Gartner SCM

Overview
User Survey Analysis: Retail
Supply Chain Trends, Europe,

2010
Jeff Roster,
As of September 2010
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The intent of the survey:

- To advise technology and service providers regarding
the European retail sector's current and future adoption
plans and investment priorities for IT.
- To identify what retailers perceive to be the key trends,
drivers of and barriers to technology spending.
The study was conducted in the fourth quarter

of 2009. This document completes a series of
three documents looking at European IT
spending behaviors.
Respondents to the study were located in
France, Germany and the United Kingdom.
Key Findings
Recommendations
Supply chain spending will build steam through

the second half of 2010 and will increase in 2011.
Develop an RFID point of view. Retailers are increasingly likely to

consider the impact of RFID capability for their supply chain and in
store experiences. It is critical that you help clients understand what
RFID can and can't do.
Prepare for moderate spending recovery in supply chain initiatives

through 2011. Prioritize your client base, focusing on quick and late
adopters, and nonadopters who are planning more projects than
aggressive adopters.
Order management systems will enjoy the

strongest demand through 2011.
RFID has gained traction in general and specialty
retail. Grocery is now embracing RFID.
Quick and late adopters of IT will start the
majority of new initiatives in order management
systems, sourcing systems, transportation
management, warehouse management systems
and RFID.
- Lead with order management systems through 2010 and sourcing

systems in 2011.
- Focus on general retail. In all the categories surveyed, this segment offers
the largest growth opportunity.
Develop software as a service (SaaS) offerings with built-in best

practices to attract more Tier 2 and Tier 3 retailers. Tier 2 retailers are
interested in many supply chain applications, but this group will be
unreachable selling currently priced enterprise software.
Survey Objective and Methodology
Respondent Demographics
The intent of the 2009 Western European retail

survey is to understand the European retail
sector's current and future adoption plans for IT.
Size of Retailers
Grocery/Supermarket
20%
Methodology statement:
- The data was collected from November and December
2009. The respondent pool consisted of 61 senior-level
executives in retailing.
Subsegment
$1 Billion
or More
41%
- This data, while older, still illustrates trends Gartner is

observing in inquiry patterns, trade press coverage and
ongoing Gartner research.
General Retail
28%
$250 Million
to Less Than
$500 Million
46%
Specialty Retail
24%
Hotels/Restaurants
28%
$500 Million to Less

Than $1 Billion
13%
N = 61
Respondent Demographics (Continued)
European Retailers Resume Moderate Spending on

Supply Chain Initiatives
Question: What best describes your company's status with supply chain systems?
Country
Order Management Systems
United Kingdom
28%
Germany
39%
70
Sourcing Systems
54
Transportation Management Systems
43
Warehouse Management Systems
41
RFID
Up-to-Date Technology
N = 61
10
France
33%
N = 61
3 3
10
23 3
2 7
20
Started but Not Finished
40
60
Percentage of Respondents
Will Start This Year
80
100
Will Start Within Two Years
General Retail Provides Best Opportunity in

Order Management
Nonadopters Plan to Outpace Other Profiles in

Spending on Order Management Systems
Question: Please check the one column that best describes your company's status
with order management systems.
with order management systems.
Tier (Percent)
Segment (Percent)
Grocery/
Supermarket
Tier 1
83
Specialty
67
General
63
Leading-Edge Adopter
75
47
18
Quick Adopter
18
73
Late Adopter
70
10
25
Hotel/Restaurant
8 8
444
76
Tier 2
Adoption Profile
20
40
60
80
100
66
29
Nonadopter
20
40
60
80 100 120
60
0
20
20
40
60
20
80
100
N = 61
N = 61
General Retail Planning Major Investments in

Sourcing Systems Through 2011
Nonadopter Retailers Planning Major

Investments in Sourcing Systems
with sourcing systems.
with sourcing systems.
Tier
Segment
Grocery/
Supermarket
Tier 1
38
13
13
83
67
General
61
47
20
40
60
N = 61
50
Quick Adopter
50
18
18
Late Adopter
14
14
3 3 3
60
11
Hotel/Restaurant
8 8
13
Specialty
Tier 2
Adoption Profile
80
29
0
66
Nonadopter
20
40
60
80 100 120
0
N = 61
20
40
10
20
30
40
50
20
60
70
80
90
General Retail Looks to Be the Best Bet for New

Opportunities in TMSs
Quick Adopters Provide the Best Growth

Opportunity
with transportation management systems.
with transportation management systems.
Tier
Segment
Grocery/
Supermarket
Tier 1
48
67
Quick Adopter
50
41
6 12
12
Late Adopter
37
4 4 4
Hotel/Restaurant
20
40
50
53
General
45
4 4
Specialty
Tier 2
Adoption Profile
60
18
Nonadopter
20
40
60
80
40
10
20
30
40
50
60
70
N = 61
N = 61
Tier 1 Retailers Planning WMS Investments

Through 2011
Quick Adopters Look to Be the Best Bet for

Growth
with warehouse management systems.
with warehouse management systems.
Tier
Segment
Grocery/
Supermarket
Tier 1
44
53
20
40
60
N = 61
50
41
Quick Adopter
18
12
36
Late Adopter
40
14
13
Hotel/Restaurant
General
38
67
Specialty
Tier 2
Adoption Profile
80
12 6 6
0
20
40
60
Nonadopter
80
60
N = 61
10
20
30
40
50
60
70
Grocery/Supermarket Aggressively Developing

RFID Capabilities
Nonadopter Retailers Could Become Largest

Users of RFID
with RFID.
with RFID.
Tier
Segment
Specialty
Tier 1
12
Tier 2
14
20
12
General
18
Grocery/
Supermarket
17
Quick Adopter
14
Late Adopter
14
10
20
30
Leading-Edge
Adopter
Hotel/Restaurant
Adoption Profile
40
Nonadopter
10
20
30
40
20
20
10
15
20
25
30
35
40
45
N = 61
N = 61
Methodology
Definitions
The data was collected during November and

December 2009 from a respondent pool of 61
senior-level executives in retailing. Screening
questions were used to determine detailed IT
strategy and spending plans. Survey respondents
had significant IT decision-making authority.
Gartner defines retail tiers by revenue. Tier 1 retailers have yearly

revenue of more than $1 billion. Tier 2 retailers have yearly revenue
of from $250 million to $1 billion. Tier 3 retailers have yearly revenue
of from $50 million to $250 million. Retail subsegments are made up
of general retailers (nonspecialized stores), specialty stores (building
materials, hardware, automotive, fuel, apparel, furniture,
miscellaneous and nonstore), grocery stores (food, beverage and
tobacco stores) and, finally, convenience stores.
The retailer adoption profile includes four classifications:
While this data is older, it illustrates trends

Gartner is observing in inquiry patterns, trade
press coverage and ongoing Gartner research.
- Leading-edge adopter These retailers are at the cutting edge of

technology.
- Quick adopter These quickly follow the leaders in technology adoption.
- Late adopter These retailers typically wait until a technology has been
proved, then consider adoption.
- Nonadopter These retailers adopt new technology only when it
becomes necessary.
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Overview

User Survey Analysis: Retail

Supply Chain Trends, Europe,

The intent of the survey:

The study was conducted in the fourth quarter

Supply chain spending will build steam through

Develop an RFID point of view. Retailers are increasingly likely to

Prepare for moderate spending recovery in supply chain initiatives

Order management systems will enjoy the

- Lead with order management systems through 2010 and sourcing

Develop software as a service (SaaS) offerings with built-in best

Survey Objective and Methodology

The intent of the 2009 Western European retail

- This data, while older, still illustrates trends Gartner is

$500 Million to Less

Respondent Demographics (Continued)

European Retailers Resume Moderate Spending on

Order Management Systems

Transportation Management Systems

Warehouse Management Systems

Started but Not Finished

Will Start Within Two Years

General Retail Provides Best Opportunity in

Nonadopters Plan to Outpace Other Profiles in

Started but Not Finished

Will Start This Year

Will Start Within Two Years

Started but Not Finished

Will Start This Year

Will Start Within Two Years

General Retail Planning Major Investments in

Nonadopter Retailers Planning Major

Started but Not Finished

Will Start Within Two Years

Started but Not Finished

Will Start This Year

Will Start Within Two Years

General Retail Looks to Be the Best Bet for New

Quick Adopters Provide the Best Growth

Started but Not Finished

Will Start This Year

Will Start Within Two Years

Started but Not Finished

Will Start This Year

Will Start Within Two Years

Tier 1 Retailers Planning WMS Investments

Quick Adopters Look to Be the Best Bet for

Started but Not Finished

Will Start Within Two Years

Started but Not Finished

Will Start This Year

Will Start Within Two Years

Grocery/Supermarket Aggressively Developing

Nonadopter Retailers Could Become Largest

Started but Not Finished

Will Start This Year

Will Start Within Two Years

Started but Not Finished

Will Start This Year

Will Start Within Two Years

The data was collected during November and

Gartner defines retail tiers by revenue. Tier 1 retailers have yearly

The retailer adoption profile includes four classifications: