Académique Documents
Professionnel Documents
Culture Documents
Points To Opportunity
valuewalk.com /2015/06/sallie-krawcheck-says-female-investors-ignored-points-to-opportunity/
Mark Melin
Share on Pinterest
Share with your friends
Your Name
Your Email
Recipient Email
Enter a Message
<span class="textnode">I read this
article and found it
very interesting,
thought you would
Submit
enjoy. The article is
called Sallie
Perhaps one of the more
Krawcheck Says
significant
opportunities in
Female Investors
financial
Ignored, services
Points Tois targeting
Opportunity
is Krawcheck,
women,
said and
Sallie
located
at
chair of the Ellevate Network, a
http://www.valuewa
global professional womans
lk.com/2015/06/sall
network.
ie-krawcheck-saysfemale-investorsSallie
Krawcheck could be a
ignored-points-tobenchmark
the era of changing
opportunity/.forYou
are not roles.
subscribed
gender
In her public speech
to Thursday's
any newsletter.
If
at
Morningstar,
you wish to
Inc. (NASDAQ:MORN) conference
subscribe to our
in
Chicago
she addressed the
free
newsletter
gender-based
business
please follow this
link
opportunity for financial advisors,
http://www.valuewa
touched
on her career in an
lk.com/sign-email/.
honest fashion. Then in a press
</span>
briefing afterward discussed
issues of doing the right thing in a corporate setting and the true value of diversity to a much deeper
level.
Without explicitly saying it, she noted an identifiable target market with a specific need. Next was
explaining how to execute a
strategy to capture this flag.
Outlining a landscape where
male advisors generally ignore
the needs of a female spouse,
Sallie Krawcheck said that
after a husband dies, women
change their financial advisors
due to a lack of satisfaction in
the relationship. Women want
to be talked with not at, she
advised. Stop using jargon
and relate to them by
discussing their life goals.
Address money from the
Krawcheck
standpoint of a life goal, not
just discussing performance.
Focus on value-based investing and bring holistic thinking to the table. Women are rejecting either / or
decisions and want to have an (social) impact and not just get returns.
Then she pointed to a key issue that perhaps more male investors should consider, particularly at this
upside/down moment in economic history. Women value wealth preservation seven times more than
the upside potential, yet most product research is focused on upside returns capture, not downside
risk management. She recommends that financial advisers stress test a portfolio under the worst
experience possible. She might also want to throw in an understanding of non-correlated investing,
which would be the perfect inclusion in this business plan.
But Krawcheck not only thinks about business opportunity, but also a wider world in which she wants
not only influence, but the right kind of influence.
Sallie Krawcheck: Solve the retirement crisis through female financial engagement
Sallie Krawcheck had two epiphanies in her life, one of which being that there is a retirement crisis in
the U.S. and the answer is financial engagement for women.
The U.S. is the wealthiest of all nations, she said, but there is a $14 trillion retirement saving crisis in
the U.S., pointing to a retirement savings gap that assumes social security and medical benefits are
solvent, "which they are not.
The underfunded retirement crisis, and funding gaps for government entitlement programs such social
security and Medicare programs can be solved in part through financial engagement with women, she
said. If the female pay gap and engagement gap is closed, (the unfunded liability problem) is closed
by one third, she said. If women stay in the workforce longer the economy can grow by an additional
five percent. Increasing economic engagement of women is good for all.
Speaking truth to power. Will they listen?
Like this article? Sign up for our free newsletter to get articles delivered to your inbox