TOURISM: CAN THIS BE THE NEXT BIG THINGS FOR INDIA?

First What is tourism??

When people travel from one place to another for recreation purposes then they are
known as tourists. And the business of providing services to them is called tourism .
The major importance of tourism is that it brings foreign money in our nation.
When foreigners come to India they spend their currency or their currency converted in
our rupee. It results in inflow of money which in turn increases employment
opportunities. Increase in number of tourists eventually leads to number of service
providers and when people start to earn through this industry it means employed is
generated. When employment increases GDP also increases GDP (gross domestic
product) total income of the nation. High GDP is a sign of a developed nation. Now
talking in the context of our nation tourism is defiantly the next big thing and there is
no possibility of doubt in that. India is blessed with a huge pool of culture and
natural diversity.
There are basically two things that are required to boom an industry like tourism first
one is natural diversity and the second one is service providers or tourist agents.
Taking each of them separately and simultaneously.
Natural diversity India has the largest natural diversity we can boast to have the largest
number of terrains in the world. we have deserts of marusthal in the west to forest like
sundarbans in the east, we have one of the highest peaks in the north to soothing
beaches in the south.
Our country India is known for its lavish treatment to all visitors. Visitors get attracted
due to friendly traditions, varied life style, cultural heritage & Colourful festivals.
The second most important thing which tourism industry requires to grow is tourism
service providers or tourist agents in other words. These tourist agents help the tourist
to see places with ease and comfort. If a large population is into this business then
defiantly they would attract more number of people. As being the second largest
population of the world we have the potential to grow.
A growing recognition of tourisms contribution to employment and economic growth, the
availability of better infrastructure, focused marketing and promotion efforts,
liberalization of air transport, the growth of online travel portals, growing intra- regional
cooperation and more effective public private partnerships are seen as key drivers for
tourism in the next decade.
More than half of the Ministry of Tourisms Plan budget is channelized for funding the
development of destinations, circuits, mega projects as well as rural tourism
infrastructure projects.

There is a renewed focus on skill development in the travel and tourism sector 21
government-run hotel management and catering technology institutes and 14 food craft
institutes have been established to impart specialized training in hoteliering and
catering.
To give tourism industry significant boost government has launched online visa facility
for 43 countries -, Nov 2014.
The launch of several branding and marketing initiatives by the Government of India
such as Incredible India! and Athiti Devo Bhava provides a focused impetus to growth.
100% FDI is allowed under the automatic route in tourism and hospitality, subject to
applicable regulations and laws.
100% FDI allowed in tourism construction projects, including the development of hotels,
resorts and recreational facilities.
Though both the important things which are required by tourism industry are present in
India still tourism contributes only a minute percentage in our overall GDP (7%). Let us
now look at the reasons as to why and how our potential industry is not at optimum
level.
The issues which are preventing our tourism industry to grow are many.
First and the fore most issue is the fear in tourists of getting physically abused. Re
occurring incidents of rape ,kidnaps and various other atrocities again foreign
tourists which still now in 21st centurary exits prevents foreigners from choosing India
as their tourist destination. They see India as an unsafe land. This is the most important
issue that India needs to take care of if it wishes to improve its number of incoming
tourists
The second issue is of unhygienic conditions and high pollution levels. It is a
common experience of us all; we get to see garbage lying in tourists destinations which
basically consists of plastic bottles and wrappers of eatables. It is a thing of common
edicts to us to use the dustbin but many of us refrain from doing it in practical life.
The third thing which also holds back many potential tourists is lack of infrastructure.
Our roads are filled with many pot holes which make our journey a bone shaking one
Tourists destination lack basic infrastructure such as toilets and drinking water.
Garbage bins here to remains an issue. Garbage bins are not available and even if they
are they are at large distances. Due to lack of attendants at ticket and checking points

he lines builds up which leads to people waiting. This all adds to the unhappy
experiences which a tourist takes back with them
If all these issues are timely taken care of the tourist inflow would positively
increase. Many things can be done as constructive measures to deal with above
mentioned issues. First one is increasing the penalty or the severity of
punishment. Second one is to increase infrastructure through PPP (public private
partnership) model. Third one is to increase e governance to visa related issues
and take bold initiatives such as visa on arrival for friendly nations.
Huge campaigns involving crores of rupees such as incredible India would just not
bring the desired result till these issues are tackled. India does not lack any thing as far
as tourism is concerned if certain things are eradicated or improved it is pretty sure that
it would take no time for India to snatch the number one spot in tourist destination
worldwide.
Conclusion
Indias tourism industry is experiencing a strong period of growth, driven by the
burgeoning Indian middle class, growth in high spending foreign tourists, and
coordinated government campaigns to promote tourism in India.Indias governmental
bodies have also made a significant impact in tourism by requiring that each and every
state of India have a corporation to administer support issues related to tourism.
Hence, we can say India is trying to grow its peripheral vision apart from various
Industry to tourism Industry which also income generating and also being a part of
those league of nation who have better tourism infrastructure.

The tourism can be local & foreign.