GET DATA /TYPE=XLSX

/FILE='F:\n\c\c_pgp\mda\ma14\ma14_cases\bbbc_case\Bookbinders Book Club Data

(Customer Choice)_full data.xlsx'
/SHEET=name 'Sheet1'
/CELLRANGE=full
/READNAMES=on
/ASSUMEDSTRWIDTH=32767.
EXECUTE.
DATASET NAME DataSet1 WINDOW=FRONT.
LOGISTIC REGRESSION VARIABLES Choice01
/METHOD=ENTER Gender Amountpurchased Frequency Lastpurchase Firstpurchase P_
Child P_Youth P_Cook P_DIY P_Art
/CRITERIA=PIN(.05) POUT(.10) ITERATE(20) CUT(.5).

Logistic Regression
[DataSet1]
Case Processing Summary
a

Unweighted Cases
Selected Cases

Included in Analysis
Missing Cases
Total

Unselected Cases
Total

Percent

3900

100.0

.0

3900

100.0

.0

3900

100.0

a. If weight is in effect, see classification table for the total

number of cases.
Dependent Variable
Encoding
Original Value

Internal Value

Block 0: Beginning Block

Page 1

Classification Table

a ,b

Predicted
Choice (0/1)
0

Observed
Step 0

Choice (0/1)

Percentage
Correct

3296

100.0

604

.0

Overall Percentage

84.5

a. Constant is included in the model.

b. The cut value is .500
Variables in the Equation
B
Step 0

Constant

-1.697

S.E.
.044

Wald

df

1469.831

Sig.
1

.000

Exp(B)
.183

Variables not in the Equation

Score
Step 0

Variables

df

Sig.

Gender

62.690

.000

Amountpurchased

32.373

.000

151.784

.000

Lastpurchase

44.481

.000

Firstpurchase

.527

.468

P_Child

.071

.789

P_Youth

.878

.349

P_Cook

3.785

.052

P_DIY

1.705

.192

375.599

.000

729.177

10

.000

Frequency

P_Art
Overall Statistics

Block 1: Method = Enter

Omnibus Tests of Model Coefficients
Chi-square
Step 1

df

Sig.

Step

720.273

10

.000

Block

720.273

10

.000

Model

720.273

10

.000

Page 2

Model Summary
-2 Log
likelihood

Step

Cox & Snell R

Square

Nagelkerke R
Square

.169

.292

2642.054

a. Estimation terminated at iteration number 6

because parameter estimates changed by less than .
001.
Classification Table

Predicted
Choice (0/1)
0

Observed
Step 1

Choice (0/1)

Percentage
Correct

3221

75

97.7

451

153

25.3

Overall Percentage

86.5

a. The cut value is .500

Variables in the Equation
B
a

Step 1

Gender

S.E.

Wald

df

Sig.

Exp(B)

-.904

.102

78.197

.000

.405

.002

.001

8.305

.004

1.002

-.092

.012

57.754

.000

.912

Lastpurchase

.539

.070

59.474

.000

1.714

Firstpurchase

-.004

.009

.221

.638

.996

P_Child

-.780

.087

80.031

.000

.458

P_Youth

-.579

.106

29.656

.000

.560

P_Cook

-.864

.089

94.416

.000

.421

P_DIY

-.932

.104

80.171

.000

.394

P_Art

.706

.092

58.600

.000

2.027

-.758

.157

23.372

.000

.468

Amountpurchased
Frequency

Constant

a. Variable(s) entered on step 1: Gender, Amountpurchased, Frequency, Lastpurchase,

Firstpurchase, P_Child, P_Youth, P_Cook, P_DIY, P_Art.

LOGISTIC REGRESSION VARIABLES Choice01

/SELECT=Training EQ 1
/METHOD=ENTER Gender Amountpurchased Frequency Lastpurchase Firstpurchase P_
Child P_Youth P_Cook P_DIY P_Art
/CRITERIA=PIN(.05) POUT(.10) ITERATE(20) CUT(.5).

Logistic Regression
[DataSet1]
Page 3

Case Processing Summary

a

Unweighted Cases
Selected Cases

Included in Analysis

Percent

1600

41.0

.0

1600

41.0

Unselected Cases

2300

59.0

Total

3900

100.0

Missing Cases
Total

a. If weight is in effect, see classification table for the total

number of cases.
Dependent Variable
Encoding
Original Value

Internal Value

Block 0: Beginning Block

Classification Table

c ,d

Predicted
a

Selected Cases
Choice (0/1)
0

Observed
Step 0

Choice (0/1)

1200

400

Overall Percentage
Classification Table

c ,d

Predicted
Selected
a
Cases

Unselected Cases
Choice (0/1)

Percentage
Correct

Observed
Step 0

Choice (0/1)

Percentage
Correct

100.0

2096

100.0

.0

204

.0

Overall Percentage

75.0

91.1

a. Selected cases Training EQ 1

b. Unselected cases Training NE 1
c. Constant is included in the model.
d. The cut value is .500

Page 4

Variables in the Equation

B
Step 0

Constant

S.E.

-1.099

Wald

.058

df

362.085

Sig.
1

.000

Exp(B)
.333

Variables not in the Equation

Score
Step 0

Variables

df

Sig.

Gender

32.062

.000

Amountpurchased

22.336

.000

Frequency

81.735

.000

Lastpurchase

32.007

.000

Firstpurchase

.016

.899

P_Child

.116

.733

P_Youth

1.220

.269

P_Cook

2.593

.107

.045

.832

204.706

.000

384.097

10

.000

P_DIY
P_Art
Overall Statistics

Block 1: Method = Enter

Omnibus Tests of Model Coefficients
Chi-square
Step 1

df

Sig.

Step

407.313

10

.000

Block

407.313

10

.000

Model

407.313

10

.000

Model Summary
Step
1

-2 Log
likelihood
a

1392.159

Cox & Snell R

Square

Nagelkerke R
Square

.225

.333

a. Estimation terminated at iteration number 5

because parameter estimates changed by less than .
001.

Page 5

Classification Table

Predicted
a

Selected Cases
Choice (0/1)
0

Observed
Step 1

Choice (0/1)

1120

80

240

160

Overall Percentage
Classification Table

Predicted
Selected
a
Cases

Unselected Cases
Choice (0/1)

Percentage
Correct

Observed
Step 1

Choice (0/1)

Percentage
Correct

93.3

1968

128

93.9

40.0

125

79

38.7

Overall Percentage

80.0

89.0

a. Selected cases Training EQ 1

b. Unselected cases Training NE 1
c. The cut value is .500

Variables in the Equation

B
a

Step 1

Gender

S.E.

Wald

df

Sig.

Exp(B)

-.863

.137

39.443

.000

.422

.002

.001

5.542

.019

1.002

-.076

.017

20.709

.000

.927

Lastpurchase

.612

.094

42.526

.000

1.844

Firstpurchase

-.015

.013

1.333

.248

.985

P_Child

-.811

.117

48.319

.000

.444

P_Youth

-.637

.143

19.741

.000

.529

P_Cook

-.923

.119

59.677

.000

.397

P_DIY

-.906

.144

39.738

.000

.404

P_Art

.686

.127

29.178

.000

1.986

-.352

.214

2.689

.101

.704

Amountpurchased
Frequency

Constant

a. Variable(s) entered on step 1: Gender, Amountpurchased, Frequency, Lastpurchase,

Firstpurchase, P_Child, P_Youth, P_Cook, P_DIY, P_Art.

LOGISTIC REGRESSION VARIABLES Choice01

/SELECT=Training EQ 1
Page 6

/METHOD=ENTER Gender Amountpurchased Frequency Lastpurchase Firstpurchase P_

Child P_Youth P_Cook P_DIY P_Art
/PRINT=ITER(1)
/CRITERIA=PIN(0.05) POUT(0.10) ITERATE(20) CUT(0.5).

Logistic Regression
[DataSet1]
Case Processing Summary
a

Unweighted Cases
Selected Cases

Included in Analysis

Percent

1600

41.0

.0

1600

41.0

Unselected Cases

2300

59.0

Total

3900

100.0

Missing Cases
Total

a. If weight is in effect, see classification table for the total

number of cases.
Dependent Variable
Encoding
Original Value

Internal Value

Block 0: Beginning Block

a ,b ,c

Iteration History

Coefficients
-2 Log
likelihood

Iteration
Step 0

Constant

1802.437

-1.000

1799.474

-1.096

1799.472

-1.099

1799.472

-1.099

a. Constant is included in the model.

b. Initial -2 Log Likelihood: 1799.472
c. Estimation terminated at iteration number
4 because parameter estimates changed by
less than .001.

Page 7

Classification Table

c ,d

Predicted
a

Selected Cases
Choice (0/1)
0

Observed
Step 0

Choice (0/1)

1200

400

Overall Percentage
Classification Table

c ,d

Predicted
Selected
a
Cases

Unselected Cases
Choice (0/1)

Percentage
Correct

Observed
Step 0

Choice (0/1)

Percentage
Correct

100.0

2096

100.0

.0

204

.0

Overall Percentage

75.0

91.1

a. Selected cases Training EQ 1

b. Unselected cases Training NE 1
c. Constant is included in the model.
d. The cut value is .500

Variables in the Equation

B
Step 0

Constant

-1.099

S.E.
.058

Wald
362.085

df

Sig.
1

.000

Exp(B)
.333

Page 8

Variables not in the Equation

Score
Step 0

Variables

df

Sig.

Gender

32.062

.000

Amountpurchased

22.336

.000

Frequency

81.735

.000

Lastpurchase

32.007

.000

Firstpurchase

.016

.899

P_Child

.116

.733

P_Youth

1.220

.269

P_Cook

2.593

.107

.045

.832

204.706

.000

384.097

10

.000

P_DIY
P_Art
Overall Statistics

Block 1: Method = Enter

a ,b ,c ,d

Iteration History

Coefficients
-2 Log
likelihood

Iteration
Step 1

Constant

Gender

Amountpurcha
sed

Frequency

Lastpurchase

1457.321

-.543

-.524

.001

-.036

.388

1396.108

-.427

-.783

.002

-.063

.556

1392.186

-.359

-.857

.002

-.074

.607

1392.159

-.352

-.863

.002

-.076

.612

1392.159

-.352

-.863

.002

-.076

.612

a ,b ,c ,d

Iteration History

Coefficients
Firstpurchase

P_Child

P_Youth

P_Cook

-.008

-.505

-.385

-.566

-.541

.471

-.013

-.736

-.573

-.832

-.811

.634

-.015

-.806

-.632

-.916

-.898

.682

-.015

-.811

-.637

-.923

-.906

.686

-.015

-.811

-.637

-.923

-.906

.686

Iteration
Step 1

P_DIY

P_Art

a. Method: Enter
b. Constant is included in the model.
c. Initial -2 Log Likelihood: 1799.472
d. Estimation terminated at iteration number 5 because parameter estimates changed by less than .001.

Page 9

Omnibus Tests of Model Coefficients

Chi-square
Step 1

df

Sig.

Step

407.313

10

.000

Block

407.313

10

.000

Model

407.313

10

.000

Model Summary
Step

-2 Log
likelihood

Cox & Snell R

Square

Nagelkerke R
Square

.225

.333

1392.159

a. Estimation terminated at iteration number 5

because parameter estimates changed by less than .
001.
Classification Table

Predicted
a

Selected Cases
Choice (0/1)
0

Observed
Step 1

Choice (0/1)

1120

80

240

160

Overall Percentage
Classification Table

Predicted
Selected
a
Cases

Unselected Cases
Choice (0/1)

Percentage
Correct

Observed
Step 1

Choice (0/1)

Percentage
Correct

93.3

1968

128

93.9

40.0

125

79

38.7

Overall Percentage

80.0

89.0

a. Selected cases Training EQ 1

b. Unselected cases Training NE 1
c. The cut value is .500

Page 10

Variables in the Equation

B
a

Step 1

Gender

S.E.

Wald

df

Sig.

Exp(B)

-.863

.137

39.443

.000

.422

.002

.001

5.542

.019

1.002

-.076

.017

20.709

.000

.927

Lastpurchase

.612

.094

42.526

.000

1.844

Firstpurchase

-.015

.013

1.333

.248

.985

P_Child

-.811

.117

48.319

.000

.444

P_Youth

-.637

.143

19.741

.000

.529

P_Cook

-.923

.119

59.677

.000

.397

P_DIY

-.906

.144

39.738

.000

.404

P_Art

.686

.127

29.178

.000

1.986

-.352

.214

2.689

.101

.704

Amountpurchased
Frequency

Constant

a. Variable(s) entered on step 1: Gender, Amountpurchased, Frequency, Lastpurchase,

Firstpurchase, P_Child, P_Youth, P_Cook, P_DIY, P_Art.

LOGISTIC REGRESSION VARIABLES Choice01

/SELECT=Training EQ 1
/METHOD=ENTER Gender Amountpurchased Frequency Lastpurchase Firstpurchase P_
Child P_Youth P_Cook P_DIY P_Art
/PRINT=ITER(1)
/CRITERIA=PIN(0.05) POUT(0.10) ITERATE(20) CUT(0.3).

Logistic Regression
[DataSet1]
Case Processing Summary
a

Included in Analysis

1600

41.0

.0

1600

41.0

Unselected Cases

2300

59.0

Total

3900

100.0

Unweighted Cases
Selected Cases

Missing Cases
Total

Percent

a. If weight is in effect, see classification table for the total

number of cases.
Dependent Variable
Encoding
Original Value

Internal Value

Page 11

Block 0: Beginning Block

a ,b ,c

Iteration History

Coefficients
-2 Log
likelihood

Iteration
Step 0

Constant

1802.437

-1.000

1799.474

-1.096

1799.472

-1.099

1799.472

-1.099

a. Constant is included in the model.

b. Initial -2 Log Likelihood: 1799.472
c. Estimation terminated at iteration number
4 because parameter estimates changed by
less than .001.
Classification Table

c ,d

Predicted
a

Selected Cases
Choice (0/1)
0

Observed
Step 0

Choice (0/1)

1200

400

Overall Percentage
Classification Table

c ,d

Predicted
Selected
a
Cases

Unselected Cases
Choice (0/1)

Percentage
Correct

Observed
Step 0

Choice (0/1)

Percentage
Correct

100.0

2096

100.0

.0

204

.0

Overall Percentage

75.0

91.1

a. Selected cases Training EQ 1

b. Unselected cases Training NE 1
c. Constant is included in the model.
d. The cut value is .300

Variables in the Equation

B
Step 0

Constant

-1.099

S.E.
.058

Wald
362.085

df

Sig.
1

.000

Exp(B)
.333
Page 12

Variables not in the Equation

Score
Step 0

Variables

df

Sig.

Gender

32.062

.000

Amountpurchased

22.336

.000

Frequency

81.735

.000

Lastpurchase

32.007

.000

Firstpurchase

.016

.899

P_Child

.116

.733

P_Youth

1.220

.269

P_Cook

2.593

.107

.045

.832

204.706

.000

384.097

10

.000

P_DIY
P_Art
Overall Statistics

Block 1: Method = Enter

a ,b ,c ,d

Iteration History

Coefficients
-2 Log
likelihood

Iteration
Step 1

Constant

Gender

Amountpurcha
sed

Frequency

Lastpurchase

1457.321

-.543

-.524

.001

-.036

.388

1396.108

-.427

-.783

.002

-.063

.556

1392.186

-.359

-.857

.002

-.074

.607

1392.159

-.352

-.863

.002

-.076

.612

1392.159

-.352

-.863

.002

-.076

.612

a ,b ,c ,d

Iteration History

Coefficients
Firstpurchase

P_Child

P_Youth

P_Cook

-.008

-.505

-.385

-.566

-.541

.471

-.013

-.736

-.573

-.832

-.811

.634

-.015

-.806

-.632

-.916

-.898

.682

-.015

-.811

-.637

-.923

-.906

.686

-.015

-.811

-.637

-.923

-.906

.686

Iteration
Step 1

P_DIY

P_Art

a. Method: Enter
b. Constant is included in the model.
c. Initial -2 Log Likelihood: 1799.472
d. Estimation terminated at iteration number 5 because parameter estimates changed by less than .001.

Page 13

Omnibus Tests of Model Coefficients

Chi-square
Step 1

df

Sig.

Step

407.313

10

.000

Block

407.313

10

.000

Model

407.313

10

.000

Model Summary
Step

-2 Log
likelihood

Cox & Snell R

Square

Nagelkerke R
Square

.225

.333

1392.159

a. Estimation terminated at iteration number 5

because parameter estimates changed by less than .
001.
Classification Table

Predicted
a

Selected Cases
Choice (0/1)
0

Observed
Step 1

Choice (0/1)

983

217

147

253

Overall Percentage
Classification Table

Predicted
Selected
a
Cases

Unselected Cases
Choice (0/1)

Percentage
Correct

Observed
Step 1

Choice (0/1)

Percentage
Correct

81.9

1713

383

81.7

63.2

79

125

61.3

Overall Percentage

77.3

79.9

a. Selected cases Training EQ 1

b. Unselected cases Training NE 1
c. The cut value is .300

Page 14

Variables in the Equation

B
a

Step 1

Gender

S.E.

Wald

df

Sig.

Exp(B)

-.863

.137

39.443

.000

.422

.002

.001

5.542

.019

1.002

-.076

.017

20.709

.000

.927

Lastpurchase

.612

.094

42.526

.000

1.844

Firstpurchase

-.015

.013

1.333

.248

.985

P_Child

-.811

.117

48.319

.000

.444

P_Youth

-.637

.143

19.741

.000

.529

P_Cook

-.923

.119

59.677

.000

.397

P_DIY

-.906

.144

39.738

.000

.404

P_Art

.686

.127

29.178

.000

1.986

-.352

.214

2.689

.101

.704

Amountpurchased
Frequency

Constant

a. Variable(s) entered on step 1: Gender, Amountpurchased, Frequency, Lastpurchase,

Firstpurchase, P_Child, P_Youth, P_Cook, P_DIY, P_Art.

LOGISTIC REGRESSION VARIABLES Choice01

/SELECT=Training EQ 1
/METHOD=ENTER Gender Amountpurchased Frequency Lastpurchase Firstpurchase P_
Child P_Youth P_Cook P_DIY P_Art
/PRINT=ITER(1)
/CRITERIA=PIN(0.05) POUT(0.10) ITERATE(20) CUT(0.1).

Logistic Regression
[DataSet1]
Case Processing Summary
a

Included in Analysis

1600

41.0

.0

1600

41.0

Unselected Cases

2300

59.0

Total

3900

100.0

Unweighted Cases
Selected Cases

Missing Cases
Total

Percent

a. If weight is in effect, see classification table for the total

number of cases.
Dependent Variable
Encoding
Original Value

Internal Value

Page 15

Block 0: Beginning Block

a ,b ,c

Iteration History

Coefficients
-2 Log
likelihood

Iteration
Step 0

Constant

1802.437

-1.000

1799.474

-1.096

1799.472

-1.099

1799.472

-1.099

a. Constant is included in the model.

b. Initial -2 Log Likelihood: 1799.472
c. Estimation terminated at iteration number
4 because parameter estimates changed by
less than .001.
Classification Table

c ,d

Predicted
a

Selected Cases
Choice (0/1)
0

Observed
Step 0

Choice (0/1)

1200

400

Overall Percentage
Classification Table

c ,d

Predicted
Selected
a
Cases

Unselected Cases
Choice (0/1)

Percentage
Correct

Observed
Step 0

Choice (0/1)

Percentage
Correct

.0

2096

.0

100.0

204

100.0

Overall Percentage

25.0

8.9

a. Selected cases Training EQ 1

b. Unselected cases Training NE 1
c. Constant is included in the model.
d. The cut value is .100

Variables in the Equation

B
Step 0

Constant

-1.099

S.E.
.058

Wald
362.085

df

Sig.
1

.000

Exp(B)
.333
Page 16

Variables not in the Equation

Score
Step 0

Variables

df

Sig.

Gender

32.062

.000

Amountpurchased

22.336

.000

Frequency

81.735

.000

Lastpurchase

32.007

.000

Firstpurchase

.016

.899

P_Child

.116

.733

P_Youth

1.220

.269

P_Cook

2.593

.107

.045

.832

204.706

.000

384.097

10

.000

P_DIY
P_Art
Overall Statistics

Block 1: Method = Enter

a ,b ,c ,d

Iteration History

Coefficients
-2 Log
likelihood

Iteration
Step 1

Constant

Gender

Amountpurcha
sed

Frequency

Lastpurchase

1457.321

-.543

-.524

.001

-.036

.388

1396.108

-.427

-.783

.002

-.063

.556

1392.186

-.359

-.857

.002

-.074

.607

1392.159

-.352

-.863

.002

-.076

.612

1392.159

-.352

-.863

.002

-.076

.612

a ,b ,c ,d

Iteration History

Coefficients
Firstpurchase

P_Child

P_Youth

P_Cook

-.008

-.505

-.385

-.566

-.541

.471

-.013

-.736

-.573

-.832

-.811

.634

-.015

-.806

-.632

-.916

-.898

.682

-.015

-.811

-.637

-.923

-.906

.686

-.015

-.811

-.637

-.923

-.906

.686

Iteration
Step 1

P_DIY

P_Art

a. Method: Enter
b. Constant is included in the model.
c. Initial -2 Log Likelihood: 1799.472
d. Estimation terminated at iteration number 5 because parameter estimates changed by less than .001.

Page 17

Omnibus Tests of Model Coefficients

Chi-square
Step 1

df

Sig.

Step

407.313

10

.000

Block

407.313

10

.000

Model

407.313

10

.000

Model Summary
Step

-2 Log
likelihood

Cox & Snell R

Square

Nagelkerke R
Square

.225

.333

1392.159

a. Estimation terminated at iteration number 5

because parameter estimates changed by less than .
001.
Classification Table

Predicted
Selected Cases

Choice (0/1)
0

Observed
Step 1

Choice (0/1)

440

760

24

376

Overall Percentage
Classification Table

Predicted
Selected
a
Cases

Unselected Cases

Choice (0/1)
Percentage
Correct

Observed
Step 1

Choice (0/1)

Percentage
Correct

36.7

804

1292

38.4

94.0

19

185

90.7

Overall Percentage

51.0

43.0

a. Selected cases Training EQ 1

b. Unselected cases Training NE 1
c. The cut value is .100

Page 18

Variables in the Equation

B
a

Step 1

Gender

S.E.

Wald

df

Sig.

Exp(B)

-.863

.137

39.443

.000

.422

.002

.001

5.542

.019

1.002

-.076

.017

20.709

.000

.927

Lastpurchase

.612

.094

42.526

.000

1.844

Firstpurchase

-.015

.013

1.333

.248

.985

P_Child

-.811

.117

48.319

.000

.444

P_Youth

-.637

.143

19.741

.000

.529

P_Cook

-.923

.119

59.677

.000

.397

P_DIY

-.906

.144

39.738

.000

.404

P_Art

.686

.127

29.178

.000

1.986

-.352

.214

2.689

.101

.704

Amountpurchased
Frequency

Constant

a. Variable(s) entered on step 1: Gender, Amountpurchased, Frequency, Lastpurchase,

Firstpurchase, P_Child, P_Youth, P_Cook, P_DIY, P_Art.

LOGISTIC REGRESSION VARIABLES Choice01

/SELECT=Training EQ 1
/METHOD=ENTER Gender Amountpurchased Frequency Lastpurchase Firstpurchase P_
Child P_Youth P_Cook P_DIY P_Art
/PRINT=GOODFIT ITER(1)
/CRITERIA=PIN(0.05) POUT(0.10) ITERATE(20) CUT(0.5).

Logistic Regression
[DataSet1]
Case Processing Summary
a

Included in Analysis

1600

41.0

.0

1600

41.0

Unselected Cases

2300

59.0

Total

3900

100.0

Unweighted Cases
Selected Cases

Missing Cases
Total

Percent

a. If weight is in effect, see classification table for the total

number of cases.
Dependent Variable Encoding
Original Value

Internal Value

Page 19

Block 0: Beginning Block

a ,b ,c

Iteration History

Coefficients
-2 Log
likelihood

Iteration
Step 0

Constant

1802.437

-1.000

1799.474

-1.096

1799.472

-1.099

1799.472

-1.099

a. Constant is included in the model.

b. Initial -2 Log Likelihood: 1799.472
c. Estimation terminated at iteration number
4 because parameter estimates changed by
less than .001.
Classification Table

c ,d

Predicted
a

Selected Cases
Choice (0/1)
0

Observed
Step 0

Choice (0/1)

1200

400

Overall Percentage
Classification Table

c ,d

Predicted
Selected
a
Cases

Unselected Cases
Choice (0/1)

Percentage
Correct

Observed
Step 0

Choice (0/1)

Percentage
Correct

100.0

2096

100.0

.0

204

.0

Overall Percentage

75.0

91.1

a. Selected cases Training EQ 1

b. Unselected cases Training NE 1
c. Constant is included in the model.
d. The cut value is .500

Variables in the Equation

B
Step 0

Constant

-1.099

S.E.
.058

Wald
362.085

df

Sig.
1

.000

Exp(B)
.333
Page 20

Variables not in the Equation

Score
Step 0

Variables

df

Sig.

Gender

32.062

.000

Amountpurchased

22.336

.000

Frequency

81.735

.000

Lastpurchase

32.007

.000

Firstpurchase

.016

.899

P_Child

.116

.733

P_Youth

1.220

.269

P_Cook

2.593

.107

.045

.832

204.706

.000

384.097

10

.000

P_DIY
P_Art
Overall Statistics

Block 1: Method = Enter

a ,b ,c ,d

Iteration History

Coefficients
-2 Log
likelihood

Iteration
Step 1

Constant

Gender

Amountpurcha
sed

Frequency

Lastpurchase

1457.321

-.543

-.524

.001

-.036

.388

1396.108

-.427

-.783

.002

-.063

.556

1392.186

-.359

-.857

.002

-.074

.607

1392.159

-.352

-.863

.002

-.076

.612

1392.159

-.352

-.863

.002

-.076

.612

a ,b ,c ,d

Iteration History

Coefficients
Firstpurchase

P_Child

P_Youth

P_Cook

-.008

-.505

-.385

-.566

-.541

.471

-.013

-.736

-.573

-.832

-.811

.634

-.015

-.806

-.632

-.916

-.898

.682

-.015

-.811

-.637

-.923

-.906

.686

-.015

-.811

-.637

-.923

-.906

.686

Iteration
Step 1

P_DIY

P_Art

a. Method: Enter
b. Constant is included in the model.
c. Initial -2 Log Likelihood: 1799.472
d. Estimation terminated at iteration number 5 because parameter estimates changed by less than .001.

Page 21

Omnibus Tests of Model Coefficients

Chi-square
Step 1

df

Sig.

Step

407.313

10

.000

Block

407.313

10

.000

Model

407.313

10

.000

Model Summary
-2 Log
likelihood

Step

Cox & Snell R

Square

Nagelkerke R
Square

.225

.333

1392.159

a. Estimation terminated at iteration number 5

because parameter estimates changed by less than .
001.
Hosmer and Lemeshow Test
Step

Chi-square

df

3.061

Sig.
8

.930

Contingency Table for Hosmer and Lemeshow Test

Choice (0/1) = 0

Step 1

Choice (0/1) = 1

Observed

Expected

Observed

Expected

Total

157

155.704

4.296

160

153

149.907

10.093

160

145

145.934

15

14.066

160

137

141.101

23

18.899

160

135

135.621

25

24.379

160

127

128.525

33

31.475

160

123

119.548

37

40.452

160

103

104.210

57

55.790

160

80

80.278

80

79.722

160

10

40

39.173

120

120.827

160

Page 22

Classification Table

Predicted
a

Selected Cases
Choice (0/1)
0

Observed
Step 1

Choice (0/1)

1120

80

240

160

Overall Percentage
Classification Table

Predicted
Selected
a
Cases

Unselected Cases
Choice (0/1)

Percentage
Correct

Observed
Step 1

Choice (0/1)

Percentage
Correct

93.3

1968

128

93.9

40.0

125

79

38.7

Overall Percentage

80.0

89.0

a. Selected cases Training EQ 1

b. Unselected cases Training NE 1
c. The cut value is .500

Variables in the Equation

B
a

Step 1

Gender

S.E.

Wald

df

Sig.

Exp(B)

-.863

.137

39.443

.000

.422

.002

.001

5.542

.019

1.002

-.076

.017

20.709

.000

.927

Lastpurchase

.612

.094

42.526

.000

1.844

Firstpurchase

-.015

.013

1.333

.248

.985

P_Child

-.811

.117

48.319

.000

.444

P_Youth

-.637

.143

19.741

.000

.529

P_Cook

-.923

.119

59.677

.000

.397

P_DIY

-.906

.144

39.738

.000

.404

P_Art

.686

.127

29.178

.000

1.986

-.352

.214

2.689

.101

.704

Amountpurchased
Frequency

Constant

a. Variable(s) entered on step 1: Gender, Amountpurchased, Frequency, Lastpurchase,

Firstpurchase, P_Child, P_Youth, P_Cook, P_DIY, P_Art.

LOGISTIC REGRESSION VARIABLES Choice01

/SELECT=Training EQ 1
Page 23

/METHOD=ENTER Gender Amountpurchased Frequency Lastpurchase Firstpurchase P_

Child P_Youth P_Cook P_DIY P_Art
/CASEWISE OUTLIER(2)
/PRINT=GOODFIT ITER(1)
/CRITERIA=PIN(0.05) POUT(0.10) ITERATE(20) CUT(0.5).

Logistic Regression
[DataSet1]
Case Processing Summary
a

Included in Analysis

1600

41.0

.0

1600

41.0

Unselected Cases

2300

59.0

Total

3900

100.0

Unweighted Cases
Selected Cases

Missing Cases
Total

Percent

a. If weight is in effect, see classification table for the total

number of cases.
Dependent Variable
Encoding
Original Value

Internal Value

Block 0: Beginning Block

a ,b ,c

Iteration History

Coefficients
-2 Log
likelihood

Iteration
Step 0

Constant

1802.437

-1.000

1799.474

-1.096

1799.472

-1.099

1799.472

-1.099

a. Constant is included in the model.

b. Initial -2 Log Likelihood: 1799.472
c. Estimation terminated at iteration number
4 because parameter estimates changed by
less than .001.

Page 24

Classification Table

c ,d

Predicted
a

Selected Cases
Choice (0/1)
0

Observed
Step 0

Choice (0/1)

1200

400

Overall Percentage
Classification Table

c ,d

Predicted
Selected
a
Cases

Unselected Cases
Choice (0/1)

Percentage
Correct

Observed
Step 0

Choice (0/1)

Percentage
Correct

100.0

2096

100.0

.0

204

.0

Overall Percentage

75.0

91.1

a. Selected cases Training EQ 1

b. Unselected cases Training NE 1
c. Constant is included in the model.
d. The cut value is .500

Variables in the Equation

B
Step 0

Constant

-1.099

S.E.
.058

Wald

df

362.085

Sig.
1

.000

Exp(B)
.333

Variables not in the Equation

Score
Step 0

Variables

df

Sig.

Gender

32.062

.000

Amountpurchased

22.336

.000

Frequency

81.735

.000

Lastpurchase

32.007

.000

Firstpurchase

.016

.899

P_Child

.116

.733

P_Youth

1.220

.269

P_Cook

2.593

.107

.045

.832

204.706

.000

384.097

10

.000

P_DIY
P_Art
Overall Statistics

Page 25

Block 1: Method = Enter

a ,b ,c ,d

Iteration History

Coefficients
-2 Log
likelihood

Iteration
Step 1

Constant

Gender

Amountpurcha
sed

Frequency

Lastpurchase

1457.321

-.543

-.524

.001

-.036

.388

1396.108

-.427

-.783

.002

-.063

.556

1392.186

-.359

-.857

.002

-.074

.607

1392.159

-.352

-.863

.002

-.076

.612

1392.159

-.352

-.863

.002

-.076

.612

a ,b ,c ,d

Iteration History

Coefficients
Firstpurchase

P_Child

P_Youth

P_Cook

-.008

-.505

-.385

-.566

-.541

.471

-.013

-.736

-.573

-.832

-.811

.634

-.015

-.806

-.632

-.916

-.898

.682

-.015

-.811

-.637

-.923

-.906

.686

-.015

-.811

-.637

-.923

-.906

.686

Iteration
Step 1

P_DIY

P_Art

a. Method: Enter
b. Constant is included in the model.
c. Initial -2 Log Likelihood: 1799.472
d. Estimation terminated at iteration number 5 because parameter estimates changed by less than .001.

Omnibus Tests of Model Coefficients

Chi-square
Step 1

df

Sig.

Step

407.313

10

.000

Block

407.313

10

.000

Model

407.313

10

.000

Model Summary
Step
1

-2 Log
likelihood
a

1392.159

Cox & Snell R

Square

Nagelkerke R
Square

.225

.333

a. Estimation terminated at iteration number 5

because parameter estimates changed by less than .
001.

Page 26

Hosmer and Lemeshow Test

Step

Chi-square

df

3.061

Sig.
8

.930

Contingency Table for Hosmer and Lemeshow Test

Choice (0/1) = 0

Step 1

Choice (0/1) = 1

Observed

Expected

Observed

Expected

157

155.704

4.296

160

153

149.907

10.093

160

145

145.934

15

14.066

160

137

141.101

23

18.899

160

135

135.621

25

24.379

160

127

128.525

33

31.475

160

123

119.548

37

40.452

160

103

104.210

57

55.790

160

80

80.278

80

79.722

160

10

40

39.173

120

120.827

160

Classification Table

Total

Predicted
a

Selected Cases
Choice (0/1)
0

Observed
Step 1

Choice (0/1)

1120

80

240

160

Overall Percentage
Classification Table

Predicted
Selected
a
Cases

Unselected Cases
Choice (0/1)

Percentage
Correct

Observed
Step 1

Choice (0/1)

Percentage
Correct

93.3

1968

128

93.9

40.0

125

79

38.7

Overall Percentage

80.0

89.0

a. Selected cases Training EQ 1

b. Unselected cases Training NE 1
c. The cut value is .500

Page 27

Variables in the Equation

B
a

Step 1

Gender

S.E.

Wald

df

Sig.

Exp(B)

-.863

.137

39.443

.000

.422

.002

.001

5.542

.019

1.002

-.076

.017

20.709

.000

.927

Lastpurchase

.612

.094

42.526

.000

1.844

Firstpurchase

-.015

.013

1.333

.248

.985

P_Child

-.811

.117

48.319

.000

.444

P_Youth

-.637

.143

19.741

.000

.529

P_Cook

-.923

.119

59.677

.000

.397

P_DIY

-.906

.144

39.738

.000

.404

P_Art

.686

.127

29.178

.000

1.986

-.352

.214

2.689

.101

.704

Amountpurchased
Frequency

Constant

a. Variable(s) entered on step 1: Gender, Amountpurchased, Frequency, Lastpurchase,

Firstpurchase, P_Child, P_Youth, P_Cook, P_DIY, P_Art.

Page 28

Casewise List

Observed
Selected
a
Status

Case

Choice (0/1)

Temporary Variable
Predicted
Group

Predicted

Resid

ZResid

16

1**

.084

.916

3.311

22

1**

.065

.935

3.785

26

1**

.136

.864

2.523

44

1**

.128

.872

2.607

47

1**

.091

.909

3.168

65

1**

.114

.886

2.794

67

1**

.120

.880

2.709

70

1**

.025

.975

6.299

75

1**

.094

.906

3.108

90

1**

.087

.913

3.238

94

1**

.080

.920

3.392

96

1**

.103

.897

2.958

100

1**

.026

.974

6.155

101

1**

.133

.867

2.559

114

1**

.112

.888

2.822

116

1**

.099

.901

3.024

127

1**

.127

.873

2.624

135

1**

.105

.895

2.918

137

1**

.105

.895

2.914

150

1**

.053

.947

4.237

164

1**

.136

.864

2.524

165

1**

.055

.945

4.128

172

1**

.103

.897

2.956

182

1**

.085

.915

3.276

192

1**

.127

.873

2.616

194

1**

.068

.932

3.713

196

1**

.119

.881

2.724

202

1**

.066

.934

3.765

205

1**

.089

.911

3.202

213

1**

.120

.880

2.708

239

1**

.107

.893

2.894

247

1**

.027

.973

6.056

249

1**

.121

.879

2.691

260

1**

.114

.886

2.789

261

1**

.071

.929

3.630
Page 29

Casewise List

Observed
Selected
a
Status

Case

Choice (0/1)

Temporary Variable
Predicted
Group

Predicted

Resid

ZResid

265

1**

.086

.914

3.251

267

1**

.091

.909

3.168

275

1**

.115

.885

2.774

304

1**

.129

.871

2.596

307

1**

.111

.889

2.827

309

1**

.087

.913

3.238

319

1**

.126

.874

2.637

328

1**

.123

.877

2.670

335

1**

.088

.912

3.213

351

1**

.103

.897

2.944

356

1**

.079

.921

3.412

362

1**

.079

.921

3.408

368

1**

.112

.888

2.822

374

1**

.055

.945

4.145

381

1**

.105

.895

2.912

935

0**

.942

-.942

-4.028

1394

0**

.906

-.906

-3.108

1516

0**

.876

-.876

-2.663

a. S = Selected, U = Unselected cases, and ** = Misclassified cases.

b. Cases with studentized residuals greater than 2.000 are listed.

LOGISTIC REGRESSION VARIABLES Choice01

/SELECT=Training EQ 1
/METHOD=ENTER Gender Amountpurchased Frequency Lastpurchase Firstpurchase P_
Child P_Youth P_Cook P_DIY P_Art
/CASEWISE OUTLIER(2)
/PRINT=GOODFIT ITER(1)
/CRITERIA=PIN(0.05) POUT(0.10) ITERATE(20) CUT(0.3).

Logistic Regression
[DataSet1]

Page 30

Case Processing Summary

a

Included in Analysis

1600

41.0

.0

1600

41.0

Unselected Cases

2300

59.0

Total

3900

100.0

Unweighted Cases
Selected Cases

Missing Cases
Total

Percent

a. If weight is in effect, see classification table for the total

number of cases.
Dependent Variable
Encoding
Original Value

Internal Value

Block 0: Beginning Block

a ,b ,c

Iteration History

Coefficients
-2 Log
likelihood

Iteration
Step 0

Constant

1802.437

-1.000

1799.474

-1.096

1799.472

-1.099

1799.472

-1.099

a. Constant is included in the model.

b. Initial -2 Log Likelihood: 1799.472
c. Estimation terminated at iteration number
4 because parameter estimates changed by
less than .001.
Classification Table

c ,d

Predicted
a

Selected Cases
Choice (0/1)
0

Observed
Step 0

Choice (0/1)

1200

400

Overall Percentage

Page 31

Classification Table

c ,d

Predicted
Selected
a
Cases

Unselected Cases
Choice (0/1)

Percentage
Correct

Observed
Step 0

Choice (0/1)

Percentage
Correct

100.0

2096

100.0

.0

204

.0

Overall Percentage

75.0

91.1

a. Selected cases Training EQ 1

b. Unselected cases Training NE 1
c. Constant is included in the model.
d. The cut value is .300

Variables in the Equation

B
Step 0

Constant

-1.099

S.E.
.058

Wald

df

362.085

Sig.
1

.000

Exp(B)
.333

Variables not in the Equation

Score
Step 0

Variables

df

Sig.

Gender

32.062

.000

Amountpurchased

22.336

.000

Frequency

81.735

.000

Lastpurchase

32.007

.000

Firstpurchase

.016

.899

P_Child

.116

.733

P_Youth

1.220

.269

P_Cook

2.593

.107

.045

.832

204.706

.000

384.097

10

.000

P_DIY
P_Art
Overall Statistics

Block 1: Method = Enter

Page 32

a ,b ,c ,d

Iteration History

Coefficients
-2 Log
likelihood

Iteration
Step 1

Constant

Gender

Amountpurcha
sed

Frequency

Lastpurchase

1457.321

-.543

-.524

.001

-.036

.388

1396.108

-.427

-.783

.002

-.063

.556

1392.186

-.359

-.857

.002

-.074

.607

1392.159

-.352

-.863

.002

-.076

.612

1392.159

-.352

-.863

.002

-.076

.612

a ,b ,c ,d

Iteration History

Coefficients
Firstpurchase

P_Child

P_Youth

P_Cook

-.008

-.505

-.385

-.566

-.541

.471

-.013

-.736

-.573

-.832

-.811

.634

-.015

-.806

-.632

-.916

-.898

.682

-.015

-.811

-.637

-.923

-.906

.686

-.015

-.811

-.637

-.923

-.906

.686

Iteration
Step 1

P_DIY

P_Art

a. Method: Enter
b. Constant is included in the model.
c. Initial -2 Log Likelihood: 1799.472
d. Estimation terminated at iteration number 5 because parameter estimates changed by less than .001.

Omnibus Tests of Model Coefficients

Chi-square
Step 1

df

Sig.

Step

407.313

10

.000

Block

407.313

10

.000

Model

407.313

10

.000

Model Summary
Step

-2 Log
likelihood

Cox & Snell R

Square

Nagelkerke R
Square

.225

.333

1392.159

a. Estimation terminated at iteration number 5

because parameter estimates changed by less than .
001.
Hosmer and Lemeshow Test
Step
1

Chi-square
3.061

df

Sig.
8

.930

Page 33

Contingency Table for Hosmer and Lemeshow Test

Choice (0/1) = 0

Step 1

Choice (0/1) = 1

Observed

Expected

Observed

Expected

157

155.704

4.296

160

153

149.907

10.093

160

145

145.934

15

14.066

160

137

141.101

23

18.899

160

135

135.621

25

24.379

160

127

128.525

33

31.475

160

123

119.548

37

40.452

160

103

104.210

57

55.790

160

80

80.278

80

79.722

160

10

40

39.173

120

120.827

160

Classification Table

Total

Predicted
a

Selected Cases
Choice (0/1)
0

Observed
Step 1

Choice (0/1)

983

217

147

253

Overall Percentage
Classification Table

Predicted
Selected
a
Cases

Unselected Cases
Choice (0/1)

Percentage
Correct

Observed
Step 1

Choice (0/1)

Percentage
Correct

81.9

1713

383

81.7

63.2

79

125

61.3

Overall Percentage

77.3

79.9

a. Selected cases Training EQ 1

b. Unselected cases Training NE 1
c. The cut value is .300

Page 34

Variables in the Equation

B
a

Step 1

Gender

S.E.

Wald

df

Sig.

Exp(B)

-.863

.137

39.443

.000

.422

.002

.001

5.542

.019

1.002

-.076

.017

20.709

.000

.927

Lastpurchase

.612

.094

42.526

.000

1.844

Firstpurchase

-.015

.013

1.333

.248

.985

P_Child

-.811

.117

48.319

.000

.444

P_Youth

-.637

.143

19.741

.000

.529

P_Cook

-.923

.119

59.677

.000

.397

P_DIY

-.906

.144

39.738

.000

.404

P_Art

.686

.127

29.178

.000

1.986

-.352

.214

2.689

.101

.704

Amountpurchased
Frequency

Constant

a. Variable(s) entered on step 1: Gender, Amountpurchased, Frequency, Lastpurchase,

Firstpurchase, P_Child, P_Youth, P_Cook, P_DIY, P_Art.

Page 35

Casewise List

Observed
Selected
a
Status

Case

Choice (0/1)

Temporary Variable
Predicted
Group

Predicted

Resid

ZResid

16

1**

.084

.916

3.311

22

1**

.065

.935

3.785

26

1**

.136

.864

2.523

44

1**

.128

.872

2.607

47

1**

.091

.909

3.168

65

1**

.114

.886

2.794

67

1**

.120

.880

2.709

70

1**

.025

.975

6.299

75

1**

.094

.906

3.108

90

1**

.087

.913

3.238

94

1**

.080

.920

3.392

96

1**

.103

.897

2.958

100

1**

.026

.974

6.155

101

1**

.133

.867

2.559

114

1**

.112

.888

2.822

116

1**

.099

.901

3.024

127

1**

.127

.873

2.624

135

1**

.105

.895

2.918

137

1**

.105

.895

2.914

150

1**

.053

.947

4.237

164

1**

.136

.864

2.524

165

1**

.055

.945

4.128

172

1**

.103

.897

2.956

182

1**

.085

.915

3.276

192

1**

.127

.873

2.616

194

1**

.068

.932

3.713

196

1**

.119

.881

2.724

202

1**

.066

.934

3.765

205

1**

.089

.911

3.202

213

1**

.120

.880

2.708

239

1**

.107

.893

2.894

247

1**

.027

.973

6.056

249

1**

.121

.879

2.691

260

1**

.114

.886

2.789

261

1**

.071

.929

3.630
Page 36

Casewise List

Observed
Selected
a
Status

Case

Choice (0/1)

Temporary Variable
Predicted
Group

Predicted

Resid

ZResid

265

1**

.086

.914

3.251

267

1**

.091

.909

3.168

275

1**

.115

.885

2.774

304

1**

.129

.871

2.596

307

1**

.111

.889

2.827

309

1**

.087

.913

3.238

319

1**

.126

.874

2.637

328

1**

.123

.877

2.670

335

1**

.088

.912

3.213

351

1**

.103

.897

2.944

356

1**

.079

.921

3.412

362

1**

.079

.921

3.408

368

1**

.112

.888

2.822

374

1**

.055

.945

4.145

381

1**

.105

.895

2.912

935

0**

.942

-.942

-4.028

1394

0**

.906

-.906

-3.108

1516

0**

.876

-.876

-2.663

a. S = Selected, U = Unselected cases, and ** = Misclassified cases.

b. Cases with studentized residuals greater than 2.000 are listed.

LOGISTIC REGRESSION VARIABLES Choice01

/SELECT=Training EQ 1
/METHOD=ENTER Gender Amountpurchased Frequency Lastpurchase Firstpurchase P_
Child P_Youth P_Cook P_DIY P_Art
/CASEWISE OUTLIER(2)
/PRINT=GOODFIT ITER(1)
/CRITERIA=PIN(0.05) POUT(0.10) ITERATE(20) CUT(0.1).

Logistic Regression
[DataSet1]

Page 37

Case Processing Summary

a

Included in Analysis

1600

41.0

.0

1600

41.0

Unselected Cases

2300

59.0

Total

3900

100.0

Unweighted Cases
Selected Cases

Missing Cases
Total

Percent

a. If weight is in effect, see classification table for the total

number of cases.
Dependent Variable
Encoding
Original Value

Internal Value

Block 0: Beginning Block

a ,b ,c

Iteration History

Coefficients
-2 Log
likelihood

Iteration
Step 0

Constant

1802.437

-1.000

1799.474

-1.096

1799.472

-1.099

1799.472

-1.099

a. Constant is included in the model.

b. Initial -2 Log Likelihood: 1799.472
c. Estimation terminated at iteration number
4 because parameter estimates changed by
less than .001.
Classification Table

c ,d

Predicted
a

Selected Cases
Choice (0/1)
0

Observed
Step 0

Choice (0/1)

1200

400

Overall Percentage

Page 38

Classification Table

c ,d

Predicted
Selected
a
Cases

Unselected Cases
Choice (0/1)

Percentage
Correct

Observed
Step 0

Choice (0/1)

Percentage
Correct

.0

2096

.0

100.0

204

100.0

Overall Percentage

25.0

8.9

a. Selected cases Training EQ 1

b. Unselected cases Training NE 1
c. Constant is included in the model.
d. The cut value is .100

Variables in the Equation

B
Step 0

Constant

-1.099

S.E.
.058

Wald

df

362.085

Sig.
1

.000

Exp(B)
.333

Variables not in the Equation

Score
Step 0

Variables

df

Sig.

Gender

32.062

.000

Amountpurchased

22.336

.000

Frequency

81.735

.000

Lastpurchase

32.007

.000

Firstpurchase

.016

.899

P_Child

.116

.733

P_Youth

1.220

.269

P_Cook

2.593

.107

.045

.832

204.706

.000

384.097

10

.000

P_DIY
P_Art
Overall Statistics

Block 1: Method = Enter

Page 39

a ,b ,c ,d

Iteration History

Coefficients
-2 Log
likelihood

Iteration
Step 1

Constant

Gender

Amountpurcha
sed

Frequency

Lastpurchase

1457.321

-.543

-.524

.001

-.036

.388

1396.108

-.427

-.783

.002

-.063

.556

1392.186

-.359

-.857

.002

-.074

.607

1392.159

-.352

-.863

.002

-.076

.612

1392.159

-.352

-.863

.002

-.076

.612

a ,b ,c ,d

Iteration History

Coefficients
Firstpurchase

P_Child

P_Youth

P_Cook

-.008

-.505

-.385

-.566

-.541

.471

-.013

-.736

-.573

-.832

-.811

.634

-.015

-.806

-.632

-.916

-.898

.682

-.015

-.811

-.637

-.923

-.906

.686

-.015

-.811

-.637

-.923

-.906

.686

Iteration
Step 1

P_DIY

P_Art

a. Method: Enter
b. Constant is included in the model.
c. Initial -2 Log Likelihood: 1799.472
d. Estimation terminated at iteration number 5 because parameter estimates changed by less than .001.

Omnibus Tests of Model Coefficients

Chi-square
Step 1

df

Sig.

Step

407.313

10

.000

Block

407.313

10

.000

Model

407.313

10

.000

Model Summary
Step

-2 Log
likelihood

Cox & Snell R

Square

Nagelkerke R
Square

.225

.333

1392.159

a. Estimation terminated at iteration number 5

because parameter estimates changed by less than .
001.
Hosmer and Lemeshow Test
Step
1

Chi-square
3.061

df

Sig.
8

.930

Page 40

Contingency Table for Hosmer and Lemeshow Test

Choice (0/1) = 0

Step 1

Choice (0/1) = 1

Observed

Expected

Observed

Expected

157

155.704

4.296

160

153

149.907

10.093

160

145

145.934

15

14.066

160

137

141.101

23

18.899

160

135

135.621

25

24.379

160

127

128.525

33

31.475

160

123

119.548

37

40.452

160

103

104.210

57

55.790

160

80

80.278

80

79.722

160

10

40

39.173

120

120.827

160

Classification Table

Total

Predicted
a

Selected Cases
Choice (0/1)
0

Observed
Step 1

Choice (0/1)

440

760

24

376

Overall Percentage
Classification Table

Predicted
Selected
a
Cases

Unselected Cases
Choice (0/1)

Percentage
Correct

Observed
Step 1

Choice (0/1)

Percentage
Correct

36.7

804

1292

38.4

94.0

19

185

90.7

Overall Percentage

51.0

43.0

a. Selected cases Training EQ 1

b. Unselected cases Training NE 1
c. The cut value is .100

Page 41

Variables in the Equation

B
a

Step 1

Gender

S.E.

Wald

df

Sig.

Exp(B)

-.863

.137

39.443

.000

.422

.002

.001

5.542

.019

1.002

-.076

.017

20.709

.000

.927

Lastpurchase

.612

.094

42.526

.000

1.844

Firstpurchase

-.015

.013

1.333

.248

.985

P_Child

-.811

.117

48.319

.000

.444

P_Youth

-.637

.143

19.741

.000

.529

P_Cook

-.923

.119

59.677

.000

.397

P_DIY

-.906

.144

39.738

.000

.404

P_Art

.686

.127

29.178

.000

1.986

-.352

.214

2.689

.101

.704

Amountpurchased
Frequency

Constant

a. Variable(s) entered on step 1: Gender, Amountpurchased, Frequency, Lastpurchase,

Firstpurchase, P_Child, P_Youth, P_Cook, P_DIY, P_Art.

Page 42

Casewise List

Observed
Selected
a
Status

Case

Choice (0/1)

Temporary Variable
Predicted
Group

Predicted

Resid

ZResid

16

1**

.084

.916

3.311

22

1**

.065

.935

3.785

26

.136

.864

2.523

44

.128

.872

2.607

47

1**

.091

.909

3.168

65

.114

.886

2.794

67

.120

.880

2.709

70

1**

.025

.975

6.299

75

1**

.094

.906

3.108

90

1**

.087

.913

3.238

94

1**

.080

.920

3.392

96

.103

.897

2.958

100

1**

.026

.974

6.155

101

.133

.867

2.559

114

.112

.888

2.822

116

1**

.099

.901

3.024

127

.127

.873

2.624

135

.105

.895

2.918

137

.105

.895

2.914

150

1**

.053

.947

4.237

164

.136

.864

2.524

165

1**

.055

.945

4.128

172

.103

.897

2.956

182

1**

.085

.915

3.276

192

.127

.873

2.616

194

1**

.068

.932

3.713

196

.119

.881

2.724

202

1**

.066

.934

3.765

205

1**

.089

.911

3.202

213

.120

.880

2.708

239

.107

.893

2.894

247

1**

.027

.973

6.056

249

.121

.879

2.691

260

.114

.886

2.789

261

1**

.071

.929

3.630
Page 43

Casewise List

Observed
Selected
a
Status

Case

Choice (0/1)

Temporary Variable
Predicted
Group

Predicted

Resid

ZResid

265

1**

.086

.914

3.251

267

1**

.091

.909

3.168

275

.115

.885

2.774

304

.129

.871

2.596

307

.111

.889

2.827

309

1**

.087

.913

3.238

319

.126

.874

2.637

328

.123

.877

2.670

335

1**

.088

.912

3.213

351

.103

.897

2.944

356

1**

.079

.921

3.412

362

1**

.079

.921

3.408

368

.112

.888

2.822

374

1**

.055

.945

4.145

381

.105

.895

2.912

935

0**

.942

-.942

-4.028

1394

0**

.906

-.906

-3.108

1516

0**

.876

-.876

-2.663

a. S = Selected, U = Unselected cases, and ** = Misclassified cases.

b. Cases with studentized residuals greater than 2.000 are listed.

LOGISTIC REGRESSION VARIABLES Choice01

/SELECT=Training EQ 1
/METHOD=ENTER Gender Amountpurchased Frequency Lastpurchase Firstpurchase P_
Child P_Youth P_Cook P_DIY P_Art
/CASEWISE OUTLIER(3)
/PRINT=GOODFIT ITER(1)
/CRITERIA=PIN(0.05) POUT(0.10) ITERATE(20) CUT(0.1).

Logistic Regression
[DataSet1]

Page 44

Case Processing Summary

a

Included in Analysis

1600

41.0

.0

1600

41.0

Unselected Cases

2300

59.0

Total

3900

100.0

Unweighted Cases
Selected Cases

Missing Cases
Total

Percent

a. If weight is in effect, see classification table for the total

number of cases.
Dependent Variable
Encoding
Original Value

Internal Value

Block 0: Beginning Block

a ,b ,c

Iteration History

Coefficients
-2 Log
likelihood

Iteration
Step 0

Constant

1802.437

-1.000

1799.474

-1.096

1799.472

-1.099

1799.472

-1.099

a. Constant is included in the model.

b. Initial -2 Log Likelihood: 1799.472
c. Estimation terminated at iteration number
4 because parameter estimates changed by
less than .001.
Classification Table

c ,d

Predicted
a

Selected Cases
Choice (0/1)
0

Observed
Step 0

Choice (0/1)

1200

400

Overall Percentage

Page 45

Classification Table

c ,d

Predicted
Selected
a
Cases

Unselected Cases
Choice (0/1)

Percentage
Correct

Observed
Step 0

Choice (0/1)

Percentage
Correct

.0

2096

.0

100.0

204

100.0

Overall Percentage

25.0

8.9

a. Selected cases Training EQ 1

b. Unselected cases Training NE 1
c. Constant is included in the model.
d. The cut value is .100

Variables in the Equation

B
Step 0

Constant

-1.099

S.E.
.058

Wald

df

362.085

Sig.
1

.000

Exp(B)
.333

Variables not in the Equation

Score
Step 0

Variables

df

Sig.

Gender

32.062

.000

Amountpurchased

22.336

.000

Frequency

81.735

.000

Lastpurchase

32.007

.000

Firstpurchase

.016

.899

P_Child

.116

.733

P_Youth

1.220

.269

P_Cook

2.593

.107

.045

.832

204.706

.000

384.097

10

.000

P_DIY
P_Art
Overall Statistics

Block 1: Method = Enter

Page 46

a ,b ,c ,d

Iteration History

Coefficients
-2 Log
likelihood

Iteration
Step 1

Constant

Gender

Amountpurcha
sed

Frequency

Lastpurchase

1457.321

-.543

-.524

.001

-.036

.388

1396.108

-.427

-.783

.002

-.063

.556

1392.186

-.359

-.857

.002

-.074

.607

1392.159

-.352

-.863

.002

-.076

.612

1392.159

-.352

-.863

.002

-.076

.612

a ,b ,c ,d

Iteration History

Coefficients
Firstpurchase

P_Child

P_Youth

P_Cook

-.008

-.505

-.385

-.566

-.541

.471

-.013

-.736

-.573

-.832

-.811

.634

-.015

-.806

-.632

-.916

-.898

.682

-.015

-.811

-.637

-.923

-.906

.686

-.015

-.811

-.637

-.923

-.906

.686

Iteration
Step 1

P_DIY

P_Art

a. Method: Enter
b. Constant is included in the model.
c. Initial -2 Log Likelihood: 1799.472
d. Estimation terminated at iteration number 5 because parameter estimates changed by less than .001.

Omnibus Tests of Model Coefficients

Chi-square
Step 1

df

Sig.

Step

407.313

10

.000

Block

407.313

10

.000

Model

407.313

10

.000

Model Summary
Step

-2 Log
likelihood

Cox & Snell R

Square

Nagelkerke R
Square

.225

.333

1392.159

a. Estimation terminated at iteration number 5

because parameter estimates changed by less than .
001.
Hosmer and Lemeshow Test
Step
1

Chi-square
3.061

df

Sig.
8

.930

Page 47

Contingency Table for Hosmer and Lemeshow Test

Choice (0/1) = 0

Step 1

Choice (0/1) = 1

Observed

Expected

Observed

Expected

157

155.704

4.296

160

153

149.907

10.093

160

145

145.934

15

14.066

160

137

141.101

23

18.899

160

135

135.621

25

24.379

160

127

128.525

33

31.475

160

123

119.548

37

40.452

160

103

104.210

57

55.790

160

80

80.278

80

79.722

160

10

40

39.173

120

120.827

160

Classification Table

Total

Predicted
a

Selected Cases
Choice (0/1)
0

Observed
Step 1

Choice (0/1)

440

760

24

376

Overall Percentage
Classification Table

Predicted
Selected
a
Cases

Unselected Cases
Choice (0/1)

Percentage
Correct

Observed
Step 1

Choice (0/1)

Percentage
Correct

36.7

804

1292

38.4

94.0

19

185

90.7

Overall Percentage

51.0

43.0

a. Selected cases Training EQ 1

b. Unselected cases Training NE 1
c. The cut value is .100

Page 48

Variables in the Equation

B
a

Step 1

Gender

S.E.

Wald

df

Sig.

Exp(B)

-.863

.137

39.443

.000

.422

.002

.001

5.542

.019

1.002

-.076

.017

20.709

.000

.927

Lastpurchase

.612

.094

42.526

.000

1.844

Firstpurchase

-.015

.013

1.333

.248

.985

P_Child

-.811

.117

48.319

.000

.444

P_Youth

-.637

.143

19.741

.000

.529

P_Cook

-.923

.119

59.677

.000

.397

P_DIY

-.906

.144

39.738

.000

.404

P_Art

.686

.127

29.178

.000

1.986

-.352

.214

2.689

.101

.704

Amountpurchased
Frequency

Constant

a. Variable(s) entered on step 1: Gender, Amountpurchased, Frequency, Lastpurchase,

Firstpurchase, P_Child, P_Youth, P_Cook, P_DIY, P_Art.
Casewise List

a. The
casewise plot is
not produced
because no
outliers were
found.

Page 49