Author

Harold L.
Sirkin (2013)
Bloomberg
Business

Title
A Sustainable Business Model
Pays Off

Miller,
Jennifer L.
(2010)
StudentPulse
.com

Sustainability: Is it a Good
Choice for small companies?

Retrieved from:
http://www.bloomberg.com/bw/
articles/2013-11-26/asustainable-business-modelpays-off

Retrieved from:
http://www.studentpulse.com/a
rticles/295/2/sustainability-is-ita-good-choice-for-smallcompanies

Notes
A sudden shift to
sustainable business
practices was forced
upon companies in the
US because of the laws
implemented to protect
the environment.
Sustainability was
expensive and
companies had no choice
but to comply.
After 40 years, the impact
of following these laws
can be seen.
Sustainability became a
trend and a social norm
for consumers. People
are yearning for products
that help and contribute
in taking care of the
environment.
The shift to sustainable
practices and choices,
nowadays, does not
mean more expenses for
companies, but more
profit.
Sustainability efforts are
becoming more and more
economically beneficial.
Investments on Going
Green benefits the
company because of the
consumers being more
and more aware of the
importance of buying and
using products that does
not harm the
environment.
The researcher in this
article believe that
eventually, all companies
will realize the need to
transition into Going

Tom Duxurby
(2012)
Technology
Innovation
Management
Review

Creativity: Linking Theory and

Practices for Entrepreneurs

Retrieved from:
http://timreview.ca/article/594

Green no matter what

industry or what size their
company is.
Business Models will
eventually realize the
need to create a more
holistic approach in
producing their products
and services, but for this
to be done, the way
business leaders think
about sustainability
should be changed.
Business Education and
Training will be a vital
role in raising awareness
about sustainability.
The researcher believes
that Creativity is the
ability to provide novel
solutions to relevant
problems.
Creativity can be a
source of competitive
advantage.
Creativity helps
organizations in adapting
to the changing
environment.
Creativity is not the same
as innovation. Innovation
is the successful
implementation of
creative ideas. Creativity
is the precursor for
innovation.
The creative process can
be divided into three:
- Variation (generation
of many ideas thru
brainstorming)
- Selection (deciding
what ideas are
opportunities)
- Retention (ability to

Badal,
Sangeeta
Bhardwaj
Ph.D (2014)
Gallup
Business
Journal

Great Entrepreneurs are

Creative Thinkers

Bell, James
&
Stellingwerf,
Jelmer Jorke
(2012)

Sustainable Entrepreneurship:
The Motivation & Challenges
of Sustainable Entrepreneurs
in Renewable Energy Industry.

Retrieved from:
http://www.gallup.com/busines
sjournal/174269/greatentrepreneurs-creativethinkers.aspx

perpetuate the idea)

Creativity matters to
entrepreneurs because
not only must their initial
ideas exhibit dimensions
of novelty, usefulness,
and appropriateness to
justify firm formation, but
the capacity to
sustainably create
commercial value from
ideas must be
demonstrated.
Entrepreneurs should
create organizations with
an environment that
supports creativity to be
able to adapt and
innovate.
Successful entrepreneurs
have the ability to
imagine the future for
their organizations.
Entrepreneurs are
constantly alert and
ready to in seizing
opportunities and
adapting to changes in
the environment.
Highly creative
entrepreneurs are rule
breakers, changing the
norms and making it
better.
Creative thinking
entrepreneurs can fall
prey to incumbent
inertia. They strive in
focusing on growth but
overlook the
organizational flexibility.
Social Entrepreneurship
encompasses the
activities and processes
undertaken to discover,

Jonkoping
International
Business
School

Retrieved from:
http://www.divaportal.org/smash/get/diva2:536
383/FULLTEXT02

define, and exploit

opportunities in order to
enhance social wealth by
creating new ventures or
managing existing
organizations in an
innovative manner
Ecopreneurship is
pursuing a business that
helps a certain sector in
the economy. It uses
green processes and has
a life-long commitment in
achieving sustainability.
Social Entrepreneurship
is about creating a
solution that can have a
social impact and help a
social sector.
Sustainable
Entrepreneurship is the
blending of People,
Planet and Profit.
The researchers used 5
companies (Powerhouse
wind, the Archimedes,
Solar Sisteres, Cleanfiled
Energy, Urban Green
Energy) to determine the
motivation that inspired
the creation of
sustainable companies.

Companies in the
Renewable Energy
business was motivated
to create a sustainable
organization because
they saw the effects of
the current source of
power.

The challenge for these

companies are their
customer perception and
the lack of awareness.