Marketing Research on Online Tour & Travels

SYNOPSIS
ON

MARKETING RESEARCH
ON
"ONLINE TOUR & TRAVEL"

SUBMITTED TO

ALL INDIA MANAGEMENT ASSOCIATION

CENTRE FOR MANAGEMENT EDUCATION
MANAGEMENT HOUSE, 14 INSTITUTIONAL AREA,
LODHI ROAD, NEW DELHI-110003

FEBRUARY 2015
By
StudentName
REGISTRATION NO.

Marketing Research on Online Tour & Travels

"PROJECT REPORT SYNOPSIS"

Name

Registration Number

Address for Correspondence

Name of the Project Guide

Designation & address

Title of the Project

:" Marketing Research on Online Tour & Travels"

Marketing Research on Online Tour & Travels

Purpose of the Research

Mountzclub is committed to Adding Value. Our success based approach relies on a
collaborative effort, enhancing performance and effectiveness of solutions proposed and
customer experience through better processes. Our concept is to plan everything in advance to
provide a smooth execution as we are experts in advance holiday planning. Planning your Family
holidays, Health care needs and ceremony gifting in advance through Mountzclub will give the
feeling of relief and gives you a free hand and time to think around the things other than the
regular arrangements as there is someone who is constantly taking Care of your special needs.
The offerings of various players in the online travel space are largely undifferentiated, with price
playing a crucial role in consumer selection of an online site. The article deals with research and
analysis about consumer perception & behavior about Mountzclub operators. Key factors that
influence their choice and usage, and consumer expectations with respect to booking their travel
online were found. On basis of research findings, recommendations regarding product concepts
and features are given. An Analysis of Consumer Behavior towards Mountzclub, studying
customers need & their perception about online tours & travel portals.
Online travelling is the newest addition to the travelling ecosystem in India. The advent and
proliferation of computers, coupled with the increasingly acceptable leveraging of the Internet
has caused some major changes in the travel industry.
Online travelling in India is yet at a very nascent stage.. The engagement level of most users has
also been low with infrequent usage and loyalty. However all this is changing with the spotlight
sharply focused on complete travel booking. The traditional means of procuring airline tickets
and associate travel arrangements are rapidly changing. These changes are primarily being
facilitated by Internet travel marketplaces (such as makemytrip.com, yatra.com, etc) that claim to
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Marketing Research on Online Tour & Travels

provide an easier, less expensive alternative to traditional methods of ticket procurement without
sacrificing service quality. This project aims to report a descriptive study that investigated the
perceptions of consumers in New Delhi for online travel and online travel portals with respect to
Sahara Care House.As consumers perceptions and attitude towards online travelling is a
prominent factor affecting actual buying behaviour, this research has tried to investigate a modest
part of that area.
Marketing Research Problems
1.

To determine consumer profile (demographic, behavioral) of potential target segments

2.

To map consumer perception of product offerings by leading OTA players

3.

To identify key factors used by consumers to choose an OTA site

4.

To identify which features of product/service offering are preferred and to determine

satisfaction levels of consumers with the current offering

5.

To determine new product concept that would be desirable to consumers

Marketing Research on Online Tour & Travels

Aim
To create a seamless service bridge between our clients and their customers through excellent
customer service delivery.

Objective
To understand the perceptions and attitude of internet users related to online travel and
ticket booking.
To analyze the customers perceived importance of attributes related to online travel
portals.
To compare customers perceptions on several dimensions related to prominent online
travel portals with respect to Sahara Care House
"To be known as the most reliable outsourcing service provider and being respected for
assured deliverables."
"Keeping in mind the key objectives of our clients we focus on stringent quality control
procedures at multiple stages to ensure precise, accurate and fully compliant project
execution and information security."

Marketing Research on Online Tour & Travels

Limitation
Each and every system has certain drawbacks that lead them in to the improper working. Our
traditional manual system of we are able to booking tickets and packages in only our current city
and we are want to spread our business in worldwide(India) so we are choose the online booking
method.

There is some problem faceted in the existing website. So, the Site owner wants to the
Re-develop the Existing Site.

First when the user wants to book the tickets then they have to contact to booking office
manually, and that is very embarrassing for them.

A second is that admin side problem. There is the three and four admin. Each time one is
not present then another will change the Admin.

The biggest problem in existing site that the pages of that website are static and not
dynamic, so the functionality of the site is not dynamic and the site doesnt work
dynamically.

And in the existing system there are only some selected cities, so the owner wants to
explode his site with adding new cities across the country so in the new site we add more
cities as compared to existing site.

In the existing site the users can only see the packages and the information about the
packages but he cannot book the ticket online so we provide the online ticket booking facility
in this new website.

In this new website we explore this site in all India, and we provide the facility of both of
tour and the daily travel.

Some other basic problem that arise so, we Re-develop that site very carefully.

Marketing Research on Online Tour & Travels

Key Question
1) What are the major segments among Online Travel Site users?
2) What is the profile (demographic, behavioral) of each of these segments to map
consumer perception of product offerings by leading OTA(online travel agency)
3)

players
Do consumers find significant differences in offerings of various OTA sites and

Mountzclub?
4) Consumers use OTA sites mostly for price comparisons
5) To determine consumer profile (demographic, behavioral) of potential target
segments
6) To map consumer perception of product offerings by leading OTA players
7) To identify key factors used by consumers to choose an OTA site
8) To identify which features of product/service offering are preferred and to
determine satisfaction levels of consumers with the current offering
9) To determine new product concept that would be desirable to consumers

10)

Marketing Research on Online Tour & Travels

Hypothesis
Thus, this Mountzclub demonstrates how systematic Marketing Research can be used for product
development even in the online space. Combination of both exploratory and conclusive research
techniques is generally required for drawing meaningful inferences from analyses. If the right
technique is used, Marketing Research can prove to be a powerful tool in hands of the business
decision-makers.
The Project deals with the Tour Operators. It will use full for their transactions. Earlier
they used to maintain all the tour packages, hotel details, and tariff of different types of hotels,
Cab types and models by manually.
By using this software they made their operations very easily. Tour operators can guide
their customers to take about their best tour packages. Here the tour operators will give more
options to the customers to choose.
Tour Operating Companies manage their customers and provides the information about
Hotels, Cabs. It makes easy to all operations of the tour company and accurate.
Tour Operators can take different type of reports on day wise, weekly wise and monthly
wise. By using these reports they can analyze their business. They can track the agent wise
business reports and staff wise reports. These reports will helpful for to maintain their accounts
and financial transactions.

Marketing Research on Online Tour & Travels

Research Methodology
The study involved both exploratory and descriptive research techniques using both primary
and secondary sources.
Secondary research provided insights regarding Industry trends, Offerings of key players and
Consumer Profile and preferences; Focus Group discussions and Depth Interviews provided
information about Consumer perception about the Product/Service offering by Mountzclub,
Key factors that influence their choice, Satisfaction levels with current offerings, and desirable
features.
We also used the following descriptive research techniques - Hypotheses Testing to validate
certain findings that came up during exploratory research; Factor Analysis to determine key
criteria used by consumers to choose on OTA offering; Cluster Analysis to determine major
consumer segments and demographic & behavioral profiles, Perceptual Mapping to determine
perceived differences among offerings of different OTA players, and Conjoint Analysis to
identify product concept(s) that are desirable for users.
The conclusive phase of research was done in 2 phases:
1.

Online survey - responses were gathered and analyzed

2.

Based on findings, an instrument for conjoint analysis was designed and administered

Marketing Research on Online Tour & Travels

Proposed System
Help in reducing the file work.
2)

Huge time will be saved.

3)

Database is main taint so properly so that managing and keeping record is very easy.

4)

System is fully integrated.

5)

Quicker access of information to the administrator.

6) All types of information is available at anywhere at any time as System now is online.
7)

As it is now on web it surely increase the growth of the business and profit will

automatically increase.
8)

Ultimately customer is center point in this system.

9)

Booking system is very much effective and maintains only one data so there is no

duplication of data.

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Marketing Research on Online Tour & Travels

Work Plan
Marketing Research on Online Tour & Travels encourages user to:

Holiday packages of the highest quality with excellent customer service and support.

Promotional offers for customer

Cab pickup/drop facility provided by the Mountzclub

Retain customers to generate repeat purchases and make referrals.

Continue to expand daily sales by adding to the variety of services we sell.

Communicate with our customers through creative advertising.

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