Portfolio

Logan Peterson

Contact
Logan Peterson:
455 W 5th S
Rexburg, ID 83440
208.821.4865
logan.petey@gmail.com

Table of Content
Imaging
Brochure
Business Card
Letterhead
Flier
Logos
Event Ad
Montage
Webpage

Imaging
Description:
A personally taken photograph, with a predeterminded color
scheme, aWWded tex.

Date:
May 23, 2015

Course/Instructor:
Comm 130 Section 3
Brother Pingel

Program(s)/Tools:
Nikon D750 and Adobe Photoshop

Objectives:
Plan a picture where the color scheme and rule of thirds are
already predetermined.

Process:
First I chose a color scheme of triadic using the primary
colors. I used the color wheel found in the book VISUAL
FOCUS. I then found a spot where I could take my image and
did so using my Nikon D750, and an 85 mm lens. I brought the
photo into Photoshop and adjusted the levels, sharpness,
saturation, and color balance. I was also able to clone in
a patch of grass where there was dirt. I then was able
to incorporate my colors into my design by adding a few
different elements to my picture. I included a swathe of the
color scheme that I used in the bottom right of the picture.

Brochure
Description:
Trifold brochure

Date:
July 12 2015

Course/Instructor:
Comm 130 Section 3
Brother Pingel

Program(s)/Tools:
Adobe Illustrator, Adobe InDesign, Adobe Photoshop.

Objectives:
Set up a trifold brochure, learn to textwrap an image in
InDesign, and use paragraph styling.

Process:
I started this project by creating a new logo for Wild
Wills Swimwear using Adobe Illustrator. I used the pen and
eclipse tool to create the logo. Afterwards I was able to
open a new design page on Adobe InDesign. I separated my two
pages into three different sections on each page.
Once my pages were set up, I inserted photos and text that I
had already chosen throughout the pages. I inserted an image
that I had trimmed in Photoshop so it would only be her
outline. I then wraped the text around the image, and was
able to create enough negative space to keep in consistent.

Middle

Back

Inside

Front

Business Card
Description:
Matching Letterhead and business card designed using a
personally created logo.

Date:
June 14, 2015

Course/Instructor:
Comm 130 Section 3
Brother Pingel

Program(s)/Tools:
Adobe InDesign, Adobe Illustrator

Objectives:
Create a new logo and insert it into a business card format.

Process:
I used Adobe Illustrator and created a logo for the company.
To do so used the shape tool to make a box. I then used
the pen tool to add anchor points to the box and move them
around until I made the box look similar to Idaho. I then
added text and made part of it one color and the rest of it
another color.

Letterhead
Description:
Matching Letterhead and business card designed using a
personally created logo.

Date:
June 14, 2015

Course/Instructor:
Comm 130 Section 3
Brother Pingel

Program(s)/Tools:
Adobe Illustrator, Adobe InDesign

Objectives:
Take a personally made logo and insert it into a letterhead
format that would match my business card.

Process:
I then transferred the logo over to Adobe InDesign and used
that program to create my letterhead. I started on my letter
head by placing the logo in the top left corner and then
working my information into different areas of the page. I
kept the overall theme similar to my business card to create
a level of ryhthm for the company.

Idahome

Logan Peterson

Owner

208.821.4865 idahome.com
385 W. 1 N. Rigby,ID 83442
informe@idahome.com

Flier
Description:
Black and white flier to advertise for a graduate leadership
conference.

Date:
May 10, 2015

Course/Instructor:
Comm 130 Section 3
Brother Pingel

Program(s)/Tools:
Adobe InDesign

Objectives:
Focus on the basic rules of alignment and typography with
material that had been designated for the flier. Use and
learn the basics of InDesign and how to properly form a
compatible layout.

Process:
I started by scetching out a few possibilities for layout
options. Once finding a suitable layout I inserted multiple
text boxes throughout my design. I then placed the imgaes
that I had been provided with is their designated areas.
Lastly I added lines using the shape tool to give the flier
more of a theme and add unity throughout the design.

Graduate

LEADERSHIP

Conference

Do you want to have the

competitive edge in business?
Come learn how at Vouant
Communications annual Graduate
Leadership Conference.
Vouant Communications is devoted
to helping tomorrows leaders gain
essential leadership skills in the
workplace. During this dynamic three
day seminar, attendees will meet with
some of the top executives of Vouant
Communications. You will be able
to discuss breakthrough leadership
techniques, while cultivating attributes
of leadership that will market to any
employer. Conference is only available
to graduating seniors.
Space is limited.

October 21
8 a.m. 5 p.m.
Lincoln Convention Center
Registration and more information available at: http://www.vouantcomm.com/leaders

Logos
Description:
Three different styles to one logo.

Date:
June 6, 2015

Course/Instructor:
Comm 130 Section 3
Brother Pingel

Program(s)/Tools:
Adobe Illustrator

Objectives:
Learn to use the basic tools of Adobe Illustrator by
creating three varitations of my same personal logo.

Process:
I began by making three diverse logos and polling people
to find out which their favorite was. After discovering the
best, I created three different styles to the favorite. I
used the line and shape tool to create my camera and the
tripod that it sits on. I increased the width and outlines
where I thought it could use a bit more contrast. I then
looked for a font that was eligible and timeless.

Peterson Productions

Peterson
Productions

Peterson
Productions

Peterson
Productions

Event Ad
Description:
Color, full bleed event ad using only Microsoft Word and a
scanner.

Date:
May 17, 2015

Course/Instructor:
Comm 130 Section 3
Brother Pingel

Program(s)/Tools:
Microsoft Word, Cannon scanner, PDF2JPEG.net

Objectives:
Find a high quality image that could be used for an event ad
by sanning the image to your computer. Learn to insert and
edit images in word, while creating appropriate text boxes
to improve your message.

Process:
I started by finding one of my wifes images from a texture
wedding book and using my scanner at home to get it
onto my word document. After I was able to decide on my
complementary color scheme based off of his tie and the
green from the scene. I created contrast by using an
Oldstyle font for the title, and switching to a san serif
for the body text. I added a few boxes and lines to add a
good feeling of repetition, and bring the message together.

Pictures for Africa

$60 at the door

Woodland ballroom
Saturday May 30
3:00-4:00 PM

Come learn more about your

DSLR camera from Michelle
with Micpetey Photography and
in turn help aspiring
photographers in Africa get the
equipment they need through
the C to A Corporation.

Montage
Description:
Montage using two or more images, and blending them together
with appropriate typography.

Date:
July 18, 2015

Course/Instructor:
Comm 130 Section 3
Brother Pingel

Program(s)/Tools:
Adobe Photoshop

Objectives:
Use and understand layers in photoshop. Learn to blend
images together smoothly.

Process:
I first had to crop my image to the desired size, then had
to insert another image on top of the background. After
resizing it, I was able to blend the images by decreasing
the opacity of the second image in certain areas. The
opacity was changed to different degrees so that the image
would have a well-blended look to it. I added the type with
most of the words being black, to stand out and achieve the
desired contrast.

Webpage
Description:
A webpage created from HTML and CSS to display my logo.

Date:
June 28, 2015

Course/Instructor:
Comm 130 Section 3
Brother Pingel

Program(s)/Tools:
Notepad++, Adobe Photoshop

Objectives:
Learn to code a website by using HTML and CSS.

Process:
I was able to create this page by using HTML and CSS through
a program called Notepad++. I also used Adobe Illustrator
to create my logo that is displayed on my page. Much of the
color codes were found by using color matching with Adobe
Photoshop.