Pathfinder of Tourism in Malaysia

UNIVERSITI TEKNOLOGI MARA SHAH ALAM

FACULTY OF INFORMATION MANAGEMENT

Master of Library Science (IM772)

Business information Sources and Services (MLS733)

ASSESMENT:
Pathfinder of Tourism in Malaysia

PREPARED BY:
NURUL SYAHIDAH BINTI JAMALUDIN (2013146849)
NOOR HAYATI BINTI MOHAMED (2013789623)

PREPARED FOR:
ASSOC. PROF. DR. WAN AB. KADIR BIN WAN DOLLAH

June 30, 2015

Pathfinder of Tourism in Malaysia

Acknowledgement

In the name of Allah S.W.T. most gracious, most merciful...

Assalamualaikum w.b.t..
May Allah bless all the readers for this project.

Alhamdulillah, thank to Allah, my partner and I will finally able to finish up our
project of the Business Information Sources and Services (MLS733) although the
time constrains and other circumstances. Special thanks to our precious lecturer,
Assoc. Prof. Dr. Wan Abdul Kadir bin Wan Dollah for all information, willingness,
kindness and guidance in helping us while doing this project.

Assoc. Prof. Dr. Wan Kadir has plays an important role in completing this final
project. Without his guidance and advice, all that we can say is, we will be
completely hopeless. May Allah will able to reciprocate his kindness towards us.

Not forgotten about our beloved parents and friends that always giving moral
supports when we are facing with the obstacles during completed this task.

At the end, we finish up this project successfully on the date line that has
been given. Hopefully, our kind lecturer can accept it and can satisfy with it at all.
We hope we successfully achieve a good grade in this subject. There is no words
that can describe how relieve we are when we are able to finish this project. Again,
thanks to all that have helped us through this hard time.

Nurul Syahidah Jamaludin | Noor Hayati Mohamed

Pathfinder of Tourism in Malaysia

TOURISM IN MALAYSIA
What is tourism?
Although many of us have been "tourists" at some point in
our lives, defining what tourism actually is can be difficult.
Tourism is the activities of people travelling to and staying
in places outside their usual environment for leisure,
business or other purposes for not more than one
consecutive year. Tourism is a dynamic and competitive
industry that requires the ability to adapt constantly to
customers' changing needs and desires, as the customers
satisfaction, safety and enjoyment are particularly the
focus of tourism businesses.

TYPES OF TOURISM IN MALAYSIA

Pathfinder of Tourism in Malaysia

CULTURAL
TOURISM

ADVENTURE
TOURISM

BEACH TOURISM

MEDICAL
TOURISM

AGRICULTURAL
TOURISM

CULTURAL TOURISM
Malaysia boasts a stunning number of impressive cultural sites
worth visiting, including five UNESCO World Heritage Sites. From
the historic buildings of Georgetown on Penang and the Chinese,
Indian, Portuguese, Dutch, and British legacies in Melaka
(Malacca) to the tea plantations of the Cameron Highlands and
the charming colonial architecture hidden beneath Kuala Lumpur's
sky-scraping towers, the majority of Malaysia's popular cultural
sites are located on the Malay peninsula (West Malaysia).
ADVENTURE TOURISM
Leaving the beach resorts behind, Malaysia's wild jungles,
volcanic peaks and fabulous national parks make this country an
adventure destination to get anyone's blood pumping.
Opportunities for hiking, jungle trekking, rock-climbing and wildlife
expeditions abound. Try tracking elephants in Taman Negara,
chasing orang-utans near Sabah and Sarawak on Borneo or
searching out Malaysia's very own legendary Bigfoot in Endau-

MEDICAL TOURISM
Malaysia has become a prime destination for medical tourists
seeking safe and affordable medical attention. Medical tourists in
Malaysia
can
avail
themselves
of
English-speaking,
internationally-trained doctors and modern facilities operating
under internationally-recognized quality standards, stringently
enforced by the country's Ministry of Health.

Pathfinder of Tourism in Malaysia

BEACH TOURISM
Just as many of the world's most attractive beaches lie within
Southeast Asia, a large proportion of Southeast Asia's most
stunning stretches of seaside sand lie within Malaysia.

AGRICULTURAL TOURISM
Malaysia's agricultural diversity has lent itself well to growing
numbers of tourists seeking to cultivate an understanding of
Malaysia's variety of soil-bred commodities. Many travel agencies
offer tours to oil palm estates, rubber plantations, fish farms and
fruit orchards where visitors can taste various exotic crops

MALAYSIA TOURISM LEADER

DATO' SERI
Salutation
Dato' Seri

MOHAMED NAZRI ABDUL AZIZ

Full Name
Mohamed Nazri bin Abdul Aziz (15 May 1954)
Designation
Menteri Pelancongan Dan Kebudayaan Malaysia
Affiliation
Kementerian Pelancongan Dan Kebudayaan Malaysia / Ministry
Of Tourism And Culture Malaysia
Telephone
03-8891 7001
E-Mail
mohamednazri@motac.gov.my
Mailing Address
Kementerian Pelancongan Dan Kebudayaan Aras 18 No. 2
Menara 1, Jalan P5/6 Presint 5 Pusat Pentadbiran Kerajaan
Persekutuan 62200 Putrajaya

Pathfinder of Tourism in Malaysia

THE FOUNDER OF EMKAY GROUP

MUSTAPHA KAMAL BIN ABU BAKAR

EMKAY Group founder, Tan Sri Datuk (Dr) Haji Mustapha Kamal
bin Haji Abu Bakar

He started his career as a government civil servant serving in

the district offices in Selangor.

He made his debut in the corporate world as the General

Manager of Shah Alam Properties Sdn Bhd, a subsidiary of
Kumpulan Perangsang Selangor Berhad and then the sole
investment holding and Management Company for the State of
Selangor.

M K Land Holdings Berhad is a Malaysia-based company

engaged

in

investment

holding

and

the

provision

of

management services.

It has 23 subsidiaries, including BML Management Sdn. Bhd.,

Bukit Merah Resort Sdn. Bhd., Dominant Star Sdn. Bhd., M K
Development Sdn. Bhd., Prominent Valley Berhad, Saujana
Triangle Sdn. Bhd. and Paramount Innovation Sdn. Bhd., among
others.

Pathfinder of Tourism in Malaysia

INTERNATIONAL TOURISM LEADER

SINGAPORE TOURISM FIGURE
YEOH SIEW HOON

Yeoh Siew Hoon is a passionate advocate in the tourism

industry
The editor-at-large for SHY Ventures and founder and editor of
Web In Travel (WIT)
She was recognised as the Tourism Entrepreneur of the Year in
the Singapore Experience Awards 2014.
Yeoh is also an established speaker and facilitator at travel
industry events and a published author.
With almost 30 years of experience in the travel industry and
expertise in media and marketing, Yeoh is responsible for many
firsts in Singapore, including the founding of Web In Travel
(WIT) in 2005.
One of Asia's most respected travel editors and commentators;
she knows the ins and outs of the travel business especially
after covering the travel industry for more than two decades.
Charismatic and dynamic

Pathfinder of Tourism in Malaysia

PATA YOUNG TOURISM ENTREPRENEUR

RYAN SANDERS

The winner of the 2010 PATA Young Tourism Entrepreneur Award

in the 2010 Tourism Industry Awards
Ryan started developing the business plan for Haka Tours while
working in the UK
After 18 months of planning, Haka Tours launched in mid-2007
Based out of Christchurch, Haka Tours focuses on affordable,
flexible and action packed adventure experiences and snow
tours throughout New Zealand
Customers can pre-book a range of activities and upgrade
options online to customise their tour
Social media and video marketing campaigns are used to costeffectively market the business internationally
Haka Tours now employs eight staff with annual turnover in
excess of $1 million
Earlier this year Ryan purchased Haka Lodge, a 10 bedroom
lodge in Christchurch

Pathfinder of Tourism in Malaysia

TOURISM IN MALAYSIA
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Pathfinder of Tourism in Malaysia

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Pathfinder of Tourism in Malaysia

Speech
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Pathfinder of Tourism in Malaysia