936-777-2710 | relliott08@aol.

com

Rebecca L. Elliott, APR

AWARD-WINNING INTERNATIONAL STRATEGY,
COMMUNICATIONS, REPUTATION AND BRAND EXECUTIVE

Objective
Equipped to drive integrated communications strategies to secure reputation, corporate social responsibility
and brand power, create business development opportunities, manage non-technical risks, establish and
maintain key stakeholder relationships, open new communications channels, and generate awareness of
business-critical internal and external initiatives. Award-winning senior executive with 30+ years experience
creating and driving overall brand and reputation strategy and positioning across multi-platform corporate and
marketing communications, public affairs, stakeholder relations functions in diverse industries and markets.
Expertise in leading direction of strategic implementation programs and budgets, creating comprehensive
communications and crisis management plans, and nurturing key relationships to optimize brand visibility and
ROI on corporate communications activities.

Specialties
- Proven ability to lead by example, to find optimal solutions
- Strong negotiation skills with decision makers
- Created multiple project management and configuration processes
- Skilled at identifying cost and revenue drivers and tightly managing budgets
- Excel at meeting business requirements where accountability, productivity and results are required
- Strong evaluation and problem-solving skills in complex operating environments and industries
- Excellent at building strong stakeholder relationships at all levels
- Strong strategic positioning and communications skills
- Proven track record of successful, steady leadership in day-to-day and crisis situations

Accomplishments
Proven ability to maintain a strong understanding of the company's business, its strategy and its capabilities to
maximize the value of its reputation and brand to internal and external stakeholders. Expertise in implementing
crisis management plans and creatively solving problems to mitigate potential damage to reputation and/or
license to operate. Provides a leadership style that promotes collaboration and fosters commitment to a
shared corporate and societal vision.

Experience
9/2012 - Present

Shell Oil Company

Houston, TX

Head of Americas Projects & Technology Communications

Integrated International Oil Company
Oversee strategic positioning and business- and reputation-driven communications activities for Shell's Projects &
Technology (P&T) business in the Americas, guiding a team of 30+ executives, Chief Scientists, multiple Open
Innovation teams and cross-functional teams on a diverse range of communications and public affairs initiatives. Plan
and implement positioning, communications and awareness-building strategies that leverage face-to-face
engagements and communications channels to articulate the companys identity, points of differentiation and
competitive advantage, establish its presence, build or enhance its reputation, and create new relationships and
business opportunities. Acts as company spokesperson, in-region crisis management/emergency response lead for
P&T and oversees management of P&T assets crisis management readiness and vetting of materials to ensure
consistent messaging and brand compliance. Serves on the global P&T and the Americas region communications
leadership teams, as well as Americas focal point for Shell's Innovation and Future of Energy reputation campaigns.
Rebecca L. Elliott, APR
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Spotlighted Achievements
- Expanded company and leader strategic positioning among key stakeholders, most recently with the launch of the
Shell Innovation Summit, which enhanced Shell's differentiated reputation as an innovative and collaborative
thought leader. Attending stakeholders now are requesting that the Shell Innovation Summit become an annual or
semi-annual engagement.
- Continue to support Shell's core innovation leaders and teams in selectively engaging in strategic collaborations
and sponsored partnerships for strategic positioning of Shell as an innovative and competitive leader, as well as to
position Shell in unexpected forums attended by innovation- and energy future-focused influencers to create new
opportunities for new collaborations and business opportunities.
- Continue to strategically target top tier innovation and industry/business excellence awards programs to increase
recognition of Shell's differentiated leadership position in the global business sector. Most recent successes -Shell recognized as Platts Global Energy Company of the Year (1 of 2 awards granted) and Total Energy USA's
Chairman's Innovation Award recipient in November 2012.
- Tightened disclosure clearance of technical presentations to ensure consistency with reputational messaging and
avoid market saturation or unintended disclosure of confidential, trade secret or proprietary information.
1/2012 - 9/2012

Shell Oil Company

Houston, TX

Senior Communications Manager, Campaign Implementation

Integrated International Oil Company
Responsible for integrating business and country communications strategies and plans into an overall regional
strategic communications implementation plan, and developing and managing programs and activities that
complement the strategies and priorities for Shell's nine global reputation campaigns and Americas-based
businesses that position Shell as the most competitive and innovative energy company in the world.
Spotlighted Achievements
- Expanded Shell's positioning in unexpected innovation-oriented networks to create opportunities for new
collaborations and business opportunities.
- Enhanced Shell's positioning in traditional networks and forums with stronger positioning of executives and subject
matter experts and leveraging of additional new communications channels.
- Created new best practice tools that can be standardized across the global communications function.
1/2009 12/2011

Shell Oil company

Houston, TX

Senior Communications Manager, Projects & Technology Americas

Integrated International Oil Company
Oversaw communications activities for Shell's Projects & Technology business in the Americas, guiding a team of 30+
executives, Chief Scientists, GameChangers and multiple cross-functional teams on a diverse range of initiatives.
Planned and launched positioning, communications and awareness-building strategies that differentiated the
companys identity, established its presence in new forums, enhanced its reputation, and created new relationships
and business opportunities. Acted as company spokesperson and oversaw management of P&T assets crisis
management readiness and vetting of materials to ensure consistent messaging and brand compliance. Served on
the global P&T and the Americas region communications leadership teams.
Spotlighted Achievements
- Expanded Shell's positioning in traditional and non-traditional networks and forums to broaden
collaboration opportunities and enhance the companys reputation as an innovation thought leader.
- Created a Chief Scientist engagement model that ensured the Chief Scientists were aware of one another's
scheduled activities and leveraged their engagements with media and stakeholders before and/or after their
primary speaking or academic activities.
- Provided the GameChanger team with a dual-track communications and reputation plan that allowed them to better
achieve their own goals and priories, while also supporting Shell's reputation management. Collaborated with
GameChangers to develop a communications toolkit, which continues to be enhanced in phases as additional
stakeholder and communications research is completed.

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4/2005 - 1/2009

Shell Trading in North America

Houston, TX

Senior Communications Manager

Integrated International Oil Company
Recruited as the leader and communications expert for the Trading and Shipping businesses in North America.
Served on the Shell Trading in North America (STNA) business and the Americas region communications
leadership teams and counseled senior-level management on public affairs issues and opportunities. Provided
strategic communication plans, programs, processes, materials and toolkits, and established new best practice
ways of working. Translated and simplified technical issues for internal/external stakeholders, customers, and
regulators.
Spotlighted Achievements
- Established new best practice emergency communications toolkit saved on a dark internet site for immediate
access from any location. Enhanced crisis and emergency response readiness of the Americas Communications
team by acquiring a suite of NIMS ICS certifications and requiring NIMS ICS certification for designated crisis
response team members prior to my leading the communications portion of the annual crisis/emergency response
exercise in conjunction with the USCG and emergency response consultants.
- Expanded the practice of the NIMS ICS communications by non-US colleagues for better consistency
and understanding of US-required emergency communications protocols across the company worldwide.
- Co-led the cross-function team in rebranding Coral Energy to Shell Energy North America and managed the internal
rebranding project, followed by the internal and external communications launch of the rebranded, renamed
company.
- Successfully managed multiple emergency response and issues to a reputation-neutral conclusion during my tenure.
10/2004 - 4/2005

Strategic Communications Consulting

Conroe, TX

Principal
Strategic management and communications consultancy
Independent strategic management consultant, providing strategic communications, investor relations, management
and community relations counsel, research, planning and implementation and measurement for a wide range of large
and mid-size public and private companies, including pre-IPO companies. Stopped consulting to join Shell.
6/2002 - 10/2004

Hill & Knowlton

Houston, TX

Vice President
International Public Relations Agency
Recruited to serve as the senior practice member responsible for account management, business development,
crisis communications counsel, and mentoring for the PR professionals in the Houston office. Directed research,
planning, design and execution of strategic corporate, crisis management, marketing communications and investor
relations initiatives, and oversaw strategic planning, execution and measurement of public relations, public affairs and
brand-building campaigns.
Spotlighted Achievements
- Expanded agency client portfolio during my tenure.
- Managed several crises to a reputation-neutral conclusion for clients.
10/1999 - 6/2002

TXU Communications

Conroe, TX

Director, Marketing and Corporate Communications

ILEC and CLEC Telecommunications Company
Directed a 12-person, multi-discipline team and outside agencies to develop and execute corporate and marketing
communications programs to advance the companys business agenda, enhance its reputation and market share,
and elevate the visibility of its brand. Partnered with internal and external stakeholders to ensure the integrated
communications strategy and direction was aligned with the organizations marketing and growth objectives.
Administered an $8 million annual budget.
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Spotlighted Achievements
- Built an integrated communications team that effectively supported the companys launch as a CLEC into seven
new markets over four months in the summer of 2000, while effectively maintaining its competitive position as an
ILEC in its home market.
- Expanded TXUs profile in the telecom industry and established it quickly in new markets, supporting
business development and overall positioning and reputation management goals.
- Managed several crises through effective internal and external communications; crises ranged from Y2K to weatherrelated temporary reduction or termination of service to escalated customer complaints.
- Directed a master communications plan for the companys incumbent markets to increase its positioning in these
communities, while simultaneously supporting the launch of TXU into new competitive markets.
- Established best practice communications, corporate philanthropy and other protocols, programs and policies
necessary to ensure consistency across all markets.
8/1998 - 8/1999

LifeCell Corporation

The Woodlands, TX

Director, Investor Relations & Corporate Communications

Publicly-Traded Life Science Company (founded in The Woodlands; relocated to NJ following a CEO
succession)
Investor relations, corporate and internal communications
Spotlighted Achievements
- Increased company prominence during a year-long CEO succession
- Strengthened institutional investor relationships with proactive non-financial road show featuring the CSO/Founder
Increased financial analyst coverage of the company
10/1994 - 6/1998

Energy BioSystems Corporation

The Woodlands, TX

Manager, Corporate Communications & Investor Relations

Publicly-Traded Bioscience-based Energy Technology Company (Biocatalytic Desulfurization)
Corporate and internal communications, media and investor relations
Spotlighted Achievements
- Enhanced the company's profile among key stakeholders, shareholders and media
- Generated ongoing media coverage that increased company's share of voice and business opportunities
- Generated content and oversaw production for the companys financial reports and analyst presentations

Education
Master - 1998

Sam Houston State University

Business Administration,
Finance/Strategic Management

Bachelor - 1981

The University of Texas at Austin

Journalism/PR; Business minor

Professional Awards
TPRA Silver Spur and Best of Texas
PRSA Gold and Silver Excalibur

IABC Gold Quill

Telly Awards
AAAI 24 Carat & Golden Circle

Gulf Coast Video Festival Merit

AMA Crystal Award

Professional Affiliations/Certifications
- Public Relations Society of America: (1981 - present), Accredited in Public Relations (1987), Board member-Houston
-

Chapter (1988 - 1991)

Texas Public Relations Association: (1981 - 2011), Board member (1988 - 1991, 2010 - 2011), Ethics Committee
Chairman (1990 - 1991), numerous conference committee leadership positions (1981 - 2011)
National Investor Relations Institute: Member (1996 present)
Sam Houston State University PRSSA Professional Advisor: (2001 2007)
Sam Houston State University speaker/presenter: (2001 present)

Rebecca L. Elliott, APR

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Community Involvement
- Leadership Programs: Leadership Houston; Leadership Montgomery County; Shell-sponsored: Experienced Leaders
-

and Global Communications Leadership Seminar; Center for Creative Leaderships Advanced Leadership Program and
Center for Houstons Future Leadership Forum
Education for Tomorrow Alliance: past Board member and Business Expo Co-chair
Greater Conroe/Lake Conroe Chamber of Commerce: Member
United Way/Montgomery County: past Fund Distribution Committee member, Special Advisor to Campaign Committee,
and Business Segment and Company Campaign Chairman
Child Abuse Prevention Network: past Board member and Advisory Board Consultant
DePelchin Childrens Center: past pro bono outside PR counsel and Volunteer
March of Dimes: past WalkAmerica Executive Committee member
End Hunger Network: past Red Barrel Committee member

References
References from former direct reports, colleagues, executives, consultants, and/or community leaders in Montgomery
County available upon request.

Rebecca L. Elliott, APR

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