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BROWN ACT:

Government Code 54950 (The Brown Act) requires that a brief description of each item to be transacted or discussed be
posted at least 72 hours prior to a regular meeting. The Corporation posts agendas with the City at 1 Frank H. Ogawa Plaza,
#101. Action may not be taken on items not posted on the agenda. Copies of the agenda are available from the Lake
Merritt/Uptown District Association at 388 19th Street, Oakland, CA 94612. Meeting facilities are accessible to persons with
disabilities. If you require special assistance to participate in the meeting, notify our office at 510 238-1122 at least 48 hours prior
to the meeting.

LAKE MERRITT/UPTOWN COMMUNITY BENEFIT DISTRICT


388 19th Street Oakland, California 94612
Phone 510.452.4529 Fax 510.452.4530 info@lakemerritt-uptown.org www.lakemerritt-uptown.org

LAKE MERRITT/UPTOWN COMMUNITY BENEFIT DISTRICT


388 19th Street Oakland, California 94612
Phone 510.452.4529 Fax 510.452.4530 info@lakemerritt-uptown.org www.lakemerritt-uptown.org

Lake Merritt/Uptown District Association


YTD Cash Summary-July 2015

Cash Available

YTD Budget

Actual

Annual Budget

Notes
Assessement income received
to date is $10,655.46 more than
budgeted.

Prior Year Reserve and Assessment Income

$1,257,830.67

$1,268,486.13

$1,371,545.37

Less Reserve
Total Cash Available

$128,589.54
$1,129,241.13

$128,589.54
$1,139,896.59

$128,589.54
$1,242,955.83

DISI

$42,033.32

$27,058.62

$72,057.12 Please see attached

ORG

$141,483.60

$126,089.80

$230,624.20 Please see attached

SOBO

$548,493.42

$489,043.76

$940,274.51 Please see attached

Total Expenses

$732,010.34

$642,192.18

$1,242,955.83 Please See Attached

Cash Remaining

$397,230.79

$497,704.41

Expenses

Non-Assessement Funds
Fox Theater Services (2014)

Current Liability
$12,000.00

$0.00

YTD Actual
Remaining Funds
Notes
Safety
Services
provided for
$3,365.54
$8,634.46
shows at The Fox March through
July.

10:19 AM
7/27/15
Cash Basis

Lake Merritt Uptown District Association


July 2015 Expenses
Curr. Actual

Curr. Budget

Curr. Variance

Percent

YTD Actual

YTD Budget

YTD Variance

Percent

Ann. Budget

Variance Explanation

EXPENSES
DISTRICT IDENTITY (DISI)
DISI Projects
Marketing

608.98

3,541.67

-2,932.69

17.2%

5,717.96

24,791.65

-19,073.69

23.06%

Misc
Public Relations

2,000.00
1,250.00

338.09
1,250.00

1,661.91
0.00

591.56%
100.0%

2,090.66
8,750.00

2,366.67
8,750.00

-276.01
0.00

88.34%
100.0%

42,500.00 Includes fulfillment of Phase 1 of the Circlepoint contract and


the design of Oakland Central marketing collateral.
4,057.12 Includes partial sponsorship of 2015 Oakland Music Festival.
15,000.00

Total DISI Projects


Special Events
Arts & Culture
CBD Sponsored Events

3,858.98

5,129.76

-1,270.78

75.23%

16,558.62

35,908.32

-19,349.70

46.11%

61,557.12

5,000.00
3,000.00

416.67
458.33

4,583.33
2,541.67

1,199.99%
654.55%

5,000.00
5,500.00

2,916.65
3,208.35

2,083.35
2,291.65

171.43%
171.43%

Total Special Events


TOTAL (DISI)
ORGANIZATION
Non-personnel expenses
Accounting Expenses
Computer Service & Support
Consulting & Legal Expenses
Fees & Permits
Insurance
Directors & Officers
General Liability

5,000.00 Includes sponsorship of 2015 Art + Soul Festival.


5,500.00 Includes sponsorship of Bike to Work Day, Vator Splash and
Oakland Music Festival.
10,500.00

8,000.00

875.00

7,125.00

914.29%

10,500.00

6,125.00

4,375.00

171.43%

11,858.98

6,004.76

5,854.22

197.49%

27,058.62

42,033.32

-14,974.70

64.37%

0.00
507.50

250.00
41.67

-250.00
465.83

0.0%
1,217.9%

2,850.00
507.50

1,750.00
291.65

1,100.00
215.85

162.86%
174.01%

3,000.00 Includes preparation of 2014 taxes. Within annual budget.


500.00 Includes repair of office computer and retrieval of files from
the cloud.

0.00

416.58

-416.58

0.0%

2,499.50

2,916.10

-416.60

85.71%

4,999.00 Includes payment to Robert Selna for Policy and Planning

25.00

166.67

-141.67

15.0%

1,626.50

1,166.65

459.85

139.42%

0.00
0.00

0.00
0.00

0.00
0.00

0.0%
0.0%

1,285.00
5,138.00

1,300.00
4,887.00

-15.00
251.00

98.85%
105.14%

72,057.12

Committee consulation.
2,000.00 Includes SPUR, IDA and CDA memberships and filing fees
for Caltrans claim. Within annual budget.
1,300.00 Paid in full.
4,887.00 Variance in this category due to increase in premium for
coverage of Big Belly trash compactors.
6,187.00
4,008.20 Includes sponsorship of Hack the Hood graduation.

Total Insurance
Misc
Occupancy expenses
Rent, parking, other occupancy

0.00
0.00

0.00
334.00

0.00
-334.00

0.0%
0.0%

6,423.00
947.99

6,187.00
2,338.20

236.00
-1,390.21

103.81%
40.54%

1,572.81

3,208.33

-1,635.52

49.02%

19,023.73

22,458.35

-3,434.62

84.71%

38,500.00

Total Occupancy expenses

1,572.81

3,208.33

-1,635.52

49.02%

19,023.73

22,458.35

-3,434.62

84.71%

38,500.00

34.88
13.50
109.80
3.01
219.98
2,486.48

125.00
41.67
250.00
291.67
208.33
5,333.92

-90.12
-28.17
-140.20
-288.66
11.65
-2,847.44

27.9%
32.4%
43.92%
1.03%
105.59%
46.62%

596.44
79.65
931.29
1,635.15
1,633.07
38,753.82

875.00
291.65
1,750.00
2,041.65
1,458.35
43,524.60

-278.56
-212.00
-818.71
-406.50
174.72
-4,770.78

68.17%
27.31%
53.22%
80.09%
111.98%
89.04%

Office furniture & equipment


Postage, shipping, delivery
Printing & copying
Supplies
Telephone & telecommunications
Total Non-personnel expenses
ORG/Special Projects
Annual Breakfast Meeting
Shuttle
Total ORG/Special Projects

1,500.00
500.00
3,000.00
3,500.00
2,500.00 Includes increase in internet charges. Within annual budget.
70,194.20

0.00

0.00

0.00

0.0%

0.00

5,500.00

-5,500.00

0.0%

872.00
872.00

0.00
0.00

872.00
872.00

100.0%
100.0%

872.00
872.00

5,000.00
10,500.00

-4,128.00
-9,628.00

17.44%
8.31%

5,500.00 To be spent on Ambassador BBQ on September 16th.

1,250.00
10,877.84

1,250.00
10,910.83

0.00
-32.99

100.0%
99.7%

8,750.00
76,342.88

8,750.00
76,375.85

0.00
-32.97

100.0%
99.96%

0.00

333.33

-333.33

0.0%

1,371.10

2,333.35

-962.25

58.76%

12,127.84

12,494.16

-366.32

97.07%

86,463.98

87,459.20

-995.22

98.86%

149,930.00

15,486.32

17,828.08

-2,341.76

86.87%

126,089.80

141,483.80

-15,394.00

89.12%

230,624.20

5,000.00 Includes payment to Shuttle Survey takers.


10,500.00

Personnel & Related


Public Relations
Staff Personnel
Training & Prof. Develop.

15,000.00
130,930.00
4,000.00 Includes costs associated with staff attendance at CDA
Conference in Santa Monica.

Total Personnel & Related


TOTAL ORGANIZATION

Page 1 of 2

10:19 AM
7/27/15
Cash Basis

Lake Merritt Uptown District Association


July 2015 Expenses
Curr. Actual

Curr. Budget

Curr. Variance

Percent

YTD Actual

YTD Budget

YTD Variance

Percent

Ann. Budget

Variance Explanation

SOBO
Landscaping Staff Person
Maintenance

2,349.66
47,110.06

2,349.67
22,887.58

-0.01
24,222.48

100.0%
205.83%

16,447.62
214,322.26

16,447.65
160,213.06

-0.03
54,109.20

100.0%
133.77%

Misc SOBO expenses


PROW Maintenance
Security

6,238.80
617.91
34,533.47

3,216.81
5,457.50
42,527.98

3,021.99
-4,839.59
-7,994.51

193.94%
11.32%
81.2%

7,923.03
10,429.19
238,849.66

22,517.67
38,202.57
297,695.82

-14,594.64
-27,773.38
-58,846.16

35.19%
27.3%
80.23%

0.00

1,916.67

-1,916.67

0.0%

1,072.00

13,416.65

-12,344.65

7.99%

Watering

28,196.00
274,651.00 Variance due to emphasis on maintenance issues
during the roll out of combined services under BBB.
38,601.72
65,490.07
510,335.72 Combined YTD expenses for security and maintenance
within annual budget.
23,000.00 Watering charges captured in Block by Block contract.

TOTAL SOBO

90,849.90

78,356.21

12,493.69

115.95%

489,043.76

548,493.42

-59,449.66

89.16%

940,274.51

TOTAL EXPENSE

118,195.20

102,189.05

16,006.15

115.66%

642,192.18

732,010.54

-89,818.36

87.73%

1,242,955.83

Page 2 of 2

Gallen.Neilly May/June/July 15 Activity Report


To: The Lake Merritt/Uptown & Downtown Oakland District Associations
Fr: Tim Gallen, Andrew Neilly, Nancy Amaral
Here is our summary report of May/June/July activity undertaken by Gallen.Neilly on behalf of the Lake Merritt/Uptown & Downtown
Oakland Districts.

Projects COMPLETED
Media Inquiries/Pitches:
Goal: To promote business growth & expansion within the CBDs:

Press release drafted/distributed: Uptown & Downtown Oakland Community Benefit Districts Note Over 156,000 Square Feet of
New Leases in the Second Quarter of 2015 on July 23, 2015
o RENTV: Businesses Signed Leases for 156k sf of Space in Downtown/Uptown Oakland in the Second Quarter of this
Year 7/24/15
http://www.rentv.com/content/northerncalifornia/mainnews/news/20110
o The Registry SF: Uptown & Downtown Oakland Community Benefit Districts Note Over 156,000 Square Feet of New
Leases in the Second Quarter of 2015 7/23/15
http://news.theregistrysf.com/uptown-downtown-oakland-community-benefit-districts-note-over-156000-square-feet-ofnew-leases-in-the-second-quarter-of-2015/
o Bisnow: 7/23/15: Sierra Club loses Race for Oakland Office sites the 156K stat & a few businesses from Q2:
https://www.bisnow.com/archives/newsletter/local-real-estate/san-francisco/5631-sierra-club-loses-race-for-oaklandoffice/
o Summary posted by Zennie Abrahams Oakland Focus blog: http://oaklandfocus.blogspot.com on 7/23/15
o Summary posted to Oakland Business Blog: http://oaklandbusiness.blogspot.com/ 7/23/15
Tweeted to Gallen.Neillys 440 followers (includes media), Uptowns 4,772 followers & Downtowns 5,387
followers

Goal: To collaborate with incoming new & existing businesses to maximize impressions of business growth within the CBDs

Oakland Business Blog: http://oaklandbusiness.blogspot.com/ was developed by Gallen.Neilly and is updated 1-2 times per
week with positive business stories within the CBDs.
o Tweets are posted on Gallen.Neilly, Uptown & Downtown Twitter profiles with links and teasers to these stories on the
blog.
Business Profiles: Gallen.Neilly is continuing to reach out to business owners within the CBDs to interview & create business
profile stories on them. These business profiles are being used to pitch to the media, send to Hank Masler at the Oakland
Chamber for the Oakland Business Review and to be included in the Oakland Business Blog.
o June Oakland Business Review example: Creative Shops Move to Uptown/Downtown
http://issuu.com/oaklandchamber/docs/obr_june_15-final_6515 (Page 6)
o

Businesses interviewed thus far include:


o

EVB (Pitched to advertising/marketing media & Oakland Chamber)

Gensler (On hold- awaiting photos from Genslers recent photo shoot)

Oakland Vision Center (On Oakland Business Blog & pitching nationally)

Mad Dogs & Englishmen (Pitched to advertising/marketing media & Oakland Chamber)

Parlour (Pitched to food writers & local media)

SparkArt (on hold for approvals from Naveen Jain)

Port Kitchens LLC (currently pitching to the San Francisco Business Times & others)

Town Kitchen (works with the Port Kitchens LLC)

Real Food Cup (works with the Port Kitchens LLC)

Goal: To use the Warriors Win/Parade as an opportunity to promote Uptown/Downtown as THE place to do business:

Gathered stats regarding ambassador services for the Golden State Warriors Parade and circulated with JLL Researchs Chart
of the Week Thursday evening, 6/18/15.

NBC - (NBC Bay Area: 1.1M Monthly Unique Visitors; 4.7M Page Views Per Month; 1.8 minutes Average Time Spent). Arranged
interview with Steve Snider and NBCs Christie Smith on Oaklands preparation for Warriors Victory parade. Steve coordinated
interviews with businesses, per reporters request -- Uptown Juice Company and Urban Stitch:
http://www.nbcbayarea.com/video/#!/on-air/as-seen-on/Oakland-Preps-for-Warriors-Victory-Parade/308309331

CBS - (CBS Bay Area: 77.5MM Monthly Unique Visitors websites, mobile web, and mobile apps; 27MM Monthly Listening
Hours; 44.5MM Monthly Mobile Visitors; 13MM Total Digital App Downloads). Arranged interview with Andrew Jones and CBS
SFs Da Lin on Oaklands Victory Parade showcasing the growth of Downtown Oakland and businesses over the years:
http://sanfrancisco.cbslocal.com/2015/06/17/golden-state-warriors-victory-parade-oakland-revtalized-downtown/

CBS - (CBS Bay Area: 77.5MM Monthly Unique Visitors websites, mobile web, and mobile apps; 27MM Monthly Listening
Hours; 44.5MM Monthly Mobile Visitors; 13MM Total Digital App Downloads). Arranged and pitched a quote of Steve Snider to
CBS Brandon Mercer on plans for the Warriors Victory Parade in Oakland. Also sent him the Oakland Skyline report conducted
by JLL Research -- inquired about doing a city-by-city comparison and sent him the Chart of the Week also conducted by JLL
Research later that week:
http://sanfrancisco.cbslocal.com/2015/06/15/warriors-parade-route-oakland-information-time-date-location-lake-merritt-nbafinals-championship-parade-party/

Blog written in Business Oakland blogosphere on positive coverage received regarding the Warriors Championship win and
positive effects on the city of Oakland -- pushed out on Social Media & incorporated it into the Oakland Business Update (OBU) /
Broker Focus follow-up package.

Continuation of social media use with photos and captions, news articles and/or television clippings, etc.
o #FBF photo of the Warriors Parade and Kaiser Center to our 450 Twitter followers as well as the districts social media
pages on Friday, 6/26/15 (Total Twitter Reach = 10,000+ and Total Facebook Reach = 6,800+).
o Tweeted JLL Chart comparing Oakland and Cleveland numbers with fun Ambassador stats provided by Andrew Jones
Thursday, 6/19. Resulted in 6 re-tweets and 5 favorites (Total Audience Reach = 6500+).

Goal: To report positive news:

Received phone call from Kristin at KPIX regarding upset restaurant owners over high prices of compost pick up. We took a
message and declined to participate.

Opinion piece written by Tim Gallen for the Oakland Business Review in July:

Other:

Coordinated a call with Steve Snider & Mark Caro of the Chicago Tribune re: how theater renovations can improve uptown
neighborhoods.
Pitched the San Francisco Business Times & sent tweets out HP Investors Acquires 25,000 sq. ft Mixed-Use Building in Uptown
Oakland for $5.6 million in coordination with Little Penguin PR (HP Investors PR Firm)
Gallen.Neilly suggested a response for Steve Snider re: an email from an unhappy restaurant patron within the CBDs.
Gallen.Neilly provided Carolyn Jones (with the Oakland Magazine) recent Oakland business info & quotes from Deborah &
Michelle regarding Oakland Nightlife clip resulted: http://www.oaklandmagazine.com/Look-Whos-Partying-in-Oakland-Now/
Coordinated with Hank Masler from the Oakland Chamber for Uptown/Downtown Oakland related stories (written and submitted
by Gallen.Neilly) for the Oakland Business Review in May, June & July: http://issuu.com/oaklandchamber/docs/may_2015
Gallen.Neilly coordinated with Kiera Williams from the City of Oakland to develop/get approval on a quote for Steve Banker for
the Citys upcoming retail brochure.
Broker Focus Group Meeting was held on June 23. Gallen.Neilly sent a follow-up to the brokers after the meeting with media
clips, resources and more including an ongoing list of new businesses added to the CBDs in 2015.
o Additionally, Gallen.Neilly sent out email requests and made calls to individual brokers to gather stats for the
Uptown/Downtown Q2 release regarding new businesses.
Roland Li of the San Francisco Business Times asked for comment on the Mayors new budget in May, we declined to comment.
Monitored & posted on activity feed for Uptown & Downtown Oakland on a weekly basis - Social Media (Twitter, Facebook,
LinkedIn Oakland Groups page)
CBD Monthly E-blast: Gathered content ideas each month for E-Blasts that are distributed to the CBDs lists. (Ongoing)

Projects UNDERWAY
Media Inquiries/Pitches:

Reaching out to Rachel Swan of the San Francisco Chronicle (new Oakland reporter) to develop a relationship, discuss CBDs.
Business Profile Pitches: Gallen.Neilly will be working throughout 2015, to highlight businesses, businesses owners, offices and
office workers within the CBDs profiles may be in both print or video form, to be distributed across various online platforms
(YouTube, CBD website, Gallen.Neilly website, pitched to the media for use on their websites, print publications, etc.) Emphasis
on these profiles will be to promote thriving businesses, show that Oakland is a SOLID place to do businesses, economy is
thriving in Oakland & that Oakland would be a great place for others to move their office/business to.
Oakland Business Blog: Gallen.Neilly will continue to feed the blog with both written & curated stories and pitch the blog to the
media and others continuously.

Other:

Compiling an ongoing database of new businesses within the CBDs, which includes specifics for quick reference. *If you know
of new businesses that have moved in to the CBDs, please let us know it is our goal to have an ongoing extensive list ready
and available for media reference, as well as for other projects.
o To view the ongoing list, please visit:
https://www.dropbox.com/s/cyskwbfgg1ab44p/2015%20CBD%20Bus%20Adds.docx?dl=0
Also collecting a database of positive approved quotes for future use from CBD business owners.
Working with Andrea Kirkpatrick of The Swig Company re: Using the Port Workspace Expansion at Kaiser Center to position
additional stories on Oakland as a business incubator.
District Tweet-of-the-Week & E-blast content- ongoing.