REVIEW AD TAG ELEMENTS IN FOLLOWING ORDER

PARAMETER TO QA
Domain
Network ID
Top Level Ad Unit [Site]
Secondary Ad Unit(s) [Zone]

UID / UTP

UGC
Content Type
Category
Page ID
Blog Source
GCMS content source

Traffic Source
Referring URL source
Mobile Identifier
Device Identifier
Units Exclusion Varibale
Position
Size *DESKTOP
Size *MOBILE SMARTPHONE
Size *MOBILE TABLET

Tile

Tile

Adobe
Ord

AD FUNCTIONALITIES TO TEST
TYPE

Ord Refresh

Ads click through

Expanding 728x90
Expanding 300x250 Top
Expanding 300x250 Bottom
Flash 728/300x250
Expanding 970x90
Expanding 300x600
Portrait 300x1050

Static 970x90

300x600 TOP
300x600 Bottom
970x90 Pushdown
"Additional 4th and 5th Units"
InView
Ad Refresh
Video Templates
Video - Companion Ad

Competitive Separation

Test_ads
Debug Ad Code

Mobile

FOLLOWING ORDER
VALUE/KEY
ad.doubleclick.net/
N4213/
everydayhealth/
[mastercategory[/[subcat]

u=
ugc=

ct=
cat=
page=
bn=
content=

src=
ref=
plt=
mdv=
!c=
pos=

sz=

tile=

tile=

btg=
ord=

O TEST
Expected Behavior

confirm ord value changes every page refresh

(but stays the same for all units on a given
pageview at a time)
all ads should click through to a designated
landing page that opens in a new window
Expanding Ads overlay content (not behind)
Expanding Ads overlay content (not behind)
Expanding Ads overlay content (not behind)
Flash ads serve properly, do not crash

top 728x90 slot serves larger 970x90 creative in

entire header width without disrupting the page
margins in any way

larger ad units serve in original 300x250 slots

without disrupting page content / layout
larger unit "pushes down" page content instead
of overlaying

"roll up" and do not actually serve ads unless we

"turn on"
inview functionality should be turned on and continue to work as expected
Ads should continue to auto refresh where set
when a player exists on the page that is user initiated, ads should automatically load with inview durin
initial ads load, when pre roll is called, display ads disappear, standard 300x250 slot is then replaced w

"test1" should never serve with "test2"

Appending ?test_ads= to any URL should still

allow ads to serve as normal, with all parameters
passing properly
appending ?debugadcode to any URL should populate the page with the ad calls showing next to each
smartphone serves 320x50

pass mobile specific key values (mdv= and plt=)

only single sizes pass on mobile (no larger units
allowed)

REQUIREMENTS
must be lowercase
must be a capital N
case sensitive-directly following the N4213/
must be lowercase - cannot begin with a number or contain special characters or spaces

zone

unique user ID with adobe variables and p= value from tracking.waterfront

flag pages with user generated comments, reviews, entry boxes with ugc=1. Pages that do not conta
ct=cc

pass all as key value category / subcategory values pertaining to articles condition categories they
unique alphanumerical value for every page
author source

content provider source from gCMS

traffic source from xid
aol_
nl_
tw_
fb_
Should contain the previous domain of the page the user came from directly preceding this page. If th
pi_
su_
plt=mobileweb
(plt=[blank] if on desktop)
ob_
g_
mdv=sph (smartphone) mdv=tab (tablet) DESKTOP will be mdv=[blank]
lc_
dfm_
standard ad units !c=standard ; additional units !c=extra
must be lowercase Top sz=728x90,970x90
Top sz=320x50
Top sz=300x250
Top sz=728x90
Top sz=300x250
o
o
o
o
o
o

Top 728x90: 1
Sponsor logo: 3
Top 300x250: 5
Middle 300x250: 7
Bottom 300x250: 9 (4th ad)
Bottom 728x90: 11 (5th ad)

above the fold units - pos=top

Top sz=300x250,300x600,300x1050
Bottom sz=300x250
Bottom sz=300x250

Bottom s

o
o
o
o
o
o

Top 728x90: 1
Sponsor logo: 3
Top 300x250: 5
Middle 300x250: 7
Bottom 300x250: 9 (4th ad)
Bottom 728x90: 11 (5th ad)

return values from adobe js function based on user cookiers. If cookied turned off, cookie=null instea
value must be filled using random number generator. Must be at least 9 numerical cha

Test Method

refresh the same page multiple times, navigate to different pages. All ads in either scenario should ha

confirm ads are "clickable" and click on various ads in multiple browsers and confirm new window ope

append
append
append
append
append

to any URL ?test_ads=expanding

to any URL ?test_ads=flashtopbottom and another - ?test_ads=flashtext
?test_ads=expanding970
to URL ?test_ads=opaflash
to URL ?test_ads=portrait

append ?test_ads=opa970

append ?test_ads=opaflash
append ?test_ads=pushdown

view multiple pages and confirm no ads are serving here and the space collapses instead of being wh
and continue to work as expected

user initiated, ads should automatically load with inview during initial page load. Once video is "played" and pre
splay ads disappear, standard 300x250 slot is then replaced with an associated companion ad for the pre roll th

http://www.everydayhealth.com/conditions/rheumatoid-arthritis?test_ads=compsep

append ?test_ads=test to any qa URL and confirm no blank ads, and other parameters are not comp
ould populate the page with the ad calls showing next to each ad

nique Ord value every time

PRE ROLL

Functionality
Video Templates

Video - Companion Ad

Companion Slot Rule

Companion Slot Rule

Ad Tag
example:

http://pubads.g.doubleclick.net/gampad/ads?_a-335939762104803511919295411208211
success2.success1%3Bp=37%3B
%3B&aamtest2=success2%3Baamtest1%3Dsuccess1&bcsrc=EH_Original&bn=200&cat=&ciu_szs=3
orrelator=3814556236758535&cue=pre&cust_params=u%3D782638ea-c0eb-4462-9621-40a5023
%3D1%26frmt%3D22%26plID%3D2632456464001%26ttID%3D1548068799001%26cgm%3D0&d
%2Fgdeane.agoramedia.com%2FEHPlatform%2Fnews%2Fhiv-aids%2Fquestions-t
doctor&dt=1384959995477&env=vp&flash=11.9.900.117&frm=0&gdfp_req=1&gedl=ve2_ta0_pt15.
100_sv2_sp1_vi0.0.1081.1903_vp100_va100_ct1_vb1_vl1_vr1_tdu&impl=s&iu=%2F4213%
%2Ftest&mdv=&output=xml_vast2&page=7f8529dd-233f-4f7e-bc3cd23f88318b48&plt=&pos=pri&ref=&scor=4189890839796222&sdkv=x.3.0.89&src=&sz=8x8&u_ah=
u_cd=24&u_h=1200&u_his=3&u_java=true&u_nmime=91&u_nplug=16&u_tz=-300&u_w=192
%3B&unviewed_position_start=1&url=http%3A%2F%2Fgdeane.agoramedia.com%2FEHPlatform%2Fn
to-ask-your-doctor&vid=1548068799001

Format of Ad Tag will not be in specific order but should always contain

Tag Element
http://pubads.g.doubleclick.net/gampad/ads?
sz=8x8&
gdfp_req=1&
iu= /4213/everydayhealth/[zone]&
ciu_szs=300x250&
url=[referrer_url]&
correlator=[timestamp]&
env=vp&
unviewed_position_start=1&
output=xml_vast2&
impl=s&

cust_params=

All custom paramters are separated by %26

CUSTOM PARAMETERS

UID / UTP

UGC
Content Type
Category
Page ID
Blog Source

GCMS content source

Traffic Source
Referring URL

BrightCove Source

Mobile Identifier

Device Identifier
Cue
Position

Adobe

Additional BrightCove Injected Variables

frmt=
plID
ttID=
cgm=
dc_sdkv=

when a player exists on the page that is user initiated, ads should
automatically load with inview during initial page load. Once video
is "played" and pre roll loaded, ads disappear and are then
"reloaded" once pre roll is complete and remainder of video plays.
new ads load every new video play.

1. initial page ads load 2.when pre roll is called, display ads
disappear, 3.standard 300x250 slot is then replaced with an
associated companion ad for the pre roll through duration of pre
roll play. 4.If no companion available, ad space is blank. 5.Once
pre roll ends and actual video is played, ads reload and companion
reverts back to display ad
should never serve other advertisers ads other than pre roll
advertiser
companion ad should be removed once pre roll finishes. A new
display ad should serve once actual video begins. Companion
should never serve without associated pre roll

?_a-33593976210480351191929541120821117913_p-224585_sss2.success1%3Bp=37%3B
bcsrc=EH_Original&bn=200&cat=&ciu_szs=300x250&content=HealthDay&c
s=u%3D782638ea-c0eb-4462-9621-40a50236a8a1%26frmt%3D0%26frmt
%26ttID%3D1548068799001%26cgm%3D0&description_url=http%3A%2F
Platform%2Fnews%2Fhiv-aids%2Fquestions-to-ask-your17&frm=0&gdfp_req=1&gedl=ve2_ta0_pt15.11.15_is0_tv1_er467.477.818.1
0_ct1_vb1_vl1_vr1_tdu&impl=s&iu=%2F4213%2Feverydayhealth
=xml_vast2&page=7f8529dd-233f-4f7e-bc3c796222&sdkv=x.3.0.89&src=&sz=8x8&u_ah=1170&u_asa=1&u_aw=1920&
mime=91&u_nplug=16&u_tz=-300&u_w=1920&ugc=0%3Bct%3Dvid
gdeane.agoramedia.com%2FEHPlatform%2Fnews%2Fhiv-aids%2Fquestionsr-doctor&vid=1548068799001

order but should always contain the following parameters:

(domain of ad call)

see below

KEY

u%3D
ugc%3D

ct%3D
cat%3D
page%3D
bn%3D

content%3D

Dynamically
Injected Value Description
pass user
flag
pages with user values
ID,UTP,adobe,product
generated
through adcomments,
tag using
reviews,
entry boxes with ugc
tracking.waterfrontmedia
%3D1.
doheader
not
script onPages
everythat
page
contain any user generated
content, ugc%3D0. All pages
must have the identifier even
if no ugc / comment ability
exists
pass all as key value
category
/ subcategory
vid
values pertaining to articles
condition categories they fall
under
unique alphanumerical value
for every page
author source

content provider source from

gCMS

src%3D

traffic source from xid

ref%3D

referring URL

bcsrc%3D

plt%3D

mdv%3D
cue%3D
pos%3d

brightcove source of the

video that will play
subsequent to the preroll
passed whenever user is
viewing mobile optimized
pages via a mobile device

passed to identify mobile

device user is viewing from
pre
midvid1/

return values from adobe js

function into ad call after all
other key values, directly
preceeding ord

btg%3D

player ID
video ID assigned in brightcove

Mobile Smartph
plt
plt
DESKTOP
one
%3D[blan %3Dmobil
k]
eweb
plt
%3D[blan
mdv
k]
%3Dsph

Mobile
plt Tablet
%3Dmobil
eweb

mdv
%3Dtab