Académique Documents
Professionnel Documents
Culture Documents
Submitted by:
(ASST. MANAGER)
12MBA01020
R0LL NO
SPECIALIZATION-
DELHI.
SINHA INSTITUE OF BUSINESS
COLLEGE S.N.
MANAGAMENT, RANCHI.
1
DECLARATION
SPECIALIZATION:-MBA
(MARKETING)
ACKNOWLEDGEMENT
A project report is never the sole product of a person whose name appears
on the cover. I deem it a time bound privilege and function to dedicate this
page of mine to helping hands for their cooperation & guidance that enabled
me to dedicate time and effort in framing analysis in conceivable system.
I would like to take this opportunity to thanks and acknowledge my deep
sense of gratitude to MR. RAVI VERMA, Assistant manager of SHAREKHAN
LTD. for his guidance and pain taking supervision during course of my project
work. His valuable advice, constructive criticism and suggestion for assigning
my study really helping me out in the project. I also thanks him for providing
full facilities required in submitting our report within a limited time span.
I also wish to place on record my gratitude to my faculty guide, col. S.K.
Sinha and to my mentor Mrs. K.K. Banerjee whose keen interest, timely and
constant encouragement and generous cooperation gave me confidence and
strength to progress this report. I would be failing my duty if I dont mention
my
project
SUBMITED BY:-
EXECUTIVE SUMMARY
This study suggests that people are reluctant while investing in stock and
commodity market due to lack of knowledge.
Through this report we were also able to understand, what are our
Companys (Share khan Ltd). Positive and strong points, on the basis of
which we come to know what, can be the basis of pitching to a potential
client.
TABLE OF CONTENT
Chapter 1: Introduction
.7-18
Introduction.7
Back ground of stock exchange in India....8-10
Basics of stock market.......11-14
Securities available for trading...15-18
Introduction to company..19
Work structure of share khan ltd20-28
Market strategies.................28-30
5
SWOT Analysis...31-32
Research methodology.49-50
Method of data collection.50-52
Observation 63
Finding .....64
Suggestion...65
Chapter 8: Conclusion68-
Chapter 9: Bibliography69
CHAPTER-1
INTRODUCTION
In most industrialized countries, a substantial part of financial wealth is not
managed directly by savers, but through a financial intermediary, which
implies the existence of an agency contract between the investor (the
principal) and a broker or portfolio manager (the agent). Therefore,
delegated brokerage management is arguably one of the most important
agency relationships intervening in the economy, with a possible impact on
financial market and economic developments at a macro level.
In most of the metros, people like to put their money in stock options
instead of dumping it in the bank-lockers. Now, this trend pick pace in small
but fast developing cities like Delhi, Chandigarh, Gorgon, etc. My research is
based on the residents of Delhi and its nearby areas.
As the per-capita-income of the city is on the higher side, so it is quite
obvious that they want to invest their money in profitable ventures. On the
other hand, a number of brokerage houses make sure the hassle free
investment in stocks. Asset management firms allow investors to estimate
both the expected risks and returns, as measured statistically.
There are
Strategy:
strategy
that
uses
available
Between 1840 and 1850, only half a dozen brokers existed for the limited
business. But during the share mania of 1860-65, the number of brokers
increased considerably. By 1860, the number of brokers was about 60 and
during the exciting period of the American Civil war, their number increased
to about 200 to 250. The end of American Civil war brought disillusionment
and many failures and the brokers decreased in number and prosperity. It
was in those troublesome times between 1868 and 1875 that brokers
organized an informal association and finally as recited in the Indenture
constituting the Articles of Association of the Exchange. On or about 9 th day
of July,1875, a few native brokers doing brokerage business in shares and
stocks resolved upon forming in Bombay an association for protecting the
character, status and interest of native share and stock brokers and
providing a hall or building for the use of the members of such association.
As a meeting held in the broker Hall on the 5 th day of February, 1887, it was
resolved to execute a formal deal of association and to constitute the first
managing committee and to appoint the first trustees. Accordingly, the
Articles of Association of the Exchange and the Stock Exchange was formally
established in Bombay on 3rd day of December, 1887. The Association is now
known as The Stock Exchange
The entrance fee for new member was Re.1 and there were 318 members on
the list, when the exchange was constituted. The numbers of members
increased to 333 in 1896, 362 in 1916and 478 in 1920 and the entrance fee
was raised to Rs.5 in 1877, Rs.1000 in 1896, Rs.2500 in 1916 and Rs. 48,000
in 1920. At present there are 23 recognized stock exchanges with about
6000 stock brokers. Organization structure of stock exchange varies.
14 stock exchanges are organized as public limited companies, 6 as
companies limited by guarantee and 3 are non-profit voluntary organization.
Of the total of 23, only 9 stock exchanges have been permanent recognition.
Others have to seek recognition on annual basis.
These exchange do not work of its own, rather, these are run by some
persons and with the help of some persons and institution. All these are
down as functionaries on stock exchange. These are
1. Stockbrokers
2. sub-broker
3. market makers
4. Portfolio consultants etc.
1.) Stockbrokers
10
as
on on 31.03.2008
31.03.2008
9000
24,000
2.) Sub-broker
A sub-broker acts as agent of stock broker. He is not a
member of a stock exchange. He assists the investors in buying, selling or
dealing in securities through stockbroker. The broker and sub-broker should
enter into an agreement in which obligations of both should be specified.
Sub-broker must be registered SEBI for a dealing in securities. For getting
registered with SEBI, he must fulfill certain rules and regulation.
3.) Market Makers
Market maker is a designated specialist in the specified
securities. They make both bid and offer at the same time. A market maker
has to abide by bye-laws, rules regulations of the concerned stock exchange.
He is exempt from the margin requirements. As per the listing requirements,
a company where the paid-up capital is Rs. 3 crore but not more than Rs. 5
crore and having a commercial operation for less than 2 years should appoint
a market maker at the time of issue of securities.
4.) Portfolio consultants
11
Before getting familiar with share market, the first and foremost things we
should know is to know are the basic of share market.
1. WHAT IS SHARES?
12
Stock Market is an organized set-up with a regulatory body and the members
who trade in shares are registered with the stock market and regulatory body
SEBI.
A stock market is a market for the trading of company stocks, share and
derivatives.
Thus, the shares listed in the Bombay Stock Exchange (BSE) will be different
from those in the Delhi Stock Exchange (DSE), because a company may not
want to be listed in a particular stock exchange or may not fit the eligibility
requirements of the particular exchange.
The stock market is also called the secondary market as it involves trading
between two investors.
Primary markets
The primary markets is that part of the capital markets that deals with the
issuance of new securities are bought by way of the public issue directly
from the company.
Secondary markets
The secondary marking is the financial market for trading of securities that
have already
the secondary market, securities are sold by and transferred from one
investor or speculator to another.
The Bombay stock exchange limited or BSE has a nation-wide reach with a
presence in 417
4. WHO IS A BROKER?
The procedure for selling dematerialized securities is very simple. After you
have sold the securities, you would instruct your DP to debit your account
with the number of securities sold by you and credit your brokers clearing
account. This delivery instruction has to be given to your DP using the
delivery instruction slips given to you by your DP at the time of opening the
account.
For receiving de-mat securities you may give a one-time standing instruction
to your DP. This standing instruction can be given at the time of account
opening or later, alternatively, you may choose to give separate receipt
instruction every time some securities are to be received.
7. HOW TO RECEIVE INCOME FROM SHARE?
We invest in share to make money- either through a shares capital growth,
i.e the amount by which the share price increase in value over time, or
through the dividend it pays to its share holders. Dividends are payments
made by companies to share holders from their profits.
8. HOW TO MAKE INVESTMENT DECISIONS?
The stock market has, perhaps, the most exciting investment opportunities
for the investor community. At the same time, it could be unnerving and
scary. In fact, equity investment has always remained a big challenge, not
only for retail but institutional investors too.
15
1. Share
o
o
Equity share
Preference share
16
2. Debentures
o Partly convertible debentures
o
Fully convertible debentures
o
Non convertible debentures
o
Warrants/coupons/secured premium notes/other hybrid
o Bonds
STOCK EXACHAGE
The stock exchange in India, under the overall supervision of the regulatory
authority, the securities and exchange Broad of India (SEBI), provide a
trading platform, where buyers and sellers can meet to transact in securities.
NASDAQ
HANG SANG
S&P 500
DOWJONES
SENEX
MARKETING TIMINGS
Trading on the equities segment takes place on all days of the week (except
Saturday and Sunday holiday declared by the exchange in advance).
19
CHAPTER-2
Share khan is one of the leading retail brokerage of City Venture which is
running successfully since 1922 in the country. Earlier it was the retail
broking arm of the Mumbai-based SSKI Group, which has over eight decades
of experience in the stock broking business. Share khan offers its customers
a wide range of equity related services including trade execution on BSE,
NSE, Derivatives, depository services, online trading, investment advice etc.
Earlier with a legacy of more than 80 years in the stock markets, the SSKI
group ventured into institutional broking and corporate finance 18 years ago.
SSKI is one of the leading players in institutional broking and corporate
finance activities. SSKI holds a sizeable portion of the market in each of
these segments. SSKIs institutional broking arm accounts for 7% of the
market for Foreign Institutional portfolio investment and 5% of all Domestic
Institutional portfolio investment in the country. It has 60 institutional clients
spread over India, Far East, UK and US. Foreign Institutional Investors
generate about 65% of the organizations revenue, with a daily turnover of
over US$ 2 million.
20
The content-rich and research oriented portal has stood out among its
contemporaries because of its steadfast dedication to offering customers
best-of-breed technology and superior market information. The objective has
been to let customers make informed decisions and to simplify the process of
investing in stocks.
VISION
To be the best retail brokering Brand in the retail business of stock market.
MISSION
To educate and empower the individual investor to make better investment
decisions through quality advice and superior service.
21
22
23
Anytime Ordering.
CLASSIC ACCOUNT
This is a User Friendly Product which allows the client to trade through
website www.sharekhan.com and is suitable for the retail investors who is
risk-averse and hence prefers to invest in stocks or who do not trade too
frequently.
Features
24
Live Terminal and Single terminal for NSE Cash, NSE F&O & BSE.
Provision to enter price trigger and view the same online in market watch.
SPEEDTRADE
Speed trade is an internet-based software application that enables you to
buy and sell in an instant.
It is ideal for active traders and jobbers who transact frequently during
days session to capitalize on intra-day price movement.
Features
Single screen trading terminal for NSE Cash, NSE F&O & BSE.
25
Technical Studies.
Multiple Charting.
DIAL-N-TRADE
Along with enabling access for trade online, the CLASSIC and SPEEDTRADE
ACCOUNT also gives Dial-n-trade services. With this service, one can dial
share khans dedicated phone lines 1-800-22-7500, 3970-7500.
Beside this, Relationship Managers are always available on Office
Phone and Mobile to resolve customer queries.
SHAREMOBILE
Share khan had introduced Share mobile, A mobile based software where
one can watch Stock Prices, Intra Day Charts, Research & Advice and Trading
Calls live on the Mobile.
(As per SEBI regulations, buying-selling shares through a
mobile phone are not yet permitted.)
PREPAID ACCOUNT
Customers
pay
Advance
Brokerage
on
trading
Account
and
enjoy
uninterrupted trading in their Account. Beside this, great discount are also
available (up to 50%) on brokerage.
26
: - Rs. 6000
IPO ON-LINE
Customers can apply to all the forthcoming IPOs online. This is quite hasslefree, paperless and time saving. Simply allocate fund to IPO Account, Apply
for the IPO and Sit Back & Relax.
MUTUAL FUND ONLINE
Investors can apply to Mutual Funds of Reliance, Franklin Templeton
Investments, ICICI Prudential, SBI, Birla, HDFC, DSP Merrill Lynch, PRINCIPAL
and TATA with Share khan.
CHARGE STRUCTURE
Classic Account
Rs. NIL
27
Monthly
Rs. NIL
Rs. NIL
Intra-day 0.05 %
Intra-day - 0.05%
Delivery - 0.50 %
Delivery - 0.50%
Commitment
Brokerage
Rs. NIL
With their online trading account one can buy and sell shares in an instant
from any PC with an internet connection. Customers get access to the
powerful online trading tools that will help them to take complete control
over their investment in shares.
Accessibility
Share khan provides ADVICE, EDUCATION, TOOLS AND EXECUTION services
for investors. These services are accessible through many centers across the
country (Over 650 locations in 150 cities), over the Internet (through the
website www.sharekhan.com) as well as over the Voice Tool.
Knowledge
In a business where the right information at the right time can translate into
direct profits, investors get access to a wide range of information on the
content-rich portal, www.sharekhan.com. Investors will also get a useful set
of knowledge-based tools that will empower them to take informed decisions.
Convenience
One can call Share khans Dial-N-Trade number to get investment advice and
execute his/her transactions. They have a dedicated call-center to provide
this service via a Toll Free Number 1800-22-7500 & 39707500 from anywhere
in India.
Customer Service
Its customer service team assist their customer for any help that they need
relating to transactions, billing, de-mat and other queries. Their customer
service can be contacted via a toll-free number, email or live chat on
www.sharekhan.com.
Investment Advice
29
Share khan has dedicated research teams of more than 30 people for
fundamental and technical research. Their analysts constantly track the
pulse of the market and provide timely investment advice to customer in the
form of daily research emails, online chat, printed reports etc.
MARKETING STRATEGIES OF THE COMPANY
Yellow Pages: Yellow pages are used to gather data for making calls
so that customer who did not fine time and are unaware of the product
can know about the product. Customers are given freedom to ask
question related to the products this is the technique used to increase
the awareness of the company.
31
SHAREKHAN BUSINESS
1. Brokering business
2. White feathering house production.
32
SWOT ANALYSIS
Strengths:
33
SSKI the parent company of Share Khan has more than eight decades
of trust and credibility in the Indian stock market. In the Asian Money
Brokers poll SSKI won the Indias best broking house for 2004 award.
Weakness:
Opportunities:
34
Abolition of long term capital gain tax on shares and reduction in short
term capital gain is making stock market as hot destination for
Threats:
More and more players are venturing into this domain which can
further reduce the earnings of Share Khan.
CHAPTER-3
ONLINE SHARE TRADING AND COMPETITORS
Online share trading
With a Share khan online trading account, you can buy and sell shares in an
instant! Anytime you like and from anywhere you like.
You can choose the online trading account that suits your trading habits and
preferences - the
Classic Account
35
Trade tiger
Dial-
When beginning your foray in investing in shares, we need a lot of things from the right tools and the right information at your disposal, to assistance
when we need it and advice on investing. SHAREKHAN has been in this
business for over 80 years now, and we can get a host of services and tools
that are difficult to find in one place anywhere else. The Share khan First
Step program, built specifically for new investors is testament to their
commitment to being our guide throughout our investing lifecycle.
36
These accounts for active traders who trade frequently during the day's
trading session .Following are few popular features of Speed Trade account.
Features of trade tiger account
Real-time
streaming
quotes
with
Instant
order
Execution
&
Confirmation
A single platform for multiple exchange BSE & NSE (Cash & F&O), MCX,
NCDEX, Mutual Funds, IPOs
Multiple Charts with Tick by Tick Intraday and End of Day Charting
powered with various Studies
User can save his own defined screen as well as graph template,
that is, saving the layout for future use
38
39
CONTACT
APPOINMENT
DEMONSTRATION
AGREE
DISAGREE
N
o
DOCUMENTATION
TRADING
For online trading with Share khan, investor has to open an account.
Following are the ways to open an account with Share khan:
Call them at phone number provided below and ask that you want to
open an account with them.
o Call on Toll free number: 1-800-22-7500 to speak to a Customer
Service executive
o If you are in Mumbai call on 022-66621111
Visit one of their branches. Share khan has a huge network all over
India. Click on
http://sharekhan.com/Locateus.aspx
branch. Just select the place near you and you'll find a manager to
assist you there.
If you wish to chat with customer service representative, you can join the
chat session
41
COMPETITORS INFORMATION
There are many competitors in the north region like KARVY, HDFC
SECURITIES, INDIABULL, ICICI DIRECT, 5PAISE.COM, INDIA
INFORLINE, AND KOTAK.
But i have selected above mention5 companies to compares with share
khan ltd.
The selected five companies are follows1.
2.
3.
4.
5.
5paisa.com
Kodak Street
India Bull
ICICI Direct
HDFC Security
5PAISE.COM
Company Background
India info line was founded in 1995 and was positioned as a research firm in
2000 e-broking was started under the brand name of 5paisa.com.
Apart
from offering online trading in stock market the company offers mutual funds
online.
42
2. Trader Terminal
A/c opening: 500
De-mat: 250
Initial Margin: 5000(compulsory)
Min margin retainable: 1000
Brokerage
Intraday- 0.10% + ST
Delivery - 0.50% + ST
43
Manual accounting
The 5 paisa accounting system is manual, online fund transfer through bank
is not credited unstably.
Limit is provided EOD for shares sold from DP, or call. Similarly limit released
for shares sold under BTST is manual. Delay in receiving payout of clear
funds from trading to bank account.
Min account balance
Min Rs.1000 is to be maintained in form of cash/securities to keep account
active. This can be withdrawn only on closure of account.
KOTAK STREET
Company Background
Kotak Street is the retail arm of kotak securities. Kotak Securities limited is a
joint venture between Kotak Mahindra Bank and Goldman Sachs.
44
Brokerage
Square volume
volume
Brokerage
off P.M
P.M
<1 lakh
0.65%
<10 lakhs
1 lakh -5 lakhs
0.60%
10 lakh- 25 lakh
25 lakhs 2 cr.
lakhs
10 0.50%
lakhs
10
lakhs
20 0.40%
2 cr. 5 cr.
lakhs
20
lakhs
60 0.30%
>5 cr.
lakhs
45
60 lakhs 2 cr.
0.25%
>2 cr.
0.20%
* DP charges extra
* Brokerage is inclusive of taxes
INDIABULLS
Company Background
India Bulls has retail financial Services Company present in 70 locations
Covering 62 cities. It offers a full range of financial services and Products
ranging from Equities to Insurance. 450 + Relationship Managers who act as
personal financial advisors
Online account type
Signature account: Plain vanilla account with focus on equity analysis. The
equity analysis is a paid service even for account holders.
Power
India
bulls:
Account
with
sophisticated
trading
tools,
low
Scheme
Web based 1 month 500
Web based 1 year 6000
Print report 1 month 750
Facility
View and print on website
View and print on website
View and print on website + 10 reports
delivered
View and print on website + 10 reports
delivered
47
ICICI DIRECT
Company Background
ICICI Web Trade Limited (IWTL) maintains ICICIdirect.com. IWTL is an Affiliate
of ICICI Bank Limited and the Website is owned by ICICI Bank Limited.
Account opening: Rs. 750/=
Schemes: For short periods Rs 750 is refundable against brokerage
generated in a qtr. These schemes are introduced 3-4 times a year.
De-mat nil 1st year charges included in account opening plus a facility open
additional 4 DPs
Without 1st year AMC.
Initial margin nil
Brokerage:
Brokerage
0.85%
0.75%
0.60%
0.40%
0.35%
0.30%
Slow website interface with no real time quotes crates dissatisfaction among
high frequency traders.
Margin trading restriction
The margin trading system is available 1 up to 2:45 p.m. , with outstanding
net positions under margin segment automatically squared off at any time
between 2:45 3:30 pm. Thus no control of squared off price.
Morning trades issue
Being one of the websites with larger no. of after hour orders which are
pushed 1st thing in the morning, creates a choking of orders to the exchange,
causes delay of confirmation for new order placed during the early morning
trades
Restriction of BTST
Sale of shares purchased is restricted to T + 1 day and is not permitted on T
+ 2 day.
Deal clinchers V/S ICICI direct
No leverages for delivery trades
Delivery is restricted to the total money allotted into the trading account.
No flexibility on leverage on intraday trades.
The leverage of 4 times is available for intraday trades.
Restriction of bank account
The choice of bank is restricted to ICICI bank.
Higher brokerage rates with slabs
49
The delivery brokerage is pegged at 0.85% and trading at 0.15% each side,
this makes is very unviable for customers dealing in large volumes. Although
progressively the delivery and trading brokerage reduce as volume go up.
HDFC SECURITIES
Company Background
The HDFC BANK, HDFC and Chase Capital Partners and their associates
promote HDFC SECURITIES LTD. Pioneers in setting up Dial-a-share services
with the largest team of Tele-brokers.
Dematerialization charges
Brokerages
Trading 0.15%
Delivery 0.50%
Deal clinchers V/S HDFC securities
Poor online interface
A part from having no product to cater to day traders the HDFC securities
online website is plagued with downtime. The same is currently being
revamped.
No leverage
No leverage is available to clients even for intraday trades, effectively all
clients are on cash
And carry system.
51
COMPARATIVE ANALYSIS
ICICI
HDFC
Kotak
Share
India
direc
sec.
stree
khan
bulls
paisa
t
A/C
t
750
700
550
750
500
675
375
trading A/C
De-mat
500
500
360
300
375
AMC
Delivery
75p
50p
59p
50p
50p
60p
0.15
0.15
0.10
0.10
0.10
0.15
nil
5000
5000
nil
nil
2500
opening
fee
Recurring
fee for
brokerage
Intraday
brokerage
Initial
margin
required
(for non
HDFC
custom
er)
52
Cash
BTST
Funded
margin
Margin
Derivatives
Commoditi
es
IPO
MF
Small
Savings
Insurance
CHAPTER-4
RESEARCH METHODOLOGY
Research Methodology:
Research design is a basic frame work, which provides guidelines for the rest
of research process. It is a map or blue print according to which the research
is to be conducted.
Objective of Research
Each research study has its own specific purpose. It is like to discover to
Question through the application of scientific procedure. But the main aim of
our research to find out the truth that is hidden and which has not been
discovered as yet. Our research study has two objectives.
53
Research Design
Research design is the conceptual structure within which the research would
take place. The presentation of such a design facilitates research to be as
efficient as possible yielding maximum information.
1. Deciding the Objective of the
Study.
54
2.
Questionnaire.
3.
Sample Selection.
4.
Feedback Collection.
5.
Analysis.
Types of research
I used a descriptive type of research. It is one which includes surveys and
fact finding, Enquiries of different kinds. The major purpose of such
research is description of the state of affairs, as it exists at present.
Experiment
Survey
Personal Interviews
Questionnaire
Tele-calling
55
Books
Journals
Internets
News papers
Pamphlets
Broacher
Magazines
Population:
-Element- Consumers
-Sampling unit- Each element acts as an independent unit.
Sampling Type: - Area sampling.
As research was limited on the basis of geographical location I.e...
Delhi
56
CHAPTER-5
No
%OF RESPONDENTS
TRADING
Yes
93.33%
No
6.67%
57
YES 93.33
NO 6.67
% PERCENTAGE OF
INVESTMENT
33.33%
6.67%
20%
10%
3.36%
26.67%
58
Interpretations: This shows that although the mutual funds is on the rise
yet , the most favored investment continues to be in the share market so
with a more transparent system . Investment in the stock market can
definitely be increased
3. What is the basic purpose of your investment?
PURPOSE OF
INVESTMENT
Liquidity
Returns
Capitals
Tax benefits
Risk covering
PERCENTAGE OF
INVESTMENT
10%
50%
16.67%
13.33%
10%
59
PURPOSE OF INVESTMENT
60
50
40
30
20
10
0
LIQUIDITY
RETURNS
CAPITALS
TAX BENEFITS
RISK COVERING
Interpretation: - 73.33% people are interested in, returns, liquidity and tax
benefits. And remaining 26.67% are interested in capitals, risk covering.
NO
5. How
61
SOURCE OF NEWS OF
BROKING FIRM
Newspaper
Journal
TV Advertisement
Internet
Friend
Other
PERCENTAGE OF
SOURCE
20
10
10
23.33
26.67
10
PERCENTAGE OF
RESPONDENT
Share khan
53.33%
62
India bulls
13.33%
ICICI Direct
6.67%
HDFC Security
13.33%
KOTACK Street
3.33%
5paisa.com
0%
Other
10%
PERCENTAGE OF RESPONDENT
OTHER F; 10%
KOTACK SECURITY; 3%
HDFC SECURITY; 13%
SHRE KHAN; 53%
ICICI DIRECT; 7%
INDIA BULLS; 13%
important)
Timely research report:- (Not important) ( Important) (Extremely
important)
Friend recommendations:- (Not important) ( Important)
( Extremely important)
80
70
60
50
40
30
20
10
0
NOT IMPORTANT
IMPORTANT
64
EXTREMELY IMPORTANT
Interpretations:-
70%
people
thinks
brandloyaty
and
friend
% OF TRUSTING
43.33%
16.67%
3.33%
6.67%
10%
20%
65
HDFC SECURITY
ICICI DIRECT
KOTAK STREET
INDIA BULLS
SHARE KHAN
10
15
20
25
30
35
40
45
50
Interpretations: - the chat shows that this brand image should further
leveraged by the company to increase in market share over its competitors
FEATURE % TO INVEST
THROUGH SHARE KHAN
No
% OF INTERESTED
66
Yes
43.33%
No
56.67%
40
30
20
10
0
YES
NO
10. Most important things you take into your mind while making
investments?
Risk
67
Return
Both
FACTOR
Risk
Returns
Both
%AGE
3.33%
40%
56.67%
FACTOR OF INVESTMENT
60
50
40
30
20
10
0
RISK
RETURNS
BOTH
Interpretation: 96.67% people are considered the both factors risk as well
as returns but, only 43.33% considered the risk or returns factor.
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CHAPTER-6
To study the sales and distribution management and improve the Customer
Acquisition Process by analyzing the consumer behavior, response and
mindset towards the product and services the company offers.
1. Preference of Investment:
Consumers want to invest 75% in Mutual funds, 16% in Bonds, 7% in online
trading and 2% in Derivatives.
2. Awareness on Online Share Trading
72% consumers are aware of online share trading and 28% consumers are
not aware of online share trading.
3. Awareness of Share khan ltd.:
70% consumers are known about Share khan ltd. and 30% consumers are
not known about Share khan ltd.
4. Company have De-mat A/C
In Share khan Ltd 38% respondents have De-mat & trading account because
of better services and no annual maintenance and other charges.
5. Company provide large no. of product and services
22% respondent of Share khan ltd., 18% have respondent of HDFC,
Respondent of ICICI
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FINDINGS
Coming to faith 70% say Share khan Ltd is better than others stock
brokers due to Customers satisfaction.
Investors take risk as well as returns into their mind while making the
investment.
Businessmen are more interested in the stock market than the others.
Commodity market is less preferred by the investors.
People want to invest their money in the security market but they
havent the proper knowledge.
SUGGESTION
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71
CHAPTER-7
ADVANTAGES:-
Lower brokerage and fees (in almost all cases). Fees can be even lower if
you're a frequent trader.
More control on your transactions. You can decide exactly what price and
time you wish to buy, down to the fraction of a second, as well as change
your order whenever you feel like. No waiting on the phone or having to go in
person to a branch.
More flexibility in terms of being able to see what options are available to
you and scan the market.
With online trading, you often have access to lower-fee mutual fund products
since you are your own advisor and nobody gets a cut along the way.
.
Handy tools to model interest earned, yield, returns etc, as well as financial
screeners to research stocks and bonds.
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Good research tools and newsfeeds on each stock, which you can delve
deeper into in your own time. A conventional offline broker may not always
be able or willing to offer you all of these. You can also get many of these for
free from sites like Market watch, Fool.com etc.
LIMITATIONS:-
Inaccurate Leads:
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Sometimes leads are provided which had error in it, which varies from only 5Digit phone number to wrong phone number
CHAPTER-8
CONCLUSION
With the increases in cyber education awareness toward share market and
share trading has leaps and bounds; the awareness is expected to increases
future with the increase in internet education.
On the basis of the study it is found that share khan ltd is better services
provider than the other share brokers because of their study and research
and personalized advice on what stocks to buy and sell. Share khan ltd
provides TRADE TIGER as well as relationship manager the facility for
encouragement and protect the interest of the investors. It also provides the
information through the mail and mobile alerts that what IPOs are coming in
the market and it also provides its research on the future prospect of the
IPOs.
Study also concludes that people are not much aware of commodity market
and while its going to be biggest market in India
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The company should also organize seminars and similar activities to enhance
the knowledge of prospective, and existing customers, so that the feel more
comfortable while investing in the stock market
CHAPTER-9
BIBILIOGRAPHY
o Websites
www.bseindia.com
o
o www.google.com
www.nseindia.com
www.moneycontrol.com
www.sharekhan.com
www.icicidirect.com
www.5paisa.com
www.indiabulls.com
o Newspaper
ECONOMIC TIMES
TIMES OF INDIA
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CHAPTER-10
ANNEXURE
Please tick your response whenever appropriate:
NAME:PROFESSION:ADDRESS:CONTACT NO:1. Are you aware about share market and online trading?
Yes
No
2. In which of these financial instruments do you invest?
Mutual fund
Bonds
Online trading
Derivative
Insurance
Other
3. What is the basic purpose of your investment?
Liquidity
Returns
Capitals
Tax benefits
Risk covering
4. Do you have a D-mat and Trading account?
5. Yes
NO
5.
Newspaper
Journal
TV Advertisement
Internet
Friend
Other
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6.
Share khan
India bulls
ICICI Direct
HDFC Security
KOTAK Street
5Paisa.com
Other
7.
How important do you think these factors influence in choosing a
broking firm?
important)
Timely research report:- (Not important) ( Important) (Extremely
important)
Friend recommendations:- (Not important) ( Important)
( Extremely important)
8.
9.
Share khan
India bulls
KOTAK Street
ICICI Direct
HDFC Security
Other
No
77
10. Most important things you take into your mind while making
investments?
Risk
Return
Both
78