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Week 01 - Topic 00

INTRODUCTION & STUDY GUIDE


BMIT5103 Course
Information Technology for Managers
Dr. Huy Nguyen

BMIT5103

John von Neumann Institute - Vietnam National


University
Ho Chi Minh
City
Information
Technology
for Managers

BMIT5103

AGENDA
Introduction
Study guide

Information Technology for Managers

BMIT5103

AGENDA
Introduction
Study guide

Information Technology for Managers

BMIT5103

INTRODUCTION
Synopsis & objectives
Learning outcomes
Study load

Text book & additional readings


Assessment

Information Technology for Managers

BMIT5103

INTRODUCTION

SYNOPSIS & OBJECTIVES


Synopsis:
1. Equip necessary IT knowledge & skills for successful & sustainable
management careers;
2. Reinforce important business principles & updated knowledge in IT.

Objectives:
1. Provide a meaningful foundation in trends in IS & IT with in-depth &
contextual information;
2. Provide a portfolio of IT skills to give students a competitive edge in
seeking jobs & job advancements;
3. Provide business contexts that students can understand & value
traditional & emerging IS & IT;
4. Provide information on operational & strategic performance of all types
of organisations & government agencies.

Information Technology for Managers

BMIT5103

INTRODUCTION

LEARNING OUTCOMES
1.
2.
3.
4.
5.
6.
7.
8.

Explain how & why IS are used today;


Explain the technology, people & organisational components of IS;
Describe globalisation & the role that IS play in the evolution;
Analyse how businesses use IS for competitive advantage &
competitive necessity;
Elaborate on the value of IS investments & formulate a business
case for a new IS, which includes analysis of both costs & benefits;
Identify the major components of an IT infrastructure;
Mitigate risks as well as plan for & recover from disasters;
Assess how IS enable new forms of commerce between individuals,
organisations & governments;

Information Technology for Managers

BMIT5103

INTRODUCTION

LEARNING OUTCOMES (cont.)


9. Identify emerging technologies that enable new forms of
communication, collaboration & partnering;
10.Classify how various types of IS provide the information needed to
gain business intelligence to support the decision making for the
different levels & functions of an organisation;
11.Explain how enterprise systems foster stronger relationships with
customers & suppliers & how these systems are widely used to
enforce organisational structures & processes;
12.Differentiate how organisations develop & acquire IS & IT;
13.Explain how to secure IS resources, focusing on both human &
technological safeguards;
14.Evaluate the ethical concerns that IS raise in society & the impact of
IS on crime, terrorism & war.
Information Technology for Managers

BMIT5103

INTRODUCTION

STUDY LOAD
3-credit course requires 120 study hrs (40 study hrs per credit).
Activities
Reading course materials & completing exercises
Attending 7 seminars (2.5 hrs per seminar)

No. of study hrs


60
17.5

Engaging in online discussion

15

Completing assignment

10

Presenting assignment (in class)

3.5

Revision (including 1.5 hrs in class)

14

Total

Information Technology for Managers

120

BMIT5103

INTRODUCTION

TEXT BOOK & ADDITIONAL READINGS


Text book:
- Efraim Turban, Linda Volonino (2011), Information Technology for
Management - Improving Strategic & Operational Performance (8th
edition), John Wiley & Sons

Additional readings:
- Kenneth Laudon, Jane Laudon (2012), Management Information
Systems - Managing the Digital Firm (12th edition), Prentice Hall
- Effy Oz (2009), Management Information Systems (6th edition),
Thompson

Information Technology for Managers

BMIT5103

INTRODUCTION

ASSESSMENT
Structure:
- Assignment: 60 %
Written report: 60 pts;
Individual presentation: 40 pts.
- Final exam: 40 %
Part A: 40 pts;
Part B: 60 pts.

Format:
- Assignment (100 pts): See in the document provided by the facilitator;
- Final exam (100 pts): 3 hrs, 2 parts, part A: 2 questions & part B: 3 / 5
questions.

Requirements:
- Assignment: See in the document provided by the facilitator;
- Final exam: Questions are taken from the text book (study questions).
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AGENDA
Introduction
Study guide

Information Technology for Managers

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BMIT5103

AGENDA
Introduction
Study guide

Information Technology for Managers

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BMIT5103

STUDY GUIDE
Schedule
Structure of topics
Introduction about topics 01 - 14

Learning support
Study tips

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STUDY GUIDE

SCHEDULE
Topics

Week

Topic 00: Introduction & Study Guide of BMIT5103 Course


Topic 01: Information Systems in the 2010s
Topic 02: IT Infrastructure & Support Systems

01

Topic 03: Data, Text & Document Management


Topic 04: Network Management & Mobility

02

Topic 05: IT Security, Crime, Compliance & Continuity


Topic 06: E-Business & E-Commerce

03

Topic 07: Mobile Computing & Commerce


Topic 08: Web 2.0 & Social Media

04

Topic 09: Operational Planning & Control Systems


Topic 10: Enterprise Information Systems

05

Topic 11: Business Intelligence & Decision Support


Topic 12: IT Strategic Planning

06

Topic 13: Business Process Management & Systems Development


Topic 14: Global Ecology, Ethics & Social Responsibility

07

Topic 15: Revision

08

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STUDY GUIDE

STRUCTURE OF TOPICS
Study guide
Learning
outcomes

Topics
overview

Focus
areas

Assigned
readings

Content
summary

Study
questions

Learing outcomes: Outline the specific tasks to be accomplished;


Topics overview: Briefly explain what the topic touches on so as to provide
a general interpretative framework for understanding the topic content;
Focus areas: Identify the main & sub areas to be covered;
Assigned readings: Help students to navigate the main textbook & reading
materials;
Content summary: Provide an interpretative framework for understanding
the core content;
Study questions: Help students to focus on key subject areas.
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TOPIC 01
Information Systems in the 2010s

Learning outcomes:
1. Role of IT in optimising performance;
2. Why the business value of IT is determined by people, business
processes & organisational culture;
3. Role of IT in BPM & the performance measurement process;
4. Strategic planning process, SWOT analysis & competitive models;
5. How IT impacts your career & the positive outlook for IS management
careers.

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TOPIC 01
Information Systems in the 2010s

Topics overview:
1. Importance of being an agile enterprise;
2. Capability of IT in improving profitability by enabling ways to connect
with & push content through social networks & mobile devices;
3. Factors which determine the business value of IT & IS;
4. BPM cycle & its challenges;
5. Support of IT in enabling an organisation to respond towards business
pressure;
6. SWOT analysis & strategic planning analysis;
7. Porters competitive forces & value chain model;
8. Importance of learning IT.

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TOPIC 01
Information Systems in the 2010s

No

Focus areas

Assigned readings

Positioning IT to optimise performance

Chapter 1, pp 5 - 8

Core concepts of IS & IT

Chapter 1, pp 8 - 11

Busines performance management & measurement Chapter 1, pp 12 - 15

Strategic planning & competitive models

Chapter 1, pp 16 - 21

Why IT is important to your career & IT careers

Chapter 1, pp 22 - 24

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TOPIC 01
Information Systems in the 2010s

Content summary:
- Positioning IT to optimise performance:
Characteristics of an agile organisation;
Opportunities created by the mass migration of users from PCs to mobile
devices;
Ways to assess the value of an innovation;
Doing business with a comprehensive business model.

- Core concepts of IS & IT:


Generic definition & four basic functions of an IS;
Components of an IS;
Major capabilities of IS & supported business objectives.

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TOPIC 01
Information Systems in the 2010s

Content summary (cont.):


- Business performance management & measurement:

Definition of performance management & ways to manage performance;


Performance management process;
Business environmental pressures & their impact;
Organisational responses to pressure & opportunities;
Green IT to reduce carbon & energy footprints;
Ethical issues.

- Strategic planning & competitive models:

Definition of strategic analysis (SWOT);


Strategic planning;
Porters competitive forces model & strategies;
Adaptive & innovative organisations;
IS & IT failures.

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TOPIC 01
Information Systems in the 2010s

Content summary (cont.):


- Why IT is important to your career & IT careers:

IT defines & creates businesses & markets;


IT as a career;
Earning in the IT field;
IT job prospects.

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TOPIC 01
Information Systems in the 2010s

Study questions:
1.
2.
3.
4.

Explain the characteristics of an agile organisation;


Describe a business model and give one example;
Describe the building blocks of an IS;
Describe the impact of the business environment & describe ways for
an organisation to respond;
5. Explain Porters five forces model & give an example of each force;
6. Why IT is a major enabler of business performance & success;
7. How mobile technology has influenced opportunities for entrepreneurs;
8. How innovation can lead to profitable growth for businesses;
9. How green IT impacts the bottom line;
10. Why IS might fail.

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TOPIC 02
IT Infrastructure & Support Systems

Learning outcomes:
1.
2.
3.
4.

Types of IS & how they process data;


Types of IS used to support business operations & decision makers;
How IT supports supply chains & business processes;
Attributes, benefits & risks of service-based & cloud computing
infrastructures.

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TOPIC 02
IT Infrastructure & Support Systems

Topics overview:
1. Business IS & business software applications;
2. Hierarchy of knowledge from data & information;
3. Types of IS & support, specifically Transaction Processing systems
(TPS), Management Information systems (MIS) & Decision Support
systems (DSS);
4. Supply chain & logistics support include RFID systems to track &
monitor products & materials;
5. IT infrastructures, cloud computing & services include virtualisation &
enterprise clouds;
6. Issues in moving workloads from enterprise to the cloud.

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TOPIC 02
IT Infrastructure & Support Systems

No

Focus areas

Assigned readings

Data & software application concepts

Chapter 2, pp 33 - 34

Types of IS & support

Chapter 2, pp 35 - 42

Supply chain & logistics support

Chapter 2, pp 43 - 45

IT infrastructures, cloud computing & services

Chapter 2, pp 46 - 50

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TOPIC 02
IT Infrastructure & Support Systems

Content summary:
- Data & software application concepts:
Definition of business software applications & how they support business
processes & functions;
Transformation of data to information & information to knowledge.

- Types of IS & support:

TPS & types of transaction;


Differentiation between batch & real-time processing;
Importance of data quality for obtaining good reports & decisions;
Routine business transactions in manufacturing companies;
MIS & its functionalities with three scenarios;
Definition of DSS & the kind of applications that these systems can support;
Types of information support systems together with the types of employees
that these systems can support.

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TOPIC 02
IT Infrastructure & Support Systems

Content summary (cont.):


- Supply chain & logistics support:

Definition & components of supply chain;


Description of logistics in context of supply chain;
Attainment of company competitive advantage depends on how well the supply
chain is aligned & managed;
Importance of SCM by discussing Walmarts global sourcing strategy;
Abilities of supply chains to create extended enterprise & RFID for tracing,
monitoring & validating products & materials.

- IT infrastructures, cloud computing & services:

Characteristics of IT infrastructure;
Purpose & functions of virtualisation;
Initiatives for adopting enterprise clouds or private clouds;
Definition of cloud computing & reasons for using the cloud;
Services available in the cloud;
Issues & challenges in moving workloads from the enterprise to the cloud.

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TOPIC 02
IT Infrastructure & Support Systems

Study questions:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

Explain IS;
Differentiate data, information & knowledge;
Differentiate TPS, MIS & DSS;
Explain how MIS supports the needs of middle-level managers;
Describe how IT can support the supply chain of a retailer;
Discuss the benefits of RFID in supply chain;
What virtualisation is;
Describe cloud computing & the benefits it can offer;
Describe software as a service & its benefits;
How accurate reporting systems can improve operational & strategic
performance.

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TOPIC 03
Data, Text & Document Management

Learning outcomes:
1.
2.
3.
4.

Data, text & document management & their impacts on performance;


File Management systems;
Functions of databases & Database Management systems;
Tactical & strategic benefits of data warehouses, data marts & data
centres.

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TOPIC 03
Data, Text & Document Management

Topics overview:
1. Importance of managing data, text & document & their impacts on business
performance;
2. Associating data, text & documents as strategic assets of organisations &
proving necessity of data management;
3. Need for a database & a data warehouse for storing & managing data;
4. High-quality data depends on effective approaches to data management;
5. Data visualisation deployment for supporting decisions;
6. Problems & issues which occur due to poor management of data;
7. MDM consolidates data from various data sources into a master reference
file which creates accurate & consistent data across the enterprise; concept
& definition of a master reference file;
8. Data quality & integrity is still the main concern when storing & managing
data to gain users trust;
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TOPIC 03
Data, Text & Document Management

Topics overview (cont.):


9. Text mining & analysis & DMS;
10. FMS & their limitations compared to DBMS; databases & DBMS benefits
compared to CFS;
11. Databases to data warehouses in terms of real-time support & benefits;
12. Characteristics & development of a data warehouse;
13. Concept of data mart, operational data stores & dimensional databases;
14. ECM is an important data management technology, particularly for large
& medium-sized organisations;
15. ECM includes EDM, WCM, DAM & ERM;
16. ERM are important data management technology for large & mediumsized organisations; business value of ERM;
17. ECM & ERM growth.
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TOPIC 03
Data, Text & Document Management

No

Focus areas

Assigned readings

Data, text & document management

Chapter 3, pp 59 - 69

File Management systems

Chapter 3, pp 69 - 72

Database Management systems

Chapter 3, pp 72 - 76

Data warehouses, data marts & data centres

Chapter 3, pp 76 - 82

Enterprise Content Management

Chapter 3, pp 82 - 84

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TOPIC 03
Data, Text & Document Management

Content summary:
- Data, text & document management:
Data is foundation of any IS & needs to be managed for its useful life cycle;
Managers & information workers may be constrained by data that cannot be
trusted because it is incomplete, out of context, outdated, inaccurate &
inaccessible, therefore requiring a longer time to analyse;
Data visualisation & decision support tools function to format data into
meaningful contexts for users;
Data quality, integrity, privacy & ethics;
Roles of text mining & analysis, document management & DMS towards
ensuring business efficiency & productivity.

- File Management systems:


File Management system;
Disadvantages of FMS compared to DBMS.

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TOPIC 03
Content summary (cont.):

Data, Text & Document Management

- Database Management systems:


Two basic types of databases: centralised database & distributed database;
Advantages & capabilities of DBMS.
- Data warehouses, data marts & data centres:
Comparison between databases & data warehouses;
Need for real-time data warehousing & analytics;
Benefits of data warehousing;
Characteristics & the building of a data warehouse;
Data marts, operational data stores, multidimensional databases & data centres.
- Enterprise Content Management:
ECM & ERM;
Volume of electronic records should be continuously reviewed to determine
whether they should be retained or destroyed;
Business value of ERM;
Expected growth of ECM & ERM in the future.
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TOPIC 03
Data, Text & Document Management

Study questions:
1.
2.
3.
4.
5.
6.
7.
8.
9.

What constraints managers face when they cannot trust data;


Why it is difficult to manage, search & retrieve data located throughout the enterprise;
How data visualisation tools & technology can improve decision making;
What text & document management is;
Describe three limitations of the file management approach;
Describe three data functions of a DBMS;
Compare databases & data warehouses in terms of data volatility & decision support;
Why ERM is important for an organisation;
Explain how having detailed real-time or near real-time data can improve productivity
& decision quality;
10.A data mart can substitute for a data warehouse or supplement it. Compare &
discuss these options;
11.Discuss the factors that make document management so valuable. What capabilities
are particularly valuable;
12.Relate document management to imaging systems.
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TOPIC 04
Network Management & Mobility

Learning outcomes:
1.
2.
3.
4.
5.

Describe networks, standards & mobility;


Discuss network & collaboration technologies;
Explain 4G & other mobile networks;
Describe group work technologies;
Evaluate green, social & ethical issues related to the use & operations
of networks.

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Topics overview:

TOPIC 04

Network Management & Mobility


Business networks & their functionalities;
Transmission of signals from the sender to the receiver is enabled by switches & routers;
Comparison between circuit switch & packet switch;
List of popular network terminology;
IP networks support convergence; growth of high capacity networks;
Networks devices & mobile network evaluation factors;
Wireless broadband networks;
Mobile infrastructure, Wi-fi networking standards, WWANS, WLAN & WiMAX;
Network management & portals focuses on the model of the network capability, collaboration
capability & performance relationship;
10.Convergence & interoperability of information services;
11.Barriers to full integration of information services;
12.Network computing infrastructure which includes Internet, Intranet & Extranet;
13.Enterprise search & information portal operations & usage;
14.Importance of virtual collaboration, group work & decision processes;
15.Collaboration support technologies;
16.Legal & ethical issues due to the impact of being connected 24/7 & working in a computer
contrived virtual team.
37
1.
2.
3.
4.
5.
6.
7.
8.
9.

Information Technology for Managers

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STUDY GUIDE

TOPIC 04
Network Management & Mobility

No

Focus areas

Assigned readings

Business networks

Chapter 4, pp 94 - 98

Wireless broadband networks

Chapter 4, pp 98 - 101

Network management & portals

Chapter 4, pp 101 - 109

Collaboration

Chapter 4, pp 109 - 113

Legal & ethical issues

Chapter 4, pp 113 - 114

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TOPIC 04
Network Management & Mobility

Content summary:
- Business networks :
Basic functions i.e. collaboration, mobility & search which are supported by
business networks;
Techniques to transmit signals from a sender to a receiver of a
communication: circuit switching & packet switching;
Networks & factors that determine their functionalities;
IP networks enable convergence of voice, data & video;
Growth of high-capacity networks;
Network devices & their functions;
Mobile network indicators.

- Wireless broadband networks:


Mobile infrastructures;
Wi-fi network standards which include 802.11b, 802.11a, 802.11g & 802.11a;
WLAN, WiMAX & WWAN.
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TOPIC 04
Network Management & Mobility

Content summary (cont.):


- Network management & portals:

Model of network collaboration & performance relation;


Convergence & Interoperability of IS;
Barriers to full integration of IS;
Network computing infrastructure: Internet, intranet, extranet, information portal
& support enterprise search.

- Collaboration:

Virtual collaboration;
Group work & decision-making process;
Benefits of working in a group & dysfunctions of the group process;
Support technologies for collaboration.

- Legal & ethical issues:

Damage faced by individuals such as mishandling of equipment & Driving While


Distracted (DWD);
Health risks from 24/7 connectivity to hand-held devices.

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TOPIC 04
Network Management & Mobility

Study questions:
1.
2.
3.
4.
5.
6.
7.

Differentiate circuit switching from packet switching


What factors should be considered when selecting a mobile network;
Describe the factors contribute to mobility;
Describe the benefits of an IP-based network;
Differentiate between extranet & intranet;
Describe virtual collaboration;
There is growing demand for video to handheld devices. Explain at least three
factors enabling or driving this demand;
8. Why attend classes if you can view or listen to podcasts;
9. Discuss some of the potential applications of wireless technologies in the financial
sector;
10.Discuss the impact of wireless computing on emergency response services;
11.Which of the current mobile computing limitations will be minimised within two years;
12.What health & quality of life issues are associated with social networks & a 24/7
connected life style?
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TOPIC 05
IT Security, Crime, Compliance & Continuity

Learning outcomes:
1. State the objectives, functions & financial value of IT security;
2. Explain IS vulnerabilities, threats, attack methods & cybercrime
symptoms;
3. List crimes committed against computers & crimes committed with
computers;
4. Explain key methods of defending IS, networks & wireless devices;
5. State network security risks & defences;
6. Describe internal control & fraud as well as fraud legislation;
7. Describe business continuity & disaster recovery planning methods.

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TOPIC 05
Topics overview:

IT Security, Crime, Compliance & Continuity


1. Business vulnerabilities, risks & disasters which can be solved with the use of IT;
2. Misconception of many regarding information & network security;
3. Data security requires integrated solutions which span technical, physical & policy
control;
4. Knowing your enemy & your risks can solve half of your problems;
5. Business risks can be caused by insiders, outsiders & malware which can impact
business performance;
6. Key IT security terms in accordance to Infosec;
7. Social networks & cloud computing may increase vulnerabilities by providing a single
point of failure;
8. Phishing & attacks are getting more complicated by being linked together;
9. ERM & COBIT are two accepted models for IT governance;
10.IT security defence-in-depth model emphasises information security as a combination of
people, processes & technology;
11.Risk Exposure Model has been proposed for digital asset impact analysis;
12.IT threats are classified into unintentional & intentional threats. Two basic types of
deliberate IT attacks are data tempering & programming attacks, targeted attacks such
as APT, Botnets & Malware on enterprises together with their measures;

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TOPIC 05

Topics overview (cont.):

IT Security, Crime, Compliance & Continuity

13.Characteristics, prevention & detection of fraud, crime & violation;


14.Causes & characteristics of identity theft;
15.Strategies & controls which depend on what needs to be protected & cost-benefit
analysis;
16.Major categories of general controls such as physical, access, biometric, administrative
application & endpoint controls;
17.Network security control;
18.Aims & characteristics of the three layers of measures which are perimeter security,
authentication & authorisation;
19.Internal control & compliance to achieve reliable financial reporting, operational
efficiency & law compliance;
20.Business continuity planning, disaster recovery & auditing;
21.Cost-benefit analysis such as risk management auditing is necessary to justify
economic IT;
22.Implementing security programs can sometimes raise ethical issues;
23.An organisation should realise that a Security Control system which is too strict can
violate privacy & increase dissatisfaction among users.
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TOPIC 05
IT Security, Crime, Compliance & Continuity

No

Focus areas

Assigned readings

Protecting data & business operations

Chapter 5, pp 123 - 132

IS vulnerabilities & threats

Chapter 5, pp 132 - 136

Fraud, crimes & violations

Chapter 5, pp 136 - 119

Information assurance & risk management

Chapter 5, pp 139 - 142

Network security

Chapter 5, pp 142 - 145

Internal control & compliance

Chapter 5, pp 145 - 147

Business continuity & auditing

Chapter 5, pp 147 - 149

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TOPIC 05
Content summary:

IT Security, Crime, Compliance & Continuity

- Protecting data & business operations:

Characteristics of information & network security;


Internal & external enemies;
Risks from cloud computing & social network activities;
Phishing & threats derived from the web;
Search engine manipulation;
Multilink attacks;
Government regulation for control measure which include ERM & COBIT;
Industry standard to protect customers & members brand images & revenues.

- IS vulnerabilities & threats:

Unintended threats;
Internal threats;
IT attacks;
Targeted attacks;
Botnets;
Malware & Botnet defences.

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TOPIC 05
IT Security, Crime, Compliance & Continuity

Content summary (cont.):


- Fraud, crimes & violations:
Occupational fraud;
Internal fraud prevention & detection;
Identity theft.

- Information assurance & risk management:


Defence strategy;
Major categories of general controls.

- Network security:

Three layers of network security measures;


Perimeter security & firewalls;
Network authentication;
Network authorisation;
Security wireless network.

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TOPIC 05
IT Security, Crime, Compliance & Continuity

Content summary (cont.):


- Internal control & compliance:
Internal control environment;
Internal security compliance;
World-wide anti-fraud regulation.

- Business continuity & auditing:

Planning business continuity;


Auditing IS;
Cost-effective analysis to look at economic IT;
Ethical issues rise from the implementation of a security system.

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TOPIC 05
IT Security, Crime, Compliance & Continuity

Study questions:
1. Identify the potential victims of an organisations data breach;
2. Describe time-to-exploitation and the trend in the length of such a time;
3. Describe a multi-link attack and suggest ways to solve it;
4. Describe two causes of the top information problems at organisations;
5. Define & give three examples of an intentional threat & an unintentional threat;
6. Describe social engineering and give an example;
7. List & specify three types of malware;
8. Identify Botnets risks & explain how to mitigate the risks;
9. Explain the differences between an IDS & an IPS;
10.Explain how identity theft can occur;
11.Describe the major objectives of a defence strategy;
12.Discuss access control by giving one example;
13.Describe biometric controls and give two examples;
14.Explain network access control (NAC) products;
15.Why information control & security should be of prime concern to management.

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TOPIC 06
E-Business & E-Commerce

Learning outcomes:
1. Describe e-business strategies & e-commerce operations;
2. List effective business-to-consumer e-commerce applications;
3. Explain business-to-business applications, logistics, procurement,
order fulfilment & payment systems;
4. Describe e-government activities & public sector e-commerce;
5. Examine e-commerce support services;
6. Identify & describe ethics & legal issues of e-business.

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TOPIC 06
Topics overview:

E-Business & E-Commerce

1. e-Commerce & its benefits to organisations, consumers & society;


2. Technological & nontechnological limitations; current technological limitations are
expected to lessen with time;
3. Major mechanism of e-commerce is the use of electronic markets, which frequently
include online catalogues;
4. Another mechanism of e-commerce is auctions; Internet provides an infrastructure for
executing auctions at lower cost & with many more involved sellers & buyers, including
both individual consumers & corporations;
5. Two major types of auctions exist: forward auctions & reverse auctions;
6. B2C e-tailing can be pure (such as Amazon.com) or part of a click & mortar organisation
(such as Walmart);
7. Direct marketing is done via solo storefronts or in malls; it can be done via electronic
catalogues or by using electronic auctions;
8. The leading online B2C service industries are banking, securities trading, job markets,
travel & real estate;
9. The major issues faced by e-tailers are channel conflict, conflict within click & mortar
organisations, order fulfilment, determining viability & risk & identifying appropriate
revenue models;
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Topics overview (cont.):

E-Business & E-Commerce

10. The major B2B applications are selling from catalogues & by forward auctions (the sellside marketplaces), buying in reverse auctions & in group & desktop purchasing (the
buy-side marketplace) & trading in electronic exchanges;
11. E-government commerce can take place between government & citizens, between
businesses & governments, or among government units. It makes government
operations more effective & efficient;
12. New electronic payment systems are needed to complete transactions on the Internet.
Electronic payments can be made by e-checks, e-credit cards, purchasing cards, ecash, stored-value money cards, smart cards, personto-person payments via services
such as Paypal, electronic bill presentment & payment & e-wallets;
13. Order fulfilments are especially difficult & expensive in B2C because of the need to
ship relatively small orders to many customers. Several activities take place, someof
which can be done simultaneously; others must be done in sequence. Activities that
take place in order fulfilments include: (1) making sure the customer will pay; (2)
checking for in-stock availability; (3) arranging shipments; (4) insurance; (5)
replenishment; (6) in-house production; (7) use of contractors; (8) contacts with
customers; & (9) returns (if applicable);
14. Ethical & legal issues are persistent in e-commerce & must constantly be addressed.
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TOPIC 06
E-Business & E-Commerce

No

Focus areas

Assigned readings

e-Business challenges & strategies

Chapter 6, pp 160 - 167

Business-to-Consumer (B2C) e-commerce

Chapter 6, pp 167 - 171

Business-to-Business (B2B) e-commerce &


e-procurement

Chapter 6, pp 171 - 173

e-Government

Chapter 6, pp 173 - 176

e-Commerce support services: payment &


order fulfilment

Chapter 6, pp 176 - 182

e-Business ethics & legal issues

Chapter 6, pp 183 - 184

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TOPIC 06
E-Business & E-Commerce

Content summary:
- e-Business challenges & strategies :

Dot.Com era 1995 - 2002;


e-Business & e-commerce fundamentals;
e-Business websites requirements & challenges;
e-Business models..

- Business-to-Consumer (B2C) e-commerce:


Leading online service industries: banking, trading of securities, employment,
travel & real estate services;
Issues in e-tailing;
Online business & marketing planning.

- Business-to-Business (B2B) e-commerce & e-procurement:


Sell-side market places;
e-Sourcing;
e-Procurement.
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TOPIC 06
E-Business & E-Commerce

Content summary (cont.):


- e-Government:
e-Government in the cloud;
e-Government serves citizens with apps to curb drunken driving.

- e-Commerce support services: payment & order fulfilment:

Market research for e-commerce;


Web advertising;
Representative advertising strategies online;
Electronic payments;
Security electronic payments;
Order fulfilment process.

- e-Business ethics & legal issues:


Ethical & implementation issues;
Legal issues specific to e-commerce.
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TOPIC 06

Study questions:

E-Business & E-Commerce

1. Describe the requirements & challenges of e-business;


2. Describe the major types of e-business transactions;
3. Define a business model & discuss five e-business models;
4. Describe how digital content & services can lead to significantly lower costs;
5. Explain general features make the delivery of online services successful for sellers & buyers;
6. Explain the major issues related to e-tailing;
7. Determine the viability & risk of online e-tailers;
8. Identify appropriate revenue (business) models;
9. Discuss three online marketing planning recommendations;
10.Briefly differentiate between sell-side marketplace & e-sourcing;
11.Explain the advantage of using cloud computing as the platform for e-government;
12.Describe the major e-commerce support services;
13.Describe the issues in e-commerce order fulfilment;
14.Describe some of the online advertisement strategies;
15.List some ethical issues in e-commerce;
16.Distinguish between business-to-business forward auctions & buyers bids for RFQs.
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TOPIC 07
Mobile Computing & Commerce

Learning outcomes:
1. Mobile computing technologies;
2. Emergence of the mobile financial services industry;
3. Growing role of mobile computing in shopping, entertainment, gaming,
hospitality & travel & advertising;
4. Growth of location-based services & commerce;
5. Expansion of enterprise handhelds that make use of mobile computing
technology.

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Topics overview:

TOPIC 07
Mobile Computing & Commerce

1. Technologies of mobile computing & its roles in shopping, entertainment, gaming, hospitality & travel
& advertising;
2. Mobile computing & commerce are based on a foundation of mobile software (operating systems &
handhelds) & wireless networks; Mobile computing devices include laptop computers, iPad, mobile
devices like smartphones & PDAs, e-readers & slate computersas well as wearable computers.
3. A wide variety of mobile operating system exists to power smartphones & other mobile devices; this
presents a challenge for mobile website & handheld programmers;
4. Wireless networksbased on Wi-fi & telecommunications technology (e.g. 3G & 4G) have expanded
considerably in the last few years, offering wide-scale coverage for mobile users;
5. People are increasingly using mobile devices, especially smartphones, to perform financial
transactions, including banking, credit card transactions & stock purchases;
6. Numerous mobile electronic payment systems have been developed. It remains to be seen which
one(s) will be accepted by merchants & consumers;
7. People access financial services using a combination of mobile media channels including SMS, text &
short code, mobile Web browsers & customised smartphone applications (apps);
8. Mobile retail shopping has grown considerably of late. Japanese consumers have embraced mobile
commerce more than any other group but American interest in mobile retail is alarming;
9. Shoppers are increasingly using their mobile devices to find product & price information while
shopping in traditional stores. Smartphones & other mobile devices are becoming a key channel for
entertainment such as music, movies & games;
10. Hotels & others in the hospitality & travel industries are expanding their use of mobile apps to provide
greater
service
& convenience to travellers;
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Technology
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TOPIC 07

Topics overview (cont.):

Mobile Computing & Commerce

11. Mobile social networking is expected to grow dramatically over the next decade & experts predict it
will be a primary driver of mobile computing technology;
12. Advertising through the mobile channel is attractive to businesses because it allows them to send
targeted messages to prospective customers. These messages can be based on users location
which can be determined using GPS technology;
13. A mobile portal is a customer channel, optimised for mobility that aggregates & provides content &
services for mobile users;
14. Location-based commerce (LBC) or services refers to the delivery of advertisements, products,
information or services to customers whose locations are known at a given time;
15. An increasing number of hanhelds are evident in several industries, particularly in transportation.
These handhelds relate mainly to customer service, advertising/marketing & operations;
16. Many organisations use mobile computing technology to improve their operations, automate their
sale force & improve employee communications & interactions. These uses are referred to as mobile
enterprise applications;
17. Retailers are increasingly using mobile technology to improve operations in their stores & provide
enhanced customer service & inventory management. Mobile SCM refers to the use of mobile
computing technology to manage the flow of goods from the point of manufacturer to the end user;
18. Mobile computing technology allows different business organisations in a supply chain to
communicate & share information in order to improve the efficiency of the whole distribution system.
19. CRM systems are increasingly being enhanced with mobile technology to improve the ability of
businesses & their partners to provide greater service & value to end users.
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TOPIC 07
Mobile Computing & Commerce

No

Focus areas

Assigned readings

Mobile computing technology

Chapter 7, pp 192 - 197

Mobile Financial services (MFS)

Chapter 7, pp 197 - 200

Mobile shopping, entertainment & advertising

Chapter 7, pp 200 - 205

Location-based services & commerce

Chapter 7, pp 205 - 208

Mobile enterprise applications

Chapter 7, pp 209 - 211

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TOPIC 07
Mobile Computing & Commerce

Content summary:
- Mobile computing technology:
Mobile computing devices;
Mobile computing software;
Wireless network growth.

- Mobile Financial services (MFS):


Mobile banking & stock trading;
Mobile electronic payment systems;
Mobile banking security risks.

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TOPIC 07
Mobile Computing & Commerce

Content summary (cont.):


- Mobile shopping, entertainment & advertising:

Mobile form wireless devices;


Mobile entertainment;
Mobile games;
Hotel services & travel go wireless;
Mobile social networking;
Other mobile computing services for consumers;
Targeted advertising;
Mobile portal.

- Location-based services & commerce:


L-Commerce technologies;
Global Positioning system (GPS);
Geographical Information system (GIS).

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TOPIC 07
Mobile Computing & Commerce

Content summary (cont.):


- Mobile enterprise applications:
Mobile apps;
Customer Support & Mobile CRM;
Mobile Supply Chain Management (MSCM).

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TOPIC 07
Mobile Computing & Commerce

Study questions:
1. Describe three technological foundations of mobile computing;
2. List some of the reasons why is it can be difficult to categorise mobile computing
devices;
3. What factors have led to the recent growth of the smartphone market;
4. Describe two kinds of basic transactions requiring mobile payment systems;
5. Identify the most common security risks associated with mobile banking;
6. Describe some mobile payment systems;
7. Describe how shoppers use mobile devices to enhance their shopping experience;
8. How targeted advertising is done wirelessly;
9. Describe some location-based applications - particularly advertising;
10.Describe how mobile computing is used to improve supply chain management;
11.Explain how mobile computing technology is used to enhance the safety &
effectiveness of the health care industry;
12.Describe GPS & GIS and what they are used for;
13.How people use mobile devices to conduct banking & other financial services.

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TOPIC 08
Web 2.0 & Social Media

Learning outcomes:
1. Nature of Web 2.0 & its business applications;
2. Online communities & how social networking services are evolving;
3. How businesses use web 2.0 applications to carry out a variety of
business functions more effectively;
4. How businesses evaluate the effectiveness of their social media
strategies & tactics;
5. How the Internet is evolving & the significant changes that will take
place in the near future.

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TOPIC 08
Web 2.0 & Social Media

Topics overview:
1. Web 2.0 & social media;
2. Web2.0 consists of several tools that allow for enhanced social interaction onthe
Web;
3. The new social Web is changing the way people communicate, their behaviour &
their expectations of how business organisations should interact with them;
4. Typical Web 2.0 applications include blogs, wikis, social networking services,
sharing sites, RSS, widget, mashup & social benchmarking;
5. Online communities predate the World Wide Web & can takea variety of forms;
6. The social graph describes how we are all connected to one another through
relationships;
7. Giant global graph describes the connection between people and/or documents &
pages online;
8. Social networking services are a dominant form of online community today &
include companies such as Facebook, Ozone, Orkut & Habbo;
9. Enterprise 2.0 refers to the use of Web 2.0 technologies for business use;

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TOPIC 08
Web 2.0 & Social Media

Topics overview (cont.):


10. Use of social media tools by businesses is likely to change the behaviours of
employees & the way that managers lead their organisations;
11. Businesses are using social media tools in human resources, marketing & sales,
SCM, internal collaboration & communication & other areas;
12. Businesses use metrics to evaluate the efficiency & effectiveness of their social
media efforts;
13. Social media metrics fall into four categories: tool metrics, tactical metrics,
strategic metrics & ROI metrics;
14. Technology is being created to make information search on the Web more
effective;
15. The future Internet is frequently referred to as semantic Web which will be based
on new languages such as RDF, OWL & SPARQL;
16. Use of Application Programming Interfaces (APIs) is expected to increase;
17. Web evolution has many challenges, among which are: closed data sources,
incompatible data structures, interoperability across equipment & software.

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TOPIC 08
Web 2.0 & Social Media

No

Focus areas

Assigned readings

Web 2.0 & social media

Chapter 8, pp 221 - 228

Virtual communities & social networking services

Chapter 8, pp 228 - 239

Enterprise 2.0 tools

Chapter 8, pp 239 - 244

Social media objectives & metrics

Chapter 8, pp 244 - 247

Social media future

Chapter 8, pp 247 - 249

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TOPIC 08
Web 2.0 & Social Media

Content summary:
- Web 2.0 & social media:

New models driven by web 2.0;


Broadcast vs. conversation models;
What web 2.0 is;
Web 2.0 applications.

- Virtual communities & Social Networking services:

Types of online communities;


Social Network analysis (SNA);
The acceptance of online communities by the business community;
Social networking services (SNS);
Facebook becomes leading SNS;
Twitter: Microblogging;
Private SNS services.

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TOPIC 08
Web 2.0 & Social Media

Content summary (cont.):


- Enterprise 2.0 tools:

Business use of Web 2.0 technologies;


Recruiting & professional networking;
Marketing promotion & sales;
Internal collaboration & communication;
Supply Chain Management 2.0.

- Social media objectives & metrics:

Why measure social media;


Dashboard & scorecards;
Examples of social media metrics;
Tool-based metrics;
Tactical metrics;
Strategic metrics;
ROI metrics.

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TOPIC 08
Web 2.0 & Social Media

Content summary (cont.):


- Social media future three layers of network security measures:

Semantic web;
Language(s) of Web 3.0;
Artificial intelligence;
Mobility;
Barriers to overcome.

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TOPIC 08
Web 2.0 & Social Media

Study questions:
1.
2.
3.
4.

How Web 2.0 has changed the behaviour of Internet users;


Describe the basic tools or applications that characterise Web 2.0;
Explain the major differences between social networking services & other online communities;
Why a business would want to create a private SNS and describe some of the challenges associated
with doing this;
5. Explain why social media tools are likely to make supply chains more efficient & productive in the
future
6. List examples of tool-based metrics. What questions an organisation can answer with this kind of
information;
7. List social media strategies that businesses might pursue. What kind of information they could gather
to see if they are being effective with social media;
8. Why businesses find ROI metrics so compelling;
9. Explain some of the fundamental differences between Web 1.0 & Web 2.0;
10. Describe some of the barriers or challenges to be overcome in creating Web 3.0;
11. Many NPOs, NGOs & government agencies serve the poor & disadvantaged, many of whom have
limited access to the Internet;
12. Identify some ways that social media might still bean important tool for these groups;
13. Describe the fundamental changes that need to take place before the semantic web concept
becomes widespread.
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TOPIC 09
Operational Planning & Control Systems

Learning outcomes:
1. Describe how functional systems support managers & workers at the
operational level;
2. Explain the support provided by Manufacturing & Production/
Operations systems;
3. Explain the support provided by Marketing & Sales systems;
4. Explain the support provided by Accounting & Finance systems;
5. Explain the support provided by Human Resources systems.

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TOPIC 09

Operational Planning & Control Systems

Topics overview:
1. IS applications & their support on the functional activities of an organisation;
2. Major business functional areas are production/operation management, marketing,
accounting/finance & human resources management;
3. Backbone of most IS applications is TPS which take cares of the routine mission
central operations of the organisation;
4. Core area of IT support to production/operations management is logistics & inventory
management: JIT, mass customisation & CRM;
5. Financial IS deal with topics such as: investment management, financing operations,
raising capital, risk analysis & credit approval;
6. Accounting IS cover many non-TPS applications in areas such as cost control,
taxation & auditing;
7. Most tasks related to human resource development can be supported by Human
Resource systems;
8. These tasks include employee recruitment & selection, hiring, performance
evaluation, salary & benefits administration, training & development, labour
negotiation & work planning;
9. Online Human Resource systems are extremely useful for recruiting & training.

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TOPIC 09
Operational Planning & Control Systems

No

Focus areas

Assigned readings

Management levels, Functions & Operational


systems

Chapter 9, pp 258 - 265

Manufacturing & Production systems

Chapter 9, pp 265 - 267

Sales & Marketing systems

Chapter 9, pp 268 - 270

Accounting & Finance systems

Chapter 9, pp 270 - 275

Human Resource systems

Chapter 9, pp 275 - 279

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Content summary:

TOPIC 09
Operational Planning & Control Systems

- Management levels, Functions & Operational systems:

Traditional functional IS design;


Operational systems & data quality;
Key characteristics of a TPS;
Operational subsystems;
Transaction processing systems & core operations;
Tasks in transaction processing: order processing & web analytics;
What if a TPS fails?

- Manufacturing & Production systems:


POM function in an organisation;
In-house logistics;
Inventory control;
JIT management & lean manufacturing;
Quality control;
Project management;
Other POM areas;
Computer-integrated
manufacturing.
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TOPIC 09
Operational Planning & Control Systems

Content summary (cont.):


- Sales & Marketing systems:
Data-driven marketing;
Distributed channels;
Marketing management.

- Accounting & Finance systems:


Auditing IS;
Financial planning & budgeting;
Control & auditing.

- Human Resource systems:


HR Management activities;
HR Maintenance & development;
HR planning, control & management.

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TOPIC 09
Operational Planning & Control Systems

Study questions:
1. List the major characteristics of TPS;
2. Describe the importance of high quality (error-free) data entry;
3. Describe the importance of Web analytics & show some of its applications;
4. Explain the function of POM in an organisation and how it can be enhanced with IT;
5. Describe three categories of inventory costs;
6. Explain the difference between a project & operations;
7. Define data-driven marketing;
8. What marketing strategies can be enhanced by the Web;
9. How financial planning & budgeting are facilitated by IT;
10.Explain how accounting IS help deter fraud;
11.Define capital budgeting;
12.List IT-supported recruitment activities;
13.How training can be done online;
14.Describe IT support for employee selection, promotion & development;
15.Which functional areas are related to payroll & how the relevant information flow.

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TOPIC 10
Enterprise Information Systems

Learning outcomes:
1. How enterprise systems support cross-functional & multinational
operations;
2. Why companies need Enterprise Resource Planning (ERP) systems;
3. Supply Chain Management (SCM) networks & solutions;
4. Collaborative Planning, Forecasting & Replenishment (CPFR);
5. Customer Relationship Management (CRM) systems;
6. Benefits of Knowledge Management (KM) systems.

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TOPIC 10
Enterprise Information Systems

Topics overview:
1. IS support several departments and/or the entire enterprise;
2. A good example is ERP which supports supply chains & CRM;
3. Supply chains connect suppliers to manufacturers, departments inside a
company to one another & a company to its customers which are supported
by a variety of IT application programs;
4. Supply chain must be completely managed from the raw materials to the end
customers; typical supply chains involve the upstream, internal &
downstream;
5. Lack of coordination & communication among players along the supply chain
can cause Bullwhip effect problems;
6. Supply chain problems can be supported & solved by IT, such as appropriate
inventory management, vertical integration, information sharing, VMI, supply
chain collaboration, RFID supply chain teams, virtual factories & wireless
solutions. SCM evolves by integrating routine transactions, including internal
suppliers/customers & external suppliers/customers, in ERP & extended ERP;
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TOPIC 10
Topics overview (cont.):

Enterprise Information Systems

7. BI & CRM applications are integrated into supply chain software. CRM is an
enterprise-wide activity through which an organisation takes care of its
customers & their needs;
8. Good communication & collaboration are IT-supported & web based;
9. Knowledge management (KM) is a process which helps organisations
identify, select, organise, disseminate & transfer important information &
expertise that typically reside within the organisation in an unstructured way;
KM model involves following cyclical steps: create, capture, refine, store,
manage & disseminate knowledge;
10.Several technologies can establish a Knowledge Management system:
Internet, Intranet, data warehousing, DSS tools, groupware, etc. KM has
many potential benefits resulting from reuse of expertise;
11.Success of a KM system is difficult to measure; traditional methods of
financial measurement are not appropriate since they do not consider
intellectual capital as an asset; non-financial metrics are typically used to
measure the success of a KM system.
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TOPIC 10
Enterprise Information Systems

No

Focus areas

Assigned readings

Enterprise Systems

Chapter 10, pp 286 - 288

Enterprise Resource Planning (ERP) systems

Chapter 10, pp 288 - 296

Supply Chain Management (SCM) systems

Chapter 10, pp 296 - 301

Collaborative Planning, Forecasting &


Replenishment (CPFR) systems

Chapter 10, pp 301 - 305

Customer Relationship Management (CRM)


systems

Chapter 10, pp 305 - 310

Knowledge Management (KM) systems

Chapter 10, pp 311 - 315

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TOPIC 10
Enterprise Information Systems

Content summary:
- Enterprise systems:

Types of enterprise systems & their functions;


Reasons companies migrate to enterprise systems;
Implementation challenges & best practices;
Enterprise systems insights.

- Enterprise Resource Planning (ERP) systems:


ERP: Strategic weapon for food manufacturers;
An ERP system integrates all IS functions of a food manufacturer around a
single set of data;
Comparison of disparate systems within an enterprise to an integrated ERP
system;
How ERP interfaces with other enterprise systems;
Justifying an ERP;
Acquiring an ERP;
Understanding ERP success & failure factors.
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TOPIC 10
Enterprise Information Systems

Content summary (cont.):


- Supply Chain Management (SCM) systems:

Managing the flow of materials, data & money;


Order fulfilment & logistics;
Steps in the order fulfilment process;
Supply chain management concepts;
Managing on-demand activities.

- Collaborative Planning, Forecasting & Replenishment (CPFR) systems:


Bullwhip effect in the supply chain;
Improving B2B e-commerce;
Collaborative planning, forecasting & replenishment.

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TOPIC 10
Enterprise Information Systems

Content summary (cont.):


- Customer Relationship Management (CRM) systems:

CRM example: travelocity;


CRM is multi-channel;
CRM is an enterprise wide initiative;
E-CRM;
CRM successes & failures.

- Knowledge Management (KM) systems:

Knowledge;
Knowledge Management (KM);
Components of KM systems;
KM system implementation;
Integration of KM systems with other IS.

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TOPIC 10
Enterprise Information Systems

Study questions:
1. Explain the purpose of an enterprise system;
2. Describe five types of enterprise systems;
3. Describe two challenges of legacy systems;
4. Explain three types of changes needed when an enterprise system is implemented;
5. Briefly describe the challenges of legacy systems that motivate migration to ERP;
6. List & briefly describe three ERP implementation success factors;
7. Describe two barriers to ERP implementation;
8. List & describe the three main flows managed in a supply chain;
9. Describe an order fulfilment;
10. How demand uncertainty affect inventory and give an example;
11. Describe a collaborative supply chain;
12. Describe how vendor-managed inventory works;
13. List the major types of CRM;
14. List some customer-facing, customer-touching & customer-intelligent CRM tools;
15. Define KM & relate it to knowledge & intellectual capital and describe the major benefits of KM to a
company;
16. Draw the KM life cycle & explain the major steps.

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TOPIC 11
Business Intelligence & Decision Support

Learning outcomes:
1. Why organisations need BI & BI technologies as well as how to make
a business case for BI investments;
2. BI architecture, data mining, predictive analytics, dashboards,
scorecards & other reporting & visualisation tools;
3. Value of data, text & web mining;
4. Managerial decision making processes & decision processes;
5. DSS, benefits & structure;
6. Future of BI in the form of mobile intelligence (MI).

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TOPIC 11
Business Intelligence & Decision Support

Topics overview:
1. BI is driven by the need to get accurate & timely information in an easy way;
2. BPM covers methodologies, metrics, processes & systems used to drive the performance of the
enterprise;
3. Major components of BI are data warehouses and/or marts, predictive analysis, data mining, data
visualisation & Business Performance Management system;
4. Predictive analysis uses different algorithms to forecast results & relationships among variables as
well as to identify data patterns;
5. Data mining is one of the predictive analysis tools;
6. Scorecards & dashboards are common components of most performance managements systems,
performance measurement systems & BPM suites;
7. Decision making involves four major phases: intelligence, design, choice & implementation;
8. Models provide fast & inexpensive virtual experimentations with new or modified systems;
9. DSS can improve the effectiveness of decision making, decrease the need for training, improve
management control, facilitate communication, decrease costs & allow for more objective decision
making
10. The major components of a DSS are database & its management, the model based on its
management & the user-friendly interface;
11. MI & analytics in the cloud are expected to define the future BI.

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TOPIC 11
Business Intelligence & Decision Support

No

Focus areas

Assigned readings

Business Intelligence (BI) for profits & nonprofits Chapter 11, pp 325 - 326

BI architecture, analytics, reporting & data


visualisation

Chapter 11, pp 326 - 342

Data, text & web mining

Chapter 11, pp 342 - 345

Decision making processes

Chapter 11, pp 345 - 348

Decision Support systems (DSS)

Chapter 11, pp 348 - 351

Mobile intelligence: Convergence of mobile


computing & BI

Chapter 11, pp 351 - 353

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TOPIC 11
Business Intelligence & Decision Support

Content summary:
- Business Intelligence (BI) for profits & nonprofits:

BI cases;
Types of BI;
How to recognise the need for BI;
Business case for BI;
Overview of BI components & core functions;
Integrating disparate data stores;
Power of predictive analytics, alerts & decisionsupport;
How BI system works;
BI flaws that contribute to BI failures;
Organisational culture factors that contribute to BI success;
Defining business performance KPI.

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STUDY GUIDE

TOPIC 11
Business Intelligence & Decision Support

Content summary (cont.):


- BI architecture, analytics, reporting & data visualisation:

A closer look at BI architecture;


Elements of a BI plan;
Digital dashboard capabilities;
Multidimensional (3D) view of sales revenue data;
Data mining, query & analysis;
Business Performance Management (BPM);
BI payoffs & applications;
Industry-specific BI;
Business value of BI analytical apps.

- Data, text & web mining:

Benefits of data mining;


Power users of data mining tools;
Data mining apps;
Text mining & web mining.

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STUDY GUIDE

TOPIC 11
Business Intelligence & Decision Support

Content summary (cont.):


- Decision Making Processes:
Decision process & Decision Support system (DSS);
Phases in the decision-making process;
A framework for decision analysis.

- Decision Support systems (DSS):


Sensitivity analysis: what-if & goal seeking;
Structure & components of DSS;
DSS apps.

- Mobile intelligence: Convergence of mobile computing & BI:


Mobile intelligence infrastructure;
Redefining hardware functions;
Mobile intelligence.

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STUDY GUIDE

TOPIC 11

Study questions:

Business Intelligence & Decision Support

1. Explain how to recognise the need for BI;


2. Describe the components of BI;
3. Distinguish between traditional & operational BI;
4. Explain predictive analytics. List three business pressures driving adoption of predictive analysis;
5. Explain how an event-driven alert system functions;
6. Explain four BI flaws that contribute to BI failure;
7. Explain the capabilities of dashboards & scorecards and why BI tools are important;
8. Explain the benefit to end users of having ad-hoc query capabilities;
9. How text mining differ from search;
10. Describe web mining and give three examples of Web content that would be mined for intelligence
purposes;
11. Describe three roles of management;
12. Identify & explain the three phases of decision making;
13. Give an example of a structured, an unstructured & a semistructured decision; which of these types
of decisions can be optimised and why;
14. Explain the two types of decisions that DSS are used to solve; why DSS arent used to support
structured decisions;
15. Describe the components of a DSS;
16. Explain the impact on organisations that exploit mobile intelligence.
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STUDY GUIDE

TOPIC 12
IT Strategic Planning

Learning outcomes:
1. Explain the value of aligning IT & business strategies & how this
alignment can be achieved;
2. Recognise the importance, functions & challenges of IT governance;
3. Describe the reasons & benefits of aligning IT & business strategies;
4. Describe the IT strategic planning process;
5. Discuss major types of outsourcing, reasons for outsourcing & the
risks & benefits;
6. Take a forward-look at the future of BI in the form of mobile
intelligence (MI)

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STUDY GUIDE

TOPIC 12

Topics overview:

IT Strategic Planning

1. Value of aligning IT & business strategies & ways to achieve this alignment;
2. IT governance is concerned with ensuring that organisational investments in IT return full
value. IT performance management enables failures to be anticipated before it is too late;
3. Vital for managers to realise the importance, functions & challenges of IT governance;
4. The IT planning process results in a formal IT strategy. Several tools & methodologies are
used to facilitate IT strategic planning. Examples of these methodologies are Business
Service Management & Business Systems Planning Model;
5. Business Service Management uses real-time dashboard views to understand & predict
how IT impacts business & how business impacts IT architecture;
6. Balanced scorecard is a business management concept that transforms both financial &
non-financial data into a detailed roadmap which helps measure performance;
7. Scenario planning is a methodology which planners first create several scenarios, then a
team compile as many future events as possible that may influence the outcome of each
scenario;
8. Companies should understand major types & reasons for outsourcing as well as the risks
& benefits of outsourcing. It is also worth identifying the factors that drive the growth in
outsourcing as an IT strategy;
9. Prediction of future BI in the form of mobile intelligence (MI).
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TOPIC 12
IT Strategic Planning

No

Focus areas

Assigned readings

IT strategies

Chapter 12, pp 361 - 364

Corporate & IT governance

Chapter 12, pp 364 - 366

Aligning IT with business strategy

Chapter 12, pp 367 - 371

IT strategic planning process

Chapter 12, pp 371 - 378

IT outsourcing strategies

Chapter 12, pp 378 - 383

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STUDY GUIDE

TOPIC 12
IT Strategic Planning

Content summary:
- IT strategies:

IT strategies: in-house & outsourcing;


IT & business strategy disconnects;
IT & business strategy success cases;
Business & IT strategies defined.

- Corporate & IT governance:


IT governance;
What does IT governance cover?

- Aligning IT with business strategy:


Strategic role of IT;
Competitive advantage through IT;
Key resource attributes that create competitive advantage.

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STUDY GUIDE

TOPIC 12
Content summary (cont.):

IT Strategic Planning

- IT strategic planning process:

IT strategic planning process;


Tools & methodologies of IT strategic planning;
Business service management;
Business systems planning model;
Balanced scorecard;
CSF model;
Scenario planning;
Resource application.

- IT outsourcing strategies:

BPO & ITES;


Factors driving growth in outsourcing as an IT strategy;
Risk concerns & hidden costs;
Offshoring;
Outsourcing life cycle.

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STUDY GUIDE

TOPIC 12
IT Strategic Planning

Study questions:
1. Explain the difference between in-house & outsourcing IT strategies;
2. Describe the possible reasons why a high percentage of IT projects are abandoned;
3. Define the goals of IT-business alignment;
4. Why IT performance management is a key part of IT governance;
5. How IT-business alignment can be improved;
6. Describe three types of resources that IS can contribute to a firm;
7. Why it is important for the CIO to be included as a member of the CEO's senior management team;
8. Why IT strategic planning must be revisited on a regular basis;
9. Describe the IT strategic planning process;
10. Describe project portfolio & applications portfolio; when these portfolios are developed;
11. What tools & methodologies are available to assist in the IT strategic planning process; how these
methods are used to help organisations;
12. Describe some of the major reasons for outsourcing;
13. Define the benefits of outsourcing; describe the risks of outsourcing;
14. Discuss the strategies organisations should consider in managing the risks associated with
outsourcing contracts;
15. Distinguish between outsourcing & offshore outsourcing.

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STUDY GUIDE

TOPIC 13
Business Process Management & Systems Development

Learning outcomes:
1. Business process management (BPM), BPM tools & Service Oriented
Architecture (SOA) & their role in business agility & process
optimisation;
2. Importance of software architecture design to the maintenance &
agility of business processes;
3. IT project identification, justification, planning & triple constraints;
4. Systems development lifecycle (SDLC).

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STUDY GUIDE

TOPIC 13
Business Process Management & Systems Development

Topics overview:
1. Business Process Management (BPM), BPM tools & Service Oriented
Architecture (SOA) with their role in business agility & process
optimisation;
2. Importance of software architecture design to the maintenance & agility
of business processes;
3. IT project identification, justification, planning & triple constraints are
important factors to consider when doing IT projects;
4. Eight stages of systems development lifecycle (SDLC), namely,
feasibility studies, systems analysis, system design, programming,
testing, implementation, operation & maintenance.

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TOPIC 13
Business Process Management & Systems Development

No

Focus areas

Assigned readings

Business Process Management (BPM) & Service


Oriented Architecture (SOA)

Chapter 13, pp 393 - 396

Software architecture & IS design

Chapter 13, pp 397 - 403

IT project management

Chapter 13, pp 403 - 405

Systems development

Chapter 13, pp 405 - 411

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STUDY GUIDE

TOPIC 13
Business Process Management & Systems Development

Content summary:
- Business Process Management (BPM) & Service Oriented Architecture
(SOA):

Business processes & tasks;


Business process life cycle;
Business Process Management (BPM);
Service Oriented Architecture (SOA);
BPM & SOA: Business optimization.

- Software architecture & IS design:

An overview of coupling in software apps;


The IT acquisition process;
In-house development: Insourcing.

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STUDY GUIDE

TOPIC 13
Business Process Management & Systems Development

Content summary (cont.):


- IT project management:
Key concepts;
What do project managers do?

- Systems development:

Stages in SDLC;
SDLC stage 1: Systems investigation;
SDLC stage 2: Systems analysis;
SDLC stage 3: System design;
SDLC stage 4: Programming;
SDLC stage 5: Testing;
SDLC stage 6: Implementation;
SDLC stages 7 & 8: Operation & maintenance.

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STUDY GUIDE

TOPIC 13
Business Process Management & Systems Development

Study questions:
1. Define a business process and give three examples;
2. How a business process differs from an IS;
3. Why BPM is important;
4. What a BPM is mashup;
5. Explain the three-tier software architecture design;
6. Explain the functions of middleware;
7. List major acquisition & development strategies;
8. Compare buy option against lease option;
9. List in-house development approaches;
10.Explain the risks & limitations of end-user development;
11.Describe scope creep; why it poses risks to a project & a project manager;
12.Define the eight stages of the SDLC;
13.Explain feasibility tests & their importance;
14.Discuss the four conversion methods.
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STUDY GUIDE

TOPIC 14
Global Ecology, Ethics & Social Responsibility

Learning outcomes:
1. How IT & users can reduce their carbon footprint through green
business practices & data centre designs that conserve natural
resources;
2. Tradeoffs associated with conveniences & competitive advantages
that IT offers;
3. Impacts of constant connectivity & distractions on quality of life,
business, safety & interpersonal relationships;
4. Key trends & forecasts for IT.

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STUDY GUIDE

TOPIC 14
Topics overview:

Global Ecology, Ethics & Social Responsibility

1. Role of IT & users in reducing carbon emission & hence global warming, which can
potentially harm the planet, through green business practices & data centre design that
conserve natural resources;
2. IT solutions for data access, tracking, monitoring & profiling can have ethical implications
if these applications violate privacy & do not follow standard operation procedures;
3. Green computing is the study & practice of eco-friendly computing resources that
concern businesses in all industries & organisations;
4. Social media monitoring may be considered an integral component of social media
strategies because it enables marketers to discover public conversation about their
brands;
5. Globalisation, the Internet & connectivity have the potential to undermine moral
responsibility because it becomes relatively easy to ignore the harm that might be done
to others;
6. ITs capability to accumulate ever-growing amounts of data into our lives can exceed our
capacity to keep up with the data, leading to information overload. Business users are
more likely to suffer from too much data than from data scarcity. Finding the information
they need in massive collections of documents can be complicated, time consuming,
frustrating & expensive.
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TOPIC 14
Global Ecology, Ethics & Social Responsibility

No

Focus areas

ITs role in reducing the global carbon footprint

Chapter 14, pp 419 - 426

IT ethical issues & responsibility

Chapter 14, pp 426 - 429

Connectivity overload & culture of distraction

Chapter 14, pp 429 - 431

Future of IT in business

Chapter 14, pp 431 - 433

Information Technology for Managers

Assigned readings

108

BMIT5103

STUDY GUIDE

TOPIC 14
Global Ecology, Ethics & Social Responsibility

Content summary:
- ITs role in reducing the global carbon footprint:

Global E-sustainability initiative & the Smart 2020 report;


Towards a low carbon economy in the information age;
Green IT & mobile solutions in developed & developing nations;
Worldwide telecom industry can lead the low carbon revolution;
Financial benefits of reducing IT power consumption;
Virtualisation in data centres;
Global green regulations;
Telework & its benefits.

- IT ethical issues & responsibilities:


Social media monitoring;
Urban planning with wireless sensor networks.

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TOPIC 14
Global Ecology, Ethics & Social Responsibility

Content summary (cont.):


- Connectivity overload & culture of distraction:

Overloads & distractions;


Information quality;
Impacts on individuals;
Impacts of IT on structure, authority, power & job content.

- Future of IT in business:
Seven IT trends that help define how organisations & the business world are
developing.

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TOPIC 14
Global Ecology, Ethics & Social Responsibility

Study questions:
1.

2.
3.
4.
5.
6.
7.
8.

Explain global warming & the greenhouse effect; how can users &
organisations reduce their carbon footprints;
Describe the role of virtualisation in green data centres;
Explain the benefits of telework;
How wireless sensors can improve urban planning efforts;
Distinguish between presence & location and give an example of each;
Describe the consequences of connectivity or information overload;
Define information quality and name one law that requires companies
to ensure information quality;
Describe major IT trends influencing organisations.

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LEARNING SUPPORT
Seminars:
- 7 seminars (3 hrs per seminar);
- Notice date & location of the seminars;
- Notice contact infos of your facilitator & your working group.

Discussion & participation:


- Online discussions in myVLE with your facilitator & coursemates will
enhance your course content understanding, help you to do the
assisgnments & prepare for the exam.

Feedback & input from your facilitator:


- Do not hesitate to contact your facilitator & discuss with your
coursemates during working activities & assignments;
- Be aware of all requirements for succesful completion of the course.

Tan Sri Dr. Abdullah Sanusi (TSDAS) Digital Library:


- Comprehensive digital library for references;
- Available databases for assigned readings & activities of the course:
InfoTrac, ProQuest & EBSCO.
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STUDY TIPS
Time commitments for study: 8 - 9 study hrs per topic;
Study strategy:
- Read the Study guide thoroughly;
- Look through the list of topics covered & try to examine each topic in relation to
other topics;
- Organise a study schedule & take note of the amount of time you spend on each
topic as well as the dates for submission of assignments, seminars & examination;
- Stick to your study schedule by:

Complete all assigned readings & go through as many supplementary texts as possible to
get a broader understanding of the course content;
Go through all the activities & study questions to better understand the various concepts &
facts presented in a topic;
Draw ideas from a large number of readings as you work on the assignments;
Work regularly on the assignments as the semester progresses so that you are able to
systematically produce a commendable paper.

- Review Learning outcomes when you have completed a topic or all topics to confirm
that you have achieved them & are able to do what is required.
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THANK YOU FOR YOUR ATTENTION !


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