Type: Restaurant chain

Founded: 1991

Owner: Berjaya Group

Structure: Franchise

Area served: Philippines; Asia; Minor U.S, presence

No. of location: 37 (Philippines only)

Slogan: “For delicious healthy food”

Website: www.kennyrogers.cc

HISTORY

By 1995, the menu had expanded to include turkey, ribs, and various side dishes, and the chain
had expanded to over 350 restaurants, including locations in Canada, the Middle East, and Asia.
The establishment became so well known an entire episode of Seinfeld was dedicated to
Kramer's love of Kenny Rogers Roasters chicken.
Kenny Rogers Roasters went into Chapter 11 bankruptcy and was bought by Nathan's Famous,
Inc. for US$1.25 million[3] (US$2 million in more recent terms) on 1 April 1999; as a result of
restructuring, many locations closed. By 2000, the chain was down to 90 franchised restaurants,
40 of those in the United States.[3]
Nathan's Famous divested itself of the chain in 2008, selling it to their Asian franchiser,[4] which
is owned by Berjaya Group of Malaysia.[1] At the time there was only one Kenny Rogers
Roasters still operating in the United States, located in the Ontario Mills mall in Ontario,
California. The 2008 purchase agreement allows for the continued operation of this location,[5]
and allows Nathan's Famous and Miami Subs to continue selling Kenny Rogers Roasters items
in their restaurants.[6] Nathan's continues to serve Kenny Rogers Roasters items in select
locations, such as its flagship location on Coney Island,[7] and Miami Subs (since sold off by
Nathan's) also has a "Kenny Rogers" section on their menu.[8]
Despite the chain's steep decline in the United States, Kenny Rogers Roasters continues to
flourish in Asia, particularly in Malaysia and the Philippines[9], where Rogers' music also remains
popular.

Why KRR is different from the other restaurant chains?

Kenny Rogers Roasters is a casual dining restaurant with rotisserie roasted chicken as its main
core item and complemented by a variety of hot and cold side dishes. This is made up of
Kenny's famous home cooked muffins, pot pie, pitas, pasta, vegetables salads, soups, desserts
and beverages.
We position ourselves as a distinctive healthy alternative. Kenny Rogers Roasters rotisserie
roasted chicken has less calories; less cholesterol; and less sodium.

VALUES AND STRENGTH

A Healthy Menu Out of Fresh, Quality Items
Chicken consumption is on the rise throughout the world, and Kenny Rogers Roasters offers
customers a healthier alternative. In addition, Kenny Rogers Roasters offers a variety of side
dishes, all of which are prepared daily to ensure freshness and quality.

An Attractive Price/Value Relationship

offers the quality of a full service meal at the prices and convenience of quick-service
restaurants. In short, value for money.

Consumer Awareness
strive to set Kenny Rogers Roasters into the minds of consumers as 'the place for Rotisserie
chicken' through marketing efforts that emphasize on the various attributes of the healthy menu
and restaurant design, including the current consumers trend, Kenny Rogers Roasters
Restaurant is certainly a place people want to be seen hanging out.

Guest Conscious Environment

Kenny Rogers Roasters Restaurants are designed and managed, to provide the level of service,
comfort and ambience of a full service restaurant. The restaurant design showcases a brick-
enclosed, wood-fire rotisserie, memorabilia and photographs together with sounds of Kenny
Rogers’s music which are designed to create a warm, comfortable and lively atmosphere.
In addition, the training program encourages its employees and hostess to interact with guests
and provide a high level of friendly customer service.

Franchise Alliances
Roasters Asia Pacific (RAP) seeks to attract franchisees with experience in single-unit and
multi-unit restaurant operations and with the financial resources and management capability to
open multiple locations. RAP's team has an accumulated total of more than 100 years of
experience in F & B industry to guide its franchises to success.