Académique Documents
Professionnel Documents
Culture Documents
LEVELS
MarMay 2015
July 2015
OVERALL TRENDS
ACTIVITY
KEY:
ACTIVITIES CONDUCTED
57%
48%
STREAMED
42%
39%
13%
7%
INFRINGEMENT
KEY:
MarMay 2015
MarMay 2013
31%
30%
10%
8%
%
70
60
50
40
30
20
10
ANY
MUSIC
CATEGORY
TV
FILM
BOOKS
VIDEO COMPUTER
GAMES SOFTWARE
15%
10%
Average
5%
M
a
Fe le
m
al
e
12
1
5
16
2
25 4
3
4
35
4
4
45
5
4
55
+
AB
C1
C2
DE
Ki
d
No s*
ki
d
Su s
b*
No *
su
b
62%
56%
SHARED
MarMay 2013
CONTENT ACCESSED
CONSUMED
DOWNLOADED
MarMay 2015
Page | 1
MUSIC
15.6M
12M
Streamed music
10.5M
UK internet users
have accessed music
online...
Downloaded music
ACTIVITY
NUMBER
OF ITEMS
(Median scores)
50
40
30
20
10
YouTube
10
20
30
40
Spotify
54%
DOWNLOADED
25%
50
OVERALL
Amazon/
Facebook
Amazon
15%
mp3/Kindle
MALE
FEMALE
22%
1215
1624
2534
3544
9%
4554
Apple*
55+
Email uTorrent
26%
ABC1
5%
C2DE
3%
NO KIDS IN HOME
FREQUENCY
INFRINGEMENT
Non
Spotify user
5%
Free app**
KIDS IN HOME
Spotify user
7%
77%
30%
58%
MarMay 2015
MarMay 2013
26%
26%
29%
MARKET
7%
Subscriptions
27%
Physical
10%
Merchandise
Most active:
14%
Digital
20%
Live
KEY POINTS
22%
Other
16-24
Year olds
Biggest source:
54%
YouTube
Infringers:
26%
of music consumers
have infringed
Page | 2
FILM
10M
8.9M
Streamed films
4.1M
UK internet users
have accessed films
online...
Downloaded films
ACTIVITY
NUMBER
OF ITEMS
(Median scores)
50
40
30
20
10
Netflix
DOWNLOADED
0
20
10
30
40
Amazon/
Amazon
mp3/Kindle
44%
Sky Go
11%
20%
50
OVERALL
Apple*
MALE
10%
FEMALE
1215
1624
2534
10%
YouTube
3544
37%
4554
9%
Love film
55+
ABC1
9%
Now TV
8%
9%
C2DE
KIDS IN HOME
NO KIDS IN HOME
FREQUENCY
64%
Amazon user
63%
Non user
INFRINGEMENT
37%
46%
43%
MarMay 2015
MarMay 2013
25%
33%
36%
MARKET
6%
Subscriptions
7%
16%
21%
4%
Digital
32%
Other
KEY POINTS
20%
Physical
31%
Cinema
Biggest source:
25-34 44%
Year olds
Netflix
Infringers:
25%
of film consumers
have infringed
Page | 3
TV
15.2M
14.2M
Streamed TV
programmes
4.2M
Downloaded TV
programmes
ACTIVITY
NUMBER
OF ITEMS
(Median scores)
50
40
30
20
10
BBC iPlayer
DOWNLOADED
0
10
20
30
40
ITV player
62%
30%
4OD
29%
50
OVERALL
MALE
FEMALE
1215
Netflix
29%
1624
2534
3544
Sky Go
YouTube
12%
41%
4554
55+
Demand 5
12%
ABC1
Amazon/Amazon
mp3/Kindle
C2DE
KIDS IN HOME
FREQUENCY
Amazon user
Non user
Google
search
10%
13%
NO KIDS IN HOME
Netflix user
11%
83%
INFRINGEMENT
59%
74%
59%
53%
MarMay 2015
MarMay 2013
21%
18%
43%
MARKET
17%
Digital
58%
Physical
KEY POINTS
Most active:
25%
16-24
Year olds
Biggest source:
62%
BBC iPlayer
Merchandise
Infringers:
21%
of TV programme
consumers
have infringed
Page | 4
BOOKS
5.6M
2.4M
Accessed
books online
4.8M
UK internet users
have accessed books
online...
Downloaded
books online
ACTIVITY
NUMBER
OF ITEMS
(Median scores)
50
40
30
20
Amazon/Amazon mp3/Kindle
DOWNLOADED
10
10
20
30
40
50
72%
Apple*
Google Play/
Android
market
8%
6%
OVERALL
Google
search
MALE
5%
FEMALE
1215
Waterstones uTorrent
1624
4%
2534
3544
4%
4554
55+
4%
ABC1
4%
C2DE
4%
KIDS IN HOME
NO KIDS IN HOME
FREQUENCY
INFRINGEMENT
35%
2015
2013**
26%
MarMay 2015
MarMay 2013
20%
10%
9%
15%
MARKET
15%
Merchandise
15%
Digital
70%
Physical
KEY POINTS
Most active:
Biggest source:
35-44 72%
Year olds
Amazon/Kindle
Infringers:
10%
of book consumers
have infringed
Page | 5
COMPUTER
SOFTWARE
5.5M
2.8M
Accessed computer
software online
4M
Downloaded computer
software online
ACTIVITY
NUMBER
OF ITEMS
(Median scores)
50
40
30
20
10
Google search
DOWNLOADED
0
10
20
30
40
50
30%
23%
21%
OVERALL
MALE
FEMALE
Microsoft
1215
Amazon/
Amazon mp3/
Kindle
25%
1624
25%
2534
3544
Apple*
21%
4554
uTorrent
10%
Bit
Pirate Bay
Torrent 6%
55+
7%
ABC1
C2DE
FTP
5%
KIDS IN HOME
NO KIDS IN HOME
FREQUENCY
INFRINGEMENT
2015
50%
25%
2013**
48%
22%
MarMay 2015
MarMay 2013
20%
21%
100% ILLEGAL ACTIVITY
13%
14%
MARKET
25%
Digital
75%
Physical
KEY POINTS
Most active:
Male
Biggest source:
30%
Google search
Infringers:
20%
of software consumers
have infringed
Page | 6
VIDEO GAMES
5.2M
3.4M
Accessed video
games online
3.5M
UK internet users
have accessed video
games online...
Downloaded video
games online
ACTIVITY
NUMBER
OF ITEMS
(Median scores)
50
40
30
20
10
DOWNLOADED
0
10
20
30
40
50
Xbox live
Amazon
Steam
Sony
Entertainment
Network*
22%
17%
Google search
15%
OVERALL
MALE
FEMALE
1215
21%
1624
15%
2534
3544
55+
Google Play/
Android
marketplace
11%
10%
ABC1
8%
Apple**
19%
C2DE
Play.com
12%
KIDS IN HOME
NO KIDS IN HOME
FREQUENCY
INFRINGEMENT
2015
61%
26%
2013**
59%
27%
MarMay 2015
MarMay 2013
18%
17%
100% ILLEGAL ACTIVITY
10%
10%
MARKET
20%
Digital
56%
Physical
KEY POINTS
Most active:
24%
Merchandise
16-24
Year olds
Biggest source:
22%
Xbox Live
Infringers:
18%
of video game
consumers
have infringed
Page | 7