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Books for Kurukshetra University

Microeconomics
T.R. Jain, V.K. Ohri

ISBN: 978-93-80901-94-7 (Hindi) Pages: 536
ISBN : 978-93-80735-69-6
Pages : 400
Macroeconomics
Price: ` 390/- (For Sem. I & II)
Semester-I
1. Nature and Scope of Economics
2. The Economic Problem: Scarcity and Choice
3. Economic Organisation and Economic
Systems
4. Micro and Macro Economics
5. Concepts of Demand and Law of Demand
6. Elasticity of Demand
7. Consumer TheoryCardinal Utility Analysis
8. Ordinal Utility Theory: Indifference Curve

Approach
9. Firms as Agents of Production
10. Production Function and Laws of Production
11. Isoquant Curves and Producers Equilibrium
12. Concepts of Supply and Law of Supply
13. Theory of Costs
14. Concepts of Revenue
Semester-II
1. Market Structure
2. Theory of Perfect Competition
3. Theory of a Monopoly Firm
4. Theory of Monopolistic Competition
5. Oligopoly
6. Market Success and Market Failure

7. Theory of Factor Pricing
8. Rent
9. Interest
10. Profit
T.R. Jain, B.D. Majhi, Mandeep Singh

ISBN: 978-93-5058-156-8 (Hindi) Pages: 620
Semester-III
1. Introduction to Macroeconomics
2. Concepts of GDP and National Income
3. Measurement of National Income and Related
Aggregates
4. Classical Theory of Employment and Output
5. Says Law of Market
6. Keynesian Theory of Income Determination
7. Consumption Function
8. Investment Function
9. Marginal Efficiency of Capital
ISBN : 978-93-5058-155-1
Pages : 584
Semester-IV
1. Money Growth and InflationClassical Approach
2. Demand-Pull and Cost-Push Theories of
Inflation.
3. Effects and Control of Inflation
4. Functions of Central Bank
5. Functions of Commercial Banks
6. Banking Sector Reforms in India
7. Saving-Investment and Financial System
8. Present Value, Risk Management and Asset
Valuation
9. Nature and Scope of Public Finance
10. Principle of Maximum Social Advantage
Price: ` 405/-(For Sem. III & IV)
10. Investment Multiplier

11. Impact of Government Expenditure and Taxes
on Equilibrium GDP
12. Principle of Acceleration
13. Trade Cycle and Investment Theories:
Samuelson and Hicks Models
14. Money in a Modern Economy
15. Money Supply and Credit Creation
16. Money Demand and Liquidity Preference Theory
17. Quantity Theory of Money
11. Public Expenditure
12. Taxation System
13. Impact and Incidence of Taxes
14. Public Debt: Sources and Effects
15. Market Efficiency and Market Failure
16. Interregional and International Trade
17. Theory of Comparative Costs
18. Modern Theory of International Trade
19. Gains from International Trade
20. Foreign Trade and Economic Growth
21. Balance of Payments and Balance of Trade
www.vkpublications.com
Economic Development and Policy in India
T.R. Jain, B.D. Majhi

ISBN: 978-93-5058-202-2 (Hindi) Pages: 284
ISBN : 978-93-5058-198-8
Pages : 280
Semester-V
1. Economic Development: Concept and Measures
2. Determinants of Development
3. Development Strategy: Balanced and
Unbalanced Growth
4. Development with Unlimited Supply of Labour
Lewis Model
5. Leibensteins Critical Minimum Effort Thesis
6. Import Substitution Strategy of Development
7. Innovative Entrepreneurship: Schumpeters
Innovation Theory of Development
8. Capital Formation and Economic Development
9. Role of Technology and Institutional Factors in
Development
Sectoral Aspects of Indian Economy
Price: ` 207/-
10. Economic Reforms and the Indian Economy

11. The Issue of Sustainability in Economic
Development
12. PopulationA Challenge for Indias Development
13. Some Issues of Population Growth in India
14. Employment and Unemployment in India
15. Economic Planning in India: Objectives, Strategy
and Achievements
16. Resource Mobilisation for Planning
17. Saving and Investment in India
T.R. Jain, Mukesh Trehan

ISBN: 978-93-5058-262-6 (Hindi) Pages: 400
ISBN : 978-93-5058-261-9
Pages : 388
Semester-VI
1. PollutionTypes, Prevention and Control
2. Agriculture in IndiaImportance and
Productivity
3. Agricultural Credit
4. Agricultural Labour
5. Agricultural Marketing and Prices
6. Green Revolution
7. Land Reforms
8. Industrial Policy
9. Role of Large Scale Industries
10. Role of Small Scale Industries
11. Public Sector in India
12. Private Sector in India
13. Foreign Capital and Foreign Investment in India
14. Foreign Trade in India
15. Balance of Trade and Balance of Payments
16. World Trade Organisation (WTO)
Price: ` 275/-
17. World Bank

18. International Monetary Fund (IMF)
19. Nature and Prospects of Indian Economy
20. Public Finance and Fiscal Development
21. Prices and Monetary Management
22. Financial Intermediation and Markets
23. Indicators of Human Development
24. Problem of Poverty
25. Growth and Sectoral Distribution of Domestic
Product in Haryana
26. Socio-economic Implications of Declining Sex
Ratio in Haryana
27. Globalisation of Haryana Economy
28. Problem of Poverty in Haryana and Its
Eradication
29. Regional Disparities and Effective Cities in
Haryana
Basic Computer Education
Rakesh Phor
1. Fundamentals of Computer
2. Input/Output Devices
3. Memory and Storage Devices
4. Data Processing
5. Operating System and its Functions
6. Operating System: MsWindows
Price: ` 175/-
7. Microsoft Word
8. Editing and Formatting
9. Table, Graphics and Mail-merge
10. Ms PowerPoint
11. Introduction to Computer Network
12. Internet, its Services and Web Browser
ISBN : 978-93-81015-04-9
Pages : 242
Microeconomics
T.R. Jain, O.P. Khanna

ISBN: 978-93-80901-17-6 (Hindi) Pages: 412
Semester-I
3. Theory of Demand
5. Cardinal Utility Approach
6. Indifference Curve Approach
8. Isoquant Curves and Producer's Equilibrium
9. Theory of Costs
10. Concepts of Revenu
ISBN : 978-93-80901-16-9

12. Price Determination Under Perfect Competition
13. Equilibrium of Firm and Industry Under Perfect
Competition
14. Price Determination Under Monopoly
15. Price Determination Under Monopolistic
Competition
16. Marginal Productivity Theory of Distribution
17. Rent
18. Liquidity Preference Theory of Interest
R.K. Singla
ISBN: 978-93-80901-28-2 (Hindi) Pages: 276
Semester-I
1. Management: An Introduction
2. Management as Science, Art and Profession
3. History and Approaches to Management
4. Planning: Concept and Types
5. Components or Types of Plans
6. Strategic Control
7. Forecasting and Decision-Making
8. Organising and Organisational Effectiveness
9. Organisation Structure and Organisational
Design
Price: ` 252/-
Pages : 380
Principles of Management
ISBN : 978-93-80901-27-5
Pages : 256
Price: ` 180/-
10. Departmentation: Need and Basis

11. Delegation of Authority: Meaning,
Advantages and Barriers
12. Decentralisation and Centralisation
13. Directing Through Motivation
14. Leadership: Theories and Styles
15. Controlling: Concept and Process
16. Globalisation and Management
Business Communication Skills
Sri Jin Kushal

ISBN: 978-93-80901-24-4 (Hindi) Pages: 184
Semester-I
UNITI
1. Business Communication: Basic Forms and
Models
2. Theories of Communication
3. Audience Analysis
UNITII
4. Corporate Communication
5. Miscommunication Barriers and
Improvements.
6. Effective Presentation Skills
ISBN : 978-93-80901-23-7
7. Practices in Business Communication

UNITIII
8. Self-Development and Communication
9. Non-Verbal Aspects of Communication
10. Effective Listening
11. Interviewing Skills
UNITIV
12. International Communication
R.K. Mittal, M.R. Bansal

ISBN: 978-93-80901-82-4 (Hindi) Pages: 660
Semester-I
1. Meaning and Scope of Accounting
2. Accounting Principles
3. Accounting Standards
4. Accounting Equation
5. Recording of Business Transactions
6. Capital and Revenue Items
7. Final Accountswith Adjustments
8. Errors and their Rectification

9. Depreciation, Provisions & Reserves
10. Accounts of Non-Trading Organisations
11. Consignment Accounts
12. Joint Venture Accounts
13. Accounting for Insurance Claims
H.R. Gupta, B.B. Singla, S.K. Modi
Semester-I
1. Differentiation
2. Partial Differentiation
3. Indefinite and Definite Integrals
Price: ` 333/-
Pages : 582
Business Mathematics
ISBN : 978-93-5058-456-9
Price: ` 125/-
Pages : 172
Financial Accounting
ISBN : 978-93-80901-81-7
Pages : 192
Price: ` 125/-
4. Definite Integral Area Under a Curve

5. Matrices and Determinants-I
6. Matrices and Determinants-II
Macroeconomics

ISBN: 978-93-5058-379-1 (Hindi) Pages: 284
Semester-II
1. Nature and Scope of Macroeconomics
2. Circular Flow of Income
3. National Income: Concepts and Measurement
6. Multiplier
8. Keynesian Theory of Income and Employment
ISBN : 978-93-5058-378-4
Price: ` 185/-
9. National Income Determination in a Three

Sector Closed Economy
10. ISLM Analysis
11. Inflation
12. Business Cycles
13. Monetary Policy
14. Fiscal Policy
Pages : 264
Business Environment
Mukesh Trehan, Ranju Trehan

ISBN: 978-93-5058-377-7 (Hindi) Pages: 292
ISBN : 978-93-5058-376-0
Pages : 280
Semester-II
1. Business Environment An Introduction
(Concept and Components)
2. Environmental Scanning and Importance of
3. Economic Systems
4. Economic Planning in India
5. Eleventh Five Year Plan
6. Twelfth Five Year Plan
7. Liberalisation, Privatisation and Globalisation
8. Regional Economic Groupings
9. Monetary Policy of India
Advanced Financial Accounting
Price: ` 185/-
10. Fiscal Policy of India

11. Industrial Policy and Industrial Licensing Policy
12. Export-Import (EXIM) Policy
13. Foreign Investment in India
14. Multinational Corporations and Foreign
Collaborations in India
16. United Nations Conference on Trade and
Development (UNCTAD)
17. World Bank

ISBN: 978-93-5058-392-0 (Hindi) Pages: 608
Price: ` 333/-
Semester-II
1. Branch Accounts
6. Partnership AccountsDissolution of
2. Hire Purchase & Instalment Payment Systems
Partnership Firm
3. Partnership Accounts Distribution of Profits 7. Sale of Partnership Firm to a Company
4. Partnership AccountsAdmission of a Partner
5. Partnership AccountsRetirement or Death of
a Partner
Organisational Behaviour
R.K. Singla
ISBN: 978-93-5058-390-6 (Hindi) Pages: 180
Semester-II
1. Organisational Behaviour: Concepts and
Significance
2. Personality: Determinants, Types and Theories
3. Perception: Nature and Process
4. Learning: Principles and Theories
ISBN : 978-93-5058-389-0
Business Law
Price: ` 125/-
5. Stress Management: Causes and Techniques

6. Group and Group Dynamics
7. Transactional Analysis: Scope and Benefits
8. Organisational Culture and Climate
Pages : 168
Ashok Sharma
ISBN: 978-93-5058-484-2 (Hindi) Pages: 344
Semester-III
1. Business Law: An Overview
2. Indian Contract Act, 1872An Introduction
3. Valid Contract and its Elements
4. Proposal, Acceptance and Revocation
5. Contractual Capacity of Parties
6. Free Consent of Parties
7. Lawful Consideration and Object
8. Agreements Expressly Declared as Void
9. Legal Formalities Written and Registered
10. Contingent Contracts
11. Performance of Contracts
12. Discharge of Contract
13. Implied, Quasi or Constructive Contracts
14. Consequences of Breach of Contract
ISBN : 978-93-5058-483-5
Pages : 296
Business Statistics
T.R. Jain, S.C. Aggarwal, Mukesh Trehan
Semester-III
1. Introduction to Statistics
2. Collection of Data
3. Measures of Central Tendency
4. Measures of Dispersion
5. Correlation
6. Linear Regression Analysis
7. Index Numbers-I
Price: ` 185/-
15. Contracts of Indemnity and Guarantee

16. Contracts of Bailment and Pledge
17. Contracts of Agency
18. Negotiable Instruments Act, 1881
19. Sale of Goods Act-1930
20. Contract of Sale
21. Conditions and Warranties
22. Transfer of Property or Ownership
23. Performance of the ContractDelivery and
Payment
24. Unpaid Seller
25. Suits for Breach of Contract
26. Right to Information Act, 2005
ISBN: 978-93-80901-74-9 (Hindi) Pages: 716
ISBN : 978-93-80901-73-2
Pages : 680
Price: ` 504/-
8. Index Numbers-II
9. Probability
10. Probability DistributionsBinomial and
Poisson
11. Probability DistributionsNormal
*Short Answer Type Question
*Statistical Tables
Human Resource Management
Ashok Khurana, Parveen Khurana, Hira Lal Sharma

ISBN: 978-93-5058-500-9 (Hindi) Pages: 188
ISBN : 978-93-5058-499-6
Pages : 268
Principles of Marketing
Semester-III
1. Human Resource Management
2. Human Resource Management Environment
and Challenges
3. Human Resource Planning
4. Career and Succession Planning
5. Job Analysis
6. Job Design
7. Job Evaluation
8. Recruitment and Selection
9. Induction and Placement
10. Internal Mobility: Promotion, Demotion and
Transfer
Corporate Accounting
Price: ` 180/-
11. Separation
12. Training
13. Management Development
14. Performance Appraisal and Potential
Appraisal
15. Wages and Theories of Wages
16. Methods of Wage Payment
17. Concepts of Wages
18. Special Incentives
19. Industrial Relations
20. Industrial Disputes
Ashok Jain, Varun Jain

ISBN: 978-93-5058-469-9 (Hindi) Pages: 556
ISBN : 978-93-5058-468-2
Pages : 440
Semester-III
1. Marketing: An Introduction
2. Marketing Concepts
3. Marketing Management
4. Marketing Mix
5. Marketing Environment
6. Market Segmentation
7. Consumer Behaviour
8. Product: Concept, Importance and
Classification
9. Product Mix Strategies
10. Branding, Packaging and Labelling
11. Product Life Cycle
12. New Product Development Process
Price: ` 300/-
13. Product Pricing

14. Promotion Mix
15. Advertising
16. Personal Selling
17. Sales Promotion
18. Publicity and Public Relations
19. Distribution Channels
20. Physical Distribution Logistics
21. Marketing Information System
22. Marketing Research
23. Recent Trends in Marketing
24. Online Marketing
25. Retailing
R.K. Mittal, Shagun Ahuja

ISBN: 978-93-5058-180-3 (English)

978-93-5058-181-0 (Hindi)
Semester-III
1. Issue of Shares
2. Redemption of Preference Shares
3. Issue of Debentures
4. Redemption of Debentures
5. Final Accounts of Companies

6. Amalgamation of Companies
7. Internal Reconstruction
(Including Alteration of Share Capital)
ISBN: 978-93-5058-366-1 (English)

978-93-5058-367-8 (Hindi)
Semester-IV
1. Valuation of Goodwill
2. Valuation of Shares
3. Accounts of Holding Companies
Pages: 562
Pages: 586 Price: ` 333/-
Pages: 544
4. Liquidation of Companies
5. Accounts of Banking Companies
6. Accounts of Insurance Companies
Advertising Management

ISBN: 978-93-5058-480-4 (Hindi) Pages: 284
Semester-III
1. Advertising: Meaning, Scope and Functions
2. Communication Mix and Advertising
3. Communication Process
4. Types of Advertising
5. Economic and Social Aspects of Advertising
6. Advertising Process: An Overview
7. Objectives of Advertising
8. Advertising Budget
9. Creative Aspects of Advertising: Copy-Writing,
Copy-Types, Message, Advertising Appeals,
Headlines, Illustrations
Price: ` 185/-
10. Types of Advertising Media

11. Media Planning and Scheduling
12. Advertising Agency and its Role
13. Client Agency Relationship and Advertising
Department
14. Measuring Advertising Effectiveness
15. Legal and Ethical Aspects of Advertising
16. Advertising and Consumer Behaviour
ISBN : 978-93-5058-479-8
Pages : 256
Accounting and Reporting Standards
Deepika Singla, Lalit Singla
Semester-III
1. Introduction to Accounting Standards
2. Indian Accounting Standards A Perspective
3. Interpretation of Accounting Standard .
4. International Accounting Standard.
5. Interpretation of International Financial
Reporting Standards
6. Corporate Financial Reporting
7. Interim Reporting
ISBN : 978-93-5058-491-0
8. Segment Reporting
9. Valuation: Concept and Need
10. Valuation of Tangible Fixed Assets
11. Valuation of Intangible Assets
12. Valuation of Liabilities
13. Valuation of Stock
14. Business Valuation
15. Development Financial Reporting
Pages : 156
Financial Institutions and Markets
Alok Goyal, Mridula Goyal

ISBN: 978-93-5058-473-6 (Hindi) Pages: 244
Semester-III
1. Overview of Indian Financial System
2. Indian Money Market
3. Primary Market
4. 4. Secondary Market
5. The Securities and Exchange Board of India
(SEBI)
ISBN : 978-93-5058-472-9
Price: ` 100/-
Pages : 240
6. Reserve Bank of India

7. Commercial Banks
8. Development Banks
9. Mutual Fund
Price: ` 180/-
Company Law
Ashok Sharma
ISBN: 978-93-5058-515-3 (Hindi) Pages: 168
Semester-IV
1. Historical Development of Company Law in India
2. Company: Meaning, Characteristics and Nature
3. Types of Companies
4. Private Company
5. Formation, Promotion and Incorporation of a
Company
6. Memorandum of Association
ISBN : 978-93-5058-514-6
7. Articles of Association
8. Prospectus
9. Shares and Stocks
10. Allotment of Shares
11. Share Capital of Company
12. Share Certificate and Share Warrant
13. Issue and Allotment of Debentures

ISBN: 978-93-5058-584-9 (Hindi) Pages: 136
Semester-IV
1. Introduction to Insurance
2. Life Insurance
3. Fire Insurance
Price: ` 100/-
Price: ` 135/-
4. Marine Insurance
5. Accident and Motor Insurance
6. Insurance Intermediaries

ISBN: 978-93-5058-581-8 (Hindi) Pages: 220
Semester-IV
1. Sales Force Management: Concept, Nature,
Functions and Challenges
2. Personal Selling
3. Sales Forecasting
4. Sales Budget
5. Sales Organisation
6. Sales Force Management: Recruitment and
Selection of Sales Personnel
7. Sales Force Management: Training Sales
Personnel
Pages : 140
Management of Sales Force
ISBN : 978-93-5058-580-1
Price: ` 125/-
Pages : 160
Fundamentals of Insurance
ISBN : 978-93-5058-583-2
Pages : 196
8. Sales Force Management: Motivating Sales

Personnel
9. Sales Force Management: Compensating Sales
Personnel
10. Sales Quotas and Sales Territories
11. Sales Force Management: Evaluating Sales
Personnel
12. Ethical Issues in Sales Management
13. Role of Information Technology in Sales Force
Management
Central Excise and Customs
Sanjeet Sharma
ISBN: 978-93-5058-586-3 (Hindi) Pages: 236
Semester-IV
1. Nature and Scope of Central Excise
2. Classification of Excisable Goods
3. Computation of Central Excise Duty
4. General Procedures of Central Excise
5. Concession To Small Scale Industry Under
Central Excise Act
6. CENVAT
7. Basics of Custom Duty
ISBN : 978-93-5058-585-6
8. Kinds of Custom Duties

9. Levy and Assessment of Custom Duty
10. Valuation
11. Prohibition of Exportation and Importation of
Goods
12. Import Procedures and Documents
13. Export Procedures and Documents
14. Export Promotion Schemes
Pages : 196
Financial Management
R.K. Mittal, A.K. Mittal

ISBN: 978-93-5058-529-0 (Hindi) Pages: 328
Semester-IV
1. Nature and Scope of Financial Managemen
2. Financial Planning
3. Capitalisation
4. Financial Forecasting
5. Sources of Finance-I
6. Sources of Finance-II
7. Cost of Capital
8. Capital Structure
ISBN : 978-93-5058-528-3
Business Law
Price: ` 135/-
Price: ` 200/-
9. Operating and Financial Leverages

10. Capital Budgeting
11. Management of Working Capital
12. Management of Cash
13. Management of Receivables
14. Inventory Management
15. Dividend Policy
Pages : 320
Ashok Sharma
ISBN: 978-93-5058-531-3 (Hindi) Pages: 116
Semester-IV
1. Indian Partnership Act, 1932
2. Foreign Exchange Management Act (FEMA)-
2002
ISBN : 978-93-5058-530-6
Pages : 120
10
3. Information Technology Act, 2000

4. The Competition Act, 2002
Price: ` 90/-
Business Environment in Haryana

ISBN: 978-93-5058-527-6 (Hindi) Pages: 212
Semester-IV
2. Nature of Haryana Economy
3. Haryana Economy on the Eve of Inception
4. Agriculture in Haryana
6. National Bank for Agriculture and Rural
Development (NABARD)
7. Rural Indebtedness
Price: ` 150/-
8. Small Scale and Cottage Industries in Haryana

9. Haryana State Industrial and Infrastructure
Development Corporation (HSIIDC)
10. Special Economic Zones (SEZs)
11. Haryana Financial Corporation (HFC)
12. HAFED
13. Planning in Haryana
14. Haryana Budget
ISBN : 978-93-5058-526-9
Pages : 200
Advertising and Sales Management

ISBN: 978-93-80901-58-9 (Hindi) Pages: 416
ISBN : 978-93-80901-57-2
Pages : 376
Semester-V
2. Communication Mix or Promotion Mix
3. Advertising: Meaning, Scope and Functions
6. Advertising Process: An Overview
9. Creative Aspects of Advertising: Copy-Writing,
CopyTypes, Message, Advertising Appeals,
Headlines, Illustrations
Semester-VI
13. Client Agency Relationship, Agency
Remuneration and Advertising Department
11
Price: ` 300/- (For Sem. V & VI)

16. Sales Management An Introduction
17. Personal Selling and Salesmanship
18. Sales OrganisationOrganising the Sales
Efforts
Personnel
21. Sales Force Management: Motivating Sales
Personnel
22. Sales Force Management: Compensating
Sales Personnel
23. Sales Force Management: Controlling Sales
Personnel
24. Sales Budget
T.R. Jain, Mukesh Trehan, Ranju Trehan

ISBN: 978-93-80901-11-4 (Hindi) Pages: 552
ISBN : 978-93-80901-10-7
Pages : 528
Cost Accounting
Semester-V
1. Business EnvironmentAn Introduction
3. Trends in National Income
4. Trends in Saving and Investment
5. Trends in Industrial Development
7. Money Supply, Prices and Inflation
8. Business Finance
9. Unemployment Problem in India
11. Regional Imbalances
12. Social Injustice
13. Parallel Economy
14. Industrial Sickness
18. Special Economic ZonesSEZs
19. Privatisation in India
20. Securities and Exchange Board of India (SEBI
Act
Price: ` 375/-(For Sem. V & VI)
Semester-VI
21. Economic SystemsCapitalism, Socialism and
Mixed Economy
25. International Business Environment (Overview)
26. Globalisation
27. Trends in World Trade and Problems of
Developing Countries in World Trade
28. Foreign Trade And Economic Growth
29. General Agreement on Tariffs and Trade (GATT)
32. World Bank
35. Foreign Capital and Foreign Investment in India
36. Multinational Enterprises and Foreign
37. Regional Economic Groups
S.P. Gupta, Ajay Sharma, Satish Ahuja

ISBN: 978-93-80901-67-1(Hindi) Pages: 936
ISBN : 978-93-80901-66-4
Pages : 880
Semester-V
1. Nature and Scope of Cost Accounting
2. Elements of Cost and Classification
3. Materials: Issue, Control and Valuation
4. Labour Cost: Computation and Control
5. Overheads
6. Unit or Output Costing

7. Reconciliation of Cost Accounts and Financial
Accounts
8. Cost Audit
9. Activity Based Costing
Semester-VI
1. Operating Costing
2. Job and Batch Costing
3. Contract Costing
4. Process Costing System
5. Integral Accounting or Integrated Accounting

6. Marginal Costing
7. Budgetary Control
8. Standard Costing and Variance Analysis
12
Financial Market Operations

ISBN: 978-93-80901-61-9 (Hindi) Pages: 312
Semester-V
3. Primary Market
4. Secondary Market
5. OTCEI and NSE
6. Securities Contracts (Regulation) Act
ISBN : 978-93-80901-60-2
Semester-VI
(SEBI)
8. Investors Protection
9. Functionaries on Stock Exchange
10. Merchant Banking
11. Credit Rating
Pages : 300
Management Accounting and Financial Management
R.K. Mittal
ISBN: 978-93-80901-56-5 (Hindi) Pages: 548

Semester-V
1. Management AccountingNature and Scope
2. Financial Statements
3. Techniques of Financial Analysis
4. Ratio Analysis
5. Funds Flow Statement
ISBN : 978-93-80901-55-8
Pages : 516
Semester-VI
1. Cost of Capital
4. Dividend Policy
Investment Management and Security Valuation
6. Cash Flow Statement

7. Nature and Scope of Financial Management
9. Capitalisation
5. Sources of FinanceI
6. Sources of FinanceII
Vandana Dangi
Price: ` 135/-
Semester-V
PartI
1. Investment Overview: Meaning, Nature and
Process
2. Investment Avenues and their Evaluation
3. Concept and Measurement of Investment
Return and Risk
PartII
4. Technical Analysis
5. Fundamental Analysis
ISBN : 978-93-5058-206-0
Pages : 176
13
PartIII
6. Company Analysis
7. Industry Analysis
8. Economic Analysis
PartIV
9. Secondary Market: Stock Exchanges, Listing of
Securities and Online Trading
10. Trading Mechanism in Bombay Stock Exchange
11. Equity Valuation
12. Bond and Convertible Securities
Vandana Dangi
Price: ` 135/-
Semester-VI
1. Efficient Market Hypothesis
6. The Efficient Frontier, Optimal Portfolio and
2. Bond Analysis: Yield to Maturity, Term
Sharpe Single-index Model
Structure of Interest Rates and Bond Portfolio 7. Capital Asset Pricing Model and Arbitrage
Management
Pricing Theory
3. Portfolio: Meaning, Advantages and Asset
8. Portfolio Performance Evaluation
Allocation
9. Portfolio Revision: Meaning, Need, Constraints
4. Markowitz Portfolio Theory: Expected Return
and Strategies
and Standard Deviation for Portfolios
10. Derivatives
5. Diversification: Meaning, Gains from
11. Options
Diversification
ISBN : 978-93-5058-207-7
Indirect Taxes
Pages : 168
Dr. Mohammed Ashraf Ali, Shahid Alam

Price: ` 165/-
ISBN : 978-93-81420-93-5
Pages : 214
1. TaxationAn Overview
2. Central Excise DutyI: An Overview
3. Central Excise DutyII: Removal & Clearance
4. Central Excise DutyIII: Central Excise
Department
5. Central Excise DutyIV
6. Excise DutyV: Registration
7. Excise DutyVI: CENVAT
8. Excise DutyVII: SSI CONCESSION
9. Customs DutyI: An Overview
10. Customs DutyII: Import and Export Procedures
11. Customs DutyIII: Custom Duty
Authorities and their Powers
12. Customs DutyIV: Penalties and Prosecutions
14
13. Central Sales TaxI: Fundamental of Central

Sales Tax Act, 1956
14. Central Sales TaxII: Provisions to Different
Categories of Sales under Central
Sales Tax Act, 1956
15. Central Sales TaxIII: Declaration
Forms and Turnover
16. Central Sales TaxIV: Registration of Dealers
17. Central Sales TaxV: Penalties and Prosecution
18. Service TaxI: An Overview
19. Service Tax ActII: Registration
20. Service Tax ActIII: Payment of Service Tax
21. Service TaxIV: Penalties and Appeals under
Service Tax
Books for Chaudhary Devi Lal University

Microeconomics
T.R. Jain, M.L. Grover

ISBN: 978-93-5058-186-8 (Hindi) Pages: 448
Semester-I
2. Problem of Scarcity and Choice
3. Basic Concepts
4. Concepts of Demand and Law of Demand
6. Forecasting of Demand
8. Cardinal Utility Theory
Price: ` 270/-

9. Ordinal Utility Theory
10. Theory of Production
11. Theory of Costs
13. Diagrammatic Presentation of Data
14. Measures of Central TendencyArithmetic Mean
15. Measures of Central TendencyMedian and
Mode
ISBN : 978-93-5058-320-3
Pages : 392
Microeconomics

ISBN: 978-93-5058-185-8 (Hindi) Pages: 256
Semester-II
Competition
3. Equilibrium Under Monopoly
4. Equilibrium Under Monopolistic Competition
5. Oligopoly
ISBN : 978-93-5058-268-8
Pages : 236
15

7. Rent
8. Interest
9. Profit
Price: ` 150/-
Macroeconomics

ISBN: 978-93-5058-334-0 (Hindi) Pages: 392
Semester-III
2. Concepts of GDP and National Income
Aggregates
4. Classical Theory of Employment
6. Keynesian Theory of Employment
ISBN : 978-93-5058-333-3
Macroeconomics
Pages : 364
Semester-IV
1. Inflation: Concept and Theories
2. Credit Creation
3. Credit Control
7. Taxation System
8. Impact and Incidence of Taxation
9. Public Debt
Price: ` 207/-
10. Inter-regional and International Trade

11. Trade as an Engine of Growth
13. Modern Theory or HeckscherOhlin
Theory of International Trade
14. Gains from Trade
15. Balance of Payments
16. Correlation
*Appendix

ISBN: 978-93-5058-504-7 (Hindi) Pages: 280
Semester-V
1. Economic Growth and Development
2. Determinants of Economic Development
3. Measurement of Economic Development
4. Obstacles to Economic Development
5. Vicious Circle of Poverty
6. Lewis Model of Unlimited Supply of Labour
7. Theory of Big Push
8. Balanced Growth
9. Unbalanced Growth
Pages : 260
Development and Environmental Economics
ISBN : 978-93-5058-503-0
Price: ` 252/-

13. Money SupplyMeaning and Determinants
14. Money Demand and Liquidity Preference Theory
16. Functions of Commercial Banks
17. Functions of Central Bank
18. Banking Sector Reforms in India
19. Index Numbers
ISBN: 978-93-5058-394-4 (Hindi) Pages: 324
ISBN : 978-93-5058-393-7
Pages : 256
16
Price: ` 225/-

11. EnvironmentA Necessity and Luxury
12. PopulationEnvironmental Linkage
13. Market Failure in Case of Environmental
Goods
14. PollutionPrevention and Control
15. Environmental Legislation (1986)
16. Sustainable Development
17. Regression
International Economics

ISBN: 978-93-5058-537-5 (Hindi) Pages: 260
Price: ` 207/-
Semester-VI
1. Inter-regional and International Trade
7. Foreign Trade Multiplier
8. Changes in Indias Foreign Trade since 1991
3. Modern Theory or HeckscherOhlin Theory of 9. International Monetary Fund (IMF)
International Trade
10. World Bank
4. Free Trade Vs. Protection
5. Foreign Exchange
12. Time Series Analysis
ISBN : 978-93-5058-536-8
Pages : 248
Proficiency in English
Sangita Mehta
Price: ` 125/-
ISBN : 978-93-5058-497-2
Pages : 172
Semester-I
UNITI
1. Business Communication: Meaning
2. Basic forms of Communication
3. Communication Models
6. Formal and Informal Communication Networks
7. Communication Barriers
UNITII
8. Spotting the Errors to Nouns, Pronouns,
Adjectives, Adverb
9. Reading and Writing Skills
10. Slogan Writing
11. Dialogue Writing
17
12. Comprehension Passage and Precis Writing

13. Business Letter
UNITIII
14. Antonyms and Synonyms
15. Idioms and Phrasal Verbs
16. Words often Confused
17. One-Word Substitutes
18. Formation of Words (Roots, Prefixes and
Suffixes)
19. Homonyms
UNITIV
20. Newspaper, Magazine Reading
21. Book Review Writing
22. Writing for Media and Advertising
23. Group Discussion
Business Statistics

ISBN: 978-93-5058-495-8 (Hindi) Pages: 764
Semester-III
*3. Classification of Data: Frequency Distribution
*4. Presentation of Data
7. Measures of Skewness
8. Moments and Measures of Kurtosis
Price: ` 504/-
Price: ` 180/-

9. Correlation
11. Index NumbersI
12. Index NumbersII
13. Time Series AnalysisI
14. Time Series AnalysisII
*Statistical Tables
ISBN : 978-93-5058-494-1
Pages : 718
Company Law
Ashok Sharma
ISBN: 978-93-5058-502-3 (Hindi) Pages: 264
ISBN : 978-93-5058-501-6
Pages : 252
Semester-III
1. Historical Development of Company Law in
India
2. Company: Meaning, Characteristics and
Nature
4. Private Company
5. Formation, Promotion and Incorporation of
a Company
8. Prospectus
18
9. Shares: Kinds of Shares, Voting Rights of

Shareholders
10. Allotment and Issue of Shares
13. Transfer and Transmission of Shares
14. Members and Shareholders of a Company
15. Management and Administration of Company
16. Secretary
17. Company Meetings and Resolutions
18. Meetings' Procedure or Requisites of a Valid
Meeting
Advanced Statistics
T.R. Jain, S.C. Aggarwal

ISBN: 978-93-5058-533-7 (Hindi) Pages: 396
Semester-IV
1. Probability
2. Probability DistributionsBinomial and Poisson
3. Probability Distribution: Normal
4. Sampling and Sampling Distribution
5. Test of Hypothesis: Z-Test
6. Test of Hypothesis: t-Test
ISBN : 978-93-5058-532-0
Price: ` 135/-
Vandana Dangi
Semester-IV
PartI
1. Investment Overview: Meaning, Nature and
Process
Return and Risk
PartII
PartIII
6. Company Analysis
Auditing
7. Chi-Square (c2) Test

8. Statistical Estimation
9. Statistical Quality Control
V Short Answer Questions
V Advanced Statistical Tables
ISBN: 978-93-5058-577-1 (Hindi) Pages: 188
Price: ` 252/-
Pages : 396
ISBN : 978-93-5058-588-7
8. Economic Analysis
PartIV
9. Secondary Market: Stock Exchanges, Listing of
Securities and Online Trading
11. Equity Valuation
12. Bond and Convertible Securities
13. Security and Exchange Board in India (SEBI)
Pages : 192
Ashok Sharma
ISBN: 978-93-5058-599-3 (Hindi) Pages: 252
Price: ` 207/-
Semester-IV
1. Introduction
7. Verification of Assets and Liabilities
2. Objects, Importance and Limitations of Auditing 8. Appointment, Power, Duties and Liabilities of an
3. Types of Audit
Auditor
4. Audit Process and Audit Programme
9. Audit Report
5. Internal Control, Internal Check and Internal
10. Investigation
Audit
11. Auditing of E-commerce Transaction
6. Routine Checking and Vouching
12. Professional Conduct and Ethics
ISBN : 978-93-5058-598-6
Pages : 244
19
Books for Maharishi Dayanand University

Macroeconomics
T.R. Jain, B.D.Majhi

ISBN: 978-93-80901-93-0 (Hindi) Pages: 484
Semester-III
2. Basic Concepts of National Income Accounting
Aggregates
4. Central Statistical Organisation and
Measurement of National Income in India
5. Some Basic Concepts Relating to National
Income Determination
ISBN : 978-93-80735-96-2
Pages : 448
Semester-IV
2. Supply of Money
3. Demand for Money and Liquidity Preference
Theory of Interest
5. Credit Creation
6. Monetary Policy
7. ISLM Analysis
8. Theories of Trade Cycle: Samuelson and Hicks
Models
Development Economics and International Economics
9. HarrodDomar Growth Model

10. Gains from International Trade
12. Foreign Exchange
16. Taxation System
Semester-V
1. Characteristics of Underdeveloped Countries
7. Balanced Growth
8. Unbalanced Growth
ISBN : 978-93-5058-208-4
Pages : 396
20
Price: ` 405/- (For Sem. III & IV)
8. Determination of Equilibrium GDP in a Two

Sector Economy
9. The Concept of Multiplier
11. National Income Determination in an Open
Economy
12. Determination of GDP and Price Level in the
Short Run
13. Determination of GDP and Price Level in the
Long Run
ISBN: 978-93-5058-209-1 (Hindi) Pages: 448
Semester-VI
1. Inter-Regional and International Trade
3. Modern (HeckscherOhlin) Theory of
International Trade
4. Foreign Exchange
5. Exchange Rate Policy in India
6. Free Trade Vs. Protection
7. Terms of Trade
8. Exchange Control
9. Lewis Model
11. Natural Resources
12. EnvironmentA Necessity and Luxury
13. PopulationEnvironmental Linkage
14. Environment as a Public Good
15. Environmental Pollution
16. Sustainable Development
9. Indias Foreign Trade

11. Foreign Trade Multiplier
12. International Monetary Fund
13. World Bank
15. South Asian Association For Regional
CooperationSAARC
Business Economics

ISBN: 978-93-80901-19-0 (Hindi) Pages: 432
Semester-I
1. Basic Problems of an Economy
2. Working of Price Mechanism
3A. Theory of Supply
ISBN : 978-93-80901-18-3
Pages : 404
Business Management
Semester-II
1. Price Determination under Perfect Competition
2. Equilibrium of Firm and Industry under Perfect
Competition
3. Monopoly
4. Monopolistic Competition
4A. Oligopoly
5. Producers OptimizationIsoquant
Curve Analysis
6. Theory of Costs
7. Market Structure
8. Utility Analysis
9. Indifference Curve Analysis

6. Determination of Wage Rates
7. Rent
8. Interest
9. Profit
R.K. Singla
ISBN: 978-93-80901-30-5(Hindi) Pages: 438
Semester-I
UNITI
1. Business: An Introduction
2. Spectrum or Scope of Business Activities
UNITII
4. Nature of Management: Some Important Issues
5. Development of Management Thought
UNITIII
6. Planning: Concept and Process
7. Types of Plans
ISBN : 978-93-80901-29-9
Pages : 410
Semester-II
UNITI
1. Staffing: Concept and Scope
2. Recruitment: Meaning and Sources
3. Selection: Meaning and Process
4. Training: Importance and Methods
UNITII
5. Motivation: Nature and Theories
6. Leadership: Styles and Theories
21
8. Decision-Making: Concept and Process

9. Management by Objectives
UNITIV
10. Organising: Concept, Nature and Process
11. Forms of Organisation Structure and
Contingency Factors
13. Authority and Responsibility: Delegation of
Authority
UNITIII
7. Communication: Process, Network and Barriers
9. Control Techniques: Traditional and Modern
UNITIV
10. Management of Change
Business Communication
Sri Jin Kushal

ISBN: 978-93-80901-26-8 (Hindi) Pages: 252
Semester-I
UNITI
1. Basics of Communication
2. Seven Cs of Effective Communication
3. Barriers or Miscommunication
4. Ethical Context of Communication
UNIT-II
5. Business Communication of Work Place
Letter Writing
6. E-Mailing
7. Bad News Letter
8. Persuasive Written Communication
ISBN : 978-93-80901-25-1
Pages : 244
Semester-II
UNITI
2. Analysis and Importance of Business
Environment
3. SWOT Analysis
UNITII
Basics of Computer
Price: ` 405/- (Set of Two Books)
9. Memos or Memorandum
10. Notice, Agenda and Minutes of Meeting
UNIT-III
11. Report Writing
12. Abstracts, Summaries and Proposals
UNIT-IV
13. Reading Skills
14. Listening Skills
15. Note Making
16. Persuasive Speaking
17. Body Language, Gestures
ISBN: 978-93-80901-04-6 (Hindi) Pages: 280
ISBN : 978-93-80901-03-9
Pages : 252
UNITIII
10. Inflation
UNITIV
P.K. Singh
Price : ` 190/Semester-I
UNIT: 1. Introduction to Computers
UNIT: 2. Input and Output Devices
UNIT: 3. Memory and Mass Storage Devices
UNIT: 4. Microsoft Word
ISBN : 978-93-80901-70-1
Pages : 296
22
Semester-II
UNIT: 1. Fundamentals of Computers
UNIT: 2. Software Concepts
UNIT: 3. Introduction to Windows
UNIT: 4. Microsoft Excel

ISBN: 978-93-80901-84-8 (Hindi) Pages: 510
Semester-I
*4. Accounting Equation
ISBN : 978-93-80901-83-1
Pages : 468
Semester-II
3. Branch Accounts
5. Partnership AccountsDistribution of Profits
7. Partnership AccountsRetirement or
Death of a Partner
Corporate Law
Price: ` 275/-

9. Depreciation, Provisions & Reserves
ISBN: 978-93-5058-365-4 (Hindi) Pages: 850
ISBN : 978-93-5058-364-7
Price: ` 325 /-
Partnership Firm
9. Sale of Partnership Firm to a Company
10. Royalty Accounts
11. Departmental Accounts
Pages : 782
Ashok Sharma
ISBN: 978-93-80901-52-7 (Hindi) Pages: 312
Semester-III
4. Private Company
5. Formation, Promotion and Incorporation of
a Company
ISBN : 978-93-80901-51-0
Pages : 292
Semester-IV
1. Share and Stock
5. Calls on Shares, Forfeiture, Surrender and
Lien
23
8. Prospectus
9. Borrowing Powers: Debentures and Charges

9. Meetings' Procedure or Requisites of a Valid
Meeting
10. Directors: Appointment, Removal, Powers,
Duties and Liabilities
11. Winding up of the Company
Macroeconomics

ISBN: 978-93-80901-65-7(Hindi) Pages: 276
Semester-III
2. Says Law of Markets
5. Consumption Function and its Determinants
6. Investment
ISBN : 978-93-80901-64-0
9. Investment Theory of Accelerator
10. Trade Cycle Theories
12. Economic DevelopmentDeterminants

ISBN: 978-93-80901-78-7 (Hindi) Pages: 324
Semester-IV
2. Marketing Concept
5. Product Planning and Development
6. Development of New Product
Pages : 224
Marketing Management
ISBN : 978-93-80901-77-0
8. Branding
9. Product Pricing
10. Advertising
11. Advertising Media
12. Evaluation of Advertising Effectiveness
13. Sales Promotion
Pages : 292
Ashok Khurana, Parveen Khurana, Hira Lal Sharma

ISBN: 978-93-81420-21-8 (Hindi) Pages: 152
Semester-III
1. Introduction to Human Resource Management
2. Recruitment and Selection
3. Training
4. Wages and Theories of Wages
5. Methods of Wage Payment
ISBN : 978-93-81420-20-1
Pages : 148
24
6. Concepts of Wages
7. Special Incentives
8. Industrial Relations
Price: ` 110/-
Business Regulatory Framework
Ashok Sharma
ISBN: 978-93-80901-46-6(Hindi) Pages: 400
Semester-III
1. Mercantile Law
9. Legal FormalitiesWritten and Registered
ISBN : 978-93-80901-45-9
Pages : 344
Business Statistics
Semester-IV
3. (i) Sale of Goods Act 1930
3. (ii) Contract of Sale
3. (iii) Conditions and Warranties
3. (iv) Transfer of Property or Ownership

18. Consumer Protection Act1986
3. (v) Performance of the ContractDelivery and

Payment
3. (vi) Unpaid Seller
3. (vii) Suits for Breach of Contract
4. Carriage of Goods

ISBN: 978-93-80901-76-3 (Hindi) Pages: 972
Semester-III
3. Classification of Data:
Frequency Distribution
4. Presentation of Data
ISBN : 978-93-80901-75-6
Pages : 918
Semester-IV
1. Index NumbersI
2. Index NumbersII
5. Probability
9. Correlation
*Short Answer Type Questions
6. Probability Distributions Binomial and Poisson

7. Probability Distribution Normal
*Statistical Tables
25

ISBN: 978-93-5058-190-2 (English)

978-93-5058-191-9 (Hindi)
Semester-III
1. Issue of Shares
2. Redemption of Preference Shares
Pages: 512
7. Profit or Loss Prior to Incorporation and
Subsequent to Incorporation
ISBN: 978-93-5058-368-5 (English)

978-93-5058-369-2 (Hindi)
Pages: 600
Semester-IV
1. Internal Reconstruction (Including Alteration of 4. Financial Reporting in Financial Institutions
Share Capital)
2. Amalgamation of Companies
7. Accounts of Holding Companies
Banking and Banking Law
T.R. Jain, B.D. Majhi

ISBN: 978-93-81015-47-6 (Hindi) Pages: 200
Semester-IV
1. Bank: Definition and Functions
2. Problems of Non-Performing Assets
3. Structure of Commercial Banking in India
4. Commercial Bank: Process of Credit Creation
5. Regional Rural Banks
6. Co-operative Banks
7. Reserve Bank of India: Functions, Regulation
and Credit Control
8. Monetary and Credit Policy of Reserve Bank of
India
ISBN : 978-93-81015-46-9
Pages : 180
26
Price: ` 165/-
9. Determination and Regulation of Interest Rates

in India
10. Banker and Customer Relationship
11. Some Special Types of Bank Customers
12. Negotiable Instruments: Meaning, Features and
Holders
13. Rights and Liabilities of Parties for Negotiable
Instruments
14. Endorsement of Negotiable Instruments

ISBN: 978-93-81420-87-4 (Hindi) Pages: 332
Semester-V
3. Primary Market
4. Secondary Market
5. OTCEI and NSE
6. The Securities Exchange Board of India
Price: ` 200/-
7. Investor Protection
9. Merchant Banking
10. Credit Ratin
12. Mutual Fund
ISBN : 978-93-81420-86-7
Pages : 316
International Business Environment

ISBN: 978-93-81420-99-7 (Hindi) Pages: 336
ISBN : 978-93-81420-98-0
Pages : 312
Semester-V
1. International BusinessAn Introduction
2. Trends in International Trade and Finance
4. Modes of International Business
5. Risk in International Business Environment
6. Motives for International Business
7. Organisational Structure of International
Business
8. World Trade Organisation and World Trading
System
9. Exchange Rate and Global Financial System
10. Barriers to International Business
11. International Business Information and
Communication
12. Foreign Market Entry Strategies, Country
Evaluation and Selection
27
Price: ` 225/-
13. Foreign Investment and Impact of FDI

14. Types and Motives for Foreign Collaborations
15. Control Mechanism for International Business
16. Global Manufacturing, Outsourcing and Global
Supply Chain Management
17. International Marketing
18. Counter-trade Practices and Mechanism of
International Trade
19. International Accounting
20. Cross-cultural Challenges in International
Business
21. International Human Resource Management
22. Social Responsibility and Ethical Issues in
International Business
Secretarial Practice
Ashok Sharma
ISBN: 978-93-81420-79-9 (Hindi) Pages: 150
Semester-V
1. Introduction to Company Secretary
2. Formation of Company and Secretary
3. Issue and Allotment of Shares
4. Share Certificate, Share Warrant and Stock
5. Calls on Shares, Forfeiture and Reissue of
Forfeited Shares
7. Company Meetings
ISBN : 978-93-81420-77-5
Auditing
Price: ` 125/-
8. Requisites of a Valid Meeting

9. Meetings of Shareholders and Secretarial
Work
10. Meetings of Board of Directors and Secretarial
Work
11. Motions and Resolutions
12. Voting and Proxy
Pages : 136
Ashok Sharma
ISBN: 978-93-81420-80-5 (Hindi) Pages: 304
Semester-VI
1. Introduction
2. Objects, Importance and Limitations of Auditing
3. Types of Audit
4. Audit Process and Audit Programme
Audit
ISBN : 978-93-81420-78-2
8. Valuation of Assets
9. Appointment, Power, Duties and Liabilities of an
Auditor
10. Depreciation, Provisions and Reserves
11. Divisible Profits and Dividends
12. Audit Report
13. Investigation
Vandana Dangi
ISBN: 978-93-5058-345-6 (Hindi) Pages:156
Semester-V
PARTI
1. Investment Overview
Return and Risk
PARTII
4. Efficient Market Theory or Hypothesis
PARTIII
Price: ` 225/-
Pages : 264
Investment Management
ISBN : 978-93-5058-194-0
Pages : 160
28
Price: ` 135/-
7. Company Analysis
9. Macroeconomic Analysis
PartIV
10. Secondary Market: Stock Exchanges, Online
Trading
12. Derivatives
13. Options
Accounting for Management and Financial Management
R.K. Mittal
ISBN: 978-93-5058-154-4 (Hindi) Pages: 588

Semester-V
1. Management Accountingnature and Scope
4. Ratio Analysis
5. Budget and Budgetary Control
6. Absorption and Marginal Costing
and Break-even Analysis
Semester-VI
2. Working Capital Management
3. Management of Cash and Marketable Securities
4. Receivable Management
5. Capital Market and Market Efficiency
6. Primary Capital Market
7. Secondary Capital Market
8. Merchant Banking
9. Mutual Funds
10. Capital Structure: Theory and Policy
11. Dividend: Theory and Policy
ISBN : 978-93-5058-153-7
Pages : 564
International Business and Trade

ISBN: 978-93-5058-054-7 (Hindi) Pages: 288
ISBN : 978-93-5058-053-0
Pages : 268
Semester-VI
1. International Business and TradeAn
Introduction
2. International Business Environment Concept
and Components
3. Risk in International Business
4. Globalisation
5. Modes of Entering into International Business
6. Foreign Investment and Impact of FDI
7. Multinational Enterprises
8. Foreign Exchange and Exchange Rate
10. Classical Theory of International Trade
Absolute Advantage and Comparative
Advantage Theory
29
Price: ` 175/-
11. Modern Theories of International Trade

Factor Proportion Theory and Product Life
Cycle Theory
and Government Intervention
15. World Bank
16. International Marketing-IAssessing Markets,
Designing Products and Branding Decisions
17. International Marketing-IIPricing, Promotion,
Distribution and Logistics
Books for Punjab, Punjabi and Guru Nanak Dev Universities

Microeconomics
T.R. Jain, A.S. Sandhu

ISBN: 978-93-5058-477-4 (Hindi) Pages: 428
ISBN: 978-93-5058-478-1 (Punjabi) Pages: 396
Semester-I
1. Definition of Economics
3. Theory of Demand
5. Utility Analysis
7. Consumers Surplus
9. Theory of Costs
10. Market Forms
Price: ` 275/-
12. Price Determination Under Perfect

Competition
13. Equilibrium of Firm and Industry Under
Perfect Competition
14. Monopoly
17. Rent
18. Interest
19. Profit
ISBN : 978-93-5058-476-7
Pages : 412
Microeconomics
T.R. Jain, A.S. Sandhu, S. K. Khurana

ISBN: 978-93-5058-130-8 (Hindi) Pages: 480
ISBN : 978-93-5058-129-2
Pages : 464
Semester-I
2. Scope of Economics
3. Basic Concepts
4. Basic Economic Problems
5. Demand Function, Supply Function and Price
Determination
6. Slope and Elasticity of Demand
7. Utility Analysis
9. Theory of Revealed Preference
11. Theory of Costs
30
Price: ` 350/-

13. Market Forms
Competition
Perfect Competition
16. Monopoly
19. Rent
20. Interest
21. Profit
Microeconomics and Indian Economy
ISBN: 978-93-5058-458-3 (Hindi) Pages: 404
Semester-I
Microeconomics
2. Scope of Economics
3. Theory of Demand
5. Utility Analysis
9. Theory of Costs
10. Market Forms
ISBN : 978-93-5058-457-6
Pages : 392
Macroeconomics
Price: ` 275/-
Indian Economy
1. Nature and Characteristics of Indian
Economy.
2. New Agricultural Strategy
3. Green Revolution
4. Industrial Policy of India
5. Small Scale Industries in India
6. Major Large Scale Industries in India
8. Private Sector in India.
T.R. Jain, A. S. Sandhu

ISBN: 978-93-5058-512-2 (Hindi) Pages: 332
Semester-II
5. Multiplier
6. Classical Theory of Income and Employment
Determination
Determination
ISBN : 978-93-5058-511-5
9.
10.
11.
12.
13.
14.
15.
16.
17.
Price: ` 275/-
Money: Definition, Functions and Role

Quantity Theory of Money
Keynesian Liquidity Preference Theory
Bank: Meaning and Functions
Credit Creation
Inflation
Monetary Policy
Fiscal Policy
Trade Cycles
Pages : 328
Microeconomics and Indian Economy
T.R. Jain, Mukesh Trehan, A.S. Sandhu
ISBN: 978-93-5058-349-4 (Hindi) Pages: 296
Semester-II
Microeconomics
Perfect Competition
3. Price and Output Determination Under
Monopoly
5. Rent
6. Interest
7. Profit
ISBN : 978-93-5058-348-7
Pages : 284
31
Price: ` 225/-
Indian Economy
8. Indian Taxation System
9. Foreign Trade of India
10. Balance of Payments: Concept and Trends
14. Population and Economic Development
15. Features of Population Growth in India
18. Inflation in India
Indian Economy

ISBN: 978-93-80735-97-9 (Hindi) Pages: 528
ISBN : 978-93-80735-98-6
Pages : 520
Semester II
1. Features of Indian Economy on The Eve of
Independence
2. Nature of Indian Economy
3. Agriculture in India Importance and
Productivity
4. New Agricultural Strategy and Sustainable
Agriculture Growth
5. Green Revolution
6. Land Reforms
7. World Trade Organisation and Indian
Agriculture
8. Role and Problems of Industrial Development
in India
9. Public Sector Enterprises
11. Privatisation of Public Sector Enterprises
13. Cottage and Small Scale Industries in India
14. Industrial Pollution and its Impact on
Environment
Macroeconomics and Public Finance
Price: ` 405/-
15. Foreign Trade and Balance of Payments

Problem
16. Foreign Trade Policy
17. Foreign Capital in India
18. Multinational Corporations
19. Population and Economic Development
23. Inequalities of Income and Wealth in India
24. Regional Inequalities in India
27. Centre-State Financial Relations in India
28. Evaluation of Economic Planning in India
32. Large Scale Industries
T.R. Jain, Ashok Gupta
ISBN: 978-93-5058-487-3 (Hindi) Pages: 288
ISBN : 978-93-5058-486-6
Pages : 284
Semester-III
Macroeconomics
2. Classical Model of Income and Employment
Determination
4. Keynesian Model of Income and Employment
Determination
8. Multiplier
32
Public Finance
9. Introduction to Public Finance
11. Taxation System
12. Classification of Taxes
14. Deficit Financing
15. Public Debt
Price: ` 225/-
Macroeconomics

ISBN: 978-93-5058-294-7 (Hindi) Pages: 420
ISBN : 978-93-5058-293-0
Pages : 404
SemesterIII
2. Classical Model of Income and Employment
Determination
4. Keynesian Model of Income and Employment
Determination
5. The Principle of Effective Demand: AD and AS
Function
6. Wage-Employment Relationship: Classical Vs.
Keynes
10. Multiplier
Macroeconomics and International Economics
Price: ` 325/-

12. Money: Definition and Functions
13. Money and Prices: Quantity Theory and
Keynesian Theory of Money
14. Money Market and Capital Market
15. Theories of Interest
16. Commercial Bank: Definition and Functions
17. Commercial Bank: Credit Creation
18. Central Bank and its Credit Control Policy
19. Inflation
20. Monetary Policy
21. Fiscal Policy
22. Trade Cycle and Investment Theories
23. MultiplierAccelerator Interaction
T.R. Jain, Ashok Gupta
ISBN: 978-93-5058-521-4 (Hindi) Pages: 328
ISBN : 978-93-5058-520-7
Pages : 320
SemesterIV
Macroeconomics
1. Money: Functions and Role
3. Theories of Money
4. Liquidity Preference Theory of Interest
5. Bank: Definition and Functions
6. Credit Creation
7. Inflation
8. Trade Cycles
9. Monetary Policy
10. Fiscal Policy
33
Price: ` 225/-
International Economics
11. Introduction to International Trade
13. Modern Theory or HeckscherOhlin Theory
of International Trade
14. Terms of Trade and Principle of Reciprocal
Demand (Offer Curve Analysis)
15. World Trade Organisation and Less
Developed Countries
19. International Bank for Reconstruction and
Development or World Bank
20. South Asian Association for Regional
Cooperation (SAARC)
International Economics and Public Finance
ISBN: 978-93-5058-353-1 (Hindi) Pages: 312
SemesterIV
1. An Introduction to International Trade
3. Modern Theory or HeckscherOhlin Theory
of International Trade
4. Gains from Trade
5. Terms of Trade
6. Trade and Economic Development
7. Theory of Commercial Policy: Free Trade and
Protection
ISBN : 978-93-5058-352-4
8. GATT and World Trade Organisation

11. An Introduction to Public Finance
13. Taxation System
16. Public Debt
ISBN: 978-93-5058-463-7 (Hindi) Pages: 260
Semester V
1. Economic Development: Meaning and
Measurement
4. DualismSocial and Technological
5. Lewis Theory of Unlimited Supply of Labour
6. Unemployment
7. Disguised Unemployment
8. Classical Model of Growth
9. Marxian Model of Growth
10. Schumpeters Model of Growth
11. Harrod-Domars Model of Growth
12. Solows Model: Neo-Classical Model of Growth
ISBN : 978-93-5058-462-0
Pages : 280
Quantitative Methods
Price: ` 225/-
13. Rostows Theory of Stages of Growth

14. Balanced Growth as a Strategy of Economic
Development
15. Unbalanced Growth as a Strategy of Economic
Development
18. Export Promotion and Import Substitution
as Strategies of Development
19. Capital Formation: Meaning and Sources
20. Choice of Technique
21. Role of Planning in Underdeveloped Economies
ISBN: 978-93-80735-74-0 (Hindi) Pages: 904

Part - I: Mathematics
1. Elementary Set Theory
2. Relations and Functions
3. Derivatives
4. Maxima and Minima
5. Matrices
6. Limits and Continuity
Part - II: Statistics
Price: ` 225/-
Pages : 296
Development Economics
ISBN : 978-93-80735-73-3
Pages : 816
34
Price: ` 540/-
3. Measures of Skewness, Moments and Kurtosis

4. Index Numbers
5. Correlation
6. Regression
7. Interpolation and Extrapolation
*Log Table
*Antilog Table
Macroeconomics
T.R. Jain, Ashok Gupta, Satpal Gupta

ISBN: 978-93-80735-81-8 (Hindi) Pages: 448
ISBN : 978-93-80735-80-1
Pages : 416
1. Macro Economics
5. Effective Demand
7. Investment
9. Wages and Employment
10. Multiplier
11. Acceleration Principle
Public Finance and International Trade
Price: ` 340/-
13. MoneyAn Introduction

14. Classification of Money
17. BankDefinition and Functions
18. Credit Creation
19. Credit Control
20. Inflation
21. Trade Cycles
22. Interaction between Accelerator and Multiplier
23. Monetary Policy
24. Fiscal Policy
T.R. Jain, Ashok Gupta, Sat Pal Gupta
ISBN: 978-93-80735-63-4 (Hindi) Pages: 352
ISBN : 978-93-80735-62-7
Pages : 312
I. PUBLIC FINANCE
1. Public FinanceAn Introduction
4. Taxation System
8. Public Debt
II. INTERNATIONAL TRADE
9. International Trade
11. Modern Theory of International Trade or
HeckscherOhlin Theory
35
Price: ` 275/-
12. Terms of Trade and Principle of Reciprocal

Demand (Offer Curve Analysis)
13. Theory of Commercial Policy: Free Trade and
Protection
14. World Trade Organisation and Less Developed
Countries
Development or World Bank
19. South Asian Association for Regional
CooperationSAARC
Development Economics
T.R. Jain, Ashok Gupta, A.S. Sandhu
ISBN: 978-93-80735-66-5 (Hindi) Pages: 332
ISBN : 978-93-80735-65-8
Pages : 296
Microeconomics

2. Main Features of an Underdeveloped Economy
4. Capital Formation
5. Nurkses Thesis of Disguised Unemployment
6. Lewis Theory of Unlimited Supply of Labour
7. DualismSocial and Technological
8. Classical Model of Growth
9. Marxian Model of Growth
10. Schumpeters Model of Growth
11. HarrodDomars Model of Growth
12. Neo-Classical Model of Growth
13. Kaldors Model of Economic Growth
14. Amartya Sens Views on Poverty and
Development
Price: ` 275/-
15. Theory of Balanced Growth

16. Theory of Unbalanced Growth
19. Rostows Theory of Stages of Growth
20. Theory of Economic Planning
21. Price Mechanism and Planning
22. Input-Output Analysis
23. Investment Criteria
24. Choice of Technique
Strategy
T.R. Jain, O. P. Khanna

ISBN: 978-93-5058-490-3 (Hindi) Pages: 332
Semester-I
1. Meaning, Nature and Scope of
Microeconomics
2. Theory of Demand
4. Utility Analysis
7. Break-even Analysis and Profit Forecasting
8. Theory of Costs
ISBN : 978-93-5058-489-7
Pages : 316
36
Price: ` 225/-
Competition
Perfect Competition
Competition
Principles and Practices of Management
R.K. Singla
Semester-I
Unit-I
5. Types of Plans
9. Span of Control or Span of Management
Authority
ISBN : 978-93-5058-433-0
Pages : 332
Principles of Economics
Semester-I
1. Theory of Demand
3. Utility Analysis
6. Isoquant Curves
7. Break-Even Point Analysis and Profit
Forecasting
8. Theory of Cost
UnitII
13. Directing: Principles and Elements
14. SupervisionMeaning and Functions of
Supervisors
15. Motivation: Concept and Theories
17. Communication: Process, Network and
Barriers
18. Coordination: Principles and Techniques
19. Controlling: Process and Importance
ISBN: 978-93-80735-90-0 (Hindi) Pages: 352
ISBN : 978-93-80735-89-4
Price: ` 225/-
Pages : 340
37
Price: ` 225/-
Competition
Perfect Competition
Competition
14. Price Determination Under Oligopoly
Business Analytical Techniques
T.R. Jain, S.C. Aggarwal, S.K. Khurana

ISBN : 978-93-5058-303-6 Pages : 500
SemesterI
1. Matrices and Determinants
2. Simple and Compound Interest
3. Discounting and Factoring Techniques
Business Economics
Mercantile Law
Price: ` 350/-
Price: ` 325/-
8. Measures of Kurtosis
9. Index Numbers
*Statistical Tables
Semester-I
1. An Introduction to Business Economics
2. Theory of Demand
4. Utility Approach
8. Theory of Costs
ISBN : 978-93-5058-296-1

Competition
Competition
12. Monopoly
14. Rent
15. Profit
16. Wages
Pages : 396
Ashok Sharma
ISBN : 978-93-5058-158-2
Pages : 336
Semester-I
1. Mercantile Law
38
Price : ` 275/-

16. Contracts of Bailment
18. (i) Sale of Goods Act 1930
18. (v) Performance of the ContractDelivery
and Payment
18. (vii)Suits for Breach of Contract
21. Cyber Law (Information Technology Act)
Computer Fundamentals
Neeraj Mishra
Semester-I
1. Introduction to Computers
2. Computer Applications
3. Computer Memory
4. Input and Output Devices
ISBN : 978-93-5058-256-5
Price: ` 275/-
5. Computer Software
6. Computer Hardware
7. Fundamentals of DOS
R.K. Singla
ISBN : 978-93-5058-159-9
Pages : 372
Semester-I
PARTA
3. Levels and Functions of Management
4. Evolution of Management Thoughts: Various
Approaches
5. Planning: Significance and Process
6. Types of Plans
PARTB
9. Organising: Process and Elements
10. Types of Organisation
ISBN: 978-93-5058-524-5 (Hindi) Pages: 264
Pages : 256
39

12. Delegation of Authority: Process and Importance
15. Direction: Nature and Principles
16. Communication: Process, Types, Importance
and Barriers
17. Controlling: Need, Nature, Importance and
Process
18. Control Techniques
19. Motivation: Theories and Techniques
Semester-II
2. National Income and Related Aggregates
3. Measurement of National Income
Price: ` 110/-
Pages : 132
Management Principles & Practices
ISBN : 978-93-5058-523-8
10. Multiplier
11. Inflation
12. Trade Cycles
Price: ` 225/-
Business Analytical Techniques
SemesterII
1. Correlation Analysis
2. Regression Analysis
4. Probability Theory
5. Probability Distributions Binomial and
Poission
ISBN : 978-93-5058-375-3
Commercial Law
6. Probability DistributionNormal
7. Association of Attributes
8. Sampling Techniques
9. Source of Statistical Data in India
*Statistical Tables
Pages : 496
Ashok Sharma
ISBN: 978-93-5058-384-5 (Hindi) Pages: 340
ISBN : 978-93-5058-383-8
Pages : 316
Price: ` 325/-
Semester-II
1. Introduction to Commerical Law
40
Price: ` 225/-
18. Sale of Goods Act, 1930: An Introduction

22. Performance of the Contract Delivery and
Payment
23. Unpaid Seller
25. Consumer Protection Act, 1986
26. Limited Liability Partnership Act, 2008: An
Overview
27. Partners: Their Relations and Liability
28. Contribution and Financial Disclosure
29. Investigation
30. Compromise, Arrangement or Reconstruction
and Winding up of Limited Liability Partnerships
31. Miscellaneous Provisions of the LLP Act
Functional Management
R.K. Singla
Semester-II
2. Scope or Functional Areas of Management
4. Principles of Management: Nature and
Significance
5. Social Responsibility of Management and
Business Ethics
6. Personnel Management: Significance and
Functions
ISBN : 978-93-5058-566-5
Pages : 208
Computer Applications in Business
9. Training: Importance and Methods

10. Job Evaluation and Merit Rating
11. Workers Participation in Management
12. Marketing, Marketing Management and
Marketing Mix
13. Marketing Research: Meaning and Process
14. Advertising: Meaning, Benefits and Media
15. Personal Selling and Salesmanship
16. Strategic Management: Meaning, Process and
Importance
17. Production Management
Ravinder Kaur, Neeraj Mishra
Semester-II
1. MS Windows
2. MS Word
3. Excel 2010
4. PowerPoint 2010
5. MS Outlook 2010
ISBN : 978-93-5058-263-3
6. Introduction to Desktop Publishing

7. Computer Viruses
8. Usage of E-Mail
9. Designing Web Pages
Semester-II
Determination
Determination
Price: ` 225/-
Pages : 304
Business Economics
ISBN : 978-93-5058-509-2
Price: ` 150/-
Pages : 264
41
Price: ` 325/-
8. Investment
10. Multiplier
11. Accelerator
12. Interaction between Multiplier and
Accelerator
13. Inflation
Business Economics

ISBN: 978-93-5058-249-7 (Hindi) Pages: 328
Semester-II
1. Theory of Demand
3. Consumer Behaviour-I: Cardinal Utility Approach
4. Consumer Behaviour-II: Indifference Curve
Analysis
5. Consumer Behaviour-III: Revealed Preference
Approach
Price: ` 225/-
Price: ` 150/-
7. Theory of Costs
8. Concepts of the Revenue
9. Perfect Competition
10. Monopoly
12. National Income
ISBN : 978-93-5058-248-0
Pages : 308
Industrial and Labour Law
Ashok Sharma
SemesterII
PART-A
1. The Payment of Wages Act, 1936
2. The Payment of Bonus Act, 1965
3. The Payment of Gratuity Act, 1972
4. The Employees Provident Funds
(and Miscellaneous Provisions) Act, 1952
ISBN : 978-93-5058-371-5
PART-B
5. The Industrial Disputes Act, 1947
6. The Factories Act, 1948
7. The Environment Protection Act, 1986
Pages : 192
Communication Skills
Sri Jin Kushal
Price: ` 150/-
Semester-II
1. Reading Skills
8. Transcoding (Prose to Dialogue and Dialogue
2. Guidelines for Effective Writing
to Prose)
3. Writing Styles for Paragraphs and Short Essays 9. Speaking Skills
4. Academic and Technical Reports
10. Oral Presentation
5. Effective Listening Skills
6. Attending Telephonic Interviews
12. Discussion Skills
7. Note Taking
ISBN : 978-93-5058-398-2
Pages : 204
42
ISBN : 978-93-5058-300-5
Pages : 356
Semester-III
6. Marketing Segmentation
7. Product: Concept, Importance and
Classification
8. Product Mix Strategies
9. Product Identification: Branding, Packaging
and Labeling

11. Pricing
12. Marketing (Distribution) Channels
13. Advertising: An Overview
15. Advertisement Copy
17. Sales Promotion
19. Retailing
ISBN : 978-93-5058-312-8
Pages : 240
Price: ` 225/-
Semester-III
1. Business Environment Concept, Types and
Components
2. Environmental Analysis and Importance of
3. Strategic Management
4. Economic Environment of Business
5. Economic Systems
7. Foreign Exchange Management Act (FEMA)
43
Price : ` 175/-

13. Liberalisation, Privatisation, and Globalisation
14. Political and Legal Environment, and State
Intervention in Business
15. Socio-cultural Environment of Business
16. Social Responsibility of Business
17. Social Audit
18. Competitive Structure of Industries
19. Demographic Environment
20. Technological Environment

ISBN: 978-93-5058-309-8 (Hindi) Pages: 472
ISBN : 978-93-5058-308-1
Pages : 452
International Business
SemesterIII
1. Indian Business Environment Concept and
Components
8. Business Finance
17. Industrial Policy and Industrial Licensing

Policy
19. Devaluation
20. Export-import (EXIM) Policy
21. Foreign Investment and its Regulation in
India
22. Deficit Financing and its Implications
23. Government Budget
25. Tenth Five Year Plan
28. Resource Allocation in Five Year Plans
29. Consumerism and Consumer Protection Act
31. Competition Act, 2002
ISBN : 978-93-5058-310-4
Pages : 284
Price: ` 295/-
Semester-III
1. International BusinessAn Introduction
2. Globalisation
3. Modes of Entering into International Business
4. International Business Environment Concept
and Components
5. Trends in World Trade
6. Trends in Indias Foreign Trade
8. Modern Theories of International Trade
9. Commercial Policy Instruments Tariff and
Non-tariff Measures
44
Price: ` 207/-

13. World Bank
16. International Financial System
17. Foreign Exchange Markets and Risk
Management
18. Foreign Investment
19. Export Promotion Measures and Export
Oriented Units
20. Special Economic Zones (SEZs)
Corporate Law
Ashok Sharma
ISBN: 978-93-5058-467-5 (Hindi) Pages: 328
ISBN : 978-93-5058-466-8
Pages : 324
Semester-III
India
4. Private Company
Company
8. Prospectus
Shareholders
Price: ` 225/-

14. Calls on Shares, Forfeiture, Surrender and Lien
16. BorrowingDebentures and Charges
17. Management and Control of Companies
19. Meetings Procedure or Requisites of a Valid
Meeting
20. The Majority Rule and Minority Rights
22. Emerging Issues in Company Law
23. Limited Liability Partnership
Semester-III
1. Matrices and DeterminantsI
2. Matrices and DeterminantsII
3. Compound Interest
4. Annuities
5. Linear ProgrammingGraphic Method
ISBN : 978-93-5058-127-8
Pages : 280
45
Price: ` 225/-
6. Linear ProgrammingSimplex Method

7. Duality in Linear Programming
8. Transportation Problems
9. Assignment Problems
STATISTICAL TABLES
Company Law
Ashok Sharma

India
Nature
4. Private Company
Company
8. Prospectus
9. Shares: Kinds of Shares, Voting
ISBN : 978-93-5058-465-1
Pages : 276
Indian Financial System

14. Calls on Shares, Forfeiture, Surrender and
Lien
15. BorrowingDebentures and Charges
Meeting
Semester-III
1. An Introduction to Financial System
2. Financial System and Economic Development
3. Financial Market-I: Money Market
4. Financial Market-II: Capital Market
5. Indian Debt Market
6. Primary Market
7. Secondary Market
(SEBI)
ISBN : 978-93-5058-475-0
Cost Accounting
Price: ` 175/-
10. Functionaries on Stock Exchanges

11. Financial Institutions
12. Commercial Banking
13. Development Banks/Financial Institutions
14. Life and Non-life Insurance Organisations in
India
15. Mutual Funds
16. Non-Banking Financial Companies (NBFCS)
17. Financial Services
18. Venture Capital
Pages : 248
S.P. Gupta, Ajay Sharma, Surinder Pal Kaur
Semester-III
5. Overheads
6. Reconcillation of Cost Accounts and Financial
Accounts
ISBN : 978-93-5058-292-3
Price: ` 225/-
Pages : 780
46
Price: ` 504/-
7. Unit Costing
9. Contract Costing
12. Marginal Costing and Break-Even Analysis
13. Standard Costing

ISBN: 978-93-80901-01-5 (Hindi) Pages: 304
Semester-IV
UNITI
(Concept and Components Internal and
External Environment)
Environment
5. Trends in Industrial Growth Since 1950s
6. Trends in Prices and Inflation
7. Basic Strategy of Indian Planning
10. Resource Allocation in Five Year Plans
11. Achievements and Failures of Indian
Economic Planning
ISBN : 978-93-80901-00-8
Pages : 292
Industrial Law
Price: ` 225/-
UNITII
12. Economic Environment Meaning and
Elements
13. Economic Systems Capitalism, Socialism
and Mixed Economy
14. Growth and Performance of Public Sector in
India
15. Growth and Performance of Private Sector in
India
18. New Economic Policy
19. Socio-Cultural Environment of Business
20. Social Responsibility of Business and
Business Ethics
23. World Bank
Ashok Sharma
ISBN: 978-93-5058-373-9 (Hindi) Pages: 192
Semester-IV
3. The Employees State Insurance Act, 1948
ISBN : 978-93-5058-372-2
Pages : 184
47
Price : ` 150/-
4. The Trade Unions Act, 1926

5. The Workmens Compensation Act, 1923
Indian Economy
T.R. Jain, Mukesh Trehan, Ranju Trehan, Sangita Sharma

ISBN: 978-93-5058-388-3 (Hindi) Pages: 304
Semester-IV
2. Underdeveloped and Developed Economies
3. Development Experience of India, China,
Pakistan, Taiwan and KoreaA Comparative
Study
7. Agriculture in India Importance and
Productivity
8. Land Reforms
Price: ` 225/-
9. Green Revolution and Food Problem

10. Agriculture Mechanisation
11. Agricultural Marketing
12. Agriculture Price Policy
14. Role of Industrial Development in India
16. Growth of Major Large Scale Industries in India
ISBN : 978-93-5058-387-6
Pages : 300
Indirect Tax Laws
Sanjeet Sharma
ISBN : 978-93-5058-395-1
Pages : 608
Semester-IV
Abbreviations
Important Sections and Rules in Indirect Taxes
1. Introduction to Indirect Taxes
Section-I: Central Excise
2. Basics of Central Excise Duty
4. Valuation under Central Excise
5. Cenvat
6. Registration
7. General Procedures under Central Excise Laws
8. Removal & Clearances of Goods
9. Export Procedures
10. Warehousing Provision
11. Small Scale Industries
12. Authorities and Their Powers
13. Offence and Penalties
Section-II: Customs
15. Types of Custom Duty
16. Classification of Goods
17. Levy and Assessment of Custom Dut
18. Valuation
19. Procedure of Importation
20. Procedure of Exportation
21. Baggage
22. Warehousing
23. Duty Drawback
24. Export Incentives Schemes & Special Economic
Zone (SEZ)
25. Prohibition of Exportation and Importation of
Goods
48
Price: ` 405/-
Section-III: Sales Tax

26. entral Sales Tax Act, 1956
27. Categories of Sales
28. Registration of Dealers
29. Tax Liability, Levy and Collection of Central Sales
Tax
30. Declaration Forms
31. Determination of Taxable Turnover
32. Penalties and Prosecution
Section-IV: Service Tax
33. Basics of Service Tax
34. Negative List of Services, Exemptions and
Abatement
35. Place of Provision of Service
36. Point of Taxation
37. Registration
38. Computation of Service Tax
39. General Procedures Under Service Tax
Section-V: HP VAT
40. Introduction to VAT
41. Key Features of Punjab Vat Act, 2005
42. Incidence of Tax
43. Registration
44. Maintenance of Books of Accounts & Records
45. Casual Trader
46. Computation of Taxable Turnover and VAT
47. Assessment
48. Returns and Payments of Tax
49. Establishment of Checkposts
50. Appeal and Refund
51. Offences and Penalties
Appendix (Specimen Vat Forms)
Management Accounting
Semester-IV
1. Introduction to Management Accounting
3. Funds Flow Analysis
4. Cash Flow Analysis
5. Ratio Analysis
ISBN : 978-93-5058-382-1
6. Tools of Financial Analysis

7. Cost of Capital
8. Analysis of Operating and Financial Leverage
9. Management Reporting
Pages : 192
R.K. Singla
Semester-VI
PartA
1. Organisational Behaviour: An Introduction
2. Personality: Meaning, Determinants, Types and
Theories
3. Attitude: Meaning, Sources and Formation
4. Perception: Meaning, Nature and Process
ISBN : 978-93-5058-589-4
Price: ` 150/-
PartB
6. Team Building and Development
7. Interpersonal Behaviour and Transactional
Analysis
8. Coordination and Cooperation
9. Organisational Conflict: Meaning, Sources and
Types
11. Stress Management: Causes and Techniques.
Pages : 208

ISBN: 978-93-5058-302-9 (Hindi) Pages: 336
ISBN : 978-93-5058-496-5
Pages : 400
Price: ` 150/-
Semester-V
1. Advertising: Nature, Scope and Functions
3. Advertising and Marketing Mix
4. Advertising and Communication Process
5. Advertising and Communication Mix
10. Creative Aspects of Advertising: Copy-writing,
Copy-types, Layout, Message, Appeals
13. Advertising Agency and Its Role
14. Client Agency Relationship and Agency
Remuneration
49
Price: ` 275/-

16. Segmentation and Positioning Strategies
17. Sales ManagementAn Introduction
20. Recruitment and Selection of Sales Personnel
21. Training Sales Personnel
22. Motivating Sales Personnel
23. Compensating Sales Personnel
24. Evaluating sales Personnel
25. Sales Budget
27. Sales Meetings and Sales Contests
28. Analysis of Sales Volume and Selling Cost
Principles of Marketing
Semester-V
2. Marketing Concepts
3. Marketing Mix
7. Product: Concept and Classification
8. Product Planning and Development
9. Branding, Packaging and Labelling
10. After Sales Services
Price: ` 250/-
Price: ` 225/-

12. Product Pricing
14. Marketing Middlemen
15. Physical Distribution
16. Promotion Mix
19. Selling as a Career
ISBN : 978-93-5058-492-7
Pages : 432

ISBN: 978-93-5058-302-9 (Hindi) Pages: 336
3. Primary Market
4. Secondary Market
5. OTCEI and NSE
6. Securities Contracts (Regulation) Act
7. The Securities Exchange Board of India
ISBN : 978-93-5058-301-2
8. Investor Protection
10. Merchant Banking
11. Credit Rating
13. Mutual Funds
14. Depositories Act, 1996
Pages : 316
1. Introduction to Management Acounting

2. Financial Statement
6. Ratio Analysis
ISBN : 978-93-5058-470-5
Pages : 260
50
Price: ` 225/-
7. Marginal Costing and Cost-Volume-Profit

Analysis
9. Standard Costing
10. Responsibility Accounting
11. Activity Based Costing
R.K. Mittal, Satish Ahuja
Semester-IV
1. Management Accounting: Nature and Scope
Price: ` 250/-
6. Ratio Analysis
7. Cost of Capital
9. Management Reporting
ISBN : 978-93-5058-570-2
Pages : 368
Indian Economy

ISBN: 978-93-80901-13-8 (Hindi) Pages: 496
ISBN : 978-93-80901-12-1
Pages : 480

2. Underdeveloped and Developed Economies
3. National Income of India
4. Human Resources and Economic
Development
6. Agriculture in IndiaImportance and
Productivity
7. Irrigation
8. Agricultural Marketing and Prices
9. Agricultural Finance and Rural Indebtedness
10. Agricultural Policy
11. Economic Liberalisation and Emerging Trends
in Indian Agriculture
12. Growth and Problems of Major Industries
51
Price: ` 390/-

16. Means of Transport
19. Indian Financial System
21. Mobilisation of Resources
23. Evaluation of Economic Planning in India
26. SWOT Analysis
27. Case Study of Delhi Metro
28. Structure and Composition of Economic
Survey of India
*University Question Papers
Business Economics

ISBN: 978-93-80735-87-0 (Hindi) Pages: 660
ISBN : 978-93-80735-86-3
Pages : 608
PART-I: MICROECONOMICS
1. Theory of Demand
2. Utility Analysis
7. Break-Even Point Analysis and Profit
Forecasting
8. Theory of Costs
Competition
Competition
Business Statistics (Quantitative Techniques for Business)
14. Rent
15. Wages
16. Interest
17. Profit
PART-II: MACROECONOMICS
2. National Income
6. Effective Demand
8. Investment
10. Multiplier
6. Index NumbersI
ISBN : 978-93-5058-287-9
Pages : 642
52
Price: ` 475/-
7. Index NumbersII
8. Correlation
10. Forcasting Methods
Statistical Tables
Price: ` 504/-
Business Statistics
Price: ` 504/-
Price: ` 595/-
6. Index NumbersI
7. Index NumbersII
8. Correlation
10. Probability
ISBN : 978-93-5058-288-6
Pages : 672
Disaster Management
Hina Khan
ISBN: 978-93-5058-259-6 (H/B) Pages: 240
1. Disaster Management: An Overview
2. Planning in Disaster Management
3. Emergency Support Functions and their
Coordination Mechanism
ISBN : 978-93-5058-078-3 (P/B)

Price: ` 175/-
Pages : 240
53
4. Integration of Rural Development Programmes

and Role of Remote Sensing, Science and
Technology
Books for Himachal Pradesh University

Microeconomics

ISBN: 978-93-81015-79-7 (Hindi) Pages: 308
SemesterI
2. Theory of Demand
4. Theory of Supply
5. Cardinal Utility Theory
ISBN : 978-93-81015-78-0
Indian Economy
Pages : 288
SemesterI
1. Basic Features of Indian Economy since 1857
2. Colonial Exploitation of Indian Economy under
British Rule
3. Theory of Economic Drain
5. Trends and Composition of National Income
6. Problem of Overpopulation in India
7. Features of Population in India
Microeconomics
Price: ` 200/-
9. Problem of Unemployment
10. Inequalities of Income and Wealth in India
11. Problem of Black Money
13. Infrastructure
17. New Economic Reforms
Pages : 272
ISBN: 978-93-5058-344-9 (Hindi) Pages: 220
SemesterII
1. Market Structure
Competition
4. Monopoly
ISBN : 978-93-5058-343-2
Price: ` 225/-
6. Ordinal Utility Theory

9. Theory of Costs
ISBN: 978-93-5058-314-2 (Hindi) Pages: 288
ISBN : 978-93-5058-313-5
Pages : 208
54

7. Wages
8. Rent
9. Interest
10. Profit
Price: ` 150/-
Statistical Methods
T.R. Jain, V.K. Ohri, Sanjeev Sharma

ISBN: 978-93-5058-363-0 (Hindi) Pages: 304
Price: ` 225/-
SemesterII
1. Statistics: Meaning, Scope and Importance in
7. Arithmetic Line-Graphs: Time Series Graphs
Economics
8. Measures of Central Tendency: Mathematical
2. Meaning and Types of Data
Averages
3. Collection of Statistical Data Trade
9. Measures of Central Tendency: Positional
4. Census and Sample Methods
Averages
5. Diagrammatic Presentation of Data: Bar
Diagrams and Pie Diagrams
6. Frequency Diagrams: Histogram, Polygon and APPENDIX
Ogive
ISBN : 978-93-5058-362-3
Statistical Methods
Pages : 280
T.R. Jain, V.K. Ohri, Sanjeev Sharma

ISBN: 978-93-5058-435-4 (Hindi) Pages: 216
SemesterIII
1. Regression
Introduction
Meaning
Kinds of Regression
Linear Regression
Some Important Relations
Methods of Calculating Regression
Coefficients and Regression Equations
Utility of Regression
Limitations of Regression
ISBN : 978-93-5058-434-7
Pages : 240

Introduction
Meaning
Objectives or Importance of Time Series
Analysis
Components of Time Series
Analysis or Decomposition of Time Series l
Methods for Measurement of Trend
3. Index Numbers
Introduction
Meaning of Index Number
55
Price: ` 175/-
Uses of Index Numbers

Limitations of Index Numbers
Classification of Index Numbers
Difficulties or Problems in the Construction of
Index Numbers
Method of Constructing Index Numbers
Quantity Index Numbers
Tests of Adequacy of Index Numbers
Fishers Index Numbers as an Ideal Method
Fixed Base and Chain Base Index Numbers
Base Shifting Splicing and Deflating
Consumer Price Index Numbers/Cost of Living
Index
Advantages or Uses of Index Numbers
Limitations of Index Numbers
4. Elements of Probability Theory

Introduction
Some Basic Concepts
Different approaches to Probability
Importance of Probability l Probability Scale
Theorems of Probability
Macroeconomics

ISBN: 978-93-81015-81-0 (Hindi) Pages: 272
Semester-III
1. An Introduction to Macroeconomics
2. Basic Macroeconomic Concepts
ISBN : 978-93-81015-80-8
Labour Economics
Price: ` 225/-
9. Keynesian Economics and Underdeveloped

Countries
11. Saving and Investment
14. Business Cycles
Pages : 268
Apra Sahni
ISBN: 978-93-5058-498-9 (Hindi)
Semester-IV
1. Labour and Labour Productivity
2. Labour Market Segmentation
3. Labour Market Policies
4. Labour in Organized and Unorganised Sector
5. Mobility of Labour
6. Labour Supply and Labour Demand
7. Wage Determination and Theories of Wages
8. Productivity and Wage Relationship

9. National Wage Policy and Wage Boards in India
10. Trade Union Movement in India
12. Characteristics and Problems of Agricultural and
Industrial Labour
13. Social Security Measures
In Press
ISBN : 978-93-5058-578-8
Macroeconomics

ISBN: 978-93-5058-539-9 (Hindi) Pages: 180
Semester-IV
3. Samuelsons and Hicks Theories of Accelerator
4. Nature and Functions of Money
5. Money Demand and Keynesian Liquidity
Preference Theory
ISBN : 978-93-5058-538-2
Pages : 176
56
6. Supply of Money
8. Theories of Inflation
Price: ` 150/-
Public Finance

ISBN: 978-93-5058-541-2 (Hindi) Pages: 176
1. Introduction to Public Finance
2. Principle of Social Advantage
3. Public Revenue
4. Taxation System
Price: ` 150 /-

8. Public Debt
9. Fiscal Policy
ISBN : 978-93-5058-540-5
Pages : 184
Development Problems and Policies

ISBN: 978-93-81015-83-4 (Hindi) Pages: 524
ISBN : 978-93-81015-82-7
Pages : 520
1. Concepts of Development and

Underdevelopment
2. Underdeveloped EconomyNature and
Characteristics
4. Economic DevelopmentDeterminants
6. Growth, Income Distribution and Poverty
7. Environmental Cost of Economic Growth
8. Economic PolicyObjective and Dilemma
9. Capital Accumulation
10. Structure of Aggregate Demand
11. Mobilisation of Internal and External Sources
for Financing Investments
12. Problems of an Open Economy Role of
International Trade in the Growth Process
13. Problems and Policies Related to International
Trade in Less Developed Countries
14. Limitations of Price Mechanism and Economic
Planning
15. Role of Public Sector and Pricing in Public
Sector
16. Population and Economic Development and
Strategies for Population Control
57
Price: ` 405/-
17. Population Problem in India

18. Problem of Employment, Unemployment and
Choice of Technology
19. Agricultural Development and Transformation
in India
20. Green Revolution
21. Economic Liberalisation and Emerging Trends in
Indian Agriculture
22. Agricultural Policy in India
23. Growth and Problems of Major Industries
24. Problems of SmallScale Industries in India
25. Role and Growth of Public Sector in India
27. Public FinanceAn Introduction
28. Taxation System
30. Shifting and Incidence of Taxation
31. Effects of Taxes
33. Public Debt
Economic Terminology
1. Some Eminent Economists and their Key Works

2. Economic Terminology
ISBN : 978-93-5058-331-9
3. Economic Terminology
Pages : 60
Business Economics

ISBN: 978-93-81015-85-8 (Hindi) Pages: 376
SemesterI
1. Nature and Scope of Business Economics
2. Demand Analysis
4. Demand Forecasting
6. Isoquant Curves
7. Theory of Costs
8. Market Structure
ISBN : 978-93-81015-84-1
Price: ` 75/-
Price: ` 290/-

Competition
Competition
14. Business Cycles
15. Inflation
Pages : 352
Business Communication and Personality Development
Sri Jin Kushal, Budhi Singh

ISBN: 978-93-81015-89-6 (Hindi) Pages: 240
Semester-I
UNIT-I
1. Basics of Communication
2. Barriers and Gateways to Communication
3. Ethical and Legal Issues in Communication
4. Written Communication
5. Business Letters
6. Report Writing
7. Abstracts, Summaries, and Proposals
8. Speech Writing
9. Notice, Agenda, and Minutes of Meeting
ISBN : 978-93-81015-88-9
Pages : 208
58
UNIT-II
10. Secretarial Communication
11. Interdepartmental Communication
UNIT-III
12. Personality Traits
13. Types of Personality
14. Personality Habits
UNIT-IV
15. Pillars of Personality Development
16. Self-Esteem
17. Mind Mapping
APPENDIX
Price: ` 150/-
R.S. Singal, Vijender Kanwar

ISBN: 978-93-81015-87-2 (Hindi) Pages: 596
Semester-I
1. Accounting as an Information System
2. Nature of Accounting Principles
3. Financial Accounting Standards
4. Accounting Process: Double Entry System
5. Accounting Equation System
6. Accounting ProcessJournal
7. Accounting ProcessLedger
8. Accounting ProcessTrial Balance
9. Accounting Process Final Accounts
ISBN : 978-93-81015-86-5
Price: ` 405/-
10. Final Accounts with Adjustments

11. Depreciation Accounting
12. Accounting for Special Sales
Transactions Consignment
13. Accounting for Inland Branches
15. Accounting for Dissolution of Partnership Firm
Pages : 516
Fundamentals of Business Organisation
R.K. Singla
ISBN: 978-93-81015-91-9 (Hindi) Pages: 204
Price: ` 150/-
SemesterI
1. Indian Business: An Introduction
8. Hindu Undivided Family or Joint Hindu Family
2. Spectrum of Business Activities
Business
9. Cooperative Organisation
4. Entrepreneurial Opportunities in Contemporary 10. Limited Liability PartnershipLLP and One
Person CompanyOPC
5. Process of Setting up a Business Unit
11. Change Management
6. Forms of Business Organisations: Sole Trade
12. Conflict: Levels, Causes and Resolution
7. Partnership Organisation
ISBN : 978-93-81015-90-2
Pages : 172
Theory and Practice of Management
R.K. Singla
ISBN: 978-93-5058-291-6 (Hindi) Pages: 232
Price: ` 165/-
SemesterII
9. Staffing: Process of Recruitment and Selection
10. Directing: Meaning and Nature
3. Development of Management Thoughts
11. Leadership: Meaning and Styles
4. Planning: Nature and Types
12. Motivation: Meaning and Theories
5. Decision-making: Process and Types
13. Communication: Importance and Media
6. Organising: Nature and Principles
14. Controlling: Process and Principles
8. Management by Objectives and Management by
Exception
ISBN : 978-93-5058-290-9
Pages : 216
59
Critical Reasoning, Writing and Presentation
Suniti Ahuja
Semester-II
UnitI
1. Critical Thinking
2. Argument and Reasoning
3. Fallacies
4. Social Influences on Critical Thinking ...
UnitII
5. Language of Critical Thinking
UnitIII
6. Resources
7. Plan and Procedure for Academic Writing
8. Elements of Writing
9. Causes and Effects of Writing
10. Cohesion and Comparison
ISBN : 978-93-5058-591-7
Pages : 116
Insurance Services and Risk Management
ISBN : 978-93-5058-550-4
Pages : 180
11. Soft Skills

12. Numbers, References and Quotations
13. Writing Style and Visual Information
14. Synonyms
UnitIV
16. Objective, Medium and Techniques of
Presentation
17. Structuring the Presentation
18. Visual Presentation Aids
19. Non-verbal Communication
Y.K. Marwaha
ISBN: 978-93-5058-551-1 (Hindi) Pages: 184
Semester-II
1. History of Insurance
2. Insurance: Meaning and Purpose
3. Principles of Insurance
4. Life Insurance
5. Fire Insurance
6. Health Insurance
7. Marine Insurance
8. Miscellaneous Insurance
9. Insurance legislation in india
10. Life Insurance Act, 1956
11. Proposal Assignment, Nomination and
Settlement Of Claims Of Insurance Policies
12. Consumer Protection Act, 1986 and Banking
Ombudsman
Price: ` 150/-
Ashok Sharma
Semester-II
1. Introduction to Business Law
4. Offer, Acceptance and Revocation
7. Legality of Object
13. Laws Relating to Insurance Business

14. Different types of general insurances V/s life
insurance
15. Insurance Act, 1938
16. Marine Insurance Act, 1963
17. Concept of Risk and Risk Management Process
18. Selection of Risk Management Technique and
Implementation
19. Personal Risk Management Applications and
liabilities
20. Risk Management for Small business
ISBN: 978-93-5058-401-9 (Hindi) Pages: 248
ISBN : 978-93-5058-400-2
Price: ` 90/-
Pages : 240
60
Price: ` 175/-
12. Intellectual Property Rights
13. Cyber Law (Information Technology Act, 2000)
14. The Environment Protection Act, 1986
Leadership Styles
Rajeev Kumar, Ashwani Sharma, Shashi Kumar Laliya

ISBN: 978-93-5058-338-8 (Hindi) Pages: 80
Price: ` 75/-
Semester-II
1. Group Dynamics Group Behaviour as Change 3. Different Leadership Styles
Agent
4. Qualities of Good Leader and Styles of
2. Transactional Analysis
Personality Development
ISBN : 978-93-5058-337-1
Company Law
Pages : 80
Ashok Sharma
ISBN: 978-93-81015-97-1 (Hindi) Pages: 244
Semester-III
India
4. Private Company
5. Formation, Promotion and Incorporation
ISBN : 978-93-81015-96-4
8. Prospectus
11. Meetings Procedure or Requisites of a
13. Emerging Issues in Company Law
14. Limited Liability Partnership
15. Credit Rating Agencies
R.S. Singal
ISBN: 978-93-81015-99-5 (Hindi) Pages: 616
Semester-III
1. Accounting for Share Capital: Issue of Share
2. Accounting for Share Capital: Redemption
of Preference Shares
3. Accounting for Debentures: Issue of
Debentures
4. Accounting for Debentures: Redemption of
Debentures
Price: ` 175/-
Pages : 240
ISBN : 978-93-81015-98-8
Pages : 552
61
Price: ` 425/-
5. Final Accounts of Limited Liability Companies

7. Accounting for Amalgamation of Companies
8. Accounting for Internal Reconstruction
Cost Accounting
S.P. Gupta, Ajay Sharma, Vikram S.Thakur

ISBN: 978-93-5058-543-6 (Hindi) Pages: 512
SemesterIV
UnitI
3. Unit Costing
UnitII
4. Materials: Issues, Control and Valuation
ISBN : 978-93-5058-542-9
Auditing
Price: ` 300/-
Price: ` 200/-
UnitIII
6. Overheads
UnitIV
7. Job Costing
8. Contract Costing
9. Process Costing
Pages : 464
Ashok Sharma
ISBN: 978-93-5058-545-0 (Hindi) Pages: 276
SemesterIV
1. Introduction
2. Objects, Importance and Limitations of Auditing
3. Classification of Audit
4. Audit Planning
Audit
ISBN : 978-93-5058-544-3
Business Statistics
8. Appointment, Power, Duties and Liabilities of an

Auditor
9. Audit Committee
10. Audit Report
11. Cost Audit
12. Tax Audit
13. Management Audit
14. Recent Trends in Auditing
Pages : 264
T.R. Jain. S.C. Aggarwal
ISBN: 978-93-5058-547-4 (Hindi) Pages: 612
SemesterIV
ISBN : 978-93-5058-546-7
Pages : 576
62
5. Simple Correlation
6. Simple Regression Analysis
8. Index Numbers
Price: ` 504/-
Marketing Research
S.C. Aggarwal, Ashok Jain, Kulbhushan Chandel
SemesterIV
2. Marketing Research Process
3. Research Design
4. Data Sources
5. Processing of Data
6. Measurement and Scaling
Price: ` 150/-

8. Diagram and Graphs
9. Methods of Data Analysis
10. Report Preparation and Presentation
11. Market Measurement
In Press
ISBN : 978-93-5058-597-9
Pages : 192
Indirect Tax Laws
Sanjeet Sharma
ISBN: 978-93-5058-549-8 (Hindi) Pages: 448
ISBN : 978-93-5058-548-1
Pages : 428
SemesterIV
1. Introduction to Indirect Taxes
SECTIONI: CENTRAL EXCISE
2. Basics of Central Excise Duty
4. Valuation under Central Excise
5. Registration
6. General Procedures under Central Excise Laws
SECTIONII: CUSTOMS
8. Types of Custom Duty
9. Levy and Assessment of Custom Duty
10. Valuation
11. Customs Duty Authorities and Their Powers
12. Procedure of Importation
13. Procedure of Exportation
14. Export Promotion Schemes
15. Central Sales Tax Act, 1956
16. Categories of Sales
63
Price: ` 300/-
17. Registration of Dealers

18. Tax Liability, Levy and Collection of Central Sales
Tax
19. Declaration Forms
20. Determination of Taxable Turnover
SECTIONIV: SERVICE TAX
21. Basics of Service Tax
22. Negative List of Services, Exemptions and
Abatement
23. Registration
24. General Procedures under Service Tax
SECTIONV: HP VAT
25. Introduction to VAT
26. Himachal Pradesh Value Added Tax 2005
27. Registration
28. General Procedures under HP VAT Act
29. Computation of Taxable Turnover and VAT
Research Methodology in Social Sciences
Hemlata Sharma
ISBN: 978-93-5058-596-2 (Hindi) Pages: 136
Price: ` 90/-
SemesterIV
1. Introduction to Research
9. Diagrammatic Presentation of data
2. Research Problem and Variables
10. Use of Computers in Data Analysis
3. Research design
11. Meaning and Definition of Z-Test, t-Test and Chi
4. Hypothesis
Square Test
5. Measurement and scaling
12. Report writing
6. Construction of questionnaire
13. Presentation of Research Report
7. Sampling
14. Ethics in Research
8. Process of Data Analysis-I: (Editing, Coding and
Tabulation of Data)
ISBN : 978-93-5058-595-5
Pages : 128
R.K. Singla
ISBN: 978-93-5058-591-7 (Hindi) Pages: 220
SemesterIV
Theories
5. Learning: Meaning, Principles and Theories
6. Motivation : Concepts, Need and Applications
ISBN : 978-93-5058-590-0
Pages : 208
64
Price: ` 150/-

Types
9. Organisational Change or Management of
Change
10. Organisational Development: Process and
Interventions

ISBN: 978-93-81420-07-2 (Hindi) Pages: 380
Components
Environment
7. Internal and International Trade
9. Trends in Money Supply
13. ExportImport Policy
15. New Economic Policy
16. Political and Legal EnvironmentRelationship
between Business and Government
ISBN : 978-93-81420-06-5
Pages : 348
Auditing
Price: ` 340/-
17. Monopolies and Restrictive Trade Practices Act,

1969 (MRTP Act) and Competition Act, 2002
18. Foreign Exchange Regulation Act and Foreign
Exchange Management Act FERA and FEMA
19. Securities and Exchange Board of India (SEBI)
Act
20. Social Environment: Social Institutions, Groups
and Systems
21. International Business Environment and
International Institutions (Overview)
24. World Bank
27. International Trade Agreements GSP, GSTP and
Counter-Trade
Ashok Sharma
ISBN: 978-93-81420-03-4 (Hindi) Pages: 308
1. Introduction
2. Objects, Advantages and Limitations of Auditing
3. Types or Classification of Audit
4. Consideration or Preparation before Audit and
Audit Programme
5. Internal Control and Internal Check
6. Vouching
8. Appointment, Remuneration, Rights, Duties and
Obligations of an Auditor
ISBN : 978-93-81420-02-7
Pages : 288
65

10. Audit of Various Institutions
11. Investigation
12. Audit Report
14. Cost Audit
15. Tax Audit
Price: ` 275/-
Cost Accounting
S.P. Gupta, Ajay Sharma, Vikram S. Thakur

ISBN: 978-93-81420-01-0 (Hindi) Pages: 820
3. Cost Audit
6. Overheads
ISBN : 978-93-81420-00-3
10. Contract Costing
12. Marginal Costing
R.K. Mittal
ISBN: 978-93-81420-05-8 (Hindi) Pages: 544
1. Management Accounting Nature and Scope

4. Ratio Analysis
Price: ` 504/-
Pages : 760
Management Accounting and Financial Management
ISBN : 978-93-81420-04-1
Pages : 524
66
11. Cost of Capital
Price: ` 405/-
Books for UP State Universities

Principles of Economic Analysis

ISBN: 978-93-5058-009-7 (Hindi) Pages: 574
ISBN : 978-93-5058-010-3
Pages : 524
Indian Economic Problems

2. Economic Laws and Methods
3. Equilibrium
4. Important Concepts Used in Economics: Utility,
Elasticity and Competition
5. Basic Mathematical Concepts
5A. Economic Problems
5B. Functioning of Market Economy and Price
Mechanism
6. Consumer BehaviourI: Cardinal Utility Analysis
7. Consumer BehaviourII: Indifference Curve
Analysis
10. Theory of Demand
12. Production Function
Price: ` 225/-
1 3. Nature of Costs
14. Structure of Markets
16. Price Determination under Perfect Competition
Competition
18. Price and Output Determination under Monopoly
20. Oligopoly
21. Economic Systems and Problem of Resource
Allocation
22. Theories of Distribution and Factor Pricing
23. Theories of Rent
24. Theories of Wages
26. Theories of Profit

ISBN: 978-93-5058-013-4 (Hindi) Pages: 412
ISBN : 978-93-5058-012-7
Pages : 388
1. Nature and Structure of Indian Economy

2. Human ResourcesPopulation Problem and
Population Policy
3. Natural Resources
6. Unemployment Problem and Employment Policy
7. Agriculture in IndiaProduction and Productivity
8. Land Reforms
9. Cultivation Tenure System
10. Agricultural Labour
11. Irrigation
12. Agricultural StrategyAgricultural Technology
and Investment in Agriculture
13. Agricultural Marketing and Price Policy
14. Community Development and Rural
Development Programmes
15. Role and Problems of Industrial Development
in India
17. Large-Scale Industries
67
Price: ` 225/-
18. Small and Cottage Industries

19. Industrial Finance
20. Foreign Capital in India
22. Industrial LabourWages, Social Security,
Housing and Industrial Peace
23. Trade Union Movement
24. Service Sector in India
25. Economy of Uttar PradeshI (Nature, Plans and
Demographic Scenario)
26. Economy of Uttar PradeshII (Infrastructure,
Industrial Development, Public Sector Units and
Informal Sector)
27. Economy of Uttar PradeshIII (Agriculture,
Employment, Poverty and Inter-regional
Disparities)
28. National Income of India
29. Green Revolution
30. Infrastructure
31. Allied Sectors of Agriculture
Public Finance and International Trade

ISBN: 978-93-5058-168-1 (Hindi) Pages: 348

2. Principles of Maximum Social Advantage
5. Public Revenue: An Introduction
6. Taxation System
10. Public Debt
11. Fiscal Policy
ISBN : 978-93-5058-167-4
Macroeconomics
Pages : 324
2. National Income Accounting
3. Circular Flow and Measurement of Income
4. Classical Theory of Employment and Income
Determination
5. Keynesian Theory of Employment Determination
6. Effective Demand
9. National Income Determination in Two Sector
Economy (Saving and Investment Equality)
10. Multiplier
National Income Analysis, Money and Banking
Price: ` 225/-
13. National Income Determination in an Open

Economy
15. Demand for Money and Liquidity Preference
Theory of Interest
16. IS LM Analysis
17. Trade Cycles
18. Interaction between Accelerator and Multiplier
19. BankDefinition and Functions
20. Credit Creation
21. Credit Control
22. Inflation

ISBN: 978-93-5058-174-2 (Hindi) Pages: 356
ISBN : 978-93-5058-173-5
Pages : 328
Price: ` 225/-
12. Indian Federal Finance

14. Public Expenditure in India
15. Introduction to International Trade
16. Classical (Comparative Costs) Theory of
International Trade
17. Reciprocal Demand Analysis
18. Terms of Trade
19. Free Trade and Protection
21. Indias Foreign Trade and Trade Policy
ISBN: 978-93-5058-172-8 (Hindi) Pages: 380
ISBN : 978-93-5058-171-1
Pages : 360
UNITI
1. National Income Accounting
2. Circular Flow and Measurement of Income
3. Determination of National Income under
Classical System
4. Determination of National Income under
Keynesian System
5. Theories of Trade Cycles
UNITII
6. Value of Money
7. Price and Inflation
UNITIII
8. Banking: Meaning, Types and Functions
9. Banking: Principles, Assets and Liability
68
Price: ` 225/-
10. Banking: Structure and Management

11. Creation of Money
13. Central Banking
14. Sources of Change in Money Supply
UNITIV
17. Exchange Control
Development
Sri Jin Kushal

ISBN: 978-93-5058-146-9 (Hindi) Pages: 394
ISBN : 978-93-5058-145-2
Pages : 384
Business Statistics
UNITI
Models
2. Meaning and Importance of Effective
Communication
UNITII
AttitudeSWOT AnalysisWhole Communication
UNITIII
7. MiscommunicationBarriers and Improvements
UNITIV
9. Principles of Effective Communication
UNITV
10. Writing Skills
11. Business Letters and Memo Formats;
Appearance
Price: ` 225/-
12. Request Letters

13. Good News Letters
14. Bad News Letters
15. Persuasive Letters: Sales Letters, Collection
Letters
UNITVI
16. Report Writing
UNITVII
21. Interviewing Skills Resumes and Job
Application Letters
22. Modern Forms of Communication: Fax, E-mail
and Video-Conferencing

ISBN: 978-93-5058-007-3 (Hindi) Pages: 824
2. Planning of Statistical Investigation
3. Census and Sampling Methods
10. Correlation
11. Analysis of Time Series
5. Classification of Data: Frequency Distribution
12. Index NumbersI
6. Tabular, Diagrammatic and Graphic Presentation 13. Index NumbersII
of Data
14. Indian Statistics
7. Statistical Average
ISBN : 978-93-5058-008-0
Pages : 796
69
Price: ` 275/-
R.K. Mittal, Dr. M.R. Bansal

ISBN: 978-93-5058-011-0 (Hindi) Pages: 972
4. Double Entry System and Accounting Equation
4.1. Accounting CycleJournal
4.2. Accounting CycleLedger
4.3. Book of Original Entry: Cash Book
4.4. Book of Original Entry: Subsidiary Books
4.5. Accounting CycleTrial Balance
7. Insolvency Accounts
Price: ` 450/-
8. Branch Accounts
11. Partnership AccountsDistribution of Profits
13. Partnership AccountsRetirement or Death of
a Partner
Partnership Firm
15. Sale of Partnership Firm to a Company
16. Accounting for Insurance Claim
17. Voyage Accounts
ISBN : 978-93-5058-006-6
Pages : 994
Ashok Sharma
ISBN: 978-93-5058-151-3 (Hindi) Pages: 376
ISBN : 978-93-5058-150-6
Pages : 324
UNITI: LAW OF CONTRACT

1. Introduction to Mercantile Law
UNITII: SPECIAL CONTRACTS
70
Price: ` 225/-
UNITIII: SALES OF GOODS ACT

18. Sale of Goods Act1930
Payment
23. Unpaid Seller
UNITIV: NEGOTIABLE INSTRUMENTS ACT
UNITV: CONSUMER PROTECTION ACT
UNITVI: FOREIGN EXCHANGE MANAGEMENT ACT
27. Foreign Exchange Management Act
(FEMA)-2002
Business Economics

ISBN: 978-93-5058-170-4 (Hindi) Pages: 472
1. Basic Problems of an Economy
2. Working of Price Mechanism
3. Law of Demand
6. Producers Optimization Isoquant Curve
Analysis
7. Theory of Costs
8. Market Structure and Business Decisions
9. Objectives of a Business Firm
Price: ` 225/-

Competition
12. Monopoly
16. Determination of Wage Rates
17. Rent
18. Interest
19. Profit
ISBN : 978-93-5058-169-8
Pages : 436
ISBN : 978-93-5058-004-2
Pages : 452

ISBN: 978-93-5058-005-9 (Hindi) Pages: 488
Components
Environment
8. Business Finance
71
Price: ` 225/-
19. Devaluation
21. Regulation of Foreign Investment
24. International Trading Environment (Overview)
25. Trends in World Trade and Problems of
Developing Countries in World Trade
26. Foreign Trade and Economic Growth
27. International Economic Groups
31. World Bank
33. International Trade AgreementsGSP, GSTP
and Counter-Trade

Company Law
Ashok Sharma
ISBN: 978-93-5058-142-1 (Hindi) Pages: 352
ISBN : 978-93-5058-141-4
Pages : 340
Cost Accounting
1. History and Administration of Company

Legislation in India
2. Corporate Personality and Introduction of
Company
3. Kinds of Companies
4. Private Company
5. Holding and Subsidiary Companies
6. Promotion and Incorporation of a Company
9. Prospectus
Shareholders
Price: ` 225/-

17. Capital Management: Borrowing Powers,
Debentures and Charges
18. Management and Administration of Company
Meeting
22. Prevention of Oppression and Mismanagement
S.P. Gupta, Ajay Sharma

ISBN: 978-93-5058-144-5 (Hindi) Pages: 696
3. Cost Audit
6. Overheads
ISBN : 978-93-5058-143-8
Pages : 640
72
Price: ` 325/-

10. Contract Costing
12. Cost Records: Integral and Non-integral
Systems
13. Reconciliation of Cost Accounts and Financial
Accounts
Principles of Business Management
R.K. Singla
ISBN: 978-93-5058-137-7 (Hindi) Pages: 376
ISBN : 978-93-5058-136-0
Pages : 356
Public Finance
UNITI
3. Functional Areas of Management
UNITII
6. Types of Plans
UNITIII
10. Forms of Organisation Structure and
Contingency Factors
Price: ` 225/-

Authority
UNITIV
UNITV
UNITVI

ISBN: 978-93-5058-148-3 (Hindi) Pages: 200
3. Public Budget and Techniques of Budgeting
6. Public Revenue: An Introduction
7. Taxation System
ISBN : 978-93-5058-147-6
Pages : 184
73
Price: ` 135/-
10. Public Debt
11. Financial Federalism under Constitution
13. Budgetary Procedure and Financial Control in
India
Industrial Law
Ashok Sharma

3. The Trade Unions Act, 1926
4. The Employees State Insurance Act, 1948
5. The Workmens Compensation Act, 1923
ISBN : 978-93-5058-335-7
Auditing
Price: ` 150/-
6. The Minimum Wages Act, 1948

7. The Payment of Wages Act, 1936
8. The Employees Provident Funds (and
Miscellaneous Provisions) Act, 1952
9. The Payment of Gratuity Act, 1972
Pages : 264
Ashok Sharma
ISBN: 978-93-5058-323-4 (Hindi) Pages: 308
1. Introduction
2. Objects, Advantages and Limitations of
Auditing
4. Consideration or Preparation before Audit
and Audit Programme
5. Internal Control and Internal Check
6. Vouching
ISBN : 978-93-5058-322-7
8. Company Auditor: Appointment, Powers,

Duties and Liabilities
10. Audit Report
11. Audit of Various Institutions
12. Investigation
13. Cost Audit
14. Tax Audit

ISBN: 978-93-5058-325-8 (Hindi) Pages: 228
1. Money An Introduction
2. Functions of Money
3. Measures of Money Supply in India
4. Finance: Sources and Role in Economic
Development
5. Financial System
6. Bank - Definition and Functions
Price: ` 200/-
Pages : 284
Money and Financial System
ISBN : 978-93-5058-324-1
Pages : 208
74
8. Balance Sheet of a Bank

9. Regional Rural Banks
10. Co-operative Banks
11. Process of Credit Creation
13. Non-Banking Financial Institutions
Price: ` 135/-
Books for Delhi University

Principles of Microeconomics
T.R. Jain, V.K. Ohri, B.D. Majhi

ISBN: 978-93-81420-18-8 (Hindi) Pages: 300
Semester-I
1. Problem of Scarcity and Choice
2. Economic Systems and Solution of Central
Problems
3. Demand, Supply and Market Equilibrium
4. Applications of Demand and Supply
5. Elasticity of Demand and Supply
6. Consumer TheoryCardinal Utility Analysis
7. Consumer TheoryIndifference Curve
Approach
ISBN : 978-93-81420-95-9

10. Theory of Costs
13. Allocative Efficiency Under Perfect Competition

ISBN: 978-93-5058-243-5 (Hindi) Pages: 188
Semester-II
2. Price Discrimination
3. Remedies for Monopoly: Anti-trust Policy
5. Oligopoly
6. Game Theory and its Application to Oligopoly
7. Consumer and Producer Theory in Action
Price: ` 135/-
8. Income Distribution and Factor Pricing

9. General Equilibrium and The Efficiency of
Perfect Competition
11. Theory of International Trade
12. Free Trade and Protection

ISBN: 978-93-5058-210-7 (Hindi) Pages: 248
Semester-III
2. Introduction to National Income Accounting
Aggregates
4. Some Basic Concepts Relating to GDP
Determination
5. Consumption and Investment: A Comprehensive
View
6. GDP Determination in a Two Sector Economy
Pages : 184
ISBN : 978-93-5058-199-5
Price: ` 225/-
Pages : 284
ISBN : 978-93-5058-242-8
Pages : 228
75
Price: ` 175/-
7. Multiplier
8. GDP Determination: A Three Sector Closed
Economy Model
9. GDP Determination in an Open Economy
10. Concept of Money in a Modern Economy
11. Money Supply and Expansion of Credit Money
12. Demand for Money and Monetary Equilibrium
13. Monetary Policy
Principles of Macroeconomics

ISBN: 978-93-5058-246-6 (Hindi) Pages: 124
Semester-IV
1. ISLM Analysis
2. Derivation of Aggregate Demand Curve from
ISLM Model
3. GDP and Price Level in the Short Run
4. GDP and Price Level in the Long Run
5. Inflation
ISBN : 978-93-5058-245-9
6. Unemployment
7. Phillips Curve: The Trade off between Inflation
and Unemployment
9. Foreign Exchange

ISBN: 978-93-5058-341-8 (Hindi) Pages: 232
Semester-V
1. Issues in Growth and Development
2. The Issue of Sustainability in Economic
Development
4. Capital Formation and Economic Development
5. Technology, Institutional Factors and Economic
Development
6. PopulationA Challenge for Indias Development
Price: ` 175/-

9. Indias Development Experience: Pre and Post
Reforms (1991) Period
11. Mobilisation of Resources for Development
12. Monetary and Fiscal Policies
13. Financial Relations Between the Centre and the
States

ISBN: 978-93-5058-397-5 (Hindi) Pages: 180
Semester-VI
1. Trends of Production and Productivity in Indian
Agriculture
2. Agricultural Credit in India
3. Agricultural Labour in India
4. Agricultural Marketing
5. Agricultural Price Policy
6. Land Reforms in India
7. Trends of Industrial Growth
Pages : 240
ISBN : 978-93-5058-396-8
Price: ` 100/-
Pages : 120
ISBN : 978-93-5058-339-4
Pages : 176
76
Price: ` 135/-

9. Public Sector Enterprises: Performance and
Policies
10. Foreign Investment in India
11. Trends of Balance of Trade and Balance of
Payments
12. India and the World Trade Organisation (WTO)

ISBN: 978-93-81420-19-5 (Hindi) Pages: 344
Semester-I
1. Demand and Supply
Approach
ISBN : 978-93-81420-97-3
Macroeconomics
Pages : 268
Semester-II
3. Consumption and Investment: A Comprehensive
View
4. National Income Determination in a Two Sector
Economy (Short Run Analysis)
5. Multiplier
6. National Income Determination: A Three Sector
Closed Economy Model
7. National Income Determination: A Four Sector
Open Economy Model
Price: ` 175/-
8. Aggregate Demand, Aggregate Supply and

Macroeconomic Equilibrium in the Short Run
9. Aggregate Demand, Aggregate Supply and The
Long Run Equilibrium
10. Money Definition and Functions
13. Money and Prices Quantity Theory and
14. Monetary Policy
15. IS LM Analysis
Pages : 268

ISBN: 978-93-5058-204-6 (Hindi) Pages: 292
ISBN : 978-93-5058-203-9
Pages : 296
Price: ` 200/-
8. Theory of Costs
13. Competition Among the Few: Oligopoly
ISBN: 978-93-5058-057-8 (Hindi) Pages: 296
ISBN : 978-93-5058-056-1
Price: ` 225/-
Semester-III
and the Indian Economy
States
10. Industrial Policy: Pre and Post 1991
3. Role of Physical and Human Capital Formation 11. Role of Small Scale and Large Scale Industries
in Economic Development
in India
4. Role of Technology and Institutional Factors in 12. Public Sector and Private Sector Enterprises in
Development
the Indian Economy
5. Economic Planning in India: Objectives, Strategy 13. The Role and Forms of Foreign Capital
and Evaluation
14. Indias Foreign Trade: Role and Importance
6. Economic Reforms in India Since 1991 (New 15. The State of Balance of Payments and Balance
Economic Policy)
of Trade
16. Price Behaviour and Price Policies in India
8. Resource Mobilisation for Planning
77
Economic Regulations (Domestic and Foreign Exchange Markets)
Price: ` 135/-
Semester-IV
1. Role of the Government in a Market Economy
7. The Consumer Protection Act, 1986
8. Consumer Disputes Redressal Agencies
3. Foreign Trade Policy and Procedures
9. Major Provisions of the Competition Act, 2002
4. An Overview of Current Industrial Policy
10. Powers and Functions of the Competition
5. The Industries (Development and Regulation)
Commission of India
Act, 1951
11. Balance of Payments and Foreign Exchange
6. The Micro, Small and Medium Enterprises
Market An Overview
Development Act, 2006
12. The Foreign Exchange Management Act, 1999
ISBN : 978-93-5058-381-4
Pages : 184
Macroeconomic Theory and Applications
Semester-III
2. Components of Aggregate Demand
3. The Keynesian Model of Income
Determination
4. IS-LM Model
5. Derivation of Aggregate Demand Curve from
IS-LM Model
6. Aggregate Demand and Aggregate Supply
Analysis
ISBN : 978-93-5058-505-4
International Trade
Price: ` 115/-
7. International Flow of Goods and Capital A

Small Open Economy case
8. International Flow of Goods and Capital A
Large Open Economy case
9. IS-LM Framework for a Small Open Economy:
Mundell-Fleming Model
10. Solow Model of Growth
11. Growth model with Technological Progress
Pages : 148

ISBN: 978-93-5058-535-1 (Hindi) Pages: 120
Price: ` 100/-
Semester-VI
8. Tariff Analysis in Partial and General Equilibrium
2. Classicals Comparative Costs Advantage Theory
Framework
3. Neo-classicals Opportunity Cost Theory
9. Non-tariff Barriers
4. Terms of Trade and Offer Curves
10. World Trade Organisation
5. Heckscher-Ohlin Theory
6. Factor Price Equalisation and Income
Distribution
7. The Concepts of Free Trade and Protection
ISBN : 978-93-5058-319-7
Pages : 120
78

ISBN: 978-93-5058-305-0 (Hindi) Pages: 458
1. Principles of Scarcity and Choice

2. Demand and Supply
5. Consumer Theory Cardinal Utility Analysis
Approach
ISBN : 978-93-5058-304-3
Price: ` 275/-
10. Theory of Costs

13. Theory of A Monopoly Firm
15. Competition Among the Few: Oligopoly
16. Consumer and Producer Theory in Action
Pages : 354
Principles of Macroeconomics

ISBN: 978-93-5058-307-4 (Hindi) Pages: 376
ISBN : 978-93-5058-306-7
Pages : 340
2. Introduction to National Income Accounting
Aggregates
5. Consumption and Investment Function:
A Comprehensive View
6. National Income Determination in a Two Sector
Economy (Short Run Analysis)
7. Multiplier
8. National Income Determination: A Three Sector
Closed Economy Model
9. National Income Determination: A Four Sector
Open Economy Model
79
Price: ` 275/-
10. Aggregate Demand, Aggregate Supply and

Macroeconomic Equilibrium in the Short Run
11. Aggregate Demand, Aggregate Supply and The
Long Run Equilibrium
12. MoneyDefinition and Functions
15. Money and PricesQuantity Theory and
16. Monetary Policy
17. ISLM Analysis
APPENDIX
T. R. Jain, V.K. Ohri, B.D. Majhi

ISBN: 978-93-5058-188-9 (Hindi) Pages: 596
ISBN : 978-93-5058-187-2
Pages : 580
Price: ` 375/-
SECTIONA: ISSUES IN DEVELOPMENT AND

PLANNING WITH REFERENCE TO INDIA
1. The Concept of Growth and Development
17. Backwardness of Indian Agriculture: Causes and
Remedial Measures
and the Indian Economy
18. Land Reforms in India
19. New Agricultural Strategy and the Green
4. Role of Physical and Human Capital Formation
Revolution
in Economic Development
20. Agricultural Credit in India
5. Development Strategy
21. Agricultural Labour in India
6. PopulationA Challenge for Indias Development 22. Agricultural Marketing
23. Agricultural Price Policy
24. Farm Mechanisation and Choice of Technology
9. Challenge of Poverty
25. Industrial Growth in India: Trends, Importance
10. Economic Inequality in India
and Problems
11. Economic Planning in India: Objectives, Strategy 26. Industrial Policy
and Achievements
12. Financing the Plans
28. Industrial Finance
29. Public Sector and Private Sector Enterprises in
14. Economic Reforms in India Since 1991
the Indian Economy
(New Economic Policy)
30. Foreign Capital and Multinational Corporations
in India
States
31. Indias Foreign Trade
SECTIONB: SECTORAL ASPECTS OF THE INDIAN
32. Balance of Payments and Trade Policy
ECONOMY
33. India and the World Trade Organisation (WTO)
16. Agriculture in India: Importance and Growth
34. Price Behaviour and Price Policies in India
80
Books for BBA/B.Tech

Managerial Economics

ISBN: 978-93-81420-16-4 (Hindi) Pages: 352
SemesterI
1. Nature and Scope of Managerial Economics
2. Basic Economic Concepts
3. Equilibrium
4. Demand Analysis: Utility Approach or Cardinal
Approach
5. Demand Analysis: Indifference Curve Approach
or Ordinal Approach
6. Theory of Demand
ISBN : 978-93-81420-15-7
9. Theory of Costs
11. Main Forms of Market
12. Pricing under Perfect Competition
13. Equilibrium of the Firm and Industry under
Perfect Competition
14. Pricing under Monopoly
15. Pricing under Monopolistic Competition
16. Pricing under Oligopoly
R.K. Singla
ISBN: 978-93-81420-13-3 (Hindi) Pages: 144
SemesterI
2. Forms of Business Organisations
3. Sole Proprietorship
5. Company Organisation
6. Formation of Company: Various Stages
Price: ` 220/-
Pages : 308
Business Organisation
ISBN : 978-93-81420-12-6
Price: ` 125/-
7. Cooperative Organisations/Cooperative
Societies
8. State Ownership and Non-Profit Organisations
9. Forms of Business Organisations in New
Millennium
Pages : 136
Business Accounting
Dr. R.K. Mittal, Dr. M.R. Bansal

ISBN: 978-93-81015-03-2 (Hindi) Pages: 352
SemesterI
4. Double Entry System and Accounting
Equation
5. Accounting CycleJournal
ISBN : 978-93-80901-86-2 Pages : 296
81
6. Accounting CycleLedger
7. Accounting CycleTrial Balance
Price: ` 200/-
Conceptual Foundations of Management
R.K. Singla
SemesterI
3. Nature of Management
4. Principles of Management
5. Levels of Management
6. Evolution of Management Thought
7. Planning: Meaning, Importance and Process
8. Types of Planning
9. Decision-Making
ISBN : 978-93-5058-218-3
11. Organising
12. Departmentation
14. Delegation of Authority and Responsibility
15. Relationship: Design of Organisational Structure
16. Directing: Concept, Nature and Importance
17. Motivation: Concept, Significance and Theories
18. Leadership
19. Control: Nature, Process and Significance
Pages : 360
Sri Jin Kushal
SemesterI
1. Communication: An Overview
2. Barriers in Communication
4. Tips For Clear Writing
6. Listening as A Tool of Communication
ISBN : 978-93-5058-332-6
8. Communication Within the Organisation (Memos

and Notice)
9. Report Writing
10. Communication Outside the Organisation:
Business Correspondence
11. Employment-Oriented Communication

ISBN: 978-93-81420-33-1 (Hindi) Pages: 280
SemesterII
1. Circular Flow of Income
5. Keynesian Theory of Income Determination
7. Theory of Investment
Price: ` 150/-
Pages : 216
ISBN : 978-93-81420-32-4
Price: ` 200/-
Pages : 244
82

9. Concept of Multiplier
10. Theory of Interest
11. Inflation
12. Monetary Policy
13. Fiscal Policy
Price: ` 175/-
R.K. Singla
ISBN: 978-93-81420-30-0 (Hindi) Pages: 284
SemesterII
6. Types of Plans
9. Organisation Chart or Forms of Organisation
Structure
10. Span of Management
ISBN : 978-93-81420-29-4
Pages : 268
Analysis of Financial Statements
SemesterII
3. Ratio Analysis
Price: ` 175/-

Authority
14. Staffing: Need and Importance
16. Performance Appraisal
19. Control Techniques: An Overview
20. Social Responsibility of Business and Business
Ethics
ISBN: 978-93-81015-31-5 (Hindi) Pages: 288
ISBN : 978-93-81015-30-8
Price: ` 175/-

6. Societal Obligations of Accounting
Pages : 280
Sri Jin Kushal, Sangita Mehta
Price: ` 165/-
SemesterII
7. Prcis Writing
Models
8. Translation
2. Barriers to Effective Communication
9. Correct Usage of Word
3. Essentials of Effective Business Communication 10. Writing Applications for Business
4. Basic Parts of Speech
11. Importance of Non-verbal Communication
5. Voice
12. Physical Appearance and the Art of Self-
6. Paragraph Writing
Presentation and Conduct
ISBN : 978-93-5058-124-7
Pages : 176
83
Micro Business Environment

ISBN: 978-93-5058-193-3 (Hindi) Pages: 216
SemesterIII
1. Business Environment: Concept, Components
and Types
2. Environmental Scanning and Significance of
4. Social Environment of Business
5. Political Environment of Business
6. Risk in Business Environment: Country Risk and
Political Risk
7. Economic Systems: Capitalism, Socialism and
Mixed Economy
ISBN : 978-93-5058-192-6
Pages : 192
Understanding Human Behaviour

12. Economic Role of Government in Business and
State Intervention in Business
13. Constitutional Environment
Ethics
15. Professionalisation of Business
16. Competitive Environment of Business: MRTP Act
and Competition Act, 2002
Madhu Gaba, Sonia Dhingra
SemesterIII
1. Business Environment: Concept, Components
and Types
2. Environmental Scanning and Significance of
4. Social Environment of Business
5. Political Environment of Business
6. Risk in Business Environment: Country Risk and
Political Risk
7. Economic Systems: Capitalism, Socialism and
Mixed Economy
ISBN : 978-93-5058-507-8
Pages : 188
Business Statistics
SemesterIII
5. Measures of Central Tendency including
Business Averages
Price: ` 150/-

12. Economic Role of Government in Business and
State Intervention in Business
Ethics
16. Competitive Environment of Business: MRTP Act
and Competition Act, 2002
ISBN: 978-93-81420-89-8 (Hindi) Pages: 510
ISBN : 978-93-81420-34-8
Price: ` 150/-
Pages : 478
84
9. Index Numbers-I
10. Index Numbers-II
11. Sampling and Sampling Methods
12. Business Forecasting and Methods
Price: ` 300/-
Fundamentals of DBMS and ORACLE
Neeraj Mishra
SemesterIII
Unit-I
Basic Concepts of Database Management System
Unit-II
Use of Computers in Business
ISBN : 978-93-5058-001-1
Unit-III
Learning SQL using Oracle SQL *Plus
Unit-IV
Report Writing in Oracle
PRACTICAL SESSION
Pages : 200
Sri Jin Kushal
SemesterIII
1. Business Communication: Basic Forms
2. Effective Communication Skills
3. Barriers and Gateways in Communication
4. Commercial Letters
5. Writing Business and Academic Reports
6. Public Speaking
ISBN : 978-93-5058-179-7
Price: ` 135/-
Price: ` 135/-
7. Listening and Negotiating

8. Interviews and Meetings
9. Mechanism of Writing
11. Telephonic and Face-to-Face Conversation
12. Organisation Communication
Pages : 176

ISBN: 978-93-5058-330-2 (Hindi) Pages: 240
SemesterIII
2. Ratio Analysis
3. Introduction to Cost Accounting
4. Cost: Elements, Concepts and Classification
ISBN : 978-93-5058-000-4
Pages : 208
85
Price: ` 135/-

6. Marginal Costing and Break-Even Analysis
8. Management Accounting Control Techniques
Business Statistics
T. R. Jain, S.C. Aggarwal

ISBN: 978-93-5058-311-1 (Hindi) Pages: 492
SemesterIV
3. Time Series Analysis-I
(Measurement of Trend)
4. Time Series Analysis-II
(Measurement of Seasonal Variations)
ISBN : 978-93-5058-510-8
5. Probability
6. Hypothesis Testing Large Sample Tests
7. Hypothesis Testing Small Sample Tests
8. Chi-Square Test
Pages : 482
Macro Business Environment

ISBN: 978-93-81420-28-7 (Hindi) Pages: 264
ISBN : 978-93-81420-27-0
Pages : 252
Price: ` 175/-
SemesterIV
1. Macro Business Environment An Introduction 9. International Business Environment and
2. Economic Reforms Liberalisation, Privatisation Multilateral Economic Institutions (Overview)
and Globalisation
10. World Bank
4. Foreign Capital and Foreign Investment in India 12. International Monetary Fund (IMF)
6. Foreign Trade of India
15. Technological Environment: Technology Policy
and Technology Transfer
8. Regulation of Foreign Trade Export-Import
(EXIM) Policy
Ashok Jain
ISBN : 978-93-5058-047-9
Pages : 380
Price: ` 300/-
SemesterIV
4. Marketing Mix
9. Product: Meaning, Levels and Product Mix
10. New Product Development
86
Price: ` 275/-
12. Branding and Packaging Decision

13. Pricing
15. Management of Physical Distribution
16. Promotion and Promotion Mix
17. Advertising
19. Sales Promotion
Dr. R.K. Mittal

ISBN: 978-93-5058-075-2 (Hindi) Pages: 240
SemesterIV
3. Investment Decisions and Capital Budgeting
4. Cost of Capital
5. Capitalisation
ISBN : 978-93-81015-44-5
Business Law
Price: ` 165/-
Price: ` 200/-
6. Capital Structure Decisions

7. Dividend Decisions
Pages : 216
Ashok Sharma
ISBN : 978-93-5058-340-1
Pages : 348
SemesterV
1. Mercantile Law
87
1 8. (i) Sale of Goods Act 1930

18. (v) Performance of the Contract Delivery
and Payment
2002
22. The Payment of Bonus Act1965
23. Employees Provident Fund Act, 1952
Export Procedures and Documentation
Ashu K. Garg
Price: ` 108/-
SemesterV
1. Introduction to Exporting
7. Export Documentation
2. Entering Export BusinessProcedures and
8. Processing of an Export Order
Formalities
9. Export Incentives and Schemes
10. Management of Risks in Export Business
4. Institutional Infrastructure for Indian Exporters *Abbreviations
5. Incoterms
*Bibliography
6. Methods of International Payment
ISBN : 978-93-5058-326-5
Business Law
Pages : 144
Ashok Sharma
ISBN: 978-93-5058-076-9 (Hindi) Pages: 288 Price: ` 175/SemesterVI
1. History and Administration of Company
Legislation in India
2. Introduction of Company
4. Promotion and Incorporation of Joint Stock
Companies in India
7. Prospectus
8. Shares and Share Capital of Company
ISBN : 978-93-5058-018-9
10. Membership of Company
11. Borrowing Power and Debentures
12. Power, Functions and Duties of Directors and
Managing Directors
13. Aspects Relating to Company Meetings
14. Requisites of a Valid Meeting
15. Winding Up of the Company
16. Securities and Exchange Board of India Act,
1992
Pages : 244
Basics of Economics and Management
T.R. Jain, Dr. R.K. Singla
BASICS OF ECONOMICS
1. Meaning of Industrial Economics
3. Isoquant Curves
4. Cost Curves
5. Price and Output Determination under Monopoly
BASICS OF MANAGEMENT
3. Principles of Management
ISBN : 978-93-81420-24-9
Pages : 296
88
Price: ` 225/-
5. Planning: Meaning and Steps

6. Organising and Authority & Responsibility
8. Staffing: Meaning and Manpower Planning
11. Directing: Importance and Principles
13. Communication: Process and Barriers
14. Controlling: Process or Steps and Techniques
Fundamentals of Management
R.K. Singla
ISBN : 978-93-81015-11-7
Pages : 292
3. Development of Management Thought: Various
Approaches
Significance
6. Business Concept
7. Business Environment: Importance and
Dimensions
8. Financial Management, Financial Decisions and
Financial Planning
9. Capital Structure: Meaning and Determinants
10. Fixed and Working Capital: Meaning and
Determinants
11. Sources of Business Finance
12. Staffing: Nature and Scope

13. Manpower Planning
16. Training and Development
17. Production Management and Plant Location
18. Production Control: Importance and Steps
Involved
19. Work Measurement
20. Inventory Control: EOQ and JIT
21. Marketing, Marketing Management and
Marketing Mix
22. Marketing Information System (MkIS)
24. Advertising: Role, Limitations and Objections
ISBN : 978-93-81015-43-8
Pages : 292
Price: ` 180
UNIT-I: BUSINESS ENVIRONMENT

1. Introduction to Business
2. Theoretical Framework of Business Environment
UNIT-II: GENERAL MANAGEMENT
4. General Management
UNIT-III: FINANCIAL MANAGEMENT
5. Financial Management: An Overview
9. Sources of Finance
UNIT-IV: PERSONNEL MANAGEMENT
10. Personnel Management: An Overview
89
Price: ` 207/-
11. Job Analysis, Job Description and Job

Specification
12. Human Resource Development
UNIT-V: PRODUCTION MANAGEMENT
13. Production Management: An Overview
14. Plant Location and Plant Layout
15. Work Measurement
16. Production Control
UNIT-VI: MARKETING MANAGEMENT
17. Introduction to Marketing Management and
Marketing Concepts
18. Marketing Mix and Marketing Information System
Communication Skills in English
ISBN : 978-93-81420-23-2
Pages : 248
Economics for Engineers
ISBN : 978-93-81420-25-6
Pages : 398
A.L. Madan, Sangeeta Mehta, Yogita Dua
UNIT-I
1. Common Errors
2. Voice
UNIT-II
3. Idioms and Phrasal Verbs
4. Words often Confused
5. One-Word Substitution
6. Roots, Prefixes and Suffixes
UNIT-III
7. English Speech Sounds and Transcription
8. The syllable, Word Accent
9. Weak Forms
10. Intonation
Price: ` 175/-
Price: ` 300/-
UNIT-IV
11. Expansion of Outlines
12. Slogan Writing
13. Dialogue Writing
14. Interpreting Pictures
UNIT-V
15. Antonyms and Synonyms
Unit-VI
16. Business Writing
17. E-mail Writing
18. Report
19. Press Report Writing
T.R. Jain, V.K. Ohri, O.P. Khanna
UNIT-I
2. Nature of Economic Problem and Production
Possibility Curve
3. Economic Laws
4. Relation between Science, Engineering,
Technology and Economic Development
5. Basic Concepts
UNIT-II
6. Utility Analysis
UNIT-III
7. Theory of Demand
UNIT-IV
10. Production
11. Land
12. Labour
13. Capital
14. Entrepreneur
15. Division of Labour
16. Laws of ProductionLaw of Variable
Proportions and Returns to Scale
90
UNIT-V
17. Theory of Costs
UNIT-VI
19. Main Forms of MarketPerfect Competition,
Monopoly, Monopolistic Competition, Oligopoly
20. Supply and Law of Supply
21. Role of Demand and Supply in the
Determination of Price
UNIT-VII
23. PrivatisationMerits and Demerits
24. GlobalisationMerits and Demerits
25. Elementary Concepts of VAT, GATT, WTO and
TRIPS
APPENDICES
Competition
Short Answer Type Questions with their Answers
Engineering Mathematics
H.R. Gupta, Monika Kalra, Pragati Sharma
SemesterI
UNIT-I
1. Applications of Differentiation
UNIT-II
2. Partial Differentiation and its Applications
ISBN : 978-93-81420-74-4
UNIT-III
3. Multiple Integrals and their Applications
UNIT-IV
4. Vector Calculus
Pages : 356
SemesterII
UNIT-I
Matrices and its Applications
UNIT-II
Ordinary Differential Equations and its Applications
ISBN : 978-93-81420-96-6
UNIT-III
Laplace Transforms and its Applications
UNIT-IV
Partial Differential Equations and its Applications
SemesterIII
PART-A
1. Fourier Series
PART-B
2. Function of a Complex Variable
Price: ` 250/-
Pages : 300
ISBN : 978-93-81420-92-8
Price: ` 250/-
Pages : 302
91
Price: ` 250/-
PART-C
3. Probability Distribution and Hypothesis Testing
4. Linear Programming
Economics of Human Resource Development in India
Dr. M.M. Goyal
ISBN : 978-93-5058-014-1
Pages : 248
Microeconomics
1. Introduction
2. Indian Population Scenario with Demographic
Dividend
3. HRM, HDI, GDI, GEM and PQLI: Concepts and
Measures
4. Education in India
5. Nutrition, Health, Sanitation and Safe Drinking
Water in India
6. Environment and Climate Change in India
7. Tourism as Human Resource Development
Activity in India
8. Urbanization in India
9. International Migration from India
10. Social Security including Poverty Alleviation
Programmes in India
11. Women Empowerment in India

12. Food Security as Human Resource Development
Activity in India
13. Housing as Human Resource Development
Activity in India
14. International Organizations (UNDP, WHO,
UNESCO, UNICEF) and Their Role in Human
Resource Development in India
15. Rationale and Issues for Good Governance
for Inclusive Growth and Human Resource
Development in India
Selected Readings
Subject Index
ISBN : 978-93-81420-17-1
Pages : 512
Price: ` 300/-
SemesterI
1. Nature of Economics
2. Micro and Macroeconomics
3. Theory of Demand
5. Theory of Supply
6. Competitive Equilibrium
7. Utility Analysis
9. Production Function
10. Isoquant Curves
11. Theory of Costs
12. Revenue Curves
13. Location of Industries
14. Growth of a Business Firm and Optimum Size
of the Firm
92
Price : ` 325/-
15. Forms of Market

Competition
18. Monopoly
20. Production Characteristics of Various Factors
of Production
21. Marginal Productivity Theory of Distribution/
Factor Pricing
22. Rent
23. Wage
24. Interest
25. Profit
R.K. Singla
SemesterI
UNIT-I
2. Classification of Business Activities
3. Business and Environment Interface
UNIT-II
4. Forms of Business Organisations: Sole Trade/
Sole Proprietorship
6. Joint Stock Company
7. Cooperative Societies/Cooperative Organisation
8. Multinational Companies
ISBN : 978-93-5058-175-9
Pages : 208
UNIT-III
9. Entrepreneurship : Concept, Nature and
Entrepreneurial Opportunities
10. Choice of Form of Business Organisations
11. Preparation of Business Plan
UNIT-IV
12. Government and Business Interface
13. Stock Exchange: Meaning and Functions
14. Business Combination: Causes, Effects, Types
and Forms
Sri Jin Kushal, Suniti Ahuja
SemesterI
UNIT-I
1. Business Communication: Nature, Process and
Basic Forms
2. Role of Communication Skills in Business
3. Communication Networks
4. Barriers to Communication or Miscommunication
UNIT-II
5. Listening Skills
6. Reading Skills
7. Speaking Skills
8. Public Speaking, Voice Modulation and Body
Language
ISBN : 978-93-81420-56-0
Pages : 248
Computer Fundamentals
P.K. Singh
SemesterI
Unit I
Introduction to Computer
Unit II
Number System
Price: ` 175/-
UNIT-III
9. Written Communication
10. Business Letters, Sales Letters and Claim
Letters
11. Employment Letters
12. Memos, Circulars and Notice
UNIT-IV
13. Business Reports
14. Brochures
15. Notice, Agenda and Minutes of Meeting
ISBN : 978-93-5058-165-0
Price: ` 175/-
Price: ` 120/-
U nit III
Input and Output Devices
Unit IV
Computer Applications, Generations,
Networking and Internet
Pages : 128
93
Macro Economic Analysis and Policy
SemesterII
1. Nature and Scope of Macro Economics
2. Circular Flow of National Income
3. National Income
4. Aggregate DemandSupply and Macro
Economic Equilibrium
5. Trade Cycles
7. Keynesian Model of Income Determination
8. Multiplier Analysis
9. Fiscal Policy
ISBN : 978-93-81420-11-9
10. Nature and Management of Public Debt

11. Business Taxes
12. Incidence of Taxes
13. Supply of Money and Money-Multiplier
14. Money Supply in India
15. Central Bank
16. Money or Credit Creation
17. Instruments of Monetary Control
18. Monetary Policy
19. Inflation Management
Pages : 328
Upendra Rai
SemesterII
Unit-I: Introduction
1. An Overview of Organisational Behaviour
Unit-II: Individual Behaviour
2. An Introduction to Individual Behaviour at
Workplace
3. Personality
4. Attitude and Values
5. Perception
6. Learning
7. Motivation
Unit-III: Group Behaviour
8. Group, Teams and Group Dynamics
ISBN : 978-93-5058-046-2
Pages : 456
R.K. Singla
SemesterII
3. Process/Functions, Roles and Skills of
Management
4. Approaches to Management
5. Planning: Concept, Purpose and Process
6. Kinds of Plans
Price: ` 275/-
9. Interpersonal Communication
10. Decision Making
11. Conflict and Negotiation at Workplace
12. Power and Politics in Organisations
Unit-IV: Organising
13. Organisational Processes
14. Organisational Structure and Design
15. Organisational Culture
16. Organisational Change
17. Organisational Development
18. Stress Management
ISBN : 978-93-81420-31-7
Price: ` 250/-
Pages : 248
94
Price: ` 175/-
10. Organisational: Structure and Design

11. Departmentation: Meaning and Basis
12. Distribution or Delegation of Authority
13. Coordination: Nature and Importance
14. Leading or Directing: Importance and Principles
15. Leadership: Significance, Approaches and Styles
16. Controlling: Meaning and Process
17. Techniques of Controlling
Computer Applications in Management
Neeraj Mishra
SemesterII
Unit-I: Introduction to Computers
Unit-II: Computer Networks
ISBN : 978-93-81015-35-3
Company Accounts
Business Statistics
Price: ` 125/-
Price: ` 405/-
Unit-III: Computer Applications

Unit-IV: Multimedia
Pages : 140
SemesterII
1. Accounting for Share Capital (Including Buy
back of Shares)
2. Internal Reconstruction (Including Alteration of
Share Capital)
3. Acquisition of Business
4. Profit or Loss Prior to Incorporation and
Subsequent to Incorporation
ISBN : 978-93-5058-040-0
7. Underwriting of Shares and Debentures

9. Accounting Standards in India
Pages : 844
Price: ` 350/-
SemesterII
8. Correlation
9. Regression
10. Index Numbers
4. Tabular, Diagrammatic and Graphic Presentation 11. Time Series Analysis - I
of Data
12. Time Series Analysis - II
13. Calculation of Growth Rates in Time Series
ISBN : 978-93-5058-041-7
Pages : 716
95
Cost Accounting
S.P. Gupta, Ajay Sharma, Satish Ahuja
SemesterIII
ISBN : 978-93-5058-164-3
Capital Market
R.K. Mittal, V.K Jain
Price: ` 125/-
Price: ` 125/-
UNIT-III
4. Depository System in India
5. Debt Market
UNIT-IV
6. Development Banking in India
7. Introduction to Mutual Funds
P.K. Singh
SemesterIII
1. Introduction to Database Management System
2. Database System Architecture
3. Database Security and Recovery
6. Overheads
8. Contract Costing
Pages : 176
Database Management System Concepts
ISBN : 978-93-5058-163-6
Price: ` 325/-
Pages : 540
SemesterIII
UNIT-I
1. Capital Market: An Overview
UNIT-II
ISBN : 978-93-5058-162-9
Pages : 192
96
4. Emerging Database Technologies

5. Practices with MS-Access
GLOSSARY
R.K. Mittal, V.K. Jain
SemesterIV
1. Nature, Scope and Objectives of Financial
Management
2. Introduction to Investment Decisions and
ISBN : 978-93-5058-235-0
Business Law
Price: ` 150/-
Price: ` 250/-

7. Dividend Policy
Neeraj Mishra
SemesterIV
Unit-I: Information System
Unit-II: Word Processor: MS-Word
Price: ` 150/-
Pages : 216
Introduction to Information Technology
ISBN : 978-93-81015-38-4
Unit-III: Microsoft Excel (MS Excel)

Unit-IV: An Introduction to Internet
Pages : 228
Ashok Sharma
ISBN : 978-93-5058-077-6
Pages : 366
SemesterIV
1. Mercantile Law
97

18. (i) Sale of Goods Act, 1930
18. (v) P erformance of the ContractDelivery and
Payment
20. Consumer Protection Act 1986
21. Foreign Exchange Management Act (FEMA), 2002
22. Information Technology Act, 2000
23. Right to Information Act, 2005
Indian Business Environment
ISBN : 978-93-5058-236-7
Pages : 488
SemesterIV
1. Indian Business Environment Concept and 16. Banking Sector Reforms and Challenges Facing
Components
Public Sector Banks
17. Non-Banking Financial Institutions
Environment
18. Problem of Non-Performing Assets in Indian
3. Basic Nature of Indian Economy
Banks
4. Economic Systems Capitalism, Socialism and 19. Foreign Trade and Balance of Payments
Mixed Economy
20. Foreign Trade Policy
5. Growth and Performance of Public Sector in
21. Indias Overseas Investment
India
22. Foreign Investment and its Regulation in India
6. Growth and Performance of Private Corporate 23. Foreign Collaborations in India and Multinational
Sector in India
Corporations
8. Economic Reforms and New Economic Policy of 25. World Bank 360
India
9. Industrial Policy and Industrial Licensing Policy 27. World Trade Organisation (WTO)
10. Trends in Industrial Growth
28. Indian Business System and Types of Business
Organisations
12. Growth and Problems of Small and Medium
Enterprises
14. Development Banks for Corporate Sector
32. International Business/Trading Environment
15. Regulation of Stock Exchanges and the Role of 33. Trading Blocs
SEBI
34. Right to Information [RTI] Act, 2005
Shagun Ahuja
ISBN : 978-93-5058-237-4
Pages : 196
Price: ` 325/-
SemesterIV
1. Introduction to Human Resource Management
2. Human Resource Management Policies
3. Human Resource Management in Globally
Competitive Environment
4. Strategic Human Resource Management
6. Job Analysis and Job Design
7. Employee Involvement
8. Flexible Work Schedule
9. Recruitment
10. Selection
98
Price: ` 135/-
11. Induction and Placement

12. Training
13. Executive Development
14. Career Planning and Development
16. Compensation Management-I (Establishing
Rewards and Pay Plans)
17. Compensation Management-II (Fringe Benefits
for Employees)
18. Health and Safety
Company Law
Ashok Sharma
SemesterV
Company
7. Prospectus
Meeting
ISBN : 978-93-81420-26-3
Pages : 292
Introduction to Computer Networks
Price: ` 165/-
Price: ` 165/-
5. Internet Practices
6. Practices with HTML
l Glossary
SemesterVI
1. International Business An Introduction
3. Risk in International Business
4. Motives for International Business
5. Barriers to International Business
6. Global Trading and World Trade Organisation
7. Global Financial System
8. Modes of Entry into Foreign Markets
9. Foreign Market Entry Strategies, Country
Evaluation and Selection
Pages : 256
Foundations of International Business
ISBN : 978-93-5058-055-4
11. Dividends
12. Company Auditor: Appointment, Powers, Duties
and Liabilities
13. Inspection and Investigation
14. Management and Administration of a Company
15. Corporate Governance
16. Borrowing, Investments and Loans
P.K. Singh
SemesterV
1. Introduction to Computer Networks
2. Network Communication Model
3. An Introduction to Internet
4. Intranet
ISBN : 978-93-5058-161-2
Price: ` 175/-
Pages : 232
99

12. Global Manufacturing, Outsourcing and Logistic
Decisions
14. Accounting Differences Across Countries
15. Cross-Cultural Challenges in International
Business
16. International Staffing and Compensation
Decisions
System Analysis and Design
Neeraj Mishra
SemesterVI
UNITI
System and System Development Life Cycle
UNITII
System Design Tools
ISBN : 978-93-5058-048-6
UNITIII
Input, Output and Form Design
UNITIV
Introduction to Distributed Processing and Real
Time System
Pages : 188
Structured System Analysis and Design
Suniti Ahuja, Urvashi Manchanda, Rashmi Verma
SemesterII
PART-I: Overview
1. System Concepts
2. SDLC (System Development Life Cycle)
3. Role of System Analyst
PART-II: Analysis Phase
4. Fact-finding Methods/Information Gathering
5. Tools of Structured System Analysis
6. Feasibility Study
7. Cost-Benefit Analysis
ISBN : 978-93-80735-50-4
Price: ` 125/-
PART-III: Design Phase

8. System Design
9. Input/Output and Form Design
PART-IV: Implementation Phase
10. System Testing and Quality Assurance
11. System Implementation and Maintenance
12. Hardware/Software Selection
13. Project Selection and Scheduling Techniques

l Some Important DFDs
l Miscellaneous
l Glossary
Pages : 148
Communication Skills
Suniti Ahuja
ISBN : 978-93-5058-342-5
Pages : 232
Price: ` 165/-
SemesterIII
Unit-I: Introduction to Basics of Communication
1. Communication: An Overview
2. Communication Models and Theories
3. Barriers to Communication
Unit-II: Improving LSRW
4. Verbal And Non-Verbal Communication
5. Listening Process
6. Group Discussion
7. Dyadic Communication
8. Seven Cs of Communication
9. Developing Dialogues
10. Soft Skills
Unit-III: Basic Vocabulary & Developing Fluency
11. How to Build Vocabulary
12. Prefix
13. Suffix
100
14. Synonyms
15. Antonyms
16. One Word Substitution
17. Spellings
18. Conjunctions
19. Auxiliaries
20. Prepositions
21. Articles
22. Tenses
23. Language Games
Unit-IV: Proper Use of Language
24. The Communication Skills
25. The Effective Speech
26. Interview Process
27. Presentation Skills
Price: ` 165/-
Fundamentals of Digital Electronics
Sunitti Ahuja, Urvashi Sapra, Monika Chauhan
SemesterII
Unit I
Basics of Semiconductor Physics
Unit II
Semiconductor Devices
Unit III
Junction Transistor
Unit IV
Digital Concepts
Unit V
Logic Gates
Unit VI
Boolean Algebra and Minimisation Techniques
Unit VII
Combinational Circuits
ISBN : 978-93-5058-196-4
Pages : 146
Basics of Retail Management
Business Economics
Price: ` 125/-
Price: ` 110/-
Unit VIII
Flip-Flops
Unit IX
Counters
Unit X
Register
Unit XI
Multivibrator
Unit XII
D/A And A/D Converter
Unit XIII
Logic Families
GLOSSARY
Narendra Kumar, Mukesh Dhunna, Divyaa Sharma
SemesterI
1. RetailingThe Beginning Basics
2. The Retail Strategy
3. Building and Sustaining Retail Relationships
ISBN : 978-93-5058-166-7
4. Retailer Relationships
5. Technology and Relationships in Retailing
6. Strategic Planning in Retailing
Pages : 124
Semester-I
1. Introduction to Business Economics
2. Basic Concepts
3. Theory of Demand
7. Theory of Costs
8. Economies and Diseconomies of Scale
ISBN : 978-93-5058-482-8
Pages : 320
101
Price: ` 275/-
10. Business Decision-making: Some Fundamental

Concepts
11. Pricing Under Perfect Competition
Competition
13. Pricing Under Monopoly
14. Pricing Under Monopolistic Competition
15. Pricing Under Oligopoly
Business Statistics
Semester-I
6. Index Numbers
Price: ` 450/-

8. Probability
Poisson
*Statistical Tables
ISBN : 978-93-5058-485-9
Pages : 702
SemesterI
1. Meaning, Nature and Scope of Microeconomics
2. Consumer Behaviour: Utility Approach
4. Theory of Demand
6. Theory of Supply
8. Theory of Costs
ISBN : 978-93-5058-177-3

Perfect Competition
Monopoly
Pages : 308
SemesterII
1. Macroeconomics: Meaning, Scope and
Importance
2. National Income
4. Investment
ISBN : 978-93-5058-264-0
Price: ` 225/-
Pages : 188
102

6. Interest Rate Determination
7. Multiplier
8. Accelerator
9. Inflation
Price: ` 135/-
Business Law
Ashok Sharma
SemesterII
2. Indian Contract Act, 1872: Nature and
Classification of Contracts
4. Capacity of Parties to Contract
6. Consideration and Legality of Object
7. Agreements Declared Void
ISBN : 978-93-5058-251-0
Business Economics
Business Law
10. Remedies for Breach of Contract

11. Formation of Contracts of Sale
13. Transfer of Property in Goods
14. Performance of the Contract of Sales
15. Unpaid Seller and his Rights
16. Breach of Sales Contract and Sale by Auction
17. Hire-Purchase Agreement
Pages : 256
SemesterII
1. Nature and Scope of Macroeconomics
Determination
Determination
ISBN : 978-93-5058-518-4
Price: ` 150/-
Price: ` 275/-
Price: ` 150/-
10. Multiplier
11. Introduction to Money
12. Monetary System
13. Monetary Policy
14. Fiscal Policy
15. Inflation
Pages : 304
Ashok Sharma
ISBN : 978-93-5058-508-5
Pages : 288
SemesterII
Unit I: Law of Contract
2. Indian Contract Act, 1872 An Introduction
Special Contracts
103

Unit-II: Sale of Goods Act, 1930 & Factories Act
18. Sales of Goods Act, 1930: An Overview
Payment
23. Unpaid Seller
R.K. Singla
SemesterII
PART-I
Significance
4. Scientific Management: Principles and
Techniques
5. Evolution of Management Thought: Various
Approaches
7. Planning: Nature and Significance
8. Elements or Types of Plans
9. Decision-Making: Process and Techniques
10. Organising: Process and Formal and Informal
Organisation
11. Forms of Organisation Structure
ISBN : 978-93-5058-255-8
Pages : 376
12. Departmentation
PART-II
14. Delegation of Authority
16. Staffing: Concept and Nature
24. Coordination: Principles and Techniques
25. Controlling: Nature and Process
R.K. Mittal, Manoj Kumar
SemesterII
UNIT-I
1. Introduction to Financial Management
2. Time Value of Money
3. Risk and Return
5. Cost of Capital
ISBN : 978-93-5058-519-1
Price: ` 300/-
Pages : 244
104
UNIT-II
6. Sources of Long-Term Finance
10. Dividend Policy
Price: ` 150/-
Statistics for Business
ISBN : 978-93-5058-286-2
Pages : 1036
Indian Financial System
SemesterIII
Part-A (Basic Mathematics)
1. Matrices and Determinants
2. Intruduction to Input-Output Analysis
3. Function and Limits
4. Simple Derivatives
5. Maxima and Minima Functions of Variable
Part-B (Basic Statistics-I)
Price: ` 504/-
Part-C (Basic Statistics-II)

1. Correlation
3. Index Numbers-I
4. Index Numers-II
7. Probability
8. Probability Distribution-Binomial and Poisson
9. Probability Distribution -Normal
Semester-III
PART-I
1. Indian Financial System: An Overview
2. Financial Market
3. Money Market
4. Capital Market
(SEBI)
ISBN : 978-93-5058-317-3
Pages : 152
105
Price: ` 115/-
PART-II
8. Non-Banking Financial Companies
9. Mutual Funds
10. Insurance Regulatory and Development
Authority (IRDA) Act, 1999
Accounting and Financial Management
1. Introduction to Accounting
2. Accounting Principles, Concepts, Conventions
3. Double Entry System
4. Journal
5. Ledger
6. Subsidiary Books
7. Cash Book
8. Trial Balance
9. Final Accounts
11. Rectification of Errors
12. Depreciation
ISBN : 978-93-5058-195-7
Pages : 488
Psychology for Managers
13. Cost Accounting

14. Cost: Elements, Concepts and Classification
15. Inventory: Issue, Valuation and Control
16. Payroll and Wage Record
17. Analysis Design and Implementation Issues of
Wage Accounting System
18. Computerised Accounting System
19. Computerised Inventory and Production Control
System
20. Issue and Forfeiture of Shares
21. Bank Reconciliation Statement
22. Sources of Finance
R.K. Singla
SemesterII
Theories
5. Decision-making: Process and Techniques
6. Motivation : Concepts, Need and Applications
ISBN : 978-93-5058-569-6
10. Leadership : Theories and Styles
Types
13. Organisational Change or Management of
Change
14. Stress Management : Causes and Techniques
R.K. Mittal
SemesterIV
2. Capitalisation
3. Capital Structure Theories
4. Cost of Capital
5. Long-Term and Short-Term Sources of Finance
Price: ` 225/-
Pages : 284
ISBN : 978-93-5058-329-6
Price: ` 300/-
Pages : 220
106
7. Dividend Policy
Price: ` 165/-
SemesterIV
3. SWOT and ETOP Analysis
4. New Economic Reforms
ISBN : 978-93-5058-380-7
Pages : 220
Fundamentals of Capital Market
Price: ` 100/-
Price: ` 250/-
6. Participants in Capital Market

7. Operators on Stock Exchange
8. Listing of Securities
9. Security Market Indices
T.R. Jain, O.P. Khanna, Baljeet Singh
SemesterI
1. An Introduction to Business Economics
3. Demand Analysis
6. Cardinal Utility Approach
7. Ordinal Utility Approach
Pages : 128
Business Economics
ISBN : 978-93-5058-452-1

Ethics
12. Social Audit
13. Corporate Governance
14. Deficit Financing and its Implications
15. Disinvestment of Public Enterprises
R.K. Mittal, Satish Ahuja
SemesterVI
1. An Introduction to Capital Market
2. New Issue Market
3. Stock Market
4. Financial Institutions
5. Instruments in Capital Market
ISBN : 978-93-5058-565-8
Price: ` 165/-
Pages : 328
107
9. Cost Analysis
11. Equilibrium of Firm and Industry
Under Perfect Competition
Competition
Business Organisation and Management
R.K. Singla, S.S. Narta
SemesterI
UNIT-I
1. Business Organisation: An Introduction
2. Sole Proprietorship or Sole Trade
4. Joint Hindu Family Business or Hindu Undivided
Family
6. Company Organisation
7. Limited Liability PartnershipLLP and One
Person CompanyOPC
9. Management as Science, Art, Profession and
Social System
ISBN : 978-93-5058-113-1
Pages : 248
UNIT-II
11. Planning: Concept and Types
12. Forecasting and Decision Making
UNIT-III
13. Organising and Types of Organisations
14. Delegation and Decentralisation
15. Staffing: Process of Recruitment and Selection
UNIT-IV
16. Directing: Nature and Principles
17. Communication Concept, Types and Importance
18. Motivation: Importance and Theories
R.S. Singal, O. P. Verma, Madan Guleria
SemesterI
1. Introduction of Financial Accounting
2. Accounting PrinciplesConcepts and
Conventions
4. Accounting ProcessJournal
5. Accounting ProcessLedger
6. Accounting ProcessTrial Balance
7. Accounting ProcessFinal Accounts
8. Special Purpose Books : Cash Book
ISBN : 978-93-5058-451-4
Price: ` 325/-
9. Special Purpose Other Subsidiary Books

10. Bank Reconciliation Statement
12. Joint Stock Company Accounts Issue of
Shares
13. Joint Stock Company Accounts Issue of
Debentures
14. Introduction to Company Final Accounts
Pages : 404
Business Communication and Personality Development
Sri Jin Kushal, Devinder Sharma
ISBN : 978-93-5058-453-8
Pages : 248
Price: ` 175/-
SemesterI
1. Business Communication: Nature, Process and
Basic Forms
2. Effective Communication
5. Barriers to and Principles of Effective
Communication
6. Body Language and Effective Communication
7. Assertiveness
8. ProblemSolving
9. Decision-Making Skills
10. Conflict Management
108
Price: ` 175/-
12. Motivation
13. Positive, Creative and Lateral Thinking
14. Leadership
15. Team and Teamwork
16. Time Management
17. Work Ethics, Manners and Etiquettes
18. A Spiritual Journey Beyond the Management of
Change
19. Interpersonal Relationship
20. Personality: Meaning, Nature and Traits
21. Pillars of Personality Development
22. Self-Esteem
23. Personal Formation Structure: Mind-Mapping
24. Types of Personality
SemesterII
1. Business EnvironmentAn Introduction
(Concept, Types and Components)
3. Competitive Structure of Industries
4. Nature and Scope of Business
11. Socio-Cultural Environment of Business
12. Culture And Globalisation
ISBN : 978-93-5058-552-8
Pages : 252
Business Statistics
Price: ` 200 /-

Ethics
14. Social Audit
15. Political and Legal Environment, and State
Intervention in Business
17. International Business Environment An Overview
Development (IBRD)
21. Association of South-East Asian Nations (ASEAN)
T.R. Jain, S.C. Aggarwal, Rajesh Dhorta
Price: ` 504 /-
SemesterII
4. Diagrammatic and Graphic Presentation of Data 10. Index Numbers
Statistical Log Tables
ISBN : 978-93-5058-553-5
Business Law
Pages : 568
Ashok Sharma
SemesterII
1. Business Law: An Overview
2. Indian Contract Act, 1872: An Introduction
7. Consideration and Legality of Object
ISBN : 978-93-5058-554-2
Pages : 260
109
Price: ` 200/-

17. Value Added Tax
Business Economics
T.R. Jain, O.P. Khanna, Baljeet Singh
SemesterIII
1. Market Structure
2. Market Mechanism: Price and Output
Determination
Competition
Monopoly
ISBN : 978-93-5058-116-2
Shagun Ahuja
SemesterIII
1. Personnel Management: Nature and Scope
2. Personnel Policies and Procedures
4. Recruitment
Business Statistics
Price: ` 100/-
Price: ` 504/-
5. Selection
6. Job Analysis and Job Design
Pages : 144
T.R. Jain, S.C. Aggarwal, Rajesh Dhorta
SemesterIII
PART-I
2. Frequency Distribution Construction and Its
Graphic
3. Representation
ISBN : 978-93-5058-285-5
Pages : 812
6. Price and Output Determination Under Imperfect

Competition or Monopolistic Competition
7. Pricing Under Oligopoly
9. Determination of Rent
10. Determination of Wages
11. Determination of Interest
12. Profit: Concepts, Theories and Policy
Pages : 248
ISBN : 978-93-5058-139-1
Price: ` 175/-
110
PART-II
1. Correlation
3. Index Numbers-I
4. Index Numbers-II
7. Probability
Poisson
STATISTICAL TABLES
Company Law
Ashok Sharma
SemesterIV
Company
7. Prospectus
ISBN : 978-93-5058-019-6
Cost Accounting

Meeting
*University Question Paper
Pages : 232
S.P. Gupta, Ajay Sharma, Vikram Thakur
SemesterIV
2. Elements of Cost
3. Material Cost
4. Labour Cost
5. Overhead Cost
ISBN : 978-93-5058-020-2
Auditing
Price: ` 200/-
Price: ` 350/-
6. Unit Costing and Cost Sheet

7. Job Order Costing
8. Reconciliation of Cost and Financial Accounting
9. Process Costing
Pages : 488
Ashok Sharma
SemesterIV
1. Introduction
2. Objects, Advantages and Limitations of Auditing
4. Consideration or Preparation before Audit and
Audit Programme
Audit
8. Valuation of Assets
ISBN : 978-93-5058-031-8
Pages : 332
111
Price: ` 250/-
9. Company Auditor: Appointment, Powers, Duties

and Liabilities
10. Audit of Share Capital and Share Transfer
11. Audit of Managerial Remuneration
12. Audit of Depreciation, Provisions and Reserves
14. Audit of Specialised Units
15. Investigation
16. Auditors Communication (Audit Report)
Indian Business and Economy
ISBN : 978-93-5058-117-9
Pages : 342
Government and Business
SemesterV
1. Business An Introduction
5. Joint Sector in India
6. Cooperative Sector in India
8. Demographic Trends-I: Population and
Economic Development
9. Demographic Trends-II: Features of Population
Growth in India
11. Trends in Employment and Problem of

Unemployment in India
13. Trends in Saving and Capital Formation
15. Problem of Inflation
18. Consumer Protection
ISBN : 978-93-5058-118-6
Pages : 220
Price: ` 270/-
SemesterV
1. Business Environment Micro and Macro
Environment
4. Meaning and Objectives of Business
6. Business and Culture
7. Technological Development and Social Change
Ethics
9. Consumerism and Consumer Protection Act
112
Price: ` 150/-
10. Economic Systems Capitalism, Socialism and

Mixed Economy
11. Role of Government and Expansion of
12. State Intervention in Business
14. Public Sector and its Defects in India
17. Industrial Sickness and Sick Industrial
Companies Act
18. Turnaround Management
R.K. Mittal
SemesterV
1. Meaning, Nature and Scope of Financial
Management
2. Choice of Form of Organisation
ISBN : 978-93-5058-152-0
Price: ` 100/-
Price: ` 225/-
7. Capitalisation
Pages : 144
Management of Foreign Trade
ISBN : 978-93-5058-399-9
Pages : 272
SemesterVI
3. Neo-classical Theory of International Trade
4. Heckscher-Ohlin Theory of International Trade
5. Factor Price Equalisation and Income
Distribution
6. Terms of Trade and Offer Curves
7. Measurement of Gains from Trade
8. Free Trade Versus Protection
9. Effects of Tariff: Partial and General Equilibrium
Analysis
10. Non-tariff Trade Barriers
113
11. GATT (WTO) and Trade Policies of LDCs

12. Theory of Custom Union
14. Balance of Payments and its Adjustments
15. Exchange Rate Determination
16. Development of International Monetary System
17. International Resources and Problem of
Liquidity
19. New International Economic Order (NIEO)
20. Problems of International Debts
21. World Bank Group
R.K. Singla
ISBN : 978-93-5058-149-0
Pages : 236
Business Law
SemesterI
UNIT-I
2. Scope or Classification of Business Activities
3. Business Organisation: Meaning and Evolution
4. Modern Business Organisations
UNIT-II
5. Establishing a New Business Unit
6. Promotion of a Venture
7. Plant Location, Plant Layout and Size of a
Business Unit
UNIT-III
8. Forms of Business Organisations
Price: ` 150/-
9. Sole Proprietorship
11. Joint Stock Company
UNIT-IV
13. Business Combination: Causes, Effects, Types
and Forms
UNIT-V
14. Sources of Business Finance
15. Money Market and Capital (Security) Market
16. Stock Exchange: Meaning and Functions
Ashok Sharma
ISBN : 978-93-5058-134-6
Pages : 316
SemesterI
UNIT-I: LAW OF CONTRACT
1. An Overview of Business Law
2. Indian Contract Act, 1872 An Introduction
UNIT-II: SPECIAL CONTRACTS
114
Price: ` 200/-

UNIT-III: SALES OF GOODS ACT, 1930
18. Sale of Goods Act, 1930: An Overview
Payment
23. Unpaid Seller
UNIT-IV: INDIAN PARTNERSHIP ACT
UNIT-V: LAW OF NEGOTIABLE INSTRUMENT
R.K. Singla
SemesterI
Unit - I
Unit - II
6. Forms or Types of Planning
Unit - III
9. Types or Forms of Organisation Structure
10. Delegation of Authority
ISBN : 978-93-5058-135-3
Pages : 292
ISBN : 978-93-5058-138-4
Pages : 296
Price: ` 225/-
Price: ` 275/-
12. Market Analysis

14. Monopoly
16. Oligopoly
18. Theories of Rent
19. Theories of Wages
21. Theories of Profit
A.K. Vasishtha, H. Vasishtha
SemesterI
1. Algebra of Matrices
2. Adjoint, Inverse of a Matrix and Rank
3. Solution of Equations
4. Percentage
5. Ratio and Proportion
6. Average
7. Arithmetic Progressions
8. Geometric Progressions
9. Harmonic Progressions
ISBN : 978-93-5058-197-1

Unit - IV
13. Directing: Concept and Principles
14. Supervision: Meaning and Importance
16. Leadership: Importance and Styles
17. Motivation: Process and Techniques
18. Communication: Process and Networks
Unit - V
20. Techniques of Controlling
SemesterI
2. Utility Analysis
3. Theory of Demand
10. Theory of Costs
Price: ` 190/-
Pages : 516
115
10. Simple Interest

11. Compound Interest
12. Sets
13. Permutations
14. Combinations
15. Differentiation
16. Maxima and Minima
17. Elementary Integration
Upendra Rai
ISBN : 978-93-5058-036-3
Pages : 444
SemesterII
PARTI: INTRODUCTION
10. Leadership
1. An Overview of Organisational Behaviour
PARTIV: ORGANISATION
PARTII: INDIVIDUAL BEHAVIOUR
11. Power and Politics in Organisations
2. Introduction to Individual Behaviour at
Workplace
3. Perception
14. Grievance Handling
4. Personality
15. Quality of Work Life
5. Attitude
6. Motivation
7. Learning
18. Organisational Culture
PARTIII: GROUP BEHAVIOUR
19. Case Studies
9. Interpersonal Communication and Transactional
Analysis
Sri Jin Kushal
SemesterII
Models
2. Effective Communication
3. Corporate Communication: Formal and Informal
4. Communication Network
5. Barriers in Communication
7. Essentials of Effective Business Letters
8. Writing Important Business Letters
ISBN : 978-93-5058-017-2
Business Statistics
Pages : 272
SemesterII
3. Classification of Data
4. Tabular, Diagrammatic and Graphical
Presentation of Data
6. Measures of Variation (Dispersion)
Price: ` 175/-
11. Non-Verbal Communication
13. Interviewing Skills Resumes and Job
Application Letters
14. Modern Forms of Communication: Fax, E-Mail
and Video Conferencing
ISBN : 978-93-5058-022-6
Price: ` 250/-
Pages : 732
116
Price: ` 360/-

9. Correlation
10. Regression
11. Probability
12. Probability Distributions: Binomial and Poisson
13. Probability Distribution: Normal
14. Sampling and Methods of Sampling
15. Test of Hypothesis: Large Sample Tests
SemesterII
Environment
4. Economic Systems: Capitalism, Socialism,
Communism and Mixed Economy
ISBN : 978-93-5058-033-2
Indian Economy
Price: ` 135/-

9. Role of Government in Business
13. Foreign Exchange Management Act FEMA
15. Trends in World Trade
Pages : 208
Price: ` 150/-
SemesterII
2. Economic Growth and Economic Development
9. Agriculture in India Problems and
3. Human Resource Development Concept and Development
Indicators
10. Large Scale Industries
4. Economic Resources of India
11. Service and Entrepreneurial Sector in India
5. Human Resources Population Problem and
12. Role of Commercial Banks
Population Policy
13. Role of Financial Institutions
ISBN : 978-93-5058-034-9
Pages : 224
Principles of Accounting
SemesterII
2. Accounting Concepts and Principles
4. Accounting for Price Level Changes
5. Accounts of Non-trading Organisations
ISBN : 978-93-5058-035-6
Pages : 1012
117
Price: ` 495/-
11. Branch Accounts

14. Partnership Accounts - Distribution of Profits
15. Partnership Accounts - Admission of a Partner
16. Partnership Accounts - Retirement or Death of
a Partner
17. Partnership Accounts- Dissolution of
Partnership Firm
Advertising Management
SemesterIII
1. Advertising An Introduction
3. Ethics and Truth in Advertising
4. Communication: Meaning, Importance and
Process
5. Communication Mix
6. Branding Decisions
ISBN : 978-93-5058-140-7
9. Advertising Copy and Creativity in Advertising
12. Measuring Advertising Effectiveness and
Advertising Research
13. International Advertising
Pages : 232
Shagun Ahuja
SemesterIII
1. Human Resource Management, Nature, Scope
and Functions
2. Human Resource Development
3. Human Resource Policies and Programmes
4. Strategic Human Resource Management
5. Productivity and Improvement
6. Job Analysis and Design
8. Recruitment
9. Selection
ISBN : 978-93-5058-176-6
10. Career Planning and Development

13. Promotion and Transfer
14. Compensation ManagementI
15. Compensation ManagementII
16. Job Evaluation
17. Labour Legislations
18. Discipline and Grievances
19. Trade Union
R.K. Mittal
SemesterIV
1. Concept, Nature and Scope of Financial
Management
2. Time Value of Money
3. Capitalisation
4. Capital Structure Planning
5. Cost of Capital
Price: ` 250/-
Pages : 384
ISBN : 978-93-5058-252-7
Price: ` 150/-
Pages : 256
118
7. Analysis of Risk and Uncertainty

12. Management of Earning (Dividend)
Price: ` 160/-
Sales Management
SemesterIV
1. Sales Management An Introduction
3. Sales Department Relations
4. Salesmanship and Personal Selling
5. Sales Display
6. Distribution Channels and Network Relations
7. Marketing Middlemen
ISBN : 978-93-5058-257-2
8. Physical Distribution
Personnel
11. Sales Force Management: Compensating Sales
Personnel
Pages : 164
T.R. Jain
ISBN : 978-93-5058-321-0
Pages : 372
Price: ` 105/-
SemesterV
2. Fundamentals of Economic Tools
3. Demand Analysis
5. Revenue Concepts
7. Short Run and Long Run Production Functions
8. Theory of Cost
9. Economies and Diseconomies of Scale
11. Price and Output Determination Under Perfect
Competition
119
Price: ` 250/-

Competition
Monopoly
Monopolistic Competition
15. Price and Output Determination Under Oligopoly
16. Pricing Strategies and Tactics
17. Profit
18. Break-Even Analysis
19. Inflation
Books for MBA/M.Com/M.A.


ISBN: 978-93-81420-55-3 (Hindi) Pages: 700
ISBN : 978-93-81420-54-6
Pages : 590
Semester-I
2. Importance of Managerial DecisionMaking;
Marginal Analysis
3. Economic Theory and Managerial Theory
4. Basic Economic Concepts
5. Objectives of a Firm
6. Demand Function
8. Consumers Equilibrium: Utility Approach
9. Indifference Curves Approach-I
10. Indifference Curves Approach-II
12. Theory of Consumer Choice Under Risk
13. Fundamentals of Demand Estimation/
Forecasting
14. Short Run and Long Run Production Functions
15. Break-Even Analysis
16. Cost Curves
Price: ` 405/-
18. Economies of Scale

Competition
Competition
22. Price and Output Determination Under Monopoly
26. Pricing Under Public Sector Enterprises
28. Circular Flow of Economic Activities
29. Inflation-Types and Control
31. Monetary Policy
32. Fiscal Policy
33. Business Cycles

ISBN: 978-93-5058-002-8 (Hindi) Pages:536
ISBN : 978-93-81420-44-7
Pages : 564
Semester-I
UNIT-I
2. Fundamental Economic Concepts
UNIT-II
3. Demand Function and Law of Demand
5. Consumers Equilibrium: Utility Approach
6. Consumers Equilibrium: Indifference Curves
Approach-I
7. Consumers Equilibrium: Indifference Curves
Approach-II
8. Demand Estimation and Demand Forecasting
UNIT-III
9. Production Functions
10. Theory of Cost
12. Economies of Scale and Learning Curve
120
Price: ` 360/-
UNIT-IV
Competition
Competition
Monopoly
19. Managerial Theories of Firms
21. Pricing Under Risk and Uncertainty
22. Elements of Factor Pricing
R.K. Singla
ISBN: 978-93-5058-214-5 (Hindi) Pages: 204
Semester-I
Theories
ISBN : 978-93-5058-215-2

Types
Interventions
Pages : 228
Principles and Practices of Management
R.K. Singla
ISBN : 978-93-5058-238-1
Pages : 376
Price: ` 150/-
Semester-I
Significance
Approaches
6. Planning: Nature and Process
7. Elements or Types of Plans
Organisation
10. Work Specialisation and Departmentation
11. Chain of Command and Delegation of Authority
121
Price: ` 300/-

14. Line and Staff Authority
18. Job Evaluation Design: Concept and Methods
20. Developing Compensation Plans
22. Controlling: System and Process
24. Social Responsibilities of Business

ISBN: 978-93-81420-38-6 (Hindi) Pages: 316
Semester-I
UNIT-I
1. Theoretical Framework of Business
Environment
2. Environmental Scanning
UNIT-II
3. Dualism and Problem of Uneven Income
Distribution in India
4. Emerging Rural Sector in India
6. Consumerism in India and Consumer
Protection Act
ISBN : 978-93-81420-37-9
Pages : 304
Price: ` 225/-
7. Economic Systems and Business Environment

UNIT-III
9. Economic Reforms in India
11. Competition Policy and Competition Act
UNIT-IV

ISBN: 978-93-81420-53-9 (Hindi) Pages: 452
Price: ` 300/-
Semester-I
8. Economic Policies
Environment
10. Industrial Licensing Policy
3. Economic Systems
11. Business and Government
5. Public Sector and Economic Development
6. Private Sector and Joint Sector
14. The Environment (Protection) Act
7. Economic Reforms, Liberalisation and Structural
Adjustment
ISBN : 978-93-81420-52-2
Pages : 440
Semester-I
Environment
4. EXIM Policy
5. The Competition Act
6. Foreign Direct Investments and Trends
8. Prominent Economic Groupings
ISBN : 978-93-81420-43-0
Pages : 372
122
Price: ` 300/-

12. Economic Reforms, Liberalisation, Privatistion,
Globalisation and Trends
14. Emerging Sectors in Indian Economy and
Current State of Growth Environment
Accounting for Managers
ISBN : 978-93-5058-183-4
Pages : 580
Company Law
Semester-I
1. Introduction to Accounting
2. Accounting Principles, Concepts, Conventions
4. Accounting Process
5. Journal
6. Ledger
7. Trial Balance
8. Depreciation
9. Final Accounts
11. Financial Analysis
12. Ratio Analysis
Price: ` 325/-

16. Introduction to Cost Accounting
17. Cost: Elements, Concepts and Classfication
20. Marginal Costing and Break Even Analysis
21. Inventory: Issue, Valuation and Control
22. Inflation Accounting
23. Human Resource Accounting
24. Responsibility Accounting
25. IFRS: An Introduction
Ashok Sharma
ISBN : 978-93-5058-233-6
Pages : 312
Semester-I
4. Private Company
Company
8. Prospectus
Shareholders
123
Price: ` 200/-

16. Borrowing Powers: Debentures and Charges
17. Directors: Appointment Powers and Legal
Positions
Meeting
20. Reconstruction and Amalgamation
22. Prevention of Oppression and Mismanagement
Business Statistics
Semester-I
PART-A
1. Probability
Poisson
PART-B
*1. Partial and Multiple Correlation and Regression
3. Tests of Hypothesis: Large Sample Tests
ISBN : 978-93-5058-201-5
4. Tests of Hypothesis: Small Sample Tests

5. Chi-Square Test
6. F-Test and Analysis of Variance
7. Statistical Estimation Theory
8. Non-Parametric Tests
9. Statistical Decision Theory
Pages: 496
Statistical Analysis for Business
S.C. Aggarwal, S.K. Khurana, Leena Gupta
Semester-I
1. Probability
2. Random Variable and Probability Distribution
Poisson
5. Sampling & Sampling Distribution
6. Large Sample Tests (Z-test)
7. Small Sample Tests (t-test and F-test)
ISBN : 978-93-5058-474-3
8. Analysis of Variance (ANOVA)

9. Chi-square Test
11. Multiple and Partial Correlation
12. Data Sources and Questionnaire Design
ADVANCED STATISTICAL TABLES
S.C. Aggarwal, R.K. Rana, Leena Gupta
Semester-I
2. Probability
3. Probability Distributions: Binomial and Poisson
4. Probability Distributions: Normal
6. Tests of Hypothesis Large Sample Tests
Price: ` 325/-
Pages : 468
Basic Statistics for Economists
ISBN : 978-93-5058-200-8
Price: ` 300/-
Pages : 396
124
Price: ` 275/-
7. Tests of Hypothesis Small Sample Tests

(t-test and F-test)
8. Chi-Square Test
9. Estimation Theory
Quantitative Methods for Business
S.C. Aggarwal, Leena Gupta
Semester-I
1. Probability
2. Random Variable and Probability Distribution
3. Probability DistributionsBinomial and Poisson
ISBN : 978-93-5058-327-2
8. Analysis of Variance (ANOVA)

9. Estimation Theory (Point and Interval
Estimation)
11. Decision Theory and Decision Tree Analysis
Pages : 432
Statistical Analysis for Business
T.R. Jain, Dr. S.C. Aggarwal

ISBN: 978-93-81420-42-3 (Hindi) Pages: 588
Semester-I
UNIT-I
2. Bivariate Regression Analysis
3. Partial and Multiple Correlation and Regression
UNIT-II
4. Theory of Probability
5. Probability Distributions Binomial and Poisson
ISBN : 978-93-81420-41-6
Price: ` 360/-
UNIT-III
UNIT-IV
11. x2 (ChiSquare) Test
Pages : 590

ISBN: 978-93-81420-51-5 (Hindi) Pages: 432
ISBN : 978-93-81420-50-8
Pages : 436
Price: ` 300/-
Semester-II
UNIT-I
1. Meaning, Nature and Scope of Macroeconomics
2. Circular Flow of National Income
3. National Income: Concept and Measurement
5. Investment
7. Multiplier
8. Accelerator
9. Keynesian Model of Income Determination
UNIT-II
10. Economic Growth: Measurement and
Determinants
11. Inflation
12. Budgets and Budgetary Deficits
125
Price: ` 275/-

14. Public Debt
UNIT-III
16. Comparative Cost Advantage Theory of
International Trade
17. Factor Endowment Theory of International
Trade
18. Balance of Payments Management
19. Management of Foreign Exchange
UNIT-IV
20. Business Cycle
21. Economic Planning

ISBN: 978-93-81420-40-9 (Hindi) Pages: 264
Semester-II
2. The Securities Exchange Board of India (SEBI)
and Non-Performing Assets (NPA)
3. Business and Government
Price: ` 175/-
8. Multinational and Transnational Corporations
9.
10. EXIM Policy
13. World Bank
ISBN : 978-93-81420-39-3 Pages: 264
International Business Environment

ISBN: 978-93-81420-49-2 (Hindi) Pages: 188
Semester-II
1. International Business: Nature and Scope
ISBN : 978-93-81420-48-5
Business Statistics
Pages : 184
T.R. Jain, S.C. Aggarwal, Leena Gupta
Semester-II
2. Multiple Regression Analysis
3. Index Numbers-I
4. Index Numbers-II
Price: ` 150/-

8. World Bank
9. Generalised System of Preferences and
International Commodity Agreements
10. Prominent Economic Groupings
11. Foreign Exchange Market
ISBN: 978-93-5058-386-9 (Hindi) Pages: 400
ISBN : 978-93-5058-385-2
Pages : 400
126
Price: ` 300/-
6. Probability
7. Concept of Probability Distribution
8. Probability Distribution Binomial and Poisson
Quantitative Techniques for Managerial Decisions
Semester-II
UNIT-I
1. Introduction to Quantitative Techniques
UNIT-II
2. Analysis of Variance
UNIT-III
Price: ` 150/-
Price: ` 125/-
UNIT-IV
4. Linear Programming
5. Network AnalysisPERT and CPM
ISBN : 978-93-5058-070-7
Pages : 188
Strategic Management
Archana Bhatia, Lalita Dhingra

ISBN: 978-93-5058-214-5 (Hindi) Pages: 204
Semester-III
1. Introduction to Strategy and Strategic
Management
2. Overview of Strategic Management Process
3. Role of Strategist
4. Mission and Vision
ISBN : 978-93-5058-506-1
5. Goals and Objectives

6. Environment Analysis
7. Organisational Appraisal and Internal Analysis
8. Strategic Alternatives
Pages : 172
Applications of Statistical Methods in Business
S.C. Aggarwal, Leena Gupta
Semester-III
4. Chi-Square Test
5. Estimation Theory (Point and Interval
Estimation)
ISBN : 978-93-5058-328-9
Pages : 280
127
Price: ` 200/-
8. Advanced Statistical Techniques-I (ANOVA)
9. Advanced Statistical Techniques-II
(Discriminant Analysis, Factor Analysis and
Cluster Analysis)
Environment for Managers
ISBN : 978-93-81420-88-1
Pages : 712

18. World Bank (IBRD)
Environment (including Dynamics of B.E.)
3. Key Indicators of Business Environment
4. Risk in Business Environment (including Country 22. EXIM Policy
Risk and Political Risk)
5. Current State of Growth Environment
24. Industrial Licensing Policy
6. Economic Reforms, Liberalisation and
25. Consumerism in India and Consumer Protection
Privatisation
Act
7. Globalisation and Trends
8. Industrial Policy and Trends
9. Public Sector and Disinvestment
10. Competitive Environment (including Factors of 29. Industrial Sickness
Competitiveness)
11. Financial System
12. Money Market
32. Non-Banking Finance Companies and Banking
13. Primary Market
Companies
14. Secondary Market
33. Industrial Dispute Act, 1947
17. Foreign Direct Investments and Trends

ISBN: 978-93-81420-36-2 (Hindi) Pages: 548
ISBN : 978-93-81420-35-5
Pages : 528
Price: ` 375/-
SECTION-I: ADVERTISING MANAGEMENT

1. AdvertisingAn Introduction
2. Communication Mix or Promotion Mix
7. Message Design and Development
11. Client Agency Relationship and Agency
Remuneration
12. Advertising and Consumer Behaviour
13. Advertising Scene in India
14. Marketing Communication Process and
Communication Models
SECTION-II: SALES MANAGEMENT
15. Sales ManagementAn Introduction
16. Fundamentals of Selling, Salesmanship and
Selling Process
128
Price: ` 325/-
17. Sales Planning

20. Sales Budget
21. Sales OrganisationOrganising the Sales Efforts
23. Compensating Sales Force
24. Sales Meetings and Sales Contests
25. Control Process: Analysis of Sales Volume,
Costs and Profitability
26. Sales Force Management: Training,
Development and Induction
27. Sales Force Management: Controlling Sales
Personnel
28. Promotion Policies
29. Sales Force Management: Motivating the Sales
Personnel
Corporate Legal Environment
Kavita Chadha, Annie Chadha
ISBN : 978-93-5058-184-1
Pages : 224
Business Statistics
PART-I: THE INDIAN CONTRACT ACT 1872

1. Contract Act 1872
2. Offer and Acceptance
3. Consideration
4. Capacity of Parties
5. Free Consent
6. Legality of Object
7. Performance of a Contract
8. Discharge of a Contract
10. Contract of Agency
PART-II: LAW OF INSURANCE
11. Insurance Act
PART-III: NEGOTIABLE INSTRUMENT ACT
12. Negotiable Instruments
13. Promissory Notes, Bills of Exchange and
Cheques
PART-IV: SALE OF GOODS ACT 1930
14. Meaning, Formation of Contract of Sale
16. Transfer of Property and Possession

17. Rights of an Unpaid Seller
PART-V: LAW OF CARRIERS
18. Law Relating to Carriage (Rail, Sea and Air)
PART-VI: COMPANY LAW 1956
19. Introduction of Companies Act 1956
20. Formation of a Company
21. Meetings
22. Winding up by Court
PART-VII: LAW OF TAXATION
23. Direct and Indirect Taxes
24. Central Excise, Customs, CST
PART-VIII: LAW OF PARTNERSHIP
25. Partnership Act 1932
26. Duties, Rights and Liabilities of a Partner
27. Incoming and Outgoing Partners
28. Dissolution of Partnership
29. Registration of Firms
ISBN : 978-93-81420-45-4
Pages : 1158
Price: ` 165/-
PART-I
PART-II
1. Correlation
3. Index Numbers - I
4. Index Numbers - II
5. Time Series Analysis I
6. Time Series Analysis II
7. Probability
Poisson
129
Price: ` 450/-
PART-III
3. Tests of Hypothesis: Large Sample Tests
4. Tests of Hypothesis: Small Sample Tests
5. Chi-Square Test
Appendix: Descriptive Questions (VSA/SA)
Basic Statistics for Economists
T. R. Jain, S.C. Aggarwal, R.K. Rana

ISBN: 978-93-81420-47-8 (Hindi) Pages: 1296
ISBN : 978-93-81420-46-1
Pages : 1226
PART- A
PART-B
1. Correlation
3. Index Numbers - I
4. Index Numbers - II
5. Time Series Analysis I
6. Time Series Analysis II
7. Probability
Poisson
PART-C
5. Chi-Square Test
Advanced Business Statistics
Price: ` 504/-
PART-D
1. Random Variable, Mathematical Expectation,
Moments and Moment Generating Function
2. Advanced Time Series Analysis (Fitting of
Modified Exponential, Gompertz and Logistic
Curves)
3. Estimation of Single Linear Equation Regression
Model and Test of Significance of Regression
Coefficient
4. Estimation of Growth Rates and Forecasting
with OLS
5. Estimation of Cobb-Douglas Production
Function
6. Types of Data and Statistical Analysis
Procedures: Univariate, Bivariate and
Multivariate (An Overview)
7. Diagrammatic and Graphic Presentation of Data
APPENDIX

ISBN: 978-93-81420-68-3 (Hindi) Pages: 1018
ISBN : 978-93-81420-67-6
Pages : 958
PART-A
5. Chi-Square Test
Frequency Distribution
(i)(viii)
5. Probability
PART-C
6. Probability Distributions Binomial and Poisson 1. Simple Correlation Analysis
PART-B
3. Index Numbers-I
1. Partial and Multiple Correlation and Regression 4. Index Numbers-II
130
Price: ` 504/-
Basic Mathematics for Economists
S.C. Aggarwal, R.K. Rana
ISBN : 978-93-81420-66-9
Pages : 686
1. Matrices and Determinants and Economic

11. Linear Programming - Graphic Method
Applications
12. Linear Programming - Simplex Method
2. Introduction to Input-Output analysis
13. Duality in Linear Programming
(An Application of Matrix Algebra)
14. Game Theory
3. More on Matrices (Vectors, Quadratic Forms, 15. A.P. and G.P. Series and their Economic
Eigen Roots and Eigen Vectors)
Applications
4. Functions, Limits and Continuity
16. Set Theory and its Economic Applications
5. Simple Derivatives and its Economic Applications 17. Analytical Geometry and its Economic
6. Partial and Total Derivatives and their Economic Applications
Applications
18. Linear and Quadratic Equations and Economic
7. Maxima and Minima and their Economic
Applications
Applications
19. Miscellaneous Topics
8. Integration and its Economic Applications
APPENDIX I: VERY SHORT ANSWER/SHORT ANSWER
9. Differential Equations and its Economic
QUESTIONS
Applications
LOG TABLES
10. Difference Equations and its Economic
Applications
Hawa Singh, Sudesh
ISBN : 978-93-5058-244-2
Pages : 408
Price: ` 375/-
SECTION I: INTRODUCTION
1. Organisational Behaviour: Concepts
and Significance; Human Relations and
2. Management and the Evolution of Management
Thoughts
SECTION II: THE INDIVIDUAL
3. Personality
4. Perception
5. Learning
6. Motivation
131
Price: ` 300/-
SECTION III: THE GROUP

8. Group Behaviour
9. Group Dynamics
12. Leadership
13. Communication
SECTION IV: THE ORGANISATIONAL SYSTEM
14. Fundamentals of Organisation
15. Organisational Change
Management Process and Organisational Behaviour
R.K. Singla
ISBN: 978-93-5058-205-3 (Hindi) Pages: 592
ISBN : 978-93-81015-07-0
Pages : 612
[A] MANAGEMENT PROCESS

PART-I: FUNDAMENTALS OF MANAGEMENT
Significance Analysis Time: Case Study
PART-II: EVOLUATION OF MANAGEMENT THOUGHT
Approaches Analysis Time: Case Study
PART-III: PLANNING
6. Planning: Significance and Process
7. Types of Plans
Analysis Time: Case Study
PART-IV: ORGANISING
Organisation
11. Design of Organisation Structure
13. Delegation of Authority: Process and
Importance
PART-V: STAFFING
PART-VI: DIRECTING
132
Price: ` 375/-
PART-VII: CONTROLLING
18. Controlling: Process and Principles
[B] ORGANISATIONAL BEHAVIOUR
PART-I: CONCEPTUAL FRAMEWORK
PART-II: INDIVIDUAL DIMENSIONS OF
ORGANISATIONAL BEHAVIOUR
Theories Analysis Time: Case Study
PART-III: GROUP DIMENSIONS OF ORGANISATIONAL
BEHAVIOUR
25. Motivation: Theories and Techniques
31. Organisational Conflict: Meaning, Sources, and
Types Analysis Time: Case Study
PART-IV: ORGANISATIONAL CHANGE AND
DEVELOPMENT
Interventions
34. Stress Management: Causes, Symptoms and
Techniques Analysis Time: Case Study

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Books for Kurukshetra University

T.R. Jain, V.K. Ohri

Price: ` 390/- (For Sem. I & II)

8. Ordinal Utility Theory: Indifference Curve

6. Market Success and Market Failure

T.R. Jain, B.D. Majhi, Mandeep Singh

Price: ` 405/-(For Sem. III & IV)

10. Investment Multiplier

Economic Development and Policy in India

T.R. Jain, B.D. Majhi

Sectoral Aspects of Indian Economy

10. Economic Reforms and the Indian Economy

T.R. Jain, Mukesh Trehan

17. World Bank

Basic Computer Education

T.R. Jain, O.P. Khanna

11. Concepts of Supply and Law of Supply

10. Departmentation: Need and Basis

Business Communication Skills

Sri Jin Kushal

7. Practices in Business Communication

R.K. Mittal, M.R. Bansal

8. Errors and their Rectification

H.R. Gupta, B.B. Singla, S.K. Modi

4. Definite Integral Area Under a Curve

T.R. Jain, O.P. Khanna

9. National Income Determination in a Three

Mukesh Trehan, Ranju Trehan

Advanced Financial Accounting

10. Fiscal Policy of India

R.K. Mittal, M.R. Bansal

5. Stress Management: Causes and Techniques

T.R. Jain, S.C. Aggarwal, Mukesh Trehan

15. Contracts of Indemnity and Guarantee

ISBN: 978-93-80901-74-9 (Hindi) Pages: 716

Human Resource Management

Ashok Khurana, Parveen Khurana, Hira Lal Sharma

Ashok Jain, Varun Jain

13. Product Pricing

R.K. Mittal, Shagun Ahuja

5. Final Accounts of Companies

ISBN: 978-93-5058-366-1 (English)

Mukesh Trehan, Ranju Trehan

10. Types of Advertising Media

Accounting and Reporting Standards

Deepika Singla, Lalit Singla

Financial Institutions and Markets

Alok Goyal, Mridula Goyal

6. Reserve Bank of India

Alok Goyal, Mridula Goyal

Mukesh Trehan, Ranju Trehan

Management of Sales Force

8. Sales Force Management: Motivating Sales

Central Excise and Customs

8. Kinds of Custom Duties

R.K. Mittal, A.K. Mittal

9. Operating and Financial Leverages

3. Information Technology Act, 2000

Business Environment in Haryana

Mukesh Trehan, Ranju Trehan

8. Small Scale and Cottage Industries in Haryana

Advertising and Sales Management