Académique Documents
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On
Tourism Industry of Liza World Travels
Business Opportunities for Norway
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Management Universe
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award of the degree of
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Country Study Report on Tourism Industry of Norway Business
Opportunities for Liza World Travels is the bonafide work of
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Preface
This report is respect to presentation of Norway country.
It is confidently believed that it will furnish them. The necessary number and
variety of exercise for essential to successful instruction.
While here we encounter the comparison of tourism sector between two
countries.
The example in each article has been carefully graded. In each article the
number of examples presented is made to depend upon the difficulty and
importance of particular subject presented.
Acknowledgement
We forward our special thanks to faculty guide Prof. Latika Karnani of ITM
Universe for guiding us in Global Country Study report. The valuable
suggestions of the faculty member during the course of our project work gave
us the inspiration to achieve our goal. The shape that project has been taken is
due to judicious guidance, encouragement and help of guide. We express our
gratitude to our Institute (ITM Universe) and other faculty members of MBA
department, who has been guiding us in this path step by step and made our
path really simple to get through.
Table of Contents
1.Summary of Part 1
In the Global Country Study Report on Tourism Industry of Norway Business
Opportunities for Arunachal Pradesh we have seen Indian tourism is the
temporary, short-term movement of people to destination outside the places
where they normally live and work and their activities during the stay at each
destination. It includes movements for all purposes. India is poised to emerge
as the 2nd fastest growing (8.8%) tourism economy in the world over 2005-14
according to the World Travel &Tourism India is now recognized as a year round
destination According to World Tourism Organization estimates, India will lead
in South Asia with 8.9 million arrivals by 2020.
Norway has implemented a system where destinations can get environmental
certified at a national level. But Norwegian sustainability goes beyond systems
and certifications. Enjoying nature and the outdoors is considered a national
pastime, and this is reflected in the peoples attitude towards conservation and
use of the wilderness. As of August 2014 no less than 7 percent of mainland
Norway is made up of 37 national parks, and all told almost 17 percent of
mainland Norway consists of protected areas in one form or another, not
counting Svalbard. This is in accordance with the goals set by the International
Union for Conservation of Nature (IUCN). Access to protected areas is for the
most part still allowed, however, due to Norways right of access-law that gives
everyone the right of free access in the countryside.
In our Global Country Study Report on Tourism Industry of Norway Business
Opportunities for Arunachal Pradesh part-1 we have seen the following thing
point which were covered in our report:-
India Norway RelationsBeginning with the first official contact on 21.2.1947 through a telegraphed
message from Foreign Minister Halvard Lange to Indias Special Envoy V.K.
Krishna Menon in Stockholm confirming the Norwegian governments in
principle agreement to establish bilateral relations, India and Norway have had
cordial and friendly relations. The two countries respect each other for
commonly shared values such as democracy, human rights and rule of law.
In recent years, both countries have been increasingly tapping bilateral
economic and technical complementarities.
There have been regular exchanges of high level visits between the two
countries. Visits from the Norwegian side during the last three years have
included those of Prime Minister Jens Stoltenberg in early February 2010 for the
Delhi Sustainable Development Summit (DSDS); Minister of Agriculture and
BILATERAL TRADE RELATIONS WITH INDIA AND NORWAYIn 2005 bilateral trade between India and Norway reached 413 million US
dollars. This represents a 30% increase compared to the numbers in 2004.
Norway would like to see a further strengthening of trade with India, says the
Norwegian Minister of Trade and Industry Mr Dag Terje Andersen.
During my meeting with the Indian Minister of Commerce and Industry, Kamal
Nath, in November, I hope to promote a free trade agreement between EFTA
(Iceland, Norway, Liechtenstein, Switzerland) and India, says Minister
Andersen.
Increased internationalization is a priority of the Norwegian government and an
important part of the industrial policy. Norway depends upon trade in order to
sustain the high levels of welfare and value creation. With regard to India this
implies strengthening and expanding economic cooperation, says Minister
Andersen.
A free trade agreement between the EFTA countries and India will open up for
increased trade between India and Norway by decreasing and eliminating
customs duties and other barriers to trade, says Minister Andersen. Today
Norwegian exports are mostly machines and ships. About 35 Norwegian
companies are established in India.
India is an interesting market for Norwegian shipping. More than 4000 Indian
seafarers, the great majority officers, serve on Norwegian ships. India and
Norway are presently workinging towards a bilateral maritime agreement. This
agreement is supposed to provide better commercial conditions in the Indian
market for Norwegian ship owners. I will stress the importance of both these
agreements during my conversations and talks with my Indian colleagues,
Minister Nath and Minister Baalu in New Delhi, says Minister Andersen.
During the visit the focus will be on Indo-Norwegian economic cooperation in a
range of sectors such as the energy sector, the maritime sector, the marine
sector, trade and services as well as tourism. Both Indian and Norwegian
businesses stand to benefit from closer cooperation in these areas.
The political and economic importance of India, locally, regionally and globally,
is increasing. The country's economic growth over the past ten years has been
impressive, and all evidence suggests that the increase will continue.
Considerable investments are being made towards improving Indian
infrastructure and securing Indian energy resources. Foreign investments have
increased considerably over the past years. India is thus a market with
enormous potential and opportunities.
STEEPLED Analysis-
Social Environment
The improvements of infrastructure and new leisure amenities that result from
tourism also benefit the local community.
Tourism encourages the preservation of traditional customs, handicrafts and
festivals that might otherwise have been allowed to wane and it creates civic
pride. Interchanges between hosts and guests create a better cultural
understanding and can also help to raise global awareness of issues such as
poverty and human rights abuses.
There is some concern that tourism development may lead to destinations
which may lead cultural identity by catering for the perceived needs of tourists
particularly from international markets.
A community involved in the planning and implementing of tourism has a more
positive attitude, is more supportive and has better chance of making a profit
than a population passively ruled or overrun by tourism.
The core elements of sustainable tourism development is community
development. This gives the community the process and capacity to make
decisions that consider the long-term economy, ecology and equity of all
communities.
Tourism provides opportunities for regional development particularly for
regional areas undergoing structural changes. Being a labour intensive
industry, the right encouragement tourism can deliver great employment and
training opportunities particularly for young people.
Technological Environment
Technology is key connection to the innovation of our products and services.
Making Waves is a consulting company in Norway and they use content
analysis, insight into users online behavior and design thinking to develop
innovative digital services.
With design thinking at core they believe that true insight into consumers
needs combined with a deep understanding of business processes and
opportunities across tourism sector is key to deliver innovative and engaging
service concepts and experiences that offer added value. Technology design
has a key connection to the innovation of product services and business
models for our solutions.
This focuses on user-experience is also influencing our clients organizational
structure and business culture. They use design and technology to transform
how our clients operate, communicate and manage information. They look at
entire customer journey with digital product at the center of their solutions.
Ecological Environment
Today lives in Norway means enjoying a comfortable city life as well as living in
an ecosystem-centered value system. Norway is not only recognizes the risks
of climate change, but also tries to limit it. Through ecological environment,
Norwegian society expresses its deeply egalitarian and humanitarian ideas. The
government has turned this state of mind into the policy of sustainable
development ("meeting the needs of present generations without
compromising the ability of future generations to meet theirs") and an idea that
encompasses almost every sectors of society.
Economical Environment
Tourism in Norway is mainly nature-based. An important contributor to the
countrys economy. Tourism is also an important tool of counter centralization,
through the creation of livelihoods in the districts.
Tourism accounts are for approximately 4 per cent of Norways GDP and
employs 7 per cent of the work force. Much of the tourism is nature-based and
there are some environmental concerns related to the consequences of tourism
for wilderness areas.
The indirect effects add 30 to 40 percent output value to the direct production
effects of tourists' spending. Total direct and indirect effects generate
approximately 10 percent of total output in each county (public services not
included), 7-9 percent in retail businesses and between 54 and 65% of output
in the hotel and restaurant sector.
Tourism in Norway is characterized by a strong fluctuation in demand that are a
consequence of seasonal concentration. This results in to number of challenges
for the Norwegian tourism industry including the ability to generate profits and
attract and retain staff at all levels.
Political Environment
Tourism is generating receipts of US$ 476 billion in 2000 and growth rates
above five per cent per annum, tourist destinations have a lot to lose if they
lose their attraction to tourists.
While Europe and Northern America are still by far the main tourist
destinations, the developing regions in the world increase their market share
rapidly.
Many of developing countries also derive a much higher share of their GDP
from tourism receipts than developed countries.
Developing country regions, in which tourism is growing fastest, have been
benefited from providing low-skilled and labor-intensive tourism services that
can provide an income stream, which is steadier than the volatile receipts from
natural resource extraction (Levantis and Gani 2000).
Tourism represents an important contribution in the economic development in
many developing countries see Sinclairs (1998) comprehensive survey.
Unfortunately in the developing country regions are also more vulnerable as
they represent the main locations of violence.
Legal Environment
The policy tools adopted for environmental evaluation of Norway are different
for the countries. Norway has adopted an administrative approach to scrutinize
environmental implications of tourism policies. The requirements are provided
in principle basis (i.e. contains the basic components / requirements for
evaluation) rather than prescriptive procedural approach.
There are twelve (i.e. Austria, Denmark, Finland, Netherlands, Norway, United
Kingdom, Australia, Canada, United States of America, China, Japan and South
Korea) out of which nineteen countries have environmental evaluation
mechanisms for tourism plans and programmers.
Norway is adopting both statutory and administrative framework while the
other countries adopted either administrative or statutory policy tools.
If a tourist, who neither live, study, work or have a spouse or children under 18
years in Norway, you may use a vehicle registered in another country during
the visit.
Ethical Environment
With the Norway being a nature tourism destination, green sustainable
products and services fit well into product development and marketing
strategies. There was increased in activity and engagement by the tourism
industry to present sustainable products and services during the review period.
Programs like Norwegian Ecotourism, a customized scheme for nature-based
travel and tourism enterprises, as well as environmental labeling programs
emerged during the review period, including Scandinavian eco-label Swan, EcoLighthouse and ISO 14001.
On other hand large chains such as travel accommodation providers were
active in eco-labeling, but smaller providers were also interested in sustainable
positioning. The Green travel products and services will represent an
opportunity to add value to products and services in a competitive environment
during the forecast period.
Strength
The campaign highlights not only the tourist places in India, but also its cultural
and historical heritage.
The campaign managed to make a powerful visual impact on the viewers.
The campaign was featured sufficiently through print and TV media and hence
had a good reach.
The Incredible India campaign along with the complementary campaign of
AtithiDevoBhava managed to gain popularity.
Weakness
Some critics believed that the campaign was meant to appeal only to the
affluent tourist and could not appeal to the average tourist.
The campaign was found to be uni-dimensional by some people.
Since India is a geographically and culturally diverse country, the campaign
could not manage to cover all the aspects.
Opportunity
The tourism industry is India is flourishing at a rapid rate and the Incredible
India campaign has a lot of potential to attract tourists.
Government spending on the tourism industry are increasing gradually.
A wider campaign can be planned leveraging the diversity in India.
Threats
Every campaign has its shelf life and so does the Incredible India campaign.
If the campaign fails to innovate it will lose its appeal.
The neighboring South-East Asian countries are investing a lot in the tourism
industry which can be a threat.
So from the above the topic were coverted in our Global Country Study Report
on Tourism Industry of Norway Business Opportunities for Arunachal Pradesh
which gave us the idea about tourism industry in both Norway and in Arunachal
Pradesh.
Norway
It is a well-known tourist destination for visitors from all over the world. The
Land of the Midnight Sun has much to offer both on land and at sea, with its
high mountains, deep fjords, long summer days and crisp snowy winters.
Currently, the hospitality sector in Norway is experiencing increasing activity in
many areas, but in others less due to the financial crisis.
The demand for staff is increasing as the Norwegian tourism industry grows
stronger. Currently there are about 150 000 persons employed in this industry
and it is one of Norways fastest growing sectors. The demand for workers in
the tourist industry varies on the seasons and on the geography of Norway.
There is a lot of staff turnover as a direct consequence of seasonal variations.
In general, the summer season can be said to start in May and run through
August-September; the winter season usually starts in November and ends in
March-April.
Another interesting phenomenon of this sector has been the emphasis by the
industry itself to develop so-called adventure tourism, a niche thought
suitable for the Norwegian climate and landscape and a way for Norway to
stand out as an interesting destination. Its strongly encouraged also by
governmental initiatives and support systems to be developed further.
Examples are: whale safari, hiking, snow scooter safari, ice hotels, kiting on the
beaches of the west coast, rock climbing, sky diving, hunting and fishing,
rafting, dog sledging and riding. Tourism in arctic and exotic places like
Svalbard, Lofoten and Finnmark is very popular and attract tourists looking for
something extraordinary.
Arunachal Pradesh
Arunachal finds mention in the literature of Kalika Purana and Mahabharata.
This place issupposed to be the Prabhu Mountains of the Puranas. It was here
that sage Parashuram washed away his sin, sage Vyasa meditated, King
Bhishmaka founded his kingdom and Lord Krishna married his consort Rukmini.
1. Demographic sector:-
a. a. Arrival of touristThe International tourism; number of arrivals in Norway was last reported at
4767000 in 2010, according to the World Bank report published in 2012.
International inbound tourists (overnight visitors) are the number of tourists
who travel to a country other than, that in which they have their usual
residence, but outside their usual environment, for a period of not exceeding
12 months and whose main purpose in visiting is other than an activity
remunerated from within the country visited. When data on number of tourists
are not available, the number of visitors, which includes tourists, same-day
visitors, cruise passengers, and crew members, is shown. Sources and
collection methods for arrivals differ from country to country. In some cases
data are from border statistics (police, immigration, etc) and supplemented by
border surveys. In other cases data are from tourism accommodation
establishments. For some countries number of arrivals is limited to arrivals by
air, for others to arrivals staying in hotels. Some countries include arrivals of
nationals residing abroad while others do not. Caution should be used in
comparing arrivals across all countries. The data on inbound tourists refer to
the number of arrivals but not to the number of people traveling. Thus, a
person who makes several trips to a country during a given period is counted
each time as a new arrival.
WORLD BANK INDICATORS NORWAY
TRAVEL
&
TOURISM
Previous
International tourism number of arrivals 4377000.0
International tourism ; number of 3395000.0
departure
International
tourism
receipt(US 510200000
dollars)
0.0
International tourism ; percent of total 2.9
exports
Last
4347000.0
585700000
0.0
2.7
International
tourism
receipts
for 735000000.
105000000
0.0
480700000.
items(US dollars)
0
International tourism ; expenditure for 118230000
0
142280000
00.0
00.0
142280000
dollars)
00.0
International tourism ; percentage of 10.6
00.0
10.8
total imports
(Source: www.norwayemb.org.in)
TABLE SHOWING THE DETAILS OF TOURIST VISITED GUJARAT DURING THE YEAR
2013-14
Total
Total
Total
Growth
Growth
Month
internati
domesti
tourists
in
in
(2013-
onal
internati
domesti
2014)
tourist
tourists
onal
c tourist
36,858
1,608,38
tourist
1,645,241 33.3%
32,203
3
1,457,39
1,489,601 51.8%
20.5%
30,878
8
1,515,87
1,546,756 57.7%
18.2%
33,507
8
1,487,89
1,521,399 65.7%
14.8%
June
28,641
2
1,543,48
1,572,125 81.3%
24.2%
July
27,186
4
1,438,19
1,465,385 77.5%
23.5%
August
25,200
9
1,485,90
1,511,100 54.5%
15.1%
Feb
Mar
April
May
31.3%
Sept
26,524
1,625,61
1,652,139 58.3%
NORWAY:
20.6%
Eastern Norway
Velmunden
Femundsmarka
Southern Norway
Tovdal to Araksbo
Jomfruland island
Telemark canal
Hardangervidda plateau
Fjord Norway
Stadtlandetandvagsoy
Alfotbreenglacier and Nordfjord
Intermost in the sognefjord
The solundarchipelago and vaerlandet
The hardangerfjord
Hardangervidda
skudeneshavn
Central Norway
Nidaroscatheradal
Roros and the surrounding area
Northen Norway
Arunachal Pradesh
Tawang-
If you want to have a look at the historical sites set on an emerald green
meadow, Tawang is the ideal place for you. The entire Tawang region is
nestled amidst Gudpi and Chong Chugmi ranges and bathed by the water of
Tawang Chu River. Tawang Monastery is an around 113 feet long and 80 feet
wide edifice which is a famous Buddhist temple. The interior of the building
is stunningly beautiful and a 28 feet high golden statue of Lord Buddha is
worshipped here. Indo-China border is another significant spot in Tawang.
Jaswant Garh, Tawang War Memorial, Tawang Craft Centre, Brahma-dungchung Ani Gompa, Urgelling Gompa are some of the important sightseeing
places. Madhuri Lake and Pangateng Tso Lake exude enchanting view.
Bomdila-
Itanagar
Pasighat
Roing
Whether you are planning for a tour with your better half or with your buddies,
the diverse land of Roing will present you ultimate satisfaction. This
picturesque valley is situated on the bank of Dibang River. Geographically this
tranquil tourist spot is located in the Dibang Valley District of Arunachal
Pradesh. Nehru Van Udyan is a breath-taking forest park set on the riverbank at
Deopani. While going from Roing to Bismaknagar, you can see the vibrant
orange orchards.
Dirang
Goddess Nature, Dirang has enormous options to explore vividly. The region is
located at an elevation of 4910 ft above sea level and on a picturesque valley
in between two major getaways- Bomdilla and Tawang. The land of kiwi and
apple orchards is cooled by the freezing river air. It is the base camp of trekking
and bird watching at Mandla. There is a historical fort atop the hill and the
remnants of the fort bears evidence of the glorious past of this area. Other than
its own attractions the neighboring areas of Dirang are also famous in terms of
their natural view. Visit the Regional Apple Nursery and Kiwi Firm. Sangty Valley
is 7km away from Dirang where black-necked crane comes from Siberia to
breed.
Parasuram Kund
Daporijo
327km from Itangar and 160km from Ziro, Daporijo is one of the unexplored
getaways of Arunachal Pradesh. The main attraction of the city is its rich
variety of flora and fauna and its ethnic diversity. Calm and cool environ and
pleasant weather makes it an ideal retreat for each city dweller. This splendid
town is the District Headquarter of Upper Subansiri District and located at an
elevation of 600 meters above sea level. This location has a numbers of
astounding trekking trails and nature walks. The Subansiri River which is close
to the city is ideal for rafting and angling. The Meghna Cave Temple of Lord
Shiva is a quiet spot to feel the freshness of nature. There are certain hill caves
and attractive hamlets close to the town which are ideal for one day trip.
Mechuka
1829 m above sea level, it is a perfect getaway for unlimited enjoyment. The
Siyom River runs through the valley adding serenity to its scenic view. A series
of unexpected events welcome tourists once they reach at Mechuka.
Enchanting Buddhist Gumpas set amidst the open meadows enrich the glow of
diverse landscape. Mainly inhabited by the people of Memba Tribe, this is a
wonderful hill station which has both historical and religious significance. 400
years old Samten Yongcha monastery is located on a hill top overlooking the
undulating terrains. One can witness a few age old statues which are well
preserved till date. If you are visiting the place in February, try to be here
during Losar Festival, a five days New Year celebration. Mopin Festival starts
from the 5th day of April and continues for 5 days. Spend your holidays on any
of the luxurious accommodation. Just you need to book them in advance before
your arrival to the city. Enjoy rafting and angling in Siyom. Different levels of
trekking and hiking can be experienced here. If you are enthusiasts enough, try
camping in the forests of Mechuka.
Changlang
3. Cultural sector:-
Norway:-
In spite of this, the tourist sector has a much higher percentage of nonnative staff than other sectors. It is an international work place with
employees of international background and experience. Some employers
use English as a common working language, so it would be useful if you
have a basic understanding of this language. The easiest positions to get for
non-Norwegian speaking staff are within cooking and cleaning. Some of the
larger hotels have translated their working instructions for cleaning
personnel into other languages.
Wherever tourists are in Norway, they feel close to nature. The landscapes
themselves are inspiring, the combination of outstanding scenery and fresh
air can work wonders for a group itinerary. From snowy winters to the
northern lights, to soaring fjords and the midnight sun, Norway's natural
charms are legendary.
Although service standards are high, day-to-day life in Norway is laid-back.
The cities have more relaxed atmosphere than many of their continental
cousins, making Norway the perfect place to recharge your batteries, while
meeting business objectives.
Arunachal Pradesh
Broadly the people may be divided into three cultural groups on the basis of
their socio-religious affinities. The Monpas and Sherdukpens of Tawang and
West Kameng districts follow the lamaistic tradition of Mahayana Buddhism.
Noted for their religious fervour, the villages of these communities have
richly decorated Buddhist temples, locally called 'Gompas'. Though largely
agriculturists practising terrace cultivation, many of these people are also
pastoral and breed herds of yak and mountains sheep. Culturally similar to
them are Membas and Khambas who live in the high mountains along the
northern borders. Khamptis and Singphos inhabiting the eastern part of the
State are Buddhists of Hinayana sect. They are said to have migrated from
Thailand and Burma long ago and still using ancient scripts derived from
their original homeland.
The second group of the people are Adis, Akas, Apatanis, Bangnis, Nishis,
Mishmis, Mijis, Thongsas etc., who worship Sun and Moon God namely,
Donyi-Polo and Abo-Tani, the original ancestors for most of these tribes.
Their religious rituals, largely coincide with phases of agricultural cycles.
They invoke nature deities and make animal scarifices. They traditionally
practice jhumming or shifting cultivation. Adis and Apatanis extensively
practice wet rice cultivation and have a considerable agricultural economy.
Apatanis are also famous for their paddy-cum-pisciculture. They are
specialised over centuries in harvesting two crops of fish along with each
crop of the paddy.
The third group comprises Noctes and Wanchos,adjoining Nagaland in the
Tirap District. These are hardy people known for their strictly structured
village society in which hereditary village chief still plays a vital role. The
Noctes also practise elementary form of Vaishnavism.
a. GDP growthNorway:
Travel & Tourism Total Contribution to GDP ( % share) as follows:
Year
Value
Change (%)
2013
6.2
0.00
2012
6.2
-3.13
2011
6.4
-1.54
2010
6.5
-10.96
2009
7.3
7.35
2008
6.8
-4.23
2007
7.1
-1.39
(Source: www.Norwayemb.org.in)
The Travel &Tourism spend on employment in the equivalent economy-wide
concept in the published national income accounts or labor market statistics.
Visitors exports are compared with exports of all goods and services Domestic
Travel & Tourism spending is compared with GDP Government individual Travel
& Tourism spending is compared with total government spending Internal Travel
& Tourism consumption is compared with total internal consumption (i.e. total
domestic spending plus total export) Leisure Travel & Tourism contribution to
GDP is compared with total GDP Business Travel & Tourism contribution to GDP
is compared with total GDP Travel & Tourism capital investment spending is
compared with all fixed investment spending.
India-Norway Relations
India and Norway have had cordial and friendly relations. The two countries
respect each other for commonly shared values such as democracy, human
rights and rule of law. In recent years, both countries have been increasingly
tapping bilateral economic and technical complementarities. There have been
regular exchanges of high level visits between the two countries. Visits from
the Norwegian side during the last three years have included those of Prime
Minister Jens Stoltenberg in early February 2010 for the Delhi Sustainable
Development Summit (DSDS); Minister of Agriculture and Food Lars PederBrekk
in February, 2010;
There have been several Ministerial level India-Norway Joint Commission
sessions are held on a regular basis under the chairmanship of the respective
Foreign Ministers, the last session having been held in New Delhi on March 2,
2010. The next session of the Joint Commission is likely to be held in Delhi
during the proposed visit of Norwegian Foreign Minister to India, tentatively
planned for in early 2014. Foreign Office Consultations between the two Foreign
Ministries are held on an annual basis, alternately in New Delhi and Oslo, at the
level of Secretaries. Norway has extended its support to Indias bid for a
permanent seat in the UN Security Council. It had also supported Indias
candidacy for a non-permanent seat inthe Security Council for the period 20112012.
Trade
Exports from Norway to India include electronic goods, general industrial
machinery, scientific control equipment, artificial resins, plastic materials,
non-ferrous metals, while the main items of export from India to Norway
include
transport
equipment,
apparels,
cotton
yarn
and
fabrics,
Trade
130.20
184.18
265.65
393.67
228.91
82.3
Export
130.20
184.18
265.65
393.67
228.91
82.3
Import
289.34
768.70
1,639.55
1,120.73
907.35
268.68
Sept)
Year
2005-2006
2006-2007
2007-2008
2008-2009
2009 10
2010-11 (AprSept)
Export
Import
Total trade
419.55
952.88
1,905.20
1,514.40
1,136.26
350.98
Total trade
2500
2000
1500
Total trade
1000
500
appliances, general
industrial machinery,
scientific
control
Summary ofPart 2
The Norwegian travel market 2011 was yet another year with significant
optimism and growth. Record numbers of Norwegians traveling to the U.S.
underlines that the U.S. is still Norways favorite long haul destination.
The total of 234 305 Norwegians traveled to the U.S. in 2011 (Jan-Nov), up
13%, and forecasts for 2012 are good as the trend of more Norwegians
vacation abroad than in their home country is set to continue. An extremely
favorable currency exchange rate has made particularly America more
affordable in terms of good deals on hotel rooms, car rental.
Norwegian tour operators specializing in the U.S. market report record
numbers of reservations in 2012 and this is reflected Scandinavian Airlines
reestablishing their direct scheduled service Oslo to Newark in March 2011.
Continental Airlines also has direct scheduled flights from Oslo to Newark,
opening their gateways to the rest of America for the Norwegian traveler.
2007
200
172,882
213,983
8
2009
2010
2011
193 318
221 145
234 305
(Jan-
Nov)
The people of this country are experienced and increasingly sophisticated
travelers, fluent in English, they have the time and money to travel long
haul. The average tourist stays in the U.S for 16 days and spends more than
USD 4000 on his/her trip.
With most Norwegians having 25 days of annual vacation in addition to
public holidays, it is expected to diversify Norwegian travel, spreading their
vacation days throughout the year. The summer remains the main vacation
season for Norwegians, whose custom it is to take three weeks in July. Most
Norwegians are now traveling abroad in the winter getting away from the
cold and harsh climate. Norwegian schools are closed for one week in
October and February, and for two weeks around Easter.
The vacation group with the highest growth rate is the age group over 65
years. The top five destinations for Norwegian visitors are: New York City,
Miami, Los Angeles, San Francisco and Tampa.
The traditional fly-drive vacation in Florida and California is very popular, as
well as city breaks to New York City. Most Norwegians have close family and
cultural ties with the United States, so there is still a growing interest in
travel to Norwegian America". Trends in the Norwegian travel market
include activity vacations built around pursuits such as rafting, mountain
climbing, golf, and culture.
An independent travel has long been apparent in travel to the U.S. where the
majority of travel is either booked directly online by the traveler or organized
through a specialist travel agent, tailoring the vacation to the specific
requirements of the traveler. Increasingly, customers do a significant amount
of research on the Internet before approaching a travel agent.
The Norwegian air travel has long been characterized by a high share of
business travel.
Business travel has come under pressure as companies are being forced to
look for new, more cost efficient ways to manage their travel budgets.
Business travel suppliers in Norway such as Bennett BTI and Berg Hansen,
both are working closely with customers, streamlining travel policy for
managing business travel effectively. Men are in great majority on business
trips (75%), while women are in the majority on private journeys (57%).
Leisure travel now constitutes 56% of international scheduled air travel from
Norway.
A. Sub-Sector Best Prospects
Top based on the current trends in the Norwegian travel market, a best
prospect is certainly the niche vacation market, a vacation that offers
them something unusual. Norwegian enjoyment of nature and an outdoor
lifestyle is a vital part of the countrys national identity. Hiking, ranching
or visiting an Indian reservation, or activity vacations combining fishing
and hunting with photographic opportunities would be of interest.
The climate is an important factor in encouraging Norwegians abroad, as
it is both cold and dark for 5 months of the year. This interest particularly
appeals to the 45-79 year old segment, which is a fastest growing group
with both time and money on their hands. Golfing vacations could be
combined with other elements to make up a complete vacation
experience. Finally, there is a significant growth in the cruise market
segment, either out of Florida or New York.
B. Opportunities
The best ways to increase market exposure and sales in Norways tourism
market is to partner up with a credible and visible Norwegian player.
There are number of travel agents and wholesalers located in Norway
targeting the U.S market. The U.S. Commercial Service in Oslo can assist
in finding a suitable partner in the market.
Alternatively, consider exhibiting at the international travel and tourism
show Reiseliv, next scheduled for March 2013.
Vision
To Bring You the Best of North East India
Our Team
Theirteam consists of local people from diverse fields who share a common
passion for travel. Their experience and backgrounds lend innovative
thinking in addressing design and operational issues.
They have personally visited over 95% of the destinations featured in their
brochures.Theirknowledge is constantly updated through frequent visits as
well as training. They can therefore give an immediate and considered
response to most queries. Theirfield personnel /Guides in North East are
regularly trained, so when they escort you for the tour they fully appreciate
your needs and standards.
Their offices are located in Delhi and Itanagar (Arunachal Pradesh)
coordinate your itineraries. Coupled with our wide personal contacts in the
North East, this enables us to provide the holiday experience you seek.
Destination Places
North-East Tours
Tribal
Arunachal
Tour
Explore Nagaland
Explore Tripura
of
Explore Mizoram
The leading tour operator for tailor-made journeys to Liza World Travels,
Liza World Travels was started by Mr. LaetaUmbrey (Ex-Member of
Parliament) to promote his dream destination, North East Of India, to those
wanting to experience the real India. Mr. LaetaUmbrey a multidimensional
personality, a connoisseur of Tourism Industry. As a member of the
Parliamentary Consultative Committee on Civil Aviation and Tourism he has
traveled extensively throughout the country and abroad. He has used this
experience to improve our services and smooth operation for all clients from
any corner of the world.
PLACE OF INTEREST:
Mizoram Tour
Mizoram Holiday Package
PLACES OF INTEREST:
variety of wild animals, birds, orchids and the beautiful daphnia blossom
together with many wild plants and flowers.
Sikkim Tour
Explore Sikkim
PLACE OF INTEREST:
GUWAHATI: The gateway of northeast is on the banks of the mighty
Brahmapurta River and is the largest city in the Northeast. It is a fast
growing premier city a good place to start tours to other northeast
destinations.
SRIMANTA SANKARDEVA KALAKSHETRA:
complex at Panjabari named after the
ancient Shiva temples other ruined palaces of Ahom dynasty exhibits Ahom
history.
PLACE OF INTEREST:
IMPHAL: The capital city of Manipur lies almost in the center of the state
and is also the hub of culture and commercial activity. It is situated at a
height of 790mt above sea level.
SHREE GOVINDAJEE TEMPLE: near the old palace is one of the most
important palaces of worship of the Meitei Hindus. It is the largest temple in
Manipur, it is a simple yet beautiful structure.
KHWAIRAMBAND BAZAR: The womens bazaar known as EmaKeithel
and located at the heart of Khwairamba and bazaar is run exclusively by
women. It is a place worth visiting.
WAR CEMETRIES: Commemorating the memories of the British and Indian
soldiers who died during the Second World War, these cemeteries are
managed by the Commonwealth War Graves Commission. Serene and well
maintained, the graves carry little stone markers and bronze plaques
recording the sacrifice of those gallant soldiers.
MOIRANG: The town is one of the main centers of early Meities folk culture
with the ancient temple of the pre-Hindu deity Lord Thangjing, situated here.
In the month of May, men and women, dressed in colourful traditional
customs sing and dance in honour of the Lord at the Moirang Lai Haraoba
which is a ritual dance festival held every year.
LOKTAK LAKE: It is a beautiful and also the largest lake in north east of
India. Two tiny islets add much to its beauty. It is a paradise for the tourists
and holiday makers.
KEIBUL LAMJAO: it is a national park with an area of 45 sq. km of floating
mass of reeds and dry Land. Here the brown antlered deers live in their
natural habitat.
BEST TIME TO VlSlT: Mid September to mid March is considered the best
time for traveling to Manipur.
PLACES OF INTEREST:
UJJAYANTA PALACE: This Royal House which stands in the capital city
Agartala covering one sq. km area was built by Maharaja Radha Kishore
Manikya in 1901 in extravagant Indo-Saracenic style. Legislature, the
palaces opulent interior includes a tiled Chinese room with a magnificent
ceiling crafted by artisans brought from China. It is open to visitors when the
Assembly is not in session.
NEERMAHAL: Neermahal Water Place, 55 km south of Agartala, on an island
in Rudrasagar Lake was the summer home of the former maharajas of
Tripura. Built in white marble and red sand stone. This fairy-tale palace has a
profusion of pavilions, balconies, turrets and bridges. It is only lake palace in
Eastern India.
KAMALASAGAR KAIL TEMPLE: This temple was built on a hill-top by
Maharaja DhanyaManikya in the late 15th century. It is situated just beside
the Bangladesh border and at distance of 30km from Agartala. The lake in
front of this temple rightly enhances its beauty.
TRIPURA SUNDARI TEMPLE: This temple is at distance of 56km from
Agartala and located on a hill-top at Udaipur. It is regarded as one of the 51
pithas of Hindu pilgrims, built by Maharaja DhanyaManikya in 1501 A.D. It
consists of a square type sanctum of the typical Bengali hut tupe. The lake in
front of the temple added to its beauty.
BHUBANSEWARI TEMPLE: Temple is situated on the bank of the Gomati
river at Udaipur, which is 55 km from Agartala. This temple is immortalized in
Tagore plays-namely Rajarsheee and Visarjan.
JAMPUI HILLS: The permanent seat of eternal spring is situated at an
altitude of 3000 ft. above sea level and is at a distance of 250 km from
Agartala. Jampui is famous for its charming landscape and bracing climate.
Which make ideal hill destination for the tourist. Village tourism is being
promoted here.
BEST TIME TO VISIT: September to March.
ENTRY FORMALITIES: Restricted Area Permit system has been lifted in
1995. No entry fee is required for visiting Tripura.
PLACE OF INTEREST:
very colourful. Their dances are rhythmic and songs are heartwarming.
This area is also known for its handicrafts and handloom products.
KHONOMA VILLAGE: This Angami village, which lies 20 km west of
Kohima was known for its fighting prowess in the past. It is also known for
the fallow management of its alder trees, which balances nature in the
surrounding areas. The beautiful terraces that are carved out of the hill
slopes surrounding the village are a sight to behold. These terraces grow
over 20 types of paddy at different elevations.
DIMAPUR is situated at an altitude of 900ft. above sea level. It is the
getway district of Nagaland. This first developing town is the commercial
centre of state. Dimapur was the capital of ancient Kachari kingdom and it
has one of the important sites of megalithic culture. Most of the ruins
appear to be contemporaries with the Kachari civilization, established
before the Ahom invasion in the 13th century A.D.
TUOPHEMA VILLAGE: This village which is 41 km from Kohima is a
model village for common AngamiSekrenyi festival which is celebrated
during February 25-27 every year. Sekrenyi is a festival of purification and
revolves round rituals and ceremonies of cleansing the village well.
Strengths:
Liza travel provides the facilities like festival touring which means
when there is any festival time for Arunachal Pradesh it Liza travels
organize the travel service to its customer so the people from all over
the world can the culture and of Arunchal Pradesh.
Liza travel provides services like booking of hotels booking, holiday
packages, transportation vehicles to their customer which done
according to their budget.
Liza travels organize the trekking expedition to those customer who
like the thrill in there traveling like Siang Valley Trekking Expedition
is trekking circuit, trek along the Tsangpo river in (Tibet) known as
Siang in Pasighat district of Arunachal Pradesh, later which joined and
known as Brahmaputra river in the state of Assam, This trek covering
visit of Adi (Minyong, Pasi, Padam) tribe of Arunachal Pradesh.
There are many wildlife in Arunchal Pradesh like Namdhapa National
Park, Pakhui Sanctuary, Itanagar Sanctuary, DayingEring Sanctuary,
MehaoSancuary, Kane Sanctaury, Eagle's Nest Sanctuary, Kamlang
Sanctuary, Dibang Sanctuary, Sessa Orchid Sanctuary And Mouling
National Park shelters many herbivores and have aided in preserving
the many imperiled species of flora and fauna. To name some are
Capped Langur, Red panda, Takin, Musk deer, Tiger, Leopard, Snow-
Weakness:
In Liza travels there is lack of proper marketing and advertisements
seen as compared with other tourism industry like make my tirp,
yatra.com.
There is lack of adequate infrastructure support in Arunachal Pradesh
this affects the customer and its result is decrease in tourist and that
affect to the Liza travels.
Liza travels have inadequacy of transport facilities which means those
vehicles are used in hilly or in mountain region are less.
Opportunities:
The concept of holidaying is gaining popularity in India among various
classes of people which a great opportunity for the Liza travel.
Trough tourism industry Liza travels can increased its disposable
incomes of the Indian middle class.
With the innovative adventure sports and trekking Liza travel can
easily attract the adventure and trekking lover tourist.
Arunachal Pradesh contains many unexplored regions which great
opportunity for Liza travels to explore that regions to the tourists who
are visiting Arunachal Pradesh.
Threats:
Many more travel agencies or industry arebeing opened up and could
divert a large portion of tourists to itself which affects the tourism
business of Liza travels.
Services of Liza travels are only at North-east of India but now various
other places in India are which providing stiff competition so the
service also.
1. Seasonal strategies.
To
develop
counter-seasonal
strategies,
it
is
useful
to
have
an
2. Resource utilization.
There are many destination management bodies in Norway. Roles,
responsibilities and tasks need to be clearly allocated between these
organizations. Increasing the effectiveness of the efforts being made, the
use of private and public sector resources requires clarification of who
should do what, and who should finance the various activities.
annually,
the Norwegian
Travel
Workshop
brings
together
3. Marketing strategy.
Online solutions have made this far easier to sell experiences direct to the
consumer. Therefore use of online solutions is a natural part of any such
sales plan. Building relations with tour operators and travel agencies is
important. Today, these account for the sale of a considerable volume of
holiday experiences in Norway.
For tour operators to recommend Norway to their customers they must
know about Norway as well as Norwegian tourism products. Most people
have pointed to a short distance between product information and the
buy button for the same product as a success factor in triggering sales.
Good electronic solutions for booking, payment are therefore vital
elements in maintaining and increasing customer motivation to choose
Norwegian
destinations.
The
booking
solution
was
launched
on
is of
particular importance that more and more tourism service providers make
their products available for booking through this site. Sales as well as
marketing are also about giving customers the information they need,
when they need it.
The use of social media has been integrated into the online
5. Organizational structure.
Based on the input received in connection with the work to revise the
tourism strategy, three areas in particular must be examined in more
detail before the organizational model for future tourism industry can be
drawn up. We must:
a. Define which organizational structures are desirable, possible and
appropriate.
b. Allocate roles and responsibilities more clearly.
c. Come up with a robust and long-term funding model for the new
organizational solution.
6. Involvement of the cultural sector.
The Norwegian governments culture program is aide-ranging effort in
the field of culture and the arts, whose goal is for one per cent of the
national budget tube allocated to cultural purposes by 2014. The
extensive investment in culture helps to provide content for the effort
to boost tourism. Ibsen, Bjornson, Munch, folk music, black metal,
Rackham and the Opera House, and a rich cultural history are among
the elements the cultural sector can contribute to make Norway more
widely known and attractive as travel destination.
7. Star rating for providers of overnight Accommodation.
During the first half of 2012, this scheme for providers of overnight
accommodation in Norway will be launched. Norwegian Accreditation
has been commissioned by the Ministry of Trade and Industry to
administer the scheme, where hotels are awarded stars on the basis of
a set of quality indicators.
India :
Fresh frozen herring and fish and canned fish.
Cheese , ice cream powder
Medical and industrial cod-liver oil
Sperm oil
Vitamin concentrate including vitamin A and D gelatins capsules,
Iaminaria pins, other medicines and antibiotics
Beer
Calcium Carbide
Auxiliaries for tanneries, textile and washing agents industry such
pasteboard
Porous insulation boards, semi-bard and hard bard and oil-tempered
boards
Staple fiber
Envelops
Rose nails
3.
export to India :
Tea ,Coffee, raw
Cashew kernels
Norway is a small, but highly developed nation, Norway is among the biggest
in the world in several economic sectors. A wide range of opportunities,
combined with a good economic framework and a stable political
environment should make Norway an interesting long term investment case.
Norway offers great possibilities both for the individual and adventureoriented tourist and for the experienced and comfort-seeking business
traveller. An abundance of comfortable accommodation alternatives with
well-developed meeting and conference infrastructure make Norway an ideal
destination for all kinds of business tourism powered by nature.
There are a number of important factors when choosing a place for a major
event, and Norway has proven time and time again that it provides the best
in locations, logistics, creativity, infrastructure and results.
In a recent edition of National Geographic Adventure magazine much
attention is given to the typical Norwegian notion of friluftsliv, literally
translated to open-air life. The idea of friluftsliv, National Geographic
writes, has come to signify a simple commune with nature, a responsibility
to be outside, and to do so with humility. And it is fundamental to being
Norwegian. Rewarding and unforgettable experiences in connection to
unspoiled and dramatic Norwegian nature are at the heart of the Norwegian
tourism product.
Attraction
Travel Agencies
Accommodations
Business
Potential in
Norway
Tourism
Transportation
Tour Operators
Guide Service
Attraction
In Norway there are many tourist attractive places such as Osolofjort, Viking
ship museum, Femundsmarka, Hafrsfjord, Telemark Canal, lfotbreen glacier
and Nordfjord, Sognefjord and many more are the tourist attraction place.
TransportationTravelling by bus, train or air, are cheaper minipris tickets; theyre usually
available boats, hitching, cars, and motorcycle etc are the different option
which are been available to the tourist according to the money want to pay.
These transpiration facilities but take time for getting it with our business
strategy we can start its booking at time they wanted.
Travel Agencies-
There are many travel agencies in Norway which are providing travelling
package but at the same time the charger higher fess in exchange of the
tavel packages. So to start the travel business liza Travels has to provide
attractive and affordable packages to the touristers.
AccommodationsThere are many hotels, guesthouse are available to the touristers but they
are much cost as the customer have on the spot booking. But Liza travels
can make package for their customer that customers can book there hotel in
their budget.
Tour OperatorLiza travels typically combines tour and travel components to create a
holiday. They prepare itinerary. The most common example of a tour
operator's product would be a flight on a charter airline plus a transfer from
the airport to a hotel and the services of a local representative, all for one
price. Niche tour operators may specialise in destinations.
Guide ServicesLiza travel can appoint some person how have complete knowledge about
the Norways tourist attraction plays and along with that they should have
history about all the places.
So from the above all the aspect there is a great investment potential seen
for Liza Travels to start its travel industry in Norway.
providers
nationally,
Objectives:
providers
nationally,
Keys to Success: Effectively segment and target adventure travelers within the larger
travel market.
Successfully position ourselves as adventure travel specialists.
Communicate the differentiation and quality of our offering through
personal interaction and media.
Our Team
Their team consists of local people from diverse fields who share a common
passion for travel. Their experience and backgrounds lend innovative
thinking in addressing design and operational issues.
They have personally visited over 95% of the destinations featured in their
brochures.Theirknowledge is constantly updated through frequent visits as
well as training. They can therefore give an immediate and considered
response to most queries. Theirfield personnel /Guides in North East are
regularly trained, so when they escort you for the tour they fully appreciate
your needs and standards.
Their offices are located in Delhi and Itanagar (Arunachal Pradesh)
coordinate your itineraries. Coupled with our wide personal contacts in the
North East, this enables us to provide the holiday experience you seek.
Strengths
1. Liza World Travel is working ongoing projects on electronic information
towards tourists who have arrived in Norway. A project with the goal to
provide tourists with information and through this lead tourists to visit
attractions in Norway (the project is called "Villmarksriket viser vei"). This
information will be provided by information-points (with internett), info.signs,
electronic maps, and by directing the information to the tourists mobile
phones.
2. Liza World Travel have internet-access, their own web-site, and reasonable
skills in the use. It also have their own website with some information, and
many also have a booking-function. There are however highly variable
quality of the websites, many of them are for example only in Norwegian.
Weaknesses
1. Lack of competence and consciousness in the tourist-enterprises in
distribution of booking/sale. Although all enterprises have a sufficient
infrastructure and competence, there seems to be a lack of both enough
knowledge and consciousness concerning the importance of getting their
enterprise distributed through the right electronic channels so that it can
lead to electronic sales (this concerns the many small-4 scale enterprises).
This includes lack of competence in pricing their products. This means that
most of the enterprises are not present in the national and international
electronic sales channels on the internet (like hotels.com and expedia.com).
2. Lack of coordination between different within the tourism sector. There is a
wide diversity in what kind of software and technical platforms that are used
within the Liza World Travels. This makes coordination and development of
common systems difficult.
3. Weak links and electronic coordination between the transport sector and
the other parts of the tourist industry. In Norway, as in Norway in general,
there are low coordination between transport and the other parts of the
tourist industry, both concerning products (packages) and electronic
distribution and booking. This weakens the competitive position of Norway
towards competing destinations.
4. Missing coordination of electronic information between the culture and
sports sector and the tourism industry. Culture and sports are important part
of the experiences both for tourists, inhabitants, second home owners and
potential immigrants. There are however a lack of collection of information
on culture and sports events, and a lack of coordination of information of
these events with other attractions/experiences.
5. There are already established travels agency in the Norway so there is the
large no. of completion for the Liza World Travels.
Threats
1. Lack of competence/interest in the national for Liza World Travels and to
develop distribution and booking within the Norwegian tourism industry.
Within outbound tourism traffic from Norway there are several companies
(tour-operators, travel agencies etc) with high competence in electronic
distribution and sale, and which possesses of high qualities. These
companies also help foreign tourism enterprises (hotels, restaurants etc) to
get their products distributed to the Norwegian market. These kind of
companies are however mostly absent on incoming tourism to Norway (from
both the domestic and 5 international markets). This leads to a lack of
commercial and professional distribution channels, which would be
interested in supporting the small scale tourism companies in Norway.
2. Missing links between regional policy areas relevant in the tourism sector.
The regional policy level has several policy areas that concern many of the
same issues. This concerns policies for attracting immigrants (place
marketing), to enhance the living standard for inhabitants, and to attract
tourists and second home owners. It could be used more professionally to
provide information to all these groups, and the same information is relevant
for all groups (for example on events and activities). There are thus a
potential in more coordination of these policy areas, both concerning
resources and practical implementation of measures.
3. Difficult to compete with other industries to attract key personnel/staff.
There is a possibility that there will be a problem of attracting key staff (with
both competences on tourism) to parts of the Liza World Travels in Norway.
Several other industries in Norway have the possibilities to offer better terms
than the tourism sector.
4. High levels of costs and prices, both in data roaming costs for Liza World
Travel. Norway generally have a high cost and price level. This is also a
problem on the both the domestic and international markets, where other
countries are more competitive on prices. The economic downturn the last
two years have highlighted the problem, in a situation where there are
smaller parts of the international markets that can afford to travel to Norway.
Opportunities
1. The existence of significant niche markets for the nature based tourismproducts in Norway. Most of the tourist-products in
Norway , could be
described as niche products, directed at certain segments of the market
(who is interested in Nordic nature-based experiences). Internationally these
segments are of significant sizes, but the tourism industry in Norway has so
far not sufficiently oriented its marketing efforts towards these segments and
the electronic distribution channels that are directed at these segments.
There is also a lack of enough attractive tourism-products within the naturebased tourism in Norway.
2. Strengthen Destination Management Organizations (DMOs) in Norway.
With its many small tourism enterprises, and simultaneously an increased,
there could be an opportunity to transfer some functions (for example web,
marketing, distribution) from the individual enterprises to the DMOs. This
would increase the professionalism, and make it easier to attract highly
skilled persons to the tourism industry.
3. Location close to large domestic markets and an international airport.
Hedmark is located close to the largest domestic market in Norway
(Oslofjord-area) and to Gardermoen (the largest international airport in
Norway). This makes Hedmark easy accessible (in terms of distance) for
large markets.
The leading tour operator for tailor-made journeys to Liza World Travels,
Liza World Travels was started by Mr. Laeta Umbrey (Ex-Member of
Lets start with the products which are be designed by the Liza
World Travels
Products:-
Oslo Getaway:Oslo is taken the natural beauty of this Norwegian city and it will be a travel
experience you will not soon forget! The Oslo Fjord serves as the backdrop
for many of the historical landmarks, museums, shops and outdoor activities
for which Oslo is so famous.
In the Oslo Gateway we have the different tourist attraction. The following
are the to tourist places which are been included in the Oslo Gateway.
1. National Gallery:-
The Oslo Opera House is the home of The Norwegian National Opera and
Ballet, and the national opera theatre in Norway. The building is situated in
the Bjrvika neighborhood of central Oslo, at the head of the Oslofjord.
he world's two best-preserved Viking ships from the 9th century are on
display at the Viking Ship Museum on the Bygdy peninsula, which also
shows Viking tools, sledges, a horse cart and wood carvings
5. Akershus Fortress
Oslo's rich history is on display in the grand buildings and museums at this
13th-century fortress in the city centre. The fortress is also a popular
recreational area with great harbour views.
Snowboard Park:It the tourist attraction places which is been done in the winter season and
the places are very attractive. The Norwegian Snowboard Association
recommends the top 10 snowboard parks in Norway. Oslo Winter Park is
among their favorites.
The following are the tourist attraction places in Snowboard Park.
a.Vierli
Vierli was voted "resort of the year" at the Norwegian Snowboard Awards in
2010, and nominated again in 2011. Vierli snowboard park boasts Norway's
fastest and best snowboard lift, a 750-metre long slopestyle run, junior and
kids' runs, a big jump run, a 750-metre long rail run with 20 rails of varying
sizes, and plenty of other elements. Located in the county of Telemark in
Eastern Norway, Vierli hosted the Norwegian Snowboard Championship in
2012.
b. Ringkollen
This was the winner of the "resort of the year" award at the Norwegian
Snowboard Awards in 2011. A tiny resort with big ambitions, Ringkollen, 60
kilometres northwest of Oslo off the E16, has taken onboard feedback from
young snowboarders and incorporated it in its development plan with great
success. Here you will find funboxes, big jumps, five different rails, a
"nosepress-box" and jumps of all sizes.
pipe. Oslo Winter Park Tryvann was named "resort of the year" at the
Norwegian Snowboard Awards in 2012.
d. Hafjell
The terrain park at Hafjell was designed by some of the world's foremost
experts in the field, and offers much for snowboard enthusiasts. Choices
include the little half-pipe, several quarter-pipes, glides, a big jump and
numerous kickers. Altogether the park offers nine jumps, a step-up jump, a
corner, four fun boxes, seven rails, a five-metre flat box, a C box, kink box,
butter box, and eight-metre flat, three-metre flat and a 15-metre tube. Hafjell
is located 15 kilometres north of Lillehammer in Eastern Norway.
e. Trysil
Norway's largest resort, 210 kilometres northeast of Oslo, has a big terrain
park and a good ski school. The TTR 3 star competition Sweet Rumble is held
in Trysil every year and attracts a great amount of talent. There are three
snowboarding areas for snowboarders of various abilities in Trysil: a green
park for children and beginners with small jumps, simple rails and boxes, a
blue park for intermediate snowboarders with simple jumps, rails and boxes,
and a red/black park with everything from medium big to expert jumps and
rails.
f. Hemsedal
Once voted "the best terrain park in the world" by the international
snowboard press, Hemsedal's park might have lost some of its edge in recent
years, but is still a good alternative. Off-piste skiing is particularly good here
too. Halfway between Oslo and Bergen, Hemsedal boasts five parks, of which
Hemsedalsparken, with two half-pipes, jumps, quarter-pipes and rails, is the
largest.
g. Norefjell
The terrain park, located in the centre of the resort, contains several rails,
big jumps and other challenges. Only 100 kilometres from Oslo, Norefjell is
easily within reach from the capital.
h. Geilo
One of Norway's oldest ski resorts, with almost 40 slopes and four terrain
parks, Geilo is recognised as a world-class area for snowkiting. It is also a
family-friendly resort with plenty of activities on offer for children.
Snowboarders at the Norwegian College of Elite Sports (Norges
Toppidrettsgymnas) use the Geilo park for training purposes daily throughout
the winter. Jump lines, rails and various other elements are all featured. Geilo
is located halfway between Oslo and Bergen and is easily accessible by train.
i. Oppdal
Here you will find two terrain parks with a total of three jump-lines and over
20 jibs and rails. Oppdal is also good for off-piste skiing, and you can find
untouched powder snow for several days after a snowfall. Only about 130
kilometres south of Trondheim, Oppdal is less than two hours away by car.
j. Kongsberg
Just over an hour's drive from Oslo, Kongsberg is a modern ski resort popular
with Norwegians. A new snowcross area offers half-pipe, fun boxes, quarterpipes and big jumps.
Midnight Sun Experience:Norways most popular astronomer, Knut Jrgen Red degaard shares his
best midnight sun travel tips and some rather peculiar, interesting facts.
The Earth's axis in relation to its orbit around the sun is the reason for this
unusual phenomenon. At the actual poles, the sun only sets and rises one
day every year. The midnight sun is also known as the polar day. It can be
compared to a twilight or sunset. The brightness is reddish-yellow with a
brilliant soft, low radiance in the sky. The season for experiencing the
midnight sun varies depending upon how close to the Arctic Circle you are.
June and July are the peak periods, but if you voyage further north you can
experience the midnight sun from May to August.
a. The North Cape-The midnight sun is spectacular here. Whilst the view
from the coast can sometimes be foggy in summer, the view of the horizon is
panoramic and sets the perfect stage for a lightshow on a clear day. North of
the Arctic Circle means the sun can be seen around the clock during the
summer months. To get the most out of a visit here, plan on staying a few
days and explore the untamed nature. Travel inward, away from the coast,
and there is less chance of fog in the summer. The wild and unique
landscape of the North Cape might just mesmerize you.
b. The Svalbard Islands- On this archipelago the sun does not set between
late April and late August. Despite its isolated position in the Arctic Sea,
Svalbard is getting more and more popular with tourists due to its dramatic
nature. A hike in the Svalbard mountains can also include encounters with
local polar bears, so make sure you are accompanied by a tour guide. Glacier
walks and dog sledging are also bookable modes of travel under the
midnight sun. There are few roads, and most are clustered around the
airport. Longyearbyen on Spitsbergen is the most popular place to start,
since the Svalbard airport is here.
c. Bod -Bod is a seaside city of about 50 000 inhabitants, where you can
experience the night light around midsummer; typically between 2 June and
10 July. Warning: tourists searching for an early night, may find it hard to get
to sleep. Since your body is used to being awake when the sun is up, the
continuous light is definitely sufficient to make it very interesting for your
senses. Fortunately, most tourists experience that they need less sleep and
get an extra energy boost from the light in Bod.
d. Troms- A compact city of 60 000 people that offers urban attractions,
from restaurants, hotels, spa, university, a brewery and lots of charming
architecture. You will not miss Polaria if you head towards the waterfront, it is
just five minutes from the town centre and the building resembles huge
white ice blocks that have collided into the shoreline. They house an arctic
aquarium and large screen cinema where you can watch movies about the
Northern Lights. You can book guided midnight sun tours from downtown
Troms. Don't expect it to get dark enough to see any stars.
arctic nature. It is quite different from the southern parts of Scandinavia and
complements the midnight sun experience. The contrast between reindeer
wandering in the wilds of Finnmark and the nearby city of Hammerfest make
this a worthwhile destination.
i. Polar nights and northern lights- Just a final word about polar night.
Just as summer brings long days, so the winter months in the north of
Norway bring a beautiful blue and grey arctic twilight, where each night has
its own shade, making for a magical experience which will linger in the
memory. In Svalbard, between late February and early April, the sun remains
the entire period close to the horizon, bathing the archipelago in a special,
soft light during this time of the year.Polar nights are also the ideal time to
experience the northern lights.
Waterfalls in Norway
Walk behind a thundering waterfall near Bergen, or visit some of the tallest
in Europe as you experience Norway's unique and spectacular waterfalls.With
water thundering down the cliff face with a deafening roar, the air white with
mist, one of Norway's many waterfalls can be a humbling experience.
a. Mardalsfossen
b. Steinsdalsfossen
In 1699 the river changed course, and the Steinsdalsfossen waterfall was
born. Its fall height is only 20 metres or so, and it has a path that leads
underneath and behind the fall itself. Please note that the spray will freeze to
ice in the winter, which will make the path slippery and potentially
dangerous, so please take care.
of its stops, but you can also hike there from Geiranger in about three hours.
Alternatively, try paddling there in a kayak.
e. Storseterfossen
In later years, the trail to Storseterfossen has been significantly upgraded.
The fall, sometimes also known as Storsterfossen, is one of the few that
you can actually walk behind and under in safety. Take care in winter though,
as the spray will freeze on the ground and making it easy to lose your
footing.
f.Vringsfossen
One of Norway's most spectacular waterfalls, Vringsfossen was Norway's
most popular tourist attraction in 2006. It is one of the recommended
viewpoints along the Hardanger National Tourist Route.
b. Besseggen, Jotunheimen
Besseggen is located in Oppland in Eastern Norway. This is perhaps the most
popular of all mountain hikes amongst Norwegians, and was mentioned by
National Geographic in 2014 as one of the world's best hikes and thrilling
trails. Steep paths and airy surroundings, with views of the Jotunheimen
National Park, give you a feeling of mastering the mountains. Looking down,
you have a blue lake on one side and a green one on the other. The walk
takes approximately seven to eight hours.
c.Gaustatoppen, Telemark
On a clear day, you can see one sixth of Norway from the top of
Gaustatoppen. Located in the county of Telemark in Southern Norway,
Gaustatoppen is easily accessible. From the parking lot at Stavro, between
Rjukan and Tuddal, you will spend about three hours to get to the top, and
two to walk back down again - a five hour hike in total. Just before your reach
the summit, there is a lodge where you can have a meal or spend the night.
It is necessary to book in advance. The altitude difference is 700 metres, and
the hike is fairly easy. Hiking boots are recommended.
d.Galdhpiggen, Jotunheimen
Galdhpiggen is Norway's highest mountain, 2,469 metres above sea level.
The view of the Jotunheimen National Park does not get better than from this
summit. The mountain is easily accessible from the Spiterstulen and
Juvasshytta mountain lodges. Starting from Juvasshytta is the easiest route,
suitable also for children who are used to hiking. Galdhpiggen is located in
the county of Oppland.
e. The Aurlandsdalen Valley, Fjord Norway
The inland mountains meet Fjord Norway in the Aurlandsdalen Valley. The
terrain is varied, from rocky peaks to lush valleys. You will pass rumbling
waterfalls and abandoned mountain farms. The hike crosses, for example,
the yard of the Sinjarheim Farm, dating back to medieval times. The hike
starts at the Geiteryggshytta Mountain Lodge (or at sterb Mountain Lodge
for a shorter hike), and ends in Vassbygdi.
Services
Liza World Travel aim is to assist people throughout the world exploring the
beauty of Norway. Each year we have the pleasure of working with very nice
customers.
Liza World Travels are proud of being agents for the famous Norwegian
Coastal Voyage or Hurtigruten as we call it in Norway.
They are cooperating with the very best hotels in Norway, and we always try
to find quality hotels with convenient locations for our tours.
The following are services provided by Liza World Travels in Norway.:-
a. Ticketing Services- Liza World Travel help in booking the air and the rail
tickets well in advance for your tour to any part of the country. International
travel agencies or tour operators can book your air tickets to any part of the
Norway and India.
b. Hotel Reservation and Booking- Liza World Travels help you find
accommodation facilities while touring. They coordinate with the hotel
authorities and book your hotel room in advance.
c. Tour Packages- Interest, budget and comfort are the 3 types of tour
packages offered by Liza World Travels. You can choose the one that suits
you. Interest tour packages may include the tourist interest places like
monuments and sculptures. Budget refers to the economic tour package.
Whereas, comfort tour packages refers to the luxurious and costly tour
packages.
g. Travel Guides and Timetables- Liza World Travels will provide you with
trained guides who will help you travel to popular places. These guides will
assist you in your trip and provide you necessary information about the
places you visit. You can get the timetable of rail and air services from the
travel agents.
There services also include reconfirmation of airline tickets, touring
arrangements, rescheduling of flights as per your convenience.
To start Liza World Travels we have to follow some steps to start up our
tourism business in Norway.
The following are some steps which is required to start business in Norway:
Legal
Structure Of
Business
Registration
of Business &
Name
Registration for
VAT
Accounting &
Audit for
Business
Legal Structure of Business:Norway has a predictable business climate, high productivity rates and an
open economy with good access to major markets. Oil, gas and seafood are
important exports, and the availability of hydropower resources has enabled
Norway to develop a significant process industry. Our longstanding
experience of oil and gas production has made Norway a technological
leader in the field, and more recently we have also developed a dynamic ICT
industry.
The choice of legal structure will be one of the first questions to come up
when you want to start your own business. In Norway, you can choose
between various legal structures.
A sole trader (Norwegian: ENK) is a business where the owner bears
the full financial liability for the debts of the enterprise.
A partnership (ANS or DA) is an enterprise with one or more
shareholders (owners) who each assume personal liability for the debts
of the business.
A limited company (AS) differs from the first two legal structures in
that the owner(s) do not bear personal liability for the company's
commitments. The owner(s) must put up share capital of at least
NOK100000. They can normally only lose their initial stake in the
company.
A public limited company (ASA) has much in common with an AS
but, among other things, it has to have share capital of at least
NOK1million.
A Norwegian branch of a foreign company (NUF): Here, the foreign
company is liable for the business of the Norwegian branch. The
branch will normally be liable for tax and other deductions in Norway,
and must otherwise comply with Norwegian regulations just like any
other Norwegian company. There are no capital requirements for an
NUF.
A cooperative (SA) is an independent grouping which must have at
least two owners, none of whom bear any personal liability for the
commitments of the enterprise. This legal structure is user-owned and
managed.
A foundation is formed when an asset is independently provided by
way of a will, bequest or other legal arrangement for a specific purpose
of a non-profit, humanitarian, social, educational, economic or other
nature. Commercial foundations must have minimum paid-up capital of
NOK200000.
Here to step up our tourism business in Norway we would have selected the
sole trader as Liza World Travel already well settled business in North- East of
India and now wants to expand so for that reason the Liza World Travel is
going to start in Norway.
1. Initial registration:In order to run a business enterprise you have to be registered in the Central
Coordinating Register for Legal Entities (CCRLE). Following registration, you
will receive a nine-digit organization number used in business documents
and in your information exchange with the authorities. Unless you have a
valid organization number, you cannot open a bank account on behalf of the
enterprise. Furthermore, you cannot engage employees nor register in the
Value Added Tax (VAT) Register.
The initial registration of business is done by electronic way by filling up of
the form which is given below:
At a later stage you will use the same form for announcing changes related
to the business. All the co-operating bodies will have their records corrected
when you have notified one office.
The following registers are associated with the CCRLE:
3. Share capital if the entity is a limited company and how much is paid up. If
the share capital is not fully subscribed, only the sub-scribed capital can be
stated as share capital.
4. The memorandum of association and the articles of association of the
main business enterprise.
5. The state by whose legislation the entity is bound. Whether the entity is
registered in a public register of business enterprises in its home country,
and if so, the name and address of this register and the registration number.
6. Name and address of any business premises or permanent establish-ment
in Norway or on the Norwegian continental shelf.
7. The type of business activities that will be conducted.
8. The board and general manager if elected or employed specifically for the
activities, and if so, whether they are entitled to bind the entity by signature
or per procurationem8
3. D-number:All persons holding positions identified by the Coordinated register
notification, e.g. the general manager and those authorized to sign for the
company, shall be identified by a personal identity number/D
number/organization number, personal name/name of enterprise and
address. Foreign citizens without a Norwegian personal identity number must
state their D-number (11 figures). If a D-number has not been allocated, the
Central Coordinating Register for Legal Entities will requisition one from the
Norwegian National Census Register (Personregisteret Skattnord). Use the
form "Request for assignment of D-number" and attach a signed copy of the
foreign person's passport.
The form can be downloaded from the Brnnysund Register Centre (Dnumber form). Personal identification numbers and D-numbers are
confidential and will not be disclosed to unauthorised persons.
4. The name of your enterprise :The name of a company is regulated by the Business Name Act6. The
minimum requirement is a name consisting of at least three Norwe-gian
letters, numbers, orthographic signs and possibly the abbreviation
identifying the type of company. Thus, ABC AS and 2BIAS DA are legal
names. The name cannot be identical to names already Regis-tered in the
Register of Business Enterprises. The term identical should be understood
quite literally, taking into account all letters, spaces, numbers and signs.
However, the letters identifying the type of company are not included.
Consequently, the names KARI AS and KARI ANS are considered identical.
Note also that the assessment of identical enterprise names is independent
of municipality (location of the business) and business sector
For sole proprietorships (self-employed) businesses, the rules differ
somewhat. The family name of the owner must be included, e.g. HANSENS
BAKERY and CAR REPAIR OLE OLSEN. The family name may be used alone,
meaning that HANSEN, MOER and VREGRD may be registered. If only the
family name is used, there is no check for or prohibiting of identical names.
Foreign companies registering a branch in Norway may use the
same name as in the country of origin, even if the name consists of
less than three letters and/or is identical to the name of a
municipality, a county or a country. One restriction though, the
CCRLE and has given all the necessary information to this register, only part
2 of the registration form shall be filled in.
c. Legal Basis
Accounting and bookkeeping obligations are determined by two separate
acts, the Accounting Act and the Bookkeeping Act. In simple terms the
former states the types of business entities that are required to produce
annual accounts and the obligatory contents of these accounts. The latter
states the bookkeeping duties and records.
Middle aged(3050)
Retired people(>60)
Income
Wealthy(>Rs.
1,500,000)
Middle class(Rs.
500,000-1,500,000)
working students(<Rs.
500,000)
Travel Party
Composition
Family visits(3-6
people)
couples
Geography
Location
Foreign tourists
Domestic tourist
Nights of
stay(number)*
<2
2-4
>4
Motivation
Scenic beauty,
Exotica
Adventurous activities
Psychographics
TARGET MARKET
Wealthy traveler
They plan to stay for a week or long and purpose of their visit is new experience, relaxation and
exotic beautiful scenery.
Young traveler
young single working or a college student who prefers to travel in group of 5-6 friends. They
love adventurous activities.
Family person
They are a small family with 4-5 members. They are visiting alone or with 2-3 families of
relatives. They plan to explore various places and activities in 4-5 days. They will generally
spend one night at each place and then move on. They have a healthy mix of visiting heritage
sites, spiritual places as well as try out a few safe for family adventure activities.
POSITIONING
Psychographic Positioning
India as a country is a conglomerate of myriad geographies, races, ethnicities, cultures and
traditions. For the tourist with leisure/ recreation motive, the positioning happens from the
individual or collective conscience, 'self-enlightenment', 'discovering one's own heritage' or
connecting with the spirit of national integrity.
Experiential Positioning
Audio-visual stimulation is a key aspect in this regard, as it not only forms the quickest cognitive
connect, but also plays a key role in defining the state's tourist image.
This group tends to favour physical active experiences in nature such as hiking,
cycling, fishing etc. They are usually found in markets closer to Norway.
Curious explorers:
This group seeks more cultural content in addition to nature experiences and
favour sightseeing, roundtrips and city trips. They look to increase their cultural
capital.
POSITIONING
The travel and tourism sector in Norway has strengthened after a slowdown
in 2009 due to the global financial crisis. The country has recorded an
increase in the number of visitors, both domestic and international, and
expenditure by tourists. The relatively stable state of the economy,
promotional activities by the tourism authority and the hosting of
international events supported this growth. Tourism has a significant role to
play in the Norwegian economy in terms of contributions to GDP and
employment. According to the World Travel and Tourism Council, tourism
contributed 6.2% to Norways total GDP and accounted for 8.4% of total
employment in 2012.
The tourism industry in Norway is characterized by strong fluctuations in
demand, as it is highly seasonal. This creates a number of challenges such as
those related to the recruitment of competent staff and the ability to develop
a profitable industry. Combating seasonality and prolonging the tourism
season is often viewed as being important for reducing the challenges
associated with seasonal demand for tourism but in order to develop
counter-seasonal strategies, it is necessary to have an understanding of the
seasonal concentration of demand for tourism and the relative marginal
effect of different markets.
The market analysis of the Norway Tourism which can ne done through the
marketing mix are as following:-
Product-
The product is the collection of services that have features and benefits.
Standard features and benefits include the normal amenities of a hotel room,
for example. Good marketing adds special features, such as free breakfasts
or free Internet.
Here Liza World Travel provides the online booking services to their customer
according to their budget and their choice which they want in the traveling.
Product is the combination of tangible and intangible elements. The tourism
product, which is mainly the destination, can only be experienced. The views
of the location travel to the destination, the accommodation and facility as
well as the entertainment at the destination all form the tourism
product.Thus it is a composite product combination of attraction, facilities
and transportation.
Here
Liza World Travel provides the wide rand of product to their customers
Government tourism departments,
Immigration and customs services,
travel agencies,
airlines,
tour operators,
hotels
And many associated service industries such as airline catering or
laundry services, Guides, Interpreters, Tourism promotion and sales
etc.
Price:-
Price is what the business charges for its tourism product as defined by the
interacting forces of supply and demand.
The
The
The
The
In tourism, two prices are often used: rack rates, which are the prices
published in promotional materials without discounts, and net prices (or net
rates), which is the rack rate less the commission offered to resellers (tour
operators or other intermediaries).
It may also be advantageous to differentiate rates for seniors, children, offseason, etc.
People:-
It plays a most important part in tourism. In people local people are very
important, that how they treat tourist. The travel agents, guides, staff of
travel companies, sales staff, etc they are the people. Travel Company also
like Railways, Air, etc. is included in people. Normally a tourist assures a
tourism quality like hotels, Travel Company.
The personnel who attend to the needs of the tourists form an essential
ingredient in tourism marketing. The sales personnel are responsible for
dealing with the customer behind the counter. The airline and transportation
crew interact with customers while traveling. The resort or hotel
representatives enter to the needs of the tourist when they reach the
destination.
The tourist guides, who interact with the customers at the tourist location, all
form the people element in tourism marketing. These contract persons must
be trained on interpersonal skills as well as knowledge of the product. In the
tourism industry the travel agents and the travel guides are the two most
important people who speak a lot about the industry. Hence it is imperative
that they have to be at their best at all times. Travel guides especially, are
expected to have a lot of patience, good sense of humor, tact to transform
the occasional tourists into habitual ones, thorough knowledge of the places,
linguistic skills etc.
Since the product is a collection of services, the people who provide the
services are a key to the success of the transaction. Operators must have
top-level service to initially complete the sale and to encourage repeat
customers.
Any person coming into contact with customers can have an impact on
overall satisfaction. In tourism, people are particularly important because, in
the customers eyes, they are generally inseparable from total service.
In tourism, the human component is very important, so the attitude, skills
and appearance of all people involved in the travelers experience needs to
be first class. Some ways in which people add value to an experience, as part
of the marketing mix, are training and service.
Process:The operation process of the tourism firm will depend on the size of the
tourism firm. The sequential steps involved in the delivery of the tourist
products are:
Provision of travel information: The information regarding the travel is
provided at a convenient location where the potential tourist seeks
clarification about his proposed tour.
Preparation of itinerates: It is a composition of series of operations that
are required to plan a tour.
Liaison with providers of services: Before any form of travel is sold over
the counter to a customer; contracts have to be entered with the
Promotion:The promotion gives details of the product and the price. The
characteristics of the promotion are the method of communicating
information, the content of the promotion and the cost to the operator.
promotion has a target market, and the method and content of
promotion has to appeal to the people who it reaches. The price
key
the
The
the
the
members of the target market are willing to pay has to cover the cost of the
promotion.
Nowadays, promotion is replaced by communications, which represents a
broader focus. Communications can include advertising, public relations,
personal selling, viral advertising, and any form of communication between
the organization and the consumer.
Creation of awareness has a far-reaching impact. The tourist organizations
bear the responsibility of informing, persuading and sensing the potential
tourists in a right fashion. The marketers need to use the various
components of promotion optimally so that they succeed in increasing the
number of habitual users. Promotion helps in maximizing the duration of
stay, frequency of visit by offering new tourist products in the same country
to areas, which have remained untapped or partially tapped. The various
dimensions of tourism promotion are as follows:
Advertising: Advertisement gives important information to the actual
and potential tourists. Its coverage is wide. Advertising is aimed at the
public to create awareness of the travel offers available on a resort and
its attractions to influence their business decisions. Intangibility can be
compensated with the help of visual exposure of scenes and events.
We can project hotel bedrooms, well-arranged restaurants and
cafeterias, swimming pools etc.
Publicity: It focuses attention on strengthening the public relations
measures by developing a rapport with media people and getting their
personalized support in publicizing the business. It helps in projecting
the positive image of tourist organizations since the prospects trust on
the news items publicized by the media people. The publicity program
include regular publicity stories and photographs to the newspapers,
travel editors, contact with magazines on stories etc. advertising is a
part of publicity.
Sales promotions: Sales promotion measures are the short-term
activities seeking to boost sales at peak demand periods to ensure that
the firms obtain its market share and are used to help launch a new
product or support an ailing or modified one. The tool of sales
promotions is designed to appeal particularly to those customers who
are price-sensitive. There are a number of techniques to promote sale
and the tourist professional need to use them in the face of their
requirements vis- -vis the emerging trends in the business. Eg. In the
tourism industry, a travel company offers give-aways to their clients,
such as flight bags, wallets for tickets, Foreign Exchange (Forex) and
Physical Evidence:Physical evidence that the customer experienced the particular tourism
product can help sales. Providing professional photographs of the customers
at key events or the supply of branded products are effective strategies for
promoting tourism products.
The tourist attraction, which is an expensive for the customer must be
tangibilised with the help of tangible items like, comfortable seats while
traveling, layout, and design of the resort, natural service scope, etc. the
sign posts that indicate directions, route maps, information regarding rules
and regulations of the tourist spot and the sign regarding the public utilities
like toilets, telephone booth also form a part of the physical evidence.
Printed matters such as brochures also play an important role in the
development of tourism. As the product, in tourism is intangible. There is a
The following are the marketing mix for the Indian Tourism:-
The tourists' average age is relatively high. The oldest are holiday and leisure
travellers from Germany, followed by 'Other country in Asia' and
Scandinavia. Foreign business travellers in Norway are the youngest group.
The main adventure attractions of which Norway invests are the landscapes
that extend across the Arctic Circle together with mountains, ski resorts,
lakes and woods. Much of the nature of Norway remains unspoiled, and thus
attracts numerous hikers and skiers. Many Norwegian companies are offering
tourism activities both summer and winter seasons: these include the
mountain regions of Norway, especially the counties of Buskerud (Hallingdal
region) and Oppland , and Hedmark as well as Telemark.
Visitors to Norway come from all parts of the globe, with a great many from
Germany, the Netherlands, Great Britain, USA and France especially. The
majority of tourists, however, are Norwegian or from other Scandinavian
countries, usually travelling on business. These business tourists constitute
an important part of the total number of overnight stays; many of the larger
hotels therefore base their activities on conference rooms and restaurant
facilities. The tourism industry in Norway is characterized by strong
fluctuations in demand, as it is highly seasonal.
Geography and climate play important roles in the demand for labour in the
tourism sector. For example, mountain resorts may have a quiet period in
early autumn and late spring, depending on weather conditions suitable for
hiking and skiing.
More urban areas may have slightly less tourist activity in January after the
Christmas season and before winter and Easter holidays begin, and again in
May before the summer season starts up again.
Combating seasonality and prolonging the tourism season is often viewed as
being important for reducing the challenges associated with seasonal
demand for tourism but in order to develop counter-seasonal strategies, it is
necessary to have an understanding of the seasonal concentration of
demand for tourism and the relative marginal effect of different markets.
Also for this reason the hospitality sector in Norway is experiencing
challenges in several areas. The economic situation in Europe and the
uncertainty it is causing makes tourists hesitate. The industry is expecting
fewer bookings in advance and more impulsivity, which will make it more
difficult to predict and plan ahead.
The main attraction in Norway is the country itself, landscapes and nature.
Norway has an abundance of fjords, islands, coastline, forest, lakes,
mountains and waterfalls. The main attractions of Norway are the varied
landscapes that extend across the Arctic Circle. It is famous for its fjordindented coastline and its mountains, ski resorts, lakes and woods. The main
tourist cities in Norway are Oslo, Bergen, Stavanger, Trondheim and Troms.
Much of the nature of Norway remains unspoiled, and thus attracts numerous
hikers and skiers. The fjords, mountains and waterfalls in Western and
Northern Norway attract several hundred thousand foreign tourists each
year. In the cities, cultural idiosyncrasies such as the Holmenkollen ski jump
attract many visitors, as well as historic and cultural buildings and areas
such as Bryggen in Bergen and the Vigeland Sculpture Park in Oslo. Norway
is a very popular attraction for winter sports. Two of the most popular skiing
resorts are:
Hemsedal
Trysil
places also have bakeries that offer freshly baked breads, cakes, salty
pastries, and sandwiches usually more value for money that at
restaurants. Pizzerias are very common, although of varying quality these
are often the least expensive place "to fill up" (often 120-150 NOK for a
pizza). In comparison to a restaurant where a main course is anywhere
between 160 - 290 NOK.
Norway is one of the richest countries in the world and many things are
accordingly expensive (particularly personal service, such as restaurants and
taxis, as well as some food items). Note that service and taxes (VAT)
is always included in the price offered, nothing is added to the bill. Air
transport is relatively cheap if the traveller are flexible with regard to time
and date. However, the most important things are free of charge: everyone
has right of access to wilderness (including beaches) even if privatly owned.
Some state institutions (such as the national gallery) has no admission fee.
Accommodation services for visitors and accommodation associated with all
types of vacation home ownership, food and beverage serving industry,
railway passenger transport, road passenger transport, water passenger
transport, air passenger transport, transport equipment rental, travel
agencies and other reservation services industry, cultural service industry,
sports and entertainment/recreational services industry
The Norwegian rail network is also connected to the Swedish network. Oslo
Airport, Gardermoen is the most important airport in Norway, with 19 million
passengers in 2007. Most cities and towns have nearby airports, and some of
the
largest
also
have
international
flights.
The
cruise
ferry Hurtigruten connects the cities on the coast between Bergen
and Kirkenes. In the summer, the coastal cities are visited by numerous
foreign cruise ships, Bergen being the main cruise port.
Nature-based tourism development in Norway can only be realized through
active handling of decisive nature and tourism management authorities,
while developing holistic, long term, tailored tourism strategies in a
cooperative way and fitting within wider nature management and economic
policies.
Improvement of trails, signposting, facilities, transportation services,
accommodation, hospitality and other infrastructure is needed to overcome
Norway aims to transform itself from a strong winter destination into a yearround destination focusing on sustainable development in the areas of
nature and the environment, infrastructure and competence. The
Government is also positive towards initiatives that can lead to educational
courses being established for guides and tour guides within fields such as
outdoor activities, nature guiding and cultural guiding. One of the main
strategies of Norwegian government addressed to adventure tourism is also
related to quality and leadership in ecotourism and sustainable tourism.
INDUSTRY RIVALRY
Norway is the westernmost, northernmost and in fact the easternmostof
the three Scandinavian countries. Best known for the complex and deep
fjords along its west coast which stretches from the North Sea near Denmark
and Scotland into the Arctic Ocean and has borders with Finland, Sweden and
the northwestern tip of Russia .Still it faces competition from other European
countries like Germany, Spain, Italy, France United kingdom, Russia ,Greece
etc.
Norways unique selling points: - Spectacular fjords, coast and natural
phenomena - Fresh seafood and coastal specialties - Nature-based activities Thriving coastal culture
In an increasingly competitive market, Norway also needs a clear brand
position that distinguishes it from its key competitors.
By enhancing the brand, creating a clear competitive position and effectively
communicating this, we will reduce the impact of the main barrier to
choosing Norway, i.e. cost.
By enhancing the brand, creating a clear competitive position and effectively
communicating this, we will reduce the impact of the main barrier to
choosing Norway, i.e. cost. "NORWAY POWERED BY NATURE"
THREAT OF SUBSITUTES
Visitors to Norway come from all parts of the globe, with a great many from
Germany, the Netherlands, Great Britain, USA and France especially. The
majority of tourists, however, are Norwegian or from other Scandinavian
countries, usually travelling on business. These business tourists constitute
an important part of the total number of overnight stays, many of the larger
hotels therefore base their activities on conference rooms and restaurant
facilities.
With the growth of globalization and availability of the state of the art
technology business tours are being replaced by video conferencing
virtual websites on the internet
Due to economic crisis in Euroupe countries such as Spain and Italy
decreased the number of visits to Norway. Germany was another
country which opted for other destination
entry but still the major consideration for any country would be its
Infrastructure, Language, security and ease of access. The major barrier to
entry is put by the government itself.
Threat of substitutes:
On an average it is seen that a family spends 10% of its total annual income
on its travel. Seeing this in mind it can be easily found out that there are
various substitutes available for Travel and Tourism. Starting right from
generic competition to specific competition. The biggest competitor would be
theme parks, entertainment cities. This is the greatest threat to the Travel
and Tourism Industry. People now avoid going outside rather spend time at
such places with the family. Other substitutes can be internet and video
games for the children.
Industry Rivalry:
In India within the travel and tourism industry itself a good and healthy
competition can be seen. Countries like India not only have international
competitors but it is also competing locally. There is always a stiff
competition within the hill stations, coastal areas, religious destinations and
cultural centers. Not only has this but stated like Himachal Pradesh, Gujrat,
MP, Kerala, Rajasthan and AP take initiatives with the locals and try to
provide a flavor of their culture and tradition. They have their own
campaigns to attract local as well as international tourists. The industry also
seeks stiff competition within the tour operators; this has also benefitted the
end customers as now better services are provided at competitive price.
Export Financing.
The objective of the policy is to ensure a robust and competitive export
financing scheme for Norwegian industry.
According to the policy, Export Credit Norway will provide loans for
export financing in the form of state-subsidies commercial interest
reference rate loans and CIRR-qualified market loans on commercial
terms.
These loans are loans granted to borrowers on terms compliant with
the OECD "Arrangement on Officially Supported Export Credits". CIRRqualified market loans are loans priced on market terms in compliance
with state aid rules of the EEA-agreement.
Trade Policy.
As the demands of the Norwegian population and businesses for a
diverse supply of goods and services be met, as a result of this more
than 40% of gross domestic product is exported, sufficient to allow for
imports corresponding to around 30% of GDP.
The Norwegian firms to benefit from economies of scale, this country
must participate in international markets.
competitiveness
of
Norwegian
goods
and
service
goals
of
maintaining,
improving
and
strengthening
the
products,
fish
and
marine
products
and
processed
agricultural products.
In addition, each EFTA country has concluded bilateral agricultural
protocols which are important parts of EFTA's free trade agreements
It is a
been
reduced
by
10%.
This
would
promote
domestic
Handicrafts,
Handlooms,
Carpets,
Readymade
Garments,
Marine sector
Fisheries sectors which are exempted from maintenance of average
EO under EPCG Scheme, subject to the condition that Fishing Trawlers,
boats, ships and other similar items shall not be allowed to be
imported under this provision.
Gems & Jewellery Sector
To neutralize duty incidence on gold Jewellery exports, the
Government has now been decided to allow Duty Drawback on
such exports.
To make India a diamond international trading hub, this policy
planned to establish Diamond Bourse (s).
A new facility to allow import on consignment basis of cut &
polished diamonds for the purpose of grading/certification purposes
has been introduced.
To promote export of Gems & Jewellery products, the government
grant the value limits of personal carriage have been increased
from US$ 2 million to US$ 5 million in case of participation in
overseas exhibitions.
According to the policy, the limit in case of personal carriage, as
samples, for export promotion tours, has also been increased from
US$ 0.1 million to US$ 1 million.
Agriculture Sector
received
from
private
approved
insurance
Simplification of Procedures
The Government simplify some procedures to facilitate duty free
import of samples by exporters, number of samples/pieces has been
increased from the existing 15 to 50. Customs clearance of such
samples shall be based on declarations given by the importers with
regard to the limit of value and quantity of samples.
In this policy the exemption for up to two stages from payment of
excise duty in lieu of refund, in case of supply to an advance
authorization holder (against invalidation letter) by the domestic
intermediate manufacturer. This would allow exemption for supplies
made to a manufacturer, if such manufacturer in turn supplies the
products to an ultimate exporter.
The government permitted Greater flexibility to allow conversion of
Shipping Bills from one Export Promotion scheme to other scheme.
Customs shall now permit this conversion within three months, instead
of the present limited period of only one month.
In this new trade policy, the duty free imported goods could be taken
only to the manufacturing unit of the authorization holder or its
supporting manufacturer.
Disposal of manufacturing wastes / scrap will be allowed after payment
of applicable excise duty, even before fulfillment of export obligation
under Advance Authorization and Export Promotion Capital Goods
Scheme.
According to the policy, the procedure for issue of Free Sale Certificate
has been simplified and the validity of the Certificate has been
increased from 1 year to 2 years. This will solve the problems faced by
the medical devices industry.
Acceding to the demand of trade & industry, the application and
redemption forms under Export Promotion Capital Goods scheme have
been simplified.
Reduction of Transaction Costs
Short, limited seasons.:Norways tourism is characterized by strong fluctuations in demand that are
a consequence of seasonal concentration. The results in a number of
challenges for the Norwegian tourism industry including the ability to
generate profits and attract and retain staff at all levels. Reduction seasonal
concentration of demand for tourism is therefore a priority (e.g. see
Norwegian Ministry of Trade and Industry 2005).
To develop counter-seasonal strategies, it is useful to have an understanding
of the seasonal concentration of demand for tourism and the relative
marginal effect of different markets. The former identifies patterns of
against that of
other
areas. The
latter provides
Numerous small units with limited resources:The many of the countrys local authorities wish to go for tourism. That such
a high proportion of local authorities wish to develop tourism products is
good, but in a national industrial policy perspective it is main to take into
account that not all investments in local tourism activities may be profitable.
This must be considered, for e.g.: when the development of year-round jobs
is being discussed.
Tourists demand is a complete experience, with the possibility of combining
products
from
various
segments
of
the
tourism
industry
into
comprehensive package.
The
development
of
all-inclusive
tourism
products
and
Norwegian
destinations requires separate entities coordinate their efforts. This will allow
the tourism industry of Norway
Unorganized structure:The tourism industry requires an organizational model that utilizes both
public and private resources more effectively. The purpose of adjusting the
destination management structure is to make the tourism industry more
efficient and get more out of the public funds allocated to the sector. This is
also intended to enable the local authorities to more meet the tourism
industrys
need
in
the
development
of
all-inclusive
and
attractive
destinations.
Cultural problem:Norway has active cultural sector .But its correct utilization is not yet been
plan which can help to provide content for tourism products in different
ways.
Seasonal strategies.
To
develop
counter-seasonal
strategies,
it
is
useful
to
have
an
Resource utilization.
There are many destination management bodies in Norway. Roles,
responsibilities and tasks need to be clearly allocated between these
organizations. Increasing the effectiveness of the efforts being made, the
use of private and public sector resources requires clarification of who
should do what, and who should finance the various activities.
Every year Innovation in Norway contacts more than 1,000 international
tour operators who sell Norway to establish and to maintain good
relations. Activities involve in making sales visits, training tour operator
staff, local workshops and the organizations flagship event, the
Norwegian Travel Workshop.
Staged
annually,
the Norwegian
Travel
Workshop
brings
together
Marketing strategy.
Online solutions have made this far easier to sell experiences direct to the
consumer. Therefore use of online solutions is a natural part of any such
sales plan. Building relations with tour operators and travel agencies is
important. Today, these account for the sale of a considerable volume of
holiday experiences in Norway.
For tour operators to recommend Norway to their customers they must
know about Norway as well as Norwegian tourism products. Most people
have pointed to a short distance between product information and the
buy button for the same product as a success factor in triggering sales.
Good electronic solutions for booking, payment are therefore vital
elements in maintaining and increasing customer motivation to choose
Norwegian
destinations.
The
booking
solution
was
launched
on
is of
particular importance that more and more tourism service providers make
their products available for booking through this site. Sales as well as
marketing are also about giving customers the information they need,
when they need it.
Visitnorway.com is
Organizational structure.
Based on the input received in connection with the work to revise the
tourism strategy, three areas in particular must be examined in more detail
before the organizational model for future tourism industry can be drawn up.
We must:
d. Define which organizational structures are desirable, possible and
appropriate.
e. Allocate roles and responsibilities more clearly.
f. Come up with a robust and long-term funding model for the new
organizational solution.
indicators.
The standardized system for customer evaluations will be
included in the star-rating scheme. In addition to this scheme, additional
performance criteria covering the environment, universal access and type of
market segment the hotel is operating in will also be adopted. The criteria
may lead to supplementary labeling as eco-friendly, accessible in accordance
with NS 11010, and designation as conference hotel, business hotel or
holiday hotel
There are various resources required to setting up Liza World Travels Travels
in Norway.
A. Financial resources.
Small business financing can involve several types of financing including
short-term debt, long-term debt and equity financing. Alternate sources of
financing including leasing, advance payments from customers, and supplier
financing through extended payment terms.
For most International tourism businesses, the primary season is either
winter or summer. Many do not operate year-round. Spring and fall are
generally considered low season for most tourism businesses.
These peaks and valleys must be taken into account in your financial
planning.
If all your annual revenue comes during a six month period, you need to plan
your revenues and expenditures for the whole year to ensure that you can
sustain the business through the other six months of low cash-flow. This can
get challenging, especially since the low time for cash flow is often the same
time that you need to invest in marketing and promotion for the upcoming
season. Therefore, you will likely need to establish a line of credit with a bank
to carry you through the cash-flow valleys. This is in addition to having upfront working capital to start your business.
B. Human Resources.
Organizations exist for people. The people make them of people and their
effectiveness depends on the behavior and performance of the people
constituting them.
Interestingly, people are considered as resources and as asset rather than a
liability.
Today, there is a growing awareness of the importance of the human side of
organizations as a vital factor in overall progress. There is no doubt that the
people, science & technology, will determine the future of Liza World Travels
in Norway.
Though Liza World Travels is owner-operated, it almost all needs employees
to support the operation of the business. Before you hire anyone, there are
many things to consider, including:
The following figure details the profile of persons employed in Liza World
Travels at Norway.
Graduate/Masters,
with
over
8 years of experience
Branch
Operations
Messenger/
T
Sales
eam
ravelLeader/Deputy
Leader
Manager
Executive
Counsellors
Manager
Manager
Sales
Manager
Marketing Resources.:Once you are ready to take your product to market, the big question is,
'How?' Do you promote your product directly to the consumer? Do you sell
your product through tourism trade partners? Or do you do both?
To answer these questions and develop your marketing plan, it all comes
back to research. You need to understand your target market - how and when
your potential clients book their vacations, and where they get their travel
information.
You then need to identify the best resources to assist you with marketing
your product to your target markets.
You also need to understand the buying cycle of clients in your target
market, in order to prepare effective marketing materials and identify the
sales activities you will need to undertake.
Marketing materials and sales activities
Print and online advertising
Brochures
Website
Media releases
Quality images of your product and destination
Personal attendance at marketplaces as well as trade and consumer
shows
Sales calls
Direct mail
Membership in tourism associations or sector associations
price
to
charge.
The
research
you
conducted
on
your
competitors should tell you what the competition is offering. This will allow
you to be competitive with your pricing, while creating a product or package
that is unique in the market.
Destination Marketing Organizations (DMOs).
Destination Marketing Organizations (DMOs) can be important marketing
resources for tourism businesses. DMOs are responsible for developing and
delivering marketing programs that increase tourism visitation to a particular
place. DMOs represent a wide variety of destinations from a national level
down to a region, city, community, or specific resort.
Business Operations Resources.
After you have completed your business registration, and obtained the
necessary financing and insurance, it is time to set up your business
operations. Regardless of the type of tourism business you are starting, the
following steps are essential to establish your business on a solid foundation.
Secure a phone and fax number for your business.
Select and register a domain name for your website -optional, but
recommended.
Open a bank account and secure a line of credit and/or working capital.
Set up your record-keeping and accounting system.
FINANCIAL DATA
Financial Data means the process of reviewing and evaluating a company's
financial statements (such as the balance sheet or profit and loss statement),
thereby gaining an understanding of the financial health of the company and
enabling more effective decision making. Financial statements record
financial data; however, this information must be evaluated through financial
statement analysis to become more useful to investors, shareholders,
managers and other interested parties.
Financial statement analysis is an evaluative method of determining the
past, current and projected performance of a company. Several techniques
are commonly used as part of financial statement analysis including
horizontal analysis, which compares two or more years of financial data in
both dollar and percentage form; vertical analysis, where each category of
accounts on the balance sheet is shown as a percentage of the total account;
and ratio analysis, which calculates statistical relationships between data.
The following are the projected some financial data for Liza World Travels:-
1. Income Statement
PERIOD ENDING
31/3/2015
31/3/2016
31/3/2017
Total Revenue
78,08,208
1,23,11,029
1,43,28,833
Cost of Revenue
39,85,825
67,88,884
88,07,941
Gross Profit
38,22,920
55,20,292
66,60,220
Sales, general,admin.
34,49,079
50,96,579
6,416,921
1,19,666
1,74,709
2,35,012
Operating income
2,54,321
6,29,881
11,30,681
Add.income/expense items
1,00,285
1,24,448
2,62,794
EBIT
3,54,679
3,71,148
3,97,573
Operating expenses
Interest expense
2,20,798
3,10,407
4,86,933
EBT
1,33,881
2,59,080
3,83,799
3,02,454
4,41,345
6,29,205
Net Income
2. Balance Sheet
PERIOD ENDING
31/3/2015
31/3/2016
31/3/2017
Current assets
Cash and cash equivalents
32,32,866
27,37,156
23,75,559
Net receivables
10,06,981
16,55,055
20,51,460
21,30,267
41,16,795
44,29,291
63,71,134
86,58,380
88,69,584
37,503
3,91,531
4,43,097
Fixed assets
2,35,206
4,41,535
5,75,296
Intangible assets
1,74,826
5,21,854
21,86,862
Other assets
57,879
68,630
89,944
Total assets
70,57,620
1,06,35,23
5
1,21,61,803
Accounts payable
18,55,937
29,18,625
50,39,820
3,49,452
4,45,561
6,09,341
22,09,883
30,67,101
52,61,103
9316
11,066
17,754
Other liabilities
73,165
1,35,638
4,88,711
Total liabilities
22,92,783
32,18,989
58,35,766
Current liabilities
200
150
100
SALES(LAKHS)
50
PROFIT(LAKHTS)
0
2015
2016
2017
2018
-50
-100
YEAR
SALES(LAKHS)
PROFIT(LAKHS)
2015
75,00,000
(-50,00,000)
2016
1,00,00,00
(-85,00,000)
2017
1,15,00,000
1,15,00,000
2018
1,40,00,000
1,20,00,000
Visitors to Norway come from all parts of the globe, with a great many from
Germany, the Netherlands, Great Britain, USA and France especially. The
majority of tourists, however, are Norwegian or from other Scandinavian
countries, usually travelling on business. These business tourists constitute
an important part of the total number of overnight stays; many of the larger
hotels therefore base their activities on conference rooms and restaurant
facilities. The tourism industry in Norway is characterized by strong
fluctuations in demand, as it is highly seasonal. Geography and climate play
important roles in the demand for labour in the tourism sector. For example,
mountain resorts may have a quiet period in early autumn and late spring,
depending on weather conditions suitable for hiking and skiing. More urban
areas may have slightly less tourist activity in January after the Christmas
season and before winter and Easter holidays begin, and again in May
The following are some future projections made for :
a. Expected No. of Tourist in Norway
b. Employment in Tourism
c. GDP.
d.Unemployment Rate.
e.Inflation Rate
f. Export Price
e.Import Price
No. of tourists
2013
2014
2015
2016
2017
(in millions)
20
25
31.25
32.81
33.20
No. of tourists(thousands)
31.25
35
30
25
32.81
33.2
25
20
20
15
10
5
0
2013
2014
2015
2016
2017
b. Employment in Tourism
In 2013, the total contribution of Travel & Tourism to employment, including
jobs indirectlysupported by the industry, was 8.5% of total employment
(222,000 jobs).
This is increased to by 1.2% in 2014 to 224664 jobs and it may be increased
and reached to 30% till 2024.
(Sources: - 2014 Norway ANNUAL RESEARCH: KEY FACTS)
As from above data availability we have made some execrated data for the
employment contribution in tourism sector.
Year
Employment (%)
2013
8.5
2014
9.7
2015
11.9
2016
13.1
2017
15.3
Employment (%)
18
15.3
16
14
11.9
12
10
8.5
8
13.1
9.7
Employment (%)
6
4
2
0
2013
2014
2015
2016
2017
c. GDP.
Gross domestic product is the market value of all officially recognized final
goods and services produced within a country in a year, or other given
period of time. GDP per capita is often considered an indicator of a country's
standard of living.
In 2013, the total contribution of Travel & Tourism to GDP was 1.34
This is increased to by 0.36% in 2014 which is 1.7.
(Sources: - 2014 Norway ANNUAL RESEARCH: KEY FACTS)
As from above data availability we have made some execrated data for the
GDP contribution in tourism sector.
Year
GDP
2013
1.34
2014
1.7
2015
1.8
2016
2.0
2017
2.2
2017; 2.2
2013; 1.34
2014; 1.7
2016; 2
2015; 1.8
d. Unemployment Rate.
In 2013, the total unemployment in Norway for year 2013 was 4.2% where it
decreased by 2% in 2014 and was 4.00.
(Sources:- Unemployment Data Research- 2014)
The percentage of the work force that is unemployed at any given date.
Year
Unemployment
2013
2014
2015
2016
2017
Rate
4.2
4.0
3.4
3.1
3.0
Unemployment Rate
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
2013
2014
2015
2016
2017
Unemployment Rate
e. Inflation Rate.
Year
Rate
2013
3.2
2014
2.30
2015 (feb)
1..91
Inflation Rate
3.5
3.2
2.3
2.5
1.91
Inflation Rate
2
1.5
1
0.5
0
2013
2014
2015 (feb)
f. Export Prices.
The Export Price Index (EPI) tracks changes in the price which firms receive
for products they export.
Increases in the EPI are typically due to strong foreign demand or higher
internal costs within the exporters country.
Year
2013
2014
2015
2016
2017
Prices
119.6
127.9
126.0
129.1
130.2
Export Prices
2017
130.2
2016
129.1
2015
2014
2013
114
Export Prices
126
127.9
119.6
116
118
120
122
124
126
128
130
132
g. Import Prices.
Index price of the goods that are imported by country.
Year
Prices
2013
111.3
2014
117.5
2015
120
2016
122
2017
125
Import Price
2013
111.3
125
2014
117.5
122
120
2015
2016
2017
potential for
Economic sectors.
The NORA region is a resource based economy. It is closely tied to fisheries,
an industry that serves a vital role in employment, export and wealth
creation.
The fishing industry is by far the most important economic sector in the
Faroe Islands and Greenland. It is in the process of developing a mining
industry, which is the case for Northern Norway. Iceland and Coastal Norway,
in contrast to the regions other countries, have a more diversified economy.
Fishing and energy, both are very important to the development in Coastal
Norway. The key factor in the countrys economy has been the discovery and
production of oil and gas. Although fisheries have been declining in Iceland,
it remains one of the most important economic sectors. Today, Aluminium is
Icelands biggest export good.
In the Faroese and Greenland we find strong public sector and mostly
fisheries based on private sector. Norway and Iceland, both are significantly
dependent on jobs in the public sector. In the more remote settlements,
employment in the public sector provides job opportunities for people with
specialised skills.
Greenland and the Faroe Islands have developed tourism industry in
significant ways over the past few years. However, tourism only represents a
small part of the countries economic activity. Norway and Iceland promoted
their countries as tourist destinations over a longer period of time. Iceland is
more dependent on tourism than any other NORA country. In 2009, tourism
increases countrys GDP to 5.9 %.
The GDP of Norway was NOK 2.915.354 million in 2012. In 2011, it was DKK
13.173 million in the Faeroes, while it was ISK 1.626.335 million in Iceland,
and DKK 13,060 million in Greenland.
Employment.
Employment figuresare high in the NORA region. Unemployment rates in
2012 were 5.5 % in the Faroese, 9.9 % in Greenland, 5.6 % in Iceland and 3.2
% in Norway.
Many factors contribute to the high employment rate in the region. The two
important ones are the growth in the public sector, which has given new
employment opportunities, and the other is the emigration of young people,
who leave either to study or for a job.
December
2013,
there
were
99 000
unemployed
persons,
CONCLUSION
travel
and
tourism
enterprises
and
environmental
labelling
programmes emerged during the review period, including Scandinavian ecolabel Swan, Eco-Lighthouse and ISO 14001. On one hand large chains like
travel accommodation providers were active in eco-labelling. But smaller
providers were interested in sustainable positioning. Green travel products
and services, both will represent an opportunity to add value to products and
services in a competitive environment during the forecast period.
Sales growth of travel products will be moderate during the forecast period.
Value sales of tourism products are expected to grow moderately during the
forecast period. This will be due to intense competition and discounting
taking place in many categories. Due to this development, the unit prices are
expected to face strong pressure in most categories. While transportation
and car rental, both are likely to see significant price competition, other
categories like travel accommodation and tourist attractions could see value
added by active engagement from companies through strategies like
environmental certification and labelling.
The objective of this analysis is to support suppliers in their longer-term
policy making. The trends mentioned relate to Western society and to Europe
in particular for the next five years. They are based on many analyses and
assessments made by international tourism experts.
DEMOGRAPHICS.
The number of persons in older age categories will increase. Seniors will be
healthier, will have higher disposable incomes than in the past. Most of them
will enjoy early retirement schemes.
As a result, the number of experienced senior travellers will increase faster
than the development of tourism demand in general although a gradual
downgrading of pension benefits and
The increasing demand for quality, convenience and security for easy
transportation for more relaxing entertainment facilitiesand for oneperson products.
The increasing demand for luxury for special products which can be
obtained on impulse; for city-breaks and other short breaks abroad in
periods that used to be least favoured.
HEALTH.
Health-consciousness will increase further. Though that will not influence the
volume of demand, it will influence the decision-making with regard to
destinations and behaviour during holidays.
Consequences for the tourism sector:
Destinations that are perceived less healthy will be more quickly
avoided than in the past.
Demand for sun-holidays will continue to decrease.
INFORMATION TECHNOLOGY.
The penetration of the internet and its use for information and the
purchasing of tourism products and services will continue to increase. For
tourism, the role of the internet, including new means of visual presentation,
will increase still further, and will prove to be of utmost importance in future.
Consequences for the tourism sector:
The availability of tourist information on destinations and products and
increasingly sophisticated search engines to analyse such information
TRANSPORTATION.
An increasing availability of high-speed trains and low-cost carriers will
influence classical travel flows. Road traffic will face more congestion.
Consequences for the tourism sector:
Destinations will increasingly benefit from easy and affordable access
for short breaks in particular when major events are organised outside
of the main season.
An increasing availability of direct links by train and plane will
stimulate demand for international short breaks in cities and cityregions to the detriment of rural areas.
The use of high-speed trains for medium distances will take over large
accessibility.
Cruises not only expensive cruises, but also those in budget-class
will increase in popularity, in particular for those over 50 years of age.
SUSTAINABILITY.
The environmental consciousness will continue to increase. For tourism, it
will result in more demand for sustainable destinations, in which nature and
population will play an increasingly prominent role. In order to mitigate the
costs for sustainability, the price will increasingly be passed on to the
tourists themselves.
Consequences for the tourism sector:
The regional component in destinations will increase is important.
The destination management policies need to be improved by more
coherent and consistent planning.
The preference for destinations will be more strongly connected to the
support given by the local population to welcoming increasing numbers
of visitors.
The regions which have suffered from overbuilding , particularly where
it is not in keeping with the natural landscape will increasingly be
LEISURE TIME.
The
stimulates the wish for more leisure time and relaxation which will limit the
increase in free disposable incomes. For tourism, this trend is thus
unfavourable and also because the increase in the number of days of paid
leave for holidaymaking has come to a halt.
Consequences for the tourism sector:
The increasing need to supply low-cost products.
The increasing need to offer relaxation.
The shortening of the longer main holiday in favour of more short ones.
TRAVEL EXPERIENCE.
with
holidaymaking
and
within
holidaymaking,
the
preferred,
and
will
demand
better
destination
management.
LIFESTYLES.
The lifestyles in Western society are changing gradually. For tourism, it
influences the tourists perception of his/her personal needs and behaviour.
BIBILOGRAPHY
http://www.grida.no/files/tourism/2010/seminar/10_Ingunn%20Sornes_Innovation
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Statistics Norway: Norway's central institution for producing official statistics,
Minifacts about Norway, Tourism and transportation, 2013 2 World Travel and
tourism council: Travel & Tourism Economic impact, Norway, 2013
http://www.wttc.org/-/media/files/reports/economic%20impact%20research/country
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http://www.freenomads.com/blog/?p=296#sthash.XnkjKAUQ.dpbs
http://mpra.ub.uni-muenchen.de/14031/1/mpra_paper_14031.pdf
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http://www.transindiatravels.com/arunachal-pradesh/tourist-places-to-visit-in-arunachalpradesh