Teresa (Terry) Splain

646.831.6388| tsplain220@gmail.com | New York, NY 10003

Eighteen years of experience as a versatile retail executive career at Macys Merchandising Group, with an earlier background as a
retail buyer at Belk Stores Services with a proven track record of consistently maximizing sales and margin.

STRATEGIC BUSINESS DRIVER

Results oriented business development professional strategically creating, analyzing, maximizing and expanding existing
and emerging businesses.
Developed strategies to maximize product sell-through at highest natural margin.
Analyzed product performance, reviewed and modified business strategies meeting annual financial targets and impacting
future development.

WELL-ROUNDED EXECUTIVE
Decisive and successful leader proficient at leading and developing associates through succession planning and employee
development with an eye towards legacy building.
Resourceful team player possessing outstanding interpersonal and communication skills.
Thrives in a fast-paced multi projects environment consistently meeting deadlines while maintaining high professional
standards.
Fresh thinker in meeting a businesss changing needs.

SPAN OF EXECUTIVE EXPERTISE

Leadership/Team Building
Strategic Planning
Strategic Analysis

Brand Development, Implementation and Expansion

Profitable Product Cost Structure & Pricing Strategies
Balanced P&L Management

EXECUTIVE CAREER PROGRESSION & BUSINESS IMPACT

MACYS MERCHANDISING GROUP | New York, NY
Macys Sourcing Division for Private & Exclusive Brands

1997 2015

BRAND DIRECTOR (2010 2015)

MERCHANDISE MANAGER (2005 2010)
MERCHANDISER (2000 2005)
ASSOCIATE MERCHANDISER (1997 2000)
Partnered with GVP Product Directors on dual P&L accountability for wholesale and retail sides of the business with retail sales
of $500M+, cost shipments of $300M for 29 private Accessories, Jewelry and Footwear brands sold exclusively at 680 Macys
Department Stores and through Macys.com.
ENTERPRISE LEADERSHIP

Reporting to SVP Center Core was part of a team to build and strategically position Macys private brands accessories and
footwear as a key point of competitive differentiation and growth engine for Macys.
Business penetration of 20% and planned 3-year growth contribution of 40%.

DIRECT ORGANIZATIONAL LEADERSHIP

Successfully led a team and developed a team of eleven.
Effective a holding others accountable for exceeding customer needs and understanding the needs of the business

Teresa Splain | 646.831.6388 | tsplain220@gmail.com

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PRIVATE BRAND PORTFOLIO EXPANSION

Collaborated with SVP and Product Teams to launch of 21 Accessories, Jewelry and Footwear departments, fueling growth
of 43% and 200 BPS margin improvement over a 5-year+ period.
Developed 3-year strategy projected to deliver additional growth of 40%+ through category expansions and power-brand
focus capturing fashion, millennial, wear-to-work, traditional and Hispanic customer segments.

E-COMMERCE LAUNCH & DEVELOPMENT

Partnered with Merchant and Product teams to build channel from $0 to $45M with projected 3-year tripled growth.
Leveraged Omnichannel capabilities to pre-assort buys in order to identify specific on line opportunities, resulting in
greater online/in-store congruency and maximization of inventory across channels.

BUSINESS INNOVATION
Member of a cross functional team that transformed a deteriorating sterling silver business, with a singular promotional
strategy focus and double-digit negative growth trajectory, to a fully branded business with cohesive merchandise
collections.
Built 5-brand+ portfolio, with private label penetration of 40%, to double revenue growth and deliver margin gain of 150
BPS.

SHARPENED COST FOCUS

Implemented a costing template allowing Product Managers to better manage cost of goods building the appropriate spa
enabling Center Core to achieve topline vendor margin 4 consecutive years.

LOCALIZED ASSORTMENT STRATEGIES

Leveraging customer insights, championed merchandising shift to develop differentiated, customer-relevant regional/store
assortments to meet U.S. market demands.

EARLIER BUYER EXPERIENCE (1984 1997)

Buyer Better Separates & Collections, Tommy Hilfiger & Lauren Ralph Lauren. During my tenure at Belk Stores Services I assumed
increasing levels of buying responsibilities during various promotions in recognition of my management skills and continued operational
effectiveness.

SPECIAL RECOGNITION
Award winning executive receiving awards at Macys and Belk Stores Services including; Macys Top Performer Award for business
results. Belk Stores Award of Excellence for outstanding business results and humanitarian service and Pacesetter Award for business
results.

EDUCATION
LIM College| Associates Degree Fashion Merchandising