Vous êtes sur la page 1sur 12

INFRINGEMENT

LEVELS
MarMay 2015

July 2015

OVERALL TRENDS

ACTIVITY & INFRINGEMENT MarMay 2015


The Intellectual Property Office commissioned Kantar Media to conduct research
to update existing information on the levels of online copyright infringement
across six consumer categories. Here we summarise the research findings and
compare levels of infringement across categories before exploring each in a little
more depth.
Overall, levels of infringement remain relatively stable from those identified in
2013. Music holds its position as the category with which people are most active
online. Since the last wave of research, we see notable increases in streaming
activities particularly within the F ilm and TV categories.

ACTIVITY

KEY:

ACTIVITIES CONDUCTED

57%
48%

STREAMED

42%
39%
13%
7%

INFRINGEMENT
KEY:
MarMay 2015

MarMay 2013

OVERALL LEVEL OF INFRINGEMENT


ANY ILLEGAL ACTIVITY

31%
30%

100% ILLEGAL ACTIVITY

10%
8%

Sources: Kantar Media

%
70
60
50
40
30
20
10

ANY
MUSIC
CATEGORY

TV

FILM

BOOKS

VIDEO COMPUTER
GAMES SOFTWARE

100% ILLEGAL INFRINGERS


BY DEMOGRAPHIC (MarMay 2015)
20%

15%

10%

Average

5%

M
a
Fe le
m
al
e
12
1
5
16
2
25 4
3
4
35
4
4
45
5
4
55
+
AB
C1
C2
DE
Ki
d
No s*
ki
d
Su s
b*
No *
su
b

62%
56%

SHARED

MarMay 2013

CONTENT ACCESSED

CONSUMED

DOWNLOADED

MarMay 2015

* Kids in household ** Used subscription service in last 3 months

Page | 1

MUSIC

IN THE PAST THREE MONTHS

15.6M

12M

Streamed music

10.5M

UK internet users
have accessed music
online...

Downloaded music

The following data is amongst those who streamed/downloaded music online


in the past three months (MarMay 2015)...

ACTIVITY
NUMBER
OF ITEMS

(Median scores)

TOP 10 SOURCES USED


STREAMED

50

40

30

20

10

YouTube

10

20

30

40

Spotify

54%

DOWNLOADED

25%

50

OVERALL

Amazon/
Facebook
Amazon
15%
mp3/Kindle

MALE
FEMALE

22%

1215
1624

Google Google Play/


Search Android market

2534
3544

9%

4554

Apple*

55+

Email uTorrent

26%

ABC1

5%

C2DE

3%

NO KIDS IN HOME

FREQUENCY

INFRINGEMENT

(% of users conducting the activities weekly)

Non
Spotify user

5%

Free app**

KIDS IN HOME

Spotify user

7%

77%

ANY ILLEGAL ACTIVITY

30%
58%

MarMay 2015
MarMay 2013

26%
26%

29%

100% ILLEGAL ACTIVITY


15%
14%

MARKET
7%

Subscriptions

27%

Physical

10%

Merchandise

Most active:

14%
Digital

20%
Live

KEY POINTS

22%
Other

16-24
Year olds

Biggest source:

54%
YouTube

Infringers:

26%

of music consumers
have infringed

*iTunes/App Store/ibookstore/Apple store | **Free music app on


mobile/tablet | MarMay 2013

Page | 2

FILM

IN THE PAST THREE MONTHS

10M

8.9M
Streamed films

4.1M

UK internet users
have accessed films
online...

Downloaded films

The following data is amongst those who streamed/downloaded films online


in the past three months (MarMay 2015)...

ACTIVITY
NUMBER
OF ITEMS

(Median scores)

TOP 10 SOURCES USED


STREAMED

50

40

30

20

10

Netflix

DOWNLOADED
0

20

10

30

40

Amazon/
Amazon
mp3/Kindle

44%

Sky Go

11%

20%

50

OVERALL

Apple*

MALE

10%

FEMALE
1215
1624

Google search uTorrent

2534

10%

YouTube

3544

37%

4554

9%

Love film

55+

Facebook

ABC1

9%

Now TV

8%

9%

C2DE
KIDS IN HOME
NO KIDS IN HOME

FREQUENCY

(% of users conducting the activities weekly)


Netflix user

64%

Amazon user

63%

Non user

INFRINGEMENT

37%

ANY ILLEGAL ACTIVITY

46%
43%

MarMay 2015
MarMay 2013

25%
33%

36%

100% ILLEGAL ACTIVITY

MARKET
6%

Subscriptions

7%

16%
21%

4%

Digital

32%
Other

KEY POINTS

Pay per view


Most active:

20%

Physical

31%
Cinema

Biggest source:

25-34 44%
Year olds

Netflix

Infringers:

25%

of film consumers
have infringed

*iTunes/App Store/ibookstore/Apple store


**MarMay 2013

Page | 3

TV

IN THE PAST THREE MONTHS

15.2M

14.2M
Streamed TV
programmes

4.2M

UK internet users have


accessed TV programmes
online...

Downloaded TV
programmes

The following data is amongst those who streamed/downloaded TV programmes


online in the past three months (MarMay 2015)...

ACTIVITY
NUMBER
OF ITEMS

(Median scores)

TOP 10 SOURCES USED


STREAMED

50

40

30

20

10

BBC iPlayer

DOWNLOADED
0

10

20

30

40

ITV player

62%

30%

4OD

29%

50

OVERALL

MALE
FEMALE
1215

Netflix

29%

1624
2534
3544

Sky Go

YouTube

12%

41%

4554
55+

Demand 5

12%

Facebook

ABC1

Amazon/Amazon
mp3/Kindle

C2DE
KIDS IN HOME

FREQUENCY

(% of users conducting the activities weekly)

Amazon user
Non user

Google
search

10%

13%

NO KIDS IN HOME

Netflix user

11%

83%

INFRINGEMENT

59%

74%

ANY ILLEGAL ACTIVITY

59%
53%

MarMay 2015
MarMay 2013

21%
18%

43%

100% ILLEGAL ACTIVITY


14%
11%

MARKET
17%
Digital

58%

Physical

KEY POINTS
Most active:

25%

16-24
Year olds

Biggest source:

62%
BBC iPlayer

Merchandise

Infringers:

21%

of TV programme
consumers
have infringed

*iTunes/App Store/ibookstore/Apple store


**MarMay 2013

Page | 4

BOOKS

IN THE PAST THREE MONTHS

5.6M

2.4M
Accessed
books online

4.8M

UK internet users
have accessed books
online...

Downloaded
books online

The following data is amongst those who accessed/downloaded books online


in the past three months (MarMay 2015)...

ACTIVITY
NUMBER
OF ITEMS

(Median scores)

TOP 10 SOURCES USED


STREAMED

50

40

30

20

Amazon/Amazon mp3/Kindle

DOWNLOADED

10

10

20

30

40

50

72%

Apple*

Google Play/
Android
market

8%

6%

OVERALL

Google
search

MALE

5%

FEMALE
1215

Waterstones uTorrent

1624

4%

2534
3544

4%

Email Ebook Kobo/


4% .com WH Smith

4554
55+

4%

ABC1

4%

Facebook

C2DE

4%

KIDS IN HOME
NO KIDS IN HOME

FREQUENCY

INFRINGEMENT

(% of users conducting the activities weekly)

35%

2015
2013**

26%

MarMay 2015
MarMay 2013

ANY ILLEGAL ACTIVITY

20%

10%
9%

15%

100% ILLEGAL ACTIVITY


6%
4%

MARKET
15%

Merchandise

15%
Digital

70%

Physical

KEY POINTS
Most active:

Biggest source:

35-44 72%
Year olds

Amazon/Kindle

Infringers:

10%

of book consumers
have infringed

*iTunes/App Store/ibookstore/Apple store


**MarMay 2013

Page | 5

COMPUTER
SOFTWARE

IN THE PAST THREE MONTHS

5.5M

2.8M

Accessed computer
software online

4M

UK internet users have


accessed computer
software online...

Downloaded computer
software online

The following data is amongst those who accessed/downloaded computer


software in the past three months (MarMay 2015)...

ACTIVITY
NUMBER
OF ITEMS

(Median scores)

TOP 10 SOURCES USED


STREAMED

50

40

30

20

10

Google search

DOWNLOADED
0

10

20

30

40

50

Facebook

30%

Email

23%

21%

OVERALL

MALE
FEMALE

Microsoft

1215

Amazon/
Amazon mp3/
Kindle

25%

1624

25%

2534
3544

Apple*

21%

4554

uTorrent

10%

Bit
Pirate Bay
Torrent 6%

55+

7%

ABC1
C2DE

FTP

5%

KIDS IN HOME
NO KIDS IN HOME

FREQUENCY

INFRINGEMENT

(% of users conducting the activities weekly)

2015

50%

25%

2013**

48%

22%

MarMay 2015
MarMay 2013

ANY ILLEGAL ACTIVITY

20%
21%
100% ILLEGAL ACTIVITY
13%
14%

MARKET
25%
Digital

75%

Physical

KEY POINTS
Most active:

Male

Biggest source:

30%

Google search

Infringers:

20%

of software consumers
have infringed

*iTunes/App Store/ibookstore/Apple store


**MarMay 2013

Page | 6

VIDEO GAMES

IN THE PAST THREE MONTHS

5.2M

3.4M

Accessed video
games online

3.5M

UK internet users
have accessed video
games online...

Downloaded video
games online

The following data is amongst those who accessed/downloaded video games


online in the past three months (MarMay 2015)...

ACTIVITY
NUMBER
OF ITEMS

(Median scores)

TOP 10 SOURCES USED


STREAMED

50

40

30

20

10

DOWNLOADED
0

10

20

30

40

50

Xbox live

Amazon

Steam

Sony
Entertainment
Network*

22%

17%

Google search

15%

OVERALL

MALE
FEMALE
1215

21%

1624

15%

2534
3544
55+

Google Play/
Android
marketplace

11%

Email

10%

Facebook

ABC1

8%

Apple**

19%

C2DE

Play.com

12%

KIDS IN HOME
NO KIDS IN HOME

FREQUENCY

INFRINGEMENT

(% of users conducting the activities weekly)

2015

61%

26%

2013**

59%

27%

MarMay 2015
MarMay 2013

ANY ILLEGAL ACTIVITY

18%
17%
100% ILLEGAL ACTIVITY
10%
10%

MARKET
20%
Digital

56%

Physical

KEY POINTS
Most active:

24%

Merchandise

16-24
Year olds

Biggest source:

22%
Xbox Live

*Music Unlimited/Video Unlimited /Playstation Network


**iTunes/App Store/ibookstore/Apple store
MarMay 2013

Infringers:

18%

of video game
consumers
have infringed

Page | 7

For more information please contact:


Euan Mackay | Director
Kantar Media
Euan.mackay@kantarmedia.com
+44 (0) 207 160 5858
David Humphries | Head of Research Development
Intellectual Property Office
david.humphries@ipo.gov.uk
+44 (0) 207 034 2831

Vous aimerez peut-être aussi