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The history of Nestl began in Vevey, Switzerland, in1867 when founder Henri
Nestl created one of the first infant foods in response to the need for a healthy
and affordable product to serve as an alternative for mothers who could not
breastfeed their babies. He called his product Farine Lacte Henri Nestl.
Within a few years, the Farine Lacte product was marketed in Europe.
Nestl called his company Socit Farine Lacte Henri Nestl. In 1874, Nestl
developed its condensed milk product, to contend with the Anglo-Swiss
Condensed Milk Company,
a competitor that was producing cheese, instant formulas and had opened
Europes first sweetened condensed milk factory in Cham, Switzerland, to
market the first condensed milk, MILKMAID.
The two companies merged in 1905, the year after Nestl added chocolate to
its line of foods. The newly formed Nestl and Anglo- Swiss Milk Company
had factories in the United States, Britain, Spain and Germany. Soon the
company was manufacturing in Australia with warehouses in Singapore,
Hong Kong and Bombay. Most production however still took place in Europe.
The start of World War I made it difficult for Nestl to buy raw ingredients
and distribute products. Fresh milk was scarce in Europe, and factories had to
sell milk for the public need instead of using it as an ingredient in foods.
Nestl purchased several factories in the U.S. to keep up with the increasing
demand for condensed milk and dairy products via government contracts.
The companys production doubled by the end of the war.
When fresh milk became available again after the war, Nestl suffered and
slipped into debt. The price of ingredients had increased, the economy had
slowed and exchange rates deteriorated because of the war. An expert banker
helped Nestl find ways to reduce its debt. By the 1920s Nestl was creating
new chocolate and powdered beverage products. Adding to the product line
once again, Nestl developed Nescaf in the 1930s and Nestea followed.
Nescaf, a soluble powder, revolutionized coffee drinking and became an
instant hit. With the onset of the Second World War, profits plummeted.
Switzerland was neutral in the war and became increasingly isolated in
Europe. Because of distribution problems in Europe and Asia, Nestl opened
factories in developing countries in Latin America. Production increased
dramatically after America entered the war and Nescaf became a main
beverage for the American soldiers in Europe and Asia. Total sales increased
by $125 million from 1938 to 1945.
After 1945, Nestl continued to prosper, merging with Alimentana S.A., a
company that manufactured soups and seasonings, in 1947. In the coming
years, Nestl acquired Cross & Blackwell, Findus frozen foods, and Libbys
fruit juices. Nescaf instant coffee sales quadrupled from 1960 to 1974, and
the new technology of freeze drying allowed the company to create a new kind
of instant coffee, which they named Tasters Choice.
Expanding its product line outside of the food market, Nestl became a major
stockholder in LOral cosmetics in 1974. Soon after, the company suffered
with increasing oil prices and the slowing growth in industrialized countries.
Foreign exchange rates decreased, in turn reducing the value of the sterling
pound, dollar and franc. Prices of coffee beans and cocoa rose radically,
presenting further problems for Nestl. The company decided to venture into
the pharmaceutical industry by acquiring Alcon Laboratories, Inc.
By the 1980s, in one of the largest takeovers at that time, Nestl bought
Carnation for $3 billion. International trade barriers diminished in the 1990s,
opening trade with Eastern parts of Europe and China. In the 1990s, Nestl
acquired San Pellegrino, and Spillers Petfoods of the UK. With the acquisition
of Ralston Purina in 2002, the Nestl owned pet care businesses joined to form
the industry leader Nestl Purina PetCare.
In 2002, there were also two major acquisitions in North America: in July,
Nestl merged its U.S. ice cream business into Dreyers, and in August, a USD
2.6bn acquisition was announced of Chef America, Inc. The year 2003 started
well with the acquisition of Mvenpick Ice Cream, enhancing Nestls position
as one of the world market leaders in this product category. In 2006, Jenny
Craig and Uncle Tobys were added to the Nestl portfolio. 2007 saw Novartis
Medical Nutrition, Gerber and Henniez join the Company, and in 2008,
Frozen Pizza of Kraft Foods was integrated into the Nestl Group. With a
strong view of the companys mission in mind, focusing on long term potential
over short-term performance, Nestl will continue to grow, introduce new
products and renovate existing ones.
AN OVERVIEW
NESTL India is a subsidiary of NESTL S.A. of Switzerland. With eight factories
and a large number of co-packers, Nestl India is a vibrant Company that
provides consumers in India with products of global standards and is committed
to long-term sustainable growth and shareholder satisfaction.
The Company insists on honesty, integrity and fairness in all aspects of its
business and expects the same in its relationships. This has earned it the trust
and respect of every strata of society that it comes in contact with and is
acknowledged amongst India's 'Most Respected Companies' and amongst the
'Top Wealth Creators of India'.
After more than a century-old association with the country, today, NESTL
India has presence across India with 8 manufacturing facilities and 4 branch
offices.
NESTL India set up its first manufacturing facility at Moga (Punjab) in
1961 followed by its manufacturing facilities at Choladi (Tamil Nadu), in
1967; Nanjangud (Karnataka), in 1989; Samalkha (Haryana), in 1993; Ponda
and Bicholim (Goa), in 1995 and 1997, respectively; and Pantnagar
(Uttarakhand), in 2006. In 2012, Nestle India set up its 8th manufacturing
facility
at
Tahliwal
(Himachal
Pradesh).
The 4 Branch Offices located at Delhi, Mumbai, Chennai and Kolkata help
facilitate the sales and marketing activities. The NESTL Indias Head Office
is located in Gurgaon, Haryana.
* This pictorial representation does not purport to be the political map of India.
FOOD PRODUCTS:
BABY FOOD:
1.Cerelac
1.Butterfinger
3.Crunch
Some things you just don't outgrow. Nestl Crunch chocolate bar with a
unique combination of rich milk chocolate and crisped rice - is one of them.
Since 1938 the Nestl Crunch brand has been bringing out the kid in people all
over the world.
4.KitKat
5.Smarties
6.Aero
Aero brand was introduced in the North of England in 1935 as the 'new
chocolate' and proved so popular that sales were extended throughout the UK
by the end of the same year. By 1936, the popularity of Aero chocolate
extended to New York. The brands success comes from its unique bubbly
texture. The way the bubbles collapse and then melt on your tongue creates a
deliciously smooth chocolate sensation. Over the years the popularity of the
brand has spread and today the Aerobrand is enjoyed in many countries
including Canada, Australia, South Africa and Japan.
COFFEE:
1.Nescaf Original
The world's favourite coffee! You will find it in just about every country
around the globe.
Also available as Nescaf Decaf Original, that gives you all the great taste and
aroma you expect from Nescaf instant coffee but without the caffeine.
A rich coffee tradition:
The rich taste of your favourite coffee reflects its rich history. Nescaf coffee
originated in Brazil in the 1930s as an early example of innovation and
sustainable development. Building on Nestls milk processing expertise, we
developed soluble coffee helping thousands of Brazilian farmers avoid
hardship and crop waste. True to our heritage, we continue to support and
work with farmers around the world.
The perfect mix of coffee, milk and a little sugar for easy, quick enjoyment!
4.Nescaf Cappuccino
Treat yourself to the smooth, creamy flavour and rich, milky froth of Nescaf
Cappuccino. So easy to make. Also available in delicious flavours such as
Vanilla, Hazelnut and Caramel.
DRINKS:
1.Milo
Tasty and trusted, Milo brand is the worlds leading chocolate malt beverage
that can be prepared with hot or cold milk or water. It offers essential
vitamins and minerals to meet the nutrition and energy demands of young
bodies and minds. Launched in Australia in the early 1930s, theMilo brand
takes kids' development seriously. It has long been known as an energy
beverage strongly associated with sports and good health.
skills, make new friends, develop team skills and have fun. Its part of Nestls
broader and longstanding commitment to The Nestl Global Healthy Kids
programme.
2.Nesquik
Discover happiness in all its forms. Nesquik Powder, Syrup and Ready-toDrink. You cant buy happiness, but you can drink it!
Nesquik brand offers quick and easy ways to complement the natural
nutrition of milk and make irresistibly delicious drinks that kids will ask for
every time.
3.Nestea
Go on. Take the plunge! Nestea Iced Tea has a refreshing, balanced taste that
has satisfied for generations. The clean tea taste and hints of fruity goodness is
a simple pleasure that everyone can enjoy.
Nestea Instant Tea Mixes For you and your family, a refreshing range
of instant, soluble tea mixes in sweetened and unsweetened varieties.
Available in various flavours and featuring black, green, white and red tea
blends.
ICE-CREAMS:
1.Hagen-Dazs
The philosophy of the Hagen-Dazs brand is simple: find the purest and finest
ingredients in the world from sweet, fresh strawberries to rich Dutch cocoa and craft them into the best ice cream, gelato, sorbet, and frozen yogurt
available. It is a way of doing business that is as demanding as it is
uncommon. It is the reason why the Hagen-Dazs brand has been synonymous
with fine ice cream for nearly half a century.
More than forty percent of the Hagen-Dazs ice cream, gelato, sorbet and
yogurt flavours like Strawberry, Vanilla Swiss Almond and Mango rely on
the good work of honey bees to pollinate fruits and nuts. But did you know
honey bees are disappearing at an alarming rate? Research and action is
needed. We have a mission to help save the honey bees. We are funding
important research and working to raise awareness of the issue.
2.Mvenpick
The Art of Swiss Ice Cream. An ice cream born of a passion for gastronomy,
blessed with the best that nature can provide and fashioned with Swiss
perfection. EveryMvenpick flavour is natural, with no artificial additives or
colours - a subtle and delicate work of culinary inspiration that is sure to
delight the most discerning gourmets.
Ice Cream at Nestl means creating magical enjoyment you can feel good
about. The pleasurable taste and sensation of ice cream coupled with
wholesome natural ingredients like milk, fruit and nuts - makes ice cream a
perfect part of a balanced, enjoyable diet.
Nestls range of ice cream products is sure to delight with options for every
preference from all-natural to low /no sugar or lactose-free. Whether its a
treat for you, a family gathering or special celebration, Nestl Ice Creammakes
it magic.
suited to the local consumer. It will in turn help NESTL R&D to bring out
strong local concepts that are in accordance with the NESTL Group
ambition to provide affordable Nutrition, Health and Wellness.
Ultimately, these concepts will not just be relevant for emerging markets like
India, but could be transferred to NESTL worldwide.