis, James P. (2011), Project Planning Scheduling and Control, 5th Edition. New York Mcgraw
Hill

Medina, Robert G. (2011) Entrepreneurship and Small Management Second Edition
Philippines REX Bookstore Inc.

Roa, Floriano C. (2012) Business Ethics and Social Responsibility, Manila Philippines, Rex
Bookstore Inc.

4.


Course Requirements

A.
B.
C.
D.
E.

Quizzes
Research Papers
Reports
Exams
Feasibility Study Output







5. Grading System

Midterm Grade

Prelim Examination
Midterm Examination
Class Standing
Total





Final Grade
=



25%

25%

50%
100%

Final Grade



Semi-final Examination 25%


Final Examination

25%
Class Standing

50%
Total

100%

Midterm Grade + Final Grade





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