Abhijit Chatterjee Email: abhijit_chatterjee@rediffmail.

com

Seeking senior managerial assignments in Profit Centre Operations, Sales & Marketing, Business
Development, Strategy Planning with a frontline organisation in the IT industry.

Professional Synopsis

 Over 15 years’ experience in the areas of Strategy Planning, Business Development, Sales & Marketing
and Key Account Management across industry verticals.

 Currently associated with Almoayed Group, Bahrain as Asst General Manager (Enterprise &
Banking Solution) and leading company-wide initiatives for Business Development for Microsoft
Dynamics( Navision),Sage ERP, Cognos BI and several other Enterprise & BFSI (Banking
software) solutions across GCC and India

 Proven expertise in strategic planning, market plan execution, with skills in business development, product
promotion, competitor and market analysis, and targeted marketing.

 Proven track record of increasing revenues, strategy implementation for deeper market penetration and
expanding market share.

 A dynamic leader with excellent communication and relationship management skills; proven abilities in
exceeding business targets consistently across assignments and thereby adding to the revenue growth.

Core Functional Strengths

Strategy Planning/ Retailing

 Establish goals, short term and long term budgets, forecasts and developing business plans for the
achievement of these goals.
 Actively involved in business planning and monitoring performance of the team.
 Establishing start-ups from scratch after in-depth study of market dynamics, demand and supply scenario
as well as detailed profitability calculations.
 Participating in tender/ bids, giving presentations to clients, discussing negotiations and finalizing the
deals.

Business Development
 Identify and develop new streams for long-term revenue growth and maintaining relationships with
customers to achieve repeat/ referral business.
 Conduct competitor analysis by keeping abreast of market trends and competitor moves to achieve market
share metrics.
 Utilise the public information and personal network to develop marketing intelligence for generating leads.
 Lead, train and motivate teams ensuring positive contribution to the company.

Sales & Marketing

 Develop marketing strategies to build consumer preference and drive sales volumes through channels.
 Evaluate marketing budgets periodically including manpower-planning initiatives and ensure adherence to
planned expenses.
 Provide direction to execute promotions/launches in sync with regional characteristics.
 Monitor and keep collections under control, and ensure timely recovery of outstandings.

Key Account Management

 Initiate and develop relationships with key decision-makers in target organisations for business
development. Track and resolve critical issues.
 Identify prospective clients from various sectors, generate business from the existing, thereby achieve
business targets.
 Evolve market segmentation & penetration strategies to achieve targets.
 Build and sustain healthy relations with clients to ensure repeat / referral business.
 Career Highlights
Since November’07 with Almoayed Group, Bahrain as Asst General Manager-Enterprise & Banking
Solution
An IT solution giant in the Gulf region

 Joined to head their software solution business with a steering role of refining the Business
Development activities for entire GCC and setting up several practices (like Microsoft Navision; IBM
FileNet; SharePoint; Adobe) across pan GCC and India. This included hiring (both sales and pre-sales,
implementation consultants); choose our focus market, aligning with Add-on solutions partners.

 Currently manage 3 LOBs with 4 Business Head reporting with a complete team size of 35. LOBs are:

o Enterprise LOB: Deals with ERP (MS Dynamics NAV, Sage);CRM (SalesLogix, MS CRM);
SharePoint; Content Management (IBM FileNet, Oracle Stellent); Enterprise Asset
Management (DataStream, Maximo); e-Form solution (Adobe LiveCycle) and Balance
Score Card consulting
o BFSI LOB: Deals with solutions for Core Banking; Trade Finance; Treasury; Asset
Liability Management; Anti Money Laundering; Risk and Basel-II; Internet Bank
solution
o System LOB: Deals with providing solutions for infrastructure like Server, Storage (IBM,
SUN);Virtualisation (VmWare); Clustering; IT Security & Consulting (BCP, PT, VT); DR
Site set up and Replication Solutions (Double Take)

 Manage the business with target oriented set up. Have been successful from 1qtr till date on achieving
numbers with GP, NP targets.
 Follow a Friendly but Firm Leadership approach
 Carry sales target of 3 MN BHD ( APPROX 10 MN $)

August’05 to October’07 with All e Technologies Pvt Ltd., Noida as Head-Business Development
A Gold Certified, Inner Circle & President Award Winner (in entire APAC region), India’s No#1 partner with
200 Navision consultants

 Joined as the Head Business Development with a steering role of growing market share for their
domestic business.

 Led vertical solution based sales strategy on verticals like construction & real estate, paint &
chemicals, apparel, food processing, online travel booking that All e has developed. Also expand
growth thru horizontal focus.

 Manage a team of 4 BDM/2 Presales consultant

 Work with number of communication companies and initiated e-DM, Teaser Campaign to increase
awareness on vertical solutions

 Build partner model in SriLanka, GCC.

 Align with Microsoft & organise events, close group interaction and road shows

 FY`07 budget INR 10.00 crores (USD 2.2 million). Achieved by Oct’07 4.8 crores (This includes the
biggest order that All-e bagged from domestic market for INR 1.66 crore).

Jan’03 to July’05 with PRICOL Technologies Pvt Ltd, New Delhi as National Business Manager
A wholly owned subsidiary of PRICOL Ltd., leading firm in IT Solutions & Engineering Services
≈ Joined as the organisation’s first employee, with a steering role in leading the successful start up of the
North, East and Central India operations.
≈ Involved in Business Development for complete Engineering Design Services activities for transportation
vertical like Auto styling & Industrial Design, Benchmarking, Creation of Class A surface model, Design
visualization (Alias, Maya, Navigator), Ergonomic Study & CAE
≈ Involved in Business Development for IT Solutions (STING-a corporate performance management
tool & e-Procure-a supply chain management tool), ERP Solutions & software products
≈ Spearheading a team of 4 frontline sales & a team of 7 industrial designers for achieving business growth
through innovative Mapping, Customer Contact Program (CCP) and Database Marketing.
≈ Serving as Single Point of Contact for the entire automotive industry in India and creating PILOTS for
prospects by constantly coordinating with design/development team
≈ Actively engaged in developing and managing partner for CFDesign product, a CFD software.
≈ Involved in all the ongoing engineering design projects with automotive major in India (Mahindra, Ashok
Leyland, Eicher Motors, TAFE, Tata Motors, GMI etc)
≈ Adopted on-site/off-shore strategies to compete with International major
≈ Profitable from day one
≈ Consistently surpassed pre-defined business targets. Achieved:
o INR 73,00,000 against INR 70,00,000 in FY04
o INR 1.15 crores (by 2nd Quarter) against INR 2 CRORE FY05

July’97 to Dec’03 with Nordson India P Ltd., New Delhi as Sales Manager
(Wholly owned subsidiary of Nordson Corp., USA. Global market leader in precision dispensing system)

≈ Trained formally at various Nordson locations (Atlanta, Chicago, Amherst-Cleveland) in USA, Malaysia and
Singapore, and subsequently taken on board as the first employee of Nordson India, New Delhi Regional
Operations.
≈ Led a team of 4 sales engineers & 3 commission agents (Bangladesh, Nepal & Pakistan) for the Territorial
Sales in the assigned region (Delhi, Uttar Pradesh, Rajasthan, Haryana, Himachal Pradesh, Punjab,
Jammu-Kashmir, West Bengal, Orisa, Bihar, Madhya Pradesh and all North Eastern States).
≈ Worked closely with OEMs across industry verticals like Automotive, Packaging, Fiber Optic, CD
manufacturing, Electronics, Non Woven and Converting.
≈ Also responsible for the business development in Pakistan, Bangladesh & Nepal.
≈ Consistently surpassed pre-defined business targets. Achieved:
o USD 428,000 against USD 400,000 in FY00
o USD 429,000 against USD 380,000 in FY01
o USD 526,000 against USD 480,000 in FY02
o 82% of the Business target of USD 600,000 FY`03 at the time of leaving

July’92 to June’97 with OTIS Elevbator & Escalator Co. India P Ltd., New Delhi as Area Sales
Manager
(World’s No. 1 Elevator & Escalator Company)

≈ Worked with a team of 7 for the Direct Sales in Delhi & lead generation by closely working with the
builders, architects & consultants.
≈ Handled Sales in Rajasthan and Jammu through commission agents. Achieved sale targets by providing all
marketing inputs including inputs to participate in government tender.
≈ Managed business development activities in Gwalior, Bhind and Morena by carrying out an area to sales
ration study, countering the low price competitor’s offer with technology based selling, organizing get
together (builders, architects etc) to promote new product line.
≈ Played a key role in setting up of area service office at Gwalior.
≈ Known for adopting a stepped up approach to introduce the OTIS 2001 line of product to architect’s forum.
≈ Adopted strategy to attend to the growing demand of elevators with ‘no machine room’ to the high net
worth geographic location.
≈ Successfully managed key government clients like AWHO, MES, AIR, PWD, RSBCC, RSEB and JDA.
≈ Liaised effectively with a host of building consultants, architects and large projects like ANSAL, DLF and
UNITECH.

Academic Credentials

 PGDBM (Part Time) from Birla Institute of Management & Technology, Delhi in 1995 (Secured 1st Division).

 B.E. (Electrical) from Regional Engineering College, Bhopal in 1992 (1st Division).

Personal Details

Date of Birth : 20th March 1969

Contact Details : Room No.12, Mannai House-II
Road No. 4020, Juffair, Manama
Kingdom of Bahrain
 Mobile: +973 39665402
References : To be furnished upon request