Position Description

The Market Associate is responsible for maximizing revenues for both Expedia. & key hotel partners in
the assigned region. The primary focus of this role is to aid internal management teams and key supply
partners in identifying, implementing, and executing strategic initiatives which improve key business
metrics, ensure Expedias offerings are appropriately positioned to be competitive, and maximize
opportunities for distribution and marketing of product offerings within the assigned region.
Market Associates will partner closely with hotel partners in an effort to:
Increase revenue opportunities
Resolve content, rate, and availability issues
Proactively secure additional inventory over high demand and compression periods
Support efforts to improve market pricing and overall inventory competitiveness
Secure value-adds and promotional offers
Assist with the management of inventory blocks and rates to ensure accuracy of data and consistent
supply
Aid in business development with the acquisition of new properties and renewals
This role is internally facing, and also focuses on supporting the Market Management team through
business projects and initiative implementation leveraged to improve product competitiveness and
support productive revenue generation efforts in the region they support.
Position Responsibilities
Effectively consult with hotel partners to secure competitive rates and deliver improved metrics;
improve product competitiveness through effective price renegotiations
Evaluate market trends and competitor activity; provide the Market Management team with analysis
and recommendations for potential actions and next steps. This includes, but is not limited to: analyzing
market competitiveness reporting, prioritizing daily/weekly hotel calls, reporting and tracking progress
of programs and initiatives, and analyzing their impact on market performance
Manage promotional campaigns in market, including pitching promotional opportunities to partners and
soliciting deals from hotels
Work with Market Management team to develop and implement strategies which ensure competitive
pricing
Maintain constant communication with Market Managers to ensure consistency of communications,
partner messaging, and implementation and execution of market strategies
Develop and share best practices with Market Management teams to help optimize market
competitiveness
Review the quality of rates, inventory, and content on Expedia sites against competitors
Support Market Management team with the development and delivery of partner communications
Assist the Market Management team in prospecting new hotels and/or regional chains
Participate in contract negotiations as needed.
Support the process of onboarding a new partner upon acquisition of a new property by promoting the
full product suite and initiatives
Educate current partners on the full use of products and tools
Lead ad hoc projects to improve product competitiveness and support productive revenue generation
efforts in the market they support; this could include, but is not limited to: implementation of new

systems, work processes and/or technologies, adoption of new initiatives, gathering information
regarding Expedias competition in a market, etc.
Demonstrate the energy & drive to be a part of one of the most exciting teams within Expedia.
Other reasonable duties, as assigned
Required Skills & Experience
Bachelors Degree preferred; major in tourism or hospitality a plus
1-2 years of related industry experience
Hotel revenue management / reservation or account management role in another OLTA is strongly
preferred
Experience in consultative sales environment preferred
Business-oriented professional with high integrity; maintains strictest confidentiality; displays initiative
and innovation; exercises sound judgment
Results-focused and metrics-driven
Basic knowledge and understanding of revenue management principles and practices
Strong experience negotiating; experience effectively using a consultative selling approach
Excellent time management and follow-up skills; ability to be diplomatically persistent in challenging
situations
Working knowledge of revenue and/or account management desirable
Strong experience using MS Office suite of programs (i.e. Word, Excel, PowerPoint, Outlook, etc).
Sincere relationship builder; earns the confidence of others; bridges and sustains solid partnerships
based on mutual support through a collaborative style
Excellent diplomatic skills; possesses the ability to establish and maintain positive relationships with
both internal and external business partners
Ability to multi-task effectively; must be able to change gears quickly without skipping a beat
Presents ideas and directives clearly and persuasively; actively listens when spoken/presented to
Ability to effectively communicate to various levels and through a variety of communication channels
Able to work independently as well as be a team player
Critical Competencies
Relationship Management: Establishes and builds healthy working relationships with partners.
Solution Alignment: Evaluates rates and availability with an understanding of products, services, and
the market for the purpose of obtaining favorable arrangements for Expedia.
Sales & Negotiation: Effectively works in a defined market or region, identifying prospective partners,
and negotiating successfully in a constructive, consultative, and collaborative manner.
Written & Spoken Communications, Listening, and Influencing: Conveys, receives, and interprets ideas
and information, presents information appropriately to a diverse range of audiences, and influences
partner decisions.
Build & Maintain Teams: Encourages, motivates, and guides individuals and teams in learning and
improving effectiveness and develops and improves individual, team, and organizational performance.
Strategy Execution: Develops goals, ideas and initiatives that improve the organization's performance,
manage costs, and drive change at all levels.

Drive for Results: Driving high standards for individual, team, and organizational accomplishment;
tenaciously working to meet or exceed challenging goals; deriving satisfaction from goal achievement
and continuous improvement.