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Executive summary:

Poultry is an emerging and important sector that has been contributing


progressively to our economy from the past decade. Poultry is one of the fastest
growing and most promising industry with the brightest future in our country.
Poultry sector are playing a very vital role in the reduction of poverty, malnutrition
and unemployment problem of our country.
Venture category of our business will be partnership. It will run under the
partnership act of 1932. The partnership will be partnership-at-will where the
partnership is not for the fixed period of time and where no provision is made as to
when and how the partnership will come to an end according to partnership act
1932 (section- 7). Business commenced by 2013.
The product will be chicken and its egg. It will be distributed by the firm to
customers. The most important requirement in any kind of business is purpose. Our
purpose is to satisfy the customer by providing quality product. Our business will
meet the demand of the restaurant, super shop, hotel, community center, bakery
and catering houses.
Market characteristics of the poultry farm is not very much competitive in that way
the demand of the hens, eggs is very high but the supplier could not able to satisfy
the demand of the customers and consumers.
Vision
To be one of the most leading chicken suppliers in Harare and Zimbabwe at large
Mission
To effectively and efficiently provide a solution to our customers and our promoters
Core rules
Professionalism, integrity and innovation
Objective
To provide chickens profitably over short turnaround cycles.
Business concept:
Purpose of the venture:

To meet the demand of customer and built strong customer relationship.


To create the employment opportunity for others.
To contribute the economy of the country.

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Objective of the founders:


The major objective of the founders is reducing poverty, malnutrition and
unemployment problem of our country. Besides, we want to provide quality product
to customer and maintain the supply sufficiently.

Description of the firm:


This is a partnership business where the main activity of the firm is to provide
quality product through the Dhaka city. We will collect chicken and eggs from
different producer near to Dhaka city especially from Gazipur. Chicken and eggs will
be distributed to restaurant, super shop, hotel, community center, and bakery and
catering houses around Dhaka city. Prolong the sufficient supply to the customer is
one of our most important purpose. We want to supply extend area of Dhaka city
with affordable price.
Name of the venture

M/S Brothers & Brothers enterprise

Address

Shop no-17, Road no- 6, New airport


road,
Banani, Dhaka-1213
Md. Nazmul Hossain
Md. Mofakkharul Islam
Rokeya Khatun
Md. Ahsan Habib
Md. Nazmul Hossain
Providing
quality
product
with
reasonable price.
bnb@yahoo.com

Founders

Vision
Email

The Project Description


I propose to engage in a Poultry Project. I intend to carry out this project at my
fathers farm in Bindura. My family is a beneficiary of the land reform programme

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and we have built a fowl run at the farm which can accommodate more than 2000
chickens. I intend to start the project with 1000 chicks which is what I can afford
with the funds available. I expect to introduce a batch of 1000 a month and the fist
batch, will be funded by the loan while the second and the proceeding batches will
be funded by the revenue generated from the sale of the chickens. We have already
been engaged in in this poultry project as a family but we have been operating at a
small scale due to lack of funding. I believe this opportunity gives me the chance to
pursue my own dream of running my own poultry project. As a student of
Agriculture at the University of Zimbabwe , I feel this opportunity couldnt have
come at a better time as it is. It gives me a fantastic chance to apply the theory I
am acquiring in training. I believe the diverse skills I am gaining from studying my
agriculture degree will come extremely handy in ensuring that I produce
tremendous results in this project.

THE SKILLS

I am a student of agriculture at the University of Zimbabwe. I have been the one to


run my familys farm ever since I was at school and choosing the Agriculture degree
was away of fulfilling a personal vision in Agriculture. I have been involved in
growing crops such as maize, soya beans and sunflowers which we then used in
producing feed for the chickens. I believe this loan facility will give me an
opportunity to pursue my vision of producing chickens at a larger scale. In other
words I have extensive experience in producing chickens and chicken feeds. I
intend to personally run the project and employ other few general hand to assist
me. I would be based at the farm where I will undertake this project and I will be
commuting to college from there. I believe that I have both the academic
knowledge and experiences to ensue success of this project.
Product or service:
The product is chickens and eggs. The farm will distribute these products around the
Dhaka city. Quality assurance is the main motto of our business. We are not
compromise in the question of quality. To ensure the quality we always take high
care of our hens and eggs. Now a days, from chickens and eggs harmful diseases
are spread out. But we are supply our chickens and eggs with ensuring that it is free
from all kind of jorum, which can create harmful diseases.
Cost of poultry business is not so high. One can easily start a business with a
minimum amount of money. But our cost of business is high, because our business
is highly future oriented. The primary cost of our business is given below:
Particulars

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Cost (TK)

Total cost (TK)

Farm

30,000

Warehouse

50,000

Transportation

2,00,000

Chicken

1,00,000

Egg

50,000

Food

50,000

Utility

20,000

5,00,000
We also provide some additional facility to ours customers and consumers that are
not provided by other suppliers:
We reached our product (chickens & eggs) to the customers by our own
transportation with a low transportation cost.
If any dreadful products are identified by the customers we always make it
change.
Processed meat are also supply if customer feel need.
We also supply product by credit to a limited amount.
Poultry business is full with competitors. But there have a great prospect of
succeed, because most of the suppliers are not able to adequately supply the
product.

Market research and analysis:


As we know, Bangladesh is a over populated country. So, there is no equilibrium
between demand and supply and more or less suppliers fail to satisfy the
customers. Most of all, in food business if it is daily product there is no loss. So there
is a great prospect being succeeded.
Each and every people need chickens and eggs. Eggs are the ingredients of cake,
bread, omelet etc. So restaurant, bakery, hotel, community centers needs eggs and
chickens everyday. As the different customers has high demand of chickens and
eggs we have a high prospect of success, and for success we need continuous
market research by following way:

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Id e n t ify p o t e n t ia l c u s t o m e r s

E v a lu a t e m a r k e t s

A n a ly z e c o m p e t it o r s

D e s c r ib e a s s u m p t io n s

F u t u r e c o m p e t it o r s a n d e a s e o f e n t r y in d u s t r y s t r u c t u r e
E x is t in g c o m p e t it o r s w it h s im ila r p r o d u c t s o r s e r v ic e s
C h a r a c t e r is t ic s o f c u s t o m e r s -a g e , s e x , in c o m e e t c .
N ic h e o p t io n in f o r m a t io n
B u y in g h a b it s a n d r e le v a n t in f o r m a t io n f o r n e w v e n t u r e . W in d o w o f b u s in e s s o p p o r t u n it y
D e m o g r a p h i c p r o fi l e o f c u s t o m e r s
F u tu re m a rk e t a n d tre n d s o f c h a n g e

M a r k e t n ic h fo r p o s it io n in g fa r m
D is t r ib u t io n o r m e t h o d o f m a k in g a m a r k e t
P r ic in g a p p r o a c h u s e d in p la n

Customer scenario:
As we all know that, chicken and egg are very nutritious food items. Doctors always
prescribe it as nutritious food. From statistical data, each and everyday a family
needs at least four eggs in this country. Most of all children are fond of egg. So there
is a great prospect to being succeeded as being act as distributor. We will distribute
our product to household customers, restaurant, hotel, bakery, cookery etc. .
Analyze competitors:
It is essential for every business organization to identify its existing competitors
their skill, strength and as well as weakness. We have huge number of existing
competitors but most of them have not high skill and future orientation. The future
competitors can easily entre the business because of its low cost and its industry
structure is very easy.

Price system:
Pricing is most important factor in any kind of business. But in food business, it
becomes more crucial factor. Most of our businesses fail to set proper pricing. We
will consider this factor securely. Our farm will provide chicken and eggs with
affordable price.

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Market plan
Marketing strategy:
We use new processing options which can differentiate our product from the
products of others.
We ensure quality product with affordable price.
We always search for new quality factors related to our products that
customers wish to see in the product.
Provide hygienic and nutritious feeding that may help to attain
distinguishable quality factors like color and test of meat.

Distribution channel:
We are not going to use any distribution channel at first. We will use personal sales
representative for selling our product. Our sales representatives will directly go to
our customers and collect the order. As per their order we will directly supply
chickens and eggs to the customers by our own transportation.
Manufacturer

Customers

Manufacturing and operations:


Facilities and location:
We always try to give high facility to our customers. For quickly serve the
customers we have a farm and warehouse in Gazipur that is near Dhaka city. We
also have an office in Banani which address is- Shop no-17, Road no- 6, New airport
road, Banani, Dhaka-1213 for quick access with the customers. For making
customers order easy we also have a email address, so that customers can order us
easily. We are going to introduce own website for customers convenience. We
moreover supply our product (chicken and Egg) to the customers by own transport
system with full responsibility.

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Inventory management:
Our main inventory is chicken and eggs. First of all we will buy chicken and eggs
from different area around Dhaka city especially from Gazipur and put it into our
farm and warehouse. Then we will clean the dust from eggs and test the chickens
health that means we ensure that chickens are not affected by any harmful disease.
Then we supply the chickens and eggs to different restaurant, super shop, hotel,
community center, and bakery house as per their order.

The Product
The eggs produced at the poultry farm should be of premium quality and
shall differentiate itself with its larger size and weight. The eggs produced in
the farm will be of 60g per egg compared to common imported white eggs of
45g per egg. The eggs will be produced in an environmentally friendly
manner.
The price of the eggs will be competitive considering the high quality and
freshness of the eggs in comparison to the price of imported eggs of the
same quality. The proposed farm will have the capacity to produce 250 eggs
per day, and eggs shall be sold to the market at BDT 8 per egg in the first
year of operations. To ensure a non-stop stable supply of eggs to its
customers, one rearing house and another layer houses (26' x 36' each) shall
serve to maintain a continuous supply.

Competitors
Once the product is introduced, small businesses which are more organized
in this kind of production and distribution may see the opportunity and seize
it before the product is firmly established in the target markets. Other forms
of competition will emerge from importers of similar size and similar quality
eggs. However, the key target market for the locally produced eggs would
normally be high quality local produce. Hence, competition will be limited
and prospects for locally produced eggs are expected to remain good.

Target Market
Market analysis
Bangladesh is an over populated country. So, there is no equilibrium
between demand and supply and more or less suppliers fail to satisfy the
customers. Most of all, in food business if it is daily product there is no loss.

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So there is a great prospect being succeeded. Each and every people need
chickens and eggs. Eggs are the ingredients of cake, bread, omelet etc. So
restaurant, bakery, hotel, community centers needs eggs and chickens every
day. As the different customers have high demand of chickens and eggs we
have a high prospect of success.

Market Needs
The target market prefers premium quality eggs whose origins are familiar to
them. Quality, fresh produce coming from known environments have an edge
over similar products imported from unfamiliar producers.

The concept of 'ethical purchasing' and 'positive buying' would be an


important driving force in making purchasing decisions at high end resorts.
The facts that the eggs purchased contribute to job creation in the
community and empowerment of women or contribute to the betterment of
other disadvantaged people are very important factors taken into
consideration in the target market.

Strategy and Implementation Marketing Plan


Positioning
The eggs farmed at the poultry farm should be emphasized as being of
premium quality and distinguish themselves with its larger size and weight of
60g per egg compared to common imported white eggs of 45g per egg. The
fact that the eggs are produced in an environmentally friendly manner must
also be highlighted.

Pricing
Pricing for the eggs should ideally be market driven based on the weight of
the egg and the targeted market segment. Its pricing structure should be
based upon the targeted clientele and a survey of egg suppliers and their
prices in Bangladesh. For the purposes of this study, we have assumed the
tourist market as the key market and estimated a selling price of BDT 8 per

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egg in the initial year of production. The price of the eggs are highly
competitive considering the high quality and freshness of the eggs when
compared to the price of imported eggs of the same quality. For the purposes
of this study, it must be noted that the cost of feed has been assumed to at
50% lower than the actual cost of feed, if imported. It would not be possible
to maintain a selling price of BDT 8 per egg unless cost of feed is minimized
by 50% or a subsidy or a grant is given to the poultry farm.

Promotion
Brochures and documentaries should be prepared capturing the farming
process and benefits of the farm to the local community. Such material
should be carefully packaged and distributed to the Dhaka city and other
targeted places Invitations should be sent to the resort managers and other
key staff to visit the farm and experience the role the farm plays in the
community.

This could be used as a good opportunity to negotiate contracts and impress


them to associate with the farm in providing technical and financial support.

Distribution
It is unlikely that a farm of the proposed size in this plan would require
several distribution channels to sell its produce. Networking with one or two
resorts will be sufficient to ensure that the entire production will be
purchased by them.

Financial Plan
Sales Forecast:
Unit Sales
Eggs
Chicken meat
Price Per Unit
Eggs
Chicken meat

1st year

2nd year 3rd year

192000
0

288000
1200

288000
1300

BDT 7.00
BDT 0.00

BDT 7.50
BDT

BDT 8.00
BDT

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120.00

130.00

BDT
2160000
BDT
144000
2304000

BDT
2304000
BDT
169000
2473000

BDT 3.40
0.00

BDT 3.42
0.00

BDT 3.46
0.00

BDT
652800
00
BDT
652800

BDT
984960
00
BDT
984960

BDT
996480
00
BDT
996480

Gross Margin

691200

1319040

1476520

Gross Margin %

52%

61%

64%

Sales
Eggs
Chicken meat

BDT
1344000
0.00

Total Sales

BDT
1344000

Direct Cost Per Unit


Eggs
Chicken meat
Direct Cost
Eggs
Chicken meat
Total Direct Cost

Personnel Plan
Personnel Table
Year 1

Year 2

Year 3

Manager
Administrator
Contract labor[3]

BDT 1,20,000
96,000
1,20,000

1,32,000
1,00,000
1,26,000

1,44,000
1,04,000
1,30,000

total

BDT 3,36,000

3,58,000

3,78,000

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About the Personnel Plan


It is assumed that a total of 5 employees will be sufficient to operate a
poultry farm of 1000

01 Manager who shall be responsible for the daily management of the


farm site.
01 Administrator to assist the Manager in the management and financial
Areas.
03 Contracted labor to undertake the daily farm work including cleaning,
Feeding and other minor work.

Budget
Budget Table
Expenses(BDT)
Salary
Employ related
Marketing
promotion
Rent
Utilities
Office suppliers
Packaging
vaccination
total
Major purchase
Poultry shed
Component &
equipments
total

Year 1

Year 2

Year 3

336000
11000
and 55000

358000
12000
55000

378000
13000
56000

60000
20000
18000
20000
24000

60000
20000
20000
22000
25000

60000
20000
22000
25000
25000

544000

572000

599000

900000

000

000

900000

000

000

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Loans and Investments


Loans and Investments Table
Equity
investment
Total amount

1st year

2nd year

3rd year

BDT 12,00,000

BDT 00

BDT 00

BDT 12,00,000

BDT 00

BDT 00

Sources of Funds
For the purposes of this study, it is assumed that the initial investment will
be funded either by 100% equity or by a mix of grant aid and equity. It would
not be feasible to set-up the business through debt, as it would erode the
limited excess cash flow generated from sales in the form of interest.
Alternative interested parties could seek soft loans through various
government managed loan schemes to minimize the burden on its cash flow.

Use of Funds
Funds invested in the proposed business will be utilized as follows:
1. Equipment for 04 Layer House of 1000 Birds:BDT4,00,000
2. Freight & Handling Costs of Imports: BDT50,000.00
3. Physical Structure for 04 Poultry Sheds (Material Cost and Labor)
:BDT280000
4. 02 Sets Automatic DE beaker: BDT80,000
5. Other Accessories: BDT50,000.00
6. Water Storage Tanks: BDT40,000

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