Market Research Proposal

[RESEARCH PROJECT TITLE]

Prepared By [COMPANY.Company]

1. SUMMARY
2. OBJECTIVES
3. EXISTING KNOWLEDGE
4. INTENDED OUTCOMES
5. TARGET DEMOGRAPHICS
6. DATA COLLECTION
7. RESEARCH METHODOLOGY
8. TIMELINE
9. PROPOSED BUDGET
10. ETHICAL CONSIDERATIONS
11. FURTHER OUTCOMES

1. SUMMARY
The market research project, entitled [RESEARCH PROJECT TITLE] hopes to discover more
information regarding market trends in [SPECIFIC AREA]. The following summary will give an
overview of the causes, processes, and possible effects of the market research proposal,
detailed below.

2. OBJECTIVES
The proposed market research project contains the following objectives:

3. EXISTING KNOWLEDGE

4. INTENDED OUTCOMES

5. TARGET DEMOGRAPHICS

6. DATA COLLECTION
Our methods of data collection will be best suited to the project at hand. Research methods will
include:
Focus groups
Collection of social media data
Surveys via the Internet, phone, or email
Long range in-home consumer tests
Distribution of samples
In person promotionals

7. RESEARCH METHODOLOGY

8. TIMELINE
Task 1 ([TASK1 DATE AND TIME])
[TASK1] [TASK1 DESCRIPTION]
Task 2 ([TASK2 DATE AND TIME])
[TASK2] [TASK2 DESCRIPTION]
Task 3 ([TASK3 DATE AND TIME])
[TASK3] [TASK3 DESCRIPTION]

9. PROPOSED BUDGET

10. ETHICAL CONSIDERATIONS

11. FURTHER OUTCOMES