Introduction - debalina

About Company
About Products
Project Objective
Project

Motivation

Scope and Limitations

Methodology
Primary Research
Secondary Research
Indian Nutrela Market Overview
Nutrela Soya Chunks
Nutrela Oil
Nutrela Distribution Channel Analysis -divya
Distributorship how is he added deposit of amount
Distributor Profile
Product lines handled (tenure for each line)
Turnover for each line
Markets serviced
Mode of Operation - B2B only
Investment in stocks
SKUs
Oil types , how much of each is sold, turnover from each ,
margin on each
Soya chuck Other business interest/Future Plans
Distribution Structure
History
Distributor Framework
Location of factory/production unit
C&F/warehouse from where stocks are despatched
Product range, pricing, margins. Product attributes--Purpose/shelf-life/storage guidelines

Number of times stocks despatched per month

( flexible/defined??)
Turnover by product ; Margin % by product
Financial and other Support from company for local
promotion/activity or towards manpower or any other
operating expense
Seasonality?
Distributor Channel Terms - jagati
Payment Terms: Payment to company.
Payment process ( Cheque/RTGS/DD??)
Channel Partners
Credit Policy
Damage Policy
Distribution Infrastructure
WarehouseSpace/ Cost per Sft/ Quantity that can be stored
in say 100 sft. Effective cost perunit
Redistribution units ( Van/tricycle etc)
Manpower
i.
ii.

Sales
Delivery

iii.

Collection

iv.

Accounts/admin

Office infra
i.

ACs

ii.

PCs

iii.

Furniture

Office Operations cost

i.
ii.

Rent
Electricity

iii.

Communication

iv.

Stationery

One time cost under above/related cost

Recurring Cost under each/related head

Market operation - ayush

Order booking or ready stock ( immediate spot delivery)
Number of retailers by outlet type/classification
Indicative sales dispersion across different outlet type/class
Market coverage servicing frequency and process backward
from warehouse and forward to retailers
Market O/S by type of retailer
Market development
Schemes
Incentive
Offers
Activity---- events/programs
At all levels--- retailer/counter salesman/Distributor sales
executive
Customer segments
B2B Sales
Sales dispersion within B2C, B2B with break-up N/A
Expected category/brand growth
Nutrela Distributor Data Analysis
Summary of data/information collected --- Distribution process and
policies, Medical detailing process/KPIs
Analysis of data--- Income, expense, investment in stock, Market credit
value, capex, total investment,ROI
Competitive benchmarking
Learnings and Recommendations
Key insights/learning on distribution policies/processes/systems/market
development
Questionnaire