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Quiz Start Time: 10:00 AM
Question # 1 of 25 ( Start time: 10:00:10
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During which stage of new product development does the firm consider profitability?
Select correct option:

Idea generation

Business analysis

Product development

Compatibility research

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Question # 2 of 25 ( Start time: 10:00:48
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Which of the following number refers to the Universal marketing functions?
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Seven

Eight

Nine

Ten

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Question # 3 of 25 ( Start time: 10:01:15
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Which of the following environment includes forces that create new technologies, creating
new product and market opportunities?
Select correct option:
Societal environment

Cultural environment

Technological environment

Natural environment

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Question # 4 of 25 ( Start time: 10:01:51
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Sale is decreasing due to substitute product, this statement related to which one of the
following research?
Select correct option:

Causal research

Observational research

Experimental research

Survey research

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Question # 5 of 25 ( Start time: 10:02:11
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People vary in their emphasis on serving themselves versus serving others reflects which of
the following views?
Select correct option:

People’s views of themselves

People’s views of others

People’s views of organizations

People’s views of societies

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Question # 6 of 25 ( Start time: 10:03:20
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All of the following are major steps in developing new products EXCEPT:
Select correct option:

Test marketing

Evaluation of competitors

Business analysis

Idea generation

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Question # 7 of 25 ( Start time: 10:03:37
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Which one of the following represents large growing kid and teen market?
Select correct option:

Baby boomers

Generation-X

Generation-Y

Echo boomers

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Question # 8 of 25 ( Start time: 10:04:24
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Defining the problem and research objectives; developing the research plan; collecting
information; analyzing the information; and presenting the findings, these are steps of which
of the following steps?
Select correct option:
Marketing survey

Marketing intelligence

Marketing research

Marketing study

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Question # 9 of 25 ( Start time: 10:05:15
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Companies should set up systems that _____ customer to complain.
Select correct option:

Discourage

Encourage

Do not allow

None of the given options

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Quiz Start Time: 10:00 AM
Question # 10 of 25 ( Start time:
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10:05:29 AM )
Orders can be submitted by which of the following ways:
Select correct option:

By mail or telephone

Through salespeople

Via computer

All of the given options

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Question # 11 of 25 ( Start time:


Total Marks: 1
10:05:43 AM )
Which of the following sets refers to the sequence of marketing management functions?
Select correct option:

Control – implementation – market planning

Market planning – control – implementation

Implementation – control – market planning

Marketing planning – implementation - control

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Question # 12 of 25 ( Start time:
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10:06:10 AM )
If a company raises its price per unit, but keeps total fixed cost and variable cost per unit the
same, the break-even point will be lower.
Select correct option:

True

False

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Question # 13 of 25 ( Start time:
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10:06:46 AM )
Management at Happy Motors must decide what mix of compensation elements to offer their
sales force. Which of the following is NOT one of the four basic types of compensation plans?
Select correct option:

Straight commission

Straight salary
Salary and commission

Commission and bonuses

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Question # 14 of 25 ( Start time:
Total Marks: 1
10:07:15 AM )
Personal selling tries to achieve three general goals: finding prospects, convincing prospects
to buy. Select another goal of personal selling from the following:
Select correct option:

Being aware of competitors' sales activities

Depending on one-sale customers

Avoiding repeat sales

Keeping customers satisfied

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Question # 15 of 25 ( Start time:
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10:07:45 AM )
An arrangement in which a supplier grants a dealer the right to sell products in exchange for
some type of consideration is:
Select correct option:

Wholesaling

Retailing

Franchising

Warehousing

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Question # 16 of 25 ( Start time:
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10:08:56 AM )
Economic factors focus on which one of the following concepts?
Select correct option:

Level of economic development

Bureaucracy

Behavioral pattern

Stability of government

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Question # 17 of 25 ( Start time:
Total Marks: 1
10:09:24 AM )
In the Boston Consulting Group approach, which one of the following is a measure of company
strength in the market?
Select correct option:

Relative market share

BCG matrix

Business portfolio

Market growth rate

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Question # 18 of 25 ( Start time:
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10:09:58 AM )
Maslow has a list of human needs from the most pressing to the least pressing. They include
all of the following EXCEPT:
Select correct option:
Physiological need

Safety need

Need recognition

Self-actualization

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Question # 19 of 25 ( Start time:
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10:10:55 AM )
Which one of the following reflects customer markets?
Select correct option:

Open markets

Fixed price markets

Stock markets

Reseller markets

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Question # 20 of 25 ( Start time:
Total Marks: 1
10:11:08 AM )
Which one of the following stage of the product life cycle generates most sales revenue for
the firm?
Select correct option:

Introduction

Growth

Maturity

Decline

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Question # 21 of 25 ( Start time:
Total Marks: 1
10:11:58 AM )
A company can increase its business in four ways. Which is not one of these ways?
Select correct option:

It can add new product lines, thus widening its product mix.

It can lengthen its existing product lines.

It can add more versions of each product and thus deepen its product mix.

The company can discontinue some of its lines.

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Question # 22 of 25 ( Start time:
Total Marks: 1
10:12:44 AM )
A change in an individual's behavior prompted by information and experience refers to which
one of the following concept?
Select correct option:

Learning

Role selection

Perception

Motivation

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Question # 23 of 25 ( Start time:
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10:13:15 AM )
The fact that organizational customers purchase products to be used directly or indirectly in
the production of goods and services to satisfy customers' needs. This situation shows which
of the following demands?
Select correct option:
Joint

Derived

Inelastic

More fluctuating

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Question # 24 of 25 ( Start time:
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10:14:45 AM )
Anything that can be offered to a market for attention, acquisition, use, or consumption and
that might satisfy a want or need refers to which one of the following concepts?
Select correct option:

Product

Price

Place

Promotion

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Quiz Start Time: 10:00 AM
Question # 25 of 25 ( Start time:
Total Marks: 1
10:15:05 AM )
Three key issues associated with initiating price changes are, the circumstances, the tactics
and:
Select correct option:

Sales targets

Bad publicity

Stock levels

Competitor reactions
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