GRAPHIC DESIGN

& P H OTO G R A P H Y

Kipling

Summer 2015 campaign in Cape Town South Africa, photoshoot art direction and digital photography support

Kipling

Summer 2015 campaign travel brochure

Kipling

Fall 2015 campaign in Barcelona, photoshoot art direction and digital photography support

Kipling

Fall 2015 campaign in Barcelona, digital content

Your SEW Kipling

Branding, press release and event materials

GUIDE

HOW TO

STEP 1

FREE MONOGRAMMING
THIS WEEKEND!

Let your bag do the talking!

This March, leading accessories retailer Kipling launches the Youre
Sew Kipling monogramming road show. Beginning its tour on
the 7th in Westfield White City, the innovative campaign invites
customers to preview the brands Spring collection and personalise
their new Kipling bag with their very own monogram for free.
Customers will be whisked in to the Make Happy Kipling world at
any one of the four pop up booths across the capital. There the
specialist Youre Sew Kipling team will introduce customers to
the playful new line and guide them through their personalisation:
from selecting their bag to monogramming their bespoke piece.
When & Where
7th 9th March Westfield White City
14th 16th March Stratford Westfield
21st 23rd March Brent Cross
28th 30th March Bluewater , Essex

STEP 2 Select your thread

(FRI-SUN)

STEP 3 PICK WHAT YOU WANT TO WRITE

Get your Kipling pouch for only 5

and monogram it for free

& YOUR FAVORITE TYPEFACE

STEP 4 LET YOUR BAG DO THE TALKING!

www.kipling.com

www.kipling.com

MONKEY

MONEY

About Kipling
At Kipling theyve been playing by their own rules since 1987. Their hometown Antwerp, iconic monkey and
crinkled nylon define the brand and make it unique. Kipling plays a part in the everyday life of more than
35 million women in 67 countries. Every minute Kipling sells 25 practical and fashionable bags worldwide
which equates around 7 million bags per year.
Kipling is proud to be part of the VF corporation, global leader in branded lifestyle apparel
with more than 30 brands including The North Face, Wrangler, Timberland, Vans, Lee and Nautica.

#Youresewkipling
#kiplingofficial

www.kipling.com

CHOOSE YOUR POUCH COLOUR

WHERE: Westfield White City

Westfield London Shopping Centre,
Ariel Way, London W12 7GD

When: 7-8-9 March 2014

www.kipling.com

Your SEW Kipling

Event photographs and movie

Spark your City

Logo and branding

Helena Christensen Collaboration

Logo, branding, catalogue, pos, press release, advertsing and packaging

S H O P AT k i P l i n g . c O m

Nathalie Joos Collaboration

Logo, branding, pos, advertising and invitation

SAVE THE DATE

13 MARCH 2014
Official press launch Kipling x Natalie Joos

Kipling and Natalie Joos are proud to present

their exclusive travel collection and invite you
to a happy celebration in true New York style.
Formal invite will follow!

Nathalie Joos Collaboration

Event photographs and picture viewer

Kipling Preview event

SPRI

FESTIVAL

SPRING 2015

Richard

KIPINLGIN20G15

THE ARENA

SPR

FESTIVAL

BAND STAND

THE BIG CHILL

MOCK SHOP

July
15-16

GOODYBAG
WALL

THE BIG CHILL

Jurgen &
Ghislaine

Macey
STRATEGY

MARKETING AND
DIGITAL ACTIVATION

Featuring

Vincent Vermeulen

#KIPLINGMAKEHAPPY
(INSTAGRAM AREA)

ENTRANCE

WELCOME
TO ALL OUR
KIPLING GUESTS

FROM 16:30 - 18:00

OLIVIA MOUILLE
Reinald Bijl
Laurain Engel
KeVIN Yeung

BRAND/TRENDS/CONCEPTS

THE POP UP SHOP

Please ask a member of the CREW if you need

any help during the day.

KIPLIG N20G15

UP TO YOU & GET UP & GO

SPRIN

FESTIVAL

Plus l
specias...
guest !!
YOU

July
15-16

STAMP
CARD

ING
KIPL
ING 2015
SPR

FESTIVAL

July
15-16

Receive a stamp after every presentation and hand in the

complete card to receive your preview gift at the Goodybag Wall!

HE

MAIN STA

E BIG CHIL

TH

UP

SHOP -

E A RE NA

GE

TH

AGENDA
TUESDAY 15TH JULY

Hotel - Femina

Dress code: Jazz, Bow ties and pearls

WEDNESDAY 16TH JULY

9:30 13:00
9:30 13:00
9:30 13:00
13:00 14:00

Workshops Field Sales

Workshops Key Accounts
Workshops Distributors
Goodbye lunch

Hotel - Eventroom 6 (Basement)

Hotel - Eventroom 3 (1st floor)
Hotel - Senator (4th floor)
Hotel - Summer Garden

STATION BERLIN | Luckenwalder Strae 4-6 |10963 Berlin | Germany

ELLINGTON | Nrnberger Str. 50-55| 10789 Berlin | Germany

R S PAC
N FO
E

Hotel - Femina

Party

IG

Entertainment

22:30 1:00

PR

ES

22:00 22:30

SHOP -

S TO R Y

Hall 5 - Station Berlin

Hotel - Foyer (1st floor)
Hotel - Femina (1st floor)

CT

Kipling festival with food stands

Aperitif & Appetizers
Celebration dinner

DU

UP

12:00 18:00
19:00 20:00
20:00 22:00

T HE PO
P

TINA D &
GWENDAvV

THE P OP

THE MAIN STAGE

& THE POP UP SHOP

THE MAIN STAGE

MOCKSHOP PRODUCT STORY

& DESIGN FOR RETAIL SPACE

July
15-16

July
15-16

MAIN STAGE

THE ARENA

ANNIK & JULIE

PIROTTE GOOSSENS

MAP

KIPNGLIN20G15

KIPLING

FESTIVAL

Spring 2015 branding and event materials, music festival theme

Kipling Preview event

instagraamll
w

Spring 2015 branding and event materials

pimp daey
monk

how to

te

ep

te

Have
fun !!

grab a friend

st

Dress up
in some props

ep

te

strike a pose

te

upload to
instagram using
# kiplingmakehappy
Have
fun !!

choose
your own space

ep

st

guide

get your
creativity out

pimp me up!

Kipling Preview event

Spring 2015 event photography

Kipling kids footwear

Seasonal campaign photoshoot concept and management

INFO ARWY T +32 (0) 14 25 76 30

kids only_210x270mm.indd 1

18/12/12 16:26

Kipling Back to school

Summer 2014 campaign photoshoot concept and management, branding, brochure and pos material.

Kipling Back to school

Summer 2014 campaign Harrods London

Kipling Back to school

School colour!

of

SUMMER 2015

Summer 2015 campaign photoshoot concept and management and branding

Kipling Back to school

Digital website and crm newsletters

Kipling Friends

CRM logo, branding, Press release, pos and website

ALWAYS MAKING YOU SMILE

PRESS RELEASE FOR IMMEDIATE RELEASE

The new loyalty program

from Kipling
Kipling keeps innovating with its new loyalty
programme that will turn customers social media
interaction into rewards.
Since its creation, innovation has been in Kiplings DNA. In 1987, Kipling developed the Kipling
Society, the fan club that was the brands rst CRM tool. Since then, the Kipling customer has
always been regarded as the #1 inspiration for change. Fast-forward to 2014, the Antwerp
based brand is re-inventing its traditional loyalty programme by providing a multichannel
engagement combined with a strong social media interaction.

How will the programme work?

Its easy to join the Kipling Friends programme. Customers register online (kipling.com)
or in Kipling stores via an iPad and obtain a 10% discount welcome voucher.
For every 1/ 1 spent the Kipling friend will receive 10 smile points.
Additionally, if customers like, share or comment on a product via Kiplings social
media channels, their loyalty cards will automatically be topped with extra smile points.
For every 1000 smile points acquired a 10/ 10 discount is received.
Consequently the Kipling Friends programmme allows customers to save and redeem
points simutanouslely online and ofine. As well as the extra discount vouchers, Kipling
will surprise the Kipling ambassadors
with free collector items and other happy presents.
Across all different channels, Kipling intends to create engagement
and a regular conversation with their customers.

As part of the new Kipling Friends loyalty

programme, a complete contact strategy was
worked out, with the prole and behaviour of the
customer taken as its starting point: fewer
aggressive discounts, more genuine loyalty and
conversation campaigns. We achieve this both
online and ofine in the store, in the web shop
and via social media.
Jrgen Derycke, Kiplings Digital manager
Kiplings loyalty programme will continue to develop in early 2015 with the launch of a Facebook application,
designed to create Kipling Friends for life.
Supported by a strong social media and in-store campaign, Kipling Friends will be launched on 1st October
2014 in 24 Kipling shops and online (kipling.com).

Did you know?

Kipling is sold in 67 countries.
Every 2 seconds a Kipling bag is sold.
35 million women have bought Kipling since 1987.
For press and interview requests, please contact: Silvia_Pereira@vfc.com

Photography

Kids

Photography

Weddings, christenings and communions

Photography

Communion

Photography

Music

Photography

Music portrait

T H A N KYO U

EMAIL: tia79design@gmail.com
ADDRESS: 40 Vere Road, Blackwood, Lanark, South Lanarkshire, ML1 9RS
TEL: UK 01555894422 BELGIUM 0032498187016