Kelsey Cottrell Realty's

MARKET UPDATE
UNIVERSITY CITY, MO
63130

SAMPLE REPORT: For current report visit www.stlouisrealestatetoday.com

· Current Real Estate Market Conditions for Single Family Homes

· Trends in Pricing
· Current Levels of Supply and Demand
· Value Metrics

· Report for the week of

February 15, 2010

· Presented by Kevin Cottrell - Office of Chief Economist

Kelsey Cottrell Realty Group
www.kelseycottrell.com - info@kelseycottrell.com
314-779-3690

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 City Overview Single Family Homes in

Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690

UNIVERSITY
CITY, MO
This Week Real-Time Market Profile Trend
The median list price in UNIVERSITY Median List Price $ 204,900 ==
CITY, MO this week is $204,900. The Average List Price $ 241,038
196 properties have been on the Asking Price Per Square Foot $ 128 ==
market for an average of 174 days. Average Days on Market (DoM) 174 ==

Inventory of Properties Listed 196 ==

Most Expensive Listing $ 840,000

Inventory and days-on-market are Least Expensive Listing $ 26,900

both trending higher recently. Average Age of Listing 24

However, the improving Market Percent of Properties with Price Decrease 41 %
Action Index implies some increased Percent Relisted (reset DOM) 10 %
demand will temper the negative Percent Flip (price increased) 2%
trends. Median House Size (sq ft) 1568
Median Lot Size 4,501 - 6,500 sqft
Median Number of Bedrooms 3.0

Supply and Demand

Median Number of Bathrooms 2.0

Altos Research Value Statistics

Home sales have been exceeding Market Action Index Strong Buyer's 15.5 ==
new inventory for several weeks. The Market Action Index answers the question "How's the Market?" By measuring
the current rate of sale versus the amount of the inventory. Index above 30
However because of excess implies a seller's advantage. Below 30, conditions give the advantage to the
inventory, prices have not yet buyer.
stopped falling. Should the sales
trend continue, expect prices to Trend Key: == Strong upward trend ≠≠ Strong downward trend
level off soon and potentially to ±+ No change = Slight upward trend ≠ Slight downward trend
resume their climb from there.
Watch prices as the market
transitions from a Buyer's market to
a Seller's market.

Characteristics per Quartile

Quartile Median Price Sq. Ft. Lot Size Beds Baths Age Inventory New Absorbed DOM

6,501 -
Top/First $ 429,000 2463 8,000 sqft 4.0 2.5 2 49 9 3 199 Most expensive 25% of properties

6,501 -
Upper/Second $ 279,000 1763 8,000 sqft 3.0 2.0 46 49 7 2 193 Upper-middle 25% of properties

6,501 -
Lower/Third $ 134,900 1316 8,000 sqft 3.0 1.5 49 10 1 179 Lower-middle 25% of properties

4,501 -
Bottom/Fourth $ 75,000 1014 6,500 sqft 2.0 1.0 1 49 5 5 126 Least expensive 25% of properties

Page 2 of 11 Monday February 15, 2010

 Single Family Homes in
City Overview
Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690
UNIVERSITY
CITY, MO

Median Price
Prices continue their climb again this week. We're a long way from the market's price high-point so watch the Market Action
Index as an indicator of how long this trend will last.

7-day Average 90-day Average

Quartile Prices
Price weakness is visible almost across the board. Prices in Quartile 4 have been mixed recently, while the rest of the market is
trending downward. Look to a strong, persistent up shift in the Market Action Index as a leading indicator of the trough in the
market.

First/Top Second/Upper Third/Lower Fourth/Bottom

Page 3 of 11 Monday February 15, 2010

 Single Family Homes in
City Overview
Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690
UNIVERSITY
CITY, MO

Price per Square Foot

The market appears to be placing an increasing premium on homes. When list prices and price per square foot consistently
increase in tandem, as they're doing now, you can often find short-term investment opportunities. Watch the Market Action
Index for persistent changes as a leading indicator for these trends to flatten or drop.

7-day Average 90-day Average

Inventory of Properties Listed for Sale

Inventory has been climbing lately. Note that rising inventory alone does not signal a weakening market. Look to the Market
Action Index and Days on Market trends to gauge whether buyer interest is keeping up with available supply.

7-day Average 90-day Average

Page 4 of 11 Monday February 15, 2010

 Single Family Homes in
City Overview
Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690
UNIVERSITY
CITY, MO

Market Action Index

The UNIVERSITY CITY market is currently quite strongly in the Buyer's Advantage zone (below 30). The 90-day Market Action
Index stands at 15.53. With several months of inventory available at the current sales rate, buyers should find ample choice.

90-day Average Buyers/Sellers Cutoff

Market Action Index per Quartile

Not surprisingly given the overall Market Action Index, all quartiles are in the Buyer's Market zone with several months of
inventory given the current rate of demand for homes in the quartile. Watch the quartile for changes before the overall market
shifts. Often one end of the market (e.g. the low end) will improve and signal a strengthening market before the whole group

First/Top Second/Upper Third/Lower Fourth/Bottom

Buyers/Sellers Cutoff
Residential house prices are a function of supply and demand, and market conditions can be characterized by
analyzing those factors. Watch this index for sustained changes: if the index falls into the Buyer’s Advantage
zone (below 30) for a long period, prices are likely in for a downward correction.

The Market Action Index (MAI) illustrates a blance between supply and demand using a statistical function of the
current rate of sale versus current inventory.

Page 5 of 11 Monday February 15, 2010

 Single Family Homes in
City Overview
Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690
UNIVERSITY
CITY, MO

Days on Market
The properties have been on the market for an average of 174 days. Half of the listings have come newly on the market in the
past 126 or so days.

7-day Average 90-day Average

Days on Market per Quartile

It is not uncommon for the higher priced homes in an area to take longer to sell than those in the lower quartiles.

First/Top Second/Upper Third/Lower Fourth/Bottom

Page 6 of 11 Monday February 15, 2010

 Neighborhood Detail Single Family Homes in

Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690

UNIVERSITY
CITY, MO 63130
This Week Real-Time Market Profile Trend
The median list price in UNIVERSITY Median List Price $ 210,000 ==
CITY, MO 63130 this week is Average List Price $ 245,569
$210,000. The 175 properties have Asking Price Per Square Foot $ 128 ==
been on the market for an average of Average Days on Market (DoM) 179 ==
179 days. Inventory of Properties Listed 175 ==

Most Expensive Listing $ 840,000

Inventory and days-on-market are Least Expensive Listing $ 26,900

both trending higher recently. Average Age of Listing 31

However, the improving Market Percent of Properties with Price Decrease 42 %
Action Index implies some increased Percent Relisted (reset DOM) 10 %
demand will temper the negative Percent Flip (price increased) 2%
trends. Median House Size (sq ft) 1587
Median Lot Size 4,501 - 6,500 sqft
Median Number of Bedrooms 3.0

Supply and Demand

Median Number of Bathrooms 2.0

Altos Research Value Statistics

Home sales have been exceeding Market Action Index Strong Buyer's 15.5 ==
new inventory for several weeks. The Market Action Index answers the question "How's the Market?" By measuring
the current rate of sale versus the amount of the inventory. Index above 30
However because of excess implies a seller's advantage. Below 30, conditions give the advantage to the
inventory, prices have not yet buyer.
stopped falling. Should the sales
trend continue, expect prices to Trend Key: == Strong upward trend ≠≠ Strong downward trend
level off soon and potentially to ±+ No change = Slight upward trend ≠ Slight downward trend
resume their climb from there.
Watch prices as the market
transitions from a Buyer's market to
a Seller's market.

Characteristics per Quartile

Quartile Median Price Sq. Ft. Lot Size Beds Baths Age Inventory New Absorbed DOM

6,501 -
Top/First $ 434,900 2463 8,000 sqft 4.0 2.5 43 9 3 183 Most expensive 25% of properties

4,501 -
Upper/Second $ 288,000 1800 6,500 sqft 3.0 2.0 46 44 6 2 193 Upper-middle 25% of properties

6,501 -
Lower/Third $ 141,450 1347 8,000 sqft 3.0 1.5 44 8 1 183 Lower-middle 25% of properties

4,501 -
Bottom/Fourth $ 77,500 1085 6,500 sqft 3.0 1.0 1 44 6 5 159 Least expensive 25% of properties

Page 7 of 11 Monday February 15, 2010

 Single Family Homes in
Neighborhood Detail
Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690
UNIVERSITY
CITY, MO 63130

Median Price
In this zip code this week saw relatively little price change from last week. However, we continue to demonstrate a nice up
trend in general over the last several weeks.

7-day Average 90-day Average

Quartile Prices
In the quartile market segments, we see the market's price weakness almost across the board. Prices in Quartile 4 have been
mixed recently, while the rest of the market is trending downward. Look for a strong, persistent up shift in the Market Action
Index as a leading indicator of the trough in the market.

First/Top Second/Upper Third/Lower Fourth/Bottom

Page 8 of 11 Monday February 15, 2010

 Single Family Homes in
Neighborhood Detail
Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690
UNIVERSITY
CITY, MO 63130

Price per Square Foot

The market appears to be placing an increasing premium on homes. When list prices and price per square foot consistently
increase in tandem, as they're doing now, you can often find short-term investment opportunities. Watch the Market Action
Index for persistent changes as a leading indicator for these trends to flatten or drop.

7-day Average 90-day Average

Inventory of Properties Listed for Sale

Inventory has been climbing lately. Note that rising inventory alone does not signal a weakening market. Look to the Market
Action Index and Days on Market trends to gauge whether buyer interest is keeping up with available supply.

7-day Average 90-day Average

Page 9 of 11 Monday February 15, 2010

 Single Family Homes in
Neighborhood Detail
Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690
UNIVERSITY
CITY, MO 63130

Market Action Index

The UNIVERSITY CITY, 63130 market is currently quite strongly in the Buyer's Advantage zone (below 30). The 90-day Market
Action Index stands at 15.45. With several months of inventory available at the current sales rate, buyers should find ample
choice.

90-day Average Buyers/Sellers Cutoff

Market Action Index per Quartile

Not surprisingly, all quartiles are in the Buyer's Market zone with several months of inventory given the current levels of
demand. Watch the quartiles for changes before the overall market shifts.

First/Top Second/Upper Third/Lower Fourth/Bottom

Buyers/Sellers Cutoff
Residential house prices are a function of supply and demand, and market conditions can be characterized by
analyzing those factors. Watch this index for sustained changes: if the index falls into the Buyer’s Advantage
zone (below 30) for a long period, prices are likely in for a downward correction.

The Market Action Index (MAI) illustrates a blance between supply and demand using a statistical function of the
current rate of sale versus current inventory.

Page 10 of 11 Monday February 15, 2010

 Single Family Homes in
Neighborhood Detail
Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690
UNIVERSITY
CITY, MO 63130

Days on Market
The properties have been on the market for an average of 179 days. Half of the listings have come newly on the market in the
past 133 or so days.

7-day Average 90-day Average

Days on Market per Quartile

It is not uncommon for the higher priced homes in an area to take longer to sell than those in the lower quartiles.

First/Top Second/Upper Third/Lower Fourth/Bottom

Page 11 of 11 Monday February 15, 2010